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SNGStrategicPlanDMADraftwithFourGoals GOALA:InclusivenessSNGandtheSewardNeighborhoodarewelcomingtoand supportiveofallmembersofthecommunity. Outcome:SNGhasdevelopedacultureofwelcomingwithintheorganization. (ONGOING) Strategies/Activities: IdentifyeffectivewaystoinvitetheneighborhoodsdiversestakeholdersintoSNG activities Inviteleadersofthediversestakeholdergroupsintheneighborhoodtomeetwith anddiscussissuesofimportancewithSNGboardandstaff Meetwithgroups,neighborhoodbasedorotherwise,thathavedonesimilarworkto bridgecultural,ethnic,orincomedivides(e.g.HarrisonneighborhoodsUndoing Racismwork). Connectwithimmigrantledbusinessesandorganizationswithinneighborhood.

orhood. ContinueoutreachworkintheSewardTowersandthroughSPOKES IdentifySNGandotherneighborhoodmaterialstobetranslatedintorelevant languages. StudyandutilizelearningsinoutreachandinclusivenessgainedfromSNGs outreachworkintheSewardTowersandatSPOKES.

Outcome:TheparticipantsinSNGprogramsandactivitiesreflectthediverse demographicsoftheSewardneighborhood.(Year2) Strategies/Activities: Eachquarter,SNGpromotesanactivity/eventthatbridgesdivisionswithinthe community.Examplesinclude: IncreasediversityofperformersandactivitiesattheKingsFairandWinter Frolic(musicians,sharingstories,artists,etc.) Developcrossculturalwalkinggroup ImplementStorytellingcirclesandsharestorieswithwidercommunity Combineaprogramofinteresttothewidercommunitywithanabbreviated boardmeetingsothatanincreasednumberofSewardstakeholderslearn aboutwhattheSNGboarddoes. ItsAboutUsquarterlylunches(gettoknowoneanother) Conductcommunitybikeridesand/orwalksinvolvingmembersofallthe groupsinSeward Identifyissuesimportanttocommunitiesandindividualsthroughoutthe neighborhood. RecorddataonparticipationinSNGactivities Evaluateeffectivenessofengagementeffortsandmakechangesasnecessary CreateandutilizesurveystobeusedatSNGfunctions.

Outcome:TheleadershipofSNGitsboardandcommitteemembersisrepresentative ofthediversityoftheSewardneighborhood.(Year3)

Strategies/Activities: Nominationscommitteeseeksoutboardnomineesthroughouttheyear. MakepresentationsatSewardTowers,SCCA,MatthewsPark,andotherlocations suchastheotherapartmentsalongFranklin,theapartmentswestof22ndstreet, and2121MinnehahaaboutSNGcommitteesandboard. Tailortopicsofboardandcommitteemeetingstofocusonareasofinterestofallin thecommunity.


NOTE:SNGrecognizesthatcreatingacultureofwelcomeandopennessrequiresconsistentand ongoingeffort.Thethreeoutcomeslistedbelowarelistedinsequence,inthatwemusthave successinthefirstoutcomeinordertosucceedinthesecond,andthirdoutcomewillmostlikelyflow outofthefirsttwo.Theinitialfocusshouldbeonoutcome1. YEAR1YEAR2YEAR3 OUTCOME1:Consistentandongoingengagement> isrequiredtoachieve OUTCOME2:GreaterparticipationinSNGsactivities> outofwhichcomes OUTCOME3:Greaterdiversity amongSNGleadership>

GOALB:EngagementSNGengagesitsstakeholdersthrougheffectivecommunication, strategicpartnerships,anddiverseavenuesforparticipation.

Outcome:SNGhasanefficientandmanageablesystemforcommunicatingSNG activitiestotheneighborhood,includingthosestakeholderswithlimitedornoEnglish languageproficiency. Strategies/Activities:


Createacommunicationscommitteeorworkgroup. Consultwithleadersinunderservedorunderrepresentedcommunitiesabouttheir membersaccesstoanduseofSNGmedia. Developandimplementarobustandsustainablecommunicationplanthatincludes meetstheneedsofSNG. Createaneasilyupdateablewebsiteusingacontentmanagementsystem. Maintainanonlinecalendar. Workwithlocalbusinesses,media,andorganizationstopromotetheSNGbrand, publicizeSNGsaccomplishments,andcrossmarketactivities. RecruitnewvolunteerstoSNGmediaprojectstoensuresustainabilty,qualityand

