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General Copywriting Samples

The following samples represent an assortment of copywriting projects, such as case studies, white papers, articles, advertorials. If you would like to see additional samples, dont hesitate to contact us.

Case Study Samples

Sample #1: Case Study for FileTrail

Migration to FileTrail Improves Claims Tracking and Management

SUMMARIZING QUOTE Im very pleased with the product. Were going to be a long-term customer. Robert Kant, Assistant Vice President, Riverstone Resources FileTrails Web-based records tracking and management system was an ideal solution for Riverstone Resouces. The New Hampshire-based reinsurance company had expanded into offices on both coasts, operating different file rooms for different divisions. Using manual processes to manage files for the growing company had become too difficult. As a result, the company needed a solution that would integrate all operations into a single system with standardized processes. We have an Office in San Diego, and with our old system they would have to go through the Wide Area Network to get into our server here, explained Assistant Vice President Robert Kant. The response time on the WAN was a problem for users. This was not an issue with FileTrail because they are Web-based. Solving Technical Issues Riverstone was also having minor technical issues with its previous productOpus. Opus wasnt Web-based, so it was sitting on the companys server. And everything was hard coded, so if something went wrong, it was very difficult to change, Kant said. We have about 75,000 records in the system, and as we moved up in number of records, we started having some issues, he said. Every once in a while, the import would skip a couple of records, Kant said. When we found files that were missing data, we would just manually key them in. It took a little more work, but we always captured all the records.

Then one day, something strange happened: Nearly 6,000 files were checked out in one minute. After that, Kant said, he felt his company needed to upgrade from Opus, which had been installed three years earlier by staff who were now at FileTrail. We had always had a positive experience with these people, Kant said. So we made the decision to move forward, and then it was a matter switching over to FileTrail. A Smooth Transition The transition from Opus to FileTrail went very smoothly, Kant said. Three years ago, when we implemented Opus, we went through each unit to determine exactly what they wanted and came up with the specs, he explained. Then they went back and did some rough program ming based on our specs. When it was time to implement FileTrail, we were able to keep those same settings and capabilities. The migration to FileTrail only took about two days and went very smoothly. I think it went better than we all thought it would, Kant said. From my perspective, it was a no-brainer. Using FileTrail About 125 of Riverstones 275 employees are actively using FileTrail. Users are limited to viewing and possessing records from their respective areas, enabling the company to closely track the location of each file. Now the issue of not being able find files has pretty much been eliminated, Kant said. FileTrail has delivered new capabilities and increased flexibility. Riverstone is able to configure different label formats, data entry screens, search forms and search results grids. These different configurations can be assigned to the different units to make the system really fit the needs of each area. FileTrail is real flexible, and the people are easy to work with, Kant said. Web Technology FileTrail provides some unique advantages to Riverstone because of its powerful configuration tools, web technology, and labeling capabilities. Because of FileTrails Web technology, Riverstone is able to automate file management for multiple locations. Staff use FileTrail to track records for three file rooms in New Hampshire and one in San Diego, as well as records stored offsite in a warehouse location. All staff members use the same system and see the same interface regardless of the location. In addition, FileTrails Web technology means software is installed only on the server not at the individual desktops. With our old system, we had to go to every desktop to install a new version; with FileTrail, we run a software upgrade script on a server and never have to install at a workstation, said Doris Buttons, ?title?. Standardized Labeling Riverstone has standardized its labeling with customized designs that meet the unique needs of each division and each different file type. FileT rails flexibility accommodates the different configurations, automatically printing the correct type of label for each type of file.

Different label formats are used for files from the different departments, such as assumed files, policy files and reinsurance files. Files are identified by the claimants name, the insureds name, the policy number, the reinsurance number or the claim number. In our old system, you had to select the label design you wanted to print from a list of all the designs, according to Jeannine Chasse, ?title?. You could select a label that didnt match the data you were working with, and you had to separate data entry into batches based on the design you wanted to print. FileTrail fixed all that and made labeling a smooth process. Integrating Seamlessly Riverstone uses the FTConnect module from FileTrail to import new data from several systems each night. The import happens transparently, without user intervention. The tool is user-configurable, which allows the company to bring in new fields on its own without paying a fee to a vendor, Not only do we load data on new claims, but changes to existing claims are synchronized and reflected in FileTrail, said Jay ?, ?title?. Migrating Successfully Migrating to the FileTrail system has solved of lot of the problems Riverstone was encountering with the old system. The new system is faster and easier to use, Kant said. Opus was a good system, but FileTrail is far superior, he said. Label printing is much easier now than with Opus. When they were using Opus, employees had to print from a certain machine. Now they can print labels from any machine that is connected to a color printer. Everyone at Riverstone is much happier with the new system especially Kant. Im very pleased with the product, he said. Were going to be a long-term customer.

Sample #2: Case Study for InterFAX

Health Care Provider Faces Unique Challenge

Martin's Point Health Care needed an innovative way to reduce the time and costs involved with filing prescriptions for its patients. The not-for-profit organization has four clinics, 38 providers and 37,000 patients throughout Main and New Hampshire. It offers a wide range of primary health care services, including everything from family practice and pediatrics to routine radiology and pharmacy. Martins Point also has a Department of Defense contract to provide insurance for active duty dependents and retirees within the region. Each month, Martins Point processes 2,600 prescription requests. A ll of them were being faxed manually to pharmacies. Initially, the organization considered purchasing a fax server and having a full-time employee manage the equipment and transmissions. But since Martins Point wasnt sure how much the equipment would actually be used, it decided against this option which would have cost about $30,000 initially for the equipment and employee time. InterFAX Provides a Customized Solution

Martins Point ultimately decided Internet faxing was the ideal solution because of its costeffectiveness. Plus, it allowed them to test the waters without having to invest in new equipment or an additional employee. Martins Point researched a number of service providers, but chose InterFAX because of its extraordinary customer service and expertise. InterFAX specializes in enabling faxing from business applications, including prescription faxing, massive invoicing and online take-away orders. The international company serves several thousand customers who send and receive 20 million pages a year. InterFAX Proves Responsive and Resourceful Martins Point found the staff at InterFAX easy to work with, quick to respond and resourceful. The companys programmers worked directly with the developers at Martins Point to intergrate Inter net faxing into the organizations home-grown system. More importantly, InterFAX was willing to provide custom programming to meet Martins Points unique needs. The company modified its software with a feature that allows faxes to be automatically deleted after they are sent. This enables Martins Point to enjoy the convenience of Internet faxing, yet safeguard patients' prescription information and privacy. Fax Transmissions Are Seamless and Secure Before InterFAX came along, Martins Point had to take written prescriptions and manually fax them to each patients pharmacy. Now when patients call to request refills, a representative places the order in the computer system. The prescription is transmitted to the doctor, who verifies the request and sends an electronic signature of approval to InterFAX. Then, InterFAXs system securely transmits the prescription to the appropriate pharmacys fax machine via the Internet. The prescription is encrypted and automatically destroyed by InterFAX after faxing for the security of patients. InterFAX's services aren't transparent to users because theyre seamlessly integrated into Martin Points software system. Processing Time Cut By 75%, Savings Projected at $70,000 A Year The customized solution InterFAX provided has drastically improved prescription processing at Martins Point. It eliminated the need for someone to take written prescriptions and manually fax them to pharmacies. Plus it offers built-in security features. If a fax delivery fails, Martins Point is automatically alerted, so it can follow up. Because of Internet faxing, Martins Point is able to process the same number of prescriptions in 75 percent less time. Thats well above its initial goal to reduce processing time by 50 percent. And th e best part is the ROI. Martins Point will spend only $3,200 a year using Internet faxing. However, the service will save the non-profit organization $70,000 annually. Internet faxing is obviously a huge success for Martins Point Health Care. Next, the organization is considering incorporating InterFAXs in-bound faxing services for even greater benefits.

