DEPARTMENT OF TOURISM: OFFICE OF TOURISM DEVELOPMENT PLANNING

Prepared by: Ariel R. Abliter BSPA 2-1 Submitted to: Dr. Joel T. San Luis
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TABLE OF CONTENTS OFFICE OF TOURISM DEVELOPMENT PLANNING .. 1 TABLE OF CONTENTS . 2 INTRODUCTION 3 DISCUSSION ... 4 SYNTHESIS AND CONCLUSION 8 BIBLIOGRAPY ... 9 CURICULUM VITAE ..... 10

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INTRODUCTION

Tourism is a powerful force in the socio-economic development of many countries, both mature industrial economies and developing economies. The opportunities that tourism presents encourage entrepreneurship and stimulate business. Tourism-related industries spawn or give impetus to other industries. Hotels, restaurants, and shops spur the construction industry; restaurants create demand for farm products and agricultural produce; and souvenir shops and retail establishments in the area promote the handicraft industry. The resultant expansion or improvement in infrastructure such as roads, airports, seaports, transportation systems, and in a cleaner environment bring in foreign investments in the form of more and better resorts and support amenities like hotels, restaurants, and entertainment establishments. Tourism is a key element of the Philippine economy. The Philippine Chamber of Commerce and Industry (PCCI) highlights tourism as key industry for the countrys economic development. As such, it is coordinating the private sectors initiative and the government program to leapfrog the growth of the tourism industry. The Philippines has timeless competitive advantages. It is near North Asia, which is composed of the rich sources of tourists: China, Taiwan, Japan, South Korea, and Hong Kong. The country has world-class natural attractions, like the world-famous Boracay beaches and Puerto Princesa Underground River.

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DISCUSSION

OFFICE OF TOURISM DEVELOPMENT PLANNING- The Office of tourism Development Planning shall have the following functions: Formulate plans and policies for the development of the tourism industry, including but not limited to national tourism plans and the identification of master physical plans for tourism zones within the country; Monitor and evaluate plans, programs and projects of the Department to ensure their effective implementation; Undertake research studies and surveys for the continuing analysis of the tourism industry; Compile and integrate statistical data on the tourism industry and publish the; Coordinate and assist in the implementation of tourismoriented projects, plans or operations of local governments, governmental agencies, public corporations, and where clearly necessary and feasible, those of private entities so as to make possible the accelerated and balanced growth and development of tourism in the Philippines which is responsible to the needs of targeted travel markets, domestic and foreign, and beneficial to a great number of Filipino communities; Analyze specific geographical areas with potential tourism value leading to the preparation of a national tourism development plan which will establish the order of priority for the development plan of tourist zones; Formulate a government plan for each zone in coordination with other government agencies and local government units exercising political jurisdiction over the area, provided, that the plan of the zone to be developed shall cover specially those aspects pertaining to tourism; provided further, that the tourism development plan is fully coordinated and integrated with other sectoral plans for the area; and ensure through proper coordination with appropriate

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government agencies and local private agencies the social growth of the community within a tourist zone; carefully control possible negative social impact brought about by tourism development. The Philippine tourism sector has a long been seen as making significant contributions to socio economic development goals because of its combination of rich tropical natural and cultural heritage, the hospitable nature of its people, and its geographic position in Asia which has the largest and fastest growing markets (China and India) in the world. For example, between 2000 and 2010, total outbound travel from the PRC increased from 10.5 million to 54 million with total outbound market value in expenditure estimated at $48 billion in 2010. The Department of Tourism Marketing Effort With these cluster attractions, the DOT is concentrating its marketing efforts to attracting Japanese, Korean, and Chinese tourists. It is they who would be attracted to the countrys natural wonders because they are not many, if there are any, such attractions in their countries. Their temperate climates do not allow them to indulge in outdoor sports or leisure activities. As the Philippines is only several hours away, and since prices are affordable to them, they are likely to prefer to come to the Philippines than other destinations in Southeast Asia. Tourist Market Demand In 2010, a total of 3.5 million international tourists visited the Philippines up from around 3.1 million in 2009. Over 61.5% of these arrivals came from the Asia Pacific Region with South Korea, Japan, and ASEAN being the main markets. North America and Europe are the most important long-haul markets for the Philippines. Surprisingly, China and India account for only a small fraction of the total market despite their enormous size and value.

