Facebook Privacy Enhancements

Chris Kelly
Chief Privacy Officer

Leah Pearlman
Product Manager
Mission
Give people the power to
share and make the world
more open and connected
Old Settings
Old Settings
Too many
settings
Too many Less power
Complexity
settings to share
Privacy Principles
Privacy Principles

Sharing
Privacy

Advertising
Control Sharing
Control Sharing
Publisher Privacy Control

Check out Facebook’s New Privacy Controls

More
Everyone
public
sharing

More
New phone number: 415-867-5309. Call me. XOXO Friends
private
sharing

Don’t forget grandma’s birthday tomorrow!

More
Custom
targeted
sharing
Removing Regional Networks

Privacy Confusion Variable Size Partial Adoption

? SF
Silicon
Valley

Australia
50%
Simplicity Sharing
Simplicity Sharing
New Simple Settings

Everyone
Friends and Networks
Friends of Friends
Friends
Custom edit
New Simple Settings

Anyone,
Everyone on or off,
of Facebook
Friends and Networks
Friends of Friends
Friends
Custom edit
New Simple Settings

Confirmed friends Everyone

& authenticated Friends and Networks
networks Friends of Friends
Friends
Custom edit
New Simple Settings

Everyone
Friends and Networks
Anyone who
Friends of Friends is friends with a
Friends friend
Custom edit
New Simple Settings

Everyone
Friends and Networks
Friends of Friends
Confirmed
Friends
friends
Custom edit
New Simple Settings

Everyone
Friends and Networks
Friends of Friends
Friends
Custom
Custom edit
edit
Unified Privacy Page
Unified Privacy Page
Unified Privacy Page
Connecting Sharing
Connecting Sharing
Transition Tool 1

Limited
Transition Tool 1

Limited
Transition Tool 1

Limited
Transition Tool 1

Limited
Transition Tool 2
Transition Tool 2
Confirmation
Current Timetable for Rollout

Week 1 Week 2 Week 3 +

• Test • Narrow test

• 40,000 users • 80,000+ users • Finalize product
• US Only • + International • Slow rollout to
all users
Current Timetable for Rollout

Week 1 Week 2 Week 3 +

• Test • Narrow test

• 40,000 users • 80,000+ users
Feedback • Finalize product
• US Only • + International
Loop • Slow rollout to
all users
Current Timetable for Rollout

Week 1 Week 2 Week 3 +

• Test • Narrow test

• 40,000 users • 80,000+
Feedback
users • Finalize
Feedback
product
• US Only • + International
Loop • SlowLoop
rollout to
all users
Current Timetable for Rollout

Week 1 Week 2 Week 3 +

• Test • Narrow test

• 40,000 users • 80,000+ users
Feedback • Finalize product
Feedback
• US Only • + International
Loop • SlowLoop
rollout to
all users
Privacy Enhancements
Privacy Enhancements

1. Publisher Privacy Control

2. Removing Regional Networks
Privacy Enhancements

3. New Simple Settings

4. Unified Privacy Page

1. Publisher Privacy Control

2. Removing Regional Networks
Privacy Enhancements

3. New Simple Settings

5. Transition Tool
4. Unified Privacy Page

1. Publisher Privacy Control

2. Removing Regional Networks
(c) 2009 Facebook, Inc. or its licensors.  "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0