Company Profile Sample

Company Profile Sample #1: Personnel Plus Employment Agency Inc.: Your Employment Connection

As president and CEO of Personnel Plus Employment Agency Inc., Cindy Schebler takes her business very personally. Schebler enjoys working with people and makes a special effort to give her clients personalized attention. For example, every job seeker receives an interview to discuss their requirements; they dont just submit a resume. And when working with companies, Personnel Plus takes the time to make on-site visits. We look around to get a feel for the work environment, so that we make a better match for the person we are sending for placement, Schebler says. As a full-service agency, Personnel Plus supplies employers with candidates for work and helps individuals who are seeking work find the right employers. The company provides a variety of services for employers, including executive search, permanent placement, temporary placement and temporary to permanent placement, which enables a company to try an employee before making a permanent commitment. Personnel Plus also allows clients to take advantage of tax-deductible employee leasing to avoid the payroll, benefits, recordkeeping and other responsibilities of maintaining employees. For job seekers, the company offers everything from entry-level positions to executive-level placements. Our business is matching people with jobs and jobs with people, Schebler explains. In addition to working with people on a personalized level, Personnel Plus distinguishes itself by its flexibility, competitive rates and superior service. The company gives discounted fees for long-time clients based on volume. It also uses the Internet to successfully recruit applicants for hard-to-fill positions. Personnel Plus is so confident in its services that it offers a guarantee with each placement. In keeping with its motto, Personnel Plus is dedicated to fulfilling its clients staffing needs with employees that are qualified and reliable in the shortest time possible. The Alaskan- and womanowned company takes pride in its work ethic and ability to find the right person for the right job. Hence, its tagline: Your employment connection. Personnel Plus has been successfully connecting people with jobs for nearly 20 years. The firm was established in 1989 and has since expanded from its original Anchorage location to include a Fairbanks office. The agency now maintains more than 500 permanent and temporary employees with the number reaching 750 during peak season. Schebler, who has worked in the industry since 1983, works with a variety of businesses such as First National Bank Alaska, wireless provider Alaska DigiTel and Fairbanks Gold Mining. She has been honored with an Athena Award for her work with the Chamber of Commerce and mentoring. Schebler attributes her success to her strong determination, drive and positive attitude. However, she emphasizes the importance of having the support of a good staff. Youre only as good as the staff that you hire, she says. I am always praising my people because I couldnt do this without them. The staff members of Personnel Plus share Scheblers commitment to providing exceptional and personalized service. We like our jobs, Schebler says. The people who work for me have that same kind of personal attitude that people are people theyre not just a number. We are very down-toearth, and we want to work with clients on a personal level.

Company Profile Sample #2

Dowland-Bach Corporation: Focusing on Service, Performance and Ethics

In its 25 years as a specialty manufacturing and alloy distribution company, Dowland-Bach Corporation has built a sterling reputation for excellence, integrity, conscientiousness and reliability. And if theres one word that sums up the companys key to success, its "adaptability," according to President Lynn Johnson. In its most recent adaptive move, the Anchorage firmwhich specializes in

designing and fabricating control systems and equipment for industrial and commercial applications became a subsidiary of Koniag Inc. The acquisition was made in January by Koniag Development Corporation (KDC), a wholly-owned subsidiary of Koniag Inc. KDCs purchase of Dowland-Bach marks Koniags entry into the Alaska oil industry and its first acquisition of an established successful Alaska company. Dowland-Bach was founded in 1974 to develop fail-safe wellhead and flowline controls for Prudhoe Bay oil field. The company has since installed thousands of its wellhead control systems in a range of remote locations, from Alaskas North Slope to the jungles of South America. The acquisition represents an exciting and mutually-beneficial opportunity for both Dowland-Bach and KDC. I think its good for everybody, Johnson said. It assures long-term continuity and access to markets and infrastructure we would not have had being strictly based in Alaska...I am very excited about it. Similarly, KDC President and CEO Tom Panamaroff said: Dowland -Bach is already a successful, highly-regarded company with a demonstrated record of quality service and customer satisfaction. Were excited about the possibilities because we see Dowland-Bach as very well positioned to take full advantage of growth opportunities in Alaska, the Lower 48 and overseas. Ownership of Dowland-Bach Enhances Diversification Although Dowland-Bach has primarily catered to the petroleum industry, the company also serves clients in the utilities, government, construction, aviation, telecommunications, commercial fishing and marine industries. KDC oversees a portfolio that includes telecommunications, fluid technology, environmental services, logistics, information technology, physical security and real estate investments. Adding Dowland-Bach to its corporate umbrella allows KDC to further diversify its holdings which matches perfectly with the companys strategic business plan. The plan specifically calls for the acquisition of an operating company involved in natural resource development in Alaska. And Dowland-Bach aptly fits the bill. As KDCs newest subsidiary, Dowland-Bach will continue to operate under its original brand. Likewise, the company will maintain its Anchorage location with Johnson as president. Dowland-Bach currently has nearly 30 employees. Offering Complex Solutions Dowland-Bach has evolved considerably since it was established with just three employees more than two decades ago. Those three employeesone of which included Johnsonjuggled multiple tasks. Back in 1974, the three employees built the system, bent the tubing, did the testing and did the installation on the North Slope, Johnson explained. The companys employee roster now includes three electrical engineers, one mechanical engineer, five Journeyman Electricians, one computer-aided designer and three inside sales people. Today, Dowland-Bach is a UL (Underwriters Laboratories) control panel shop that builds high -tech. chemical injection systems and a lot of stainless steel fabrication. Were pretty versatile in terms of the array of products and services we can push out the door, Johnson said. In addition to the diversity of its offerings, Dowland-Bach also distinguishes itself by the quality of its products and services. The company strives to maintain control over many aspects of the manufacturing process, according to Johnson. Normally, other companies subcontract the sheet

