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BILLBOARDLIGHTBOX
BANNERSSPECIAL
EVENTSFLOORDECOR
POSTERSTRACKWORKS
TRAINWRAPTUBESCARDS
MODULARDISPLAY
TURNSTILEADBEAMAD
WINDOWADPOSTWRAP
MEDIA SALES KIT
09
WELCOME TO TRACKWORKS

These days, you need to meet consumers where they are


– even if they’re on the move. That’s where Trackworks
comes in. We have the exclusive marketing rights to the
MRT-3 mass rail transit system, and are able to offer you
a variety of advertising options and opportunities on it.
Whether your consumers are on-board the trains or plying
Metro Manila’s busiest thoroughfare, Trackworks offers you
premium points of contact with them. You certainly are on
the right track, with Trackworks.

SERVICES
Trackworks delivers the best outdoor advertising
opportunities to its clients. These include billboards and
structure wraps, posters and light-boxes; closed-circuit
audio and video, as well as consumer promotions,
activation and research.

We position ourselves in all the right places, establishing


points of contact with our consumers from the time they
go to work all the way to make a purchase.

Our area coverage allows for high level of audience reach


and frequency. And we put up only the best mix of medium
to make sure that we really turn people’s attention toward
our displays.
ABOUT TRACKWORKS

OUR industry
You’ve heard it all before. We live in an overly-com-
municated society. We’re bombarded with thousands
of commercial messages everyday of our lives – from
multiple sources…and sometimes, simultaneously at
that. Because of this, it is no longer practical to consider
that people gather round the family TV set to watch a
single show, and that this program is the best way for
consumers and marketers to get to meet each other

WHICH is
why we are here
TRACKWORKS brings together CONSUMERS and
MARKETERS at points of interaction, outside of the
home – simply because the times call for it. We are a
media company that offers consumer contact based
on their very mobile lifestyles. Today’s consumer is
perpetually on-the-go; we offer media that follows them
as they run about their daily schedules, instead of just
hoping to arrest their attention at home or at the office.
ABOUT
TRACKWORKS
OUR company
TRACKWORKS is an Out-Of-Home Media company
focused on delivering audiences on-the-go to advertis-
ers. To do this, we enter into marketing agreements with
properties – tracks, we call them – which command the
attention of consumers at different points in their daily
lives. These tracks include mass transport systems and
retail establishments. Whatever path people converge at,
we consider a property that has marketable value.

OUR philosophy
We believe that a consumer travels different tracks
each day. Our goal as marketers of media is to be
present in every single one of them. We also subscribe
to the concept of multiple points of contact. We
make it a point that at each track, there are many ways
via which consumers and marketers are able to interact.

OUR way
of doing things
Like most media companies, we work with advertisers
and /or their agencies to offer marketing opportunities on
the properties in our portfolio. Our rates are subject to
the same industry metrics, including demographics and
cost-per-mille (CPM).
OUTDOOR

OUTDOOR ADS BILLBOARD


BEAM-WRAP
FOXY BANNER
OUTDOOR STATION WALL COLUMN AD
PIER COLUMN BANNER
PIER COPIN
STATION VICINITY BANNER
TRIVISION
PIER COLUMN BILLBOARD
STAIRWAY ROOF AD
STATION MURAL
WINDOW AD
LIGHT EMITTING DIODE (L.E.D.)
Display type: Motion Graphics
Dimensions: Various
BILLBOARDS
Display type: Billboard
Dimensions: Various
Ad MAterial: 17oz. Tarpaulin (black-out)
Illumination: Front-lit
BEAM-WRAP
Display type: Beam-Wrap
Dimensions: Various
Ad Material: 17oz. Tarpaulin (black-out)
Illumination: Ambient
Display type: Foxy Banner
Dimensions: 10ft. X 4ft.
Ad Material: 17oz. Tarpaulin (black-out)
FOXY-BANNERS
Illumination: Ambient
OUTDOOR STATION
WALL COLUMN
Display type: Outdoor Station Wall Column Ad
Dimensions: 15ft. X 5ft. / 8ft. X 3ft.
Boni: 15ft. X 5ft.
Taft: 8ft. X 3ft.
Ad Material: Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM (Mactac)
Illumination: Ambient
Display type: Pier Column Banner (PCBN)
Dimensions: 15ft. X 3ft. / 12ft. X 3ft. / 9ft. X 3ft. PIER COLUMN
Ad Material: Tarpaulin
Illumination: Ambient BANNER (PCBN)
PIER COPIN BANNER (PC)
Display type: Pier Copin
Dimensions: 5ft. X 20ft. / 8ft. X 20ft. / 10ft. X 20ft. / 7ft. X 20ft. / 7ft. X 15ft. / 5ft. X 15ft.
Ad Material: 17oz.
Illumination: Front-lit 6-9pm

