Professional Documents
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Topic Introduction Meaning of entrepreneur Name of Entrepreneur History Profile Structure of company
3 4 5. 6. 7.
What is an Entrepreneur
An Entrepreneur takes on the risk of starting their own enterprise or investing in other start-ups. Successful entrepreneurs are known for finding innovation and market gaps for new products and services.
Definition of an Entrepreneur
An entrepreneur is someone who sets up a business or businesses, taking on financial risks in the hope of profit. Entrepreneurs are often stereotyped as high-stakes gamblers but successful entrepreneurs only take calculated risks.
College Dropout
Steve Jobs dropped out of his college after one semester and in April 1976, he started his company Apple with another college dropout Steve Wozniak in his family garage in Los Alto, California at the age of 21. Steve Wozniak was the engineer and Steve jobs was the sales guy.
Miilionare at 25
With the immense success of Apple II that revolutionized the personal computing arena with the advent of a GUI (Graphic User Interface) making it very very user friendly. It helped Apple go public in the year 1980 and made Steve Jobs a millionaire at the age of 25.
In 1985, Steve Jobs got kicked out of his own company, Apple by John Sculley and what is ironical is that it was Steve Jobs who had hired John Sculley from Pepsi.
Back To Apple
In 1995, when Apple Computer was at its all time low, Apples then CEO, Gil Amelio bought Steve Jobs NeXT. After 8 months of the acquisition Steve Jobs became the interim CEO when Amelio left and soon the company decided to drop interim from his title and Steve Jobs was back in control. Under his second reign Steve Jobs introduced iMac which combined computer and monitor into a single unit it was the a stunning success that helped revive Apple completely.
Shuns Computer
On 7th January 2007, Steve Jobs announced that Apple Computer Inc will be Apple inc since with the ground breaking success of iPod had made Apple more than just a computer company. And soon on June 2007 Apple introduced the iPhone that changed the entire monile arena.
Structure of company
Apple Inc. Born on April 1st, 1976 Formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad , iPhone, iPod music player, and Macintosh computer line-up. Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from sales In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface. In 1984, Apple released the Macintosh, the first personal computer with a graphical user interface. It had 128K of memory, and was expandable. Along with the mouse, the Macintosh was the most revolutionary computer made up to that point. Jobs project in the late 1980s to mid 90s A new computer company based on an object oriented software platform, NeXT failed first as a hardware company, then as a software company Apple similarly did very poorly in the early and mid 90s, brought on by poor leadership and stagnating computer design The Second Coming of JobsIn 1996, Apple bought NeXT, and with it came Steve Jobs.
Introduction of products
See also: Timeline of Apple II Family
Apple I
Year
Launched
Model
Family
Discontinued
1976 July 1
Apple I
Apple I
September 1, 1977
2005 January 11
Mac Mini
Mac Mini
iPod Shuffle
February 23
iPod Mini
September 7, 2005
September 7
iPod Nano
October 12
iPod Classic
September 5, 2007
October 19
2006 January 10
iMac
September 6, 2006
February 14
MacBook Pro
February 28
Mac Mini
September 6, 2006
February 28
Mac Mini
August 7, 2007
April 11
Software
current
April 24
MacBook Pro
May 16
MacBook
MacBook
July 13
Nike+iPod
June 20
Shake 4
Software
August 7
Mac Pro
Mac Pro
January 8, 2008
August 7
Xserve (Intel)
Xserve
January 8, 2008
September 6
iMac
August 7, 2007
September 12
iPod Shuffle
September 25
iPod Nano
September 5, 2007
2007 March 21
Apple TV
September 1, 2010
June 29
iPhone
August 7
iMac
Apple Mouse
current
current
current
Mac Mini
March 3, 2009
September 5
iPod Nano
September 6, 2008
iPod Classic
September 9, 2008
iPod Touch
September 9, 2008
September 12
Logic Studio
Software
October 27
Software
