Xcellon PGPGBM 2012-14

Operation & Supply Management

A Project Report On

Study on

Operation & Supply Management

By

Chirag Shah & Harsha Silan

Under Guidance Of

Prof. Vivek Raina

(Faculty Member)

At

Xcellon Institute School of Business Ahmedabad.

Year 2012-2014
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Operation & Supply Management

Acknowledgement

The satisfaction that accompanies the successful completion of any task would be incomplete with ought the mention of people whose ceaseless cooperation made it possible, whose constant guidance and encouragement crown all efforts with success. . We take this opportunity to humbly express our gratitude to all those concerned with this dissertation. First and for most we express our sincerely thanks to Mr. Nikul Patel for giving us an opportunity to work at DANGEE DUMS providing us with all necessary support and helping in gaining invaluable practical experience.

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Preface

As one of the subject of PGPGBM 2012-14, it is necessary for student to prepare a project on any particular subject.

The particular knowledge and classroom exercise are not sufficient for PGPGBM student. It is also important to have a particular knowledge of a various fact of the subject selected for the project. Fields visits play a dominant role to develop a particular knowledge the subject and gather required information.

We have prepared a live project on Dangee Dums. We recovered all necessary information. We had tried as best we can present.

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Table of Contents
INDIAN CHOCOLATE INDUSTRY .......................................................................5 ABOUT DANGEE DUMS: .......................................................................................6 BEANS TO BLISS- THE CHOCO JOURNEY ........................................................7 CHOC-THERAPY ..................................................................................................8 PRODUCTS: ..............................................................................................................9
CATEGORIES OF CAKES: .......................................................................................................................... 9 CATEGORIES OF CHOCOLATES: ........................................................................................................... 11

SECRET OF CHOCOLATE ...................................................................................14 CLASSIFICATION OF CHOCOLATES ...............................................................14

COUVERTURE CHOCOLATE: ................................................................................................................. 14 COMPOUND CHOCOLATE: .................................................................................................................... 15

ABOUT- CACAO BARRY .....................................................................................16 ORGANIC COCOA AND CHOCOLATE .............................................................17 ABOUT DELTA NUTRITIVES .............................................................................18 DELTA NUTRITIVES TO DANGEE DUMS .......................................................19 PROCESS FLOWCHART OF MAKING CAKE BREAD ....................................21 PROCESS CHART FOR ICING .............................................................................22 ORDER FLOW ........................................................................................................23 SUPPLY CHAIN MODEL ......................................................................................24 Bibliography

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Indian Chocolate Industry

The Indian Chocolate Industry has come a long way since long years. Ever since 1947 the Cadbury is in India, Cadbury chocolates have ruled the hearts of Indians with their fabulous taste. Indian Chocolate Industry as today is dominated by two companies, both multinationals. The market leader is Cadbury with a lion's share of 70%. The other one has introduced its international brands in the country (Kit Kat, Lions), and now commands approximately 15% market share. The two companies operating in the segment are Gujarat Co-operative Milk Marketing Federation (GCMMF) and Central Arecanut and Cocoa Manufactures and Processors Cooperation (CAMPCO). The Indian candy market is currently valued at around $664 million, with about 70% share ($ 461 million) in sugar confectionery and the remaining 30% ($ 203 million) in chocolate confectionery. Indian Chocolate Industry is estimated at US$ 400 million and growing at 18% per annum. The size of the market for chocolates in India was estimated at 30,000 tones in 2008. The chocolate market in India has a production volume of 30,800 tones. The chocolate segment is characterized by high volumes, huge expenses on advertising, low margins, and price sensitivity. The chocolate market today is primarily dominated by Cadbury and Nestle, together accounting for 90% of the market. Major Players: Cadbury India Ltd. Nestle Gujarat Co-operative Milk Marketing Federation Cocoa Manufactures and Processors Co-operative (CAMPCO)
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About Dangee Dums:

Felicitated as the best dessert place in Ahmedabad by Times Food Awards in its inception year, Dangee Dums is a dark, engaging and indulging venture of Aromen Hospitality Pvt. Ltd., involved in the chocolate business since March 2011, bringing forward one of the finest covertures chocolates sourced from Belgium. The concept of creating an exquisite chocolate lounge was born out of sheer love for chocolates, the need to have a one-stop place for the common man to treat their taste buds to sublime pure rich chocolates and to spread this Choc-love all over the country. For a chocolate lover, or someone aspiring to be one, at Dangee Dums, you can expect to get treated to a sensual atmosphere which is a mixture of a Belgian cafe and a chocolate factory. Our team of culinary artists would make sure that you and your taste buds leave our lounge, astonished and surprised, with their innovative ideas, creativity and extraordinary masterpieces involving chocolates, cakes and pastries of the finest quality. Dangee Dums is a dark sinful & engaging venture of Aromen Hospitality Pvt. Ltd. Dangee Dums is poised to be a chocolate lounge serving pure chocolate sensation, spreading chocolate eating across the nation to enhance the taste buds of chocoholics. We believe When life gives you chocolate, Be quick & eat it. Dangee Dums is a shrine of an intimate Choco culture, where each stone is a part Belgium caf & part chocolate factory is piped from chocolate is piped from chocolate factory to a sprawling Choco bar & customers dine in a sensual atmosphere. With the concept of restro bar spreading quickly. DD is becoming a chocolate sensation.

