Teri aankhon ki namkeen mastiyan Teri hansi ki beparwaah gustakhiyaan Teri zulfon ki leharaati angdaiyaan Nahi bhoolunga main

Jab tak hai jaan, jab tak hai jaan Tera haath se haath chhodna Tera saayon se rukh modna Tera palat ke phir na dekhna Nahin maaf karunga main Jab tak hai jaan, jab tak hai jaan

Marketing is an Organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the Organization and its Stakeholders Film Marketing in Line with the Marketing Management processes in other industries, begins at the new product development stage and Continuous throughout the information of the project ideas, through production and into distribution and exhibition.

The Indian Film Industry stood US$ 1.9 billion in overall industry revenues in 2010. The industry is expected to grow at a CAGR of 9.6 per cent and reach US$ 2.6 billion in 2014. One of the key growth drivers for the sector is the usage of smart marketing trends in promoting these movies. Ram Gopal Verma ..5 lac rupees for anyone who watches my movie Phoonk alone in theatre without getting frightened
I have often head people saying that there are only three things that are popular in India Movies, Cricket and Politics. Yes, Movies in India is a huge market with estimated market size of INR 100 billion. The Indian film industry is expected to grow at 10% CAGR to touch INR 150

billion by 2016. Yet most movies release their movies without exploring on-line marketing channels for marketing their movies. On the other hand Indian on-line subscriber rate is growing at a staggering rate with already 300 million subscribers. The on-line market is posed to grow at This opens up huge potential for online movie marketing for film makers.

Todays FilmMakers have become very smart and they have developed new revenue earning models.Most of the films today recover their cost before release only by selling various Rights of the movie which include a)Theatrical Rights b)Satellite Rights or Broadcasting Rights c)Music Rights The movie Ra-One was also a pioneer in making full use of this strategy and earned 132 crores before its release which is the highest pre-release revenue earned by any Hindi film leaving way behind its close competitor 3 idiots which managed a pre-release revenue figure of 85 crores.The worldwide distribution rights of Ra-One was acquired by Eros Entertainment for 77 crores.The broadcasting rights of the movie were sold to Star India for 35 crores and the Music Rights of the movie were bought by T-Series for 10 crores.SRK has truly taught us how to market a movie and he is the only film personality in India who can give a tough fight to any marketing professor in the world Movie-makers today are aggressively marketing their movies because they know the golden rule of marketing is-Jo Dikhta hai woh Bikta hai.

This concept is further extended to blog sites where opinions are brought in by different pockets of society, where again the opinion of the leaders matter the most. The opinion leaders have the ability to simply make people like the movie (product). In this case, they push the people to go ahead and watch the movie on the big screen (cinema theatres). This in other words can also be called stealth marketing, which in the movie business can work effectively. Imagine a movie like Black, which has a number of popular blog sites, where the

customers have such stealth marketers working for them. When the marketers propagate the movie by saying positive things about the movie, not just things like it is different (which anyway is talked about in the press release of almost every movie), but specific scenes such as how when Rani Mukherjee graduates he/she almost cried in the theatre; how remarkably the little girl in the movie performed, the customers tend to get interested in the movie. Another example, is the movie Guru, with a very good content but without sufficient promotional efforts; it could have seen the fate of films such as Swades or Paheli, but blogs were run in support of the movie and the movie critiques were also equally positive, and thus the movie has become a hit in India and super-hit in the western countries as well. Thus, this field offers enormous scope in terms of research which cannot be restricted to this project alone, which is only a beginning and when conducted with optimized resources can produce findings which will go a long way to understand the all important psyche of the human mind. If men are from Mars and women are from Venus, then as a movie maker one should be able to understand and speak both the Martian and Venusian languages!