ADMISSION PROCEDURE : Admission Fee Timing :- 11.00a.m. to 1.00p.m. & 1.30 p.m to 2.30 p.m.

The Selected Candidates should submit the following necessary documents while paying the fees. General Category :Original Documents H.S.C. Marksheet H.S.C. Leaving Certificate Photographs Three Copies OBC/SC/ST/VJ/DT/NT/SBC Category :Original Documents H.S.C. Marksheet H.S.C. Leaving Certificate Caste Certificate Income Certificate Form No 16-A or Tahsilder Caste Validity Certificate Non Creamy Layer Certificate Dist Change Certificate Gap Certificate Photographs Three Copies Ration-Card Three Attested Copies. B) Dates Admission : Sale of Form Collection of filled in Admission Form First Merit List (Payment of Fees) Second Merit List (Payment of Fees) Third Merit List (Payment of Fees) ::4th June, 2009 to 12th June, 2009. 5th June,2009 to 15th June,2009. Photocopies Attested Three Attested Copies. Three Attested Copies. Three Attested Copies. Three Attested Copies. Three Attested Copies. Three Attested Copies. Three Attested Copies. Three Attested Copies. Photocopies Attested Three Attested Copies. Three Attested Copies.

:- 17th June, 2009 17th June, 2009 to 19th June,2009.(till 1.30 p.m) :- 19th June,2009 (Evening) 22nd June,2009 & 23rd June,2009 :- 23rd June,2009 (Evening) 24th June,2009 & 25th June,2009

 Final Merit List (Payment of Fees)

:- 26th June,2009 (Evening) 27th June,2009

Start of the Course 1st July, 2009.

Eligibility : A candidate for being eligibility for admission to the Degree Course in Management Studies shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent and secured not less than 50% Marks in aggregate at first attempt. Every candidate admitted to the Degree Course in the Consistent / affiliated college / recognised institution conducting the course, shall have to register himself/herself with the University.

COVERAGE OF SUBJECT FOR THE THREE YEARS INTEGRATED COURSE FOR BACHELOR DEGREE IN MANAGEMENT STUDIES Year 1
Sub Code 1.1 1.2 1.3 1.4 1.5 1.6 SEMESTER I Subject Foundations of Human Skills Introduction to Financial Accounts Business Law Business Statistics Business Communication Introduction to Computers SEMESTER III Subject Management Accounting Managerial Economics II Marketing Management Business Aspects in Banking & Insurance Production Management and Materials Management Strategic Management SEMESTER V Subject Human Resource Management (UA) Service Sector Management (UA) Financial Management (UA) Elements of Logistics Management (UA) Management of Cooperatives (UA) Rural Marketing (UA) Project Work I Sub Code 2.1 2.2 2.3 2.4 2.5 2.6 SEMESTER II Subject Business Environment Industrial Law Computer Applications in Business Managerial Economics I Business Mathematics Introduction to Cost Accounting SEMESTER IV Subject Productivity and Quality Management Direct and Indirect Taxes Export Import Procedures & Documentation Cooperatives and Rural Markets Research Methods in Business Public Relations Management SEMESTER VI Subject Entrepreneurship (UA) Quantitative Method of Business I (UA) Marketing Research (UA) Indian Management Thoughts & Practices (UA) Elective 1: Econometrics / International Finance (UA) Elective 2: Special Studies in Finance/ Special Studies in Marketing (UA) Project Work II

Year 2
Sub Code 3.1 3.2 3.3 3.4 3.5 3.6 Sub Code 4.1 4.2 4.3 4.4 4.5 4.6

Year 3
Sub Code 5.1 5.2 5.3 5.4 5.5 5.6 5.7 Sub Code 6.1 6.2 6.3 6.4 6.5 6.6 6.7

UA: University Assessment

SEM I 1:1 Foundation of Human Skills Unit Number I) Topics Understanding Human Nature Basics of Human Nature i. Influence of Environment and Heredity ii. Concept of Attitude Concept of Intelligence Intelligent Quotient Intelligence as Basis of Abilities Effective Thinking Thinking Skills Thinking Styles Concept of Six Thinking Hats Individual Interaction and skills: Basic Interaction Skills- personal and interpersonal intrapersonal skills. Concept , definition, meaning of skill-types of skills; conceptual, supervisory, technical, managerial and decision making skills. Group Influence on Interaction Skills Number of lectures 12

II )

12

III )

13

IV )

13

Reference Books Sr No Title 1 Industrial Psychology 2 3 4 5 6 Organizational Behaviour Organizational Behaviour Introduction to Organizational Behaviour Human Values for Managers Organization: Theory and Behaviour

Author Publisher Gosh P.& K & Ghorpade M.B. Himalaya, Mumbai,1999 Newstrom J.Keith D Tata McGraw Hill, New Delhi P G Aquinas Excel Books, Delhi Petlinger R Chakraborty S Mathew M.J. McMillan, London, 1999 Wheeler New Delhi 1966 RBSA, Jaipur, 1993

1:2 Introduction to Financial Accounts Unit Topics Number I) Number of Lectures

II )

III )

IV)

A. Meaning and Scope of Accounting: Need, development and definition; Book20 keeping and accounting; Persons interested in accounting; Disclosures; Branches of accounting; Objectives of accounting B. Accounting Transactions :Accounting cycle , journal, journal proper, Opening and closing entries, Relationship between journal & ledger; Rules regarding posting; Trial balance; Subsidiary books; Bank reconciliation statement C. Accounting Standards AS 1 : Disclosure of accounting policies: Meaning of accounting policies Purpose Different policies - Areas of policies - Disclosure of policies - Disclosure of change in policies -Simple illustrations AS 6 : Depreciation accounting: Meaning Definitions Importance Factors - Useful life of a depreciable asset - Estimating useful life Additions - Residual value Methods - Disclosure of surplus - Change in method - Simple illustrations AS 9 : Revenue recognition: Meaning and scope - Transactions excluded - Sale of goods - Rendering of services - Effect of uncertainties Disclosure - Simple illustrations AS 10 : Accounting for fixed assets : Meaning Definitions Importance - Cost of fixed assets - Self constructed fixed assets - Non-monetary consideration Improvements, repairs, additions and extensions Revaluation - Sale or retirement Valuation of fixed assets in special cases - Special types of fixed assets Disclosure A. 15 1) Expenditure: Classification of Expenditure - Capital, Revenue and Deferred Revenue Expenditure : Distinction between capital expenditure and revenue expenses; Unusual expenses; Effect of error ;Criteria tests 2) Receipts : Capital receipt, Revenue receipt , Distinction between capital receipts and revenue receipts 3)Profit or Loss : Revenue profit or loss ,Capital profit or loss B. Depreciation Accounting : Practical problem based on accounting treatment by provision for depreciation using SLM and RBM methods Trial Balance and Final Accounts of a Sole Proprietor, Introduction to trial balance 10 and final accounts of a sole proprietor. Rectification of errors. Preparation and Presentation of Final Accounts in Horizontal Form: Manufacturing Account; Trading Account: Profit and Loss Account: Balance Sheet Accounting in Computerized Environment 15 i. An overview of computerised environment. ii. Features of computerised accounting system. iii. Concept of grouping of accounts. iv. Codification of accounts. v. Maintaining the hierarchy and ledgers. vi. Accounting packages and consideration of them in selection.

Reference Books Sr No Title

Author lisher

Pub

1 2 3 4 5 6 7 8 9 10 11 12 13

An Introduction to financial Accounting Financial Accounting A Managerial emphasis Financial Accounting Accounting Theory an Introduction Elements of Accounts Business Accounting Advanced Accountancy

Andrew Thomas Ashok Banerjee Weugamt. L.S.S. Porwal

McGraw Hill Excel Books Keiso, Kimmel Tata McGraw Hill

T S Grewal S.Chand & Co., Frank Woods Pitman Publication R. L. Gupta & M. Radhaswamy S. Chand & Co. (P) Ltd., New Delhi. Accounting Standards --Institute of Chartered Accountants of India, New Delhi Financial Accounting for Dr. Dinesh D. Harsolekar Multi-Tech. Publishing Co. Ltd., Management Texts & Cases Mumbai Indian Accounting Standards Ashish Bhattacharya Tata Mc. Graw Hill & Co. Ltd., and US Gaap Mumbai Financial Accounting Warren Thomson Learning Company Accounting Standards Financial Accounting Shrinivasan Anand J. R. Monga, Girish Ahuja Taxman Mayur Paper Back

1:3 Business Law Objectives: The subject should be taught keeping in mind that the BMS students will be joining the industry, therefore the emphasis should be on uses on application of Business Law to various Organisations. Unit Topics Number Number of lectures I) A) Law of Contract ( The Indian Contract Act, 1872) : Section 1-30 Essential Elements of Contract - Agreement and Contract - Capacity to contract 20 Free Consent consideration - Lawful objects/consideration B) Sales of Goods Act, 1930 Scope of the Act - Sale and Agreement to sell - Essentials of a valid sale Contract Conditions and Warranties - Rights of an unpaid seller - Rules of Delivery - Auction sales CIF & FOB contract C) Indian Partnership ( The Indian Partnership Act, 1932) What is Partnership? - Partnership Formation - Types of Partnerships - Dissolution of Partnership - Rights , Duties and liabilities of partners II ) Negotiable Instrument Act, 1881 10 Introduction of Negotiable Instruments - Characteristics of Negotiable Instruments Different types of Negotiable Instruments - Parties to Negotiable Instruments Negotiation, Endorsement and Presentment - Criminal Liability on Dud cheques III ) Companies Act, 1956 (Section 1-100) 20 What is company? - Incorporation of Company- Memorandum of Association & Articles of association Prospectus - Meetings - Board of Directors IV ) (A) Consumer Protection Act, 1986 10 Objects of consumer Protection - Introduction of consumer - Who is consumer?- Meaning of the words Goods and Services - Meaning of the words Defects and Deficiencies of Goods and services - Consumer disputes and complaints - Unfair Trade Practice - Consumer Protection Councils - Consumer Disputes - Redressal Agencies Reference Books Sr No Title Author Publisher 1 Bare Act relating to the various ___ -----laws 2 Business Law K.R.Bulchandani Himalaya Publishing House 3 Elements of Mercantile Law Kapur N.D. Sultan Chand 4 Business Law S S Gulshan Excel Books, Delhi 5 Business Law P.K. Goel Biztantra 6 A Manual of Mercantile Law M.C.Shukla Chand & Co. 7 Students Guide to Corporate Law Datey V Taxman, New Delhi 8 Company Laws Dr. Avtar Singh Eastern Book Company