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Beans to Bliss- The Choco Journey

A delicacy always owes its sublime taste and richness to a few ingredients. Chocolates are no different either. "Covertures" which signifies the purest form of chocolate made from the finest cocoa beans across the globe, is our signature ingredient for the chocolates we produce at Dangee Dums. Cocoa butter, the magical ingredient when combined with the proper tempering makes our chocolates scrumptiously melt into your mouth, an experience worth enjoying at Dangee Dums. Cocoa butter also gives our chocolates a firm snap when broken, the sheen and the creamy mellow flavor. We, at Dangee Dums, thus take humble pride in serving these finest covertures chocolates, which are a class apart and will take your chocolate eating experience to the next new level. Cocoa beans of the finest quality are selected and roasted carefully to get the specific aromatic profile. Cocoa nibs are then put into grinders to ground them coarsely and convert them to super fine cocoa liquor. This liquor has two primary ingredients cocoa powder and cocoa butter and is processed under high pressure. Every chocolate varies in its form, shape, taste and ingredients. Thus based on the requirements, ingredients are accordingly weighed and blended into homogenous chocolate dough precisely. Pressing this yields fine chocolate powder homogenous in taste and smooth in texture. This chocolate powder is then kneaded for hours in the conches until the aroma gets fully developed. Cocoa butter and soy lecithin are then added to produce the liquid chocolate which is then further processed to give the desired shape which you can indulge in at Dangee Dums!

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Choc-Therapy
Are you in love? Or do you aspire to be in love? Relationship problems? Heart troubles? Feeling low? "Life mein agar ho koi bhi kitne bhi gum, Toh aa jao Dangee Dums" Chocolates and therapy? One might wonder what could a piece of chocolate posses to take over the traditional therapist role! Well you need to experience it to believe it, but you might get amazed what kind of magical powers a chocolate hold. Cheaper than therapy, easy to get hold off and most importantly no side effects to worry about - that's what sets the chocolate apart. Need to impress your spouse, your love of your life? Chocolate consists of Anandamide - which acts as a mood enhancer - Get your spouse to fall in love with you and with love all around you it would be magical! Love, Breakups and Life Issues? Serotonin, another ingredient of chocolate, serves as a neurotransmitter, which acts as an antidepressant, helping to regulate sleeping cycles! Your friend in need to get you out of the depressing moments and get you up and running chasing love once again! Work and Stress? Need a break? 1 Theo bromine and caffeine will be your savior here if you need a break from work and need a sound sleep! Will help to stimulate your central nervous system, heartbeats and relaxes your respiratory muscles. Your boss is bound to be surprised with the energy you show come next day and you would be up for promotions and perks! Healthy Body = Health You! Dark chocolates and cocoa have proved to provide healthy blood circulation, reduce heart issues, various illness, lowering blood pressure and treating arthritis. Keeps you fit, healthy and your system tuned up.

So what are you waiting for? Why need a doctor to treat yourself. Why pay those large bills. Just let go off yourself and surrender your mind, body and heart to the awesomeness of chocolates and get surprised!

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Products:
Cakes Chocolates

Categories of Cakes: Wedding Cakes:

Men:

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Women:

Children:

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Categories of Chocolates:
Indulging, Melting & Mouthwatering An eternal indulgence that blends in everyones heart melts into everyones mouth leaving behind a flavor of its own to reminiscence

Hazelnut Ganduja

Smooth paste of all selected origin based nuts in dark and milk chocolates

Balsamic vinaigrette

Caramel & blanched pistachios cooked to perfection and sauted with balsamic vinegar in dark chocolate

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Mocha star anise

Turkish coffee beans and Indian star anies cooked to perfection with cream in dark chocolate

A touch of mint

Caramel & blanched pistachios cooked to perfection and sauted with balsamic vinegar in dark chocolate

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Truffle bell

Smooth milk chocolate ganache nicely hand rolled with melted milk chocolate

Grand cru Madagascar

Pure dark cacao ganache from wild African forests of Madagascar region rolled with cacao powder

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Secret of Chocolate
Chocolate is said to cause certain endocrine glands to secrete hormones that affect your feelings and behavior by making you happy. Thus it serves an important role in counteracting depression, reducing stress and that in turn helps one maintain a youthful disposition, mentally and physically. Your taste buds deserve the best chocolates in town. At Dangee Dums, eat lots of chocolate and indulge yourself on a blissful trip of taste and satisfaction.

