Professional Documents
Culture Documents
Likely questions
Employers will ask a range of questions, broadly categorised as follows:
Questions designed to relax you, although some employers like to put you on the spot
straight away
¾ Tell me about yourself?
¾ What should I know about you?
¾ Paint me a picture of yourself?
¾ What are your main achievements to date?
¾ What is in the headlines this morning?
¾ Why do you want to work for us?
Questions to find out how well prepared you are, how keen you are to fill this job and /
or to work for this particular employer.
¾ Why do you want to work for us?
¾ Why should we take you on?
¾ What can you do for us?
¾ What can you contribute to this industry?
¾ What is your impression of this industry / organisation?
¾ What are the main issues facing our organisation at present?
¾ Where do you think we stand in our industry?
¾ Who else have you applied to?
¾ Where did you hear about us?
¾ What do you think are the main skills and qualities required for this job?
Questions to find out about what you have gained from being at the Institute
¾ Why did you choose your course, and what have you gained from it?
¾ Why did you study at your Institute?
¾ What relevance does your qualification have to the real world?
¾ What extra curricular activities did you get involved at the Institute?
¾ How has your Project work contributed to your career aspirations?
Weak points
¾ Have you got a weak point that is going to affect your ability in this job?
¾ What are your weaknesses?
¾ Why did you leave your previous job if any?
¾ Why have you not got much work experience?
¾ What have you been doing since you left the Institute?
¾ How would your worst enemy describe you?
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Scenario questions
Employers will present you with a hypothetical situation and ask how you would
respond. This type of question has a number of purposes, including finding out whether
you can think on your own and giving an indication of how you can transfer your
experience from one situation to another. This is especially useful if you have limited
experience of the job for which you are applying and where employers are recruiting you
on your potential to fulfil the role.
1. You are Brand Manager for a large confectionery firm. One day, you are sent a
note telling you that some of your brands have been purposefully contaminated
with a lethal substance before leaving the warehouse for the retail outlets. What
should you do?
2. As a manager, you are responsible for introducing a staff appraisal scheme into
the work place. How do you allay some of the concerns voiced by your staff?
Employers will ask you to give examples of situations when you have used particular
skills so that they can gather real evidence of the extent to which you have developed and
used them. The key here is to provide lots of evidence of how you used your skills rather
than simply describing the situation. Pay particular attention to the follow up questions
the employers ask.
¾ Give an example of when you influenced the work of others. What did you do and
how did you achieve it? What were the outcomes?
¾ Give an example of when you successfully introduced change into a project or
task. How did you do it and what were the outcomes?
Typical questions
A selection of questions collected from employers, that you may be asked.
¾ What frustrations have you encountered in you present or previous jobs? How do
you minimise their effect on you?
¾ Describe a time when you were asked to co-ordinate a group task.
¾ What has been the most interesting project that you have been involved with
during your present course? What skills have you developed from this?
¾ How do you deal with problems? Give me an example.
¾ Describe a time when you were particularly proud of an achievement on your
course. What made you feel so good?
¾ Give me an example of when you have had to juggle more than one task at a time.
How did you achieve your results? How successful were you?
¾ Describe a time when you have had to use your initiative to resolve a difficult
situation. What did you do?
¾ How would you describe your preferred role when working in a team?
¾ Describe a situation where your role was not your preferred one. How did you
manage yourself?
¾ Describe an occasion when you were not satisfied with a piece of work that you
carried out during your course. What did you learn from this experience?
¾ What kind of things annoy or upset you? Give examples.
¾ In a seminar or group task, how do you ensure that your point of view is heard?
Back this up with a specific example.
¾ What motivates you as a student? How do you make sure that your motivation
remains high?
¾ Describe a time when your motivation, in any situation, was low. How did you
deal with this?
¾ How do you deal with problems? Give examples.
¾ Describe a situation where you used your initiative to resolve a difficult issue at
work. How do you feel you did? Could you have done anything better?
¾ How well do you work as an individual?
¾ Give me an example of a problem you have encountered during your present
course when working on an individual assignment, and say how you resolved it.
¾ Tell me about your most current or most recent job. What exactly do you, or did
you, do?
¾ What examples can you provide which demonstrate your ability to communicate
with members of the public?
¾ Give an example of when you were asked to plan, implement and evaluate a
project or task. How did you feel you performed, and what were your measures of
success?