1:4 Business statistics Unit Topics Number I) Number of Lectures

Descriptive Statistics For Univariate Data 15 Introduction to Statistics: Types of data. Data collection methods Census and Sample Survey: Presentation of data: Tabular (Frequency distribution) and Graphical (Frequency Curve, Ogives, Histogram) Measures of Central Tendency: Arithmetic mean, median, mode, geometric mean-their properties and applications. Measures of Dispersion: Absolute measures Range, Quartile deviation, Standard deviation, Variance and Relative measures coefficient of range, coefficient of quartile deviation, coefficient of variation. II ) Forecasting Techniques 15 Correlation and Regression: Karl Pearsons coefficient of correlation (Properties and calculation); Spearmans Rank Correlation coefficient. Linear regression equation Statement and use. Time Series: Components. Additive and multiplicative models, Estimation of linear trend by (i) least squares method (ii) moving average method. Determination of seasonal trend using simple average method. Index Numbers: Meaning and uses, Simple and composite index number. Aggregative and average of price relatives simple and weighted index numbers. Construction of index number-fixed and chain base. Laspayres Paasches Kellys and Fishers index numbers. Construction of (i) consumer price index (ii) Cost of living index numbers. Deflating, Splicing, Shifting of Base Year. Conversion from fixed Base to Chain Base index numbers and vice-a-versa.. III ) Probability and Probability Distribution: 15 Probability: Sample space as a concept, different types of events. Definition of probability. Addition and Multiplication Laws of probability (Statements and use only) conditional probability, Bayes Theorem ( concept only) Random Variable, Expectation and Variance. Probability distributions-Binomial and Normal. IV ) Testing of Hypotheses: 15 Sampling distribution : Sample mean and sample proportion. Determination of sample size. Central Limit Theorem (Statement only) Hypothesis: Simple and composite, null and alternative. Two types of errors, level of significance( concepts only) Large sample test Tests based on Normal distribution (Tests for mean and difference in two means, proportion and difference in two proportions). Interval estimation. t-test (concept only) Reference Books Sr No Title Author Publisher 1 Statistics for Management Richard Levin and Prentice Hall of India, David S. Rubin New Delhi 2 Statistics for Business & Economics David R Anderson, Thompson Publication Dennis J Sweney (Scuta Eastern) 3 Fundamentals of Statistics S.C. Gupta Himalaya Publishing House. 4 Business Statistics Bhardwaj Excel Books, Delhi

5 6 7 8 9 10 11 12 13 14

Introduction to Probability theory and its Application Data Analysis for Managers Statistics For Management Theory and Problems of Statistics Elementary Statistics

Feller W. Roberts H

Wiley Scientific Press

Sharma Himalaya Publishing House. M.R. Spiegel, McGraw Hill Publishing Co. S.P. Gupta and Archana Sultan Chand and Sons, New Gupta Delhi Business Statistics J. S. Chandan Vikas Publishing House Mathematics for Business and Social Mizrahi and Sullivan John Wiley and Sons Sciences Mathematics for Business Studies J.K. Thukral Mayur Publications Business Mathematics S.K. Singh & J. K. Singh Brijwasi Book distributors and publishers. Theory & Problems of Business Statistics Schaums Outline Series McGraw Hill Book Company

1:5 Business Communication Unit Number I) II ) Topics Fundamentals of Communication -Definition, Meaning -Types , process and importance Effective Communication Concept & Practice of Effective Communication Barriers to Effective Communication Methods to Improve Communication Skills Written Communication Skills Report Writing Letter Writing Preparation of Promotional Material *with special reference to banks, Insurance companies and Joint stock companies Oral Communication Skills Understanding Audience Use of Language Use of Tone Understanding Body Language Author Rai Urmila Kaul Lesikar Das Pramila Ahuja & G Ahuja Scot Penrose Whitehead G & H Number of Lectures 10 15

III )

15

IV )

15

Reference Books Sr No Title 1 Effective Communication 2 Business Communication 3 Basic Business Communication 4 Business Communication & Personality Development 5 How to Listen Better? 6 Contemporary Business Communication 7 Business Communication for Managers: An Advanced Approach 8 Business Correspondence

Publisher Himalaya, Mumbai Prentice Hall India TMH Excel Books, Delhi Sterling Publication Biztantra Thomson learning A.H.Wheeler,Allahabad

1:6 Principles of Management - 1 Unit Number I) Topics Number of Lectures

Management- concept,nature,process and Significance .An overview of 15 functional areas of management, managerial roles ( Mintzberg) Evolution of Management Theory Work of Fredrick .W. Taylor, Fayols contribution , Behavioural Science approach, Contingency approach. II ) 15 Management Functions Planning , Organising Staffing , Directing and controlling. Planning : meaning-importance-elements- process - limitations Decision Making- concept, importance and steps in decision making Preparation of Business Plan III ) Organising - Concept,nature and significance; Authority and 15 responsibility relationships, centralization and decentralization, departmentation., organization structure- forms. Staffing - importance, sources of recruitment,selection process. IV ) 15 Directing meaning and steps I direction : motivation concept; theories Maslow , Herzberg , Mc Gregor. Leadership- concept, styles and traits Control :concept, process: Effective control system; control techniques. Coordination- concept , Definition and importance. Reference Books Sr No Title Author Publisher 1 Essentials of Management Koontz H & W McGraw Hill, New York 2 Principles of Management Ramaswamy Himalaya, Mumbai 3 Management Concept and Hannagain T McMillan, Delhi Practice 4 Basic Managerial Skills for All McGrath, E.H. Prentice Hall of India 5 Management-Text & Cases VSP Rao Excel Books, Delhi 6 Essentials of Management Massie Joseph Prentice Hall of India 7 8 9 10 11 12 Management: Principles & Guidelines Thomas N. Duening & John Ivancevich Management Concepts and OB P.S.Rao & N.V.Shah Management Concepts and Strategies J S Chandran Principles Of Management Principles of Management : Theory and Practice Principles Of Management Tripathi P.C. Sarangi S K Terry G R Biztantra Ajab Pustakalaya Vikas Publishing House Tata McGraw Hill V M P Publishers & Distributors AITBS

1:7 Introduction to Computers Unit Topics Number I) Fundamentals of Computers : Data, Information and EDP. Need and concept of data, Information. Electronic Data Processing and Electronic Machines. Number system and Codes : Binary, Octal, Decimal, BCD, ASCII concepts only (no conversion) Computer Processing System : Definition of Computer : Hardware and Software Concepts, Generation of Computers, Types of Computers , Elements of Digital Computers, CPU and Its function, Various computer Systems. Input Output Devices : Basic Concept of I/o devices, Various Input Devices : Keyboard, mouse, MICR, OCR, Microphones Various Output Devices :VDU, Printers, plotters, Spooling. Storage Devices : Primary and Secondary Memory, Types of memories, Memory Devices and their comparison, Auxiliary storage devices : Magnetic Tapes, Disks (magnetic as well as optical). Software : Concepts of System Software and Application Software. System Software, OS, Utilities, types of Operating Software : DOS, Windows Concept, differences, advantages. Application software: General Purpose Packaged Software and tailor made software. II )

Number of lectures 15

III )

Computer Based Applications : Word processing : Meaning and role of 15 Word processing in creating of documents, editing, formatting and printing documents, use of tools such as spell check, thesaurus etc. in word Processor (MS WORD) Electronic Spread Sheet : Structure of Spread Sheet and Its application to accounting, finance and marketing functions to business. Creating a dynamic / sensitive worksheet, Concept of absolute ad relative cell reference ; Using Built In Functions. Using Graphics and formatting of worksheet. (Concepts and elementary knowledge only) Computer based information System (40) 15 Accounting Information System (AIS): Meaning, characteristics, diagrams to depict AIS and its major subsystems. Management Information System: Meaning, concepts, input and output of MIS with illustration. Network : Need of communication, Data transmission,Bandwidth,communicationChannel, multiplexing, basic Network Concept, O.S.I. models, Types of Topologies, LAN, WAN, Client Server Concept. Internet : Concept and History, Development in India, IP Addresses, internet Protocol, Applications Internet in Business, education, governance etc. Information Audit : Basic Idea of Information audit, Difference with the traditional concepts of audit. 15

IV )

Suggested Readings : Goyal : M I S , Macmilan India, New Delhi Yeats : System Analysis & Designs : Macmilan India Kanter : Managing with Information, P H New Delhi Rajaraman,V., Introduction to Information Technology, 2003 PHI. Hunt, R., J. Shelley, Computers and Commonsense, Prentice Hall of India, 2002. Leon A. and Leon M., Fundamentals of Information Technology, Leon, Vikas 2002 Software manuals. Sinha, Pradeep K. and Preeti Sinha, Foundation of Computing, BPB Publication, 2003. Basandra, Suresh K., Management Information System, Wheeler Publication, New Delhi. Kumar, Muneesh, Business Information System, Vikas Publishing House, 1998. Bharihoke, Deepak, Fundaments of Information Technology, Excel Book, 2000. Saxena, Sanjay, A First Course in Computers, Vikas Publishing House, 1998. Fizgerald & Dennis Wiley, Business Data Communication and Networking. Rajaraman , V., Analysis and design of information Systems, 2003 PHI. Sadagopan, S., Management Information Systems, 2003 PHI. Laudon, Kenneth C. and Jane P. Laudon, Management Information Systems, 2003

SEM II 2:1 Business Environment

Unit Number I) II )

Topics Constituents of Business Environment: Political ideology - Economic Policy Legal System - Level of Technology Competition - Social & Cultural Factors Evolution of Business Environment in India :Pre British Period - British Period - From Independence to Indira Gandhi Era - Rajiv Gandhi & Chandra Shekhar Period ; Post 1990- Liberalisation & Globalisation of Indian Economy International Business Environment & India Change in Political Systems - International Treaties & Impact on Indian Economy - Challenges for Indian Economy Indian Response to the Evolving Business Environment Government Policies since the year 2000 - Global Capital Flows, Banking & Capital Markets - Investment Opportunities for Indian Industry Response of Indian Industrialists Author Cherunilam F Aswathappa Raj Aggarwal Mathew M Ramaswamy V

Number of Lectures 12 13

III ) IV )

12 13

Reference Books Sr No Title 1 Business Environment 2 Essentials in Business Environment 3 Business Environment 4 Business Environment 5 Strategic Planning for Corporate

Publisher Himalaya Mumbai Himalaya Mumbai Excel Books, Delhi RBSA, Jaipur McMillan, New Delhi

2:2 Industrial Law Objectives : The subject should be taught keeping in mind that the BMS students will be joining the industry, therefore the emphasis should be on the practical aspect and uses of Industrial Law by the Organisation Unit Number I) Topics Laws related to Industrial Relation and Industrial Disputes i) Industrial Disputes Act, 1947 (Definitions , authorities award and settlement, strikes, lockouts, layoffs, retrenchment and closure) ii) The Trade Unions Act, 1926 Laws related to Health, Safety and Welfare The factories Act, 1948 ( Provisions related to approval, licensing, registration, inspecting staff, health safety and welfare) Social Legislations i) Employees State insurance Act, 1948 (Committees councils and various benefits) ii) Employees Provident fund and iii)Miscellaneous Provision Act, 1948 (schemes, administration and determination of dues) Laws related to Compensation Management i) The Payment of Wages Act, 1948 (Objectives , Definitions, authorized deductions) ii) The Minimum wages Act, 1948 iii) The Payment of Gratuity Act, 1972 Author Dr.Sanjeev Kumar S K Dasgupta ---Mr.N.D.Kapoor Dr.Sanjeev Kumar Bell D Chopra D.S Mr.P.L.Mallick Number of Lectures 20

II )

10

III )

10

IV )

20

Reference Books Sr No Title 1 Industrial and Labour Laws 2 Commercial and Industrial Law 3 4 5 6 7 8 Bare - Acts Industrial Law Industrial and Labour Laws Industrial Participation Employees Provident Fund Industrial Law

Publisher Bharat Law H P Ltd Sterling Publishers Pvt Ltd Govt. Publications Sultan Chand Bharat Law House (P) Ltd. Pitman London Labor Law Agency Mr.P.L.Mallick

