West LA Chamber Ü

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West Los Angeles
Chamber of
Commerce

Special
points of
inter est:
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V o l u m e 1 , I s s u e 4 J u l y 2 0 0 9
• July 1st First
Wednesday

•
Breakfast

July 9th Seminar

What’s In It For You!
- “Strategies to
Jumpstart Your Did you know that the Cost: Advertising rates vary business in the Member to
Business & West Los Angeles Chamber based on location of your Member discount: post your
Organize Your
of Commerce (serving banner ads. discount on our website and
Life”
communities of Brentwood, Flyer Inserts: Insert reach 1,000 members.
• July 20th Westwood, Mar Vista, Palms your promotional flyer in our Chamber Map: a great
Networking and West Los Angeles) now
Workshiop
printed newsletter opportunity to maximize
offers even more Member Mailed monthly to over 650 your exposure, 30,000
• July 16th After products and service than business addresses. You copies distributed.
Hours Mixer ever before? Here’s just a provide the flyers, we do the Chamber Dining
• July 28th WWN short list of benefits you can mailing. Cost: $ 125.00 per Guide: Are you a
Networking Mixer use to market your business mailing. restaurant or food related
and promote your product
Newsletter ads: Market business? 30,000 copies
without having to spend a
Inside this your business in our printed distributed.
lot of money:
issue: monthly newsletter. Chamber Directory
Weekly Email
and Resource Guide: Lists
Advertising: Reach over
Lead Story 2 chamber members
1000 businesses through
alphabetically by company
our broadcast email. You
name and by business
provide the information/
Meet Your 2 classification. 15,000
copy. A great opportunity
Ambassador directories distributed in the
to get your message out for
community.
less than the cost of a first
President’s 3 Member Referral Club: SCORE: Free
class mailing. Cost $50.00
Message You provide us a referral; counseling provided
per week
once the member joins you through the chamber office
Website Advertising: receive $ 50.00 off your
Around the 4 to anyone who owns
Your ad can be seen 24 membership dues.
Chamber operates or wants to start a
hours a day/7 days a week.
Member to Member business.
Linked to your website.
New 5 Discount: Advertise your (Continued on page 2)

Members

Returning 5
Mark J. Lowen
Members
The Deduction Finder, Inc.
Calendar of 6 ○ Over 10 Years Experience ○
Events
○ Specializing in Tax Deductions ○
Chamber 7 ○ And Stress Reduction ○
Announce- ○ Current and Prior Years Returns ○
○ Computerized and Manual ○
Committee 7
Highlights
○ Bookkeeping and Reconciliations ○
○ Mobile Service ○ Low Rates ○
Back Page 8
3013 So. Beverly Drive Phone: 310.280.0364
Story
Los Angeles, CA 90034 Fax: 310.280.0374
www.taxmark.com taxmarkj@earthlink.net
What’s In It For You! Meet Your
(Continued from page 1) Ambassadors Committee Ambassador
Marketing Committee
Events Committee
Monthly Networking events:
Green Committee
Networking
Breakfast: First
Yearly Events: Sponsorship
Wed of the
opportunities: Sponsorships are
month.
tailored to fit your budget and give
Monthly Mixers: you maximum exposure for your
Third Thursday business.
of the month.
Business Expo
Networking Workshops: Brush up Health Expo
on your marketing and networking Wine Tasting
skills. You will learn what to say more Event
importantly what not to say and how Breakfast
to perfect your elevator speech. Sponsor
Barbara G. Schmalz
Westside Women’s Network: Holiday Party
Mixers held monthly- last Tuesday of Installation Barbara G.
the month. Dinner/Dance Schmalz is the owner of
Solid Health Insurance
The member volunteers that
Services and the "go-to"
serve on the many chamber We have a lot of dreams and a lot person to go to for all your
committees are hard at work making of inspirations. We share your vision insurance needs including
this a better community and of improving economic vitality and health, life, home, auto
workplace. community growth. Together we'll and business insurance.
Committees to join: make West Los Angeles the number
With an MBA and
Regional Government /Community one place to do business in Southern
over 20 years of business
affairs California.
management experience,
Barbara brings her incisive
analytical skill to helping
client’s craft the perfect
GOT TAX insurance package.
Un like a b ig,
PROBLEMS? impersonal corporation,
Barbara's mission is to
Enterprise Consultant offer each client personal
Group can help. attention. Her genuine
desire to help each client
Top tax firm, consisting tailor the optimu m
of Attorneys, CPA’s, insurance coverage sets
Barbara apart from the
Nationwide service. competition as does her
compassion and warmth.
Call Today for a free,
confidential consultation. Barbara enjoys her
in v o lv e m e n t on the

