Marketing

OPPORTUNITIES

with myFM!

myFM is locally-focused radio with specific attention to serving adults 25-54 years of age. The station delivers relevant local information with Local News First, 3-Day Weather and loads of audience interaction. myFM is active online with www.myfmradio.ca. The site offers daily local news headlines, pictures and audio, complete event listings, promotions and 24/7 audio streaming. The myFM Music Mix blends the biggest hits, with the most familiar songs of all-time. The tempo is up-beat, fun and listener friendly. myFM is a listener focused product, and limits commercial time each hour to only SIX minutes. This means that our advertisers are featured front and center and not lost in a sea of commercials. myFM is owned and operated by MY BROADCASTING CORPORATION, Ontarios Local Broadcasting Company. We own and operate stations in small and midsize markets in Ontario. Our main focus is providing our advertising partners with research, promotions and a product that will help their business grow.

INTRODUCTION
Much more music Innovative Fresh, topical and entertaining Irreverent Where the fun is Connected to the community
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| www.myfmradio.ca

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Meet Our Listeners: Our audience is a 60/40 split. (females/male) 77% of our audience is 25-54 years of age. 31% of our audience is married, or living with a partner. 48% of our audience is married w/ children or living with a partner w/ children. 8% of our audience is single w/ children. 13% of our audience is single. 83% of our audience feel our morning show has the right mix of music, information, news and fun.

myFM RADIO
style that reflects their lifestyle

29% of our audience listens exclusively in the morning. 20% of our audience listens exclusively at work. 47% of our audience listens all morning, at work, and in the afternoon. 70% of our audience uses facebook. Our audience prefers the TV Shows Greys Anatomy, CSI, Hockey Night in Canada, Two and Half Men and American Idol. Our audience prefers Romantic Comedies and Action films.

myFM listeners: Have high disposable income Are media literate Are high volume consumers Are focused on leisure, home, cars and family

| www.myfmradio.ca

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Local News First the myFM news team delivers the most in-depth coverage of local news for the communities we serve. Our news crew actually leaves the building and uncovers the stories that people are talking about. Local News First airs every 30 minutes from 6am through 9am. Noon and 4pm, 5pm, 6pm. myFM IN THE MORNING Each day myFM starts your day with Local News First, 3-Day Weather and the best mix of music and fun! Interactive promotions, interviews with newsmakers and all the information you need to start your day connected to where you live. The myFM Weekend House Party every Friday and Saturday from 8pm-midnight myFM plays your Party Classics to keep your weekend alive!

PROMOTIONS AND FEATURES

myFM promotions are designed to highlight the clients product and service within the fabric of the myFM programming guidelines, enhancing the listening experience and giving the client the opportunity to become a star of the station. To keep myFMs listeners tuned in we constantly re-invent the sound to keep the station sounding fresh and exciting. Promotional partnerships allow us to create programming that stands out in the minds of our listeners as well as delivering our clients sales or marketing message.

The Sunday Morning Music Vault kick back and relax every Sunday as myFM spins the greatest hits of all time! Sing along with all your favorites from the 60s and 70s. The myFM Morning ATM Listeners keep track of the daily numbers to win cash! myFM Pays Your Bills Listeners register their bills online at www.myfmradio.ca and myFM pays em. The myFM Special Events Cruiser Each weekend the myFM street team is broadcasting from the biggest community events. All these promotions are supported by billboards, promos, commercials, web content and contest plays.

| www.myfmradio.ca

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Radio is the most personal medium; listeners wake up with their favourite radio station, choose the medium for companionship when alone or on long car trips and frequently go to bed with their favorite station. No other medium offers quite this level of intimacy sponsorships allow for brands to become an integrated part of our listeners daily routine positioning brand value and continuous brand frequency and editorial/station endorsement creates a top of mind awareness association for our listeners. We believe sponsorship is much more than a brand awareness vehicle or one-off promotional event. Sponsorships become a commercial partnership between two companies and their brands. We feel it is essential that sponsorship works along side other strategic plans and that we work with our sponsors to create a brand-marketing environment, supported online with myfmradio.ca.

SPONSORSHIPS
No other medium offers quite this level of intimacy

| www.myfmradio.ca

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myFM is interactive with www.myfmradio.ca. Our website is not an after-thought like most radio stations. Each day the content is updated and fresh. On average myfmradio.ca generates more than 4 million hits per month, and more than 35,000 unique visitors per month. Local News First Online @ 9 every morning the days biggest local news headlines are available free of charge online.

NEW MEDIA
Each day the content is updated and fresh

The myFM People Poll daily questions that are fun and derived from the hottest topics. The myFM Family with more than 5000 members, the myFM Family is growing each day. On a regular basis, our family members are sent station information and client promotions. myFM Sessions online and on-air! Each week myFM highlights great Canadian Talent and local musicians on myFM Sessions. This program features interviews and new music. Some songs/samples are available online. Streaming myFM streams live to the world 24/7.

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Guidelines Advertising on our radio stations is not only a great way to reach the people, but to get them in motion and into your business the way hundreds of other businesses do every week of the year. Our marketing staff is trained in getting results for you. We are not a Bay Street company, but a Main Street company. Our employees shop in the same stores you do, eat in the same restaurants you do and are concerned about all of the same things you are. A lifetime in these communities gives us a unique perspective into the people of our community and their way of life. How it Works: When our advertising rep comes to see you, they will start by asking you 21 simple questions that uniquely identifies your business. Taking this information back to the radio station, a team begins the research into your business and business category. When the rep returns, they will present a recommended advertising schedule with a CD of 3 completely produced commercial ideas for your business. But the most important thing they will provide you is an ROI (Return On Investment) calculation. This calculation shows you on paper what you should expect in returns from your advertising. Ad Costs: The price of a commercial (ad, spot) starts at about $15.00 per ad and can scale all the way up to $55 per thirty second ad. The least expensive ad costs are obtained by signing annual contracts (the majority of our business is annual contracts) running through all days and dayparts (a daypart being a period of time with a designation: 6A-10A Morning Drive). The most expensive ads are sponsorships such as news broadcasts.

ADVERTISING
getting results for you.

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| www.myfmradio.ca

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ACROSS ONTARIO
104.9 96.1 107.7 88.7 100.9 105.7 90.5 99.7 95.5 CIMY FM CHMY FM CHMY FM1 CKYM FM CIYM FM CJMI FM CKXM FM CIYN FM1 CIYN FM (Pembroke) (Renfrew) (Arnprior) (Greater Napanee) (Brighton) (Strathroy) (Exeter) (Goderich) (Kincardine)

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105.7 Strathroy / Caradoc

88.7 Greater Napanee, Belleville & Kingston

104.9 Pembroke & Petawawa

COVERAGE MAPS

100.9 Brighton

107.7 Arnprior

99.7 Goderich

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| www.myfmradio.ca
90.5 Exeter 96.1 Renfrew 95.5 Kincardine

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National Sales
Target Broadcast Sales Inc. T: 416.932.2202 E: info@targetbroadcast.com

Local Sales
Jon Pole T: 613.432.6936 E: jon@myfmradio.ca

www.myfmradio.ca
MY BROADCASTING CORPORATION