ON

A COMPARATIVE ANALYSIS OF (HYUNDAI SANTRO & MARUTI ZEN)

(Submitted for the partial fulfillment of Master of Business Administration)

(2008-10)

Submitted to Mr RAVI SHEKER TWARI

(HOD) MBA AIMT Greater Noida

Submitted by
PULKIT SHARMA MBA IVth semester Roll.No.0822570033

ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY

Knowledge Park, Phase III Greater Noida (U.P) (2008-10)

DECLARATION
I here by declare that the research project report work in title A COMPARATIVE ANALYSIS (HYUNDAI SANTRO & MARUTI ZEN is under taken by me to fulfill the requirement of MBA session 2007-2009 under U.P. Technical University, Lucknow U.P.

This work is original and whatever information furnished by me to the best of my knowledge.

PULKIT SHARMA MBA IVth Semester Roll.No.0822570033

ACKNOWLEDGEMENT
It is my pleasant duty to offer my service acknowledgement to those honorable personalities of the department who have been a constant source of help and encouragement in carrying out this project. First of all I wish to express my indebt ness to Mr. RAVI SHEKER TWARI, Course coordinator AIMT for his valuable suggestions and guidance throughout the project. This assignment would not have been completed without friendly efforts of the all the concerned authorities. Also this project enables me to have the know-how of the effectiveness & working of market about the mid- segment cars (Hyundai santro & Maruti Zen). After the completion of this Project I feel myself as a well aware person about the analysis of middle segment cars, the most prospective arising field of todays market. I am also grateful to all those personalities who have helped me directly or indirectly in bringing up this project report.

PULKIT SHARMA MBA IVth Semester Roll.No.0822570033

PREFACE
As a student of M.B.A. (Master of Business Administration), one of the most reputed professional course, I consider its my privilege to thank all the persons involved in the working of this project and their supervision and guidance I have been able to complete this project. The attractive feature of the M.B.A. course is that along with theory we also get to have the exposure of the practical environment. The entire journey from the very idea of this project report to reality would not have been possible without guidance and support of many people. The Project Report is based on Systematic and Scientific search for pertinent information on Specific Topic. The topic for my project report is: A COMPARATIVE ANALYSIS OF (HYUNDAI SANTRO & MARUTI ZEN The Project Report revolves around the market of middle segment cars (Hyundai santro & Maruti Zen) to explore the various aspects of middle segment cars. The certain objectives were predefined and the task was to accomplish them. The study was confined geographically to (NOIDA). A set of questionnaire was prepared & scrutinized before going for market analysis.

CONTENT
Introduction Of Segment Cars Executive Summary Introduction Of Middle Segment Cars 1- Maruti Zen 2- Hyundai Santro Comparative Of Some Function Between Maruti Zen And Hyundai Santro 1-Comparative Analysis Of Safety Between Maruti Zen & Hyundai Santro 2- Comparative Analysis Of Technology Between Maruti Zen & Hyundai Santro 3- Comparative Analysis Of Colors Between Maruti Zen & Hyundai Santro 4- Comparative Analysis Of Prices Between Maruti Zen & Hyundai Santro 5- Comparative Analysis Of Features Between Maruti Zen & Hyundai Santro 6- Comparative Analysis Of Variant Between Maruti Zen & Hyundai Santro 7- Comparative Analysis Of Quality Between Maruti Zen & Hyundai Santro 8- Comparative Analysis Of Partners Between Maruti Zen & Hyundai Santro 9- Comparative Analysis Of International Style Between Maruti Zen & Hyundai Santro Research Objective 1-Significance Of Research 2-Research Design 3-Sampling 4-Sample Size 5-Sample Area 6-Sample Unit 7- Pilot Study 8-Collection Of Data
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 Data Analysis Swot Analysis Finding Recommendation & Suggestion Conclusion Limitation Bibliography Questionnaire84

RESEARCH OBJECTIVE
The study was taken as a part of the curriculum of the 2-year find time MBA degree. The objective of the survey was to study the potential of the effect of product visibility and sales. The method of data collection was both primary and secondary sources. The primary data was collected by visiting market and getting the questionnaire filled. The sample size of my survey was 50 customers of middle segment cars (Maruti Zen & Hyundai Santro). I hope that the suggestion given on the basic of data collection will prove to be useful. The following objectives of the research are as follows: 1. To find out the awareness of customers about the Maruti Zen and Hyundai Santro market. 2. To analysis the comparison of quality between Maruti Zen and Hyundai Santro. 3. To evaluate the average of both cars 4. To analysis the customers satisfaction for both cars . 5. To find out the value of resell of both cars. 6. To find out the effectiveness of media used for Maruti Zen and Hyundai Santro. 7. To find out the effectiveness of colors used for Maruti Zen and Hyundai Santro.

Scope Of The Study

The study comparison between Maruti Zen and Hyundai Santro has been aimed at middle segment cars. I cover the impact of Maruti Zen and Hyundai Santro on customer. This study is also extended to know the consumer awareness about both cars. The study mainly projected to show the comparison between these both cars.