Classification of Chocolates
Couverture chocolate- It is Fine and Dark chocolate Moulded Chocolates Hand-Embroided chocolates Truffles It differs from other chocolate manufacturers in market because they use compound chocolate. The difference between Couverture Chocolate and Compound Chocolate

Couverture Chocolate:
Couverture chocolate are made from chocolate liquor which is blended with extra cocoa butter, sugar and flavorings. This chocolate must be tempered. Couverture chocolate is a distinction given to chocolate that contains a very high percentage (at least 30%) of cocoa butter. The high ratio of cocoa butter produces a smooth chocolate that melts and tempers easily, and is silky and mellow on the tongue. Because of these properties, couverture chocolate is the preferred chocolate for tempering and enrobing candies. Couverture comes in dark chocolate, milk chocolate, and white chocolate varieties. Coverture is costly. Converture is imported from Belgium.
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Compound Chocolate:
Compound chocolate is a less-expensive chocolate product replacement made from a combination of cocoa, vegetable fat, and sweeteners. It may also be known as "compound coating", or chocolaty coating when used as a coating for candy. Often used in lower-grade candy bars, compound chocolate is designed to simulate enrobed chocolate on a product. Compound chocolate is well suited for tropical climate because its more heat-resistant, easy to handle, and does not require tempering.

Couverture Chocolate

Compound Chocolate
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About- CACAO BARRY

CACAO BARRY is renowned for its vision of the chocolate-makers craft as an art form. Producing and selling the finest-grade chocolate in the world. Cacao Barry has a wide product range thats a real favorite among the leading chocolate professionals. 1842: Starting in business with tea and coffee, Charles Barry, a true innovator with a passion for chocolate, travelled to Africa to seek out a selection of cocoa beans that would enable him to create his very first connoisseurs chocolate. 1923 : Alexander Lacarr carries out the ambitious projects of the company. 1952: Cacao Barry is active from bean to gourmet chocolate. 1963: Creation of the Baking Sticks and simultaneously the so famous pains au chocolat! 1973: Your demonstration partner first brand to introduce personalized assistance & support to professionals. 1994: Creation of the Pure Origine of Cacao Barry. 1996: Joint Venture with Callebaut to give birth to Barry Callebaut. 2005: Creation of the complete internet sitewww.cacaobarry.com 2006: New Logo to celebrate our founder Charles Barry.

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Organic cocoa and chocolate

The organic cocoa market represents a very small share of the total cocoa market, estimated at less than 0.5% of total production. ICCO estimates production of certified organic cocoa at 15,500 tones, sourced from the following countries: Madagascar, Tanzania, Uganda, Belize, Bolivia, Brazil, Costa Rica, Dominican Republic, El Salvador, Mexico, Nicaragua, Panama, Peru, Venezuela, Fiji, India, Sri Lanka and Vanuatu. However, the demand for organic cocoa products is growing at a very strong pace, as consumers are increasingly concerned about the safety of their food supply along with other environmental issues. According to Euro monitor International, global organic chocolate sales were estimated to have increased from a value of US$ 171 million in 2002 to US$ 304 million in 2005. Certified organic cocoa producers must comply with all requirements associated with the legislation of importing countries on production of organic products. The benefit for cocoa farmers is that organic cocoa commands a higher price than conventional cocoa, usually ranging from US$ 100 to US$ 300 per tone. However, originating countries with smaller volumes can fetch much higher premiums. This premium should cover both the cost of fulfilling organic cocoa production requirements and certification fees paid to certification bodies.

