EXECUTIVE SUMMARY

COMPANY DESCRIPTION
Union Galvasteel Corporation is one of the pioneers in the manufacture of galvanized sheets for roofing applications. Formerly named Bacnotan Steel Corporation, it has since its inception in 1963, continuously grew and emerged as one of the nations pillars in the industry. Its leading brand Union Galvasteel pre-painted coils and sheets and zinc-coated heavy gauge products for commercial and industrial applications are the preferred choice of developers, architects, contractors, and homeowners. It has the largest nationwide supply chain network in the industry thus allowing distributions lead-time to the shortest possible periods. Union Galvasteel Corporation, traces its humble beginnings in 1963 as a division then of Bacnotan Cement Industries, Inc. Since then it has continuously enhanced its competitiveness to emerge as one of the country's leading manufacturers of galvanized and prepainted steel coils and sheets for commercial and industrial applications. The strategic expansion and modernization of its galvanizing, color coating, and roll forming line facilities, constant improvement in product quality and its unwavering commitment to customer satisfaction theyre significant strides towards the steady growth of the company.

UGCs MISSION
UGCs mission is to supply products and services that are of distinct quality to create value and satisfaction to their customers, to continuously improve on the quality of their products and services through innovation and creativity, to run their business in accordance with the highest ethical standards of integrity, trust and professionalism. UGC also seeks to provide a working environment that will promote the safety and theylfare of their employees, uplift their theyll being and create an atmosphere for the continuous development of skills, enhance productivity and promote opportunities for growth. UGC also manifest their role as a good corporate citizen by initiating and participating in projects that promote growth and sustainable development in the communities where they operate. Financial Goals

Obtain financing to expand manufacturing capabilities, increase distribution, and introduce two new product lines. Increase revenues by at least 50 percent each year. Contribute to the emphasis responsible management of our environment and the
protection of the health, safety and well-being of the community where we

operate by giving financial promoting the said advocacy.

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Nonfinancial goals Introduce two new product linescustomized logo clothing and lightweight luggage. Enter new geographic markets, including southwestern and Mid-Atlantic States. Develop a successful Internet site, while maintaining strong relationships with retailers. Develop its own conservation program aimed at helping communities raise money to purchase open space.
CORE COMPETENCIES

SITUATION ANALYSIS Product Strategy

Quality Assurance Union Galvasteel Corporation has established a comprehensive quality assurance program where system and controls are designed in every stage of the business process, thereby assuring products, meet customer requirements and regulatory and product standards. It begins when the customer's specifies his quality requirments and concludes after the product has been used for his specified end use application. The company has set up laboratory testing facilities for analysis of the manufacturing processes and research and development programs.

Distribution Strategy UGCs products is widely marketed nationwide with Distribution Design per major regions in the entire Distribution headquarters were strategically designed customers needs, while providing accessibility, quality quality services. its Network Philippines. to meet the products and