Justification
I got research project title is to analysis of middle segment cars (Maruti Zen & Hyundai Santro). I choosed 50 sample size and because time is very less so I can not gather information of customer more 50. I choosed sample area Noida because noida is my living city and I know all the place of Noida so its easy for my cusomer survey. I choosed sample unit related to customers because we can get more information through customer because customer is main user and they know very well about their car. But we can not get more information about the cars through authorize dealers. And its easy to make the questionnaire related to customers. I used exploratory research because my topic is to analysis the market of middle segment cars. So I have choosed two cars (Maruti Zen & Hyundai Santro) I have to show the comparison between both cars so first I have to gather the information on the problem in both cars and to design the appropriate information collection procedure for the given situation. On which we can comparison between both cars.

INTRODUCTION OF SEGMENT CARS

These may be new car options worth waiting for, especially if the buyer is an entry-level C-segment car aspirant. For the budget small-car buyer, apart from the existing choice between the Maruti Zen, the Tata Indica and the Hyundai Santro, the only addition later this year may be the Daewoo Matiz in its new avatar as the GM Chevrolet Spark. Mid-size: The C-segment, mid-size car buyer is going to be flush with choice too. After the Tata Indigo, one of the most popular in this segment, Tata Motors (the erstwhile Tata Engineering) is expected to launch an estate version of the original Indica. The competition in this segment could hot up if new products in the form of the Ford Focus, the Suzuki Liana and the Hyundai Avante,Santro XD land on Indian shores. For the entry-level C-segment car buyer, the best options would be the diesel version of the Tata Indigo and the petrol version of the Maruti Esteem, Zen For the buyer in this segment who has a heavier wallet, the recently introduced Chevrolet Optra may be a good choice. D and E segments: These two segments, representing premium and super luxury cars such as the Skoda Octavia, Hyundai Sonata, the new Honda Accord, Ford Mondeo and the luxury brand Mercedes Benz's Eclass, have had to face competition from the Opel Vectra, Toyota Camry and the Toyota Corolla. These two segments will be of interest to the well-heeled, and the buyer's choice is usually governed by his brand preference. Other additions were the C- and S-class sedans from Mercedes Benz and the imported BMWs and Volvos. Mugs and SUVs: Multi-utility and sports utility vehicles have had a bumper year in 2002-03. As consumer preference for these vehicles has been rising, so have the new models across the entire price spectrum.

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Starting from the Tata Sumo, Mahindra Bolero and the newer Mahindra Scorpio, to the top end Mitsubishi Pajero, Suzuki Grand Vitara and .

Chevrolet Forester, the buyer in this segment too is spoilt for choice. There are more in the pipeline, including the Ford Everest, the Hyundai Terracan and, possibly, the Ssangyong Rexton.

BETWEEN 1998-99 and 2002-03, new passenger vehicle registrations grew an average of 15 per cent plus, due largely to the flood of new products in the small car segment. The car market is set for further expansion on the lines of what happened between 1999 and 2001. Again, as in the previous case, the expansion this time around too is likely to be due to the launch of a number of new cars and utility vehicles in almost all segments of the industry.

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EXECUTIVE SUMMARY
The project was undertaken for to analysis the market of middle segment cars at Noida to find out the current comparison between middle segment cars as Maruti Zen & Hyundai Santro Xing

The market study and research is done by the questionnaire related to customer The current comparison between Maruti Zen and Hyundai Santro at Noida is showing which cars is best between both cars and it has been made for customer satisfaction for their favorites car

New customers are always eager and keen to become the best one car between Maruti Zen and Hyundai santro. But a critical and extensive survey gives us the knowledge to judge the appropriate car between Maruti Zen and Hyundai Santro.

The survey shows that the customers are always ready to prefer cars Quality, cars prices, good looking of cars and cars colors

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INTRODUCTION OF MARUTI ZEN

As its name suggests, the Zen Classic features the retro look so popular in Japan and elsewhere. Launched on August 23 1999, it is the latest car to roll out from the Maruti bandwagon. It has all the contemporary features of the Zen, with a change in design. The Classic has the retro look with round headlights and a vertical chrome grill. The bumpers too get the retro. Treatment and have been replaced with slim chrome bumpers. It features revised interiors with classic wood finish louvers on the dashboard and an all new speedometer make. Its power windows and central locking afford comfortable driving. Safety equipments include body reinforcements, side impact beams. It remains to be seen if this model can spark the retro craze in India too At Maruti, our approach to quality is in keeping with the Japanese practice--"build it into the product". Technicians themselves inspect the quality of work. Supervisors educate and instruct technicians to continually improve productivity and quality. The movement of quality indicators is reviewed in weekly meetings by the top management. In 2001, Maruti Udyog Ltd became one of the first automobile companies anywhere in the world to get an ISO 9000:2000 certification. AV Belgium, global auditors for International Organization for Standardization(ISO), certified Marti after a four day long audit, covering varied parameters like Customer Focussed organization, Leadership, Involvement of people, Process approach, System approach to Management, Continual improvement, etc.

In May 1995, Maruti got ISO 9002 certification. The audit for this covered quality assurance in production, installation, marketing and sales as well as after sales services. We were also one of the first companies in the world to pioneer ISO 9000 certification for our dealers. In October 1993, MUL passed the Conformity Of Production (COP) Audit, which is based on a European Union Directive. This authenticated our quality systems and testing facilities for export to Europe.
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Our emphasis on total quality has meant that today we are in a position to guide vendors and dealers in establishing and consolidating their individual quality systems. This commitment to quality has ensured a consistently satisfying product and world-class sales and after-sales services.

