AVIVA LIFE INSURANCE INDIA PVT.

LTD

Presented by-Nivedita Maidh Roll no. B- 07 ASB, Noida

FLOW OF THE PRESENTATION

What is Insurance? Types of Insurance Research methodology Data analysis About Aviva Products and services Competitive analysis Reasearch Objectives Objective Swot analysis

TYPES OF INSURANCE
LIFE INSURANCE

Term life insurance Permanent life insurance GENERAL INSURANCE Property insurance Fire insurance Marine insurance Accident insurance

RESEARCH METHODOLOGY
PRIMARY DATA Primary data was collected through survey method by distri buting questionnaires. SECONDRY DATA Data was collected through books, magazines, web sites and going through the records of the organisation.

DATA ANALYSIS
NAME OF THE ORGANISATION LIC AVIVA BIRLA SUNLIFE BAJAJ ALLIANS SBI LIFE HDFC STANDARD TATA AIG MAX NEW YORK ICICI PRUDENTIAL KOTAK MAHINDRA ING VYSA AMP SANMAR METLIFE 82.3 7.63 2.56 2.03 1.80 1.36 1.29 0.90 5.63 0.51 0.37 0.26 0.21 MARKET SHARE

COMPETITIVE ANALYSIS
Stiff Competition from LIC Competition from other private players Market share of 5.1% in India (according to annual premiums collected survey) Current ranking for the year 2011 12th

SWOT ANALYSIS
STRENGTH
Insurance has good current market Patents Premium & commission rates are increasing Variety of product is increasing IT bringing new directions to insurance sector

WEAKNESS
Insurance companies are often slow to respond to changing needs Buying insurance policy is a cumbersome process Products or services similar to competitors THREATS Weather cycles New substitute product emerging Increasing expenses and lower profit margins will hit hard on the smaller agencies and insurance companies

OPPORTUNITIES
Technology is improving paperless transactions are available Busy life, customers need flexible and customizable policies Like mobile banking, mobile Insurance could be a hit

INTERNSHIP AT AVIVA

Prospecting customers Seeking an appointment Presentation about various plans Filling an application form Medical and Financial documents Age proof, address proof and pan card Market Segmentation study

Conclusion
The general perception in india about life insurance should change before progress in this field. People should not run away before investing money in the insurance sector and should be used as an efeective tool for tax planning and long term savings

Aviva Life Insurance is one of the largest in the world and spread across the globe. Currently ranks number 12th (2011-2012) among the insurance of India. Faces great amount of competition from LIC and other ten competitors. Competitors should use advertising to promote their product. Dabur is trusted name in India that can be used to provide a boost to aviva products.

Aviva should adopt some modern sales techniques. General perception in India about Life insurance should change. People should not run away before investing money inthe insurance sector. Aviva should take advantage of the rural markets with cheaoer products.

THANK YOU