Jimmie Dixon

Land O Lakes, Florida 34638 (813) 406-5272 Cell (214) 9861851 jimmiedix@msn.com

SENIOR MANAGEMENT
Resourceful, innovative professional with over 20 years General, Operations and Marketing Management experience within multi-location retail operations. Held P&L responsibilities. Expertise in initiating projects and programs that boost efficiency and productivity while identifying new avenues of business for the company, and Human Capital Management performance and results. A Turnaround Champion with proven skills in analysis, management, organization, budgeting, development, motivation, creativity, troubleshooting and improvement of operations through policies that promote a team-based work atmosphere, superior customer service, creative thinking, and a positive result on the corporate bottom line. Strong Peer/Employee Coaching and Recruitment & Staffing background.

SELECTED RESPONSIBILITIES AND ACCOMPLISHMENTS

Managed all aspects of a company region including development of business and marketing plans, recruitment, hiring and training of staff, budgeting, P&L, scheduling work and activities, establishing policies and procedures, procurement, performance evaluation and motivation of employees. Boosted location performance and sales revenue for the company through implementation of the companys new Peer Coach mentor program. Established identification of improvement areas, bi-weekly conference calls, and recap meetings with selected managerial participants. After a 90 trial period, and performance increase of 13% in channel sales, the CEO approved the program for the next fiscal year. Partnered with the Loss Prevention Manager to review loss areas and reestablishment standard operating procedures in monitoring and inventory control. Developed new metrics and successfully reduced shrink 20% from the previous year. Enhanced morale through promotion of a team-based work atmosphere. Provided assignments of increased responsibility along with opportunities for additional training and performance incentives that encouraged a sense of ownership in the overall organization. Partnered with the Regional HR Manager to activate an on-paper succession plan. Added steps to the plan including face-to-face sessions with Store Managers, district conference calls to monitor progress and a form to track progress. Use of this now supercharged program yielded any number of qualified managerial candidates. Boosted sales revenue by putting in place 6 key metrics that would support the companys overall sales objectives. Had each District Manager take-on one of these metrics to champion with progress reported at weekly Region Conference Calls. This reporting enhanced the team-based atmosphere and moved the region to #2 in the company.

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Boosted sales by providing a number of both managerial and store associate incentives for increased sales and superior customer service. Succeeded in building respect, loyalty, trust, good chemistry and excitement in the region. Turned around a company district that was performing at the bottom of corporate expectations. Partnered with the District Manager to review location work flow, attitudes, merchandising, staff, and daily operations. Put in place changes in standard operating procedures, and personnel while providing retraining and performance incentives that moved this district to #1 in the company. Increased company location traffic and sales revenue through implementation of a new rewards program wherein customer email addresses could be captured. Sales advertisements sent to these email addresses informed our customers of upcoming savings and product opportunities. Brought visual consistency to the company by hiring a new Regional Visual Manager position to brand all locations into a visually appealing Beautiful Store environment. This branding initiative led to more customers and more sales for the region and company. Maintained regional profitability through creation of new tool to track performance of company locations. Performance was color-coded as Exceeding/Meeting/Not Meeting Expectations, creating a visual indication as to which locations were in need of more coaching and guidance, and which less.

EXPERIENCE
COLDWATER CREEK, INC. Regional Divisional Vice President Southeast District Manager FINISH LINE District Sales Manager Area Sales Manager Store Manager Assistant Manager Manager Trainee 2007 May 2013

1987 - 2007

EDUCATION/PROFESSIONAL TRAINING
BS, Human Resources, Norfolk State University 3.2 G.P.A Spartan Alpha Tau Honor Society V.P. HR Club 1986

Additional coursework in Team Building, Time Management, Conflict Resolution, Diversity, Sexual Harassment, Labor Relations, Leadership, Sales, Marketing, Merchandising, Negotiations, Presentation, Budgeting, P&L, and Leadership. Member,

ABLE TO TRAVEL AND/OR RELOCATE