A new feather was added recently in Marutis cap in the field of quality when the Quality Management System of its Press Shop & associated functions (collectively termed as Press Function) got certification for conformance to the requirements of TS16949:2002 standard. The need for TS certification of Press Function had its genesis in the prestigious project that Maruti earned for the supply of stamped panels to General Motors India for one of its forthcoming models. As a part of Quality system requirements, GM requires all its suppliers to be certified to either ISO TS 16949 or QS 9000. These standards address Quality System requirements, which are particularly specific to the automotive industry and requires an organization to be in compliance with ISO 9000 systems as a basic requirement. However, whereas QS 9000 would become defunct and cease to exist after Dec 2006, TS 16949 is going to be the standard of the future. The TS 16949 standard, brought out by ISO in the year 1999, is an extension of the ISO 9001:2000 standard that prescribes Quality management system requirements that are specifically applicable to the automotive industry. TS 16949 has gained high popularity and almost all major automobile players across the globe including GM, Ford, Daimler Chrysler, Nissan, Honda are embracing & promoting it. Kaizen is based on the concept of making incremental improvements in our products. It incorporates a series of continuous small and simple improvements, which aim at involving employees at all levels. The Suggestion Scheme is based on the same principle. Under this scheme, employees are encouraged to make suggestions for improvement in any area of our operation. Over 50,000 suggestions are received from employees every year.
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Maruti has won the First place in "Excellence in Suggestion Scheme Contest 2003", which is the 6th consecutive award won in as many years. This contest is organized by Indian National Suggestion Schemes Association (INSSAN). Since 1998 Maruti has won this award 10 times. "Quality Circles" are groups of five to eight members from a particular work area who work as a team to identify priorities and solve work related problems in the area. We believe that it is this unwavering commitment to quality that will lead to the further growth of the organization as competition increases Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary technology and Japanese management practices (which had catapulted Japan over USA to the status of the top auto manufacturing country in the world). A licence and a Joint Venture agreement was signed between Govt of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The objectives of MUL then were:

Modernization of the Indian Automobile Industry.

Production of fuel-efficient vehicles to conserve scarce resources.

Production of large number of motor vehicles which was necessary for economic growth.

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INTRODUCTION OF HYUNDAI SANTRO XING

On 30th November, I was reading the newspaper and the business section I saw the heading Hyundai become the debt free company. This prompt me to write a review on the best automobile company in India so the review is about the company, which in its 8 years of existence has transformed the India automobile scene. It has emerged as the leading export of it product I really admire it President Mr. BVR Subromanium I had the pleasure of meeting him at this year out export in Delhi. In the 8 years this extentense Hyundai Motor India LTD. has shown tremendous growth and has major player in the Indian automobile market in fact it is given Maruti the largest car manufacture in India a stiff competition HISTORY Hyundai Motor India LTD was established in 1996. Hyundai Motor India LTD and is wholly on it subsidiary of Hyundai Motor company S. Korea. It is the 2nd largest and fastest growing car manufacturing in India HMIL presently has over 18 variant of passengers can across four segments. Hyundai Santro in the B segment The company recorded combined the sales of 150741 units during calendar year 2003 with Santro emerging leaders in their respective segments. As a matter of fact HMIL has sold over 700,000 car in the record time adjust 8 years since commencement of commercial production in September 1998 and is all set to emerge as one of the largest exporter of passengers car and component out of India the company export income has been boosted both by an increase hiker realization from the export market mainly Europe and to it all HMIL was recently awarded the
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benchmark ISO 14001 certification for its sustainable environment management practices. Recently in fact on Tuesday 30th November 2004 HMIL wiped out it is entire accumulated debt has become a debt free company. It had a peak debt of around 414 million and wiping it out in a period of 8 years is by no means as well as achievement. It would have achieve higher sales in 2004 had in not been rusticated due to the less of production revamp of its manufacturing customer to its main rival Maruti during the three months when the revamp was going at manufacturing unit. But as well as know it will soon makes up for this loss.

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COMPARATIVE ANALYSIS OF FUNCTION BETWEEN MARUTI ZEN AND HYUNDAI SANTRO

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COMPARATIVE ANALYSIS OF SAFETY BETWEEN HYUNDAI SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING

MARUTI ZEN

THE ABS : The new Santro Xing is the only compact car in India to offer the world class Antilock Braking System (ABS) as an option on all trims. A safety standard across the world, the ABS prevents wheel lock during sudden braking maneuvers, thereby preventing the vehicle from skidding and allows the driver to remain in control of the vehicle, no matter how slippery the surface. SAFTY ANORMS : The crumple zones in the new Santro Xing have been further reinforced to conform to the strictest of global safety norms and tested for frontal and offset impact in the most gruelling test track conditions, so that you drive away with complete peace of mind. Take a look at the Multimedia Animation of our Crash Tests A pair of ultra-high strength steel members are built into the doors of the Santro Xing for additional Protection against side impact, while a front impact bar and an

With the Zen, you can be sure of a lot more beyond the unmatched styling and the great looks. Various thoughtfully designed features transform the Zen into an impregnable fortress of safety, within which the passengers are cocooned with all possible active and passive safety systems. These include:

Protective monocoque body Collapsible steering column Dual side impact beams Engine sub-frame Laminated front windscreen Child-proof rear door locks
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engine subframe protect you in the event of a frontal impact. Hyundai vehicles are put through rigorous Crash Tests during developmental stage that conform to the exacting standards set by agencies like NCAP and SINCAP. Every effort is made to exceed the stipulated norms to ensure uncompromising passenger safety.