2:3 Computer Applications in Business Unit Number I) Topics Tally 1] Starting Tally 2] Opening a company 3] Company features configure alter co. account & Inventory features 4] List of Accounts Groups a) Single Group b) Multiple Group Ledgers a) Single Ledger b) Multiple Ledger 5] Units of measure 6] Voucher Entry a) Purchase Entry b) Sales Entry c) Receipt Entry d) Payment Entry 7] Financial Statements a) Profit & Loss b) Balance Sheet Word Processing and spreadsheets A : Word Processing 1] Introduction to word processing 2] Graphics and Diagrams 3] Working with Tables 4] Mail Merge 5] Speech Recognition 6] Working ActiveX Controls 7] Security B : Spreadsheet 1] Using Advanced Functions 2] Introduction to charts 3] Creating Charts using chart wizard 4] Editing & formatting charts 5] Excel Built in formatting features 6] Macros 7] Importing & exporting files ( Database Interactions ) Power Point and Access A: Power Point 1] Creating a Presentation slide 2] Using Different views of a slide 3] Editing & formatting text in a slide 4] Working with slide master 5] Drawing Line & Arcs 6] Rotating Objects 7] Adding speaker notes Number of Lectures 15

II )

15

III )

15

8] 9]

Portioning Text & Graphics Working with timer and Animation

B: Access 1] Why are Access? 2] The Access window 3] Creating a Database & Database window 4] Closing & Saving Database 5] Working with Tables, Queries, Fields, Forms, Reports. IV ) 15 HTML, Web Page Designing, Dynamic Designing and Forms ,CSS. E-Commerce : Definition and Scope , trade cycle, electronic market,EDI,B2B,B2C Reference books 1] Intro to Comp & MS-Office Sanjay Saxena 2] SQL a) Understanding SQL Ciruber Martin b) Teach yourself MS SQL Server 7.0 Waye Mire Richard c) MS SQL Server 2000 Mamm Anthony d) Teach yourself SQL in 21 days Gennick Jonathan e) SQL the complete reference Groff James E-Commerce a) E Commerce how to create profitable business for internet & beyond C Seybold Potricia b) E Commerce & Indian Perspective Joseph P. T. c) E-Commerce Strategy Technologies & Applications Whiteley David Web Designing 1) Web Designing the complete reference Powell Thomas 2) Textbook of Internet & Web Page Designing Srivastav Rajkumar 3) Advance Programme in Web Design Jain V. K.

2:4 Managerial Economics I Unit Number I) Topics Number of Lectures

II )

III )

IV )

Introduction 15 Meaning and Scope of managerial economics- relationship to economic theory- relationship with decision theory- role of managerial economicsobjectives and constraints of the firm- introduction to risk, asymmetric information and game theory Demand Analysis 15 Meaning of demand-Market demand function -Demand curve, factors affecting demand-Variation and increase/decrease in demand-Elasticity of demand- Graphical representation of price elasticity of demand Priceincome and cross elasticity of demandEstimation of demand-Numerical problems for measurement of elasticity Production and Costs 15 Meaning of production- Types of production function Importance of production function in managerial decision-making Application of production function in productive sectors (service and manufacturing) Economies of scale and scope. Importance of cost in managerial decision-making Economic concepts of cost Functional form of short run and long run cost Estimation and alternative methods of estimation of cost - LAC as a decision making tool Impact of learning curve. Market Structures 15 Meaning of market structure, need for analyzing market structure, types of markets A. Perfect competition & Monopoly Features-Representative firm, and industry-Equilibrium in short and long run-Price and output determination using diagramsNormal profits, losses and supernormal profits in short runLong run and normal profit-Merits and limitations of perfect markets B. Oligopoly and Monopolistic Competition Oligopoly-definition and characteristics-Collusion and cartelNon-price competition-Price stickiness and kinked demand Monopolistic competition-definition and characteristics-Equilibrium-Price and output determination Author Dean Joel Almanand Hague, D., Gopalakrishna Cauvery, R. et al; Publisher Eastern Edition Excel Books, New Delhi Longman, London Himalaya Mumbai S. Chand, New Delhi

Reference Books Title 1 Managerial Economics 2 Managerial Economics 3 4 5 Managerial Economics A study of Managerial Economics Managerial Economics

6 7 8 9 10 11

Managerial Economics Managerial Economics: Analysis, Problems, Cases The Economy Today Principles of Economics

Paul G Keat, K Y Young Lila J. Truett and Dale B. Truett Bradley R Schiller Robert H Frank and Ben S Bernanke (2007) Ahuja HL (2007): William Boyce

Prentice Hall Publication John Wiley & Sons McGraw-Hill Tata McGraw-Hill, New Delhi. S. Chand & Co, Delhi Biztantra

Managerial Economics The New Managerial Economics (Suggested Readings: Samuelson pp 46-61, Mark Hirschey pp 179-206)

2.5 Business Mathematics (All the concept in the syllabus should be illustrated with examples from Management, Commerce and Economics. Total number of lectures assigned for each unit is 15). Unit Number I) Topics Elementary Financial Mathematics A.P., G.P. and sums of their first n terms. Problems with business applications. Simple interest, compound interest, interest compounded more than once a year nominal, effective and continuous rates of interest. Immediate (ordinary) Annuity, its present value and future value. Equated Monthly Installments (EMI) using reducing interest system, amortization of loans. Sinking fund. Depreciation of assets. Functions : Step, Exponential and Logarithmic Business and Economic Functions Break even analysis. (Problems to be solved with calculator. Use of logarithm tables to be avoided.) Matrices and Determinants Matrices, Matrix Operations (addition of two matrices, scalar multiple of a matrix, matrix multiplication, transpose of a matrix) Determinant of a matrix of order 2 and 3, elementary properties of determinant, solving system of linear equations (up to 3 variables) using Cramers rule and application to business problems. Elementary row and column operations on matrices, Inverse of a matrix (up to order 3). Application of matrices to Leontiefs open input-output model. Functions of one variable and Derivatives Concept of real valued functions constant function, linear function, xn, ex, ax, log x. Functions in Economics such as demand, supply, total revenue, average revenue, total cost, average cost and profit function. Equilibrium point and breakeven point. Derivatives as a measure of rate. Derivatives of functions constant function, xn, ex, ax, log x. Rules of derivatives scalar multiplication, sum, difference, product and quotient. Second order derivatives. Applications of derivatives marginal cost, marginal revenue, elasticity of demand, maxima and minima for functions in Economics and Business. Functions of two variables and Integration Number of lectures 15

II )

15

III )

15

IV )

15

Functions of two variables with examples from Economics and Commerce Such as Cobb-Douglas and other production functions, demand functions involving two commodities. First and second order partial derivatives, marginal functions and their simple applications in Economics. Maxima and minima of functions of two variables using second order partial derivative criterion. Constrained maxima and minima (one constraint only) using Lagranges multiplier. Simple applications in Economics and Commerce: Marginal physical productivity of labour and capital, demand analysis of complementary and competitive commodities, partial elasticity, optimization of functions of two variables in Economics and Business. Integration as the reverse process of derivatives, standard formulae - integration of constant function, xn, ex, ax, log x. Rules for integrals sum, difference and scalar multiplication. Simple problems (Integration techniques such as integration by substitution, parts, partial fractions etc. to be avoided). Applications such as finding total cost from marginal cost, total revenue from marginal revenue. Definite integration, simple problems (No properties), applications such as producers surplus, consumers surplus, present value and future value of a continuously compounded annuity.

Reference Books 1. Mathematics for Economics and Finance Martin Anthony, Norman Biggs, Cambridge low-price editions, 2000. Chapters 1, 2: 2.1-2.2, 4, 6: 6.1 6.3, 7: 7.1-7.4, 8 10, 15 22, 25. 2. Business Mathematics D.C. Sancheti, V.K. Kapoor, Sultan Chand & Sons Publications, 2006. Chapters 1, 2: 2.1-2.4, 2.5: 2.5.1, 2.5.3, 2.6: 2.6.1, 2.6.3, 4, 7: 7.1, 7.4, 7.4.1, 7.5, 7.6, 7.8, 8: 8.1- 8.4, 8.6, 8.8, 9, 10: 10.1 10.4, 10.6. 3. Mathematics for Business and Economics J.D. Gupta, P.K. Gupta, Man Mohan, Tata McGraw-Hill Publishing Company Ltd., 1987. Chapters 5, 6, 7: 7.4, 7.5, 7.9, 9: 9.2.1 9.2.5, 9.4, 9.9, 10, 11, 12: 12.1 12.3, 12.7, 13, 15. 4. Mathematical Basis of Life Assurance IC 81, published by Insurance Institute of India, 2006. Chapter 1: 1.1 1.4,1.6 1.11. Chapter 2: 1.1 2.9, 2.31. 5. Mathematics for Finance by Peter Zima Schaums Outline Series Tata McGraw-Hill Publishing Company Ltd. 6. Mathematics of Finance 2nd Edition Schaums Outline Series Tata McGraw-Hill Publishing Company Ltd. By Peter Zima, Robert Brows.

2:6 Introduction to Cost Accounting Unit Number I) Topics Introduction & Importance of Cost Accounting: Cost, costing, cost accounting ; Cost ascertainment ;Cost control; Cost classification ; Reporting : Distinction between cost & financial accountancy ; Advantages of cost accounting ; Objectives of cost accounting A .Elements of Cost: material-labour- overheads B .Bases of Cost Classification : On the basis of :-Behavior / Variability :Element of cost including direct & indirect concept functions C. Determination of Total Cost Cost structure Cost sheets Composition of selling price Number of Lectures 15

II )

15

III )

Reconciliation between Cost and Financial Records 10 Meaning and Definition - Need for reconciliation - Causes of disagreement - Procedure and preparation of statement of reconciliation IV ) Elementary Principles and Techniques of Marginal Costing 20 (Excluding Problems on Managerial Decisions) A.Elementary Principles of Marginal Costing: Meaning - Features of marginal costing - Advantages of marginal costing - Limitations of marginal costing - Concept of profit B.Techniques of Marginal Costing Contribution - Profit / volume ratio - Break even point Margin of safety - Cost volume profit analysis Reference Books Sr No Title Author Publisher 1 Management Accounting I.M Pandey Vikas Publishing 2 Cost Accounting C.S. Rayudu Tata Mc. Grow Hill & Co. Ltd., Mumbai 3 Cost Accounting Theory & Practice M.N. Aurora S. Chand & Co. (P) Ltd., New Delhi 4 Cost Accounting-A Managerial Horngren, Charles, Foster Prentice Hall of Emphasis and Datar India Advanced Problems and Solutions in Maheshwari S.N. S. Chand & Co. Cost Accounting (P) Ltd., New Delhi 6 Cost Accounting Jain S.P., Narang K.L. Kalyani,New Delhi 7 Cost Accounting and Financial Management Ravi M. Kishore Taxmans,