representationofthediversecommunitieswithinSeward. Outcome:SNGfostersbothformalandinformalneighborhoodinitiativesbySeward stakeholders. Strategies/Activities: Continueworkingwiththeresidentsofthe2400blockof34thAvenuetoplan, implement,andmaintaintrafficcalming,stormwatertreatmentraingardensinthe street. PartnerwithSingingWaterstorevitalizecommunityengagementinriverandriver parkwaypreservationandimprovementactivities. WorkwithSewardartistsandtheSCCAtocontinuetheWinterFrolic. HoldanannualorsemiannualDreamsforSeward.eventthatencourages stakeholderswithdreams/ideasforSewardandacommitmenttoworkingon realizingthosedreamsbyoutliningwaysinwhichSNGcansupporttheirefforts (grantmaking,financial/taxexemptinfrastructure,networkofcontacts,leverage withtheCity,etc) Outcome:Sewardfaithcommunitiesparticipateinaneighborhoodnetworkofspiritual leaders. Strategies/Activities: InviterepresentativesofallSewardfaithcommunitiestoaninformalsessionto learnaboutSNGscommunitybuildingactivities,explorewaystoconnectwiththeir congregations,andestablishanetworkofspiritualcontacts. EngageinterestedfaithcommunitiesinSNGactivities(KingsFair,SLRJ,Winter Frolic,etc.). Outcome:SewardeducationalorganizationsareconnectedtoSNGscommunitybuilding efforts. Strategies/Activities: InviterepresentativesofallSewardeducationalcommunities(publicschools: SewardMontessori/AnneSullivan/MNTransitions,Augsburg,childcare/preschools) toaninformalsessiontolearnaboutSNGscommunitybuildingactivitiesand explorewaystopartneraroundcommongoals. EngageinterestededucationalorganizationsinSNGactivities(KingsFair,SLRJ, WinterFrolic,etc.)

GOALC:SustainabilitySNG,asasustainablecommunitybuildingorganizationitself, supportsneighborhoodeffortstodevelopanurbancommunitythatisenvironmentally, economically,andsociallysustainable.

Outcome:SNGhasidentifieditscorefunctionsandhasspunoffnoncore programs. Strategies/Activities: Developamodelforfosteringprograms/projectsthatallowsindividualsorgroups

withinthecommunitytouseSNGskeyassets(establishednonprofit, connectionstogovernment,othernonprofits,otherneighborhoods,abilityto communicatewithSewardstakeholders,etc.)togrowprograms/projectsthat becomeselfstandingandselfsufficientwithinafewyears EnsurecorecitizenparticipationworkdefinedinSNGsCPPcontractwith Minneapolisisaccomplished.

Outcome:SNGisstaffed,housed,andadministeredinawayandatalevelthatis sustainableintermsofbothfinancialandvolunteerresources. Strategies/Activities: securealeasefortheofficeat2323E.Franklin determinethetypeandlevelofstaffandvolunteersneededbothtosustainSNG andtoachieveitsstrategicgoal Outcome:Sewardisagreen,environmentallysustainablecommunity. Strategies/Activities BikeandwalkfriendlycommunitySpokes,otherbikingpromotion Promoteincreased,positiveinteractionwiththenaturalworldthroughactivities suchashabitatrestoration,flora/faunasurveys,rivertrails/parkwaymaintenance Provideeducationandprogramsaroundgreenprojectssuchasraingardens, composting,recycling,graywaterstorage,alternativeenergy. Continueworkwith34thAve.residentsonstormwaterplans Supportincreasedenergyefficiencyloansforsolarwaterheaters,insulation, newhighefficiencyrefrigerators/freezersandotherappliances, Continuesupportofhomeandcommunitygardens Advocateforcitywidegreenpolicies.

GOALD:CommunityImprovement/InfrastructureSewardbuiltinfrastructure housing,commercialandretailproperties,roads,parks,bikewaysandpedestrian walkwaysiswellmaintainedandmeetstheneedsofthecommunity Outcome:Asasustainableurbancommunity,Sewardhashousingoptionsthat meettheneedsofitsdiversestakeholders. Strategies/Activities InpartnershipwithRedesignandSewardTowersCorporation,maintainthe620 unitsofaffordablehousingintheSewardTowers. SupporthousingoptionsforpeoplewithspecialneedssuchasSewardSquare, SuccessFamilyHousing,RisingCedar/Touchstone. Continueloanprogramsforhomeimprovements. Developatoolandexpertiselibraryforhomerepairs,maintenance,and improvement Offerworkshopsonassessingandeffectinghomerepairprojects.

Outcome:Sewardisapeaceful,safeandjustcommunity. Stategies/Activities: ContinuetosupporttheSewardLongfellowRestorativeJusticeprogram ContinuepartnershipwithCPP/Safetoaddresspublicsafetyissuesastheyarise Supportexistingblockclubsandassistwithorganzingnewclubswherenoneexist.

Outcome:FranklinAvenue,Sewardsmainstreet,isvibrant,safe,andpedestrian/ bikefriendly. Activities: WorktoimproveFranklinAvenuesafetyforpedestriansandbicyclistsbycalming and/orreducingtraffic Exploreuseoflightpostorwayfindingbannerstopromotetheavenueandthe community Collaboratewithbusinessesonspecialevents(WinterFrolic) WorkwithpartnersRedesignandSCCAtodevelopandsupportnewandexisting businesses CollaboratewithPhillipsneighborhoodandNACDIonimprovingthearea surroundingtheFranklinLRTstation,includingtheFranklin/Minnehaha/Cedar intersection. Explorepossibilityofpublicart(gatewayart,artinstallationtoaddresscar drivethroughissueatRiversideandSouth9thStreet)

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