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COMPARATIVE ANALYSIS OF TECHNOLOGY BETWEEN HYUNDAI SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING Dimension weight 3565 Overall length(mm) 1525 Overall width (mm Wheel base (mm) Minimum turning Radius Engine 1590 2380 4.4m

MARUTI ZEN
With a technology and performance package unmatched by any other premium compact car in India, the Zen is a clear leader. Check out these features that make the Zen a technological wonder. Electronic power steering Ensures effortless maneuverability, more control and a better grip. Lets you stay in command of the road, making driving a pleasurable affair - no sweat! 16-Bit microprocessor It delivers that ideal combo of speed, power and fuel efficiency, and gives you instant response Company safety Crash-tested as per international standards, the new Zen cocoons you within a protected space with a host of active and passive safety features. Peace of mind. A sense of security.

No. of cylinder No of value Engine displacement

4 12 1086

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Performance Maximum output Maximum torque kgm@rpm Tires Size 155/70R. 63@5500 9.1/4000

Smooth driving The under-floor of the new Zen has been designed to ensure smooth crossing of speed breakers. You'll hardly feel those bumps.

Sources: I collected this information through marutizen.com and hyundaisantro.com at the date 12-04-2005.

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COMPARATIVE ANALYSIS OF PARTNER BETWEEN HYUNDAI SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING

MARUTI ZEN

ICICI bank HDFC bank PNB Bank of Panjab Kotak of mahindra Mahindra & mahindra financial ltd Citi bank

ICICI BANK PNB ABN AMBRO HDFC BANK SUZUKI LTD

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COMPARATIVE ANALYSIS OF PRICES BETWEEN HYUNDAI SANTRO & MARUTI ZEN

HYUNDAI SANTRO prices Xe (metallic) Xe(solid) Xp (metallic) Xp(solid) Xg (metallic) Xg (solid) Xs(metallic) Xs (metallic) At (metallic) At(solid) 343595 Rs. 339638 359617 355656 384638 380680 406655 402699 444526 440560

MARUTI ZEN Price ZEN LXI bharat 3 (non metalic) ZEN LXI bharat 3 ( metalic) ZEN LXI bharat 2 (non metalic) ZEN LXI bharat 2 ( metalic) ZEN LXI bharat 2 (non metalic) ZEN VXI bharat 2 (non metalic) ZEN VXI bharat 2 ( metalic) ZEN VXI bharat 3 (non metalic) ZEN VXI bharat 3 ( metalic) ZEN LX bharat 3 (non metalic) ZEN LX bharat 3 ( metalic) ZEN LX bharat 2 (non metalic) 369773 373396 356773 360396 381660 385283 3816600 385283 394660 398283 343068 346691 330068

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ZEN LX bharat 2 (metalic)

Sources: this price list of both cars has been gathered through marutizen.com &santroxing.com at the date 12-04-2005.

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COMPARATIVE ANALYSIS OF COLORS BETWEEN HYUNDAI SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING

MARUTI ZEN

Setting gray Forest dew Husky blue Noble white Scarlet sage Passion red Bright silver Ebony black

Bright red Silky silver Pearl silver Beam blue Superior white

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COMPARATIVE ANALYSIS OF INTERNATIONAL STYLE BETWEEN HYUNDAI SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING A new shining dawn hear comes the sun again

MARUTI ZEN

Take a look at the new Zen. With the latest in European hatchback styling, it's quite an eyeful... and it The new Santro Xing sports leaves the competition way behind, stunning design changes that just by its sheer presence on the include a completely transformed road. exterior with flowing aerodynamic body lines, large integrated bumpers, stylish new headlamps and large sporty tail lamps. The New rear wind screen. plush new interiors come with a cushy 3-spoke steering, new New center console. instrument clusters, front and rear power windows, luxurious new Rear fog lamps upholstery and more! New multi rellector clear head FRONT LIGHT lamp. new bigger and clear head lamps for sun shine at the night New dynamic bonnet. Attractive clear headlamps & fog Sporty meter cluster. lamps, for greater visibility & safe night driving under New double grille. all weather conditions New hatchback door. RADITOR GRILLE smart smiling radiator grille A sleek, smiling radiator grille with chrome horizontal lines adds to the character of the car. TAIL LAMPS
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lapsing new tail lamps The new look rear combination lamps enhance the Xing's sporty looks and offer better safety while braking. MODULOR BUMPER WITH FOG LAMPS sleeks modular bumper with integrated fog lamp The body colored bumpers with waistline moulding accentuate the stylish looks and offer better crash resistance. REAR VIEW MIRRORS interlay adjustable rear view mirrors EXITING NEW COLORS a fresh new range of colors The new look rear combination lamps enhance the Xing's sporty looks and offer better safety while braking. Flaunt your attitude with the Xing's tangy new range of colors. Choose from Fairy Leaf, Mystic Lavender, Satin Grey and more!!!

