Emami Ltd, the flagship company of the Rs 2000 crore Emami Group, is a leading player in the personal and

healthcare
consumer products industry in India. A jewel in the crown of the conglomerate, the company is a coveted
Rs 700 crore business entity engaged in manufacture and marketing of health, beauty and personal care products that are based
entirely on ayurvedic formulation.

Established by Mr. R S Agarwal and Mr. R S Goenka in 1974, Emami Limited has over 25 brands under its
portfolio. The focus is on providing the consumers with innovative products which are capable of meeting their
multiple needs and add value by enhancing the quality of life. Through innovative and power brands Emami touches
the lives of all consumers, spanning across various income groups in both urban and rural India. Emami’s success
story is not only weaved around the holistic healing system of ayurveda, but also in its product innovation, dynamic
and focused leadership, a strong supply-chain management and unwavering commitment to partners and
stakeholders.

The company’s financials show it has repeatedly outperformed the industry standards. Emami Ltd has maintained a
CAGR of 25% over the last three years compared to the industry average of 16-17%.

Understanding the human needs and fulfilling them by dint of technical research is a positive feature of Emami. This
is being made possible by Himani Ayurveda Science Foundation (HASF) that generates the very best of ayurvedic
formulations. The foundation’s unique range of healthcare products aptly caters to consumer needs. The world class
quality control methods and processes maintained by HASF ensure optimum utility of each ingredient. The
foundation is completely engaged in constant innovation and pharmaceutical enhancements.

Boroplus brand is the market leader in the antiseptic cream segment; the Navratna Oil is also in the pole position in the cool oil
segment. Fair and Handsome is the pioneer in the fairness cream for men segment. Emami’s products in different categories like
cool oil, antiseptic cream, fairness cream for men, and the crème herbal hair pack have carved a niche for themselves in their
respective segments.

Boroplus has been selected as among the top 100 brands by the Brand Equity of The Economic Times. In 2006 and 2007,
Navratna has been ranked the 6th Most Energized Indian Brand by the DY&R Brand Asset Valuator.

Sona Chandi Chyawanprash, Himani Fast Relief, (ayurvedic pain relief ointment) Mentho plus (pain balm), Hairlife (crème
herbal hair pack) and Emami Malai Kesar (cold cream) are also major players in their respective categories. Brand extensions
have helped Emami consolidate its position in the market and also cater to varied consumer needs.

Emami has recently entered the glycerine soap category with Emami Pure Skin and petroleum jelly category with
Emami Vasocare.

Emami has successfully established its brands through strong celebrity endorsements. It is the only corporate entity
in the country to have both Amitabh Bachchan and Shah Rukh Khan as brand endorsers for the same brand,
Navratna. The concept of brand endorsement by celebrities has been successfully experimented in case of 25 brand
launches. Besides Amitabh and Shah Rukh, other celebrity endorsers of Emami’s brand include Madhuri Dixit,
Kareena Kapoor, Govinda, Sourav Ganguly, Chiranjeevi, Surya and Upendra among others.

Emami has also taken up a major revamping project to enhance the sales and distribution, human resources
development and logistics with the globally renowned professional advisory services firm, Ernst and Young. ‘Project
Navodaya’, as it is truly called, will help Emami fast track its topline and bottom-line growth and build a robust
platform for growth initiatives

Emami covers all the states with 28 depots across India. Its supply-chain management assumes immense
significance which was aptly reflected through remarkable expansion in dealer-distribution network, outlets and
manpower. The domestic sales and distribution division directly covers 4,00,000 outlets all across the country along
with an additional 2100 modern retail outlets. Emami’s products reach out to nearly 30 lakh retail outlets across
India through 4,000 distributors.
The company has ultra modern manufacturing facilities all across India including Kolkata (West Bengal), Guwahati
(Assam), Pondicherry, Uttaranchal and Baddi (Himachal Pradesh). It has adopted the Total Quality Management
system and all its manufacturing facilities have received cGMP and ISO 9001:2000 certifications.