Software
November 15
Software
MacBook Air
2008 January 8
Xserve
April 7, 2009
Mac Pro
March 3, 2009
January 15
MacBook Air
Drives
current
February 12
Aperture 2
Software
February 9, 2010
February 19
Xsan 2
Software
February 26
MacBook
MacBook Pro
MacBook Pro
January 6, 2009
February 27
iPod Touch
September 9, 2008
February 29
AirPort, drives
March 3, 2009
March 17
AirPort Express
April 17
Software
April 28
iMac
March 3, 2009
May 29
Logic Express 8
Software
July 9
MobileMe
Software
July 11
iPhone 3G (8 GB)
iPhone
iPhone
September 9
iPod Nano
September 9, 2009
iPod Classic
September 9, 2009
iPod Touch
September 1, 2010
iPod Touch
September 9, 2009
In-Ear Headphones
September 18
Software
October 14
MacBook Air
June 8, 2009
MacBook
MacBook
June 8, 2009
MacBook Pro
June 8, 2009
Displays
current
Bento 2.0
Software
2009 January 6
MacBook Pro
June 8, 2009
iWork '09
Software
current
FileMaker Pro 10
Software
March 9, 2010
January 27
iLife '09
Software
January 29
MacBook
March 3
Mac Mini
iMac
Mac Pro
August 9, 2010
AirPort, drives
AirPort, drives
AirPort
Apple Keyboard
March 11
iPod Shuffle
September 1, 2010
April 7
Xserve (2009)
Xserve
May 27
MacBook
June 8
MacBook Pro
MacBook Air
June 19
iPhone
July 23
Software
Software
Logic Studio 2
Software
current
Logic Express 9
Software
July 30
AirPort, drives
August 28
Software
Software
September 9
iPod Nano
September 1, 2010
iPod Classic
current
iPod Touch
September 1, 2010
iPod Shuffle
September 1, 2010
October 20
iMac
MacBook
Mac Mini
Magic Mouse
Apple Mouse
current
AirPort
2010s[edit
source | editbeta]
iPad
Year
Launched
Model
Family
Discontinued
2010 February 9
Aperture 3
Software
current
March 31
AirPort, drives
April 3
iPad (Wi-Fi)
iPad
March 2, 2011
April 13
MacBook Pro
April 30
iPad
March 2, 2011
May 18
MacBook
June 15
Mac Mini
June 24
iPhone
iPhone
October 4, 2011
July 27
iMac
May 3, 2011
July 27
Magic Trackpad
Trackpad
current
August 9
Mac Pro
September 1
iPod Touch
iPod Touch
iPod Nano
iPod Shuffle
current
Apple TV
March 7, 2012
October 20
MacBook Air
iLife '11
Software
current
2011 February 10
iPhone
October 4, 2011
February 24
MacBook Pro
March 11
iPad
current
iPad
March 7, 2012
May 3
iMac
June 21
AirPort
AirPort, drives
July 20
MacBook Air
Mac Mini
Thunderbolt Display
Displays
current
Software
October 12
iOS 5
Software
iCloud
Software
current
Cards
Software
Find My Friends
Software
current
AirPort Utility
Software
current
October 14
iPhone 4 (8 GB)
iPhone
iPhone
iPhone
iPhone
current
October 24
MacBook Pro
2012 January 19
iBooks Author
Software
current
March 16
iPad
Apple TV
current
June 11
Mac Pro
current
MacBook Air
MacBook Pro
current
MacBook Pro
AirPort Express
current
July 25
Software
current
July 25
Xsan 3
Software
current
September 12
Apple EarPods
iPod Touch
September 19
iOS 6
Software
September 21
iPhone 5
iPhone
October 11
iPod Touch
current
iPod Nano
current
October 23
Mac Mini
current
MacBook Pro
current
November 2
iPad
current
iPad
current
November 16
iPad
current
iPad
current
November 30
iMac
current
December
iMac
current
2013 February 13
MacBook Pro
current
May 30
iPod Touch
current
June 10
AirPort
current
AirPort, drives
current
MacBook Air
current
September 18
iOS 7
Software
current
September 20
iPhone 4S (8 GB)
iPhone
current
iPhone 5c
iPhone
current
iPhone 5s
iphone
current
Corporate identity
According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating".[198] Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the nowfamiliar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company.[199][200] The logo was designed with a bite so that it would not be confused with a cherry.[201] The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color.[201] This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide.[202][203] Both Janoff and Apple deny any homage to Turing in the design of the logo.[201][204] In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 20012003, and a Glass-themed version has been used since 2003. Steve Jobs and Steve Wozniak were Beatles fans,[205][206] but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by the Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.
