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Jaypee Business School...We are different

A Constituent of Jaypee Institute of Information Technology University
A-10, Sector 62
NOIDA, 201 301 India

BM 807: Supply Chain Management

Trimester II
Aug - October 2008
Course outline
Aug-Oct, 2008
The course outline is a dynamic document. Hence, the learning facilitator retains the right
to change the document occasionally in order to enhance the learning output and the class
environment but will communicate the changes in the openly and in advance.

Learning Facilitator:
Target learners:
Learning Days:
Learning time:
Learning Room:
Faculty Office:
Walk-in Hours:
Email ID:
Adopted Text

Dr. Asit Bandyopadhayay

Operation Specialization Students
Saturday
1:15 pm 4.30 pm
G - 13

Visiting Faculty room on 3rd Floor (Arya Bhatt

Bhawan)
By appointment
asitb.76@gmail.com
David Simchi-Levi, Philip Kaminsky, Edith
Simchi-Levi, Ravi Shankar: Designing Managing
the Supply Chain 3rd Edition, 2008, The McGraw
Hill Companies, New Delhi.

References- 1. Business Logistics/Supply Chain Management (2007), Ronald H.

Ballou, S.K.Srivastava, 5th ed., Pearson Education, New Delhi.
2. Supply Chain Management, (2008) by Sunil Chopra, Peter Meindl & D.V. Kalra, 3rd
ed., Pearson Education, New Delhi.

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1. Jaypee Business School ...We are different

Jaypee Business School is the latest symbol of the vision of our Founder Chancellor
Honble Shri Jaiprakash Gaur ji. The Jaypee Group has been working to promote
Excellence in the field of IT, management & related emerging areas of education,
training and research comparable to the best in the world for producing professionals who
shall be leaders in innovation, entrepreneurship, creativity and management.
Jaypee group strongly believes in Seva (service) and Sambandh (Relationship). Jaypee
Business School also recognizes the economic importance of service and relationship
sectors in the Indian and global economy and therefore, chosen to follow the model of
service relationship excellence in its teaching curriculum.
JBS is Different
Jaypee Business School is different from most business schools in several significant
ways. The tag-line We Are Different is reflected in the Four distinctive Vs of Jaypee
Business School: They are Vision, Value, Vector and Vitality. Jaypee Business School
envisions Earning recognition as a world class shaper of service and relationship
professionals in South Asia.
Vision
Jaypee Business School has chosen to focus on the Niche and Sunrise Sectors of India
that require specially trained executives for better service and relationships. Our MBA
program is both usual and sector specific, making it therefore more industry suited than
any generic MBA program.
Value
Jaypee Business School benefits our technically qualified students in order to become
more competent and ready for the destined professions. JBS graduates are equally trained
in technical and interpersonal skills - the twin expectations of employers today.
Vector
Jaypee Business School vectors (directs) its resources towards creating SMART MBA
with triple specialization. The first specialization in service and relationship is built in the
core delivery itself. The second specialization is to choose from any management
function (Finance, marketing, HR, Strategic Consulting and Operations etc.). The third
and final specialization is to choose from such as financial services, retailing, skilled
manufacturing, and Healthcare and infrastructure services.
Vitality
Finally, JBS aims to bring a new vitality to our existing technical program at our three
campuses of ours at Noida, Guna and Waknaghat with activities, cultural change and
plans for the academic, social and leadership development of our students, faculty and
larger community. Our 'Netratava' (Leadership Forum), mandatory courses on Young
Leadership Communication and corporate etiquettes exemplify our vitality.

