SARAH NETTINGA

Calabasas, California 91302 Residence: (818) 222-7645 Cell: (310) 925-4718 sarahnettinga@me.com

COMMUNICATION AND CONTENT BRANDING EXECUTIVE

A marketing and creative executive with 20 years of hands-on experience in Entertainment and Sports with industry recognized results in television, film and emerging media. Driven by a strong interest in building and executing strategic marketing and communication plans that include branded content designed to strengthen brand engagement. Strengths include communication planning that centers around developing marketing that is content and content that is marketing. Dedicated to using every piece of communication a company creates as a potential asset to be shared with consumers, such as research, analyst reports, CEO blogs, tweets, Facebook and other untapped content to benefit the brand. A leader with the vision to partner with leading television and film creatives to develop, implement and produce programming for the mainstream audience while integrating with brands, expanding the reach of advertisers inside content and adding value to the integrated brands to generate unfound revenue. Understands the impact and importance of adapting well in complex environments as well as the importance of working across multiple departments to communicate with key stakeholders. PORTFOLIO OF SKILLS Content Creation Marketing and Communication planning Project Management Business Affairs / Negotiation Sponsorship/Partner Experience Start-ups Traditional Film & TV Production Team Development Deep connections to creative ___________________________________________________________________________________________ AWARDS Recipient of the 40 under 40 Most Influential in Sports Award from Sports Business Journal 2007 ESPY Award for executive producing Best Sports Movie in 2007 TALLADEGA NIGHTS SABRE Award for Best Product Placement in Advertising 2007 TALLADEGA NIGHTS ___________________________________________________________________________________________ EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS
KEY W ORD S FOR OP TICAL SCANNING Distribu tion O perations, Direct Sales, New Account Sales, Account Maintenance, Sales Management, Sales Analy sis, Sales Admin istration, CRM ( Cus tomer Relationsh ip Management), Cus tomer Relations, Sales Promotion, Strategic Alliances, Product Management, Brand Management, New Product, Development, Bus iness Development, Planning, Merchandis ing, Mar keting, Advertising, Mar ket Research & Analy sis, New Product Introduction, Forecasting, A dministration, Project Management, Sy stems and Procedures, Training, Supervision, Pub lic Relations, Community Affairs, Corporate Publicatio ns, Corporate Identity , Training, D ocumentation, Preparation o

INDYCAR ENTERTAINMENT Santa Monica, CA Senior Vice President, Media and Entertainment

2010-2013

Lead the first media and entertainment programming office in Los Angeles for INDYCAR racing and the Indianapolis Motor Speedway. C-Level reporting -- CEO of INDYCAR and the Indianapolis Motor Speedway. Created key entertainment programming initiatives, such as motion picture TURBO with DreamWorks Animation, expanding the brand and providing added value to sponsors involved in the motion picture. Supervised a staff of 5 and budget of $850K, including outside entertainment law firm relationship with Tom Hansen at Hansen, Jacobson, et al. and publicity firm. In a sport presently in a rebuild, created over a billion media impressions with multi-tiered media and marketing strategy. Tracked, solicited, evaluated, procured and developed scripted and non-scripted programming from pitch to pilot. Oversaw the partnership and negotiation of a motion picture deal, including the oversight of cuts and giving notes, as well as development of the planning of strategic marketing and communication plans for INDYCAR surrounding the release of the DreamWorks Animation film, TURBO releasing July 2013. Cultivated an extensive programming development slate that led to a one hour television special that was broadcast on HDNET in 3D to showcase the INDY 500, a pilot for a reality television series, two dramatic series scripts and a multiple international programs with producers from Italy, France and the UK that aired. Proactively managed extensive relationships with sponsors as well as the promotional plans surrounding marketing and publicity concepts planned around TURBO, the movie. Placed the sport in over forty entertainment shows with high value storyline that totaled over 10 million in exposure, including exposure in mainstream shows such as Celebrity Apprentice, Superbowls Greatest Commercials, Hells Kitchen, Hows It Made, Myth busters, Nerve Center, The Link And Sport Science Strong project management and cross-functional departmental work with sales/partnerships, live events, digital, publicity and licensing. Resulting in a new online website, home video deal and multiple partnerships attached to TURBO movie. Ensure all communication and programming effort in sync with notes from key stakeholders. Created all video presentations for trade shows, meetings and senior executive presentations. Reviewed INDYCAR.com and developed a strategy that was implemented for re-engaging the INDYCAR fan with a complete relaunch of the site in 2012. Unique users have increased by 30% monthly and engagement time is up 50%. Recommended and began implementing an extensive strategy for changing the impact and presence of the INDYCAR channel on You Tube. Working closely with You Tube/ Google to move ad revenue, subscribers and overall views to benefit brand developed a very close partnership with YouTube/Google to extend the brand awareness online.