¾ How do you set your priorities for your course work? Describe whether they vary,
and if so, what changes them? Give specific examples.
¾ Describe your own coping strategy for dealing with stress at work. Illustrate your
answer with a specific example.
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¾ Why did you choose your current course? In retrospect, did you make a good
choice? How might you have improved the decision you made?
¾ What is your view of people who consistently work over their allocated working
hours? How would you deal with this situation?
¾ How would your worst enemy describe you?
¾ Describe a time when you have had to enforce a decision that was unpopular.
How did you go about implementing this decision? Did you make any attempt to
win over people's support? How successful were you?
¾ Have you, at any time, been ultimately responsible for a task or project at work?
Describe it, and indicate how successful it was. How did you measure its success?
¾ What are your best qualities?
¾ How do you ensure that you keep a balance between your study and social life?
Give me an example of how you set your priorities for these.
¾ How do you deal with difficult or aggressive colleagues? Give me an example. In
this example, how successful were you?
¾ What are your weaknesses? How do these affect your study?
Interview Questions for Executive Batch
Work out in advance a good rationale for your moves. People do change jobs and if
your reasons are sound, say so. Don't be defensive or you’ll trigger warning bells.
Reasons to avoid:
¾ Did not get along with employer, other staff or customers,
¾ Did not like the management policies,
¾ Passed over for an increase in salary,
¾ too much pressure/work/overtime,
¾ Too many arguments,
¾ Health problems,
¾ Personal problems interfering with work.
¾ “You’ve moved around a lot, how long would you stay with us?”
This needs preparation. If you have moved around, something along the lines of I
am seeking a long term opportunity, where I can learn and develop. Does this
come with the position we are discussing?' should set the interviewer’s mind at
ease.
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Every interviewer hopes that the next candidate to walk through that door will be
the answer to his search. So many candidates sabotage their own chances by
answering the above question from their own point of view rather than from that
of the company's/interviewer's. The company is only interested in how you can
satisfy its needs and match its job requirements, your needs are secondary
importance.
The best way to answer this question is to follow on from the "Tell me about
yourself" answer and transfer those abilities into discussing the job in question
and the contribution you can make to it.
This can be a very dangerous question. At all costs you should try and avoid being
the first to mention a number. You could sell yourself short, and miss an
opportunity for a higher package or you could price yourself out of the running.
Attempt to turn the question round. For instance: It's hard to discuss salary
without knowing more about the job responsibilities.
If a salary range has been tabled, relate your experience to the range without
being necessarily precise: I think my experience would put me near the high end
of the range, don't you? (SAY IT - ASK IT).
You are under no obligation to reveal information about your past salary, however
you will almost certainly be asked.
If you are in front of a recruitment consultant, tell him your salary package range.
If you are in an interview, try to put the salary question to one side. A good reply
is 'I was well compensated in my previous company but really do not wish to
prejudice myself here by being too high or low. Can we delay this until after
we've looked at all aspects of your current need? or ‘What is your range for this
job?’
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Throughout the interview we have advised you not to lie. If you have been fired, a
lie can look very tempting when faced with this question. However, lying is never
a wise course of action; you would be amazed how often people are caught out.
The best course of action is to present the truth in the most favourable (but
honest) light possible. Have a good explanation worked out and tested with
friends.
For instance: 'We had a change in general managers and although I had been
doing a great job, as you can see from my achievements, I was replaced by one of
his former associates'. or: ‘The company decided to close down its operation and
offered me a job elsewhere. I would like to stay in the area so that's why I'm
looking around’.
Indicate that you can, then counter: 'How much pressure is involved in this
position?' Learn what he/she means by pressure. If you excel at pressure jobs,
give her a few examples.
As above, whatever your true feelings, be positive. 'He was the kind of person I
could learn from'. or: 'We were able to communicate well and things got done
quickly'. Never insult or mock former supervisors, it paints a poor picture of you,
not them.
Recall your list of strengths and identify one that you feel would be particularly
appropriate for the position in question. Tie it to an achievement and ask: 'Is that
the kind of quality that would help you? Remember ‘Say it – Ask it’ at every
opportunity!
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Look at your list of weaknesses and relate the weakness (excess) back to your
strengths 'I like to get things done quickly.... sometimes I get impatient but I'm
learning how to overcome this.'
