Professional Documents
Culture Documents
OBJECTIVE:
The main objective of the study is to find out the customer satisfaction level through scientific tools like interview and questionnaire.
RESEARCH METHODOLOGY:
I have taken the descriptive research through sampling method as it is less time consuming and more successful way for collecting data. After collecting data I have analyze the data and I have gone through data interpretation which was very helpful for me to make a project and get understood easily. I have use data analysis techniques such as Tabulation Graphs/Charts
Tabulation in which I have made tables so that it would be easy to get the questions. Graphs/Charts by which we can exactly get the answer of the question in a graph method.
LIMITATIONS:
1. There was a difficulty with respondents while getting a proper feedback. 2. The researcher had also in getting some information, which the respondents were not interested to give. 3. Another limitations of the study was confined but also consumed for survey of this study.
FINDINGS:
1. Many of the customers give their opinion for Bharathi cement that the Quality of Bharathi cement is very good as per other cement Price is also affordable and Demand is adequate in market.
CONCLUSION:
1. Most of the customers were satisfied with its quality but its price is high according to its quality. So it should be adjusted according to the changing scenario to increase its demand in the market 2. .The facilities and services offered by the dealers are satisfactory but it should be improved.
RECOMMENDATIONS:
Barathi cement company Pvt. Ltd. should expand the business by opening other regional office all over the country. According to quality of Bharathi cement, its price is high , so the price should be fixed according to its quality.
3
INRODUCTION
CHAPTER 1-INTRODUCTION
The cement industry in India is experiencing a boom on account of overall growth of the Indian economy. The demand for cement, being a derived demand, depends mainly on the industrial activities, real estate business, construction activities and investment in the infrastructure sector. India is experiencing growth in all these areas and hence the cement market is moving ahead in spite of the world-wide economic recession. India is the second largest producer of quality cement in the world. The cement industry in India comprises 139 large cement plants and over 365 mini cement plants. Industry's capacity at beginning of the year 2008-09 was 198.30 million tonne (MT) which increased to 219 MT at the close of the year. The initiatives provided by the Government of India to various infrastructure projects, road network and housing activities will provide required stimulus towards the growth of cement industry in India. The cement production has increased from 15.72 MT in December 2011 to 16.47 MT in January 2012. While cement dispatches have increased from 15.76 MT in December 2011 to 16.27 MT in January 2012. India produces variety of cement based on different compositions such as Ordinary Portland cement, Portland Pozzolana, Portland Blast Furnace Slag cement, white cement and specialized cement. Cement in India is produced as per the Bureau of Indian Standards (BIS) specifications and the quality is comparable with the best in the world. Some of the major players in the cement industry include Ultratech Cement, Gujarat Ambuja Cement Limited, JK Cements, ACC Cement, Century Cements, Madras Cements, Holcim and Lafarge to name a few. Cement arrivals in Gujarat during December 2011 have been the highest ever according to data compiled by the Cement Manufacturers' Association (CMA) and industry sources. There has been a spurt in demand from infrastructure and Government projects, which in turn led to such high cement arrivals.
INDUSTRY PROFILE
CURRENT AFFAIRS:
Mike Hogg, general manager of Shell Gas Direct, discusses how cement producers can embrace energy management in the UK. Cement has been selected as the primary cement supplier for the Baha Mar tourist complex in Cable Beach, Nassau. The Wildlife Habitat Council has certified five Cement sites across the USA for their management of wildlife enhancement and land conservation projects. Heidelberg Cement has opened a new cement ball mill in Bangladesh. Indonesias cement sales grew 17% in 2011.
Blue World Crete Inc. presents new discoveries in green building materials technology.
