Scientific Journal of E-business

April 2013, Volume 2, Issue 2, PP.42-48

Credit Problems and Countermeasures of B2C

Group Purchase Network
Bo Zhang1#, Guangxing Song2
1School of Business Administration, Yunnan University of Finance and Economics, Kunming 650221, China
2School of Public Management, Yunnan University of Finance and Economics, Kunming 650221, China
#

Email: zhangboxiaotu@126.com

Abstract
E-commerce in China has soared with the development of informatization. As a new kind of Internet shopping mode, group
purchase has attracted more and more consumers. However, many problems has been exposed during the speedy development of
group purchase resulted from the drawbacks, such as the lower costs both in the website setup and running, and the absence of
supervision; in which credit crisis is the highlight. This paper first introduced the present development situation of the group
purchase of China's e-commerce industry. Under the B2C mode, this paper analyzed the credit crisis of group purchase network.
We put forward solutions to the problems analyzed in the paper. Among these solutions, the paper focuses on the construction of
indicator system about online reputation evaluation system and the fuzzy analytic hierarchy process (AHP) to determine the weight
of each indicator. This research is helpful to regulate and promote the development of the group purchase industry.
Keywords: E-commerce; B2C; Group Purchase; Credit Crisis

B2C
1 2
1 650221
2 650221

B2C

B2C

(Group purchase)
DCCI 2011
8 2011 40.8%

2009

04XSH001

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Groupon Mark Desky

2011
2011

2010

1
CNNIC 2012 1
2011 12
6465 12.6% 2010 8.5 244.8%
CNNIC 2012 7
30 2012 6 6181
11.5% 2011 284 1.1 1 2

100.00%

7000
6000

80.00%

5000

60.00%

4000

3000

40.00%

2000

20.00%

1000

0.00%

0
2010.12

2011.12

2010.12

2012.06

2011.12

2012.06

1 2010.12-2012.06
2 2010.12-2012.06
2012 1 2012 7

2
2.1

- 43 -

2.2
Groupon
G+FUU

B2B B2C B2C

2.3

3 B2C

B2C

3.1
DCCI

3.2
(Online reputation management system)

3.3

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3.4

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4.2
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[1]

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- 47 -

[2]

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[3]

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1987-

1966-

2010

2010

Email:zhangboxiaotu@126.com

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