Don’t think you can get away with announcing proudly that you have no
weaknesses, the interviewer will not be impressed. And don’t declare that you’re
greatest weakness is that you like to work too hard. The interviewer has heard
them all before and won’t take you seriously.
This should present no problems to the smart candidate who did their research
properly. Confidently deliver the key points about the products, sales, profits, (or
losses), news or personnel? Don’t try and prove you know everything there is to
know by rambling on for half an hour. The key elements will suffice.
We’re not joking, some candidates have been asked this question although it’s not
particularly common. A possible answer might be: 'No, is that a problem you've
encountered previously?' If you have had a drinking problem in the past and are
on the road to recovery, there is no sense in bringing it up, especially as the
question refers to the present. Had the question been stated: 'Have you ever had a
drinking problem - and you once had one - you could say, 'I was once concerned
about having too many business lunches with wine, so on my own, I stopped all
drinking during working hours'. (If you still have a problem, help is available -
Get it!)
You should have developed a “feel” for the organisation’s culture by this stage.
For instance, formal or informal, bureaucratic or meritocratic? Frame your
response accordingly. Have a few key examples tied to achievements that show
your management capabilities.
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A very loaded question. Under no circumstances list tasks and responsibilities that
you dislike, you’ll rule yourself out of the running at record speed. A positive
reply might be; ‘I'm the kind of person who does whatever is necessary to get the
job done. When I do run into something disagreeable, I try to do it first and get it
behind me. I have no particular dislikes’.
“Did you increase sales/profits in you last job?”
Here is your chance to elaborate on your best achievements '...Is that the kind of
sales person you seek?' (SAY IT - ASK IT)
“How did your boss, colleagues and subordinates get on with you?”
Have some examples of the kind of team member you are. This is a good time to
bring up that you are a non-political person and to illustrate your team worker and
inter-personal skills. Look back at your answers to those questions in your Career
Appraisal questionnaire, such as 'What are your subordinates saying about you
now?'.
Tie your answer to goals that could conceivably be realised in the interviewing
company. For instance, if your long-term goal is to set up your own company, this
may not be the best forum to discuss it. Limit your goals to just the short and
medium range. Be realistic. A good reply is orientated toward growth and
achievements.
Watch out - this is another loaded question. Firing people is partly the company's
responsibility as well as the individual's and is often considered to signify a
failure in the recruitment and selection process. It is beneficial to analyse what
went wrong and why. A sensible answer acknowledges the seriousness of firing
people and recognises its importance as a learning experience. For instance, “I did
have to fire people in my last job. It made me realise how important it is to make
the right selections the first time round.”
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You know and understand the job requirements, match them with some of your
significant achievements. This demonstrates your ability to do the job. Round
your answer off with another Say it – Ask it phrase. For instance: 'If there are
opportunities to do that and more here, then this is a great fit. What do you think?
The section above suggested approaches to some of the most commonly asked
interview questions. The section was by no means exhaustive, there are thousands
of questions you might be asked, however they do tend to focus on the same
areas.
You should also consider potential answers to the following questions and you
will rarely be caught out. Even though the precise question may not appear, your
thorough preparation will ensure you can cope with any “curve balls”. Do not
attempt to memorise your answers, there are far too many questions and “learnt”
answers often sound too practised and are inflexible, just think through how you
would answer them and the impression that answer would make. Beware of the
‘easy’ questions - “Tell me about yourself” looks easy, but it is one of the most
important answers you’ll ever give.
Interview Questions for Marketing Students
Interview Questions about Sales
This type of question is designed to investigate both your approach to sales and your
knowledge of the company’s products. When preparing, thoroughly research the
products or services you would be selling if you were successful, and how these
compare with those of the main competitors.
¾ In your current position, in a typical day, how much time do you spend
communicating with prospects and customers?
The term “sales” is very broad, and different companies approach this area of their
business in very different ways. In an interview for a sales job, the interviewers will
try to find out whether your approach will fit in with their company culture. At the
very least, you should prepare by getting a feel for the type of selling that you (or
your team) would be doing? Will you have to suffer frequent rejections as you try to
make a few high-value sales? Will there be lots of cold calling, or is it more about
nurturing relationships with existing customers? The more you can find out in
advance, the better.
You are likely to face at least one question of this type, asking you about a specific
marketing skill and how you have applied it in the past. A good way of preparing is to
create two lists: a list of the marketing successes of which you are most proud and a
list of skills that are important to your work. Then try linking each skill to one or
more successes. Then, in the interview, you won’t have to think on your feet – you
will get the opportunity to give a confident answer relating to your skills, and to
impress the interviewers with your past triumphs.