Recently cement industry has started consuming 75% of the Fly Ash recycled in the country, a hazardous waste posing problems of disposal by Thermal Power Plants. Similarly, the Cement Industry has also helped in providing a clean environment by consuming blast furnace slag, which also poses a problem of disposal. The annual domestic demand of cement, the annual production of cement and the export of cement during the last five years is as given below:(in Million Tonnes)
Year of
Production of Cement
The Tariff Commission has indicated that the retail price of cement in India is second highest next only to Japan. According to the Commission, the retail price of cement is lowest in China. The Tariff Commission felt that the high retail cost of Indian cement can be attributed to the following factors:(i) High cost of raw material; (ii) High power cost; (iii) High transportation cost; (iv) Dependence on road transport for movement of clinkers to cement; (v) Profit motive of the cement companies The weighted average cost and its percentage on total cost sales for major cost elements in respect of Ordinary Portland Cement (OPC), Portland Pozzolana Cement (PPC), Portland Blast Furnace Slag Cement (PBFSC), after a detailed analysis, have been indicated by the Tariff Commission as under:
OPC OPC PPC PPC PBFS PBFSC Total Region Rs./T Rs./Bag Rs./T Rs./Bag C Rs./Bag Average (50 kg.) (50 kg.) Rs./T (50 kg.) cost Rs./T
Central East North South West 2648 2855 2732 2497 2963 132 143 137 125 148 2412 2711 2476 2366 2708 121 136 124 118 135 2506 2602 125 130 2423 2561 2529 2413 2816
Infrastructure development is one of the prime requirements for the countrys economic development. Efficient movement of man and materials in terms of speed and safety need to be given top priority while prioritizing infrastructure components. The Government took up the development of highways/roads by constructing/ improving the highways/roads network through the programmes of Golden Quadrilateral and North-South, East-West corridors as also rural connectivity roads through Pradhan Mantri Gramin Sadak Yojana (PMGSY).
Use of Technologies:
The principal raw materials for the manufacturing of cement are limestone, gypsum and sand which are scarcely available. The Committee felt that a research on non-limestone bearing raw material and binders which can partially replace cement is important. In this connection, the Committee heard the views of representatives of National Council for Cement and Building Materials (NCCBM). The representatives of NCCBM informed the committee that in making composite cement, more than one waste material is used. The committee learnt that various wastes like lead-zink slag, copper slag, steel slag, marble dust, which were not allowed for utilization earlier, have now been identified for blending with cement. Those can be utilized to the extent of 5-15% as blending component or as raw material component or as mineral mixture. In regard to use of sand for making cement, representatives of NCCBM stated that nowadays crushed sand is used for cement instead of natural river sand. Crushed sand is obtained from modern crushers, which produce crushed sand of standard requirements. The Committee feels that crushers, being hazardous, should not be permitted near a populated area.
9
COMPANY PROFILE
10
CHAPTER 4.1 - About Company: Name: Rajesh Constro Trading Company Pvt. Ltd. Address: RAJESH CONSTRO TRADING CO.PVT.LTD.52/1/16, Nagar Road, Opp.Rohit
Petrol Pump, Aggrawal Arcade, Chandan Nagar Pune - 411014 (Maharashtra) India
Telephone: 9922940890/89 Fax: 91(020)27010030, 1215 E-mail: rajeshconstrotrading@gmail.com CHAPTER 4.2 - COMPANY DETAILS: Type: Public Founded: 1994 Founder: Mr. Rajesh Aggarwal Headquarter: Pune Location: Chandan Nagar, Pune [M.H.] Reach: Pune, Mumbai & Lonavala Key people: Mr. Rajesh Aggarwal(M.D.)
Miss Megha Aggarwal(director)
Rajesh Consort Trading company is a Private Limited Company. Traders and service providers for cements. Started in 1994. Rising on the growth chart and setting very high quality standards
12
SIGNIFICANCE OF LOGO
The logo of Rajesh Constro was recreated in 2010 symbolizing that they believe in creating a long term relationship with their clients.
Stakeholders
Stakeholder, a person, group, organization, or system who affects or can be affected by an organization's actions.
