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• contests
• point of purchase displays
• rebates
• free travel, such as free flights
Sales promotions can be directed at either the customer, sales staff, or distribution
channel members (such as retailers). Sales promotions targeted at the consumer are called
consumer sales promotions. Sales promotions targeted at retailers and wholesale are
called trade sales promotions. Some sale promotions, particularly ones with unusual
methods, are considered gimmick by many.
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• 6 References
Trade discounts (also called functional discounts): These are payments to distribution
channel members for performing some function .
Most European countries also have controls on the scheduling and permissible types of
sales promotions, as they are regarded in those countries as bordering upon unfair
business practices. Germany is notorious for having the most strict regulations. Famous
examples include the car wash that was barred from giving free car washes to regular
customers and a baker who could not give a free cloth bag to customers who bought more
than 10 rolls.[2]