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2. JBS Programs
Jaypee Business School has chosen to focus on the Niche and Sunrise Service Verticals
of India that require most urgently the trained performers and inputs of Service
management and Relationship Technologies. The first and foremost reason for our
special emphasis on service management education is the emergence of India as the most
competitive source of personnel in outsourcing, design & development and support
services. The other reason is the rapid growth projected in the several service verticals in
India contributing more than sixty percent of the Gross Domestic Product (GDP) of India.
Two Year Master in Business Administration (MBA)
Five Year Dual Degree in Management (DDM) Program (B.Tech and MBA)
Doctoral Program in Business Management.
The future Programs include the following:
Two year MBA in Media and Marketing Management.
Three years Mid Career MBA Program.
Short term Training Programs, Consulting and Research etc.
Jaypee Halls of Fame and Centers of Excellence
With a view to accelerate learning process and quickly deliver our impact to our
stakeholders in service and relationship sectors, our Jaypee Business School plans to set
up two Halls of Fame and several Centers of Excellence. These Halls of Fame and
Centers of Excellence will promote, lead and crystallize the cutting edge research,
teaching, industry practices, and thought leadership in their intended domains. The
School has planned two world class Halls of Fame- one each on Service Masters and
Relationship Masters. These Halls of Fame will symbolize the partnership between
Academics and Industry.
The Service Hall of Fame will showcase the profiles, processes, strategies, practices,
and accomplishments of the World class Service Masters in India. These Service Masters
would be from the select service verticals in Banking & Insurance, Travel & hospitality,
Education & People Excellence, Communication & Transportation. The entrants will be
nominated and selected by a Jury of leading service professionals. The Service Hall of
Fame will provide a real-time link to the resources of the Service Masters.
The aims and activities of the Relationship Hall of Fame are quite similar to those of the
Service Hall of Fame. It will showcase profiles, processes, strategies, practices, and
technologies of the World class Relationship Masters in India. The Relationship Hall of
Fame will offer an opportunity to work with the relationship masters- so chosen.
Besides these Halls of Fame, Jaypee Business School (JBS) will also set up several
Centers of Excellence. Each Centre will Pursue, Publish, Practice and Promote
Excellence in the select verticals of Service and Relationship Management. Three such
Centers of Excellence are under different stages of advancement. They include Jaypee
Centre for Learning Excellence (CLE), Jaypee Centre for Industry Interface (CII) and
Jaypee Centre for Service Innovation (CSI).

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3. The Course Facilitator: Dr. Asit Bandyopadhayay

Persona
- Having strong analytical skills blended with professional education, technical
training and excellent aptitude in business operations and love challenging
assignments.
- Passionate towards teaching and sensitive to student and love them.
- Believe in individual teaching learning process which caters individual interests
& needs of students. Takes interest in other management activities as well.
Outstanding Accomplishments
Rank holder in the (10+2) board exam conducted by West Bengal Council for
Higher Secondary Education.

Approved counselor of IGNOU, New Delhi.

Visiting Faculty for the PCP Programme, Pondichery University

Member of the Editorial Board of the Journal of IEM.

Member of the Editorial Board of CHINTAN - IILM Journal of Science,

Technology & Management

Theory and Viva Examiner at PG level of U.P.Technical University, Lucknow.

Visiting Faculty of a number of reputed B-schools all over India.

Associate Editor, Prabandhiki - The Journal of CMS-IILM-AHL, Gr. Noida.

Communicated two papers in last three months in two reputed international

journal named International Journal of Management and Decision Making
(IJMDM) and International Transactions in Operational Research (ITOR).

Experience Portfolio
- Six and half (6.5) years of teaching experience in various cities of India.
- Three (3) years of corporate experience in Software development industry.

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4. Supply Chain Management: An Introduction

An efficient Supply-Chain Management system incorporating inter-alia management of
physical movement of goods and supplies is pre-requisite for success in business. In a
competitive environment the emphasis has shifted from providing service at a lower cost
to creating complete satisfaction with zero defects. To achieve this, the role of SCM has
gained pre-eminence in recent years. This course seeks to understand SCM in an
industrial situation, be it manufacturing, trade or service sector.
This course on supply chain management will focus on critical issues of design and
management of supply chain as well as what you should do to ensure that your
organization will lead in future. This will provide you with the essential update on the
future of supply chain, ensuring that you are one step ahead of the game.

5. Learning Objectives:
The students gained an improved understanding of overall Business System through the
following objectives.
a. To develop and understanding of individual components of supply chains
(Such as order management, transportation, network design, distribution
channel management, after sales service and customer service strategy)
and their interrelationships with other functions of the company such as
marketing, manufacturing and finance.
b. To impart analytical and problem solving skills necessary to develop
solutions for a variety of supply chain management and design problems
to develop an understanding for the use of information technology in
supply chain optimization.
c. To understand the complexity of inter-firm and intra-firm coordination in
implementing programs such as quick response, jointly managed
inventories and strategic alliances.
d. To highlight how supply chain can make significant contribution to
business results and how to cope up with uncertainties in supply chain.
6. Learning tools:
The course will involve a healthy balance of classroom discussion and experiential
activities as listed below;
Textbook
Assigned Cases, Readings and Exercises
Power-point inputs lecture
Review and reinforcement
Presentations and reports
Case discussion
Evolution Diary

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7. Grade Components
S. No.
1
2
3
4
5

Components

Weightage (%)