1-800-950-6921 Ambassador committee

very much and is an active
chamber member. She
Or send us an email:
supports local community
mail@enterpriseconsultantsgroup.com
causes in West Los Angeles
where she serves her client
and lives with her family.
To learn more
about Barbara's services
call 310 909 6135, email
info@solidhealthinsurance
or go to http://
www.enterpriseconsultantsgroup.com solidhealthsinsurance.com.
 Board of Directors
President’s Message Ronald Adams
Jack Berlin
THE POWER OF ONE David Bortman
Dear Members and Friends Robert Chun
Elise Cohen
With so many economic and quality of life issues facing our membership and community
many may feel ineffective in controlling events and at a loss for solutions to very real Michael Eveloff
problems. Responsibility for our current condition can be assigned to many, however Steve Hadland
recovery lies with the few. In most cases apathy has been the primary culprit. To quote a
favorite phrase : “We have met the enemy and he is us” Today we call on community Seth Horowitz
leadership to clear and rebuild. Jimmy Israel

We call on individuals as well as the many regional organizations who contribute greatly to Mike Karpel
the well being of “Westsiders” to come together in alliance to discuss issues, problems Tom McCullough
and potential mitigations with regard to City, County, and State fiscal realities and the
Maura O'Flynn
corresponding loss of essential services etc.. The initial phase of the process should
concern identifying priorities and determining the efficacy of an alliance to make a Buzz Park
difference in support of our stakeholders. This could be followed by organization and goal Paul Reznik
setting should there be a positive outcome.
Renato Romano
This appeal goes out to Chambers, Neighborhood Councils, Community Service David Salson
Organizations ( Lions, Rotary, Elks, Moose, American Legion, Masons, Kiwanis, et al) ,
Businesses, and individuals who care about their communities. Please contact me via Carole Schiffer
email or telephone at the WLACC office. David Sciuk
Jean Shigematsu
All the Best,
Marilyn Weinger
Paul Reznik Judith Wilson

Luxe Hotel Sunset Boulevard

11461 Sunset Blvd.

Los Angeles, CA. 90049
Phone ~ 310.476.6571
Toll Free ~ 1.866.LUXE.411

sunset@luxehotels.com ● www.luxehotels.com

Discover Luxury...Discover Luxe

 Around the Chamber
June 2009 Breakfast
Photographer Bill Alexander

Judith Wilson, Travel by J & R. Vice President of Marketing

Chamber contact person for our Buzz Park, TruePresence
China trip in October

Phyllis Miller, The American Legion Post #322. Our

featured non-profit agency at the June Breakfast

VP Local Gov Affairs Ron Adams, California

Credit Union & Breakfast Chairman Gary
Loeb, Chezgal Merchandising Creations Jean Fujita, Bountiful Baskets

Get Ready for the Biggest, Best Ever...

West Los Angeles Chamber of Commerce DO
N’T

Sh o wcase yo
ur 12th Annual Health Fair SHU
TO
BE

ess to On San Vicente Blvd in Brentwood ~ Barrington to Gorham REG UT

Busin IST
0,000 ER
over 1 To be Held in Conjunction with the TO
mers! DA
con su 22nd Annual Brentwood Art Fair Y!

Sunday, September 13, 2009 10am-

10am-6pm

(For Chamber Members Only)

Early
Extended to July 17th Spon
so
for M rship
Save $50 on Exhibit Space axim
Expo um
sure
Your Registration and Payment must be received
C
!
no later than July 17th in order to qualify for this discount all fo
r De
tails

Exhibit Space $350 before July 17th, $400 after July 17th
(An additional charge of $50 is required if electricity is needed)

Call John at (310) 481-0600 to Reserve Your Space

 Welcome New Members

PICTURED (L-R): Bonnie Weintrob, Beverly Hills Times; Karl Brook, KRB Construction; Cathie Gum PsyD,
A Psychological Corporation. Photographer Bill Alexander.

