2011中国服装网络购物行业研究报告

2011
iResearchChina
Online
Clothing
Shopping
Research
iResearch China Online Clothing Shopping Research
2011
Copyright iResearch Inc. 2011
2011
iResearchChina
Online
Clothing
Shopping
Research

I. ............................................................................................................................. 6
II. ............................................................................................................................ 7
III. ........................................................................................................................... 8
1.1. .......................................................................................... 8
1.2. ............................................................................................... 10
1.3. ................................................................................. 11
IV. ........................................................................................................................ 12
V. ......................................................................................................................... 14
1.2010-2011 .............................................................................. 14
1.1.2010-2011 ................................................................ 14
1.2.2010-2011 ................................................................ 16
2.2010-2011 ............................................................ 18
2.1.2008-2014 .............................................. 18
2.2.2008-2014 ....................................................................... 19
2.3.2011 ............................................ 20
2.4.2011 ................................................................................ 21
2.5.2011 .............................................................. 25
3.2010-2011 ........................................................ 26
3.1.......................................................... 26
3.2. ......................................................................................... 27
3.3. ................................................................................................. 28
3.4. ................................................................................................. 30
3.5. ................................................................................................................... 32
3.6. .............................................................................. 34
4.2010-2011 ........................................................ 35
4.1. ....................................................................... 35
4.2. ......................................................................................... 36
4.2.1.vancl ........................................................................................... 36
4.2.2.MasaMaso.................................................................................. 39
4.3. ................................................................................................. 42
4.3.1.mbaobao ...................................................................................... 42
4.3.2.HSTYLE ......................................................................................... 45
4.4. ................................................................................................. 47
4.4.1.okbuyvs.letao.................................................................. 47
4.5. ................................................................................................................... 49
4.5.1.yougou
................................................................... 49
5........................................................................................................................... 51
VI................................................................................................................................. 53
1.2010-2011 .............................................................................. 53
1.1. TOP10 ....................................................... 53
1.2.PV/UV ................................................................... 54
2011
iResearchChina
Online
Clothing
Shopping
Research
1.3. ......................................................................................... 55
1.4. .................................................................................. 56
1.5. ................................................................................................. 57
2.2010-2011 .............................................................................. 58
2.1. .............................................................................. 58
2.2.......................................................... 60
2.3. ..................................................... 64
............................................................................................................................. 70
2011
iResearchChina
Online
Clothing
Shopping
Research

III-1 .................................................................................................... 9
III-2 .............................................................................................. 10
2-1 2008-2014 ............................................................... 18
2-2 2008-2014 ........................................................ 19
2-3 2008-2014 ......................................... 20
2-4 2011 B2C/C2C/ ............................................................ 21
2-5 2011 C2C .............................................................. 22
2-6 2011 B2C ....................................................................... 23
2-7 2011 ............................................................. 25
3-1 ..................................................................................... 26
3-2 ......................................................................... 27
3-3 ......................................................................... 28
3-4 ......................................................................... 30
3-5 ..................................................................... 32
3-6 ................................................................. 33
4-1 ........................................................................................ 49
6-1 ............................................................................. 54
6-2 ............................................................................................. 55
6-3 ................................................................................. 56
6-4 2010 ................................................................... 57
6-5 ......................................................................... 58
6-6 ........................................................................ 59
6-7 ..................................................... 60
6-8 ............................................................. 61
6-9 ................................................................. 62
6-10 ....................................................... 62
6-11 ........................................................... 63
6-12 TOP10 .............................................................................. 64
6-13 TOP10 ..................................................... 65
6-14 ........................................................................... 66
6-15 ................................................................................... 67
6-16 ........................................................................... 68
6-17 ................................................................... 69
2011
iResearchChina
Online
Clothing
Shopping
Research