Week

10

All

15
20
20
35
100

5
9
10
11

On time presence and Class

Participation/ Discussion
Test -1 (T1) (Multiple Choice)
Test -2 (T2) (Descriptive type)
Project
Term Test (T3)
Total

8. Details of Grade Components

8.1 On time attendance and class participation (10%)
The Learning Facilitator believes that the on time presence in the class is essential to
an effective learning environment. Attendance will be taken as the session begins and
again if required. Students having 100% attendance will get 5 points while each
tardiness or early departure for any reason or situations including illness will cost you
1/2 point. No exceptions but for certified illness.
5 points you will for class participation during the full course time. Class participation
points can be earned through preparation of the assigned readings and cases,
contributing to the learning environment of the class, raising and responding relevant
question in the class and a positive attitude. Refer Annexure 2 and 3 for grading
criteria of class participation.

8.2 Test-1(T1): Multiple Choice (15%)

Learning facilitator believes in regular testing through graded as well as un-graded
activities. Test-1(T1) will be based on class discussion, lectures, power points and
assigned chapters in the textbook. This will be a closed book test based on
application based multiple choice questions. No class notes, textbook or help-sheets
should be in your possession or accessed illegally during the test. Any violation will
result in disciplinary action.

8.3 Test 2(T2): Descriptive Test (20%)

Test-2(T2) will again be based on class discussion, lectures, power points and
assigned chapters in the textbook. This will also be a closed book test based on
application based real life problem(s)/Case(s). No class notes, textbook or help-sheets
should be in your possession or accessed illegally during the test. Any violation will
result in disciplinary action.

8.4 Project and Reports (20%)

a.
b.

You will work in teams of 6 for this assignment.

Each project report carries a credit of 10% and the project presentation also
carries a credit of 10%.

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c.

This assignment requires you to research on given topic and submit a 1000 words
report (excluding annexure).
Each team gives only one report
Sources for the information will be websites.
Each project report should include the following:
Team number, names of team members and team leader.
Introduction of the company chosen
Five things your team learnt from the research and analysis
References including web-references.
Each team leader will give evaluation of the team members as each member will
receive the adjusted grade as per Annexure 4.
Make your project report both visually appealing and content-rich by including
visuals, graphs, diagrams etc.
Learning Facilitator will grade the report as per Annexure 5.

d.
e.
f.

g.
h.
i.

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Group Presentation
(a). EXPECTATION FROM PRESENTATION

Content/analysis
addressing the topic/ identifying the issues involved/ staying relevant
applying key business concepts and theories
Comprehensiveness: i.e. addressing the main aspects of the project
Use of evidence/support: justifying your argument
showing research effort beyond the reading provided
Delivery/style
Organization: clear structure for presentation, keeping to time
Use of visual aids: make sure they are clear, easy to read and cover the main
points
Style: clear, well-projected voice, interest and enthusiasm, maintaining eye
contact with audience, good use of time
Creativity: presenting ideas in a novel or innovative way Management of class
discussion
responding effectively to questions
stimulating audience involvement and maintaining control of discussion
being an active and attentive audience member for other presentations
(b).TIPS ON PREPARING/ DELIVERING YOUR PRESENTATION
Present your own answer to the question but again, limit the number of slides
you use. You are welcome to use point form on your slides.
All group members should contribute equally to the presentation.
Do not talk for too long! You should aim to talk for a total of 7-10 minutes NOT
counting the class discussion.

8.5Term Test (TT) (35%)

Term Test (TT) will be at the end of the trimester and will cover the entire course.
This will also be a closed book test based on conceptual and application based
real life questions/ problem(s)/ Case(s). No class notes, textbook or help-sheets

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should be in your possession or accessed illegally during the test. Any violation
will result in disciplinary action.

9.

Evolution Diary
As a course requirement, you will submit evolution diary pages- each page
detailing three/two takeaways out of each Learning week in about 150 words.
Submit the Diary page on every Wednesday morning. The Diary earns no grade
but is essential to pass the course.

Annexure 1:
Session
1

Topics
Introduction to
Supply Chain
Management

Learning Objectives
1. Supply Chain
Management (SCM)
concept
2. Development Chain
3. Evolution of SCM
4. Managing uncertainty and
risk in Supply chain
7. Current Issues in SCM

Readings
Ch. 1

In-class Exercise
Case: Meditech Surgical

2-3

Inventory
Management & Risk
Pooling in supply
chains

1. Single stage inventory

2. Deterministic Economic
lot size model
3. Effect of demand
uncertainty
4. Service Level
Optimization
5. Risk Pooling
6. Centralized Vs.
Decentralized Systems
7. Managing Inventory in
the supply chain
8. Forecasting

Ch 2

Case: Steel Works, Inc.