13
Across the Globe: Their supplies extend to Mumbai, Raigad, Lonavala and Pune Products they offer
Ultra Tech RMC Birla Super Cement Bharathi cement JK Cement Coromandel Cement Jaypee Cement
14
Trade are those customers who purchases the material for the purpose of resale and the
quantity purchased by them is maximum 350 bags where 1 bag contains 50 kg of cements. The customers of trade purchases along with the type of cement they purchase are:-
Serial No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
Sundry Debtors
Aamby Valley Ltd. A. K. Traders Artistic Chandan Hardware & Electricals Chintamani Trading Co.
Type of cement
Jay Pee PPC J.K PPC BIRLA Birla 53 grade Birla 53 grade Jay Pee J.K Bharathi Birla 53 grade Jay Pee PPC J.K PPC Dr. Jagtap Birla Super 53 D.R. Kakde College of Jay Pee PPC Engneering and Polytechnic. DSPN Projects Jay Pee PPC Gaya Guest House J.K OPC (53 grades) Guru Krupa Traders Birla Super Jay Pee J.K Hemant Hardware & Birla Super 53 Electricals Hindustan Antibiotics Ltd. Birla Super Jagdamba Traders Birla Super Jai Shadani Enterprises Jay Pee J.K Birla Super Jay Malahar Traders Jay Pee J.K Birla Super Bharathi K.K.Traders Birla Super J.K Super Kokan Maratha Sangh Birla Super K R Dhawle Birla Super Krishnai Steel Center Birla Super Jay Pee Ambuja Kusale Suppliers Birla Super Jay Pee Lal Traders J.K Birla Super Lodha Sales Corporation Birla Super Jay Pee Ambuja Mahalaxmi Hardware & J.K Birla Super Birla Shakti Electricals Mahalaxmi Suppliers J.K Birla Super Birla Shakti Mauli Steel Center Birla Super Jay Pee J.K Ambuja Mukesh Premchand Shah Birla Super J.K Navnath Traders Birla Super Bharathi J.K Ambuja
15
28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
Nilambari Traders Om Hardware & Electricals Om Sai Concrete Products Om Trading Co. Pandurang Mauli Cement Pipe Products Parth Associates Pawan Hardware & Electricals Pawan Sales Pooja Steel Center Poonam Steel Yard Pramila Suppliers Prince Marble Pruthviraj Traders Pushpak Steel Industries Pvt. Ltd. Ramchandra M.Thakur Ravi Kiran Association. Ravi Kiran Traders Sachin Traders Sai Agency Sairaj Suppliers Shivani Traders Shiv Shakti Steel Centre, Maan Shree Digambara & Sangam Steel Shri Ganesh Timbers Shubhalaxmi Hardware &Electricals Siddhivinayak Developers Sufiyan Traders Tanvi Enterprises Tirumala Developers, Uttam Suppliers Viraj Projects (India) Pvt. Ltd. Yadav Enterprises Zende Properties
Birla Super Jay Pee J.K Birla Super Bharathi Birla Super J.K Birla Super Birla Super Birla Super J.K Birla Super Birla Super Bharathi Birla Super Jay Pee Birla Super Jay Pee Birla Super Birla Super J.K Birla Super Bharathi Birla Super Jay Pee Birla Super Birla Super Birla Super Birla Super Birla Super J.K Jay Pee Birla Super Birla Super Bharathi J.K Ambuja Jay Pee All brands Jay Pee Birla Super Birla Super J.K Birla Super ACC Jay Pee Birla Super Birla Super J.K Birla Super Birla Super J.L OPC 53 Birla Super J.K Birla Super Jay Pee Birla Super J.K
16
Non Trade are those customers who purchases the material for the purpose of there own use
and the quantity purchased by them is minimum 500 bags where 1 bag contains 50 kg of cements. The customers of trade purchases along with the type of cement they purchase are:-
Serial No.