* NO LIGHT
Between West Ave. and Quezon Ave. in front of Corinthian
PIER COLUMN BILLBOARD (PCBB)
Display type: Pier Column Billboard (PCBB)
Dimensions: 5ft. X 20ft. / 6ft. x 23.5ft. / 6ft. x 24ft.
Substrate: Tarpaulin
Illumination: Ambient
STATION VICINITY BANNER (SVB)
Display type: Station Vicinity Banner
Dimensions: 12ft. X 2ft.
Ad Material: Tarpaulin
Illumination: Ambient
TRI-VISION Display type: Trivision
Dimensions: 10ft. X 30ft. / 12ft. X 24ft.
Ad Material: Outdoor Sticker with UV Lamination
Illumination: Floodlights 6-9 pm (EO. 477 sec 18)
STAIRWAY ROOF AD
Display type: Stairway Roof Ad
Dimension: depends on ad design
Ad Material: depends on ad design
Illumination: depends on ad design
STATION MURAL
Display type: Station Mural
Dimension: On File
Ad Material: Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM
Illumination: Ambient
WINDOW AD Display type: Window Ad (Buendia Mezzanine)
Dimensions: 9ft. X 5ft.
Ad Material: Photographic Tarpaulin
Illumination: Ambient
INDOOR ADS
ELEVATOR DOOR PANEL
ENHANCED TWIN BANNER
ESCALATOR AD
ESCALATOR FRAME
FLOOR DECOR GRAPHICS AD (PLATFORM)
FLOOR GRAPHICS AD
INDOOR STATION WALL COLUMN AD
INTERIOR CANOPY AD
YELLOW LANE AD
PEDESTRIAN WALKWAY (PW)
LIGHTBOX
POSTWRAP
STAIR RISER AD
STAIRWAY CROWN
STATION CLOCK
ST PLASMA (AYALA)
TICKET WINDOW AD
WALL MOUNTED AD
INDOOR BEAM AD
SINGLE FACE BILLBOARD
ENHANCED LIGHTBOX
ELEVATOR WRAP
Display type: Elevator Wrap
Dimensions: Various
Ad Material: Photographic Sticker
with UV Lamination
Illumination: Ambient

NOTE : Special Execution


Monomeric Calendered Vinyl
JT 5829P / JT 5829 PM
ENHANCED
TWIN BANNER
Display type: Enhanced Twin Banner
Dimensions: Ad size- 44in. X 30in. (Back-Back)
Ad Material: Monomeric Calendered Vinyl JT 5829P / JT 5829 PM
Illumination: Ambient

NOTE : Special Execution can be done on top, branding below


ESCALATOR AD
Display type: Escalator Ad
Dimensions: On File
Ad Material: Mactac - Monomeric Calendered Vinyl JT 5829P / JT 5829 PM
Illumination: Ambient
Display type: Escalator Frame
Dimensions: 5ft. X 3ft. (3)
Ad Material: Photographic Flex
Illumination: Back-lit 6-9pm (E.O. 477 sec. 18 )

ESCALATOR FRAME (ES)


Display type: Floor Decor Graphics Ad (Platform)
Dimensions: 3ft. X 6ft.
Ad Material: Polymeric Calendered Vinyl JT 5929 PM with
Mactac PF6300 Textured Laminating Film
Illumination: Ambient