Recently Emami Limited with an investment of Rs 700 crore has acquired major stake in Zandu Pharmaceuticals
Works Ltd on the basis of huge business synergy between Zandu and Emami.

Emami Ltd has recently been conferred the Most Enterprising Company of the Year by IIPM (Indian Institute of
Planning and Management) and The Sunday Indian publication of the Planman Media Group. In 2007, the company
received the Institute of Cost and Works Accountants of India (ICWAI) Award for Excellence in Cost Management.

In East India Emami occupies leadership in sectors such as paper and newsprint, private hospital, edible oil, bio-
diesel and real estate. Emami also has presence in ball pen tips manufacturing, contemporary art and retail chain
with Frank Ross and Starmark. Emami has also signed a MoU for a cement plant in Chattisgarh.

The inception of Emami Group took place way back in mid seventies when two childhood
friends, Mr. R.S. Agarwal and Mr. R.S. Goenka left their high profile jobs with the Birla Group
to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata
in 1974.

It was an extremely bold step in the early seventies when the Indian FMCG market was still
dominated by multinationals. Several such companies headquartered in Kolkata were
considering shifting out of West Bengal due to labor unrest and political problems.

But against all odds with a vision of combining the age old wisdom of Ayurveda with modern
manufacturing techniques for creating winning brands the company was started with a meager
amount of Rs. 20,000.

A dream of reaching out to the Indian middle class; a target audience whom they thought will
have increasing potential for consumption, the company started manufacturing cosmetic
products as well as Ayurvedic medicines under the brand name of Emami from a small factory
in Kolkata.
In the early days the two friends used to go around places and sell their cosmetics from shop to
shop. They piled their goods on hand pulled rickshaws and went on distribution drives making
their brand extremely popular, available and acceptable among consumers.

The first-rate quality of the products soon created a consumer pull and gradually some people
were hired to work for them. A chain of distributors was established and the sale of Emami
products spread from West Bengal to rest of Eastern India and gradually to other states.

Emami Talcum, Emami Vanishing Cream and Emami Cold Cream were great favorite brands
with the quality conscious consumers in the mid-seventies. The company soon became adept in
selling beautiful dreams to Indian women interested in finding their own identity. The signature
tune of “Emami” played over radio and TV became a household favorite.

In 1978, Himani Ltd (incorporated as a Private Limited Company in 1949) had become sick unit
and was up for sale. Himani, almost a 100 year old company with good brand equity in Eastern
India and a well laid out factory in Kolkata, was producing a number of cosmetics. Mr. Agarwal
realized the opportunity and acquired Himani though for their young organization it was a tough
task to mobilize resources for buying a sick unit and even tougher to turn it around to a
profitable venture. The degree of financial risk involved was enormous considering the small
capital base of the company in those days. However Mr. Agarwal, supported by Mr. Goenka
decided to go ahead with the deal which later on proved to be the turning point for the
organization.

Mr. Agarwal decided to produce in the Himani factory different types of health care items and
toiletries based on Ayurvedic preparation. Ten years after commencement of the company, it
launched their first flagship brand Boroplus Antiseptic Cream under the Himani umbrella in
1984. Many additional brands followed Boroplus including Boroplus Prickly Heat Powder
which came as a brand extension of the mother brand. Emami brands started selling in all states
of North, East and West India. Today Boroplus is not only the largest selling Antiseptic Cream in
India but also in Russia, Ukraine, and Nepal.

Nineties was very eventful for Emami. The next flagship brand of the company Navratna Cool
Oil came in the nineties under the Himani Umbrella and the second factory was opened at
Pondicherry to expand production. Navratna over the years has becomea market leader in the
cool oil category.

The introduction of new brands continued and the distribution network of the company was
extended to South India with Navratna spear heading the process. In 1995, Kemco Chemicals,
the partnership firm was converted into a Public Limited Company under the name and style of
Emami Ltd. In 1998, Emami Ltd was merged with Himani Ltd and its name was changed to
Emami Ltd as per fresh certificate of incorporation dated September1, 1998.