Sundry Debtors
Type of cement
ACC Jay pee PPC Bharthi43 grade Bharthi 53 grades Bharthi53/JP 53 Jay Pee 53 Birla super 53 Bharthi 53 Jay Pee PPC Birla super 53 Birla super 53 Bharthi 53 grades JK 43 Bharthi 53 grades Jay Pee PPC Bharti JK Jay pee PPC 43 Jay pee ppc Bharathi 43 Jay Pee PPC / 53 grades Jay Pee PPC
1 Finolex 2 Vascon enginears 3 Smith Spun pipes 4 Kamal cement pipes 5 Varad developers 6 Akshay enterprises 7 Atul enterprises 8 Narayani Sansthan 9 Pethkar project 10 Gk associates 11 Universal 12 Runwal housing 13 Elsha Earth link 14 Bhojwant wagnere associated 15 Ganraj infrastructure 16 Aamby valley 17 DNV Redity 18 Dighi port 19 Kalpatro They are again sub divided into three parts :-
Infrastructure Companies Builders Products Manufacturers Infrastructure companies:- customers of Infrastructure companies are
o Dighi Port o Jitendra Group Builders:- customers of Builders are o Goel Ganga Group o Goel Ganaga Developments o Vascon Engineers o Aamby Valley o Kalpataru Group of Compnies o Finolex
17
Ganraj Instrasture Bhojwani Homes Varad Developers Lavasa DNV reality Bhojwani Homes Products Manufacturers:- Customers of Products Manufacturers are o o o o o Kamal Cement Pipes Nawale Concrete Smit Spun Pipes Eisha Eath Link Shirke Bricks Acc Cement Ltd Ultratech cement Jaypee Cement J K super cement Bharathi cement etc.
o o o o o o
Suppliers
o o o o o
Competitors
o S P Traders o V T Parlesha o Etc.
Customers
o o o o o Retailers(Trade & Non-Trade) Builders RMC Retailers Infrastructure companies Individuals etc.
Government
o State Government o Central Government o
Dealership
RAJESH CONSTRO TRADING COMPANY PRIVATE LIMITED has been a dealer for last 17 years and deals in cement. Rajesh Constro Trading company is a Private Limited Company traders and service providers for cements. Rajesh Constro Trading company pvt. Ltd is authorized dealers of:
18
UltraTech RMC Brila Super Cement Bharathi Cement JK Cement Coromandel Jaypee Cement
UltraTech Cement Limited has an annual capacity of 52 million tonnes. It manufactures and markets Ordinary Portland Cement, Portland Blast Furnace Slag Cement and Portland Pozzalana Cement. It also manufactures ready mix concrete (RMC). UltraTech Cement is the countrys largest exporter of cement clinker. The export markets span countries around the Indian Ocean, Africa, Europe and the Middle East.
Regional Office:
1. Andheri (East),Mumbai 2. Ahmedabad 3. Bangalore 4. Chennai 5. Hyderabad 6. Kolkata
Bharthi Cement:
19
Bharathi Cement Corporation Pvt. Ltd, in joint venture with the Vicat Company of France-the global leader in cement business produces cement of superior quality. Founded by the promoters of Sakshi Telugu Daily & Sakshi TV, Bharathi Cement Corporation Limited produces superior quality cement this helps you to set new standards in construction. The company is driven by Sri Y.S.Jagan Mohan Reddy and a team of young and senior professionals in power, cement and infrastructure.
Regional Office:
1. Hyderabad 2. Chennai 3. Bangalore 4. Cochin
JK cement:
J.K. Cement is an affiliate of the J.K. Organization, which was founded by Lala Kamlapat Singhania. The J.K. Organization is an association of industrial and commercial companies and has operations in a broad number of industries. Today, J. K. Cement Ltd. is one of the largest cement manufacturers in Northern India and also the second largest white cement manufacturer in India by production capacity.
Coramandal cement:
20
The India Cements Ltd., markets the cement under the name COROMANDEL CEMENTS. Coromandel 53 Grade OPC produces higher-Grade concrete at very economical cement content.