III-1 .................................................................................................... 8
III-2 ......................................................................................................... 10
III-3 ..................................................................... 11
2-1 2010 B2C Top30 ............................................... 24
3-1 ........................................................................................ 27
3-2 ........................................................................................ 29
3-3 ........................................................................................ 31
3-4 ............................................................................. 34
4-1 ..................................................................................... 35
4-2 ................................................................................................... 36
4-3 ................................................................................................... 37
4-4 ................................................................................................... 39
4-5 ................................................................................................... 40
4-6 ....................................................................................................... 42
4-7 ....................................................................................................... 43
4-8 ................................................................................................... 45
4-9 ................................................................................................... 45
4-10 vs. .......................................................................... 47
4-11 ...................................................................................... 48
4-12 ................................................................................................. 49
4-13 ..................................................................................................... 50
5-1 .................................................................................... 52
6-1 2010 TOP10 ................................................................... 53
2011
iResearchChina
Online
Clothing
Shopping
Research
I.
2C
2008 2008
2009
5 B2C
2010-2011
2011
iResearchChina
Online
Clothing
Shopping
Research
II.
iUserTracker
EcommercePlus
2011
iResearchChina
Online
Clothing
Shopping
Research
III.
1.1.
E-commerce
B2BBusiness to Business
B2CBusiness to Customer C2CCustomer

to Customer
III-1
2011
iResearchChina
Online
Clothing
Shopping
Research
III-1
1. =+++
2. =+B2B
3. =B2C+C2C
2011
iResearchChina
Online
Clothing
Shopping
Research
1.2.
III-2
III-2
10
2011
iResearchChina
Online
Clothing
Shopping
Research
1.3.
III-3
11
2011
iResearchChina
Online
Clothing
Shopping
Research
IV.
2010-2011 2010
4610.0
2.9% 2011 7720.0 67.5%
2010
1052.4 22.8% 2011
2049.0 26.5%
2010-2011
2010 2010
1052.4 111.2% 2011 2049.0
94.7% 2014 5195
27%
3C
B2C
B2C
12
2011
iResearchChina
Online
Clothing
Shopping
Research
1-2
13
2011
iResearchChina
Online
Clothing
Shopping
Research
V.
1.2010-2011
1.1.2010-2011
2010 2010
4610.0 2.9%
2011 7720.0 67.5% 2010-2011
2010 4610.0 2009 75.3% 2011

7720.0 67.5%2010
2009 2.1% 2.9% 2012
5%
2010
2 B2C 10-30
7 3 1-10
20 300%
2009
2010
TCL
TOM
B2C
B2C
14
2011
iResearchChina
Online
Clothing
Shopping
Research
2010
2010-2011
QQ QQ
VANCL V+
B2C B2C
15
2011
iResearchChina
Online
Clothing
Shopping
Research
1.2.2010-2011
2010
1052.4 22.8% 2011
2049.0 26.5%
2010-2011
2010 2010
1052.4 111.2%2011 2049.0
94.7% 2014 5195
27%
3C
B2C
B2C 2011 11 11
GXG 3 4000
3000 2000 4
16
2011
iResearchChina
Online
Clothing
Shopping
Research
1-2
17
2011
iResearchChina
Online
Clothing
Shopping
Research
2.2010-2011
2.1.2008-2014
2011 7720.0 2010
4610.0 67.5%
2-1 2008-2014
18
2011
iResearchChina
Online
Clothing
Shopping
Research
2.2.2008-2014
2011
2049.0 2010 1052.4 94.7% 2-3
2014 5195.0
27%
2-2 2008-2014
19
2011
iResearchChina
Online
Clothing
Shopping
Research
2.3.2011
2011 14370 2049.0
14.3% 2014
23.6%
2-3 2008-2014
20
2011
iResearchChina
Online
Clothing
Shopping
Research
2.4.2011
2011 2049.0 C2C
C2C 79.9%
B2C 20.1%
93.8%
6.2%
C2C
C2C C2C
B2C C2C
2007
8
2010 B2C 15.6% C2C 84.4%B2C
2-4 2011 B2C/C2C/
21
2011
iResearchChina
Online
Clothing
Shopping
Research
C2C 1478.5
C2C 90.3% 9.1%
2-5 2011 C2C
22
2011
iResearchChina
Online
Clothing
Shopping
Research
2011 B2C
B2C 281.7 68.5%
9.2%3.4%
V+
2-6 2011 B2C
2011 4 2010 B2C Top30