In 2000, with a view to concentrate on its core FMCG business, Emami’s investment
undertaking was demerged and Pan Emami Cosmed Ltd. issued its fully paid up shares to
shareholders of Emami in the ratio of 1:1. In 2003 a new factory unit was set up at Amingaon,
Guwahati. A Public Issue of 50 lacs Equity Shares of Rs2/- each at a price of Rs. 70 followed in
2005. The issue was oversubscribed within few seconds of its opening with an overall over
subscription of 36 times of the issue size. The share price sold at Rs. 70 today is quoted in the
stock market as Rs. 210.

In 2005 Emami created a marketing history in India by launching Fair and Handsome, the first
fairness cream for men.

In 2006 the company decided to introduce a Health Care Division and a number of new brands
of Ayurvedic OTC medicines. The company has taken up the challenge of growing this new
division with a dedicated and enthusiastic team working on this project.
Among the brands created by the company, today Navratna brand is Rs.200 crore followed by
Boroplus brand standing at Rs.150 crore and Fairness family standing at Rs.55 crore. Sona
Chandi Chyawanprash is number two and Menthoplus and Fast Relief are number two in their
respective categories.

In 2006, J B Marketing & Finance Ltd., the erstwhile marketing company of the Emami Group
merged with Emami Ltd. and the total turnover of Emami including sales in domestic and export
market stood at Rs 516 crores at the end of the fiscal year 2006-07.

While Emami Limited is on lookout for acquisitions in India and abroad for inorganic growth in
FMCG sector, it has also identified ‘Realty’ as another potential business opportunity. A wholly
owned subsidiary, Emami Realty Pvt. Limited, has been formed in May, 2007 to take up this
business. Apart from utilization of Emami’s war chest, it would also give Realty business an
independent and separate focus since it would be a 100 per cent subsidiary of Emami Ltd. While
aggressive growth in FMCG business would continue, Realty would further enhance
profitability and shareholders’ wealth.

With in three decades, the company has grown into a huge Rs. 600 crore Emami Ltd under the
flagship company of the Rs.1600 crore Emami Group.

Today, Emami Limited is lead by Mr. R S Agarwal and Mr. R S Goenka with the help of the
second generation Promoter Directors from the two families. Qualified and dedicated set of
professionals run the day to day operations of the company. Recently a new corporate office
“Emami Tower” has been added to the history of the company which houses Emami Limited as
well as all the other Group companies in Kolkata.
 Our Vision
Making people healthy and beautiful, naturally

Our Mission

We would strive
•

• To contribute whole heartedly towards the environment and society integrating all our
stakeholders into the Emami family
• To make Emami synonymous with natural beauty and health in the consumers mind
• To effectively manage talents by building a learning organization
• To strengthen and foster in the employees, strong emotive feelings of oneness with the
company through commitment to their future
• To drive growth through quality and innovation in products and services
• To uphold the principles of corporate governance
• To encourage decision making ability at all levels of the organization

We would strive to be

• To be part of every household in the country

• To be a major player in every product category we venture into
• To be one of the most respected marketer in the country
• To be recognized as a global brand

Company’s core values

• Commitment & loyalty to institutional values and principles

• Integrity
• Customer orientation
• Leadership and innovation
• Attention to detail
• Teamwork & team environment
• Simple living, high thinking
• Social responsibility
• Environmental safety

Commitment & Loyalty to institutional values and principles

A strong sense of ownership and commitment towards the organization and the business as a
whole is the basic premise of all actions. We believe every employee is a member of the Emami
family and as a family we shall work in the larger interest of the organization for the benefit of
all our stakeholders. The human dignity and worth of an individual is acknowledged and
maintained at all times. Nothing shall impose upon the dignity and stature of the institution
which has its roots in these articulated core values. We will not venture into any activity which is
at cross purpose to our values and principles.

