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RightResponse eMarketing

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Samples of White Papers


Sample #1:
Going Green to Create Green for Your Organization
KNOVIAL offers an eco-friendly, cost-effective solution Going green is more than a hot new trend; it is fast becoming a key strategy for many organizations today. Given the economic and intangible benefits, there is little wonder why. Many socially-conscious companies, nonprofits and other organizations are going green in an effort to be more sustainable to protect our natural resources. They are adopting more eco-friendly practices to be more environmentally responsible. But from a practical standpoint, opting for greener online applications instead of paper-based functions can yield tangible results that positively impact the bottom line. Using digital forms, virtual meetings, and online communications in the work environment minimizes paper consumption, saves time, reduces driving and lowers costs. Moreover, research shows most consumers feel that companies should do more to protect the environment, and they are attracted to businesses that meet their expectations. Gaining consumers favor can translate into enhanced customer loyalty, increased salesand, ultimately, greater profits. The Bigger Issue about Going Green In a broader sense, going green is about demonstrating good corporate citizenship and accountability to the environment. Corporate giants like General Electric, Google, Wal-Mart and Dupont Chemical have been leading the way in launching green initiatives. However, small entities can also go green by leveraging paperless online applications to realize economic benefits and impact the world. There is a pressing need to conserve paper and other resources. Consider this: The papermaking process creates harmful carbon emissions that contribute to global warming. Using digital files instead of printing documents can save a considerable amount of paper, energy, water and landfill spacenot to mention reduce greenhouse gas emissions that can contribute to climate change. Reducing paper consumption by one ton can conserve enough energy to power the average American home for six months, save 7,000 gallons of water and 3.3 cubic yards of landfill space, and reduce greenhouse gas emissions by one metric ton of carbon equivalent. Paper products represent the largest portion of the trash generated by U.S. cities, according to the Environmental Protection Agency. In fact, paper and paperboard products account for about 83 million tons or 33 percent of all materials in the municipal waste stream, the EPA reports. In America, 173 reams (500 sheets per ream) of paper are used about every five seconds, according to Global Warming Initiatives Inc., a North Carolina-based organization whose goal is to help companies reduce greenhouse gases. Each ream of paper not printed equals 18.5 fewer pounds of carbon dioxide in the atmosphere. Not printing 173 reams of paper can save a tree and lessen atmospheric carbon dioxide levels by more than 2 metric tons. Prices of raw materials such as copper, steel, cement, paper and any sort of energy have gone up three, four, five or more times in the past two yearsmaking resource conservation a critical issue. Employing Digital Forms Using environmentally-friendly electronic files can help organizations of all types and sizes become more green, lean and competitive in the marketplace.