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COMPARATIVE FEATURES BETWEEN HYUNDAI SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING

MARUTI ZEN

SAFETY & SECURITY (a) dual member sides protection beam (b) engine sub frame (c) cross bar under dash panel (d) child safety rear door lock (e) dual horn (f) high mounted stop lamp (g) central door locking EXTERIOR

SAFETY (a) body reinforcement (b) engine sub frame (c) liminated fron wind screen (d) rear wind screen wiper and washer (e) child safety rear door lock (f) new fron fog lamp (g) new rear fog lamp (h) new clear head lamp

CLEAR HEAD LAMP STYLE (a)Twin clear rear combination (a) body color bumper lamps (b) body side mouldings (b) drivers passenger ORVM (c) new fabric up holstery (c) body colored bumper (d) moulded door trims (d) waisting moulding (e) moulded roof lining (e) chrome radiator grille (f) new fuel feel cover (f) wheel covers INTERIOR (a) spoke steering wheel (b) A,B&C pillartrim (c) Rear parcel tray (d) Ash tray (e) Room lamp

WARNING (a) Low fuel warning (b) door and fail gate agar warning (c) seat belt warning
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COMFORT CONVENIENCE (a) heater (b) remote fuel lid operner (c) remote tail gate release (d) clutch foot rest (e) power steering (f) wanity mirror (g) front power window (h) cigar lighter SEATING (a) anti sub marine front seak (b) rear seat double folding (c) seat under tray driver side

COMFORT (g) transmission (h) front suspension (i) rear suspension (j) CFC-free air conditioner & heater (k) Front power window (l) Tinted glasses
(m)

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RESEARCH METHODOLOGY
Management is in any organization needs information about potential market and environmental _forces. In order to develop successful strategic marketing plans and to respond to change in the market place. Marketing Research enable an organization to obtain the information, it need to make decision about, its environment, its marketing mix and its present and potential market. Philip kotler defines marketing researches as Marketing Research is the systematic design, collection, analysis and reporting of observations and finding relevant to a specific market situation faced buy the company.

Research Design
The exploratory research design is adopted with special emphasis on to analyze the market of middle segment cars Maruti Zen & Hyundai Santro , it mainly focus the comparison between maruti Zen & Hyundai Santro among the potential customer. The approach is aimed at identifying the awareness among the prospects of both cars customers. As the study explore the possible cues of both cars, all dimensions of cars has been identified. The study has been designed with some variables such as quality, average, re-sale, satisfaction of customers, outlooks, cover less space. The study tool was to develop and administered to the market segment comprising of customers who posses middle segment car Maruti Zen & Hyundai Santro.

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Sampling
Stratified sampling procedure is followed in this study. In the commonly used method of stratified sampling , the researcher attempts to ensure that the sampling selected is a representative of the population by selection sampling units on the basis of certain parameters. Here the major parameter considered is the possession of cars is determined by observing the middle segment cars owned by the respondent using the possession of cars respondent the sample are grouped on maruti zen and Hyundai santro and 50 samples in total are selected for the study. The selction of the sample has been done using proportionate stratified sampling comprising 25 samples of Hyundai santro and 25 samples maruti zen.

Sample Size: 50 Sample Area: Noida Sample Unit: Customers

Pilot Study
Before undertaking the study, a pilot study is made finalized the tool of data collection using 15 various types of questions. The questionnaire prepared to customers to see the response. Responses are related to both the cars. Respondent of customers have understood the questions.

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Data Collection Method

The data required for study was collected through different sources. Primary Source: data required was collected for the first time and it is primary in it usage for reporting. The personal interview method has been strictly adopted through out the study. The primary data was collected by the customer survey with the help of structured questionnaire. Secondary Source: secondary data include that data which is collected for some earlier research work and are applicable in study the researcher undertaken. It includes campaign Internet, print advertisement on magazines. Profile of sample: The profile of sample includes the aspect like age, gender, occupation and monthly income, awareness of cars. The sample work selected on the basis of possession of middle segment cars owned by them. Mostly respondent comes under the age 20-40. I choosed stratified random sampling because I took two group of cars such as Maruti and Hyundai and I took one-one cars from both group such as Zen of Maruti and Santro of Hyundai.

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DATA COLLECTION AND ANALYSIS

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(1) Percentage of customer liking car.

100 customer
60% 50% 40% 30% 20% 10% 0% Maruti zen Hyundai santro 100 customer 55% 45%

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(2) Percentage of best car on the basis of maintenance

Maintenance of car
70% 60% 50% 40% 30% 20% 10% 0% Maruti zen Hyundai santro 40% Maintenance of car 60%

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(3) Percentage of best car on the basis of outlooking.