Integrity
This is cherished above all within our organization and whatever we say, do, and the way we do
it, will emphasize our integrity and dependability. Our employees, products and services will
clearly communicate this strength to all our stakeholders. We will practice integrity in its real
sense in all our personal and business actions

Transparency and openness to protect stakeholder value

We are open and transparent in all that we do and say. This applies to all working relationships
and at every level. Involvement, trust and willingness to listen are the guiding principles for
decision making. We believe in open communication, offer freedom to speak one’s mind &
demonstrate openness & clarity in all our actions. We exercise transparency in dealing with all
our stakeholders and we believe this is the only way to build their trust and value.

Customer Orientation
The underlying principle being that progress can be mapped only in terms of customer
orientation, both internal and external, in all its spheres of quality, service and reliability. Our
‘Customer Processes’ are proactive & relevant and are perceived as such by our customers.
Customer delight is the vital purpose of our business. This necessitates providing quality,
reliability & a high level of service in all our business dealings.

Leadership and Innovation

This stands firmly on a foundation of commitment and leadership in all that we do or say. Strong
evidence is present in our actions, an emphasis laid on an opportunity to free fly and to set
standards of excellence in performance. We strongly encourage and reward innovation at all
levels. All these are manifested in an environment of innovation and leadership.

Attention to detail
Utmost importance is given to attention for details in all that we do or say. It is the diligence
which provides us with the competitive edge and also ensures quality in all our activities.

Teamwork & Team-oriented Environment

Teamwork is the cornerstone of our business that helps deliver value to our customers. We work
together across titles, jobs and organization structure to share knowledge and expertise for the
growth of the individual and the organization. We provide an environment which would foster
teamwork, cooperation and an urge to utilize knowledge and information.
Simple living, high thinking
As an organization we will imbibe the principles of leanness and agility of a small organization
and discourage extravagant expenses in all our dealing and strive towards becoming an
organization worth emulating.

Social Responsibility
We shall continue to contribute to the communities in which we thrive and address all social
issues responsibly. We strive towards giving back to the society as a responsible institution and
aid in growing the resources around us for building a vibrant nation.

Environmental Safety
Environmental Safety makes the framework of all our activity. We strongly believe that safety of
an individual only will lead to a safer society for our forthcoming generations and we earnestly
vouch for that. All our processes, products and services aims at safeguarding our environment.

Emami Limited is one of the fastest growing ayurveda-focused, health, beauty and personal
care product companies in India today.

We are in the field of manufacturing of health, beauty and personal care products for over 25
years. Through the efforts of a team of committed and competent personnel, we strive for
continual improvement in our quality performances.
 Headquarter: Kolkata

Manufacturing plants: Kolkata, Guwahati and Pondicherry

Manufacturing facilities with cGMP and ISO 9001:2000 certifications

Total Area: 1,36,800 sq.ft.

Built up Area: 102174 sq.ft.

Important Product Categories Manufactured

We have a portfolio of over 20 products derived from select and effective ayurvedic, natural and
herbal ingredients. Our main product categories consist of the following:

• Hair Care
• Skin Creams and Lotions
• Talcum Powder
• Ayurvedic Health Care Products

In view of the fact that innovation represented the company’s principal driver, the company
continued to strengthen its R&D Infrastructure.

The R&D department, located in Kolkata and Mumbai, follows an extensive process, introducing
products that are safe and effective.

Market study integrated with

 ideas from internal database

Series of trials

Internal specifications
at each level

External
approval

Coordination between
production, QC and R&D team

Toxicity trial

Pharmacology trial

Clinical trial

Priorities The Company’s research focus comprised the following priorities:

• Successful completion of a series of tests required to develop safe and effective products.

• Extensive study of a database of age-old tomes (granths) leading to the identification of

effective ayurvedic formulations.
• Innovative introduction of differentiated or improved products, offering a superior value-for-
money proposition.

• Adherence to specifications (raw material use, formulation development, flavour

development, shelf-life testing, finished goods specification, validation protocols) apart from
external certifications from the Drug Control Board.