metal and welding, he said, but we do an inordinate amount of the fabrication, design and engineering in house; therefore we control the quality and time frame out the door. Over the years, Dowland-Bachs products and services have increasingly become more complex. For example, control panels and control systems have become much more sophisticated. We have moved from mechanical and hydraulic to electronic sensing, Johnson said. In the mid 70s, our panels were 80 to 85 percent mechanical and hydraulic and about 15 percent electrical. Now, we have PLCs (programmable logic controllers). Dowland-Bach has created a niche replacing and upgrading control panels. It has also expanded into other specialized areas, such as the prevention of erosion and corrosion. We build equipment that injects the high-tech chemicals into the flow lines to prevent corrosion from occurring, Johnson explained. In addition, Dowland-Bach is Alaska's distributor for Haskel, Tescom, Penn Machine, CCI Thermal Technologies, Bran+Luebbe, Dekoron/Unitherm, Ametek, Tri-Clover, APP, and Kocsis Technologies products. Dowland-Bach to Continue Focusing on Growth As a departure from its Alaska roots, Dowland-Bach has built and installed control systems for BP in Columbia, South America. It was a challenging experience that demanded a high level of ingenuity and adaptability, according to Johnson. Were very adept at being very versatile, he said. Were very nimble and quick to make changes. The companys success in South America also required superior customer se rvice and high integrity. Johnson said: You can be the best fabricator in the world, but if the customer service is lacking, youre in trouble. You need to have a good product, good service, and skilled people to deliver the product and service. And you have to have high integrity so people can trust what you do. Dowland-Bachs focus on service, performance and ethics has served the company well over the years. In the mid 1980s, it received a Small Business of the Year award. And in 2002, the Governor s Office named Dowland-Bach the Alaska Small Business Exporter of the Year. As a division of KDC, Dowland-Bach will continue to concentrate on growing its business operations within and beyond Alaskas borders. We will look for additional opportunities outside Alaska with the skill sets, expertise and products that we have, Johnson said. We could possibly work with some of KDCs other subsidiaries. They are geographically diverse, and I think we will become more so (diverse) because of our association with them. Company Profile Sample 3 Washington Management Group, Well Positioned for the Future
The Washington Management Group (WMG) is somewhat distinctive among Koniag Inc.s family of companies. Unlike many of Koniags subsidiaries, WMG doesnt sell services to the government. Instead, it specializes in helping other companies capitalize on the General Services Administration (GSA) and Veterans Affairs (VA) Multiple Award Schedules Program. More specifically, WMG provides GSA/VA schedule consulting services and market research to help companies sell products and services to the federal government. We are the only entity that offers both GSA schedules contract consulting, market research and customized consulting, said Bill Gormley, WMGs president and CEO.

As a company, WMG plays a critical role in the world of government contracting. All businesses wanting to sell products and services to the federal government should have a GSA or VA Schedule contract. However, the complexities of government contracting are often challenging for companies to navigate. And there are a wide variety of GSA/VA Schedules for different categories of products and services. WMG helps its clients gain a better understanding of contracting issues and provides valuable contract management consulting support for new and existing GSA/VA Schedules. Simply put: WMG makes it easier for its clients to do business with the government and it makes it easier for the government to do business with them. WMG has more than 30 years of experience, relationships and knowledge of the VA and GSA Schedules program. It helps companies prepare successful GSA Schedule contract proposals and pricing strategies, conduct contract negotiations, meet stringent compliance regulations and perform risk management duties. When consulting, WMG takes a very comprehensive and customized approach to meeting clients needs. These personalized consulting activities range from providing intelligence about the size of the market and researching contact opportunities to helping clients acquire other companies. Every consulting job is different, said Gormley, a 32 -year veteran of the government services industry. Koniag purchased 100 percent of WMG through KDC, its wholly-owned subsidiary, in 2006. Since then, a prime goal of WMG has been to enhance Koniags ability to obtain government contracts for its other subsidiaries. Its a great relationship, Gormley said. I think its enabled us to be part of an outstanding organization. Koniag has demonstrated ethics and value, and I find it a joy to work for Koniag. Positioned Well for the Future With locations in Washington, D.C. and Portland, Ore., WMG is one of the leading GSA and VA Schedule contract consulting firms in the nation. Its clients exemplify a wide range of areas, including energy management, business solutions, scientific equipment, financial services, information technology, law enforcement, office furniture, medical supplies and security services. Collectively, WMGs clients represent more than $4 billion in the Schedule market. Were in front of almost 1,000 different companies during the course of the year, said Gormley. W e have many of the top 100 contractors serving the federal government. WMG has one subsidiary under its corporate umbrellaFedSources. Based in McLean, Va., FedSources provides information and insight to industry and government decision makers via market intelligence services, customized consulting and informational events. WMG purchased the undervalued company in 2003 as a move to bring additional services to its client base. FedSources has since been turned around and is now on a growth mode for this business year. With 130 employees, WMG and FedSources have $15.8 million in consolidated top-line revenue for this year. And Gormley is optimistic about the future of both companies. He said: We have worked with our board and developed a very good profit plan for this yearWe have taken several cost management initiatives. Weve positioned ourselves well for the future to be profitable for Koniag. Leveraging Technology Part of WMGs efforts to position itself for the future involves capitalizing on the latest technology. For example, the company recently transitioned to .NET. This new technology is essentially a Microsoft operating system platform that incorporates applicationsa suite of tools and services and a change in the infrastructure of the company's Web strategy. Moving over to .NET allows the information on WMGs Web site to be more accessible on portable devices like Blackberries, among many other benefits. Were trying to become very much a player in Web 2.0, Gormley said.

Becoming a more dominant participant in Web 2.0 is integral to WMGs corporate strategy. The recession is driving more and more businesses to seek contracting opportunities with the government, according to Gormley. Having a strong Web presence, enables WMG to better assist its existing and potential customers in an online environment. To support its online efforts, WMG has spent a significant amount of time improving its search engine optimization tactics. Thats a critical step, given that many prospects discover the companys Web site through search engines. WMG is also implementing a new search tool to make it easier for clients to explore its massive market intelligence portal. The database contains more than 50 million government records representing 250 gigabytes of data. We have imported our previous portal over to a Google-like search engine, Gormley explained. It will make it easier for our clients to find government contracting opportunities, government profiles and people in the government...We expect to see an improvement in sales. In the mean time, WMG will continue to utilize its expertise to help Koniag garner work with the federal government. Our objective is to help Koniag and its subsidiaries to succeed and increase dividends, Gormley said. We know how important it is, and we take that very seriously day in and day out.

Article Samples
Sample #1: Consumer-Oriented Article

Your Website: An Asset or Liability?

You only get one chance to make a first impression, according to the old, familiar adage. The same is also true online. Thats why its essential for your nonprofit organization to have a Website that is attractive, fullyfunctional and professional. If these positive elements are not in place, your online presence will be a liabilityinstead of an asset. Unfortunately, many people in nonprofit management and administration dont realize the impact their Website can have on their membership base. Or they may recognize the shortcomings of their site, but fail to make improvements because of budgetary concerns. However, devoting money, time and energy to develop a professional Website is one of the best investments a nonprofit can make. The reason: A Website makes it possible for people to discover and familiarize themselves with your organization. If their impression of your site is favorable, they will be more inclined to lend their support.