Principles of Cost Accounting

Vanderbeck

Thomson learning

2:7 Environmental Management Unit Number I) Topics Number of Lectures

Environment: Definition and Composition Lithosphere 15 ,Hydrosphere , Atmosphere ,Biosphere. Biogeochemical cycles Carbon , Nitrogen and Hydrological Cycle. Man and Nature relation and interaction with respect to Food, Clothing, Shelter and Occupation.: Concept of Ecology and Ecosystem. II ) Resources and Wealth -- Meaning ,Types of Resources, Exploitation 15 of Resources , Use of Technology and its Impact on Natural Environment: Wealthmeaning , Distinction between wealth and resources , Optimum Conversion of Resources into wealth : Anthropogenic Waste- its effects, Man-made Industrial waste. III ) Environmental Degradation - Meaning , causes : Degradation of 15 Urban Land, Forest and Agricultural Land due to natural causes and human interference: Global Warming.:Problems of non-degradable Waste-Electronic Devices, Plastic and Man-made fibres.; Environmental Assessment- Environmental Impact Assessment (EIA) , Environmental Auditing ,Environmental Legislation in India, Carbon Bank. IV ) Environmental Management: meaning, development and 15 environmental linkages. Environmental concerns in India . The need for sustainable development. Actions for environmental protection: national and international initiatives ,emerging environment management strategies , Indian initiatives - Environmental Protection Movements and NGOs in India. Disaster Management-meaning ,need and Planning with reference to Flood, Storms, Tsunami, Cyclones and Earthquakes in India Reference Books Sr No Title Author Publisher 1 Centre for Science and Environment _____ C.S.E, New Delhi The State of Indias Environment Society 1984-85 Reprint 2 Environmental Priorities in India Khoshoo Environmental Society New Delhi 3 Environment Management N. K. Uberoi Excel Books, Delhi 4 Environmental Management H.V.Jadhav Vipul Prakashan,Mumbai . 5 The Hindu Survey of Environment The Hindu Chennai 6 Environmental Economics, Karpagam M Sterling, New Delhi

SEM III 3.1 Management Accounting Unit Number 1 Topic Analysis and Interpretation of Accounts a) Study of Balance Sheet Schedule VI of Limited Company. b) Study of Manufacturing Trading Profit & Loss A/c of Limited Company. Vertical Forms- Relationship between items in Balance Sheet and Profit and Loss Account. a) Trend Analysis. b) Comparative Statement. c) Common Size Statement. Ratio Analysis and Interpretation (Based on Vertical Form of Financial A/c) including Conventional and Functional Classification Restricted toa) Balance Sheet Ratios:i) Current Ratio ii) Liquid Ratio iii) Stock Working Capital Ratio iv) Proprietary Ratio v) Debt Equity Ratio vi) Capital Gearing Ratio b) Revenue Statement Ratios:i) Gross Profit Ratio ii) Expenses Ratio iii) Operating Ratio iv) Net Profit Ratio v) Net Operating Profit Ratio vi) Stock Turnover Ratio c) Combined Ratios:i) Return on Capital employed (Including Long Term Borrowings) ii) Return on proprietors Fund (Shareholders Fund and Preference Capital) iii) Return on Equity Capital iv) Dividend Pay out Ratio v) Debt Service Ratio vi) Debtors Turnover vii) Creditors Turnover Different Modes of Expressing Ratios:-Rate, Ratio, Percentage, Number etc. Limitations of the use of Ratios, Interaction of Ratios Preparation of Statement of Sources and Application of Cash (Cash Flow Statement) with reference to Accounting Standard No .3 Working Capital-Concept Estimation /Projection of Requirements in case of Trading and Manufacturing Organization. No of Lectures 08

10

10

3 4

10 17

Marginal Costing Concept of Marginal Cost Contribution Break even Analysis Application of marginal costing in Managerial Decision Making. Reference Books 1. Saxena & Vashist , Cost Management , S. Chand and Sons 2. Ravi N.Kishor, Cost & Management Accounting, Publication Taxmonth 3. P.N.Reddy, Essential of Management Accounting, Himalaya 4. Robert S Kailar, Advanced Management Accounting, Prentice Hall 5. S.R.Varshney, Financial Of Management Accounting , Wisdom 6. Charbs T Horngram, Introduction Of Management Accounting ,PHI Leaving 7. I.M.Pandey, Management Accounting, Vikas Publication 8. D.K.Mattal, Cost & Management Accounting, Galgotia 9. Khan & Jani, Management Accounting, Tata Mcgraw 10. R.P.Resstogi, Management Accounting, Gelgoha

3.2 Managerial Economics II

Unit 1

Topic

No. of Lectures

Introduction to Macro Economics. Macro economic aggregates and concepts Circular flow of income. National income and related concepts, calculation of National income, National income and social welfare, concept of Human Development Index. Supply of money, demand for money, price level. Inflation and Stagflation. Determination of Income and Employment Overview of classical and Keynesian analysis. Business cycles features, causes and remedial Measures. Equilibrium in the Goods and Money markets (IS-LM) 2 Policy Environment Role of state in different economic systems. Theory of economic policy Monetary policy objectives and instruments. Fiscal policy objectives and instruments, , impact on business, concept of inclusive growth. Economic stabilization Fiscal v/s Monetary policy and Structural policy. Trade policy Protection v/s Free trade 3 International Trade Overview of International trade. Distinction between domestic and international trade. Basis of trade comparative cost difference, factor endowment and factor intensity. Balance of payments accounting structure, disequilibrium (types, causes and remedial measures), trends in Indias Balance of payments. Mechanism for international payments. Flexible v/s Managed exchange rate systems. 4 Globalization Globalization meaning and effects (gains and problems), role of IMF and World Bank, concept of global recession with contagion effects. World Trade Organization agreement s and implications for India, contentious issues, disputes settlement mechanism. Foreign Capital need for foreign capital, role of MNCs, FDI v/s Portfolio investment, causes of rising FDI in India. Note: There should be Case Studies with special reference to India. Reference Books: 1) Dornbusch R, Fischer and Startz Macro Economics, ( Tata McGraw Hill ). 2) Richard T Froyen Macro Economics, ( Pearson Education ). 3) Mankiw N G Macro Economics, ( Worth Publishers). 4) Prabhat Patnaik (ed) Macro Economics, ( Oxford University Press ). 5) Andrew Abel and Ben Bernanke Macroeconomics, ( Pearson Education) 6) H L Ahuja Macro Economics for Business and Management ( S Chand). 7) A Nag Macro Economics for Management Students, (Macmillan)

15

15

15

15

8) Shyamal Roy Macro Economic Policy Environment an analytical guide for managers , (
Tata McGraw Hill ).

9) Suraj B. Gupta Monetary Economics: Institutions, Theory and Policy, (S. Chand) 10) Robert J Carbaugh International Economics, ( Thomson Southwestern). 11) Robert Dunn, Dana Stryck, James Ingram and Robert Dunn Jr. International
Economics Study Guide and Workbook, (John Wiley and Sons)

12) Dominick Salvatore International Economics, (John Wiley and sons). 13) Paul Krugman and Maurice Obstfeld (2005) International Economics: Theory and
Policy, (Addison Wesley) 14) Bo Sodersten and Geoffrey Reed, - International Economics, (Macmillan) 15) J. Wild, K. Wild and J. Han International Business, (PHI) 16) Ray S K The Indian Economy, ( PHI). 17) Vibha Mathur - Indian Economy and the WTO, ( New Century). 18) Veena K Pailwar Economic Environment of Business, ( PHI). 19) Dutt and Sundaram Indian Economy, ( S Chand) 20) Jagdish Bhagwati (2004) In Defense of Globalisation, (Oxford University Press) 21) Bradley Schiller, The Economy Today, (McGraw-Hill) 22) M. Adhikary Economic Environment of Business, (S. Chand)

Marketing Management 3.3

Unit 1

Topics Introduction to Marketing(a) The 4 Ps and 3Cs of Marketing (b) Marketing as an activity, function, and philosophy (c) Needs, wants and demands; transactions, transfers & exchanges (d)Orientation of a firm: Production concept; product concept; selling concept; and marketing concept. New Trends in Marketing: E-Marketing, Internet Marketing, and Marketing using social networks Societal Marketing/Relationship Marketing Marketing Research; MIS; & Consumer Behaviour The micro environment of business (management structure; marketing channels: markets in which a firm operates; competitors and stakeholders. Macro Environment: political factors; economic factors; socio-cultural factors; technological factors (pest analysis) Marketing Research: Importance of Marketing Research Types of Marketing Research: Product research; sales research; consumer/customer research; promotion research. Consumer Behaviour: Basic stimulus response model Influence on consumers decision-making process High involvement and low involvement products Influences on buying behaviour: cultural factors, social factors, personal factors and psychological factors (Maslows Hierarchy) Methods of sales forecasting Industrial Buying Behaviour; Product & Brand Management; STP Industrial buying behaviour Decision making process DMUs and its composition Factors influencing purchasing: economic environment; organizational factors; inter-personal characteristics; and individual buyer characteristics Key differences between Consumer and Organizational Buying Product and Brand Management (a) Products: core, tangible and augmented products Product mixed decisions: product line decisions; strategic filling, line modernization decisions New product development process: idea generation, screening, concept development and testing, marketing strategy, product development, market testing, test marketing, and commercialization. product life cycle: Introduction growth, marketing decline, (b) Brand Management Brand equity; branding decisions; brand extensions; brand portfolios Segmentation, Targeting and Positioning (STP): Segmentation variables for consumer markets: Geographic, demographic, psychographic, behavioural

No. of Lectures 13

10

12

Segmentation variable for industrial markets: customer location, type of industry, size of the firm, purchase criteria, etc. Targeting: undifferentiated marketing; single segment and multi segment structures; guidelines for selecting target markets Positioning: Identifying frame of reference; points of parity and points of difference; choosing category membership; product and brand differentiation for identifying of position Pricing Decisions, Channel Decisions; Promotion Mix; Strategies; Integrated Marketing; Communications; Marketing Services; & Ethics in Marketing Pricing Decisions Pricing objectives; factors influencing pricing decisions Ttypes of pricing: Mark up/cost plus pricing; perceived value pricing; value pricing; geographic pricing; etc. Responding to competitors Action through price and non price variables. Impact of the products: stage in the PLC on pricing decisions. Channel Decisions: Types of channels: Intensity of distribution, channel conflict and channel management. Retailing importance, and types of retail formats, Indian Retail Scenario Promotion mix Advertising: Importance and scope Sales promotion: objectives; consumer promotions PR and publicity Personal Selling: recruitment, selection, training, motivation and evaluation of sales reps. Integrated Marketing Communication: Definition of target audience; determining communication objectives; designing communication and selection of channels Marketing Services: Characteristics of services; ways of improving services, delivery, managing service maturity. Ethics in Marketing Advertising Standards Council of India code of ethics in advertising; promotion to children; unfair practices in marketing

15

Reference Books 1. Kotler, Keller, Koshy, and Jha, Marketing Management: A South Asian Perspective 12e, Pearson/Prentice Hall 2. Etzel, Stanton, Walker & Pandit, Marketing Concepts & Cases, 13e, Tata McGraw Hill 3. Russel S. Winer, Marketing Management, 3e, Pearson Education 4. Kurtz Boone, Principles of Marketing, Thomson 5. S H H Kazmi, Marketing management, Excel 6. Kerin Hartley, Marketing Management ,Tata McGraw Hill 7. Ramaswamy &Namakumari, Marketing Management, Macmillan India 8. Roger Kerin/Robert A, Peterson Strategic Marketing Problems, Prentice Hall

9. Roger A. Kerin, Steven W. Harley, Marketing ,Tata McGraw Hill

10. Marketing Planning and Strategy, Thomson 11. Kellogg on Integrated market,Wiley India 12. Philip Kotler, Marketing Management,Pearson Education 13. William Stanton, Fundamentals of Marketing, Tata McGraw Hill 14. Rustom Davar, Modern Marketing Management ,Universal Books 15. Kotler, Keller, Kozhy, Jha, Marketing Management- South Asian Perspective, Pearson Education 16. V.S. Ramaswami and S Namakumari, Marketing: Planning, Implementation and Control, Macmillan India 17. Theodore Levitt , Marketing Management 18. Rajan Saxena, Marketing Management, Tata McGraw Hill