¾ Tell us about a recent marketing campaign run by our company and how this
affected our brand.
If you are applying for a position at a large company, they will expect you to
understand their brand identity and to recognise the ways in which it has been
promoted in the past. Again, good preparation (and research) here will give you an
advantage over lazier candidates.
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¾ What approach do you take to ensuring that your team is effective and
motivated?
Management calls for a whole new set of skills over and above those needed by
marketing and sales staff without these responsibilities. Interviewers are likely to
question you about the following qualities, among others: leadership, delegation,
mentoring, strategy, peacemaking and vision. Think about any great managers you
have worked for, and try to adopt the tactics that were successful for them.
¾ Describe a stressful situation you have been in and how you handled it.
A management role in sales and marketing can be very stressful. There are always
targets to meet and unexpected problems along the way. You need to demonstrate that
you are capable of working, and even thriving, under such pressure.
Presenting Yourself
A job interview is an opportunity to market yourself. This is obviously of particular
importance in sales and marketing – if you can’t present yourself in a favourable
light, who is going to trust you to represent their products and services to the public?
Because of this, it is important that you come across as smart, creative, confident
(even if you’re not) and well prepared.
The tips given above should have helped you to get started. The rest is up to you.
The 25 most difficult questions you'll be asked on a job interview
Your homework should include learning enough about the company to avoid
approaching places where you wouldn't be able -or wouldn't want- to function.
Since most of us are poor liars, it's difficult to con anyone in an interview. But
even if you should succeed at it, your prize is a job you don't really want.
5. What do you find most attractive about this position? What seems least
attractive about it?
List three or four attractive factors of the job, and mention a single, minor,
unattractive item.
8. Please give me your definition of [the position for which you are being
interviewed].
Keep your answer brief and task oriented. Think in in terms of responsibilities and
accountability. Make sure that you really do understand what the position
involves before you attempt an answer. If you are not certain. ask the interviewer;
he or she may answer the question for you.
11. Your resume suggests that you may be over-qualified or too experienced
for this position. What's your opinion?
Emphasize your interest in establishing a long-term association with the
organization, and say that you assume that if you perform well in his job, new
opportunities will open up for you. Mention that a strong company needs a strong
staff. Observe that experienced executives are always at a premium. Suggest that
since you are so well qualified, the employer will get a fast return on his
investment. Say that a growing, energetic company can never have too much
talent.
13. Are you a good manager? Can you give me some examples? Do you feel
that you have top managerial potential?
Keep your answer achievement and ask-oriented. Rely on examples from your
career to buttress your argument. Stress your experience and your energy.
15. Have you ever had to fire people? What were the reasons, and how did
you handle the situation?
Admit that the situation was not easy, but say that it worked out well, both for the
company and, you think, for the individual. Show that, like anyone else, you don't
enjoy unpleasant tasks but that you can resolve them efficiently and -in the case of
firing someone- humanely.
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16. What do you think is the most difficult thing about being a manager or
executive?
Mention planning, execution, and cost-control. The most difficult task is to
motivate and manage employees to get something planned and completed on time
and within the budget.
18. Why are you leaving (did you leave) your present (last) job?
Be brief, to the point, and as honest as you can without hurting yourself. Refer
back to the planning phase of your job search. where you considered this topic as
you set your reference statements. If you were laid off in an across-the-board
cutback, say so; otherwise, indicate that the move was your decision, the result of
your action. Do not mention personality conflicts.
The interviewer may spend some time probing you on this issue, particularly if it
is clear that you were terminated. The "We agreed to disagree" approach may be
useful. Remember hat your references are likely to be checked, so don't concoct a
story for an interview.
19. How do you feel about leaving all your benefits to find a new job?
Mention that you are concerned, naturally, but not panicked. You are willing to
accept some risk to find the right job for yourself. Don't suggest that security
might interest you more than getting the job done successfully.
20. In your current (last) position, what features do (did) you like the most?
The least?
Be careful and be positive. Describe more features that you liked than disliked.
Don't cite personality problems. If you make your last job sound terrible, an
interviewer may wonder why you remained there until now.