Research indicates a compelling connection between a non-profits Website and contributions. The majority of donors said they visited a non-profit Website before donating. And most donors say they would donate to a site just because of its online appearance. Strategies for Ensuring Your Site is an Asset Making sure your Website is an asset may seem like a daunting task, but there are basic strategies you can implement to make it happen. These elements all add up to one simple concept: Make your site appealing to keep Website visitors coming back. The main components needed to keep visitors satisfied are valuable content and effective design. In terms of content, your Website should provide plenty of good, useful information. It should present visitors with all the basics about your nonprofit, as well as other details you feel are important for them to know. The idea is to provide enough information to encourage visitors to contact you for more details, sign up for your e-newsletter or make an online donation. However, the purpose of your Website isnt simply to supply information and educate visitors about your organization. Your content should be marketing-oriented so that it not only tells, but also sells. As a nonprofit, you must show your online audience who you are, not just what you do. Keep Your Content Fresh Make sure the information being provided on your Website is fresh and up-to-date. Go beyond the static, electronic-brochure format to include details about upcoming events, photos from recent fundraisers and updates on special programs. Stale, outdated content can turn visitors off and discourage them from returning to your site. Or worse, it can weaken their confidence in you and lead them to withdraw their support. To make it easier and less costly to maintain your site, use a Web-based editing tool to make additions and other changes. This way, you can keep the information on your site updated internallywithout the services of a professional Web designer. Its also important to make sure that your content is easy-to-read and easy-to-understand. It should be written in a comfortable, conversational style that reflects the way the average person talks. This will make your content more friendly and engaging. Try to avoid jargon and complicated verbiage because it can leave visitors feeling confused and frustrated. Its best to keep your content simple, clear and concise. Your content should include a variety of elements to make it visually appealing. Keep in mind that people tend to skim over Web content. So try to keep your sentences and paragraphs as short as possible to make them easy on the eye and tongue. Also, use bold headlines and bullets to break up blocks of gray content. However, avoid underlining and italicizing because it can make text harder to read. Present an Attractive Design A nonprofits Website should also be designed so that its attractive, user-friendly and effective. The design should use a straightforward, organized approach to presenting content. The pages should be easy for people to navigate, so they can locate information quickly. Otherwise, impatient Website visitors will click away.

Your design should also reflect a clean layout with a nice balance of graphics, text and white space. Too many graphics will make your pages look cluttered and overwhelming. Using a variety of colors can add greater interest. However, its best to incorporate contrasting colors, so the text is easily readable. Functionality and interactivity are also important elements of presenting an effectively-designed Website. People want to be able to donate, register for events and interact with your organization online. By including highly-visible donation buttons, your Website can make it easier for supporters to give. This, in turn, can drive loyalty and support from ongoing donors. In fact, nonprofits that are not effectively fundraising online may be missing out on countless opportunities to collect donations. Many major donors prefer to give online, reports a recent study by Convio, Edge Research, and Sea Change Strategies. Specifically, more than half of those surveyed preferred giving online, and 80 percent said they did at least some of their donating via the Internet. Within the study, major donors were defined as people who give at least $1,000 per year to a single cause, who average $10,896 in donations per year to charities, and have a median gift size of $4,500. The research surveyed 3,000 donors from 23 major non-profit organizations. Optimization and Email Are Important To be a better asset, your Website should be properly optimized so that it can be found and indexed by major search engines like Google and MSN. This is crucial, given that most Web surfers use search engines to find the information they are looking for online. So ensuring that your content and design are search engine-friendly will enable you to attract more people to your Website. Once visitors arrive, they can learn about your organization and, hopefully, choose to support your cause by donating their time or money. Your Website solution should also make it possible for you to keep in touch with your membership base through email communications. The use of email is becoming more prevalent, as fewer organizations are using direct mail to stay connected with supporters. Research indicates that most donors respond positively to email. In fact, 65 percent of them always open email sent from charities they support, according to Convio, Edge, and Sea Change. Nearly 75 percent of donors feel that email reminders about the renewal of an annual gift are "appropriate." Another way to make your Website an asset is to utilize your donor database for customer relationship management (CRM). You can use the system for fundraising campaigns, follow-ups and setting appointments. Capitalizing on your Website for CRM purposes can result in a more satisfying experience for your members. Make Your Site an Asset for You Creating a user-friendly, effective Web for online visitors is one thing. But how can you ensure your Website is an asset for you? If properly designed and used, your Website can help streamline your processes, conserve staff time and reduce marketing, printing and other operating costs. For instance, by having a unified database, you can integrate your site with your outreach and list management. This can help you avoid losing contacts or wasting time double keying information. Heres another benefit: You can analyze your database demographically and geographically to gain a better understanding of your donors. Then you can concentrate your marketing efforts to attract similar supporters.

Interestingly, many nonprofits organizations are shifting their marketing tactics to cater to the more high-tech, younger demographics who expect Websites to feature blogs, video, RSS feeds, media kits, etc. These nonprofits are successfully using their Websites as powerful internet marketing tools to increase their visibility and drive sponsor support. Are you fully leveraging the capability of your online presence to make your Website an asset? If youre not, InterScape Inc. can show you how. For more information, contact CEO Matthew Francis at 770-564-5686 x 6502 or mfrancis@interscapeinc.com.

Article Sample #2

Customer Spotlight for a Company Newsletter

When Massachusetts-based Cambridge Savings was looking for a company to revamp its Web site to make it more functional and user-friendly, Banc Intranets content management system was a natural choice. The firm had successfully installed an intranet for Cambridge Savings, and the bank felt its content management system would be ideal. And it was. We loved the tool they developed, says SVP/Chief Marketing Officer Karen E. Marryat. It offered a great deal of customization and flexibility. Plus, Cambridge Savings liked the graphical way that information could be presented and that no special skills are needed to change the contentso anyone can update the site. With the old Web site, information was organized around text links, and the help of a third party was needed to make content updates. Banc Intranets Was Fantastic The installation of the content management system and Web site launch went very smoothly. Banc Intranets had a no-nonsense, clear-cut approach and was willing to customize quite a bit, Marryat says. Banc Intranets took a design that was created by another provider and loaded it into the content management system. It also uploaded all of the banks content to the new site. The people at Banc Intranets were so fantastic to work with, she says. Marryat appreciates the level of ongoing support provided by Banc Intranets. We have had after hours issues arise, and theres always someone at Banc Intranets to respond, she says. The glitches have been very few, but someone from Banc Intranets has always helped us. Weve now hired them twice, and we would hire them again. Cambridge Savings new Web site has a consistent navigation system and other features that make it easy for visitors to locate and respond to information. For example, Cambridge Savings customers can enjoy the convenience of being able to log into their account from the Home page. They can also complete and submit different forms online with the click of a few buttons. These capabilities are important, especially given that research shows bank Web sites are becoming less functional and engaging. According to a study by New York-based consultancy Change Sciences, bank Web sites are becoming less welcoming, less informative, and harder to use. Thats not the case with Cambridge Savings new Web site, as the site is designed for easy navigation and accessibility.

Customer Service Critical to the Banks Success With 175 years under its belt, Cambridge Savings Bank is one of the oldest community banks in Massachusetts. Its also one of the largest. Cambridge Savings has 16 banking centers throughout eastern Massachusetts and approximately $2 billion in assets. The bank whose slogan is Smart Thinking for 175 Yearsoffers an array of solutions for consumers and businesses, from deposit and loan products to trust and investment services. Since its 1834 inception as the Institution for Savings, the bank has concentrated on one key area: servicing customers. We have extremely committed employees who are very focused on our customers needs, Marryat explains. Needless to say, Cambridge Savings is avid about providing superior customer service. Hence, the bank maintains a formal, comprehensive customer service program that has translated into high customer satisfaction and its continued growth. Philanthropy and Technology also Important In addition to customer service, philanthropy is also an important element of Cambridge Savings success. The bank is dedicated to enhancing the communities in which it operates. In 2008, the Cambridge Savings Charitable Foundation awarded more than $500,000 to local nonprofit organizations. Cambridge Savings is committed to adopting new technology. In fact, the bank has made significant and ongoing investments in technology, including its new Website, to ensure it keeps pace with the industry. In the past 20 months, Cambridge Savings has introduced a rewards program for its debit cardholders and made it possible for customers to open and fund an account online. Customers can also transfer money from other institutions via Internet banking. Weve spent quite a bit of time on channel management and making sure our customers can bank online with ease, Marryat says. In the future, Cambridge Saving intends to keep enhancing its online presence and operations to benefit its customers. We will continue to look at ways to leverage technology and differentiate the bank while maintaining our focus on service, Marryat says.

