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Corruption main problem of next admin—survey

By Daxim Lucas
Philippine Daily Inquirer
Posted date: July 09, 2009

MANILA – Corruption is the biggest issue that the country’s next President will face, according to a new survey by Nielsen
Media Research.

An average of 54 percent of respondents believe that corruption will be the most important problem to tackle in 2010,
according to the pilot study conducted by Nielsen among commuters on the Metro Rail Transit in Metro Manila.

This opinion was most pronounced among respondents 18 to 29 years of age, or 58 percent of respondents.

Respondents aged 30 and above were marginally less concerned about corruption, with 50 percent of them saying that this
was the most important issue for the next administration to tackle.

The purpose of the study was to evaluate the effectiveness of mobile phones as survey tools to gauge respondents'
awareness of current issues.

The bulk of passengers on the MRT service are white- and blue-collar workers.

Nielsen executive director Jay Bautista said the respondents agreed to answer the survey through a free mobile phone
query and reply scheme, which rewarded respondents with free mobile phone “load” credits upon completion of the SMS
questionnaire.

According to the survey, the economy will be the second most pressing problem for the next administration, with an
average 17 percent of respondents citing this issue.

Again, younger respondents were slightly more concerned about the economy, with 21 percent of them saying it should be
a priority for the next administration. Only 19 percent of older respondents agreed with this.

An average of 16 percent of respondents cited education as the most important issue, followed by 12 percent for peace
and order, and 2 percent for the environment.

Respondents were also asked whether they were aware of the issues surrounding reported attempts to revise the
Constitution.

Nineteen percent of MRT riders aged 18 to 29 said they were “strongly aware of the issues," while 45 percent considered
themselves “partially aware.”

The situation was reversed for older MRT riders, with 37 percent saying they were “strongly aware” and 29 percent being
“partially aware.”

On average, 65 percent of respondents said that they were either strongly or partially aware of issues surrounding Charter
change moves. An average of 21 percent from both age brackets said they were either “hardly aware” or “totally unaware.”

Nielsen, which undertook the survey on its own, said the survey design was flexible and can be completed in three to
seven days, compared to several weeks needed for more traditional survey methods.

Later editions will have as many as 300 respondents, the company said.

Other aspects of the survey showed that an average 30 percent of respondents use their mobile phones to browse the

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Corruption main problem of next admin—survey - 7/09/09 http://services.inquirer.net/print/print.php?article_id=20090709...

Internet, 12 percent use them to listen to music, 16 percent for their “chat” services and another 16 percent for their e-mail
needs.

Being a new survey with a small sample, the margin of error was plus or minus 10 percent.

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