Outlooking
80% 70% 60% 50% 40% 30% 20% 10% 0% Maruti zen Hyundai santro 30% Outlooking 70%

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(4) Percentage of best car on the basis of price

Price
60% 50% 40% 30% 20% 10% 0% Maruti zen Hyundai santro Price 45% 55%

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(5) Percentage of best car on the basis of average

Average
81% 80% 79% 78% 77% 76% 75% 74% 73% 72% Maruti zen
80%

Average
75%

Hyundai santro

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(6) Percentage of best car on the basis of company

services after selling

Service
70% 60% 50% 40% 30% 20% 10% 0% Maruti zen Hyundai santro 60%

40% Service

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(7) No. of free services after selling

Free service

Hyundai santro 40%

Maruti zen 60%

Maruti zen Hyundai santro

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(8) Percentage best car on the basis of colour

80% 70% 60% 50% 40% 30% 20% 10% 0% Gray Yellow White Black Maruti zen Hyundai santro

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(9) Percentage of customer satisfaction for company price

Satisfaction
70% 60% 50% 40% 30% 20% 10% 0% 60% 40% Satisfaction

Maruti zen

Hyundai santro

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(10) Percentage of car information through the below alternatives

90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

85% 80% 60% 50% 40% 30% Maruti zen 30% 20% Hyundai santro

Automative magazine

T.V. add

News paper

Other

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(11) Percentage of resale value of car

Resale
80% 70% 60% 50% 40% 30% 20% 10% 0% 70%

30%

Resale

Maruti zen

Hyundai santro

45

(12) Percentage of best travel image

Brand image
80% 70% 60% 50% 40% 30% 20% 10% 0% 70%

30%

Brand image

Maruti zen

Hyundai santro

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(13) Percentage of best car on the basis of cover less space

Cover less space

80% 70% 60% 50% 40% 30% 20% 10% 0% Maruti zen Hyundai santro 25% Cover less space 75%

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(1) Percentage of customer liking car.

Alternative

Maruti zen

Hyundai santro

50 customer

55%

45%

ANALYSIS: according my market survey I collected 50 customers then 55% customer give preference to Maruti Zen and 45% customers give the preference to Hyundai Santro. Accordin it result has been come that Maruti Zen is better than Hyundai santro.

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(2) Percentage of best car on the basis of maintenance

Alternative

Maruti zen

Hyundai santro

Maintenance of car

60%

40%

ANALYSIS: I found by the market survey 60% customers say that Maruti Zens maintenance is very less and 40% customers say that Santros maintenance is very less. So Maruti Zen is better than Hyundai Santro in case of maintenance.

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(3) Percentage of best car on the basis of outlooking.

Alternative

Maruti zen

Hyundai santro

Outlooking

70%

30%

ANALYSIS: according my customer survey 70% customers say that Maruti Zen has good outlooking and 30% customers says that Hyundai Santro have good outlooking. So in my survey Maruti Zen is best car comparative Santro in case of outlooking.

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(4) Percentage of best car on the basis of price

Alternative

Maruti zen

Hyundai santro

Price

45%

55%

ANALYSIS: I found the information about the price 45% customer are satisfy with Maruti Zen and 55% customers are satisfy with Santro.

So Maruti Zen and Hyundai Santro have almost equal price.

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(5) Percentage of best car on the basis of average

Alternative

Maruti zen

Hyundai santro

Average

80%

75%

ANALYSIS: according my customer servey 80% customers say that maruti Zen give good average and 75% Customers say that Santro give good average.

So according this Maruti Zen is better than Hyundai Santro in case of average.

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(6) Percentage of best car on the basis of company services after selling

Alternative

Maruti Zen

Hyundai Santro

Service

60%

40%

ANALYSIS: according my customer survey 60% customers say that Maruti Zen give more service than Hyundai Santro.

So Maruti Zen is better than Hyundai Santro in case of free service.

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(7) Percentage of best car on the basis of cover less space

Alternative

Maruti zen

Hyundai santro

Cover less space

75%

25%

ANALYSIS: I found that 75% customers told me that Maruti Zen is suitable for small and big place and 25% Customers told me that Santro can not cover small palace than Zen.

So Zen can be stand any where but Santro can not stand any where.

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(8) No. of free services after selling

Maruti zen Alternative

Hyundai santro

Free service

60%

40%

ANALYSIS: according my customers survey 60% customers say that Maruti Zen gives 6 free service but 40% customers says Santro company give 4 free service.

So in case of free service Maruti Zen is better than Hyundai Santro.

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(9) Average (km\liter) of car

Alternative

Maruti zen

Hyundai santro

Average

16 km\L

15 km\L

ANALYSIS: according my customers survey that customer told me that Maruti Zen give average 16km/l and Hyundai Santro give average 15km/l.

So according it MarutiZen is better than Hyundai Santro in case of average.

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(10) Percentage best car on the basis of colour

Alternative Gray Yellow White Black

Maruti zen 10% 60% 50% 70%

Hyundai santro 25% 55% 60% 60%

ANALYSIS: according my customer survey I analyzed colors preference that 10% customers like gray color in Maruti Zen. 60% customer like yellow color in Maruti Zen. 500% customer like white color in Maruti Zen. 70% customer like black color in Maruti Zen. 25% customers like gray color in Santro. 55% customers like yellow color in Santro. 60 customers like white color in Santro. 60% customers like black color in Santro.

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(11) Percentage of customer satisfaction for company price

Alternative

Maruti zen

Hyundai santro

Satisfaction

40%

60%

ANALYSIS: according my customer survey 40% customers satisfy with Zen prices and 60% customer satisfy with Santro. So Santro is better than Zen in case of customer satisfaction of price.