Sample #3: Article Ghostwritten for a Client Effective Strategies for Employee Retention By Andrea Reiner, Vice President InnerSpace Electronics Inc. (www.innerspaceelectronics.com) Just as companies need satisfied, loyal customers to remain in business, they also must retain satisfied, highly-skilled employees. Employee retention is a crucial element to business success. Research shows that retaining employees helps to retain customers and investors. Organizations with low turnover and satisfied employees tend to perform better. This, in turn, translates into greater customer service and satisfaction.

On the other hand, turnover causes the loss of talented workers, lost productivity and higher costs for recruiting, selecting and training replacements. Its simply more cost-effective and less disruptive for organizations to prevent turnover and keep their employees happy. Employees who are more satisfied tend to be more committed and engaged, leading to lower turnover and higher profits, according to recent research by the Corporate Leadership Counsel (CLC). "Highly engaged organizations have the potential to reduce turnover by eighty-seven percent and improve employee performance by twenty percent, says CLC Managing Director, Jean Martin.This translates to greater organizational performance. In fact, our study found highly engaged organizations grow profits as much as three times faster than organizational competitors." Training, the Key to Keeping Qualified Employees The key to retaining top talent is to create job satisfaction within the workplace. However, the first step is to ensure that workers are properly trained to perform their job. In a broad sense, training consists of an organizations planned efforts to help employees acquire j ob-related knowledge, skills, abilities and behaviors, with the goal of applying these on the job. Training programs can range from formal classes to one-on-one mentoring. Employee training which is driven by the needs of the organizationcan take place on the job or at remote locations. Training is essential because it can help prepare employees for future positions, enable the organization to respond to change, enhance worker safety and improve customer service, among many other goals. Workers who are properly trained not only increase their skills and knowledge, but also tend to be less dissatisfied with their assigned role and tasks. Role-related dissatisfaction can cause employees to withdraw psychologically and eventually leave the company. The solution, however, is to use effective strategies to promote greater job satisfaction among employeeswhich benefits the company as a whole. Training is a widely accepted method of improving employee morale, and enhancing employee skills has become a business imperative, according to the U.S. Department of Labor. Increasingly, managers and leaders realize that the key to business growth and success is through developing the skills and knowledge of its workforce, according to the Labor Departments Website. Good Leadership Essential to Job Satisfaction But training is only one component of a successful employee retention program. Highly-skilled workers need strong leadership by example and a flexible, accommodating work environment. They also need to know that they are respected and appreciated. Supervisors and other managers must lead by example because employees are always watching. As part of setting a good example, company leaders have to be consistent in their decision making, behavior and all other aspects of their job. Consistency paints a picture of reliability for employees. In terms of creating an accommodating environment, companies are increasingly working to promote flexibility. Innerspace Electronics Inc., for instance, encourages workers to take time off for family and fun. In August, the firm closes on Fridays to create a longer, three -day weekend. Workers also receive extra days off around major holidays. Treating employees with respect and appreciation is one of the simplest, yet most effective ways to build their moraleand loyalty. This could be as simple as supervisors being nice to employees and treating them the way they would want to be treated. According to the CLC, employees who said they planned to leave their jobs most often said it was because managers acted as if they did not value the employees. "While it is no secret that bad managers impact turnover, our work shows bad managers experience turnover that is four times greater than good managers, says CLC Solutions Practice Manager, David Morris. This work really hones in on developing manager-level plans so managers can build credibility with their staff."

Communication and Pay also Important Good managers must be able to communicate effectively with their staffwhich involves talking and listening. However, communicating with employees goes beyond increasing emails or staff meetings. It requires having one-on-one discussions about organizational decisions, employees performance and about what they expect from their leaders. In addition, good managers should make an effort to understand their employees. They should make it a point to discover employees likes and dislikes. Some workers have an aversion to public recognition, while others thrive on it. And when it comes to counseling employees on their job performance, some workers like coaching and some prefer direct feedback. Determining which method works for which employee is critical because it can indirectly affect employees job satisfaction. While creating a positive work environment is paramount, companies also must provide competitive compensation to retain employees. Heres why: A job is the primary source of income and financial security for most people. The pay and benefits that workers earn is an indicator of status within the organization and society as a whole. So it contributes to some peoples self -worth. Therefore, satisfaction with pay and benefits is a significant factor in retaining high-quality employees. Its so important that companies often use higher pay and better benefits to lure employees away from other organizations. Organizations should monitor pay levels in the industry to ensure their compensation package matches or exceeds industry averages. The Walgreens drugstore chain is a prime example of a company doing just that. Its retention rate for pharmacists is one of the highest in the industry, thanks to its competitive salaries and benefits. Measuring Job Satisfaction Organizations can better retain employees if they are aware of satisfaction levels, so they can make changes if workers become dissatisfied. One of the most common ways to measure job satisfaction is with a survey. In fact, companies should make annual employee surveys part of a two-way communication program. An established satisfaction scale, such as the Job Descriptive Index (JDI), is an ideal measurement device. The JDI emphasizes specific aspects of satisfaction pay, the work itself, supervision, coworkers and promotions. In spite of surveys and other retention efforts, some employees will inevitably choose to leave. However, organizations can use this as an opportunity to gather valuable information. The human resources department or employees supervisor can conduct an exit interview to discuss their reason for leaving. This common retention tool can uncover information that can be used to perhaps lure the employee back or at least result in improvements that can make it easier to retain remaining employees. Andrea Reiner is an owner and co-founder of InnerSpace Electronics Inc. (IEI) An award-winning company based in New York, IEI is one of the largest custom integration companies in the country.