Regional Office:
1. AnnaSalai, Chennai 2. Coromandel Towers, R.A.Puram, Chennai
Jaypee Cement:
The Jaypee Group is an Indian conglomerate based in Noida, India. It was founded by Jaiprakash Gaur . Jaypee is India's third largest cement producer, the largest private sector hydropower company with 1,700 MW in operation. The groups cement facilities are located today all over India in 10 states, with 18 plants having an aggregate cement production capacity of 24 Million Tonnes and same is poised to become 36 Million Tonnes before October 2011.
Regional Office:
Allahabad Bhopal Shimla Raipur Nagpur Bhubaneswar
21
TRADE
GENERAL
NON TRADE
ACCOUNTS
COLLECTION MR.ADITYA
ACCOUNTS MISS.PALLAVI
MISS.DEEPALI MR.SANTOSH
22
23
Miss Deepali
She is assistant to Mr.Santosh. She helps him in the work. She is new to the organization she is learning the things from Mr.Santosh.
Aditya (Collection)
They perform the work of collection of cheque and the amount from the customers. They also try to build strong relationship with the network . Imparting product knowledge, Demo, presentations to the clients. They travel frequently within the designated area . They give Position reports to Director .Handling sales inquiry, regular visits to existing customers / new customer development, preparation of quotation, follow-up with clients and initialization of order and payment collection, candidate should be able to travel.
24
PROCESS
PAYMENT RECEIVED
26
PRODUCT PROFILE
27
28
Non-hydraulic Cement
Any cement that does not require water to transform it into a solid product. 2 common Nonhydraulic Cement are a) Lime- derived from limestone / chalk b) Gypsum.
Ordinary Portland Cement (OPC) is manufactured in the form of different grades, the
most common in India being Grade-53, Grade-43, and Grade-33. OPC is manufactured by burning siliceous materials like limestone at 1400 degree Celsius and thereafter grinding it with gypsum. 1. OPC 43 Grade 2. OPC 53 Grade
OPC 43 GRADE
The 43 grade OPC is the most popular general-purpose cement in the country today. The production of 43 grade OPC is nearly 50% of the total production of cement in the country. 43 Grade OPC can be used for the following applications: 1. General civil Engineering work. 2. Precast items such as blocks, tiles, pipes etc. 3. Non-structural works such as plastering, flooring etc.
APPLICATIONS:
All types of R.C.C.works Residential and commercial complexes Industrial structures Bridges, dams, irrigation works For highways, runways etc.
29
OPC 53 GRADE
OPC 53 is a higher strength cement to meet the needs of the consumer for higher strength concrete. As per BIS requirements the minimum 28 days compressive strength. 53 grade OPC produces higher-grade concrete at very economical cement content. 53 Grade OPC can be used for the following applications. 1. Precast concrete items such as paving blocks, tiles building blocks etc. 2. Pressurized concrete components. 3. Runways, concrete Roads, Bridges etc
Advantages
Speedy construction Durable concrete Economic concrete mix designs Low percentages of alkalies, chlorides, magnesia and free lime leads to the production of durable concrete.
Resistance to alkali silica reaction Reduction in water demand Reduced bleeding due to high fineness of cement Pore refinement leading to improved density of concrete
CHAPTER 5.4 - RMC(Ready Mix Concrete) CEMENT Ready-mix concrete is a type of concrete that is manufactured in a factory or batching plant,
according to a set recipe, and then delivered to a work site, by truck mounted transit mixers . Ready Mixed Concrete is also referred as the customized concrete products for commercial purpose. the Ready-mix Concrete Company offer different concrete according to user's mix design or industrial standard.
31
OBJECTIVES
32
CHAPTER 6 - OBJECTIVES
Main Objective
The main objective of this study is to find out the customer satisfaction level through scientific tools like interview and questionnaire.
