TIME ALLOWED: 3 HOURS MAXIMUM MARKS:100 NOTE: Attempt only FIVE questions, at least TWO questions from each

section. Question No.8 is compulsory. All questions carry equal marks. SECTION - I 1. What are the implications of information explosion for the countries like Pakistan? 2. "Journalism is playing a very significant role in the present day-Societies". Please comment. 3. What role did the militant Muslim-press play in the subcontinent? 4. Evaluate the role of electronic media in Pakistan. SECTION - II 5. What are the social implications of advertising? 6. Discuss the state of press freedom in Pakistan. 7. Write notes on the following: (a) The scientific Society Magazine. (b) Manshoor (c) A.P.N.S. (d) Global Village.

2001

SECTION - I
1. Communication is a process, a series of actions, always in motion and directed toward a particular goal. Elaborate. 2. Describe the functions of journalism as a challenging profession and devise guiding principles for todays journalist. 3. Looking into recent developments taking place in the world how do you perceive the role of newspapers in Pakistan. 4. Describe the potentials of television medium and make critical analysis how far we have been able to make its effective use for national development.

SECTION - II
5. Inspite of having clear criteria by which to judge new, the fact is that the news is what we make of it. Discuss. 6. How does public relations differ from advertising? Does public relations offer advantages not available through advertising? Explain. 7. Write analytical notes on the following a) Free flow of information b) Ethics of reporting: objectivity and conflict of interact c) Scope of news magazines d) Editorials cartoon

JOURNALISM 2002
EQUAL marks. SECTION I 1) Urdu journalism is divided into thee periods i.e. before the creation of Pakistan, from 1947 to 1980 and from 1980 up to the present times. What, in your opinion, are the differences among these periods? 2) Can the journalism of Maulana Zafar Ali Khan, Maulana Abu-al-Kalam Azad or Maulana Muhammad Ali Johar succeed in todays world? If, not then give solid reasons in this respect. 3) In the west, electronic media has not succeeded in taking the position of the print media. Explain. 4) It is said that if the Taliban had the media with them, they would never have been defeated. Do you think so? Give comprehensive answer. SECTION II 5) Is it correct that you cannot ell even gold without advertising? 6) As able public relations officer can keep an organization from sinking. Explain. 7) Write shot notes on the followings: (a) Press Council (b) CNN (c) Press Ethics (d) APNS

JOURNALISM 2003
SECTION I 1. What is meant by cognitive theory of communication and cognitive dissonance? Suggest measures to overcome physical and psychological barriers causing cognitive dissonance. 2. The history of Pakistan movement and of journalism in the sub-continent is inextricably woven with each other. Elaborate the role played by any two distinguished Muslim journalists in the freedom movement. 3. Explain the concept of Embedded Journalism. Do you think it had compromised news objectivity and freedom of press? 4. Cable TV has made possible transmission of foreign satellite TV channels content at mass level in Pakistan. Suggest measures to check delinquency, violence, vulgarity, indecency and hate crimes of their content, SECTION II 5. What are the functions of a public relation consultancy? How could a P.R. man be aided by using the Services such consultancy? 6. Editorial is the voice of a newspaper. In the light of this statement, evaluate any three editorials of an English/Urdu national daily of your choice. 7. Write short notes on the following: a) Opening up of electronic media to the private sector in Pakistan b) Significance of folk and traditional media in crating mass awareness about development activities in rural areas c) Importance of research and creativity in advertising d) Difference between structure of news story for radio and newspaper.

JOURNALISM (CSS 2004)

SECTION - I 1. What do mean by a communication theory and how it is constrcuted ? 2. "SMRC (Berlo's Model) is an obsolete model in 21st century". Write your frank comments. 3. News is drama and story telling". Discuss. 4. "Concept of responisibilty precludes objectivity". Do you agree? Write your argumentative answer. SECTION - II 5. Give a comparative analysis of writing styles of Maulana Zafar Ali Khan and Maulana Abul Kalam Azad. 6. "Public relation and advertising is not everybody's cup of tea". Discuss. 7. Write short notes on any two coumn writers(Urdu/English) of your choice. Also give the reason(s) of your selection. 8. Write a critical note on the present status of magazine journalism in Pakistan. Evaluate the personality of any magazine, you like the most. 2005 SECTION I 1. How do you define communication ? With the help of different models describe the process of communication. 2. Looking into the latest developments taking place in the field of journalism determine the role of a journalist in the 21st century. 3. Press is a vital necessity in the progress and welfare of a nation because it is through the press that a nation can be guided and its opinion moulded. In the light of this statement of Quaid -a-Azam, look into the obligations and responsibilities of the press in todays Pakistan. 4. Inspite of being highly potential and popular medium, Television in Pakistan has failed to play a key role in national development and to promote our values and culture. Make critical analysis. SECTION II 5. Describe the criteria and parameters of selecting and structuring the news. 6. An effective public relations effort is the result of a four-step process: (a) information gathering (b) planning (c) communication (d) evaluation DISCUSS. 7. How do you define advertising ? Describe the functions and discuss the scope and prospects of advertising as a profession in Pakistan. 8. Write analytical notes on the following: (a) Magazine Journalism its scope and social aspects. (b) Code of ethics for print media.