White Paper Samples

White Paper Sample #1

Going Green to Create Green for Your Organization

KNOVIAL offers an eco-friendly, cost-effective solution

Going green is more than a hot new trend; it is fast becoming a key strategy for many organizations today. Given the economic and intangible benefits, there is little wonder why. Many socially-conscious companies, nonprofits and other organizations are going green in an effort to be more sustainable to protect our natural resources. They are adopting more eco-friendly practices to be more environmentally responsible. But from a practical standpoint, opting for greener online applications instead of paper-based functions can yield tangible results that positively impact the bottom line. Using digital forms, virtual meetings, and online communications in the work environment minimizes paper consumption, saves time, reduces driving and lowers costs. Moreover, research shows most consumers feel that companies should do more to protect the environment, and they are attracted to businesses that meet their expectations. Gaining consumers fa vor can translate into enhanced customer loyalty, increased salesand, ultimately, greater profits. The Bigger Issue about Going Green In a broader sense, going green is about demonstrating good corporate citizenship and accountability to the environment. Corporate giants like General Electric, Google, Wal-Mart and Dupont Chemical have been leading the way in launching green initiatives. However, small entities can also go green by leverageing paperless online applications to realize economic benefits and impact the world. There is a pressing need to conserve paper and other resources. Consider this: The papermaking process creates harmful carbon emissions that contribute to global warming. Using digital files instead of printing documents can save a considerable amount of paper, energy, water and landfill spacenot to mention reduce greenhouse gas emissions that can contribute to climate change. Reducing paper consumption by one ton can conserve enough energy to power the average American home for six months, save 7,000 gallons of water and 3.3 cubic yards of landfill space, and reduce greenhouse gas emissions by one metric ton of carbon equivalent. Paper products represent the largest portion of the trash generated by U.S. cities, according to the Environmental Protection Agency. In fact, paper and paperboard products account for about 83 million tons or 33 percent of all materials in the municipal waste stream, the EPA reports. In America, 173 reams (500 sheets per ream) of paper are used about every five seconds, according to Global Warming Initiatives Inc., a North Carolina-based organization whose goal is to help companies reduce greenhouse gases. Each ream of paper not printed equals 18.5 fewer pounds of carbon dioxide in the atmosphere. Not printing 173 reams of paper can save a tree and lessen atmospheric carbon dioxide levels by more than 2 metric tons. Prices of raw materials such as copper, steel, cement, paper and any sort of energy have gone up three, four, five or more times in the past two yearsmaking resource conservation a critical issue. Employing Digital Forms Using environmentally-friendly electronic files can help organizations of all types and sizes become more green, lean and competitive in the marketplace. Choosing digital files instead of paper forms, reports and other documents can offer significant cost and time savings. Maintaining digital documents avoids the need to print out unnecessary hardcopies, saving paper, ink, money and millions of trees. Not only that, operating in a digital environment can result in a more productive and positive experience for your employees, customers and partners. All of this can add up to a healthier bottom line. Switching to online applications to incorporate green tactics is easier than you think. You can use digital forms to collect and share information among a group of users. You can customize forms to your specific needs and take advantage of online support and digital approvals (instead of faxing) to save paper and time. Using Digital Files and Media Using electronic files and media can give your employees, customers and partners convenient access to your organizations information. With digital brochures, sales sheets and other marketing collateral, your sales team can provide customers and prospects with instant sales literature. The added speed and efficiency can shorten the sales cycle and result in easier, faster and more sales. Electronic brochures are also more cost-effective than traditional ones since there are no printing, mailing or postage costs involved. Your Web site can be a central repository for all your media and digital files, including downloadable brochures and other sales material. It can also be a great marketing tool for featuring video testimonials, which can help you build trust with prospects more quickly and easily. And with a content management system to make changes to your site, adding digital

files and other information is easy. A user-friendly editing tool allows updates to be made without any special technical skills. So anyone in your office can make changes to your Web site to ensure visitors receive the latest information. Optimizing Your Sales Efforts Providing access to digital tools can help your sales team streamline their processes and operate more efficiently. Sales staff can attend green meetings from their office, saving travel time, gasand carbon emissions. They can also record prospects information instantly, generate digital reports and create electronic invoices to conserve paper and time. Electronic invoices can provide a significant cost savings. Paper invoices are responsible for an estimated 10 percent of all trees cut down around the world, and creating paper invoices uses as much electricity each year as 20 million homes. W hen designing digital reports, its important to create documents that display the appropriate information. This reduces the need to print out reports for further analysiswhich, in turn, helps to maintain the original digital file. In addition, maintaining corporate information in an accessible digital format makes it easier for management to detect and respond to businesses challenges. Reducing Costs and Travel Involved with Processing Orders and Checks The use of digital documents can significantly reduce travel time and costs in processing orders. Electronic invoices allow you to forgo the administrative, printing and mailing costs of paper invoices. E-invoices are the ideal complement to remote check processing, which allows you to deposit checks electronically without physically going to the bank. You can deposit checks any time from your officeeven after banking hours and on weekends. And you can reduce the labor-intensive process of manually preparing checks for deposit, as well as the researching, transporting and storing required for paper checks. All you need is a computer, check scanner and Internet connection to process checks remotely. Going Green with KNOVIAL The KNOVIAL platform from InterScape Inc. makes going green extremely easy. I ts a comprehensive solution that provides a variety of features that organizations need to operate effectively online. For example, KNOVIAL offers a form/work center that allows you to build custom forms without any coding or database work. You can create any form you need with the click of a buttonincluding forms for digital approvals and signatures. You can also encrypt forms for added security, embed forms into content and export form submission to Microsoft Excel. Other KNOVIAL offerings include a communication center for sending promotional email and marketing messages; video conversion and online streaming; sales management and reporting; and advanced content management. With KNOVIAL, you can capitalize on rich interactive online applications and avoid hassling with printed documents which often arent even necessary. More importantly, KNOVIAL allows you to adopt environmentally-friendly, online applications that can go a long way in improving your processes, public relations image and bottom line. Learn more about how going green with KNOVIAL can create some green for your organization. Contact InterScape CEO, Matthew Francis at 770-564-5686 x 6502 or mfrancis@interscapeinc.com today!

White Paper Sample #2

Your Website: An Asset or Liability?

You only get one chance to make a first impression, according to the old, familiar adage. The same is also true online. Thats why its essential for your nonprofit organization to have a Webs ite that is attractive, fullyfunctional and professional. If these positive elements are not in place, your online presence will be a liabilityinstead of an asset. Unfortunately, many people in nonprofit management and administration dont realize the impact their Website can have on their membership base. Or they may recognize the shortcomings of their site, but fail to make improvements because of budgetary concerns.

However, devoting money, time and energy to develop a professional Website is one of the best investments a nonprofit can make. The reason: A Website makes it possible for people to discover and familiarize themselves with your organization. If their impression of your site is favorable, they will be more inclined to lend their support. Research indicates a compelling connection between a non-profits Website and contributions. The majority of donors said they visited a non-profit Website before donating. And most donors say they would donate to a site just because of its online appearance. Strategies for Ensuring Your Site is an Asset Making sure your Website is an asset may seem like a daunting task, but there are basic strategies you can implement to make it happen. These elements all add up to one simple concept: Make your site appealing to keep Website visitors coming back. The main components needed to keep visitors satisfied are valuable content and effective design. In terms of content, your Website should provide plenty of good, useful information. It should present visitors with all the basics about your nonprofit, as well as other details you feel are important for them to know. The idea is to provide enough information to encourage visitors to contact you for more details, sign up for your e-newsletter or make an online donation. However, the purpose of your Website isnt simply to supply information and educate visitors about your organization. Your content should be marketing-oriented so that it not only tells, but also sells. As a nonprofit, you must show your online audience who you are, not just what you do. Keep Your Content Fresh Make sure the information being provided on your Website is fresh and up-to-date. Go beyond the static, electronic-brochure format to include details about upcoming events, photos from recent fundraisers and updates on special programs. Stale, outdated content can turn visitors off and discourage them from returning to your site. Or worse, it can weaken their confidence in you and lead them to withdraw their support. To make it easier and less costly to maintain your site, use a Web-based editing tool to make additions and other changes. This way, you can keep the information on your site updated internallywithout the services of a professional Web designer. Its also important to make sure that your content is easy-to-read and easy-to-understand. It should be written in a comfortable, conversational style that reflects the way the average person talks. This will make your content more friendly and engaging. Try to avoid jargon and complicated verbiage because it can leave visitors feeling confused and frustrated. Its best to keep your content simple, clear and concise. Your content should include a variety of elements to make it visually appealing. Keep in mind that people tend to skim over Web content. So try to keep your sentences and paragraphs as short as possible to make them easy on the eye and tongue. Also, use bold headlines and bullets to break up blocks of gray content. However, avoid underlining and italicizing because it can make text harder to read. Present an Attractive Design

