Indian Institute of Management Calcutta

in association with

HughesNet Global Education

Executive Programme in Business Analytics

Programme Information Handbook 2009

PROGRAMME OVERVIEW

Consequent to decades of information technology deployment, organizations today have more information at hand about their business environment than ever before. But in many cases the information is not being utilized to out-think the rivals. Thus organizations are missing out on a potent competitive tool. Business Analytics is all about sophisticated quantitative and statistical analysis and predictive modeling used towards building competitive strategies around data-driven insights that in turn generate impressive business results. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics. This executive long distance programme is designed to expose participants to state of the art tools and techniques of analytics The programme coverage would include discussion on topics such as Data Mining, Artificial Intelligence, Soft Computing, Data Envelopment Analysis, Design of Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modeling for Risk management, Advanced marketing Research etc.

The overall value gained at the end of the programme is expected to be a solid foundation in topics needed for building capabilities to take on the new form of competition. Programme Directors Professors Saibal Chattopadhyay. Rahul Roy & Anup K Sen Admission Requirements Graduates with minimum 50% marks, 2 years of work experience and currently employed, may apply. Programme Duration The EPBA programme is of one year duration. The classes for Batch 2 will be held on: Saturday & Sunday: 09.00 am 12.00 noon The Programme Orientation for Batch 2 will be conducted in July 2009.

PROGRAMME STRUCTURE
The EPBA is structured into three components: Classroom Component: This core component, spread over 1 year, consists of 15 modules. Campus Component: The in-campus component is held during the program, covering 5 days (40 hrs), which provides the participants orientation towards the subject area and provide opportunity for getting hands-on exposure to tools of business analytics. Eight (8) hours out of this will be spent on project. Attendance in this component is compulsory for all participants. Project Component: Participants would be expected to work on a problem drawn from their organization to demonstrate application of the concept. Expected involvement in this component would be around 40 hours (includes 8 hrs. in campus). Courses in the Programme Foundations of Management 160 hours Functional Area Specialization (Marketing, Finance, Operations & IT) 142 hours This component of the programme is built around elective courses (list given in Course Content) in term II in order to demonstrate functional area specific use of business analytics. A student undergoing the programme will have the option of specializing in one of the four concentration areas by clearing the recommended coursework specific to a concentration area. Project Work 40 hours Course Content in detail has been given in the next page. Faculty Prof. Prof. Prof. Prof. Prof. Prof. Prof. Prof. Prof. Saibal Chattopadhyay Rahul Roy Anup K Sen Ashok Banerjee Sudip Choudhuri Raveender Chittoor Prashant Mishra Uttam Kumar Sarkar Ashish Gangopadhyay (Boston University) Method of Instruction The pedagogy will be highly interactive. It will leverage the use of technology. It will consist of a judicious blend of lectures, real life case studies, quizzes and assignments. The sessions will be delivered on HughesNet Global Education interactive learning platform. The heart of the platform is a powerful user interface that enables large number of geographically distributed students to have a highly interactive one to one exchange with a central faculty. The system incorporates live broadcast video; two way audio and data interactivity to enable the students to watch and interact with the faculty live on their PCs. Books Individual copies of text books will be issued to the participants. The students can also avail books from local libraries for reference. Assignments Assignments given by the instructors will have to be submitted either electronically or as hard copies, as directed by the instructor. Assignments form an internal part of the evaluation process and hence should be submitted on time without fail. Assessment Participants are evaluated on the basis of examinations for all the courses. Participants will be given any one of the following grades: Excellent; Good; Average; or Poor. The cut-off marks for the grades will be revealed but not the actual marks obtained. Those getting not more than two Poor grades will get a certificate of successful completion of the programme and the course-wise grade list will be mentioned in the certificate. Those getting more than two Poor grades will get only a certificate of participation in the programme. In such cases, the grade list will not be mentioned in the certificate. Attendance Requirements Participants are strongly advised to attend all the sessions. In addition to a minimum number of sessions per course, the participants are required to attend about 75% of the total number of sessions. If a participant is unable to meet these attendance requirements, then depending on the circumstances, programme directors may ask the participant to repeat the course(s) with the next batch on payment of the applicable fees. In such cases, for grades above the Average grade, the grade will be adjusted one grade lower, i.e., the grade of a participant getting Excellent grade in the examination will be adjusted downwards to Good and Good grade will be downgraded to Average grade.