• Updated equipment in the laboratory certified by NABL.

• cGMP compliant laboratory practices.

• Conduct of clinical trials in association with renowned ayurvedic hospitals and colleges.

R&D Strengths
• 20,000 Sq. feet of R&D Space.

• Laboratories with state-of-the-art equipment.

• Highly qualified and respected scientists and ayurvedic doctors.

• Himani Ayurvedic Science Foundation (HASF): Himani Ayurvedic Science Foundation

brings the best of Ayurveda through scientific ways of herb collection, total quality control
methods and latest production processes to ensure that the natural property and goodness of
precious herbs and ingredients are naturally preserved.

Emami covers all the states with 28 depots across India and
enjoys a wide distribution network comprising 2500+
distributors and a direct coverage of 4 lacs outlets. Apart from
the distribution strength, Emami has 1200+ strong and motivated
Sales Force including both direct & indirect manpower operating
in the market.

Modern Trade: With the change of scenario in retail market the

Company has drawn an extensive coverage plan for targeting
customers in modern format outlets effectively selling in the

View our pan India Presence

market directly or through exclusive distributors. A specialized Sales Force has also been
developed to service these ever growing Modern Retail outlets. Currently, the Company is
covering over 2000+ Key Accounts and is expected to double the sales in 2008–09

In order to bring in complete retail focus to the business through direct reach and distribution, the
Company has also undertaken an aggressive plan to identify Focus Sates in the country. The
objective behind this is to increase strong numeric distribution, reduce dependency on wholesale,
initiate extensive BTL activities, strengthen rural coverage and introduce smart sales force to
counter any competition. Emami covers all the states with 28 depots across India and enjoys a
wide distribution network comprising 2700+ distributors and a direct coverage of 4 lacs outlets
and over 2100 modern retail outlets.

Emami is investing in its future by further building integrity into its information systems. It has
implemented SAP. With the implementation, the following benefits are in the process of being
accrued:

Standardized Work Processes

Emami is a global company, offering a diverse portfolio of products to markets in more than 58
countries. With the SAP implementation, we-ll be able to manage our entire global supply chain
more efficiently, enabling us to make the best possible business decisions ranging from capacity
planning to production scheduling.

Imagine a scenario in which we can analyze and evaluate our global inventory with a few strokes
of the keyboard. That scenario is now within reach because our new applications and processes
allow us to apply a simplified and standardized approach to doing business.

The SAP implementation is helping to reduce the amount of time and effort it takes to fulfill
customer requests and transactions. Having a robust, online transactional system with a single
data base is making that happen.

Improved Timeliness

Operational efficiency to respond quickly to fast changing market realities is a strength we built
in our IT department.

Strengthen Relationships

Companywide access to accurate information about customers, production and distribution will
form the backbone of our customer care concept—ultimately integrating disparate touch points,
raising the quality of customer interactions, and focusing business processes across the enterprise
around customer needs. Business process will streamline and automation across all locations.

Accuracy of Information

Our new system will serve as a repository of information and allow us to build accurate customer
profiles based on the products we sell and the services we offer.

But it-s not only about having the right data. It-s about having that data presented in the right
format, at the right time and in the right place. And it-s about carrying that customer information
all the way through the product cycle, from order commitment to production scheduling to
delivery to invoicing.

Our business information system enables us to gather, store, analyze, and provide easy access to
the most up-to-date information we have—all updated in real-time. Enhanced management
control and online user-friendly management reporting.