3.4 Business Aspects in Banking and Insurance Unit 1 Topics Overview of Indian banking sector Structure of Indian banking sector Sources of funds for a bank Various deposit products Types of bank financing fund based and non fund based Cash credit, bank overdraft, term loan, demand loan, export / import financing, rural / farm lending etc.Bank guarantee, Introduction to NPAs and its management, Classification of NPAs and recovery strategy Central banking concept Functions and role of RBI Money creator Credit regulator Supervision of banking sector Reforms in Indian banking Narsimham committee I & II Fundamentals of Investment banking Fund based and Fee based services Innovations in banking E banking Introductions to NBFCs Role and Classification Introduction to Insurance Basic principles of Insurance Significance of Insurance to business Reasons for slow growth of insurance business in India Types of Insurance Life, Fire, Marine, Crop / Agriculture Insurance Bancassurance Policy Servicing and Claims Settlement Nomination and Assignment Surrender Value and Paid up Value of Policy Procedure to take life insurance policy Claim settlement under life insurance policy Number of Lectures 18

18

10

14

Reference Books for Business Aspects in Banking and Insurance 1. H.R.Machiraju, Modern Commercial Banking, New Age Int. 2. Sethi & Bhatia, Elements of Banking and Insurance, Prentice Hall 3. M.Y.Khan, Indian Financial System, TMG 4. Bharati Pathak, Indian Financial System, Pearson 5. L.M.Bhole, Financial Institutions and Market, TMG 6. Raghu Palat, Retail Banking, Cortland Rand 7. K.P.M.Sundaram, Indian Economy, S. Chand 8. K C Shekhar, Lekshmy Shekhar, Banking Theory and Practice, 19e, Vikas Publishing House 9. Dekock, Central Banking, UBSPO

10. Anand Chandavarkar, Central Banking in developing countries 11. M.N.Mishra, LIC of India 12. RBI Staff, Various RBI Publications, RBI
13. Various IRDA Publications, IRDA 14. Journal of Insurance Institute of India 15. www.rbi.org, 16. www.irdaindia.org,

3.5 Production Management and Materials Management Unit 1 Topics Introduction to the concepts of Operations and Operations Management Development of Production Function. Relation of Production with other functions like design function, purchase function, plant layout, maintenance, etc. Product Classification, Product selection (steps for identifying the product for manufacturing), Product development (market pull, technology push, interfunctional approach). Brief description/importance of Research, Development and Design of a Product Facilities planning (how much to produce, level of automation, facilities required for manufacturing, where to produce, arranging required facilities, how to produce, etc.). Production Systems Plant Layout. Differences between various types of layout (Product layout, Process layout, Cellular layout, Static Layout, etc) Various types of Material Handling Systems. Their guidelines/principles, distinguishing features, uses Overview of various types of maintenance systems Meaning/Functions/Nature of Production, Planning & Control Importance of Materials Management (corporate policy, organization, research, planning, source selection) Value Analysis and Value Engineering Purchase management, importance of purchasing, various Rs of purchasing, purchasing systems. Need for forecasting price/policy on seasonal commodities and capital equipments. Simple problems on various types of forecasting including exponential smoothing. Inventory management, its prime importance in our country today. Inventory Control Techniques ABC, FSN, GOLF, VED, SOS, HML. Make-or-buy decisions. Problems on ABC analysis. Warehousing and Stores management. Centralised and decentralised stores. Brief introduction to various methods of stores accounting. Need for stock verification. Management of scrap/waste/surplus/obsolete materials JIT, KANBAN, KAIZEN, Push V/s Pull concept. Materials Requirement Planning. Explanation of EOQ its advantages/limitations/modifications. Types of inventory systems (P-system and the Q-system). Need for safety stock/reserve stock. Simple problems on these topics SQC. Techniques of SQC. Control Charts. X-bar chart, R-chart, pchart, c-chart. Graphical representation. Direct problems on them No. of lectures 10

15

15

15

Reference Books 1. Jay Heizer, Principles of Operations Management, Prentice Hall 2. Kenneth W. Dailey, The Lean Manufacturing Pocket Handbook, D.W. Publishing 3. James M. Morgan and Jeffrey K. Liker, The Toyota Product Development System: Integrating people, process and technology, Productivity Press 4. Taiichi Ohno and Norman Bodek, The Toyota Production System: Beyond large-scale production, Productivity Press 5. Lee J. Krajewski , Larry P. Ritzmann and Manoj K. Malhotra, Operations Management: Processes and Value Chains, Prentice Hall 6. Donald W. Fogarty , John H. Blackstone and Thomas R. Hoffmann, Production and Inventory Management, Douth-Western College 7. George W. Plossl, Production and Inventory Control: Principles and Techniques, Prentice Hall 8. W. Bolton, Production, Planning and Control Addison-Wesley Longman Limited 9. Journal on Materials and Supply Chain, Materials Management Review (MMR), Indian Institute of Materials Management , Bangalore 10. P. Gopalakrishnan and M. Sunderesan, Materials Management An Integrated Approach, Prentice Hall - International 11. Peckham Herbert, Effective Materials Management, Taraporevala Publications 12. P. Gopalakrishnan and M. Sunderesan, Inventory Management, Macmillan 13. K.S. Menon, Purchasing and Inventory Control, A.H. Wheeler & Co. 14. K.S. Menon, Stores Management, Macmillan 15. Magee John F, Production Planning and Inventory Control, Tata-McGraw Hill 16. Gannon Thomas A., Product Service Management, Taraporevala Publications 17. Buffa Elwood S., Production and Operations Management, Richard D. Irwin 18. J.R. Tony Arnold, Introduction to Materials Management, Prentice Hall 19. Willsmore A.W., Modern Production Control, Issac Pitman 20. P.C. Sharma, Materials Management, Kitab Mahal 21. Ambade Vasant, Materials Management, Aditya Publishing House 22. Kingsman Brian G., Raw Materials Purchasing and Operational Research, Pergamon Press 23. A.K. Datta, Integrated Materials Management: A Functional Approach, Prentice-Hall International 24. Starr Martin K., Inventory Control: Theory and Practice, Prentice-Hall International 25. N.M. Shah, An integrated Concept of Materials Management, Tata-McGraw Hill 26. Meier Robert C. and Johnson R., Cases in Production and Operations Management, Prentice-Hall International 27. Sasser W. Earl and Olsen R.P., Management of Service Operations: Text, Cases and Readings, Allyn and Bacon 28. L. Prasad, Production Management, Sterling Publications 29. Diprimio Anthony, Quality Assurance in Service Organizations, Chilton Book

3.6 Strategic Management Unit Topics No. of sessions

Introduction to Strategic Management Definitions & concepts 1 (Company / Business / Management levels) 10 Nature, importance & benefits of Strategic Management Strategic Management models & guidelines for effective Strategic Management Overview of Strategic Management Process Strategy Formulation Setting objectives ( Vision, Mission, goals) Analysing internal and external environment (SWOT) Strategy making 2 15 Entrepreneurial Model Adaptive Model Planning Model Types of strategies Analysing and choosing the right strategy Strategy Implementation Implementation of strategy to functional areas Production Operations 3 15 Marketing Finance Human Resource Management Others ( R & D, Innovation, Quality enhancement etc) Strategy Evaluation Review Feedback 4 15 Control General Characteristics of an effective Evaluation System Contingency planning and Auditing Reference Books 1. Fred. R. David, Strategic Management - Concepts and Cases, Prentice Hall India 2. Thomas.L.Wheelen, J.David Hunger,Krish Rangarajan,Concepts in Strategic Management and Business Policy, Pearson Education 3. Andrews, Strategic Management 4. Guillick, Strategic Management - Concepts and Cases 5. Philip Sadler, Strategic Management, Kogan Page 6. Parnell John A, Strategic Management:Theory and Practice, Biztantra

7. McCain Roger A, Game Theory : A Non-Technical Introduction to the Analysis of

Strategy, Thomson Learning 8. Black J Stewart, Gregersen Hall B, Leading Strategic Change: Breaking through the Brain Barrier, Pearson Education 9. Forgang William G, Strategy Specific Decision Making: A Guide for Executive Competitive Strategy, Prentice Hall India 10. Gupta Vipin,Gollakota, Kamala Srinivasan R, Business Policy and Strategic Management: Concepts and Application, Prentice Hall India 11. Mellahi Kamel Frynas, Jedrzej G, Finlay Paul, Global Strategic Management, Oxford 12. Rinkie Wofl J, 6 Proven Strategies for building High Performance organizations Winning Management, Jaico Publicaton House 13. Namakumari, Ramaswamy, Strategic Management, Macmillan India

SEM IV 4.1 Productivity and Quality Management Unit 1 Topics Concept of productivity and various ways/modes of calculating it. Ways to improve productivity. Partial productivity and Total productivity. Simple direct problems relating to productivity, partial productivity and total productivity. Product and Service Quality dimensions. Characteristics of Quality. Quality Assurance. Quality Circles. Elements of Total Quality System. Quality Circles. Philosophies regarding Quality, namely, Deming and his contribution to quality, Demings 14-points for management, Philip B. Crosbys philosophy relating to quality. Jurans philosophy regarding quality. Cost of Quality. Suggestion schemes. Various types of wage incentive plans. Total Productivity Maintenance. Job evaluation and Job rotation. Learning curves description, limitation and use to management. Simple problems on learning curves. Lateral thinking. Split brain theory. Work study (Method Study, Time and Motion Study). Work Measurement. Problems on these topics Concepts of customer service in relation to right quality, right quantity, etc. Total Quality Management definition, basic concepts, eight building blocks, seven stages and pillars of TQM Seven deadly disasters. TQM in Services Introduction to lean thinking. Jurans triology Muri, Mara, Muda. Kepner Trego Method of problem solving. Brain storming. Delphi and nominal group techniques. Ergonomics. Single Digit Minute Exchange of Dies (SMED). Benchmarking. Holistic Quality Management. Quality performance and various excellence awards Six sigma features, enablers, goals, DMAIC/DMADV Taguchis quality engineering. Poka Yoke. National Productivity No. of lectures 10

15

15

15

Council. JIDOKA, KANBAN, ISHIKAWA (Fish Bone) diagram ISO standards regarding quality such as ISO 9000, ISO 14000, QS 9000 and other emerging standards. Malcolm Bridge National Quality Award. Deming Application Prize and TPM Awards Reference Books 1. Srinivas Gondhalekar and Uday Salunkhe, Productivity Techniques, Himalaya Publishing House 2. Gerard Leone and Richard D. Rahn, Productivity Techniques, Jaico Book House 3. John S. Oakland, TQM: Text with Cases, Butterworth-Heinemann 4. David J. Sumanth, Total Productivity Management (TPmgt): A systematic and quantitative approach to compete in quality, price and time, St. Lucie Press 5. Bill Creech, The Five Pillars of TQM: How to make Total Quality Management work for you, Dutton/Plume 6. Craig Gygi , Neil DeCarlo , Bruce Williams , Stephen R. Covey, Six Sigma for Dummies 7. Anitava Mitra, Fundamentals of Quality Control & Improvement, Pearson Education, Asia 8. Chen Gordon K.C. and McGrrah R., Productivity Management: Text and Cases, Dryden Press 9. Sawhney S.C., Productivity Management: Concepts and Techniques, Tata McGraw Hill 10. Vrat Prem and G.D. Sardana, Productivity Management: A Systems Approach, Narosa Publishing House 11. J.M. Juran, Jurans Quality Control Handbook, McGraw-Hill 12. Y.K. Shetty and V.M. Buchler, Productivity and Quality through people, Toppan Co. 13. Dale Barrie G., Cooper C., Total Quality and Human Resources, Blackwell 14. S.M.S. Raju, Total Quality Management, Tata-McGraw Hill 15. Pennathur Krish, Work Study, Nabhi Publication 16. Taiichi Ohno, Just-in-time: For today and tomorrow, Productivity and Quality Publications 17. Sekine Kenichi, Arai K., Kaizen for quick changeover. Going beyond SMED, Productivity and Quality Publications 18. J.M. Juran, Quality Planning and Analysis, Tata McGraw-Hill 19. Indian Government, Quality Team Concept in Total Quality Control, JMJ Books 20. International Labour Office, Productivity and Quality Management, International Labour Organization 21. A.C. Rosander, Quest for quality in services, Quality Resources