Course Content
Term I 8 modules each of 18 hours duration Total Duration: 28 weeks o Campus visit (2 days: Initiation) o Sessions on Platform - 24 Weeks (@ 6 hrs. per week x 24 = 144 hours) Finance Coverage o Conceptual framework of financial reporting; Corporate Financial Statements o Understanding Corporate Financial Statements; Balance Sheet; Profit and Loss Statement; Cash Flow Statement o Choice of Accounting Policies and Financial Reporting o Analyzing Financial Statements; Financial Ratios o Performance Metrics: Select Industries o Cost basics o Using cost information for managerial decisions o Text: Financial Accounting: A Managerial Emphasis, Ashok Banerjee, And Excel Books Publication. Marketing Coverage o Core Concepts of Marketing o Strategic Issues for Marketing Decisions o Segmentation, Targeting and Positioning Decisions o Consumer Behaviour Models o Elements of Marketing Mix: Product Decisions, Price Decisions, Placement Decisions and Promotion Decisions Economics Coverage o Introduction Indian economy in international perspective challenge of economic development o Basic elements of Supply and Demand competitive market, Supply and Demand curves equilibrium price and quantity how government can influence the price o Measuring economic activity - Gross Domestic Product (GDP) ways of calculating it real and nominal GDP price index o Theory of income determination aggregate demand and recession inflation - multiplier model o Economic policy fiscal policy: impact of government expenditure and revenue in the economy fiscal deficit: crowding out and crowding in o Monetary policy banking and supply of money Central banking and impact on output and prices o Open economy macroeconomics balance of payments foreign exchange markets income determination in an open economy o Globalization comparative advantage and international trade tariff protection and industrial policy 4. Strategy Coverage o Strategy and strategic management process o Evaluating firms external and internal environments o Business-level strategies o Corporate strategies o Strategic alliances and M&A o Strategy execution o Strategic decision making o Managing across borders Mathematics for Business Analytics Statistics for Business Analytics Spreadsheet Modeling Management of Information Coverage o Business Decision Modeling Business decision making situations modeled using Excel; solution generation and scenario analysis o Data Management & Analysis Information representation of enterprises, knowledge discovery and decision support o Enterprise Systems in the Digital World E-business systems, IT integration of value chain

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5. 6. 7. 8.

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3.

Term II: Advanced Topics

Functional Area Concentration wise

Total Duration: 26 weeks including two campus visits Four functional area concentrations: Finance, Information Technology, Marketing and Strategic Operations Concentration based project Total class hours for each concentration: 126 hours 7 Courses each of 18 hour duration

Tentative List of Courses: 1. 2. 3. 4. 5. 6. 7. 8. 9. Advanced Marketing Research Analytics for Improved Business Performance Business Data Mining Business Dynamics Business Process Management Computational Models in Business Customer Relationship Management Financial Risk Management Managerial Decision Modeling

10. Supply Chain Management 11. Time-Series Models in Business

PROGRAMME FEES
Programme Fees are as follows: Application Fee Programme Fee Registration Fee Total Fee Rs. 1, 000/Rs. 2, 00, 000/Rs. 5, 000/Rs. 2, 05, 000/-

Programme fees are payable online or through Demand Draft drawn in favour of Hughes Communications India Limited Last Date for Payment of 1st Installment is 25 th June 2009 Campus Fee is charged extra, payable to Indian Institute of Management Calcutta through Demand Draft. Installment Structure I Date Amount INR Campus Fees The campus visit dates will be announced later. The campus visit fee is currently Rs. 15000/-. The demand draft payable to Indian Institute of Management Calcutta must be sent to the Institute programme office a month before the campus visit. Refund of Fees Fee once paid is neither refundable nor transferable towards any other student/ programme/ batch. 25
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II 18 September 2009 Rs.70, 000/th th