Specific Objective
1. The specific objectives will be met by finding the customer satisfaction level through direct interaction with the customer and by knowing the preference.
2. This will include all the processes like asking questions from the customer through questionnaire which will be included in the primary survey.
3. Once the primary survey is done, secondary survey will be done. the path of the secondary survey will be decided depending on the conclusion coming out of the primary survey.
33
RESEARCH METHODOLOGY
34
Research & Research Methodology Research: Research in common parlance refers to a search for knowledge. Research can also
defined as, a systematic and scientific search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The scope of research methodology is wider than that of the research methods. Thus, when we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we using the context of our research study and explain why we are using a particular method or technique and why we are not using other so that research results are capable of being evaluated either by the researcher or by others. In short, we can say that, research methodology has many dimensions and research methods do constitute a part of the research methodology.
35
Research Process
Define Research Problem
Research Design
Collection Of Data
Report Writing
CHAPTER 7.2- Types of research Descriptive Research: Descriptive research includes survey and factfinding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The main characteristic of this research is that the researcher has no control over the variables; he can only report what has happened or what is happening. The methods of research utilized in descriptive research are survey methods of all kinds, including comparative and co relational methods.
CHAPTER 7.3- Sample Plan i] Sample Universe: The sample universe for this project is Pune area, Maharashtra, INDIA. ii] Sample Frame: It is one from which sample frame contains Narayan Peth. (in which
Customer Satisfaction is to be studied).
iii] Sample Unit: The sample unit for this project is Architects.
36
iv] Sample Size: It is the number of items to be selected from sample universe to constitute a
sample size 50. Why 50? Sample size was limited to 50 Because it was convenient for all of us to collect the data.
CHAPTER 7.5- Data collection Primary data: The sources of primary data for this project was
1. Direct Interview
Secondary data: The sources of secondary data for this project are:
1. 2. 3. 4. Books Internet Brochure of the company. Cement Corporation of India
37
38
Yes
42 0 5 10 15 20 25 30 35 40 45
No. of respondents
39
No. of respondents
Graph no.2
Brands of Cement
30 25 No. of respondents 20 15 25 10 15 5 0 Bharathi cement Acc cement Ultratech cement Brands of Cement Others 10 5
INTERPRETATION: From the above analysis we can interpret that 25 of respondents said
that their customer prefer Utratech cement, while 15 prefer Acc cement , 10 prefer Bharathi cement and 5 prefer some of other cements.
40
3. If you purchase Bharati Cement what is your opinion? 1. Quality a) High c) Satisfactory b) Low d) Not bad 2. Price a) High c) Satisfactory b) Low d) Not bad 3. Demand a) High c) Satisfactory b) Low d) Not bad
Quality
30 8 6 6
Price
20 10 10 10
Demand
Graph no.3
Opinion of Customers
35 35 30 Ratio of opinion 25 20 15 10 5 0 High Low Satisfactory Not Bad 8 5 10 6 3 2 10 6 5 20 30
INTERPRETATION: As the above graph shows the customers gives their own opinion
through quality, price, demand, of bharathi cement. Such as 35 respondents says high quality,5 says low , 3 says satisfactory, 2 says not bad, after quality there is price such as 30 says price is high, 8 says low, 6 says satisfactory, and other 6 says not bad, after price there is demand such as 20 says high, 10 says low, 10 says satisfactory, other 10 says not bad.
41
No. of respondents 15 15 10 10
Graph no.4
Cement Dealers
16 14 No. of respondents 12 10 8 6 4 2 0 Rajesh Constro Pvt.Ltd. Ranawat Trading S P Traders V T Parlesha 15 15 10 10
Cement dealers
INTERPRETATION:As the above graph and table interpret that customer purchase the
cement from the various dealers such as 15 respondents from Rajesh constro pvt.ltd. , 15 from Ranawat trading , 10 from S P Traders, and last 10 from V T Parlesha.