Choosing digital files instead of paper forms, reports and other documents can offer significant cost and time savings. Maintaining digital documents avoids the need to print out unnecessary hardcopies, saving paper, ink, money and millions of trees. Not only that, operating in a digital environment can result in a more productive and positive experience for your employees, customers and partners. All of this can add up to a healthier bottom line. Switching to online applications to incorporate green tactics is easier than you think. You can use digital forms to collect and share information among a group of users. You can customize forms to your specific needs and take advantage of online support and digital approvals (instead of faxing) to save paper and time. Using Digital Files and Media Using electronic files and media can give your employees, customers and partners convenient access to your organizations information. With digital brochures, sales sheets and other marketing collateral, your sales team can provide customers and prospects with instant sales literature. The added speed and efficiency can shorten the sales cycle and result in easier, faster and more sales. Electronic brochures are also more cost-effective than traditional ones since there are no printing, mailing or postage costs involved. Your Web site can be a central repository for all your media and digital files, including downloadable brochures and other sales material. It can also be a great marketing tool for featuring video testimonials, which can help you build trust with prospects more quickly and easily. And with a content management system to make changes to your site, adding digital files and other information is easy. A user-friendly editing tool allows updates to be made without any special technical skills. So anyone in your office can make changes to your Web site to ensure visitors receive the latest information. Optimizing Your Sales Efforts Providing access to digital tools can help your sales team streamline their processes and operate more efficiently. Sales staff can attend green meetings from their office, saving travel time, gasand carbon emissions. They can also record prospects information instantly, generate digital reports and create electronic invoices to conserve paper an d time. Electronic invoices can provide a significant cost savings. Paper invoices are responsible for an estimated 10 percent of all trees cut down around the world, and creating paper invoices uses as much electricity each year as 20 million homes. When designing digital reports, its important to create documents that display the appropriate information. This reduces the need to print out reports for further analysiswhich, in turn, helps to maintain the original digital file. In addition, maintaining corporate information in an accessible digital format makes it easier for management to detect and respond to businesses challenges. Reducing Costs and Travel Involved with Processing Orders and Checks The use of digital documents can significantly reduce travel time and costs in processing orders. Electronic invoices allow you to forgo the administrative, printing and mailing costs of paper invoices. E-invoices are the ideal complement to remote check processing, which allows you to deposit checks electronically without physically going to the bank. You can deposit checks any time from your officeeven after banking hours and on weekends. And you can reduce the labor-intensive process of manually preparing checks for deposit, as well as the researching, transporting and storing required for paper checks. All you need is a computer, check scanner and Internet connection to process checks remotely. Going Green with KNOVIAL The KNOVIAL platform from InterScape Inc. makes going green extremely easy. Its a comprehensive solution that provides a variety of features that organizations need to operate effectively online. For example, KNOVIAL offers a form/work center that allows you to build custom forms without any coding or database work. You can create any form you need with the click of a buttonincluding forms for digital approvals and signatures. You can also encrypt forms for added security, embed forms into content and export form submission to Microsoft Excel. Other KNOVIAL offerings include a communication center for sending promotional email and marketing messages; video conversion and online streaming; sales management and reporting; and advanced content management. With KNOVIAL, you can capitalize on rich interactive online applications and avoid hassling with printed documents which often arent even necessary. More importantly, KNOVIAL allows you to adopt environmentally-friendly, online applications that can go a long way in improving your processes, public relations image and bottom line. Learn more about how going green with KNOVIAL can create some green for your organization. Contact InterScape CEO, Matthew Francis at 770-564-5686 x 6502 or mfrancis@interscapeinc.com today!

Sample #2:
Do Your Members Feel Connected?
InterScape has solutions for getting and keeping your members connected. In todays fast-paced world, people are disconnected. Its sad, but true. Everyone is constantly on the goalways busy. There doesnt seem to be enough time to build and maintain relationships. As a result, many individuals have no one to turn to when they need help dealing with important issues. People often have to miss church due to family illnesses, demanding work schedules or other challenges. However, the church is a critical source of support, and being absent can leave members feeling isolated, discouraged and disconnected. The million-dollar question is: Do your members feel connected? If the answer is no, technology could be the solution? More Churches Employing Technology to Stay Connected Increasingly, religious organizations are using technology to stay connected with their membership base. Protestant churches, for example, have been rapidly incorporating technology into their ministry efforts. That is, according to a recent study by The Barna Group, a Ventura, Calif. company that has been conducting and analyzing primary research to understand cultural trends related to values, beliefs, attitudes and behaviors since 1984. The Barna Groups study indicates that double-digit growth has occurred in relation to the use of Websites, large-screen projection systems, electronic fund transfer, satellite broadcasting technology, and the use of e-mail blasts for congregational communication. The research indicates that: Nearly six out of every 10 Protestant churches have a Website. Most churches send email blasts to their congregations, with 56 percent relying on the process to connect with their people. More than 28 percent of large churches offer electronic funds transfer as a means of receiving donations.