III 20 December 2009 Rs.40, 000/-

June 2009

Rs.95, 000/-

SUMMARY OF PROGRAMME REGULATIONS

Waiver No waiver for any course is allowed for this programme irrespective of whether the person has attended a similar programme anywhere else or not. Re-examination Except in unusual circumstances, the dates announced for examinations will not be postponed. A participant who is absent in the examination will be awarded Poor grade. The option is to sit for the examination with the next batch on payment of applicable fees. In such cases, for grades above the Average grade, the grade will be adjusted one grade lower, as explained above. A participant can appear for re-examination only once for a course. It may also be noted that the precise course content and the instructor for a course may be different for the next batch. A participant, who obtains Poor grade in the examination, will have the option to sit again for the examination with the next batch on payment of applicable fees. In such cases, for grades above the Average grade, the grade will be adjusted one grade lower, as explained above. Withdrawal from the programme and rejoining Break in the programme is discouraged. But if withdrawing from the course is absolutely necessary then the participant must inform the Institute/HUGHES prior to taking the same and obtain approval. Rejoining to the programme is not a guarantee but is subject to availability of seats and subject to approval of Institute/HUGHES. If permitted to rejoin, the participant must rejoin within the next two batches and must follow the then existing rules and pay the remaining applicable programme and rejoining fees. Currently rejoining fees are Rs 10,000/-. Change of Centre Policy for inter-city transfers: A student can opt for change of centers inter-city (maximum twice only in a calendar year) subject to availability of seats. Prior permission of HUGHES is required before changing the centre on a prescribed application form along with the requisite fee, currently Rs. 1000/-. The student will be admitted to the new centre only on producing the centre change form duly approved by HUGHES. Policy for intra-city transfers: In general, the intra-city transfers shall NOT be allowed. In exceptional cases, where student has a very valid reason for requesting intra-city transfer, the change of centre would be possible only between the centers separated by more than 3 km by road (shortest distance). Hughes shall decide the validity of the reasons for transfer and the decision so taken shall be final and binding on both the centers. Hughes reserves the right to transfer the student(s) to any centre/classroom within the city in case the classroom of 7 his/her choice becomes non operational or is relocated due to any unforeseen reasons or for reasons beyond the control of Hughes. Grievance Resolution Any student having a grievance for matters handled by Hughes may contact We Care at 011 44 555 777 or mail at wecare@hughes.in. For all academic matters, participants may contact the programme coordinator at the Institute (names and contact details will be announced at the appropriate time). Conduct of Participants The institute & Hughes attach great importance to integrity, honesty and discipline. Hence a high sense of responsibility is expected from all the participants inside or outside the classroom as befits future managers. The following action would be treated as misconducts on the part of participants and will be dealt with severely: Late entry to classes, tests and discussions. Absence during the classes, tests and discussions without prior consent from the classroom coordinator and faculty. Misconduct in class leading to damage to the property of the institute and Hughes. Misuse of facilities, PCs, library books and other materials provided to them. Reporting fictitious data for empirical study or assignments. Theft or fraud or dishonesty. Smoking in the rooms earmarked for lectures, examinations or in the library. Leveling any baseless and false allegations against any faculty member or employees of IIMC or Hughes. Indulging in any act, which may adversely affect the relations of the institute with its customers. Indulging in any act, which is detrimental to the reputation of the institute. Copying in quizzes, examinations or assignments.

Classroom coordinators are also empowered to initiate any disciplinary action against a student on any of the items above pertaining to the administration of this programme in respective centers in consultation with the Manager LDP, IIMC. Certificates will be issued to participants only when proper amends have been made for the misconduct on the part of the participants. Violation of the rules will result in severe disciplinary action against the offenders with penalty of up to Rs.20, 000/- or debarment of the student or both. Conduct During Examination: Copying in any form in the assignments or in any examination will be considered as an act of indiscipline. The institute will initiate serious disciplinary action against a participant found guilty of any of the above including debarring the participant from the programme.

HOW TO APPLY
Registration period Application for Batch 2 will close on 15 Academic Year The academic year for Batch 2 commences on 26th July 2009 and will close on the date of the release of the examination results. Application forms Application forms can be obtained from www.hnge.in or at local HughesNet Global Education Classrooms.
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Documents required for Application May 2009. 1. 2. 3. 4. 5. All academic records Graduation & Post Graduation (if any) certificates Proof of Current Employment Letter from Company or Latest Pay Slip Statement of Purpose (in about 200 to 250 words) Professional Records or Experience Certificates 1 Passport size photo pasted on the application form

Originals of mark sheets/certificates etc may not be submitted. Applicants will be required to show these whenever necessary. If any information submitted by the applicants is not found to be true then and if they are selected and join the programme, then they will be summarily asked to leave the programme.

Hughes Communications India Limited Plot 1, Sector 18, Electronic City Gurgaon 122 015 India