2006 SECTION-1 (2 questions to be attempted from this section) Q # 1... What do you know about Mass Communication? Describe its importance in the present age. Q # 2... Explain what is news, its functions and values may be explained in detail? Q # 3... Explain the role of journalists in socio-economic development of the country like Pakistan. Q # 4... Explain the difficulties faced by the Muslim Press during the movement of Pakistan. SECTION-2 (2 questions to be attempted from this section) Q # 5... "Public Relations is actually Image Building activity". Explain in detail. Q # 6... Define Public Relations and explain the role of PRO in any organization. ( are not the two questions, with minor adjustments, the same thing?) Q # 7... What do you know about advertising. Explain its functions and importance in the modern age. Q # 8... Define the three of the following in detail: (a) Press Release (b) Press Note (c) Press Communique (d) Press conference (e) Hand Out 2007 SECTION I Q.1 what are the essentials of effective communication? Support your answer with argukents? Q.2 give your evaluation of the role of print journalism in Pakistan? Q.3 survey the development of electronic media in Pakistan? Q.4. the mass media in Pakistan are confronting many problems Please comment. SECTION --- II Q.5. differentiate news components from news values Q.6. describe the need and significance of editorial. Q.7. what is your opinion about the present status of Public Relations Practice in Pakistan Q8 Survey the development of Advertising in Pakistan

2008 SECTION-I Q.2. Discuss the concept and process of communication? What is the importance of Mass Communication in this modern age? (20) Q.3. News is the real soul of Journalism. What are the major functions and values of news? Discuss in detail. (20) Q.4. The present era is considered as the era of development of electronic media in Pakistan. Critically evaluate the role of present TV Channels in social development? (20) Q.5. Discuss the role played by the Muslim Press during Pakistan Movement? (20)

SECTION-II

Q.6. Survey the status of Magazine Journalism in Pakistan? What are the functions and scope of magazines in our society? (20) Q.7. Define Advertising? What are the principles of successful advertising? Discuss the latest trends in advertising being practiced in our society? (20) Q.8. What is the purpose and scope of Public Relation in any organization? Describe the major responsibilities of a Public Relation Officer? (20) Q.9. Freedom of Press and Responsibility are two common issues in the filed of journalism. Discuss and evaluate the case of Pakistan regarding these concepts? (20)

2009

SECTION I Q2) Discuss the concept and barriers if communications. Are these barriers also existing in this modern information age? Q3) News have in depth influence in any society. Discuss the effects of diff erent news on Pakistan Society Q4) Zimindar played very effective role against British imperialism. Discuss in detail. Q5) Evaluate critically the performance of private T.V channels in Pakistan Section II Q6) how Print Media is so important in Pakistan society after the development of electronic Media? Argue in detail Q7) advertising is spinal cord of any media organization. Discuss all aspects. Q8) what is difference between Public Relation Officer and Personal Assistant? Mention the role and responsibilities of a good P.R.O Q9) Describe an ideal Press Code of Ethics for Pakistan Journalists.

2010 Section - I Q2. Mass communication is considered important in modern age. Discuss the concept and process of communication. Q3. Considering that Media are given greater importance, describe the freedom of media. Q4. Describe news, "which is the real soul of journalism" with examples? Q5. Critically examine the rold of Muslim press during Pakistan Movement. Section - II Q6. What role does magazine journalism play in Pakistan and what are the functions and scope of magazines in our society. Q7. How does Advertising influence society? Discuss the latest trends and practices in society and the principles of successful advertising? Q8. In modern society what role does public relations and P.R.O play in any organization? Q9. In a globalized world, discuss and evaluate the concepts of "Free Press" and "Responsibility" in the developing and developed societies. 2011 Section I Q2: Mass media's dominant educational function relates to informal education, comment and justify with the help of relevant examples. Q3: "FM radio channels have revolutionized the broadcast landscape in Pakistani and have become one of the preferred source of entertainment for youngsters", give your arguments for or against this statement. Q4: "Maulana Zafar Ali Khan's 'Zamindar' introduced many new trends in Urdu journalism".explain in detail. Q5: Discuss the role of private TV Channels in political and social mobilisation after their inception in and after 2002 in Pakistan. Section II Q6: Critically evaluate socio-economic impact of mobile package advertisements on Pakistani youth. Q7: Describe the major types of editorial perform for its readers?What function does an editorial perform for its readers? Q8: "Public Relations is deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public", explain. Q9: Media laws in Pakistan are hindrance in the way of free media. Give your arguments for or against the comment keeping in view the current laws and ordinances relating to electronic media in Pakistan.

2012 Part - I 2. what are ethical issues associated with online journalism and also suggest ways to solve these ethical issues 3. Discuss the importance of ppl's participation in the process of development and subsequent role of mass media 4.Explain functions of Mass Communication with relevant examples 5. "Todays media has taken centre stage role in the daily life and society".Give your comments on this statement in the light of media system dependence theory Part - II 6.In the light of karl marx media theory: analyze the role of at least 3 tv channels with the special reference of flood disaster. what is national development? and how media can play role in national development 7.describe the factors that determine character of internal public in newspaper organization 8.explain the historical perspective of journalism in subcontinent 9.suppose u have developed a new diet drink, and are ready to market it..develop a research study for identifying the elements topics that should be stressed in your advertisement 2013 2. Is communication a reciprocal process? Comment in detail. 3. Describe in detail the educational and news functions of journalism. 4. Have newspapers lost their importance after the fast growth of cable television and social media in Pakistan? Comment. 5. Critically analyse the watchdog and lapdog role of public and private TV channels in Pakistan. Section-II 6. Public relations manipulates the news. Comment in detail. 7. Describe the socail and economic aspects of advertising. 8. Press freedom and responsibility go hand in hand in a democratic society. Comment. 9. Write short notes on the following topics: (i) Magazine journalism (ii) Press release (iii) Editorial (iv) Non-verbal communication