4.2 Direct and Indirect Taxes Unit 1 Topic- Direct Tax Basic Terms (S: 2, 3, and 4) Assessee Assessment Year Annual value Business Capital Assets Income Person Previous Year Transfer Scope of Total Income (S: 5) Residential Status (S: 6) Heads of Income (S: 14; 14A) a. Salary (S: 15 to 17) b. Income from House Properties (S: 22 to 27) c. Profit & Gain From Business (S:28,30,31,32,35,35D,36,37,40,40A & 43B) d. Capital Gain (S: 45, 48, 49, 50, 50B, 50C) e. Income from Other Sources (S: 56 to S: 59) Exclusions From Total Income (S: 10) Exclusion related to specified heads to be covered with relevant head.eg. Salary, Business Income, Capital Gain, Income from Other Sources. a. Deduction from Total Income S 80C, 80CCC, 80D, 80DD, 80E, 80 U b. Computation of Total Income for Individual Indirect Taxes Service TaxBasic Terms Taxable Service No of Lectures 13

18

12

Input service Output Service Provision Related to some important services Practicing Chartered Accountants Business auxiliary Commercial Training & Coaching Courier Services Other Important aspects Valuation of Taxable Service (Incl. Abatements) Service Tax & Cess Payable CENVAT Credit related to Service Tax (Only Basic Principles) Registration & Returns 4 Indirect Tax- MVAT Definitions Section:2(4) Businesses 2(8) Dealers 2(12) Goods 2(13) Importer 2(15) Manufacturer 2(20) Purchase Price 2(22) Resale 2(24) Sales 2(25) Sales Price 2(27) Service 2(33) Turnover of Sales Incidence of Levy of Tax Sec 3. Incidence of Tax Sec 4. Tax Payable Sec 5 Tax Not Leviable on Certain Goods Sec 6. Levy of Sales Tax on goods specified in the schedule Sec 7. Rate of tax on Packing Material Sec 8. Certain Sale & Purchase Not Liable For Tax Payment of Tax and Recovery Section: 42.Composition of Tax Set Off, Refund etc. Section 48 &49 Set Off, Refund etc. along with rules52, 53, 54, 55 12

NOTE: 1. The Syllabus is restricted to study of specified section only. 2. The Law In force on 1st April immediately preceding the commencement of Academic year will be applicable for ensuing Examinations. 3. Study of rules is not implied for unless and until specifically mentioned. REFERENCE BOOKS: 1. V.K.Singhania, Students guide to Income Tax, Taxman 2. Ahuja & Gupta, Systematic approach to Income Tax, Bharat Law Publication 3. T.M. Manorahan, Income Tax 4. N.V.Mehta, Direct Tax ready reckoner, Kuber Publication

5. V.S.Date, Indirect Taxes , Taxmann 6. S.S.Gupta, Service Tax, Taxmann 7. V.S.Balchandra, Indirect Taxes , Sultanchand.

4.3 Export Import Procedures and Documentation Unit 1 Topic- Indirect Tax- Service tax Preliminaries for Exports and Imports: Meaning and Definition of Export Classification Strategy and Preparation for Export Marketing Export Marketing Organisations Registration Formalities IEC RCMC - Export Licensing Selection of Export Product Identification of Markets Methods of Exporting Pricing Quotations - Payment Terms Letter of Credit. Liberalisation of Imports Negative List for Imports Categories of Importers Special Schemes for Importers Export Import Documentation Aligned Documentation System Commercial Invoice Shipping Bill Certificate of Origin Consular Invoice Mates Receipt Bill of Lading GR Form ISO 9000 Procedure for obtaining ISO 9000 - BIS 14000 Certification Types of Marine Insurance Policies. Import Documents - Transport Documents Bill of Entry Certificate of Inspection Certificate of Measurements Freight Declaration. Export-Import Procedure Steps in Export Procedure - Export Contract Forward Cover Export Finance Institutional framework for Export Finance - Excise Clearance Pre-shipment Inspection Methods of Pre-shipment Inspection - Marine Insurance Role of Clearing and Forwarding Agents Shipping and Customs Formalities Customs EDI System Negotiation of Documents - Realisation of Exports Proceeds. Pre-Import Procedure - Steps in Import Procedure Legal Dimensions of Import Procedure - Customs Formalities for Imports - Warehousing of Imported goods Exchange Control Provisions for Imports Retirement of Export Documents. Policy and Institutional Framework for Exports and Imports Foreign Trade Policy Highlights - Special Focus Initiatives Duty No of Lectures 12

13

12

13

Drawback - Deemed Exports - ASIDE MAI & MDA - Star Export Houses Town of Export Excellence EPCG Scheme Incentives for Exporters. Export Promotion Councils Commodity Boards FIEO IIFT EOUs SEZs ITPO ECGC EXIM Bank. Reference Books 1. Handbook of Import-Export Procedures - Ministry of Commerce, Government of India, New Delhi. 2. Paras Ram: Export: What, Where and How; Anupam Publishers, Delhi. 3. Mahajan M.I., Exports - Do it yourself, Snow White Publications, New Delhi. 4. M. I. Mahajan, Import Do it Yourself, Snow White Publications, New Delhi. 5. TAS Balagopal Export Marketing Himalaya Publishing House. 6. Export Documentation and Procedures, Nabhi Publications, New Delhi. 7. R. L. Varshney, International Marketing Management, Sultan Chand. 8. Terpstra, International Marketing, Holt Saunders. 9. Sharan V., International Business, Concept, Environment and Strategy 10. D.C. Kapoor, Export Management, Vikas Publishing House

4.4 Cooperatives and Rural Markets Unit 1 Topic- Indirect Tax- Service tax No of Lectures 15

The concept of the Co-Operation Historical Background Principles Objectives Characteristics Types of Co-Operatives Formation of Cooperatives (Urban Co-operative Banks Credit Co-operative Societies Housing Co-operative Societies Labour Co-operative Sociessties APMC). Role of Co-operatives Social and Economic Development Role of Local Leadership Competition from Non Co-operative Organisations. Role of NABARD State Government RBI (Urban Banks Dept.) Federations. 2 Legislations Influencing Co-Operatives Intent and Scope of Maharashtra State Co-operative Societies Act. 1960 MSCS Rules 1961 Consumers Protection Act. 1986 Right To Information Act. 2005 Rights and Duties of Managing Committee Members Registrar of Cooperatives Auditors Challenges before Co-operatives Strategy to face the challenges Future of Co-operatives in India. 3 Definition and Scope of Rural Markets Rural vs. Urban Markets Rural Marketing Environment Rural Consumer Profile Consumer Behavior Rural Marketing Mix. Rural Market Segmentation Targeting and Positioning Marketing of Consumer Durables Rural Sales force Management. 4 Agricultural Produce Marketing Importance Problems Lines of Improvement Regulated Markets. Quality Orientation Standardization and Grading. Role of Financial Institutions in Agricultural Marketing Innovative Marketing Techniques and Resent Trend in Rural Markets. Impact of Globalization on Indian Markets e-choupals Commodity Markets (Importance) Reference Books

15

15

10

1. 2. 3. 4. 5. 6. 7. 8.

T.P.Gopalawamy, Rural Marketing, Vikas Publishing Ramakishen, Management of Co-operatives, Jaico Publishing Krishnamoorthy, Rural Marketing, Himalaya Publishing Ramakishen, Rural Marketing, Jaico Publishing A.P.Gupta, Marketing of Agricultural produce in India, Vora and company Badi and Badi, Rural Marketing, Himalaya Publishing Kamath, New dimensions of Cooperative Management, Himalaya Publishing Goel B, Cooperative Management and Aministration, Deep and Deep

4.5 Research Methods in Business Unit 1 Topics Fundamentals of Research: - Meaning, Objectives and Significance. Types of Research: - Basic research, Applied, Descriptive, historical, Exploratory, Experimental, Ex-post-factor and Case study approach. Approaches to Research: a. Quantitative approach: i Inferential ii Experimental iii Simulation b. Qualitative approach: i Ethnographic ii Phenomenological iii Field Research Importance of research in management decisions: Various areas of research in business: a) Marketing Research b) Government policies and economic systems c) Social relationship d) Planning and operational problems of research in business Research process: Selecting the topic, defining the research problem, objectives of research, literature survey, sample design, data collection, execution of project, analysis of data and hypothesis testing, generalization and interpretation and preparation of research report. Features of good research Research design Meaning, need, features of good research design, types of research design a) For exploratory research b) For descriptive research b) For causal research studies Number of lectures 10

15

Hypothesis: Meaning, importance and types. Formulation of hypothesis and testing of hypothesis. Chi-square test, Correlation Co-efficient, Regression analysis. Sampling: Meaning , Sample and sampling, essentials of good sample. Sample size, methods of sampling: a) Probability sampling cluster sampling, stratified sampling, multi stage sampling. b) Non-probability sampling: - Purposive sampling, Quota sampling, Convenience sampling. Sources and Methods of data collection: Primary and Secondary data. a) Primary sources: i. Observation ii. Interview iii. Questionnaire iv. Interview schedules b) Secondary sources Data processing Tabulation - Data analysis and Interpretation Report writing layout of research report

15

15

Reference Books 1. C.R.Kothari, Research Methodology - Methods & Techniques , New Age International Publishers 2. Krishnaswamy O R, Research Methodology, Himalaya Publishing House 3. Donald R Cooper & Pamela S Schindler, Business Research Methods 4. Nandagopal /Rajan, Research methods in Business, Excel 5. Uma Sekaram, Research Method for Business- A skill building approach 6. Donald H McBurney, Research Methods, CRC Press 7. Levin & Reuben, Statistics for Management , Prentice Hall 8. Dr S Shajahan, Research methods for Management, Jaico

4.6 Public Relations Management Unit 1 Topics Public Relations: Definition Meaning Importance Objectives Scope and Functions Organization of Public Relations of Corporate Bodies Internal Organization Seeking Consultancy Services Role of Public Relations for Corporate Internal Security in managing Delegates and Visitors Qualities of Good Public Relations Personnel Selection, Training and Development of Public Relations Staff Importance of Mannerisms and Body Language in Public Relations Public Relations Strategy Meaning Importance Strategy for Marketing Tangible & Service Products, Marketing Strategy for Creating Corporate Image Strategy for Promoting Social Awareness & Public Education for National Integrity, Social Reforms, Health & Education Strategy for Damage Control Meaning and Importance Case Study of Corporates in IndiaPublic Relation Activities Before, During & After General Meetings of Corporate Bodies Public Meetings Event Management Public Relations Communications Meaning Importance Process for Customer Care & Complaint Handling Process to Collect Dues & keep the Customer Communication with Aids to Trade Bankers, Insurance Agents and Local Bodies Public Relations Materials & its Importance Organizing Press Conferences Electronic Media Coverage, Sales Promotion Campaign, Participation in Trade Fairs & Trade Exhibitions Essentials in Presentations in Seminars / Conferences Dress code Audio Visual Aids Communication Skills Contents of Presentation Time Management Feedback Analysis Information Management Sources Importance in Public Relations Management Public Relations Management Ethics Dos & Donts in Public Relations Management Customers & Investors Education Selection & Importance of Brand Ambassadors-Public Relations Functions in the light of : Right to Information Consumerism NGO Activism Code of Conduct in No. Of Lectures 15