A nonprofits Website should also be designed so that its attractive, user-friendly and effective. The design should use a straightforward, organized approach to presenting content. The pages should be easy for people to navigate, so they can locate information quickly. Otherwise, impatient Website visitors will click away. Your design should also reflect a clean layout with a nice balance of graphics, text and white space. Too many graphics will make your pages look cluttered and overwhelming. Using a variety of colors can add greater interest. However, its best to incorporate contrasting colors, so the text is easily readable. Functionality and interactivity are also important elements of presenting an effectively-designed Website. People want to be able to donate, register for events and interact with your organization online. By including highly-visible donation buttons, your Website can make it easier for supporters to give. This, in turn, can drive loyalty and support from ongoing donors. In fact, nonprofits that are not effectively fundraising online may be missing out on countless opportunities to collect donations. Many major donors prefer to give online, reports a recent study by Convio, Edge Research, and Sea Change Strategies. Specifically, more than half of those surveyed preferred giving online, and 80 percent said they did at least some of their donating via the Internet. Within the study, major donors were defined as people who give at least $1,000 per year to a single cause, who average $10,896 in donations per year to charities, and have a median gift size of $4,500. The research surveyed 3,000 donors from 23 major non-profit organizations. Optimization and Email Are Important To be a better asset, your Website should be properly optimized so that it can be found and indexed by major search engines like Google and MSN. This is crucial, given that most Web surfers use search engines to find the information they are looking for online. So ensuring that your content and design are search engine-friendly will enable you to attract more people to your Website. Once visitors arrive, they can learn about your organization and, hopefully, choose to support your cause by donating their time or money. Your Website solution should also make it possible for you to keep in touch with your membership base through email communications. The use of email is becoming more prevalent, as fewer organizations are using direct mail to stay connected with supporters. Research indicates that most donors respond positively to email. In fact, 65 percent of them always open email sent from charities they support, according to Convio, Edge, and Sea Change. Nearly 75 percent of donors feel that email reminders about the renewal of an annual gift are "appropriate." Another way to make your Website an asset is to utilize your donor database for customer relationship management (CRM). You can use the system for fundraising campaigns, follow-ups and setting appointments. Capitalizing on your Website for CRM purposes can result in a more satisfying experience for your members. Make Your Site an Asset for You Creating a user-friendly, effective Web for online visitors is one thing. But how can you ensure your Website is an asset for you? If properly designed and used, your Website can help streamline your processes, conserve staff time and reduce marketing, printing and other operating costs.

For instance, by having a unified database, you can integrate your site with your outreach and list management. This can help you avoid losing contacts or wasting time double keying information. Heres another benefit: You can analyze your database demographically and geographically to gain a better understanding of your donors. Then you can concentrate your marketing efforts to attract similar supporters. Interestingly, many nonprofits organizations are shifting their marketing tactics to cater to the more high-tech, younger demographics who expect Websites to feature blogs, video, RSS feeds, media kits, etc. These nonprofits are successfully using their Websites as powerful internet marketing tools to increase their visibility and drive sponsor support. Are you fully leveraging the capability of your online presence to make your Website an asset? If youre not, InterScape Inc. can show you how. For more information, contact CEO Matthew Francis at 770-564-5686 x 6502 or mfrancis@interscapeinc.com.

White Paper Sample #3

Do Your Members Feel Connected?

InterScape has solutions for getting and keeping your members connected. In todays fast-paced world, people are disconnected. Its sad, but true. Everyone is constantly on the goalways busy. There doesnt seem to be enough time to build and maintain relationships. As a result, many individuals have no one to turn to when they need help dealing with important issues. People often have to miss church due to family illnesses, demanding work schedules or other challenges. However, the church is a critical source of support, and being absent can leave members feeling isolated, discouraged and disconnected. The million-dollar question is: Do your members feel connected? If the answer is no, technology could be the solution? More Churches Employing Technology to Stay Connected Increasingly, religious organizations are using technology to stay connected with their membership base. Protestant churches, for example, have been rapidly incorporating technology into their ministry efforts. That is, according to a recent study by The Barna Group, a Ventura, Calif. company that has been conducting and analyzing primary research to understand cultural trends related to values, beliefs, attitudes and behaviors since 1984. The Barna Groups study indicates that double-digit growth has occurred in relation to the use of Websites, large-screen projection systems, electronic fund transfer, satellite broadcasting technology, and the use of e-mail blasts for congregational communication. The research indicates that: Nearly six out of every 10 Protestant churches have a Website. Most churches send email blasts to their congregations, with 56 percent relying on the process to connect with their people. More than 28 percent of large churches offer electronic funds transfer as a means of receiving donations.

More People Using Christian Media than Attend Church More people are now using Christian media, such as radio, TV and faith-based Websites, than those who attend church, according The Barna Group. Nearly half of all adults46 percentlisten to a Christian radio broadcast in a typical month. And one out of every six spends some time visiting faithoriented Websites during a typical month. Although these religious media are a supplement to a church experience for most people, millions of individuals rely upon one or more of these media as their primary source of spiritual input. Not surprisingly, the research reveals that the younger a person is, the more likely they are to visit faithoriented sites. But regardless of age, faith-based Websites allow church members to stay connected in a unique way. Why Keep Members Connected? There are plenty of good reasons for pastors and administrators to keep their church members connected. Perhaps the most significant is that keeping members connected can promote a healthy congregation. Holding regular Bible studies, childrens programs and support groups link participants with others who have a common interest. This, in turn, helps them feel supported, cared for and overall healthier. Creating a strong connection between members also reinforces church relationships. Churches can use the same technology as social network Websites such as MySpace and Facebook to bring members together so they can have a greater impact on the church. Having a stronger bond among members also translates into a more active church body. The more connected people feel, the more valued they feel, and the more likely they are to participate. Participating members often give more of their time, money and other resources, which enables the church to enhance their efforts in the community. Ultimately, an active church will be healthier and thrive. Growth will be inevitable because healthy churches attract new members. Ways to Stay Connected As a church pastor or administrator, there are a number of ways you can keep your members connected. For starters, you can create an online presence or improve your existing one. Building a church Website, by the way, is one of the most effective methods to promote growth, according to a FACTs survey by Episcopal researchers Kirk Hadaway. Newcomers are particularly drawn to churches that present an outward-looking, nontraditional, future-oriented image. Church Websites help to project a sophisticated image to the outside world. They allow people to form a first impression before visiting. You can also go beyond merely having an online presence that communicates information about your church. You can turn your existing Website into an online community where members can get connected in a deeper way. A Website supported by an online community makes a huge difference to members, according to the FACTs survey.