42
5. How do you come to know about the Rajesh Constro Pvt. Ltd.?
a) Friends c) Dealers b) Advertisement d) Contractors
No. of respondents
Percentage
12% 15% 45% 28%
Graph no.5
45%
INTERPRETATION: The above graph and table shows that the respondents come to know
about the Rajesh constro Pvt. Ltd. from various sources such as 45% from dealers, 28% from contractors, 15%from advertisement, and 12% from friends.
43
6. What are the factors which have influenced to buy Bharathi cement?
a) Price c) Brand Image b) Quality d) Door Delivery
No. of respondents
17% 30% 20% 33%
Percentage
Graph no.6
20%
INTERPRETATION: The above graph and table shows that the factors influenced to buy
Bharathi cement such as Price 17%, Quality 30%, Brand Image 20%, Door Delivery 33%.
44
No. of respondents
70% 30%
Percentage
Graph no.7
Facilities to Customers
30%
Yes 70% No
INTERPRETATION: The above graph and table shows the facilities by which customers
get their product on time and by various facilities such as 70% says Yes they get good facilities and 30% says No they dont get good facilities.
45
8. What is your opinion regarding the regularity supply from Rajesh Constro Pvt. Ltd.
a) Regular b) Irregular c) Not bad
No. of respondents
Graph no.8
INTERPRETATION: The above graph and table shows the opinion of regularity supply of
cement from Rajesh constro Pvt. Ltd. such as 24 response were regular 8 were Irregular and 18 were Not Bad.
46
No. of respondents
98% 02%
Percentage
Graph no.9
Yes No
98%
INTERPRETATION: The above graph and table shows customers will recommend the
Bharathi cement in the market then 98% says Yes and 02% says No because they are not recommending any of the cement.
47
10. Are you satisfied with the service offered by the dealers?
a) Yes b) No
Table no.10 Options Yes No Graph no.10 37 13 No. of respondents Percentage 73% 27%
INTERPRETATION: The above graph and table shows that the customers are satisfied
with the service offered by dealers such as 73% says Yes and 27% says No.
48
FINDINGS
49
CHAPTER 9 - FINDINGS
1. From the above table and graph many of the respondents says that they purchase the cement and through I come to know that many of the customers recommend cement to their clients.
2. And in market Ultratech cement is used more as per the customer says.
3. Many of the customers give their opinion for Bharathi cement that the Quality of Bharathi cement is very good as per other cement Price is also affordable and Demand is adequate in market.
4. In market there are many Competitors of cements dealers so during project there was Rajesh constro Pvt. Ltd. and Ranawat trading was two competitors who were at the same level of selling products.
50
CONCLUSION
51
CHAPTER 10 - CONCLUSION
This presents the summary of the study and survey done on "Customer Satisfaction on Bharathi cement with special reference of Rajesh Constro Trading Co. Pvt. Ltd." Most of the customers were satisfied with its quality but its price is high according to its quality. So it should be adjusted according to the changing scenario to increase its demand in the market. The facilities and services offered by the dealers are satisfactory but it should be improved. The architects would like to promote Bharathi cement recommending their own customers. Relation with trade and non-trade company is good but it should be notified according to the requirement to increase its sales.
52
RECOMMENDATIONS
53
CHAPTER 11 - RECOMMENDATIONS
This is one of the most important and most difficult part of the study. I arrived at certain recommendations after the analysis of the data. Some of the important recommendations are as follows Barathi cement company Pvt. Ltd. should expand the business by opening other regional office all over the country. Company should adopt aggressive marketing strategy that it could reach each and every place. Distribution network should be expanded along with supply chain by providing the trade company the genuine products for attracting more customers. According to quality of Bharathi cement, its price is high , so the price should be fixed according to its quality. Company should have better logistics facility for making reach the product at retailers door at a right time. Marketing Development Coordinators/ Marketing Executives/ Sales Executives of the company must focus more for making better relationship with architects. Company should more focus on non-trade segments because non-trade segments more prefer the quantity. To increase the sales and attract more customers they should increase the advertisement through different media sources, to increase its popularity among the customers.
