Professional Documents
Culture Documents
Methods
Term Report
SHRINKING MARKET OF
HERBAL PHARMACOPOEIA
MEDICINES IN PAKISTAN
Submitted to
Submitted by
1. Preface …
1
2. Problem: Shrinking Market of Herbal Pharmacopoeia
Medicines in Pakistan
… 2
3. Unani Tibb an overview
… 3
4. Status of Unani Tibbi Medicines Practices and Medicines
in Pakistan… 3
5. Causes of market shrinkage
… 5
a. Current Status of Unani Tibb
… 5
i. Rivalry Factor
… 5
ii. Role of Herbal Medicine manufacture
… 5
iii. Role of Quacks
…6
iv. Spurious medicines
… 6
v. Herbal medicines not always safe
… 6
vi. Counterfeit Medicines
… 6
b. Marketing Practices
… 7
i. Selling Tactics
… 7
ii. Competition Avoiding Tactics
… 7
c. Lack of Intuitive Research and development
activities. … 7
i. Backward packaging style
… 7
ii. Lack of Market Development oriented
research … 8
ii
iii. No Technological Improvement
… 8
d. Role of Regulatory Bodies
…8
i. Ineffective enforcement of relevant
legislation …8
ii. Lesser coordination between regulator and
Manufacturers
…8
iii. Lesser role of ministry of health
…9
6. The way forward
…9
a. Manufacturers Responsibilities
… 9
b. Authorities Responsibilities
…10
7. Conclusion …
10
8. Bibliography …
13
9. Acknowledgement
… 14
iii
PREFACE
Mohammed Furqanuddin
MEN-2200462
Qazi Noman Imtiaz
MEN-2200471
2
various forms i.e. majons, khamiras, jawarish, oils, arqiat,
syrups etc) situation is alarming. As per our survey, the sale
trend of 10 major dawakhanas (herbal medicine
manufactures) are on decline side year-by-year.
3
The herbal or ‘Unani’ or Greco–arab system of medicine is a
growing industry worldwide. Global sales of herbal products
now exceed a staggering US$40 billion a year. Pakistan has a
very rich tradition in the use of medicinal plants for the
treatment of various ailments, based predominantly on the
Unani system of medicine, which dates back to the Indus
valley civilization.
4
Mediterranean region where formal Unani teaching institutions
are recognized. There has been significant movement at the
policy level in terms of CAM regulation. There are 45000
traditional healers, of who about three-quarters are practicing
in rural areas. The presence of these practitioners in rural
areas may be regarded as a source of health care delivery for
the rural majority of Pakistan. Approximately 52600 registered
Unani Medicnial practitioners are practicing in both the public
and private sector in urban and rural areas. About 360 tibb
dispensaries and clinics provide free medication to the public
under the control of the health departments of provincial
governments.
The health care system in Pakistan has two main divisions: the
public domain and the private domain. The public sector,
which is regulated and recognized but mainly composed of an
allopathic system of health care, is severely under-utilized due
to certain weaknesses including insufficient focus on
prevention and promotion of health, excessive centralization
of management, political interference, lack of openness, weak
human resource development, lack of integration and lack of
a public health policy. In the private sector, there are very few
accredited outlets and hospitals, but many unregulated
hospitals, medical general practitioners, homeopaths,
hakeems, traditional/spiritual healers, Unani (Greco–arab)
healers, herbalists, bonesetters and quacks.
5
control mechanism for these drugs will be based on
competition wherein a substantial price reduction
will be required upon expiry of patents on new
molecular entity.
2. Medicines that do not require a prescription— (it is
important to know that being it does not mean a
medicine is safe or its price uncontrolled)
3. Medicines which are best taken out of drugs
category registration such as food supplements,
vitamins and other such products. Unnecessarily
classifying non-drugs as drugs allows drug
companies to promote them through professional
means.
6
ii) Role of herbal medicine
manufacturers: The part of herbal
medicine manufacture in revitalization of
unani tibb is very limited. From past
several years major herbal medicines
manufacturers are not doing enough to
improve the status of “Unani Tibb”, and
“Unani Tibb Practitioners” in order to
develop them as a strategic business
partner, as various Multinational and
National Pharmaceuticals firms doing with
allopathic physicians, they supports closely
associated profession to support their
business.
7
medicines) perception about Unani Tibb
amongst the mind of consumers.
a. Marketing Practices
8
the selling tactics they are using, every
thing for intermediaries and nothing for
end users (Customers). Herbal medicines
manufactures are utilizing their resources
and to some extend succeeded to convert
some of their very herbal medicines into
more like FMCGs (Fast moving consumer
goods), the best examples of these star
products are ROOH AFZA, CINKARA,
GAISTOFIL, CARMNIA, and JOHAR
JOSHANDA, i.e. Medicines that can be taken
with out prescription for primary health
care needs.
9
process. Lack of market development
oriented research is shows from the SKU’s
(Stock Keeping Units) outlook and style
that remains more or less as it was 20-30
years back.
10
distribution and sale of drugs. The mission
of the regulatory bodies, should be “To
protect and promote public health by
ensuring equitable access to safe,
efficacious, quality and affordable
medicines and other selected health
products and their rational use through
implementation of available regulation and
effective enforcement of relevant
legislation.”
11
and Quacks to escape from the grip of law
under the thirst of money.
a. Manufactures responsibilities
b. Authorities
Responsibilities
12
makers, and researchers has to be
harnessed to work for a common goal.
Conclusion
13
potentials to compete generally in local market and
particularly in international market in the wake of WTO regime
to bring more foreign exchange.
14
BIBLIOGRAPHY (SECONDARY DATA)
15
ACKNOWLEDGMENT (PRIMARY SOURCES)
3
The assignments perform by the group members:
4
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4