An online community can include a variety of elements that can work together to make members become more active, enthusiastic and empowered. They include: Video People at different stages of life or with different challenges may miss attending regular church services or special events. Posting videos offers another way for members to enjoy choir performances, plays and other activities. Podcasts Members who are absent from services due to travel, work or other reasons, dont have to miss the message. Podcasts provide a convenient way to access sermons, essays and other religious material. Forums Forums provide the ultimate way for members to slow down their busy lives and connect with fellow believers. They can communicate ideas, ask questions and get answers onlineoutside of the standard church environment. Email Email blasts are an excellent tool for getting the word out about a concert, service cancellation or other important news. Online giving Giving is an important part of being a Christian. Electronic funds transfer makes it possible for members to contribute online, so they never have to miss giving tithes and offerings. Ways to Enhance the Value of Your Online Community Once you have video, podcasts, online giving and other functional elements in place, you can make enhancements to increase the value of your online community. Here are some examples of components that you can include as part of your online presence: Content management Your system should allow you to make changes in real-time without the help of a programmer. Complete integration Your Website and email communications should be fully integrated for a seamless process. This way, you wont have to export/import information between databases, which can save a considerable amount of time for your staff. User-friendly, intuitive interface Your Website should be easy to understand and easy to use with minimal training. eCommerce capability Your Website should allow you to have an online bookstore and control of the entire online sales process from adding products to processing payments to issuing invoices. Scalability Your online solution should have a full suite of products that can be customized to meet your current needs and expanded as your church grows.
The Bottom Line Todays church members lead busy lives. And changing life stages or circumstances can prevent people from attending services. However, churches can use Internet technology to keep members feeling connected. Members who are connected have stronger relationships, which results in a healthier church. Connected member are also more active and give more of their time, money and other resources. These positive influences, in turn, help churches thrive. Having a Website and online community is a major attraction for church members and people outside the church. Its also an effective means of spurring church growth. A Website indicates a certain level of sophistication, progressiveness and forward-thinking. Churches can create or improve their online presence to take advantage of email blasts, video, podcasts, forums and online giving. These elements are the ideal way to make members feel valued and connected.

If your members dont feel connected, dont worry. InterScape Inc. can help. We offer a variety of solutions that can help you get and keep your members connected. For information, contact CEO Matthew Francis at 770564-5686 x 6502 or mfrancis@interscapeinc.com.

Advertorial Samples (Advertising Disguised as Articles)

Advertorial Sample #1

eDocsAlaska Inc.
Helping Companies Transition from Paper to Electronic Business Records
Moving from paper to electronic records can be a daunting task for many businesses, but the experience and document management solutions provided by eDocsAlaska Inc. can help them meet the challenge head-on to achieve the results they need. Anchorage-based eDocsAlaska specializes in providing document management consulting services and implementing premium Laserfiche software solutions to help clients handle information more efficiently. Businesses need a way to manage historic paper records with their current digital files, says Pam Barnes, owner and president of eDocsAlaska. They often need to provide secure, Web based access to widespread sites facilitating collaboration on projects. Laserfiche provides an excellent, scalable solution to meet these needs. The benefits of transitioning to digital records are compelling. Most businesses understand that going digital reduces storage costs and document duplication, and reclaims floor space. Some can imagine the time they would save by having powerful search and distribution tools available to them right at their desktop. But beyond these benefits, Laserfiche solutions also offer modules that allow businesses to create interdepartmental workflow, Web access and audit reports, as well as control document access. These functionalities empower businesses to maximize productivity and comply with the requirements of today's regulatory environment. Laserfiche also integrates easily with existing data and business systems to provide a single, complete solution for companies to implement. eDocsAlaska distinguishes itself in the marketplace by its document management expertise and its sole focus on providing targeted Laserfiche solutions to its clientele. Barnes is a certified Laserfiche reseller and trainer and has used the software exclusively for more than eight years. Before launching eDocsAlaska in 2000, she spent 10 years implementing and managing document database projects for companies such as BP Exploration Inc. and Alyeska Pipeline Service Company. We have almost 20 years of experience in implementing digital document software solutions for Alaska businesses, Barnes says. We understand records management and know how to effectively use Laserfiche to meet our customers needs. Fully understanding its clients' needs and implementing cost-effective, targeted solutions has been the key to eDocsAlaskas success. Recently, Barnes expanded her business to accommodate the exploding need for document management technology as the volumes of business data increase and governmental mandates affect industries' document handling requirements.

Recently, eDocsAlaska implemented a Laserfiche system at Fairbanks Fort Knox Gold Mine to help the business better respond to health, safety and environmental reporting requirements. The City of Soldotna installed Laserfiche to provide access to minutes, ordinances, resolutions and other public records. Currently, eDocsAlaska is in the process of helping Chugach Electric Association and Southcentral Foundation expand the use of Laserfiche across their operations. No matter the size or type of organization, having an effective document management system is a must in todays world, according to Barnes. This technology is a key tool in today's business environment. An electronic document management system helps companies locate, retrieve, and share documents easilysaving precious time, money and resources. And with eDocsAlaska and Laserfiche, companies can move fully into the digital document age with efficiency, confidence and success.

For more information, contact: eDocsAlaska Inc. Owner & President Pam Barnes 5416 W. Dimond Blvd. Unit 1 Anchorage, Alaska 99502 Tel: (907) 248-8472 Website: www.eDocsAlaska.com Advertorial Sample #2

Structured Communication Systems Inc.

Bridging Business, People and Technology Structured Communication Systems Inc. takes a strong holistic approach to providing the appropriate solutions for its clients. Structured understands how critical information is to organizations and is committed to helping them protect the integrity of their information, according to CEO Ron Fowler. We use technology to solve our customers business problems, Fowler said. Because information is their most important asset, we protect the integrity of their informationensuring accuracy, consistency and reliability. Structureds client-centered approach serves to illustrate its unique corporate slogan: bridging business, people and technology. Structured works to understand what the businesses goals and objectives are and matches them with the best technical solutions, said Territory Director -Alaska Lynette Babcock. Based in Portland, Ore., Structured offers an array of high-tech solutions to help clients solve their problems and meet their goals. Its offerings include secure infrastructure; voice and mobility; storage and systems; managed services; and expert professional services. Structured distinguishes itself in the marketplace by its service and expertise. What really sets us apart from our competitors is our engineering staff, Babcock said. Approximately half of our staff consists of engineers. Along with the products that we resell, we can also provide the technical services to install those products. The secret to Structureds success is its high-caliber staff, Fowler said. We have been able to attract some of the very best people in our field, he said.

Today, Structured is the largest provider of secure technology infrastructure solutions in the Northwest and Alaska. The company maintains offices in Oregon, Alaska, Washington, Idaho and Illinois. Structured has experienced tremendous growth since its inception increasing business by 25 percent annually for the last three years, according to Fowler. Weve been ranked as one of the fastest-growing companies in Washington and Oregon, he said. Why such growth? Our value proposition has been well understood and well received by our clients, Fowler explained. There has also been a change in our clients understanding of the breadth and the value of what they can receive from Structured. Structureds highly-skilled team has assisted clients in the oil, healthcare, telecommunications, government and commercial industries. Some of its projects include completing a Voice over IP roll out with a municipal government, creating a back up and disaster recovery solution for one of Alaskas largest telecommunications companies, assisting with a network proxy and Internet protection project for state government, and assisting with security initiatives for a leading Alaska financial institution. To maintain its competitive edge, Structured makes a continuous effort to keep abreast of the latest technology. Our business is always evolving with new technologies, Babcock said. We are constantly striving to stay abreast by recertifying our engineers, conducting training, and watching for emerging technologies. In the future, Structured will further enhance its engineering and sales capabilities in Alaska and elsewhere. We will continue to invest in the sales and technical resources that we need to support the growing demand for our solution sets in the Alaska marketplace, Fowler said. For more information, contact: Structured Communications Systems Inc. Lynette Babcock, Territory Director-Alaska 4141 B Street, Suite 307 Anchorage, AK 99503 Tel: (907) 222-6140 Fax: (907) 222-6141 Website: www.structured.com