ABSTRACT

Online shopping portals

The objective of this study is to determine the factors which influence online behavior. The purpose also is to compare different online shopping portals available in India. We also want to find out which is the most preferred online shopping portal by customers on the basis of the factors that determine the usage of a particular online shopping portal. For this comparison we have selected four online shopping portals which offer similar product line. The four online shopping portals are Jabong.com, Snapdeal.com, Yebhi.com and E-Bay.com. Our objective also was to determine how satisfied the existing customers from their online shopping portals are. The research methodology used for this study is Applied methodology. The methodology used was collection of primary as well as secondary data. Primary data was collected in the form of questionnaire by visiting several corporate offices in Mumbai. Secondary data used was from internet. This project is based on quantitative research and not on qualitative research. Various variables such as nominal variables, ordinal variable, interval variables are used for the study. Sampling technique used for the study is convenience sampling of non probability sampling technique. The sample size considered for the survey is 150. The entire list that contains the sample unit is known as sample frame: in this case my sample frame was Mumbai region Various hypotheses are used for the analysis of the data obtained from the survey. Univariate, bivariate and multivariate all three types of research techniques are used in this project. Under Univariate frequencies, percentages are used.non parametric technique chi square is also used to analyze the dependence independence of the variables. Correlation and regression technique of bivariate type is also used for the analysis. Under Multivariate technique factor analysis is used to reduce the data used in the factors influencing the choice of a particular online shopping portal.

Questionnaire
1) DO YOU PREFER USING ONLINE SHOPPING PORTALS? YES NO 2) IF YES. HOW FREQUENTLY DO YOU USE IT? ONCE A WEEK ONCE IN A MONTH ONCE IN A YEAR MORE THAN ONCE IN A YEAR

3) IF NO, WHICH ARE THE FACTORS WHICH REFRAIN YOU FROM SHOPPING ONLINE? RISK OF IDENTITY THEFT RISK OF CREDIT CARD TRANSACTION COMPLEX THAN TRADITIONAL MARKETING DIFFICULTY IN RETURNING THE PRODUCT OTHERS____________________________________________________

4) WHICH IS YOUR MOST PREFERRED ONLINE SHOPPING PORTAL? JABONG SNAPDEAL YEBHI E-BAY OTHERS 5) WHICH OF THE FOLLOWING PRODUCTS YOU WOULD PURCHASE MOST FREQUENTLY FROM THE ONLINE SHOPPING PORTAL? APPARELS COSMETICS ACCESSORIES FOOTWEAR OTHERS

6) From the given factors please rate on a scale of 1 to 5 which influences you in shopping online. (1 being the least important and 5 being very important)

Factors Convenience Saves Time Price Variety of products Guaranty and warranty Security

Jabong

Snap deal

Yebhi

Ebay

7) Please rate the following factors on the scale of 1 to 5 for the service which you think the following online shopping portals provide you. (1 being very poor and 5 being the very good)

Factors Convenience Saves time 24*7 access Price Home delivery Variety of products Web reputation

Jabong

Snapdeal

Yebhi

Ebay

Friends suggestion Quality of product Discounts and offers Privacy Security

8) WOULD YOU RECOMMEND ONLINE SHOPPING TO OTHERS? 1=yes 2=quiet often 3=once in a while 4=never

9) IF YES, THEN WHY?

10) ARE YOU SATISFIED WITH THE SHOPPING PORTAL YOU USE CURRENTLY? YES NO

11) IF NO, THEN WHY?

DEMOGRAPHICS:
GENDER: o o AGE: MALE FEMALE

o o o o

>18-30 YRS 30-40 YRS 40-50 YRS 50 YRS AND ABOVE

OCCUPATION: o o o o STUDENT PRIVATE SECTOR PUBLIC SECTOR OTHER

EDUCATION LEVEL: o o o UNDERGRADUATE GRADUATE POST GRADUATE

FAMILY INCOME LEVEL(MONTHLY): o o o o >25-30000 31-50000 50000-1LAKH 1LAKH AND ABOVE

GROUP MEMBERSALISHA DADLA-68 AARTI SINGH-109 GOPI BUDDHADEV-67 VAIBHAVI SHAH-106 PIYUSH MEHTA-87