AXA Advisors Kaiser Permanente-WLA Mar Vista Institute of Health

Ms. Jennifer Jank
FINANCIAL SERVICES
A one hundred and fifty year old company
helping people reach their financial goals.
Four Points Sheraton
Ms. Nicole Campbell
HOTEL
Honest. Uncomplicated. Comfort. Centrally
located in the stylishly redesigned Culver City
West LA, within close proximity to Westfield
Mall, Sony Studios & LAX.
IT WORKS
Ms. Chi Bui
HEALTH & FITNESS
Detox wrap to help lose inches. Please visit us
at the Chamber’s Sept 13th Health Fair
Ms. Mehera Christian
HOSPITAL
Southern California’s most up-to-date &
Largest hospital with state-of-the-art facilities
to treat all medical patients.
LA - Sports Kidz
Mr. Akeim Kelly
YOUTH SPORTS
Established in 1998. Our mission is to instill &
enhance life skills through structured fair play.
Law Offices of Howard Hou
Mr. Howard Hou
ATTORNEY-REAL ESTATE
A former assistant general counsel for Bank of
America trust department. Specializing in
Estate Planning, Probate and Trust.
Los Angeles Clippers
Mr. Glenn Griffith
SPORTS
We just got the #1 pick & are an exciting,
enjoyable, entertaining & affordable basketball
team to watch. It is a GREAT night out for the
entire family & friends.
Dr. Wayne Higashi
CHIROPRACTIC
Open for more than 2 decades. Dr. Wayne &
Stephanie Higashi use gentle techniques to
alleviate pain. The Institute also offers
therapeutic massage & acupuncture.
Pre-Paid Legal Services
Mr. Roan Ravaire
LEGAL SERVICES / IDENTITY
THEFT PROTECTION
Provides legal advice on any matter over the
phone for small business & individuals at a
nominal fee. Also Identity Theft Protection.
Westpark Village Apartments
Ms. Mandy Torbati
APARTMENTS
A place to call home. A natural & tranquil environment
just minutes away from freeway access to Westwood
& Century City.

Membership Reinvestments
Thank You for Your Continued Support
Arbonne International Hong & Mashal LLP Rivas & Associates
Chezgal Merchandising Creations Kallman & Co. LLP CPA's SuperSlow LA
Computer Software Training Luxe Hotel Sunset Boulevard The Olympic Collection
Empyrean Funding P & L Imports We Clean America
F & S Fabrics for the Home Paradise Gardens Landscape Design Westside Community Adult School

Visit www.westlachamber.org for complete contact information.

We st LA Cham be r Events— Ju ly 2009
Sun Mon Tue Wed Thu Fri Sat

1 2 3 4
First Wednesday INDEPENDENCE INDEPENDENCE
Breakfast DAY (Observed) DAY
6:45-9:00 am

5 6 7 8 9 10 11
Board of Directors’ Green Committee SEMINAR Government Affairs
”Stratigies to Jumpstart
Meeting Meeting Your Business & Committee Meeting
5:45 pm 5:30-7:30 pm Organize Your Life” 7:45-9:00 am
6:00-8:00 pm

12 13 Ambassadors' 14 15 16 17 18
Committee Meeting Marketing After Hours Mixer
7:30 am Committee Meeting Fish Grill
5:30-7:00 pm 5:30-7:30 pm
Events Committee
6:00 pm

19 20 21 22 23 24 25
Networking Regional Gov LA’s Largest Mixer
Seminar Affairs Committee
6:00-9:00 pm Meeting
7:30-9:00 am

26 27 28 29 30 31
Westside
Womens’ Network
5:30-7:30 pm
 Chamber Announcements
July After-Hours Mixer
Our July Mixer is scheduled to take place at Fish Grill, located
at 12013 Wilshire Blvd., LA 90025 On July 16th. Just east of
Bundy near Saltair. Join us for ors d’ oeuvres at LA’s most
popular choice for Mesquite-grilled fresh fish.

