2013930

ARO / MMX
3 ARO / MMX

IX Survey
14

2013 9 30

I
X

ARO / MMX

2013 9 30

A
R
O

comScore Media Metrix20138

27%4
28%

2013 9 30

8
300
25%
30
6.369
4

20138
299.4
25.2%
30.6
7800
6.3
2500
69
4

25-34
15-24
35-44

24-48
348-72
2013 9 30

A
R
O

comScore Media MetrixARO2013 8

1041111518yes12351job

104

[M] 104.COM.TW

199620062

YouTube Channel

: 104104
104104
104

: 104

app

104

[P] 1111.COM.TW

1998
/

1111

1111

1111

518

[P] 518.COM.TW

2009

518518518
518

518jobbank

518

yes123

2007
[M] YES123.COM.TW
24H

VCR

yes123tw

yes123

51job

[P] 51JOB.COM

1111

2013 9 30

2004Nasdaq

A
R
O

public.com.tw

ejobe ejob.gov.tw

178

job178.com.tw

Careerjet.tw

careerjet.tw

9028

MyDesy

jobs.mydesy.com

gojob.com.tw

1997

Good Job

goodjob.nat.gov.tw

168

168job.com.tw

1999

* comScore
2013 9 30

A
R
O

8
A
R
O

104

yes123

51job

84
2012156%

2013 9 30

comScore Media MetrixARO2013 8

yes123
104

A
R
O

25-34
104

yes123

15-2425-34
15-24
yes12325-34

10455
51job253451job

2013 9 30

Composition Index UV

100
comScore Media MetrixARO2013 8


Total Unique Visitors
(000)

5772

Media

yes1235183

Unduplicated

1,913

Duplicated - 2 or More Sites

518yes123
Base

[M] 104.COM.TW

Audience Shared
%
(000) Audience Horizontal

[P] 1111.COM.TW

Index

Shared
%
Audience Horizontal

Duplicated - All Sites

[P] 518.COM.TW

Index

770

Shared
%
Audience Horizontal

[M] YES123.COM.TW

Index

Shared
%
Audience Horizontal

Index

[P] 51JOB.COM
Shared
%
Audience Horizontal

Index

Total Internet

11,901

1,247

10.5

100

930

7.8

100

566

4.8

100

367

3.1

100

41

0.3

100

[M] 104.COM.TW

1,247

1,247

511

41.0

524

325

26.1

548

238

19.1

619

28

2.2

651

[P] 1111.COM.TW

930

511

54.9

524

930

296

31.8

669

223

24.0

777

21

2.3

670

[P] 518.COM.TW

566

325

57.4

548

296

52.3

669

566

175

30.9

1,002

12

2.1

606

[M]
YES123.COM.TW

367

238

64.8

619

223

60.7

777

175

47.6

1,002

367

11

3.0

874

[P] 51JOB.COM

41

28

68.2

651

21

52.3

670

12

28.8

606

11

27.0

874

41

2013 9 30

comScore Media MetrixARO2013 8

A
R
O

Logon()
Yahoo!
FacebookYouTube
104104104104
1111Yahoo!
eDM

A
R
O

2013 9 30

comScore Media MetrixARO2013 8

Segment Metrix104

1111

/518
yes123

A
R
O

120%

2 Composition Index UV100

2013 9 30

comScore Segment MetrixARO2013 8


2013827%
28%

8300
6.369
4
25-34

104
yes123
51job
156%

yes123
2013 9 30

15-24yes12325341045551job

7752

A
R
O

yes123518

Logon

104

1111
518
yes123

IX

2013 9 30

I
X

2013914915
2,346

2013 9 30

Key Findings

(53.5%)

(51.9%)

(51.1%)

(21.8%)
/(37.8%)

(
)(15.8%)

2013 9 30

I
X

(69.1%)
/
/

I
X

(53.5%)3034(48.8%)

()

(39%)
(32.8%)
(31.6%)
2013 9 30

I
X

2013 9 30

(21.8%)20-29

I
X

/(37.8%)
30-39
(31.7%)
20-24

2013 9 30

I
X

(15.8%)
20-29

10%

8.7%

8.4%

40

2013 9 30

I
X

(51.9%)
(51.1%)

(45.1%)
(37.7%)
(26.6%)

2013 9 30

(69.1%)
(4.7%)
42.3%

I
X

/(38.6%)

2013 9 30

/
20-29

I
X

/
()

2013 9 30

(IX Survey)

CyberPanel
12

1201

51.2%

1145

48.8%

19

442

18.8%

20-24

259

11.0%

25-29

248

10.6%

30-34

304

12.9%

35-39

254

10.8%

40

840

35.8%

1122

47.8%

589

25.1%

634

27.0%

2013/09/142013/09/15
N=2,346
95%,
2.02%20138

2013 9 30

I
X

m
c

marcom@insightxplorer.com
(02) 2368-2300