• Mr RS Agarwal, Chairman • Mr RS Goenka, Director • Mr

Sushil Goenka, Managing Director • Mr Viren Shah, Independent Director • Mr K N
Memani, Independent Director • Mr K K Khemka, Independent Director • Mr S N
Jalan - Independent Director • Mr S K Todi - Independent Director • Mr Vaidya S
Chaturvedi, Independent Director • Mr Mohan Goenka, Director • Mr Aditya V
Agarwal, Director • Mr Harsh V Agarwal, Director Management team • Mr Manish
Goenka, Director • Ms Priti Sureka, Director • Mr Prashant Goenka, Director • Mr N
Venkat, CEO and ED • Mr N H Bhansali, CFO and President • Mr Shyam Sutaria, CEO-
IMD • Mr Saroj Chakraborty, CEO – Foods Division • Mr R K Surana, President –
Operations and Commercial

Emami’s mission of “contributing whole heartedly towards the environment and society’ attains
a more humane form with its approach of addressing various social issues. As a responsible
corporate citizen, Emami continues to invest in socially meaningful projects in West Bengal and
adjoining states. As a part of company’s Corporate Social Responsibility Emami has devised
various “Self Employment” schemes like “Emami Mobile Traders” and “Small Village Shops”
schemes for the rural unemployment youth:
Highlights of “Self Employment” scheme”

Emami Mobile Traders

•
This scheme covers small to large villages with population ranging from 1500 to 5000.

•
The selected persons are involved in door to door selling of Emami products in interior
villages.

•
Depending on the effort and motivation of the individual, the monthly earning varies between
Rs 500 to Rs 2000 per month.

•
On an average they can earn 18% on the sale value of the products.

•
Emami does not take any deposit from the selected individuals and takes back unsold stocks
if required

•
Emami guarantees a minimum income of Rs 1000 per month provided a total sale of Rs 4000
is achieved per month

•
Proper training of sales and marketing skills

•
Free product samples were supplied for personal use to give prospective consumers a first-
hand experience.

•
Uniform, raincoats and pullovers and personal accident insurance cover is provided

Cycles at 50% rates/ on installment payment can be purchased

Emami Small Village Shops
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The Roll Out
An initial trial in West Bengal showed encouraging results leading to financial independence of
women and unemployed youth. We have rolled out the schemes to Andhra Pradesh, Madhya
Pradesh, Orissa and Chattisgarh over last one year. We also plan to consolidate the activities in
more states like Orissa, Madhya Pradesh, Andhra Pradesh and Chattisgarh.

Community Medical Support

The Company sponsors subsidized treatment of the needy in best-in-class hospitals like AMRI
and Shree Vishudhanand Hospital and Research Institute in Kolkata. Donations are made in the
form of free supplies of medicines, assistance for surgeries and hospital charges for the poor
through trust. Emami established the ‘Emami National Institute for Bone Marrow
Transplantation’ in the Narayana Hrudayalaya Institute, Bangalore, under the supervision of Dr
Devi Shetty, the well-known cardiac surgeon. This institute provides treatment for bone
marrow transplantation at free or affordable costs to the needy.

Our perception of health is changing dramatically. In the

past, health was a state of ‘no-illness’; today it is defined
holistically and is a function of lifestyle, diet, fitness,
physical, emotional and even spiritual well-being.

The consumer is looking for a health and wellness

quotient in each aspect of his/her life and this is a
deciding factor influencing consumer choice: from the
food they eat to, where they live to the products they use.
This preoccupation with wellness is especially witnessed
within the personal care space, where health and beauty
are now coming together. People are no longer satisfied
The founders' of EMAMI Group with products that just make them look good or feel good,
Mr R S Agarwal and Mr R S Goenka but also want them to ‘do-good’. Moreover, the do-good
aspect is understood in terms of a health rather than a
cosmetic benefit. Another trend signaling the merging of health and beauty is the emergence of
herbal, natural and organic products within personal care, which are considered safe, sensitive to
the skin and free of side-effects by consumers.

Since consumers actively seek health benefits from personal care products, they spend a lot of
time researching the product before making a purchase decision. They want to know how a
product works, what ingredients it contains, the properties and actions of these ingredients and
results. People still love to pamper themselves with silky smooth creams and lotions, but they
also make sure that their favorite personal care products are not just making them feel good but
are also keeping them healthy. It is the convergence of these supposedly disparate developments
that is growing the market for India’s fast-moving consumer goods sector in general and Emami
Limited in particular.