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About Delta Nutritives

Delta Nutritives was established in the year 2000 with a vision of being one of the leading suppliers of confectionery products. Today we develop, produce and supply food ingredients to Chocolatiers, Bakers & Confectioners and Ice Cream producers as well as to the foodservice sector. The product range includes Chocolates and Praline Fillings ,Pie Fillings and Glazes, Ice Cream Flavors and Stabilizers, Ice cream ingredients, Toppings and Decorations. We have a pan India presence with supply channels spread across the country through regional warehouses and sales offices all over India. Our awareness of the latest trends and customer needs gives us the skill to strengthen our competitiveness and to support our strong position in the Indian as well as International market. Delta Nutritives has emerged as an international group that develops, produces and supplies food ingredients to Chocolatiers ,Bakers, Confectioners and Ice cream producers as well as to the Foodservice sector. A product range to be proud of and easy to use- the focus being on good quality and easy usage .The product range includes patisserie flavors, bakery and fruit fillings, chocolate and cocoa ingredients, ice cream stabilizers and flavors, fruit fillings, glazes, toppings and decorations, frozen fruits and purees, yoghurt and much more Today we boast of our presence in most of the cities and towns across India .Our sales team is present in every nook and corner of the country understanding customers from different cultures and developing solutions to suit their needs and help grow their businesses. Our skilled and experienced technical team are always working arduously to help
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customers to training their staff or to help build, modify or upgrade their menu. Our Regional warehouses are well stocked to cater to the needs of the smallest customers in the smallest of the towns. We are aware of the latest trends which give us the skills to strengthen our competitiveness and to support our strong position in the market. Product innovation and development is our forte, tailored to suit the needs of our customers. Our zeal to bring about a change in the face of the bakery and confectionery industry is untiring. Imagination, Innovation and your Inspiration shall always be a driving force for us!!

Delta Nutritives to Dangee Dums

Couverture Chocolates
Callebaut has created and perfected a complete range of different flavors for its dark, milk and white chocolates. Each recipe is unique and is composed of the finest ingredients: cocoa liquor, cocoa buttermilk powder, sugar and vanilla. These unique chocolates can be obtained only by carefully mixing the ingredients in the proportions characteristics to the recipe, and by conching with patience and precision. We offer a wide choice of taste sensations in dark chocolate ranging from extra bitter to sweet.
Description Name Code % Cocoa Solids 53.80% 33.60% 28.00% 70.40% Packing

Well balanced bitter cocoa taste

Dark Chocolate

811NV 823NV W2NV

2.5Kg Callets 2.5Kg Callets 2.5Kg Callets 2.5Kg Callets

Balanced Milk, cocoa and caramel taste Milk Chocolate Balanced creamy milk taste High Cocoa Content White Chocolate

Dark, extra bitter 70-30 NV

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No added sugar
Callebaut offers you a selection of fine chocolates fillings and praline with no added sugar. The sugar in their recipes has been replaced by a sweetener, yet all the products taste nearly identical to the traditional products.

Description

Name

Code

% Cocoa Solids
53.90% 33.90% 30.6%

Packing

Dark Chocolate with Sweetener Milk Chocolate with Sweetener White Chocolate with Sweetener

No sugar Added No sugar Added

MALCHOC D MALCHOC M

5 Kg Blocks 5 Kg Blocks 5 Kg Blocks

No sugar Added MALCHOC W

Origin Chocolates
We offer Choclat d' Origin in many unique chocolates from specific cocoa regions with a very limited volume of production.. Every origin chocolate is distinguishable by its characteristic taste, which is determined by the cocoa variety with which is made.
Description
Ecuador Sao Thome Madagascar Arriba Java Ghana

Name
CHD-R731EQU SAOTHOME CHD-Q67MAD CHM-Q41ARR JAVA CHD-P70GHA

% Cocoa Solids
70.1% 70.0% 66.0% 39.0% 32.9% 70.0%

Packing
2.5Kg Callets 2.5Kg Callets 2.5Kg Callets 2.5Kg Callets 2.5Kg Callets 2.5Kg Callets

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Process Flowchart of making cake bread

Basic Materials & Ingredients

Preparation of Materials

Mixture & Making

Preparation of Trays

Mixture & Moulding

Baking with an Oven

Depanning

Cooling

Ready for Icing

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Process chart for Icing

Set cake on platter

Water in a bowl

Mix Confectioners sugar

Add color & flavor

Spread icing on cake

Decorate the cake

Cooling

Ready

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Order Flow

Dangee Dums Vastrapur

Dangee Dums Panjrapole

Dangee Dums Gandhinagar

Dangee Dums Prahlad Nagar

Dangee Dums Naranpura Lead Time 7-8 days

Delta Nutritives

Lead Time 15-20days

Cacao Barry

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Supply Chain Model

From Chocolate Manufacturer to Customer

Cocoa Berry

Delta Foods

Dangee Dums

Dangee Dums

Branch 1

Branch 2

Branch 3

Branch 4

Customers

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Bibliography
http://www.dangeedums.com/ http://www.deltanutritives.com/index.html http://www.puratos.in/products_solutions/chocolate/Couverture-chocolate.html http://en.wikipedia.org/wiki/Couverture_chocolate

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