MARKMAN Presentation

Nissin Instant Mami

Industry Trends SWOT Analysis Competitors

Situation Analysis

Love for instant noodles Health concerns Income eect

Industry Trend

Strengths

Aordable Easy to prepare Excellent side dish Variety of avors

Weaknesses

Poor nutritional value High in preservatives

SWOT Analysis

Opportunities

Fast-paced lifestyle Unfavorable economic condition More variants of avor More promotions & advertising

Threats

Increasing number of competitors Health-conscious High ination Importation is more preferable

SWOT Analysis

Monde Nissin Corporation Main competitor Dierent avor variants, i.e. chicken, beef, malunggay, etc. Net wt: 2.29 oz SRP: P 7.90

Kainang Pamilya Mahalaga

Competitors

Nestle Second largest competitor Ingredients: ragi, corn, jowar & wheat Net Wt. 77g SRP: P 10.00

Fast to cook! Good to eat!

Competitors

Brand Name & Description Product Positioning Target Market

Product Strategy

Product Name: Nissin Instant Mami Company: Nissin Universal Robina Corporation

Brand Name & Description

Joint venture between Nissin Foods, Japan and URC URC: John Gokongwei on 1954 Nissin Foods: Momofuku Ando on 1948

Main Ingredients include: Flour Starch Water Salt

Brand Name & Description

Customers and potential consumers see the product as aordable but of high quality Oers a taste of seafood to those who have no luxury of time to cook Immediately think of loved ones Allocated with a considerably larger portion on a households tight budget

Product Positioning

Class DE or the bakya crowd Income ranges from very low to none at all Doesnt eat 3 meals a day Informal seglers

Type 2: Broad C Masa Market Busy people used to a fast-paced lifestyle Minimum wage earners

Target Market

Arnel, a salesman Arnel is a busy person and he cant aord to waste time. He works day in and day out to meet with clients and customers of the company he works for to be able to get his commission. He is always on the go and has ligle time for relaxation. Caloy, a construction worker Caloys wife works as a maid and they have 4 children. He and his wife earns at minimum wage thats why they are having a hard time providing for the needs of their family. They value money and try to save it as much as possible. Jun-jun, a high school student Jun-jun studies in a government owned school. He spends almost half of his baon for transportation expenses so he does not have much money for food.

Consumer Prole