Industry and the economy-

In the Indian FMCG sector, rural India accounts for more than 40% of the country’s
consumption. It is our understanding that as prosperity percolates across the lower levels of
India’s income pyramid, the FMCG industry will outperform its earlier annual growth average.
As the Indian economy is reporting highest ever growth, there are a number of pockets of
optimism:

• Urban demand: We feel that a 10% annual growth will continue to drive FMCG sector growth.
• Rural demand: A huge proportion of India’s population lives in rural villages; the per capita
consumption in these pockets is among the lowest. In our opinion, we have reached the tipping
point and annual demand is now soaring.
• Infrastructural development: We feel that planned infrastructure development – roads, ports,
railways and airports – will accelerate FMCG growth.
• Low manufacturing base:We foresee that India’s low-cost manufacturing base will enable it to
address the growing FMCG demand in Bangladesh, Sri Lanka, Middle East, Pakistan and
similar countries; besides, non-resident Indians in the UK and the USA represent a prospective
market.
• Brand consciousness:We perceive increasing brand consciousness as consumers gradually
move away from loose and unbranded alternatives.
• Favourable tax structure: We sense that the introduction of VAT will reduce longstanding tax
ambiguities; Companies in tax exemption zones will benefit. The fringe benefit tax
rationalization on brand ambassadors, celebrity endorsement as well as tours and travels will
strengthen the FMCG sector.
• Modern retail formats: We see modern retail stores accelerating FMCG off take and leading to
a greater proportion of the growth of branded and value-added products.

Emami’s initiatives

We must inform our shareholders that Emami stands to capitalize on these industry opportunities
through the following initiatives:

• Aggressive marketing and distribution: Emami continues to market its products

aggressively. While huge resources are spent on new launches, existing power brands are
marketed through endorsements from celebrities like Amitabh Bachchan, Shah Rukh Khan,
Chiranjeevi, Kareena Kapoor, Govinda and Dharmendra. Distribution is also being
strengthened and new channels of sales are being established to take care of rural markets and
emerging new retail stores.
• New product launches: The Company continues to launch new products like Fair and
Handsome fairness cream for men, Navratna cool talc, Boroplus light cream and lotion, Mr.
and Mrs. Black kesh kala, Malai Kesar Cold Cream and Ayurvedic OTC products like Good
 Morning (an Ayurvedic laxative churna), Sardi Ja (a cough syrup and Vaporub) and Memo-
plus (a memory booster).
• Continuous innovation:Emami’s strong R&D and aggressive marketing capabilities enable it
to identify emerging needs and aspirations of consumers and convert them into opportunities.
Fairness cream for men, the first of its kind in India and the branding of Chyawanprash as
‘Sona Chandi’ Chyawanprash are results of such innovative R&D and marketing efforts.
• Entry into new segments: Emami forayed into hair care and baby care segments through the
introduction of products like Mr. and Mrs. Black kesh kala and hair dye powder, and Sona
Chandi baby massage oil. It plans to come out with a full range of male grooming products as
well as enter the baby range category.
• Fresh capacity being commissioned: The Company is in the process of commissioning
another state-of-the-art factory in north-east India, enjoying economic benefits.
• Wider international footprint: The Company will widen the presence of its Fair and
Handsome fairness brand in Asia and Africa; it will expand the global reach of its Naturally
Fair brand in the Middle East and Asia. It has initiated efforts to globalize its power brands.
Boroplus Antiseptic cream is the largest selling antiseptic cream not only in India but also in
Ukraine, Russia and Nepal. Fair and Handsome is also recently launched in GCC countries
and is the number 1 selling whitening cream for men.
• Emami Realty - another business opportunity:
While Emami Limited is on the lookout for acquisitions in India and abroad for inorganic
growth in the FMCG sector, it has identified realty as a potential business opportunity
leveraging its resources. A wholly-owned subsidiary, Emami Realty Pvt. Limited, was formed
in May 2007 to drive this business through an independent focus since it would be a 100%
subsidiary of Emami Ltd. While aggressive growth in the FMCG business will continue, the
realty segment will enhance profitability and shareholders wealth.

