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Order Starbucks from Twitter
Insight: Long lines at Starbucks &
phenomenal growth of Twitter.
Millions access Twitter every day,
Starbucks account on has around
259,000 followers. Twitter is
massive! And is growing in a
humongous manner day by day.
Idea: To integrate ordering
process with Twitter.
002TS means, you ordered for a
Regular Coffee of the Day in Tall size.
Rationale: It will save time & resources for
people who wait in long lines at Starbucks & also
for the outlets!
How will it work?
i. Once time Twitter account integration on
Starbucks website.
ii. Tweet or DM your order directly to the outlet
nearest to your location, indicate time of pickup.
iii. Receive order confirmation on Twitter, email &
text message on your mobile.
NE
W
iv. Show the order no mentioned in the
'order confirmation' - pickup the drink &
enjoy!
What about payment? Users should be
able to integrate payment information right
at the time of sign up on Starbucks web site.
(Just Tweet n’ go!)
Note: Similar integration can take place for
iPhone & other Smart phone interface too.
 Introduction How will this work?
iPhone App for Hallmark Targeted towards the young iPhone user to enable
them to express their feelings through Hallmark
greetings cards. This app challenges the conventional
wisdom, brings the best of two worlds right on this
mobile platform! a b c d

Key Features a. You design a card of your choice for a friend

b. Using the iPhone you place an order to send the
Hallmark
Snail Mail: card via ‘Snail Mail’
The highlight of this app is convenience! c. Your design & mailing information reaches the
For a nominal amount, you can opt to
Hallmark for order processing, Once the order is
send a ‘paper greeting card’ right from
Hallmark processed as per your requirement
your iPhone.
d. Paper Card reaches the recipient!
Personalize:
•Choose from the template Industry
•Design your own card •The market will continue expanding during 2008-10
•Add your personal photographs, at about 6-8% annually.
message, audio & even video* •More than 90% of all U.S. households buy greeting
cards.
Basis of the idea Handwriting tool:
•Use your handwriting Target: The iPhone User
“E-cards are impersonal, paper cards are
•Choose from various handwriting
•Male (primary), Female (secondary)#
not. E-cards are convenient, paper cards fonts
are not” •Aged 25-34
•Earn more that $100,000
Gifts: •Have a college degree
This integration of Hallmark with
•Select from a range of gifts items
iPhone medium makes paper cards-
•Customize your message & order! Insights
personal & convenient!
This target segment is statistically most likely to be
comfortable with technology and electronic
communications.

They agree that electronic messages are too

impersonal for the type of feeling they wish to evoke
from greeting cards.
* ‘Snail Mail’ feature cannot be used with Audio & Video
# iPhone users are more likely to be men
Bubble Wrap Stimulator
Popping the bubbles has a cathartic effect. The point of popping bubble wrap is to pop all the bubbles. The satisfaction of knowing
you are powerful against the weak plastic wrapping that cannot do anything against your torturous fingers. The achievement of
expelling the trapped air in every single little pocket provides a psychological relief & a feeling of rejuvenation

Complement to Bubble Wrap… is coffee, we drink coffee for its taste and the caffeine jolt. Not necessarily used only during
stress, but it keeps us going. A New research is shedding light on the benefits of coffee aroma! According to a recent study, scent of
coffee beans may stir your brain & give you the jolt needed to shake off sleep.

How will this work?

Air Pockets with ‘Strong Coffee Aroma’
Concept
A bubble wrap with the air pockets filled with strong
coffee aroma. The moment you ‘pop’ the air pockets, the
aroma of coffee is released instantaneously to help you
loosen up your stress or shake you off sleep!

a. Scenario
Bubble Wrap Stimulator You’re sitting in the office, stressed with how the week
has gone. Stress or high dosage of caffeine may have left
you sleep deprived. Just pull out a small sheet of ‘Bubble
P !! Wrap Stimulator’ from the cool refillable container it
PO comes with.

b. Opportunities for extension

This idea is specifically catered towards adults with
stressful lifestyle. But, similar concept can be extended
‘Coffee Aroma’ towards various segments of population by adding cool
aromas of flower, fruits, etc.