20

15

10

Advertisement Outsourcing of Public Relations Importance, Selection, Control Reference Books 1. Frank Jefkins, Public relations for your business, Jaico Publishing House 2. Philip Lesly, Hand Book of Pubic Relations and Communications, Jaico Publishing House 3. Baskin Oits, Aronoff Craig, Lattimore Dan, Public Relation: the Profession and the Practice, McGraw Hill 4. Newsom, Turk, Kruckeberg, This is PR- The Realities of Public Relations, WadsworthThomson Learning 5. Fraser .P. Seitel, Practice of Public Relations, Prentice Hall 6. C. Rayendu & K.R. Balan, Principles of Public Relations, Himalaya 7. Winer Park, Effective Public Relations Management A Guide to Corporate Survival , Jaico 8. Mehta. D., Handbook of Public Relations in India, Allied Publishing, Delhi 9. Gerry McCusker, Tailspin Public Relations Disasters Inside Stories & Lessons Learnt, Kogan Page

SEM V 5.1 Human Resource Management Introduction to Human Resource/Personnel Management-Origins of Personnel Functions in India-Personnel role today - Characteristics of todays work force - Job design, analysis and evaluation - Personnel Planning Recruitment-Induction- Performance Appraisal Employee Training and Development Job Rotation and Transfer Promotion Policies Career planning Compensation Management. Factors influencing wages/salaries Incentives Fringe Benefits and their relevance Personnel Philosophy Trends in Participative Management Personnel Manual. 1. 2. 3. 4. 5. 6. Reference Books : Personnel Management Mamoria C., Himalaya Human Resource Management and Human Relations Michael V. Himalaya Human Resource Management Systems Ceriello V., Freeman C., Lexington New York. Personnel Management Flippo E. McGraw Hill, New York. Excellence Through Human Resource Development M. R. R. Nair and T. V. Rao. Human Resource Development and Management Ghosh Biswanath, Vikas.

5.2

Service Sector Management :

Nature and scope of Service Industry Recent trends Leisure Industry Travel, Tourism, Hotelry and catering. Transport Industry Airlines, Bus and Trucking Health Care and Hospital Management Housing and Construction Industry Information Technology and Computer Service Financial Services Banking and Insurance. Reference Books :

1. 2. 3. 4. 5. 6.

Service Sector Management Sanjay Patankar Himalaya. Management Services Christopher H. Lovelock. Tourism and Hotel Industry in India Anand M. M. (Prentice Hall) Financial Service in India Khok M. A. (Lig. Vijay Pub) Professional Hotel Management Jain O. D. (S. Chand and Co.) Strategic Financial Management G . P. Jakhotia, Vikas.

5.3

Financial Management : Introduction to Business Finance Finance Function, Objective to Financial Management Analysis of Financial Statements Ratio Analysis- Funds Flows Analysis and cash Flow Analysis ; Theory of Capital Structure; Working Capital Management Risk and Return tradeoff in Management of Working Capital Approaches to Management of Working Capital. Determining Working Capital. Determining Working Capital . Requirement ,Cash And Marketable Securities Management Cash Budget : Receivable Management and Credit Policy Sources of Financing Working Capital: Sources of long term Finance

Reference Books : 1. Financial Management Prasana Chandra Tata McGraw Hill 2. Financial Management Khan M. Jain P. Tata McGraw Hill 3. Financial Management and Policy James C. Van Horne 4. Financial Management I.M. Pandey, Vikas Publishing Horne. 5. Fundamentals of Financial Management Horne J. Wachowicz J. Prentice Hall of India1996. 6. Strategic Financial Management G.P. Jakhotia, Vikas.

5.4

Elements of Logistics Management : Overview of Logistics Function : Logistics Strategy and Planning : Logistics System Fundamentals Transportation system, Logistics Planning Process, Facilities, Location Decisions, Inventory Policy, Purchasing and Product Scheduling Decisions : Logistics Organization : DRP Package An Overview, Logistics Costing and Performance Auditing. Reference Book : 1. Logistical Management Bowerso K. D. Closs D. Mcgraw Hill New York 1996 2. The Strategy of Distribution Management Martin Christopher 3. Physical Distribution Management Logistical Approach Khanna K. Himalaya 4. Logistics Systems Analysis Mossman, Banket and Delferich 5. Business Logistics Management Ronald Ballou.

5.5

Management of Co-Operatives : Historical perspective of Co-operative Movement. Different types of Co-operative credit, Consumers, Agro Processing, Food Processing, Industrial and Housing, Commonality of Approach in respect of Co-operative and Corporate sectors and specific problems related to cooperatives. Problem of Democratic Management and its relationship to professionals Management Clear-Cut delineating of role of the law. Reference Books : 1. New Dimensions of Co-operative Management Kamath G. S. Himalaya. 2. Co-operative Management and Administration Geol B. Deep and Deep New Delhi. 3. Leading Issues in Public Enterprise Management Sankar T. Mishar R. and Others Himalaya. 4. The Management of Business and Public Organizations Buchele R. McGraw Tokyo. 5. Co-operative in New Millennium Selvaraju R.

5.6 Rural Marketing : Profile of Rural Marketing Profile of Rural consumer Potential and changing pattern of Rural Marketing : Tapping the Rural Markets Motivating the rural consumer Developing the sales force for rural markets Mass Communication in rural markets Media and rural Markets Physical Distribution in rural markets satellite systems. State Trading and Rural Markets. Structure and types of Agriculture Markets : Primary Retail / Wholesale markets : Secondary wholesale market ; Terminal markets: Method of sales ; Undercover or Hatta System ; Opeb auction system; by private agreement surplus : Marketing agencies ; village Beopartinerant Beppari. Arahatias : Marketing Finance Problem ; Defects ; Lacks of Organization among producers ; forced sales; Superfluous middlemen ; Multiplicity of market charges; Malpractices of middleman. Absence of grading and standardization, inadequate storage facilities; Underdeveloped transportation systems; Lack of market information; High cost of borrowing; Lines of improvement; Establishment of regulated markets; use of standard weights and measures ; Standardization of contracts; Provision of marketing news, Improvement in Grading and standardization, Development at co-operative Marketing. 1. 2. 3. 4. Reference Books : Marketing Management and the Indian Economy Neelamegham S.- Vikas, Delhi. Agricultural Marketing in India Prasad S. Mittal Delhi. Marketing Management in Indian Environment V. S. Ramasawamy & S. Neelamegham Macmillan Rural Marketing Gopalswamy T. Wheeler Delhi.

5.7

Project Work 1

-100 Marks

SEM VI 6.1 Entrepreneurship : Concept of Entrepreneurship and emergence of entrepreneurial class. Theories of entrepreneurship. Characteristics of entrepreneurial leadership, risk taking, decision taking and business planning, analysis of business opportunities, Environmental scanning, sectoral studies, Process of generating business ideas, screening and selection; Techno Economic feasibility studies, Developing detailed Project report for implementation. Ancillary industry, development, identification of opportunities of ancillary industries; entrepreneurial opportunities in service industry, transportation, distribution. Entrepreneurial behavior, techno economic innovation and entrepreneurship, socio-psychological factors influencing entrepreneurship development. Reference Books : 1. Dynamics of Entrepreneurial Development of Management Vasant Desai Himalaya, Mumbai. 2. A complete Guide to successful Entrepreneurship G. N. Pandey . 3. Entrepreneurship for Ninties Gordan B. Batty 4. Beyond Entrepreneurship Collins J .Lazier W .Prentice Hall. 5. Strategic Financial Management Jakhota Vikas 6. Complete Guide to successful Entrepreneurship Pandey Vikas 7. Every day Entrepreneurs Aruna Bhagava

6.2

- Quantitative Method For Business I 1. Introduction to Quantitative Method ; Concepts , scope, application areas , limitations . 2. Linear Programming ( LP) Concepts , Formulation of LP problems Graphical method Simplex method Interpretation problems-Graphical method simplex method Interpretation of the optimal Tableau ; sensitivity analysis for changes in b-vector Special situation ; Unique solution Multiple solutions, Unbounded solution Infeasible Solution and Degeneracy problem 3. Special Topics ; Transportation Problem ( T P); Formulation of model solution Procedures .for IFS and Optimality check (Van and Modi Methods ) Balanced /Unbalanced Problems Maximization Minimisation ,degeneracy , prohibited routing problems, Assignment Problem :(AP); Formulation of model Hungarian method of solution Maximisation /Minimisation , Balanced / Unbalanced -prohibited assignments problems .

4. Network Analysis : CPM/PERT- Concepts; Definitions of projects Job events- Arrow Diagrams- Time Analysis and derivation of Critical Path- Concepts of floats (Total ; free interfering and independent) crashing of CPM, Network probability assessment in PERT Updating. Reference Books : 1. Quantitative Approaches of Management (8th ed)- Levin Richard & Other McGraw Hill, N New York. 2. Management A Qualitative Prospective Loomba Paul V. Macmillan Pub. 3. Quantitative Techniques Jhamb L. Everest Pune. 4. Quantitative Techniques in Management Vohra N. Tata Mcgraw Hill, Delhi. 5. Quantitative Techniques Management C. R. Kothari U. B. S.

6.3 Marketing Research : Meaning, definition and growth of marketing research, Marketing information system and marketing research Growing importance of marketing research in the present marketing systems. Advantage, limitation, dynamic nature and scope of marketing research Consumer orientation to marketing research. Increasing need of marketing research marketing research and marketing management. Branches of marketing research- dealer Surveys and Shop Audit, Methods of Conducting marketing research activity Desk research fled investigation- observation and experimentation- consumer panels and use of published data. Selection of suitable method for marketing research. Techniques of conducting marketing research activity- Detailed study of steps involved in marketing research process communication with the management on research report and marketing decision-making Reference Books : 1. Marketing Research Levid Luck renald S. Rubin (7th ed). 2. Marketing Research Maynard, Weidler and Backner. 3. Marketing Research M. M. Varma & R. K. Agarwal. 4. Marketing Research B. S. Goel. 5. Marketing Research Text & Cases G. C. Beri.

6.4

Indian Management Thought & Practices : Personality, Personality development, learning nature-nature synthesis, work motivation and work ethics, productivity, leadership role models, creativity, natural environment and human society conflict and harmony in society and work organizations, contemporary organizational experience of effectiveness of practices based on such Indian insight. 1. 2. 3. 4. Reference Books : Management by Values S. K. Chakraborthy Oxford University Press. Management Theory Rao M. & Rao S. Kanishkha Delhi. Management Value Oriented Holistic Approach S. A. Shelekar- Himalaya. Indian & Ethos in Management Edited by P. K. Ghosh.