4-5

Network Planning

1. Concept of network
planning
2. Network Design in
details
3. Inventory Positioning
and Logistic coordination

Ch 3

Case: H.C Strck, Inc.

Value of InformationDemand uncertainty

in supply chain

1. Introduction
2. Bullwhip Effect
3. Hau Lees Supply Chain
Uncertainty Framework
4. Information Sharing and
incentives
5. Information for the
coordination of systems
1. Push, Pull and Push-Pull
Systems

Ch - 5

Case: Reebok

Ch - 6

Case: Dell Inc.,

7-8

Supply Chain
Integration

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2. Impact of lead time

3. Demand driven strategies
4. Impact of Internet on
supply chain strategies
9-10

Strategic Alliances

1. A framework for
Strategic Alliances
2. Third-Party Logistics
(3PL), 4PL and Reverse
Logistics
3.
Retailer
Supplier
Partnership (RSP)
4. Distributor Integration

Ch - 8

Case: Maruti Udyog Ltd.

11-12

Procurement
Outsourcing
Strategies

&

1. Outsourcing benefits and

risks
2. A Framework for
make/buy decisions
3. Procurement Strategies
4. E-Procurement, E-Market

Ch - 9

Case: Solectron

13

Global Logistics &

Risk Management

Ch - 10

Case: Wal-Mart Changes

Tactics to meet
international tastes

14

International issues in
supply
chain
management

15

Coordinated product
&
supply
chain
design

1. Global logistics forces

2. Risk Management
3. Regional Differences in
Logistics
1.
International
Vs.
Regional Products
2. Local autonomy Vs.
central control
1. A general framework
2. Design for logistics
3. Supplier integration into
new product development
4. Mass Customization

Ch - 11

Case: HP: Network

Printer Design for
Universality

16

Customer value and

supply chain
management

1. Dimensions of Customer
Value
2.
Customer
Value
Measures
3. IT & Customer Value
4. SCM & its contribution to
Customer Value

Ch - 12

Case: Made to Measure

17

Information
Technology for
supply chain
management

1. Importance of Business
Processes
2. Goals of IT from the
perspective of SCM and
vice-versa
3.
Software
selection
criteria for supply chain
solutions
4. Integrating Supply Chain
Information Technology

Ch 14 and
Teachers note

Case: Whirlpool

18

Decision Support

1. DSS and how they

Teachers note

Ch - 10

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Systems for supply

chain management

support SCM
2. Criteria for selecting
DSS for SCM

19

measuring supply
chain management
performance

20

Recent developments
and issues in SCM

21

Supply Chain
Management: Beer
Game

1.
Measuring
delivery
performance
2. Measuring customer
service and satisfaction
3. Measuring Supply chain
and logistics cost
4.
framework
for
performance measurement
in a supply chain
1. RFID
2. SC Issues during disasters
& calamities
Playing with the game

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Teachers note

Ch 15 & 16

Amazing story of
Mumbai Dabbawalahs
(If time permits)

Annexure 2: Grading Scheme of Class Participation

Criteria

As

Bs

Cs

1. Pre-class
preparation

Shows
complete
preparation for
the assigned
lecture and
offers
additional
insights
Asks relevant
and
stimulating
questions
Answers all
questions with
clarity,
coherence and
insight
Stimulating,
interested and
alert

Limits to
preparation
for the
assigned
lecture.

Shows
minimum
preparation
for the
assigned
lecture.

Shows little
preparation
for the
assigned
lecture.

Ignores
preparing for
the assigned
lecture.

Asks
reasonably
good
questions
Answers just
ok

Asks
questions for
the sake of
asking
Answers
minimally

Asks
minimal
questions

Has no interest
in asking
questions

In accurate
answers

Uninterested
in answering

interested
and alert

Indicates an
artificial
interest

Indicates
forced
interest

Clearly Distant

2. In-class
questions

3. In-class
Answers

4 In-class body
language

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Annexure 3: Self-grading of Class Participation (Every day)

On a scale of 1(least) - 10 (most), during the evaluation period
How prepared were you for today? --- How effectively, did you learn and help others learn today? --- How often did you ask questions on your own? --- How often did you answer the questions in the class? ---- How interested did you seem bodily in the class? --- Your overall grade to yourself today participation (From A to F) ---------Name ----------------