Congratulations on getting the job interview call letter! When you hold the job
interview call letter, remember to tell yourself that you are among a select 20 per
cent to get the job interview call letter. The job market is very competitive. You
need to prime yourself to give your best to this crucial interview. Good interview
preparation makes the difference between getting and not getting the job. Here are
some interview preparation tips to help you through the interview process.
Rework your CV
One of the first steps to the interview preparation process is to fine tune your
resume. So take a hard look at your resume. Rewrite your mission statement to
match the requirements of organization and add relevant experiences or skills that
will make you more attractive to the organization. A study of the company’s
advertising will give you a feel of the organization’s marketing strategy, whether
it is aggressive or laid back. Set the CV’s tone accordingly
Once you get the job interview letter, make your sure you establish contact with
the points person, usually in the Human Resources (HR) department. Tell her that
you have received the letter and iron out any thing in the letter which is not clear,
be it time of interview, location or what certificates/ samples of work you have to
carry with you.
Don’t stop with the human resources. Establish contact with people in the job
functions you are interviewing for. Your interview preparation will get a solid
boost if you can meet with them to learn more about the organization and their
careers.
You might feel foolish doing this, but it is a good idea to practice in front of a
mirror. Smile and say `Good Morning’ to yourself. Answer common interview
questions to yourself.
Better still is to get others to interview you. Friends and faculty are often a good
source. You can also avail of Graduate Tutor’s interview preparation and practice
services to have a professional interview you.
Plan what you are going to wear the job interview based on the culture of the
organization. It is better to be a little over dressed than underdressed. Select
clothes which are not too loose or too tight.
The formal interview process usually begins with a call for resumes. The next step
in the interview process is a resume screen. Most companies have a phone screen
inbuilt in their interview process just after the resume screen and before the job
interview call letters are issued. If you are reading our interview preparation and
interview process pages, it is likely that you have already received the job
interview call letter and so we provide you a few tips to handle the next step in the
interview process which is the first round of job interviews.
Remember to smile and stay calm through the interview process. Be relaxed but
not casual. Wait to be asked to sit, before you do so. Keep your hands still and do
not fidget. Above all, be excited to meet them, though not overly so.
Personal hygiene is very important at all stages in the interview process. Make
sure you haven’t bitten your nails through! Dress neatly. Get your hair trimmed
and shave well.
Others
Follow up
Call your contact in the company and thank her. You can also send a thank you
card or email.
¾ Types of Interviews
Here are a few types of interviews you may see in the interview process.
i) The screening interview: This type of job interview is not to select, it is to
reject candidates not suitable early in the interview process. The interviewer will
try to find reasons why you should not be hired. She will look for gaps in your
resume. Remember it is not personal.
ii) Resume interview: This job interview is based on the resume. In most cases,
the interviewer will go through it chronologically. Click here to read more about
resume interviews.
iii) Behavioral interview: You will be assessed on the basis of your performance
in your previous job. Be prepared to talk about the job and your contribution to
the company’s success.
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iv) Fit Interview: This a behavioral structured interview to assess the work
tolerance dimensions of the candidate for a particular job. This part of the
interview process starts with a pre-interview list of traits to check for. The
opening, closing and the interview questions asked in this type of job interviews
may be pre-planned. Each of the work tolerance dimensions will have its set of
interview questions and evaluating criteria. The interviewer will also assess
whether you fit culturally into the organization.
¾ Interview Questions
Interview Questions vary according to the vertical. Here are some sample
interview questions usually asked during the interview process.
Tell me about yourself. (This opening gambit generally indicates the inexperience
of the interviewer. Grab the opportunity to highlight your skills and how you
would be an asset to the company. Don’t talk too much.)
Why have chosen this subject to major in?
Why do you want to work here?
What do you bring to the table? (i.e., what are you strengths and weaknesses? )
What salary do you expect?
What was your salary at the previous concern?
Why do you want to leave your job?
What are the challenges and threats in this sector?
Are you a team player?
Is there anything you need to know about this company?
Sample Questions you can ask.
Do you have expansion plans?
What would be my job profile?
Who do I report to?
Will I get to travel?
If there are adverse media reports, you can quiz them about it
Interview Answers
Be truthful, clear and to the point in your job interview answers. The trickiest part
of the job interview is negotiating your salary. Many people feel they undersold
themselves at the first job interview. So when asked about salary, answer
honestly. Ask for a reasonable increase in remuneration and benefits. Remember
this is the last time you will be in a position to negotiate you pay packet in this
organization.