B2C B2C
30 14 B2C B2C
23
2011
iResearchChina
Online
Clothing
Shopping
Research
2010 B2C Top30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
14
16
*
*
ihush
*
*
V+
*
No5
99
2008
2004
2000
1999
2007
2001
2004
1996
2007
2008
2006
2006
2008
2006
2008
2007
2010
(
300.0
102.0
30.0
22.6
18.5
18.0
15.0
12.1
10.0
8.1
8.0
5.0
3.0
2.5
2.5
2.0
2008
2.0
2007
2008
2008
2003
2010
2007
2001
2004
2008
2008
2001
2008
2008
2.0
1.6
1.5
1.5
1.5
1.5
1.5
1.4
1.3
1.2
1.0
1.0
1.0
16
16
19
20
20
20
20
20
25
26
27
28
28
28
1. B2C
1 B2C 500 2
3B2B 4
B2C 5 B2C
18900
2. *
Source iUersTrackerEcommercePlus
2011.11 iResearch Inc.
www.iresearch.com.cn
2-1 2010 B2C Top30
24
2011
iResearchChina
Online
Clothing
Shopping
Research
2.5.2011
2011 40.8%
15.0% 13.5% 8.7%
5.7% 16.2%
2-7 2011
25
2011
iResearchChina
Online
Clothing
Shopping
Research
3.2010-2011
3.1.
3-1
26
2011
iResearchChina
Online
Clothing
Shopping
Research
3.2.
B2C
12
3-2
3-1
27
2011
iResearchChina
Online
Clothing
Shopping
Research
3.3.
1
B2C
2 B2C
3-3
28
2011
iResearchChina
Online
Clothing
Shopping
Research
3-2
29
2011
iResearchChina
Online
Clothing
Shopping
Research
3.4.
3-4
30
2011
iResearchChina
Online
Clothing
Shopping
Research
3-3
31
2011
iResearchChina
Online
Clothing
Shopping
Research
3.5.
2010-2011
B2C
Bestseller
Onlyveromoda Jack & Jones
MangoEspritGap
3-5
32
2011
iResearchChina
Online
Clothing
Shopping
Research
3-6
33
2011
iResearchChina
Online
Clothing
Shopping
Research
3.6.
3-4
34
2011
iResearchChina
Online
Clothing
Shopping
Research
4.2010-2011
4.1.
B2C
4-1
35
2011
iResearchChina
Online
Clothing
Shopping
Research
4.2.
4.2.1.vancl
4-2
36
2011
iResearchChina
Online
Clothing
Shopping
Research
2010-2011
4-3
2010 7
2011 10
PC
AndroidApple WAP
/
2011
37
2011
iResearchChina
Online
Clothing
Shopping
Research
30 50
2011 5
28 155 4000
38
2011
iResearchChina
Online
Clothing
Shopping
Research
4.2.2.MasaMaso
4-4
39
2011
iResearchChina
Online
Clothing
Shopping
Research
4-5
2011 MasaMaso
Link Masa Black Masa
40
2011
iResearchChina
Online
Clothing
Shopping
Research
41
2011
iResearchChina
Online
Clothing
Shopping
Research
4.3.
4.3.1.mbaobao
4-6
42
2011
iResearchChina
Online
Clothing
Shopping
Research
4-7
20
OEM
43
2011
iResearchChina
Online
Clothing
Shopping
Research
44
2011
iResearchChina
Online
Clothing
Shopping
Research
4.3.2.HSTYLE
4-8
4-9
45
2011
iResearchChina
Online
Clothing
Shopping
Research
50 5
2-5
46
2011
iResearchChina
Online
Clothing
Shopping
Research
4.4.
4.4.1.okbuyvs.letao
B2C
4-10 vs.
47
2011
iResearchChina
Online
Clothing
Shopping
Research
4-11
2010 2011
letao.com PC
48
2011
iResearchChina
Online
Clothing
Shopping
Research
4.5.
4.5.1.yougou
4-12
2008 B2B
C2C
B2C
B2C B2B B2C