In order to respond effectively to changing market trends and challenges, Cement companies must support their improvement efforts with industry-specific solutions. Company should focus on their customers satisfaction because it is blood of the company because if product will not reach the market then there is no need of their production as well as company should focus on better services /schemes which can be provide to the architects as well as their customers.
54
BIBLIOGRAPHY
55
Website
www.bharathicement.com
Others
Company brochure and pamphlets were provided by Rajesh Constro Pvt. Ltd.
56
Annexure
57
b) No [ ]
4. Which brand does your customer prefer? a) Bharati cement [ ] c) Ultratech cement [ ]
5. If you purchase Bharati Cement what is your opinion? 1. Quality a) Better [ ] c) Satisfactory [ ] b) Good [ ] d) Not bad [ ] 2. Price a) High [ ] c) Satisfactory [ ] b) Low [ ] d) Not bad [ ] 3. Demand a) Better [ ] c) Satisfactory[ ] b) Good [ ] d) Not bad[ ]
58
6. Where do you purchase cement? a) Rajesh Constro Pvt. Ltd. [ ] b) Ranawat Trading. [ ] c) S P Traders [ ] d) V T Parlesha [ ] 7. How do you come to know about the Rajesh Constro Pvt. Ltd.? a) Friends [ ] c) Advertisement [ ] b) Dealers [ ] d) Contractors [ ] 8. What are the factors which have influenced to buy Bharathi cement? a) Price [ ] c) Brand Image [ ] b) Quality [ ] d) Door Delivery [ ] 9. Do you get any facilities? a) Yes [ ]
b) No [ ]
10. What is your opinion regarding the regularity supply from Rajesh Constro Pvt. Ltd. a) Regular [ ] b) Irregular [ ] c) Not bad [ ] 11. Will you recommend Bharathi cements to others? a) Yes [ ] b) No [ ] 12. Are you satisfied with the service offered by the dealers? a) Yes [ ] b) No [ ] 13. Which laboratory report would you prefer? --------------------
59
Name
Rajendra Tithe Rajendra Khire Milind Bhide Kanhekar Prakash Ravindra R Nene Suhas Pardeshi Aniket Dandekar Preeti Dandekar Avinash Pundlik Shirish Sonawane Yogesh R Chavan Javed Sayyed Vasant S Khedekar Manisha Arch Rahul Malwadkar S R Bapat Dixit Ramnesh Priyanka Gandhi Rajul Shah Akaansha Rawal Nazneen Hirani Vrushali Mehta Mayur Doshi Arch Anirudha Sane Bhukan Santosh Niranjan Thang Neha Mundada Ayojan Manoj Agarwal Jayant Baravkar Jyzer Karachiwala Raykar Prakash kulkarni Ashok mistry Aroon Sulakhe M.Puntambekar Nilesh Baheti Meenakshi Nani Amale Rajendra B
60
Contact No.
02024434457 9422089122 9422089125 02024486147 9822083096 9822114816 02024457979 02024457909 02024261656 02024470929 9822048607 9422515111 02024497366 02024451736 02030491517 02024484616 02024461142 02026126993 02026131361 02026121213 02026347520 02024470516 02024023644 02024530277 02026610407 9325019600 02024473450 9822295610 02026346835 02025661337 02026448611 02024463367 02024430209 02024430404 02024458732 9422011941 020245301777 9850517401 020214225108
40 41 42 43 44 45 46 47 48 49 50
Bawdekar Sandh Mohan Bhopatkar VK:a Architecture S M Associates RC DIXIT Associates Sarang Majgaonkar Combines Superior Engineer Thite valuers Engineers Pranav Developers Harshad Constructions
98505030884 9422007500 9881734860 02030283435 02024337924 9822058014 02024453563 02024475161 9822022208 02024490698 02024475955
61