SARAH NETTINGA

NASCAR & NASCAR MEDIA GROUP - Los Angeles, California Managing Director, Film, Television and Entertainment (2006 - 2009) Director, Film Television and Entertainment (2003 - 2006) Manager, Entertainment and Broadcast Promotion (2001 - 2003) Responsible for conceiving and launching the Los Angeles /West Coast entertainment programming division and management unit. Spearheaded mandate to place NASCAR into mainstream pop culture; identified, developed, and executed a programming, marketing and publicity strategies that utilized entertainment and sports assets to create strategic marketing alliances in the film, television and music arenas to benefit programming. Struggling with regional appeal and negative stereotypes created a programming strategy that placed NASCAR aggressively in mainstream entertainment pop culture. Growing the fan base and the overall brand appeal by 33%, with the largest growth coming from women. Built and managed a team of ten people in programming, marketing, publicity and business affairs, coordinating the team, overseeing workflow, setting priorities, assigning projects and developing staff. Not a focus of the league prior to engagement of this division, developed and executed the development, sales and production of for 4 motion picture releases & 12 television properties, most notably, being credited as the Executive Producer for TALLADEGA NIGHTS and the television series, NASCAR DRIVERS: 360. Instrumental in driving awareness and shaping reputation of the brand as well as delivering a communication strategy for such growth, as well as managed positive ongoing relations with key representation of the entertainment and sports media including print and broadcast, resulting in over a billion media impressions. Without a budget, successfully pitched and marketed to entertainment shows that provided unprecedented marketing exposure and product integration through weeks on Wheel of Fortune, Pyramid, Are You Smarter than a Fifth Grader, Family Feud and Price is Right. In an economic time when sponsorship dollars being paid to the sport needed to show increased value, created new value added promotional opportunities for official and associated sponsors (NEXTEL/Sprint, UPS, Coca-Cola, Old Spice, Home Depot, M&Ms, Aflac, Dodge, Camping World, Checkers Rally, Tylenol, Toyota, Discount Tires, Country Crock, Cintas and Bass Pro Shops. SONY PICTURES TELEVISION INTERNATIONAL MARKETING - Culver City, California 2000-2001 Marketing Consultant Responsible for providing business and creative strategy that improved the internal process between marketing, sales and production divisions. Tasked with changing the overall creative direction and production of sales presentation materials for MIPCOM and the LA SCREENINGS. Designed strategic direction to refresh creative approach and production of 50 sales presentation reels Developed and implemented new processes and communications in order to reduce misinformation between production and marketing, resulting in elimination of delays in delivery of program marketing materials. WARNER BROS. INTERNATIONAL TELEVISION PRODUCTION - Burbank, California 1994 - 2000 Manager, Production Responsible for developing and managing production, post production and marketing of 200 hours of television produced overseas under European content deals. Serving as a traditional production executive responsible for hearing pitches, reading and giving notes on stories, outlines, scripts, hiring key cast and crew, creative decisions, oversight of physical production and all delivery elements required for air. Selected Projects included brands, THE NEW ADVENTURES OF ROBINHOOD, POLICE ACADEMY THE SERIES, ZORRO THE ANIMATED SERIES, SINBAD: THE ANIMATED SERIES AND CODE NAME ETERNITY EARLIER CAREER EXPERIENCE PETRY TELEVISION SPOT SALES, Sales Assistant and junior sales executive in training (1992-1994) CBS NATIONAL SPOT SALES, Sales Assistant and junior sales executive in training (1992) COLUMBIA PICTURES TELEVISION SYNDICATION MARKETING, Marketing Assistant (1992)
Product Introduction , Forecastin g, Adminis tration, Project Management, Sy stems and Procedures, Training, Supervisio n, Public Relation s, Community Affairs, Corporate Publications, Corporate Identity , Training, Documentation, Preparation o

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EDUCATION BA, Radio and Television Broadcasting, California State University, Los Angeles 93 Magna Cum Laude, Phi Kappa Phi Distinguished Alumni Awarded in 2008 Masters of Communication Management, USC in progress

Double Major, Music Engineering and Film and Television Broadcasting University of Miami, Coral Gables, Florida ___________________________________________________________________________________________