2009 2010 8 2010 1 2010
0.4%
4-1
49
2011
iResearchChina
Online
Clothing
Shopping
Research
2011
2 B2C
4-13
50
2011
iResearchChina
Online
Clothing
Shopping
Research
5.
2-3
WAP
51
2011
iResearchChina
Online
Clothing
Shopping
Research
Source
2011.11iResearch Inc.
www.iresearch.com.cn
5-1
1
2
3
4
52
2011
iResearchChina
Online
Clothing
Shopping
Research
VI.
1.2010-2011
2010-2011
1.1. TOP10
2010 TOP10
6-12010 TOP10
53
2011
iResearchChina
Online
Clothing
Shopping
Research
1.2.PV/UV
/
8.17
//// 7
6-1
54
2011
iResearchChina
Online
Clothing
Shopping
Research
1.3.
/
////// 8.79%8.36%
8.11% 5%-7%
6-2
55
2011
iResearchChina
Online
Clothing
Shopping
Research
1.4.
//
// 59%//
55%
43%
1
2
CRM
6-3
56
2011
iResearchChina
Online
Clothing
Shopping
Research
1.5.
2010
50
6-4 2010
57
2011
iResearchChina
Online
Clothing
Shopping
Research
2.2010-2011
2.1.
30%2011 24% 14%

9%
6-5
58
2011
iResearchChina
Online
Clothing
Shopping
Research
51%25%12%5%
6-6
59
2011
iResearchChina
Online
Clothing
Shopping
Research
2.2.
2.1
6-7
60
2011
iResearchChina
Online
Clothing
Shopping
Research
6-8
61
2011
iResearchChina
Online
Clothing
Shopping
Research
8 70%
6-9
6-10
62
2011
iResearchChina
Online
Clothing
Shopping
Research
6-11
63
2011
iResearchChina
Online
Clothing
Shopping
Research
2.3.
2011 Q1
TOP10
6-12 TOP10
64
2011
iResearchChina
Online
Clothing
Shopping
Research
TOP10
14% 8%
6-13 TOP10
65
2011
iResearchChina
Online
Clothing
Shopping
Research
70~190
48%190 21%70 31%
100~200
6-14
66
2011
iResearchChina
Online
Clothing
Shopping
Research
65%
8% 4%
6-15
67
2011
iResearchChina
Online
Clothing
Shopping
Research
23%
21%
6-16
68
2011
iResearchChina
Online
Clothing
Shopping
Research
6-17
69
2011
iResearchChina
Online
Clothing
Shopping
Research
http://www.iresearch.com.cn
http://www.iresearch.com.cn/solution
http://www.iresearch.com.cn/product
http://www.iresearch.com.cn/consulting
http://www.iresearch.com.cn/report
http://www.iresearch.com.cn/institute
http://www.iresearch.com.cn/meeting
http://www.iresearch.cn
http://www.iresearchad.com
http://www.iwebchoice.com
/

10 AB A501 100020
010-51283899-209
333 B 701 200030

021-51082699-
3-15 B 707 510620

020 -38010229
iResearch
Email: henry@iresearch.com.cn
70

2011中国服装网络购物行业研究报告

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

2011中国服装网络购物行业研究报告

Uploaded by

Copyright:

Available Formats

2011

iResearch China Online Clothing Shopping Research

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

B2CBusiness to Customer C2CCustomer

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

2010 4610.0 2009 75.3% 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

2-4 2011 B2C/C2C/

Copyright iResearch Inc. 2011

2-5 2011 C2C

Copyright iResearch Inc. 2011

2-6 2011 B2C

2011 4 2010 B2C Top30

Copyright iResearch Inc. 2011

2010 B2C Top30

2011.11 iResearch Inc.

2-1 2010 B2C Top30

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

B2C B2B B2C

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011

Copyright iResearch Inc. 2011