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(12) Percentage of car information through the below alternatives

Alternative

Maruti zen

Hyundai santro

News paper Automative magazine T.V. add Other

50% 40% 80% 20%

60% 30% 85% 30%

ANALYSIS: according my customers survey 50% customer get the information through news paper, 40% customers get the information through automative magazine, 80% customer get the information through T.V. Add. Towards Zen. 60% customers get the information through news paper, 30% customers get the information through automative magazine, 85% customer get the information through T.V. Add. Towards Zen. So according it Zen has command on T.V. add. And Santro has also command on T.V.add.

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(13) Percentage of resale value of car

Alternative

Maruti zen

Hyundai santro

Resale

70%

30%

ANALYSIS: I found though the customer survey that Maruti Zen give 70% resell and Hyundai Santro give 30% resell. So Maruti Zen is better than Hyundai Santro in case of resell.

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(14) Percentage of best travel image

Alternative

Maruti zen

Hyundai santro

Brand image

70%

30%

ANALYSIS: according my customer survey 70% customers say that Maruti brand is best comparision to Hyundai. Because it is historical brand. 30% customers say that Hyundai is best brand because of new brand and it is a quality based brand. So according to result Maruti is best Brand than Hyundai.

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SWOT ANALYSIS
For both the cars
Strength:
Brand recognition of both cars. Capable of surviving in Long-run. Good efforts for Research & Development facilities. Can compete at global level. Financially sound.

Weakness:
Little efforts over the Advertising of products. Distribution channel is not accurately categorized. Premium priced products, hence cant compete in low price segment. No separate strategy for rural market.

Opportunities:
Market increase due to growing population, increase in income. The niche of the market is the rural area and the plenty of opportunities are lying there.

Threats:
Unawareness towards the price of the Zen. Due to the earlier presence of the low & high priced firms the competition is proving to be tougher. Aggressive advertising and promotional efforts of competitors are making a major setback for the company.

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FINDING
In my topic To Analyse the market of middle segment cars I choosed two cars as Maruti Zen and Hyundai santro and I have shown the comparison between them. After study my customer survey I found some comparison between Maruti Zen and Hyundai santro by the customer. These are following:1. According my customer survey, I found the maintenance information about the Customer car then Maruti Zens maintenance is better than Hyundai santro. 2. In the case of average Hyundai Santro is better than Maruti Zen. 3. In the case of price, Maruti Zen & Hyundai santros price is almost equal. 4. In the case of satisfaction of customers, customers are more satisfy from Maruti Zen than Hyundai santro. 5. The customer more like Maruti Zen than Hyundai santro. 6. In the case of cover less space. Customer says that Maruti Zen covers less space than santro. 7. In case of Brand Maruti Zen has historical image than Hyundai santroxing. 8. In case of company free service Maruti Zen is better than Hyundai santro. 9. In case of taking information, customer ger more information through T.V. add. 10. In case of resale value, Maruti Zen has more resale value than santro.

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RECOMANDATION / SUGGESTION
RECOMMENDATION/ SUGGESTION FOR MARUTI ZEN
1- Maruti Zen should pay more attention on advertisement on TV because Maruti Zen advertising on TV is veryless comparision t0o Hyundai Santro. 2- Maruti Zen should be concentrate in his Technology to increase average of his car. Maruti Zen will be sold more to if it increases it average. 3- Maruti Zen does price less as Santro done Than the sell of Maruti will be increase tramendously 4- Maruti Zen sould be increase its free service after selling than customer will be more safety & he will tell more people to buy it. 5- If the raw material should be good quality than the maintinance of car will be good .so our suggestion will be maruti Zen should be use best Raw material for their car tha its maintinance will be less. 6- Maruti Zen should be using more color than other for increasing sells as blue-black, gray-black rainbow color. 7- Maruti Zen should be increase it compaign in metropolition city that customer will aware about maruti Zen. 8- It should do more road show from which consumer will be aware, it sell will be increase. 9- To increase sell of Maruti Zen it should produce sime offers. 10To maintain Brand it adds some estra feature in maruti Zen.

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RECOMMENDATION / SUGGESTION FOR HYUNDAI SANTRO

1-Santro is new brand in India so to exist in automobile of will take tike so Hyundai Santro should provide good quality in fewer prices as comparision to Zen. 2-Hyundai Santro should use new technology from which it Increases average of its Santro comparision to Zen. 3-It should provide more free service after selling to make no.1. In automobile industry 4-The automobile of santro should be good, as customer want it sould be cover less space in house. 5-It should be open more service center as comaparision to Zen. 6-Hyundai Santro should be providing after selling service. 7-Hyundai Santro should be more attention on advertising. 8-After selling service customer should be satisfied from Hyundai Santro. 9-Hyundai Santro should be adds some good freature in his santro. 10-To maintenance its brand it should be dome some changes & adds some extra freature.

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CONCLUSION
I got research project topic is to analysis the market of middle segment cars (Maruti Zen and Hyundai Santro). After completing my research project on the title of to analysis the market of middle segment cars (Maruti Zen and Hyundai Santro)I reached on the conclusion that to observe the customer information regarding my choosing both cars (Maruti Zen &Hyundai Santro). Maruti Zen is better than Hyundai Santro. Behind it I found so many reasons that why Maruti Zen is better than Santro. The reason is following bellow.