6.5 Elective Paper I : Econometrics 1. 2. 3. 4. 5. 6. 1. 2. 3. 4. Introduction to Econometrics as sciences Concept and types of econometric model building. Single Equation models with one and two explanatory variables, Properties of OLS Estimators Co-efficient of determination of goodness of it. Statistical tests for evaluation of model-tests for Individual coefficient and overall Significance preparation of Anova Tables. Problems associated with the models-Autocorrelation, Multicollinearity and Heteroscedasticity. Simultaneous equation models- Types of models, identification, method to solve them ILS And 2SLS. Simple Input-Output Models. Reference Books : Basic Econometrics Gujarati Damodar Tata McGraw Hill Theory of Econometrics Koutsoyiannmis A. English Language Society / McMillan. Econometric Method Johnson J. Tata McGraw Hill. Economic Models and Methods Christ C. Wiley. OR International Finance : 1. 2. 3. 4. 5. 6. 7. Balance of Payment : Meaning, Components and Importance. International Monetary System : Exchange Rate Regimes, The International Monetary Fund Object and Working The Problem of Adjustment The European Monetary System. Foreign Exchange Market, structure of foreign exchange market Type of TransactionExchange rate quotations and arbitrage Interrelationship between Exchange and Interest Rates. International Financial Markets : Euro currency markets Euro Credit and Euro Bond Markets- Major Financial Instruments. International Equity Markets : Equity Markets of Developing Countries Direct Foreign Investment. Multilateral Financial Institutions The World Bank. IDA, and MIGA. Exposure and Risk in International Fianc The Nature of Exposure and Risk due to Changes in Exchange Rates and Interest Rates- Hedging, Speculation and management of Exposure and Risk Techniques and tools and Swaps. Options and futures. Reference Books : International Finance Levi. M. P. (Tata McGraw Hill). International Financial Management Apte P. G (Tata McGraw Hill). Options & Financial futures Dubofsky (Tata McGraw Hill). The Economics of Euro Markets History, Theory & Policy- Macmillan, International Finance Avdhani V. A . International Economics H. G. Mannur. Monetory Theory/ Macroeconomics Theory M. C. Vaish

1. 2. 3. 4. 5. 6. 7.

6.6 Elective Paper 2 Special Study in Finance : Finance Objective The ROI Concept in Financial Planning and Control. Capital Expenditure Projects : Discount Cash Flow Techniques its Application : Negotiating Term Loans, by financial Institutions in India. Merchant banking Underwriting of Securities Current Practices in India : Internal funds as a source of finance : Rights issue and issue at premium Govt. Regulations of Issue of Securities in India-Prospectus for of securities Understanding and Interpretation Basic valuation Concept. Corporate Finance. Reference Books : 1. Corporate Financial Management Raj A New Delhi, Tata McGraw Hill 1988. 2. Financial Management Chandra P New Delhi. Tata McGraw Hill 1993. 3. Working Capital Management Ramamoorthy V. Madras IMFR. 4. Business Finance Kulkarni P. Mumbai, Himalaya, 1988. 5. Management of Working Capital Agrawal N Bangalore Sterling. OR Special Study in Marketing. Communication Process :- Communication models for rural communication and urban communication. Organizational structure of advertising agency and its functions, Evaluation of Agency and its functions; advertising objectives with specific reference to Dagmar Brand objectives and brand image strategy development Persuasion and attitudinal change through appropriate copy development; Copy Decision Creation and production of copy; advertising budget media planning and media research ; Measuring the effectiveness of advertising campaign Public Relations : Planning and designing sales promotion programme with specific reference to sales contract, trade in discount coupons.

6.7

Project Work II : Guide Lines on the Preparation of project Reports I and II at the Semesters V And VI Few Orientation lectures shall be taken by the Project Co-ordinator to guide the students in Selection of the topic for projects in both semesters. PROFORMA FOR SUBMISSION FOR FINAL PROJECT (100 MARKS) 1. All projects must be typed on A-4 sheets, font size one and half spacing on Executive bond paper. 2. 2 Rexin bound copies must be submitted. 3. Each project guide must have Not more than 15 student under him/her. 4. Function wise centers for correction, Each examiner must correct not more than 25 projects. 5. No student shall attempt the same topic from the same College. 6. All projects must contain the following minimum requirements. A) PREPARATORY PARTS : 1. Cover to be labeled with the report title, the writers name (Optional) and the submission date 2. (optional) 3. The project report shall be from the functional areas of management or from the modules of BMS 4. Syllabi. 5. Title page : The Title pages should include 4blocks of information. i. Title of the report. ii. Name, address of the College/Institute that and the student who prepared the report. iii. Name, address of the Persons, organization that authorizes the report. (if any) iv. Name and address of the Guide. v. Date on which the report was submitted. 6. Project Certificate in the Prescribed Proforma to be provided by the Institute. 7. Table of contents. 8. List of Illustration & Visual Aids. 9. Synopsis or Executive summary. TEXT OF THE REPORT 1. The project report shall have appropriate Chapter Scheme and be presented in total indicative 2. Pages of 50-60 3. Introduction 4. Body : - It consist of the major sections or chapters (with various level of heading) that present i. Analyses, and interpret the finding gathered as part of your investigation. These chapters

B)

ii. Contain the Proof the detailed information necessary to support your conclusion and iii. recommendations. 5. Tools of Data Collection (if used) should be specified. 6. Conclusions :- The writers analysis of what the findings mean. These are the answers to the questions that led to the report. 7. Recommendations :- Opinions, based on reasons and logic about the course of action that should be taken. C) SUPPLEMENTARY PARTS : 1. Acknowledgements & Bibliography :- You have ethical and legal obligations to give the other i. People credit for their work. ii. Acknowledging your source also enhance the credibility of iii. Your Report. By citing reference of Books & Websites in the iv. Text you demon 2. state that you thoroughly researched the topic. 3. Annexure 4. Sample questionnaires (if used). Note : The Declaration & Certificate should be attached in the Prescribed Proforma which shall be provided by the co-ordinator/guide.

Fee Structure : FEES : General Category OBC Category SC/ST/VJ/DT/NT/SBC Category Date for Payment of fees 2008. ::::12,080/6,855/800/16th June To 18th June.

The Demand Draft should be drawn in the favour of The Director, Alkesh Dinesh Mody Institute For Financial & Management Studies.

Passing Standards: i) A candidate shall have to obtain a minimum of 50% marks in aggregate each theory paper and a minimum grade of C in each project wherever applicable to pass particular semester provided that the candidate must have obtained a minimum of 35% of marks in semester end examination for each theory paper.

A candidate shall be placed in First Class with Distinction if he / she secured a minimum of 50% marks in each of the theory papers and with a minimum Grade of C in each project in Semester V & VI and at least 70% marks in theory papers of Semesters V & VI taken together in aggregate. iii) of of C in theory aggregate iv) of each in theory aggregate. v) 50% marks in each of the theory paper and a minimum Grade of C in project in Semesters V and VI less than 60% marks marks papers of Semesters V & VI taken together in A candidate shall be placed in First Class if he / she secured a minimum 50% marks in each of the theory papers and with a minimum Grade in each project in Semester V & VI and at least 60% marks papers of Semesters V & VI taken together in A candidate shall be placed in Second class he/ she secures a minimum

ii)

A candidate who fails in any particular theory papers shall be allowed to reappear for that theory papers. However, his/her internal evaluation marks shall be carried over. But he/ She shall not be entitled to any class on passing. (a) A candidate shall be allowed to keep terms for Semester II if he/she passes Semester I OR if he/she fails in not more than two theory papers of Semester I. (b) A candidate shall be allowed to keep terms for Semester III if he/she passes Semester I OR if he/she fails in not more than two theory papers of Semester I. and Semester II taken together. (C) A candidate shall be allowed to keep terms for Semester IV if he/she passes Semester I, II and III OR if he/she Semester I and fails in not more than two theory papers of Semester II. and Semester III taken together. vi)

(d) A candidate shall be allowed to keep terms for Semester V if he/she passes Semester I, II, III and IV OR if he/she Semester I and Semester II and fails in not more than two theory papers of Semester III. and Semester IV taken together. (e) A candidate shall be allowed to keep terms for Semester VI if he/she passes in each of Semester I, II, III ,IV and V OR if he/she Semester I and Semester II and Semester III fails in not more than two theory papers of Semester IV. and Semester V taken together, irrespective of his/her Grade in Project-I of Semester V (f) A candidate who does not secure a minimum grade of C in project I and Project II has to submit a fresh project will he/she secures a minimum grade of C. vii) The evaluation of projects I &II and viva-voce examination shall be by awarding grade in the seven point scale noted below : No 1 2 3 4 5 6 7 Grade O A B C D E F Marks 75-100 64-74 55-64 50-54 35-49 25-34 0-24

A candidate shall have to obtain Grade C in this seven points scale grade in project evaluation and viva-voce taken together to obtain 50% marks in project work. (Vide circular No. UG/442 of 2001.)

ASSESSMENT STANDARDS :
A) Internal Assessment The allocation of 40 marks shall be as follows: For non-practical subjects: Two best of three periodical class tests held in the given semester - 20 marks For Practical subjects: viz: 1.7, 2.3 Semester End Practical Examination- 20 marks, out of which 5 Marks are for Journal. A better of the two assignments with class presentations to be assessed by the teacher concerned . 10 Marks Group Discussions on current issues relating to the subject B) SEMESTER END EXAMINATION a) Duration This examination shall be of 2 Hrs. duration. b) Question paper pattern Section I ( Compulsory -30 marks) Q1. Concept Testing - based on entire syllabus Q2. Case study/problem/ Application Section II (30 marks -Any 3 Qs out of 4 Qs ) 4 questions carrying 10marks each should cover all the 4 units Marking and Grading Scheme The Ordinances for examinations are same as the existing ordinances except for the introduction of the Grading scheme. Class I Class II Class Fail Division I-I I-II II-I II-II --Marks 65 or Above 60 less than 65 55 less than 60 50 less than 55 Less than 50 Grade O A B C D 15 marks 15 marks 10 marks 60 MARKS 40 Marks

ATTENDANCE & DISCIPLINE i) The Institute lays emphasis on blending theory with practice, full attendance is expected of all students both in theory and practical sessions.

ii) The Student will be disqualified from appearing in an examination, in any subject, if his/her attendance with respect to that subject is not satisfactory, under the relevant rules of the university. iii) Absence without leaves is considered a breach of discipline. No leave will be granted without previous written application except in case of illness or emergency, or reason beyond his/her control. iv) In case where a student's absence exceed 25 percent of class instruction but is within 33percent, the Director may, in consultation with the Course coordinator, condone such absence provided that student writes assignments on the portions missed in class. Student exceeding 33 percent of absence will be disqualified from appearing for the examination during the semester. v) The Institute reserves the right to ask the student to leave the program if his/her conduct is found unsuitable. vi) Every student admitted must obtain on admission, an Identity Card, which must be produced on demand by 1) Security personnel 2) The Librarian for use of library facilities, 3) The Cashier at time of payment of dues, and 4) Faculty members during the theory and practical classes/examinations, or at any time by the authorities of the Institute. Its a must to display your card when you are on campus. vii) The Institute believes that maintaining self discipline is part of educational process. Students are responsible for their own conduct. They are, therefore, responsible for any damage they may do to Institute's property. The institute holds no responsibility of any loss of possession of the students.

viii) No Students shall do anything inside or outside the Institute that will hinder its orderly administration and discipline. ix) No association shall be formed in the Institute and no person invited to address a meeting with out the permission of the Director.

x) No student shall communicate any information to or write about matters relating to the Institute Administration to the press. xi) The Institute reserves the right to terminate a student's enrollment or to deny enrollment when it is judged to be in the best interest of the student or the Institute. The Director's decision in such matters shall be final binding in the student, as also in all academic matters.

xii) If any student is found abusing computer / internet or any other facility or using it for any purpose other than official assignment, he will be liable to disciplinary action or fine or both.