We must conclude on a note of unmistakable optimism. As a result of increased capacity,

upcoming launches, product extensions, wider geographic coverage and growing service
station, we expect to accelerate our topline growth and strengthen our margins. In widening
our revenue spread and climbing the value-chain, we expect to enhance value for our
shareholders as well as other stakeholders in a more emphatic way over the foreseeable future.

Mr R.S. Agarwal and Mr R.S. Goenka

Joint Chairman Emami Limited
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It has new Active Herbals formula that gives your skin clinically healthy protection and
active cure. Say goodbye to varied skin problems and let your skin smile with active health.

BoroPlus Antiseptic Cream is the largest selling antiseptic cream in India as well as in
Ukraine, Russia and Nepal. Amitabh Bacchan and Kareena Kapoor are its brand
ambassadors.

Download the cool wallpapers, screensavers and the latest television commercials of
Boroplus brand,
click here to download.

antiseptic cream

light antiseptic cream

 icy cool talc

icy sandal talc

Long Acting Body Lotion

Triple Action Light Moisturising

body lotion

ABOUT THE PRODUCT

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A fair complexion has always been associated with success and popularity. Men and
women alike desire fairness, it is believed to be the key to a successful life. Well for
women the market is loaded with fairness cream but for men there has not been a single
fairness creams.

5 power fairness system for men

Double-Strength Peptide Complex

Sunguard
Anti-Bacplus
Stress buster
Herbocool
 Fast Relief Dard mitaye chutki main

Fast Relief is really apt to its name for providing instant

relief from the body ache. The ayurvedic active
ingredients of special herbs like Nilgiri oil , Lavang and
Gaultheria will penetrate swiftly to the area of pain.

After penetration, the active ingredients stimulate

circulation, relax stiffness & re-oxygenate tense painful
tissues. As a result, you will get relief in minutes. Fast
acting, safer substitute for pain relieving tablets.

Fast relief, also lives up to its pain relieving imagery

through its promise of “ Dard mitaye chutki main”
(Instant pain relieve). The brand ambassador “Amitabh
Bacchan”

Anchoring in the background “Dard main bhi kuch baat

hai, Dard shweet hai dard shyam hai” showcasing people
feeling the body pain while doing various chores in their
hectic life.

The fire and ice effect in the end makes the message of
instant relief quite clear.

About Baby's Oil

World's first baby massage oil with the goodness of real Gold, Silver and Saffron. It is clinically proven that
regular use of this oil strengthens baby's bones and muscles and also imparts glow and fairness. This oil is
absolutely free from harsh chemicals like liquid paraffin. A host of natural ingredients present in it makes
your baby healthy and fair. It is 100% Ayurvedic and 100% safe.
How it works!

Gold: Rejuvenates skin and improves complexion.

Silver: Gives radiant glow.
Saffron: Imparts fairness.
Olive: Strengthen the muscles.
Almond: Provides vitamins. Nourishes and strengthens the bones

In addition, the special properties of Neem, Bala, Mashparni and 24 rare herbs make it pure,
natural and safe.
 Sona Chandi Chyawanprash is the premier
brand from the house of Emami

Himani Sona Chandi Chyawanprash & Amritprash

takes great pride in providing its consumers an
effective immunity builder that fortifies the entire
system and an ideal rejuvenator for our body and
mind.

Gold – Since ancient times Gold has been known to fight toxic elements within the body.
It also tones up cardiac muscles and improves blood circulation. By boosting immunity
system, it protects the body from diseases. Thus gold acts as complete rejuvenator.

Silver – It is an excellent toner of the brain and nervous system. It activates neurons in
the brain to enhance memory power, increases mental energy and improves
concentration. It helps in making brain sharp & alert.

P Experience the five fold goodness of Emami Ma

a Kesar Cold Cream - the perfect non greasy cold
m cream - and face the winter with a soft and
p glowing skin.
Emami Group Emami Limited
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