Customer Satisfation: I found that the customers are so much satisfies with Maruti Zen in Noida City because Maruti Zen a historical in India and it has so many services center in every city. That is helpful for their customer .if customer has any problem than he call a tollfree number at Maruti service center and very soon he gets solution of those problem. Thats why customers satisfy with Maruti Zen. But in case of Hyundai Santro Hyundai has less service center in comparison to Maruti. It takes time to solve the problem of customers due to taking time customers is unhappy to Hyundai. 1- Maintenance: the maintenance of Maruti Zen is very less comparison to Hyundai Santro.60% Customers told that they have less maintenance in Maruti Zen 30% customers said that they have less maintenance in Santro. On the basis of maintenance Zen is better than Santro. 2- Outlooking: on the basis of Outlooking 55% customers give the preference to Maruti Zen and 45% customers give the preference to Santro. So Zen is better than Santro.

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3- Price: on the basis of both are almost equal and customers satisfy with their cars. 4- Average: on the basis of average Santro give more average comparison to Maruti Zen. So Santro is better than Maruti Zen. 5- Coverless space: Maruti Zen is better than Santro in case of Coverless space. Customers said that Zen cover less space than Santro. We can stand it anywhere because of smallness. We can park it anywhere if we have less space. 6- Free service: Maruti Zen give six free service whereas Santro give only four free services thats why Zen is ahead in case of free service. 7- Brand: in case of brand Maruti Zen has a historical brand due to brand, the customers believe on Maruti Product (Zen) but Hyundai Santro is newly brand in India and it will take time to make image in the mind of customers so in case of Brand Maruti Zen is ahead from Hyundai Santro

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LIMITATION

In research project report tittle to analysis to market of middle segement cars (Maruti Zen and Hyiundai Santro) I have no more difficulties but I found some limitation in customers survey. There are following: 1-Time duration at the study has fourth week. 2-Contain factors could not be standard in detail. 3-Cost constraint it is self financed study. 4-Graphical was limited as a result of the limited cost of time.

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BIBLIOGRAPHY
In this project report, while finalizing and for analyzing quality problem in details the following Books, Magazines/Journals and Web Sites have been referred. The all material detailed below provides effective help and a guiding layout while designing this text report.

Kotler, Philip and Gary Armstrong (1999),

Marketing Management (New Delhi: Prentice Hall of India)

Mathur, B. L. (1994),
Marketing Management (Jaipur: Arihant Publishing House)

Kothari, C. R.(1999),
Research Methodology (Delhi: Global Business Press)

Websites:
www.maruti-zen.com www.santro.com www.google.com

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Magazines:
Auto India (1 Jan to 8 Jan. 2004) Info Auto Mobile (8 march to 16 march 2003) Automobile (2 July to 10 July 2004) Auto India page of HT paper (Thursday 1December 2004) Cowards India (26 December to 4 Jan. 2004) India motor India

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QUESTIONNAIR RELATED TO CUSTOMER

Personal detail of customers Name: ------------------Age: ------------------Gender: -----------------Occupation: ---------------Income: -----------------

Q-1 Which car does you like most between Maruti zen & Hyundai santro? (a) Maruti Zen [ ] (b) Hyundai Santroxing. [ ] Q-2 Suppose Santro,why do you like? (a) Suitable price [ ] (b) Good maintenance [ ] (c) Good looking [ ] (d) other. [ ] Suppose Zen, why do you like? (a) Suitable price [ ] (b) Goodmaintenance [ ] (c) Good looking [ ] (d) other [ ] What is main Quality in your favourite Car? (a) Less maintenance [ ] (b) High average [ ] (c) Cover less space [ ] (d) other. [ ]

Q-3

Q-4

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Q-5

What is the maintenance of your Car? (a) High [ ] (b) Very high [ ] (c) Less [ ] (d) average [ ]

Q-6

Are you satisfy with your company free service? (a) Yes [ ] (b) No [ ]

Q-7

How much free service you get by the company? (a) 5 [ ] (b) 7 [ ] (c) 10 [ ] (d) above [ ]

Q-8

How much average you get from your car? (a) 10 km/l [ ] (b) 15 km/l [ ] (c) 20 km/l [ ] (d) above 20km/l [ ]

Q-9

Which color does you like most in your car? (a) Yellow [ ] (b) black [ ] (c) White [ ] (d) gray [ ]

Q-10 Are you satisfy with your car,s price? (a) Yes [ ] (b) no [ ]

Q-11 How did you get the information about your car? For purchasing purpose? (a) T.V. add [ ] (b) automotive magazine [ ] (c) Newspaper [ ] (d) Other [ ]

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Q-12 If (Hyundai santro & Maruti zen) price become equal then which car would you, Like to purchase? (a) Maruti zen [ ] (b) Hyundai santroxing [ ]

Q-13 Resale value of which car is good? (a) santroxing [ ] (b) Maruti zen [ ] Q-14 Which one is historical brand between Maruti zen & Hyundai santroxing ? (a) Hyundai santro [ ] (b) Maruti zen [ ]

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