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Overseas Filipinos - Philippine passport holders permanently residing abroad, excludes Overseas Filipino Workers From the 2009 National Statistics Office - DOT Household Survey on Domestic Visitors (HSDV), it is estimated that a total of 22.8M Filipinos (15 years old and older) traveled within the country from the period April 1 to September 30, 2009. From the same survey it is estimated that 53.3% traveled to visit friends and relatives. Those who traveled for vacation and leisure comprise about 7.8M or 34.3% of the total domestic travelers. Domestic Tourism Expenditure (at current prices) increased 4.1% in 2009. It is estimated that a growing middle class in the main cities of the country is the driver of the domestic tourism in the Philippines.Although data on the volume of Philippine outbound international tourism is not available for 2010, after allowing for departing overseas workers, it is estimated that about 2 million Filipinos travel abroad for short-term visits. The short-haul destinations in East Asia and ASEAN account for most of these while the USA and Europe are the most important long-haul destinations for outbound Filipinos. It is noted that some short-haul overseas destinations are substitutes for domestic destinations and the Philippine tourism sector thus competes with these destinations for their business. Tourist Market Supply The Philippine tourism inbound, domestic and outbound markets support the operation of 36 international airlines including five (5) of Philippine origin, and five domestic carriers. In 2010, the international carriers operated an average of 806 incoming scheduled flights per week with 197,000 seats per week from 42 foreign ports going mainly to Manila and Cebu, but also Laoag and Davao, and some charter flights to Kalibo and Puerto Princesa. Total seat

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capacity utilization levels are high at around 65%. The five domestic carriers operated an average of 3,000 flights with 348,000 seats per week in 2010 based mainly on a hub and spoke system centered upon Manila and Cebu and to a lesser extent Davao, Clark and Laoag with total seat utilization averaging around 82%. The market alsosupported the operations of: 45 RO-RO and inter-island shippingcompanies servicing a total of 184 routes; and 6,000 interisland buses with estimated seating capacity of 60 per bus. These interconnect the main market gateway and generating cities with the secondary cities of the country and are generally highly utilized at above 85% of total capacity. Growth Performance and Prospects The overall growth trend for international tourism between 2001 and 2010 has been below 5% per annum -1.3% p.a. for domestic visitors from year 2005 - 2009, and 9.1% p.a. for outbound tourism from year 2000 - 2007. While outbound tourism have grown quite robustly, as noted from a comparison of international arrivals between the Philippines, ASEAN, the Asia Pacific Region, and the world, its international tourism arrivals performance has been quite modest. Similarly, the Philippines share of total global,

regional, an ASEAN international expenditure has been well below that of the ASEAN and East Asia and the Pacific levels.

Public-Private Sector Partnership in Tourism Development Getting the local government and the towns civic clubs to join hands in enhancing the attractiveness of tourist destinations should be one of the principal tasks of the Department of

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Tourism. The Secretary needs to launch an information and education campaign that highlights the significant contributions that tourism can make to the development of the local economy, the improvement of the environment, and the increase in job opportunities. He needs to personally persuade the local people to support efforts to develop tourism in the area. He must also commit to use the resources of the Department and its influence on the other Departments like the Environment and Natural Resources, Agrarian Reform, and Interior and Local Government for the development of tourism in the area.

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SYNTHESIS AND CONCLUSION The recent initiatives of the Philippine Government in the tourism sector have provided a solid platform for addressing many of the issues and constraints that have prevented the sector from achieving its real potential in the past. In particular, the tourism law provides a framework for putting in place the planning, institutional, coordination and resourcing framework necessary to implement programs and projects to accelerate the development of tourism to the desired levels. The aggressive effort of the Department of Tourism and the enthusiastic participation of the private sector, with deliberate push from the Philippine Chamber of Commerce and Industry, to upgrade and expand the tourism-related infrastructure, facilities, amenities, and systems present a bright future for the tourism industry. After all, it is one industry where we have a permanent competitive edge over our ASEAN neighbors proximate geographical location to emerging tourist markets, more attractive natural wonders, and warm and friendly people. All that is lacking is comparable infrastructure and more tourist-oriented facilities. The government and private investors are working fast towards correcting that competitive disadvantage. The countrys economy will soon be driven by the tourism industry.

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BIBLIOGRAPY

http://www.dlsu.edu.ph Tourism Research & Statistics Division, OTPRIM Department of Tourism (DOT) http://media.wix.com http://www.gov.ph/section/briefing-room/department-of-tourism

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CURICULUM VITAE PERSONAL DATA Name: Ariel R. Abliter Address: 56 Tampoy2 St. Marulas Valenzuela City Contact Number: (Mobile) 09096963744 Email Address: ariel_locco@yahoo.com Date of Birth: January 6, 1994 Gender: Male EDUCATION Tertiary: Pamantasan ng Lungsod ng Valenzuela-Valenzuela City Bachelor of Science in Public Administration School Year: 2011-2012 (Undergraduate) Secondary: Valenzuela National High School Year Graduated: 2011 Elementary: Serrano Elementary School Year Graduated: 2007

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