1 Melissa Hinton CINS 3050 Ch.

6 Review Questions

1. How can a continuous planning process help businesses respond to external threats and opportunities? a. Helps to plan for a better future i. Helps competitiveness 1. Real time management 2. Update and adjust plans 3. Compares performance against goals 4. Track processes 5. Monitor threats 2. Describe the differences between entities, tables, rows, and attributes in a database. a. Entity-something you collect data about b. Table-contains this data (entities) c. Rows-are a record on the table d. Attributes-are one cell in each row 3. What is the importance of master data management? a. Includes data about customers, suppliers, inventory, employees, etc. b. Single version of truth 4. What are the advantages of a DBMS? a. Programdata independence b. Minimal data redundancy c. Improved data consistency d. Improved data sharing e. Increased productivity of application development f. Enforcement of standards g. Increased security h. Improved data quality i. Improved data accessibility j. Reduced program maintenance 5. Explain the differences between OLAP and OLTP. a. OLAPonline analytical processing. The process of quickly conducting complex analyses of data stored in a database, typically using graphical software tools. Goes beyond simple queries. b. OLTPonline transaction processing. Immediate automated responses to the request from multiple concurrent transactions from customers. 6. Describe how OLAP enables a user to conduct multidimensional queries. a. Measuresvalues or numbers b. Dimensionsgroupings of data c. Dimensions are organized as hierarchies (general to detailed)

2 d. Drill downviewing measures at lower levels of hierarchy e. Roll upviewing measures at higher levels of hierarchy f. Concepts i. Measures and dimensions ii. Cubes, slicing, and dicing iii. Data mining iv. Association discovery v. Clustering and classification vi. Text mining and Web content mining vii. Web usage mining What is the meaning of support and confidence in the context of data mining? Finds correlation or associations among sets of items. a. Ex: Supply chains may use programs to see which days people buy certain products to make sure their shelves are stocked more/less for a particular item on X days. Explain the difference between clustering and classification. a. Clusteringgroups related records based on similar values, groups are unknown beforehand b. Classificationsgroups are not known beforehand and records are segmented into different groups What is the relationship between measures and dimensions? a. Measuresvalues or numbers a user wants to analyze i. Ex: Sales b. Dimensionsummaries of the data i. Ex: Time of sales, location of sales, or distributor Describe and give examples of two types of Web mining. Web mining refers to extracting textual information from web documents from the Internet. Mining can also follow a users path through a website. a. Ex: Web crawler b. Ex: Amazon c. Facebook uses web mining to track your behavior and put advertisements on your screen. What is a Web site's stickiness, and why is it important? Web sites stickiness refers to a web pages ability to attract and keep visitors. It is important because it helps the business optimize the structure of its web site. Explain the purpose of a model within a DSS. A decision support system is used to support organizational decision making related to a particular recurring problem. This helps solve some problems with sales and resource forecasting. It gives you possible outcomes with what-if analysis. Explain the difference between explicit and tacit knowledge. a. Explicitknowledge of what is typically stored in a DBMS, it can be documented, archived, and codified with the help of ISs. b. Tacitreflects processes/procedures in a persons mind on how to perform a certain task. Often reflects an organizations best practices.

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3 14. Describe four types of intelligent agents. How can they be used to benefit organizations? The enhance innovation, improve customer service, enhance employee retention, improve organizational structure. a. User agentsPerforms tasks for the user b. Buyer agents (shopping bots)Search for the best price c. Monitoring and sensing agentsKeep track of info and notifies users when it changes. d. Data-mining agentscontinuously browse data warehouses to detect changes. 15. What is a knowledge management system, and what type of technologies make up a comprehensive system? A collection of technology-based tools that include communications technologies and information storage and retrieval systems to enable the generation, storage, sharing, and management of tacit knowledge assets. a. Databases b. Manuals c. Diagrams d. Books 16. How can visual analytics be used to gain business intelligence and improve decision making? It helps makes sense of data. Combines various analysis techniques with interactive visualization where human and machine are merged. 17. What is the purpose of using layers in GIS applications? Layers help to view the relevant information needed to answer questions that have a spatial dimension.