c.
 Open (when in use)
Close
Desktop Juicer
Consumer Insight
There is a growing interest in being a
total health individual, but it is difficult
to find the resources to assist this
lifestyle choice.
Material
Highly recyclable anodized aluminum,
Rubber base on the bottom for a firm
grip, Compact two-way motion, Low
power consumption motor, Tough
polycarbonate removable accessories-
funnel, Water resistant LED screen, etc.
Product Features
•Compact size
•Simple user interface
•Silent motor
•One-Push cleaning
•Smart storage for accessories
Concept •USB Port
A desktop juicer that provides •Four detachable / dishwasher safe parts
access to nutrition and natural •Progressive design backed by highest
energy in an on the go, afternoon quality of materials to suit well with the
snack—appropriate for desktops, ‘on-the-go’ environment.
college dorm rooms, or wherever
you’re on the go to every day,
everywhere.
a
Problem b
People drink fresh juice while at
home, but in the afternoon… c
spend money on pasteurized juice
that are not completely healthy.
d
Legend e
a. Fruit funnel b. Fruit slicer c. f
Fruit squeezer d. Pulp extraction
g
container e/f. Storage drawer for
accessories g. Space for functional
& aesthetics purpose h. Base with
digital clock h
A widget for your cellphone provider

Triggers
•It is always a hassle to visit at&t website to check my account info.
•I lost my cell phone & gone with the wind were my valuable contacts.
•Remembering the bill date is not my cup of tea. I set up reminders in i-cal, on my mobile, i also have a post-it on my desktop.

Concept
A desktop widget by at&t (can be developed by any network provider)
that enables you to sync your cellphone account from the at&t
website to this widget. This widget effortlessly keeps you updated
about your minute / data usage. My widget will come equipped with
“Live Chat”, “Phone book” & “Payment Reminder”.

•Live Chat: Customer service right at your desktop!

•Phone book: Allows you to sync your contact list directly into this
widget!
•Payment reminder: Option to set payment reminders

check your phone usage

sign in

click arrow for more options click on customer service for live chat click on address book to sync your cellphone
contact numbers
Electronic Saplings

The future is here! Welcome to 2020

How does this work?

•These E-Saplings can be planted
anywhere on the earth.
•E-Saplings are capable to generate
electricity and provide power to the
buildings & recharging Electric
Vehicles (EVs).
•More you water it, more it grows.
Bigger it gets, more electricity it
generates!
•It can be planted alongside roads
(like normal trees) to use it as a
recharge station for EVs

How will the world benefit from this?

Electronic Saplings are invented with an aim to
bring ecological harmony in the world. E-Saplings
will increase the proportion of greens on the
earth’s surface. Thus safeguarding the environment
& increasing the longitivity of our planet!
 Hand-held Mini Juicer
Fruit juice is best when freshly squeezed. It gives you a much greater supply of antioxidants, vitamin C, and other nutrients.
Freshly squeezed juice tastes better too. But, if you don’t have the time to squeeze your own fresh fruit juice, you can buy canned
fruit juice. The canning process destroys many of the vitamins that make the juice healthy in the first place. You drink canned fruit
juice thinking that they are drinking a healthier option. But, you don’t realize that in the hard economic condition you are giving
away your hard earned money for a product that is pasteurized!
Concept
Hand-held Mini Juicer
A new product innovation that enables fresh intake of fruit juice
without wasting any time! A ready to go! Battery powered Mini juicer
(a) Lid with fruit slicer
with USB Port & regular AC Adapter as attachments. Make juice
(b) Juice Processor Sound Insulated anywhere you want, any time you want.
high quality #5 polypropylene plastic
(safe & non-leaching)
Target
(c) USB Port, & juice outlet. For the time starved, health minded people on the go! These are the
people who understand the meaning of healthy drinking & realize the
(e) High quality importance of fresh fruit in their daily food intake.
stainless steel
(vacuum insulated)

transparent
(d) Stealth knife cum fruit peeler plastic to
prevent spatter
& clean the
Juice Juice container
(a) (a)
Blade meshed outlet to
Lid prevent pulp to
mix with the juice
USB Port

battery powered Outlet for juice to

cylindrical pipe to enter the mug
lift the lid (c) (c)

(c) Sectional Elevation of USB Port & nozzles for outlet

Lid with transparent
plastic to prevent spatter

Fruit Slicer High quality vacuum

insulated stainless steel

Entry for sliced fruits into Sound Insulated high quality Stealth Pen
the container #5 polypropylene plastic Knife cum
(safe & non-leaching) (d) (d) fruit peeler

(a) Sectional Elevation of lid with fruit slicer (d) Elevation of container with stealth knife at the bottom