1976
19761998
1998present Advertising
Apple's first slogan, "Byte into an Apple", was coined in the late 1970s.[207] From 1997 associated with Apple.[208] Apple also has slogans for specific product lines for example, "iThink, therefore iMac" was used in 1998 to promote the iMac,[209] and "Say hello to iPhone" has been used in iPhone advertisements.[210] "Hello" was also used to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod.[211] Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising was criticized for the claims made by some later campaigns, particularly the 2005 Power Mac ads[212][213][214] and iPhone ads in Britain. Apple's product commercials gained fame for launching musicians into stardom as a 2002, the slogan "Think Different" was used in advertising campaigns, and is still closely result of their eye-popping graphics and catchy tunes.[215] First, the company popularized Canadian singerFeist's "1234" song in its ad campaign.[215] Later, Apple used the song "New Soul" by French-Israeli singer-songwriter Yael Nam to promote the MacBook Air.[215] The debut single shot to the top of the charts and sold hundreds of thousands of copies in a span of weeks.[215]
Brand loyalty
Apple's brand loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon
was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon".[217] Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available. Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionally introduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue to gather at the annual Apple Worldwide Developers Conference. Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event.[218] The New York City Fifth Avenue "Cube" store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage.[219] The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.[220]
FUTURE PLANS
Apple planned to invest 2 billion in 2013 to guarantee component supplies. Consequently, Samsung's biggest rival, Taiwan Semiconductor Manufacturing Company, announced a 9
billion increase in capital for 2013. These announcements from two of Samsung's greatest rival are seen to put a toll on Samsung's investment plan this year. According to Mr Dilger, "Given that Apple's been running the Smartphone race really well despite harboring that Galaxy S knife over the past three years, it will be interesting to see how well Samsung does in the 2013 lap as the course heads uphill into even more difficult terrain, now that it has its knife back and is no longer inextricably bound to the world's fastest consumer electronics sprinter." 1 billion worth of retail expansions and enhancements Apple has plans of spending 1 billion to open 30 new stores and re-open 20 existing stores in larger locations. In the latest company investor's call, Mr Cook said that Apple is moving forward. "We still see significant opportunity in China. It's a great market. We have 11 stores there. We expect to double those in less than two years. We have added about 8,000 iPhone pointof-sales in the indirect channel to about 19,000 today, and we obviously have a plan to add more and further grow our distribution. This number is, obviously, too low currently." $4 billion worth of new software and app Apple, will absolutely, spend part of its billions of dollar revenue to provide its loyal users new and exciting software.
According to Oppenheimer, "we are now paying very happily our developers more than 1 billion every quarter." This is the highest payment that Apple gives its software developers since opening App Store four years ago. AWARDS & ACHIEVEMENTS
Apple have won, 9 JD Power and Associates awards for the iPhone, including Smartphone of the Year. Apparently love can be measured. And it keeps
adding up to iPhone. In nine straight studies by J.D. Power and Associates thats every study since the first iPhone was introduced iPhone has been ranked Highest in Customer Satisfaction with Consumer Smartphones. iPhone ranked highest in the study, which reviewed the following categories: performance, physical design, features, and ease of operation.
considered and refined. And its made with a level of precision youd expect from a finely crafted watch, not a smartphone. As a result, iPhone feels substantial in your hand and perfect in your pocket.
Conclusion
Last of all,JOBS charisma, self-confidence and passion for work overshadow all his negative characteristics thus making him one of most successful CEOs of the decade.
REFERENCES AND BIBLIOGRAPHY Bass, B.M., 1985. Leadership and Performance Beyond Expectations . New York, NY: FreePress. Conger, J.A and Kanungo, R.N., 1987. Toward a behavioural theory of charismatic leadership in organizational settings. Academy of Management Review , 12 (4), pp. 637-647. Growthink, 2010. Entrepreneurial Leadership: The Definition of an Entrepreneur. [online] Available athttp://www.growthink.com/businessplan/help-center/entrepreneurial-leadership [Accessed 20 October 2010]. Gupta, A., 2010. Steve Jobs, CEO Apple. [online] Available at :http://www.practicalmanagement.com/Leadership/Steve-Jobs-Apple.html[Accessed 20 October 2010]. Harvey, A., 2001. A Dramaturgical Analysis of Charismatic Leader Discourse. Journal of Organizational Change Management , 14 (3), pp. 253265. Hormby, T., 2008. The Roots of Apples Retail Stores. [online] Available at:http://lowendmac.com/orchard/08th/roots-of-the-apple-store .html[Accessed 10 November 2010]. Kahney, L., 2008. Inside Steve's Brain. London: Atlantic Books. Moisescot, R., 2010. Steve Jobs: Long Bio. [online] Available at:http://www.allaboutstevejobs.com/bio/long/05.html[Accessed 20 October 2010]. Mullins, L.J., 2007. Management and Organizational Behaviour . 8 edition . Harlow: FT Prentice Hall. Northouse, G.N., 2010. Leadership: Theory and Practice . 5th ed. London: SAGEPublications