LA’s Largest Mixer

MEMBER FDIC
Join LA area Chambers & Business Organizations at this annual
mixer being held on July 23rd at the Shrine Auditorium Expo
Center located at 700 W. 32nd St., LA 90007 from 5:00-
9:00pm. Mix and mingle with thousands of business people
representing hundreds of industries and companies in and
around Southern California.
Is a Proud
Business Leaders Trip to China
The West Los Angeles Chamber and Citslinc International are
Supporter
sponsoring a 9 day Business Leaders Trip to China beginning
on October 18th. You will experience Beijing, Suzhou,
Hangzhou & Shanghai and all the wonders they have to offer.
Of The W

Day
12th Annual Health Fair Your
Inter
NOW TAKING RESERVATIONS FOR EXHIBIT SPACE AND
SPONSORSHIPS. The West LA Chamber Health Fair is being Day
held in conjunction with the 22nd Annual Brentwood Fall Art A
Festival on Sunday, September 13th on San Vicente Blvd. in S
Brentwood. Showcase your business to over 10,000
consumers. Opportunities are limited so reserve your exhibit Day
space and/or sponsorship today. S
Palac

Day
to register or learn more about these and other Chamber To
events visit www.westlachamber.org and

Day
M
jewe
West LA Chamber of Commerce & Committee Highlights to Sh
Citslinc International presents
Green Committee Day
S
Passport to China Co-Chair: Jason Fallon, jasonf@puregreencorp.com
Co-Chair:
A
zone

Meetings: 1st Tuesday of every month at the Chamber

October 18-
18-26, 2009 Office (next meeting Aug. 4th)
Day
S
af
Experience:
We couldn’t be more enthusiastic about acting as A
Chairperson of the West LA Chamber of Commerce
Beijing (Forbidden City, Great Wall, Tianamen Square) Green Committee. This is an opportunity for all of us
Suzhou (Tiger Hill, Liu Garden, Silk Plant) to learn more about the everyday environmental
Hangzhou (West Lake, Embroidery Institute, Tea Farm) issues we face in California and how little by little we
Shanghai (Bund, Yu Garden, Nanjing Road)
can improve the quality of life for our planet,
Trip Includes: ourselves, and the many generations to come. The
♦ Round-trip International Airfare ♦ Admission to al tours & West LA Chamber has their community’s best
♦ 4 & 5 Star Hotel Stays Attractions
♦ 3 Full Meals per Day ♦ Additional Sightseeing Areas and
interest in mind, and the Green Committee looks
♦ English-speaking Guides Shopping forward to working with the members and local
authorities for a better Los Angeles.
ys Since the Green Committee’s inception in March,
9 Da * 2009 we have provided an on-going e-recycling
9
$1,79 program, plastic water bottle reduction campaign and
recycled toner services. Our current focus is on
community cleanup, water conservation, educational
Reservations are due by July 15th
Contact Judith Wilson jwilson@travelbyjr.com or 310-827-8101 green curriculum, recycling for office and home, and
gov’t affairs. We look forward to working with more
*Important Trip Information like individuals in our great Chamber and invite you all
to participate in our worthy cause.
Friends and family welcome. Reservations on a first come, first served
basis and subject to terms and conditions. Price for non-West LA Cham- If we can make sustainability a habit and not a
ber members $1,999 per person/double occupancy. CTS # 2023512 distant thought, then we’ve all done something great!
 “The Five Rules of Marketing
and Advertising”
By Robert S. Chun
Despite the discouraging
economic outlook, it doesn't mean
you can't prosper in these challenging
times. Your chances of success
depend upon proper promotion of
your product or service.
To help you succeed, let's look at
the five rules of marketing and
advertising.
Rule 1: Generate a return on
investment
For your campaign to be effective,
revenues must exceed expenses. If
you discover this isn't the case,
change your approach.
Rule 2: Know your audience
Marketing and advertising must not
only promote your product or service,
but also solve your potential
customers' problems. Know your
target market.
Rule 3: Be clear about your
message
Many consumers buy products and
West Los Angeles Chamber of Commerce
2990 S. Sepulveda Blvd. Suite 300A
Los Angeles, CA 90064
services based on emotions. Your
product or service may not Phone: 310-481-0600
succeed unless you make the
right emotional connection in your Serving You, Your Business and the Westside Since 1945
marketing message.
Rule 4: Work within a budget
and time frame
Create a monthly budget. Monitor
the cost effectiveness of your
campaign – if it is working,
reinvest more funds; if not,
diversify into other forms.
Rule 5: Track your efforts
It would be ideal to simply place
an ad and watch it generate
millions of sales. Unfortunately,
that is unlikely to happen without
proper tracking. Track your ads ADDRESS of RECIPIENT
by offer type or key words so you
know where your customers are
coming from.
By following these rules, your
business can prosper - even
during difficult times.