FLOOR DECOR GRAPHICS AD


FLOOR GRAPHICS
Display type: Floor Graphics Ad
Dimensions: varies on location
Ad Material: Polymeric Calendered Vinyl JT 5929 PM with
Mactac PF6300 Textured Laminating Film
Illumination: Ambient
INDOOR STATION WALL COLUMN
Display type: Indoor Station Wall Column Ad
Dimensions: 17ft. X 5ft. / 15ft. X 3ft.
Ad Material: Monomeric Calendered Vinyl JT 5829 P / JT 5829 PM
Illumination: Ambient
INTERIOR CANOPY AD
Display type: Interior Canopy Ad
Dimensions: 4.25ft. X 29ft. / 4.25 ft. X 16ft.
Ad Material: Monomeric Calendered Vinyl JT 5829 P / JT 5829 PM
Illumination: Ambient
YELLOW LANE AD
Display type: Yellow Lane Ad
Dimensions: 0.625ft. X 200ft (Ad Space)
Ad Material: Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM
Illumination: Ambient
PEDESTRIAN WALKWAY (PW)
Display type: PW (Lightbox)
Dimensions: 5ft. X 10ft.
Ad Material: Photographic Flex
Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
TYPE-A
Display type: Type-A (Lightbox)
Dimensions: 5ft. X 10ft.
Ad Material: Photographic Flex
Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
TYPE-B Display type: Type-B (Lightbox)
Dimensions: 5ft. X 10ft.
Ad Material: Photographic Flex
Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
Display type: Type-C Convex Ayala
Dimensions: 5ft. X 3ft.
Ad Material: Photographic Flex
TYPE-C
Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
TYPE-D Display type: Type-D (Lightbox)
Dimensions: 5ft. X 10ft.
Ad Material: Photographic Flex
Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
Display type: Type-E (Lightbox)
Dimensions: 5ft. X 3ft.
Ad Material: Photographic Flex
TYPE-E
Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )
TYPE-DF Display type: Type-DF (Free-Standing Lightbox)
Dimensions: 5ft. X 10ft.
Ad Material: Photographic Flex
Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
Display type: Type-EF (Free-Standing Lightbox) Shaw Blvd.
Dimensions: 5ft. X 3ft.
Ad Material: Photographic Flex
TYPE-EF
Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
POST WRAP
Display type: Postwrap
Dimensions: 9ft. X 3ft.
Ad Material: Photographic Tarpaulin 13 oz.
Illumination: Ambient
STAIR RISER AD
Display type: Stair Riser Ad
Dimensions: Various
Ad Material: Polymeric Calendered Vinyl JT 5929 PM with Mactac
PF6300 Textured Laminating Film
Illumination: Ambient
STAIRWAY CROWN
Display type: Stairway Crown
Dimensions: various sizes
Ad Material: Flex or Sticker on Flex
Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
STATION CLOCK
Display type: Station Clock
Dimensions: 18in. x 30in.
Ad Material: Back-lit Duratrans
Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
ST PLASMA

Display type: ST Plasma (Ayala)


Dimensions: 42in. X 16in.
Ad Material: Duratrans
Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
TICKET WINDOW AD

Display type: Ticket Window Ad


Dimensions: various
Ad Material: Photographic Laminated Stick-
er
Illumination: Ambient
Display type: Turnstile Ad
Dimensions: 12ft. X 1ft. (Refer to ad spaces for die cut portion)
Ad Material: Monomeric Calendered Vinyl JT 5829 P / JT 5829 PM
Illumination: Ambient

TURNSTILE AD
CONTROL BOOTH AD
Display type: Control Booth Ad
Dimensions: on file
Substrate: 17oz. Polymeric Calendered Vi-
nyl JT 5929 P / JT 5929 PM
Illumination: Ambient
INDOOR WALL MURAL
Display type: Indoor Wall Mural
Dimensions: on file
Substrate: 17oz. Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM
Illumination: Ambient
SPECIAL EXECUTION
Per Arrangement
EVENTS
Per Arrangement
ROLL-UP DOOR BOX
Display type: Roll-up Door Box
Dimensions: on file
Substrate: 17oz. Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM
Illumination: Ambient
PROMO
& SAMPLING
Per Arrangement
INDOOR BEAM AD
Display type: Indoor Beam Ad
Dimensions: 5ft. X 20ft. (Shaw) / 6ft. X 24ft. (Ayala)
Ad Material: Photographic Flex
Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
SINGLE FACE BILLBOARD
Display type: Single-Face Billboard (Ayala)
Dimensions: 4ft. X 12 ft.
Ad Material: Photographic Flex
Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )
WALL MOUNTED
Display type: Wall Mounted Ad (Taft, Ayala, and Shaw)
Dimensions: 9ft. X 9ft. / 9ft. X 7ft. / 9ft. X 6ft. / 9ft. X 3ft. / 8ft. X 8ft. / 15ft. X 8ft. /
7ft. X 9ft. / 7ft. X 10ft.
Ad Material: Tarpaulin 17 oz. - Blackout
Illumination: Ambient
ENHANCED LIGHTBOX
Display type: Enhanced Lightbox
Dimension: 7ft. X 10ft.
Ad Material: Photographic Flex
Illumination: Back-lit 6-9pm (E.O. 477 sec. 18 )
TRAINWRAP
TRAIN POSTER
TRAIN TUBE CARDS

TRAIN ADS
TRAINWRAP
Display type: Train Wrap
Dimensions: 1,475.28 sq. ft. (2 sides)
Ad Material:
Illumination: Ambient
TRAIN POSTER Display type: Train Poster
Dimensions: 32in. X 16in.
Ad Material: Mactac - JT 5829P
Illumination: Ambientmbient
TRAIN TUBE
CARDS
Display type: Train Tube Cards
Dimensions: On File
Ad Material: Mactac - JT5829
Illumination: Ambient
TRACKWORKS
Office Address: 9th Floor, IBM Plaza Bldg. Eastwod City, Libis, Quezon City.
Phone: +63.2.7091016 / +63.2.7037211 / +63.2.4216447
Email: ask@trackworks.com.ph