More People Using Christian Media than Attend Church More people are now using Christian media, such as radio, TV and faith-based Websites, than those who attend church, according The Barna Group. Nearly half of all adults46 percentlisten to a Christian radio broadcast in a typical month. And one out of every six spends some time visiting faith-oriented Websites during a typical month. Although these religious media are a supplement to a church experience for most people, millions of individuals rely upon one or more of these media as their primary source of spiritual input. Not surprisingly, the research reveals that the younger a person is, the more likely they are to visit faith-oriented sites. But regardless of age, faith-based Websites allow church members to stay connected in a unique way. Why Keep Members Connected? There are plenty of good reasons for pastors and administrators to keep their church members connected. Perhaps the most significant is that keeping members connected can promote a healthy congregation. Holding regular Bible studies, childrens programs and support groups link participants with others who have a common interest. This, in turn, helps them feel supported, cared for and overall healthier. Creating a strong connection between members also reinforces church relationships. Churches can use the same technology as social network Websites such as MySpace and Facebook to bring members together so they can have a greater impact on the church. Having a stronger bond among members also translates into a more active church body. The more connected people feel, the more valued they feel, and the more likely they are to participate. Participating members often give more of their time, money and other resources, which enables the church to enhance their efforts in the community. Ultimately, an active church will be healthier and thrive. Growth will be inevitable because healthy churches attract new members.

Ways to Stay Connected As a church pastor or administrator, there are a number of ways you can keep your members connected. For starters, you can create an online presence or improve your existing one. Building a church Website, by the way, is one of the most effective methods to promote growth, according to a FACTs survey by Episcopal researchers Kirk Hadaway. Newcomers are particularly drawn to churches that present an outward-looking, nontraditional, future-oriented image. Church Websites help to project a sophisticated image to the outside world. They allow people to form a first impression before visiting. You can also go beyond merely having an online presence that communicates information about your church. You can turn your existing Website into an online community where members can get connected in a deeper way. A Website supported by an online community makes a huge difference to members, according to the FACTs survey. An online community can include a variety of elements that can work together to make members become more active, enthusiastic and empowered. They include: Video People at different stages of life or with different challenges may miss attending regular church services or special events. Posting videos offers another way for members to enjoy choir performances, plays and other activities. Podcasts Members who are absent from services due to travel, work or other reasons, dont have to miss the message. Podcasts provide a convenient way to access sermons, essays and other religious material. Forums Forums provide the ultimate way for members to slow down their busy lives and connect with fellow believers. They can communicate ideas, ask questions and get answers online outside of the standard church environment. Email Email blasts are an excellent tool for getting the word out about a concert, service cancellation or other important news. Online giving Giving is an important part of being a Christian. Electronic funds transfer makes it possible for members to contribute online, so they never have to miss giving tithes and offerings.

Ways to Enhance the Value of Your Online Community Once you have video, podcasts, online giving and other functional elements in place, you can make enhancements to increase the value of your online community. Here are some examples of components that you can include as part of your online presence: Content management Your system should allow you to make changes in real-time without the help of a programmer. Complete integration Your Website and email communications should be fully integrated for a seamless process. This way, you wont have to export/import information between databases, which can save a considerable amount of time for your staff. User-friendly, intuitive interface Your Website should be easy to understand and easy to use with minimal training. eCommerce capability Your Website should allow you to have an online bookstore and control of the entire online sales process from adding products to processing payments to issuing invoices. Scalability Your online solution should have a full suite of products that can be customized to meet your current needs and expanded as your church grows.

The Bottom Line Todays church members lead busy lives. And cha nging life stages or circumstances can prevent people from attending services. However, churches can use Internet technology to keep members feeling connected. Members who are connected have stronger relationships, which results in a healthier church. Connected member are also more active and give more of their time, money and other resources. These positive influences, in turn, help churches thrive. Having a Website and online community is a major attraction for church members and people outside the c hurch. Its also an effective means of spurring church growth. A Website indicates a certain level of sophistication, progressiveness and forward-thinking. Churches can create or improve their online presence to take advantage of email blasts, video, podcasts, forums and online giving. These elements are the ideal way to make members feel valued and connected.

If your members dont feel connected, dont worry. InterScape Inc. can help. We offer a variety of solutions that can help you get and keep your members connected. For information, contact CEO Matthew Francis at 770-564-5686 x 6502 or mfrancis@interscapeinc.com.

Additional White Papers Available Online


KI Healthcare White Paper: Seating With Dignity
http://www.kihealthcare.com/issues.aspx?ar=340&at=1

KI Healthcare White Paper: Healing Spaces


http://www.kihealthcare.com/issues.aspx?ar=408&at=1

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