Annexure 4: Peer Evaluation

Team no -------------------------------- Case report Title----------------------Criteria (Rate on the scale of 1 to 10 Name Name Name Name Name
where 10 is the most and 1 is the
Memb Memb Memb Memb Memb
least)
er 1
er 2
er 3
er 4
er 5
1. Attended team meetings
2. Contributed ideas /material
3. Met deadlines
4. The Deserving Grade

Annexure 5: Report Grading

Grading Criteria
1

3
4

Demonstrated the ability to communicate according to the normal

conventions with respect to language use, grammar and
referencing.
Demonstrated the ability to identify, select, use and quote the
reference readings.
Analyzed, critically, the application of learning theme.
Conclusions were developed clearly, logically and concisely.

5 The report appeared elegant and visually attractive.

Total Points out of 5

Degree

Name
Memb
er 6

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Jaypee Business School...We are different

Jaypee Institute of Information Technology University
A-10, Sector 62
NOIDA, 201 307 India

FINAL FEEDBACK FORM

BM 807: Supply Chain Management
Aug. Oct., 2008

You have been giving a daily feedback on the topics of this course. Now that the course
has ended, your overall feedback will be of immense help for conduct of this course in
future. Please continue to be fair and honest in your assessment. Your responses and
comments will remain completely anonymous. For each question kindly grade your
answer on a scale of 1 to 5. The following descriptions may help you to do this:
Strongly agree; 2. Agree; 3. Neutral; 4. Disagree; 5. Strongly disagree
Thank you for taking the time to fill in the feedback form.
Item
1
Course objectives were clear
The course had a reasonable balance between
theory and practice
The amount of material covered was appropriate.
Assignments were specific, understandable, and
pertinent
Instructor came well prepared for class
Instructor used class time effectively.
Instructor held my attention in class.
I was challenged to learn by this instructor.
The methods of assessment were fair and
reasonable.

What did you enjoy most about the course___________________________________?

________________________________________________________________________
b) What did you enjoy least about the course__________________________________
________________________________________________________________________
c)
Any final suggestions you have to improve this course:_______________________
________________________________________________________________________
d) Overall, I would rate this instructor's performance as:
Poor/ fair/ Average/ good/ Excellent
(Circle the answer)

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Name ---------------------------

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Enrollment no ---------------

Evolution Diary Week 10

How does the socio-political situation of a nation affect the supply chain management.
Explain with example (Min 50 words each). How would you suggest taking advantage of
RFID to manage promotions?
a.

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Name ---------------------------

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Enrollment no ---------------

Evolution Diary week 9

Identify five supply chains in our country which are supported by ERP. Discuss their
business performance before and after the implementation. (Min 50 words each)
a.

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Name ---------------------------

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Enrollment no --------------Evolution Diary Week 8

What are the major challenges facing supply chains that can be aided by IT? How does
SCM decisions impact the ability to excel in dimensions like product selection, price &
brand. (Min 50 words each).
a.

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Enrollment no ---------------

Evolution Diary Week 7

When should supplier be involved in the new product development process? Discuss
some examples of regional and true global products. What is it about the products that
makes them better suited to being regional or global products? (Min 50 words each).
a.

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Enrollment no ---------------

Evolution Diary Week 6

Discuss situations in which fully integrated global supply chain might be the appropriate
choice for a firm. Analyze component procurement strategy as a function of the product
life cycle.(Min 50 words each).
a.

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Name ---------------------------

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enrollment no ---------------

Evolution Diary Week 5

Why is the third-party logistics industry growing so rapidly? What is 4PL and reverse
logistics? (Min 50 words each).
a.

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Name ---------------------------

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enrollment no ---------------

Evolution Diary Week 4

Discuss the advantages of a push-based supply chain. What about a pull-based supply
chain. (Min 50 words each).
a.

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Name ---------------------------

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enrollment no ---------------

Evolution Diary Week 3

Explain the concept Bullwhip effect in supply chain management. Explain the Hau Lees
concept of supply chain uncertainty framework. (Min 50 words each).
a.

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Name ---------------------------

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enrollment no ---------------

Evolution Diary Week 2

Why is it Important for a firm to periodically review its logistics network design? How
do a firms requirements for its logistics network change over time. (Min 50 words
each).
a.

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Name ---------------------------

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enrollment no ---------------

Evolution Diary Week 1

What are the components of the supply chain for a automobile company. Derive the
deterministic model of inventory for economic lot size with infinite as well as finite rate
of stock replenishment. (Min 50 words each).
a.

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