20131015

2013 10 15

2013 09 21 09 22
2,466 comScore Media Metrix Source/Loss2013
(Lifestyles Beauty/Fashion/Style)

2013 10 15

Key Findings

(36.4%)

// (58.9%)
(58.5%)

(49%)

Yahoo!
(37.9%)

/
(50.4%)

2013 10 15

App

(40.4%)

(61.7%)

Key Findings
20138
Yahoo!Yahoo!44.2%
FashionGuide/5.6%8.7%
UrCosme/5.1%5.3%
VOGUEFacebook22.0%2.6%
BabyouFacebook40.5%

20138
Yahoo!Yahoo!44.2%
FashionGuide/5.6%8.7%
UrCosmeFacebook3.3%PIXNET

1.1%
VOGUEFacebook21.1%2.2%
BabyouFacebook37.3%

2013 10 15

(36.4%)2529
(32.7%)
40

/(32.7%)

2013 10 15

//
(58.5%)

Facebook/(39.2%)
20

19
25-29
// Facebook
/20-24

2013 10 15

(49%)36%

/
(15%)

2013 10 15

Yahoo!
(37.9%)

FashionGuide(24.2%)
UrConsme
(11%)

2013 10 15

Source/Loss
Babyou
3%Yahoo!Yahoo!
44.2%
FashionGuideYahoo!Google
3.1%2.5%UrCosme
SEOSEM
Yahoo!

FashionGuide

UrCosme

VOGUE

Babyou

Source
Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries
Incoming traffic

6,595

100.0

4,030

100.0

2,862

100.0

506

100.0

617

100.0

/
/*
Yahoo!

131

2.0

24

0.6

17

0.6

0.9

19

3.0

2,915

44.2

24

0.6

26

0.9

0.8

13

2.1

Yahoo!

53

0.8

126

3.1

110

3.8

1.2

1.2

Google

17

0.3

102

2.5

37

1.3

1.4

1.3

*/(Logon)

2013 10 15

comScore Media MetrixARO 2013 8

(Social Media)BabyouVOGUE
FacebookFacebook
FacebookYahoo!
FashionGuideBabyouPIXNETVOGUE

/
Yahoo!

FashionGuide

UrCosme

VOGUE

Babyou

Source
Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries

Incoming traffic

6,595

100.0

4,030

100.0

2,862

100.0

506

100.0

617

100.0

111
4
4
N/A
N/A
N/A
8
N/A

22.0
0.8
0.8
N/A
N/A
N/A
1.7
N/A

250
13
10
N/A
N/A
N/A
N/A
N/A

40.5
2.2
1.5
N/A
N/A
N/A
N/A
N/A

Facebook
PIXNET

Yahoo!
()
Yam

Xuite

357
16
47
5
3
N/A
8
N/A

5.4
0.2
0.7
0.1
0.0
N/A
0.1
N/A

139
75
64
25
16
11
7
8

3.5
1.9
1.6
0.6
0.4
0.3
0.2
0.2

64
39
31
9
5
6
N/A
N/A

2.2
1.3
1.1
0.3
0.2
0.2
N/A
N/A

* N/AcomScore
2013 10 15

comScore Media MetrixARO 2013 8

Yahoo!Babyou
6.9%5.5%

Facebook

Yahoo!

FashionGuide

UrCosme

VOGUE

Babyou

Loss
Exits (000)

% of Exits

Exits (000)

Outgoing traffic

6,595

100.0

4,030

454

6.9

38

Facebook
PIXNET

Yahoo!
()
Yam

Xuite

676
18
89
12
6
2
13
N/A

10.2
0.3
1.3
0.2
0.1
0.0
0.2
N/A

148
62
33
10
11
9
11
5

% of Exits

Exits (000)

% of Exits

100.0
2,862
100.0

1.0
37
1.3

3.7
94
3.3
1.5
32
1.1
0.8
31
1.1
0.3
10
0.4
0.3
2
0.1
0.2
5
0.2
0.3
N/A
N/A
0.1
N/A
N/A

Exits (000)

% of Exits

Exits (000)

% of Exits

506

100.0

617

100.0

11

2.2

34

5.5

107
7
3
N/A
N/A
N/A
7
N/A

21.1
1.4
0.6
N/A
N/A
N/A
1.3
N/A

230
14
9
N/A
N/A
N/A
4
N/A

37.3
2.2
1.5
N/A
N/A
N/A
0.6
N/A

*(Logoff)
2013 10 15

comScore Media MetrixARO 2013 8

Yahoo!
FashionGuideUrCosmeYahoo!
VOGUEShe.com TaiwanUrCosmeVOGUEYahoo!
0.6%1.8%BabyouFashionGuide

Yahoo!

FashionGuide

VOGUE

UrCosme

Babyou

Loss

Outgoing traffic

Exits (000)

% of Exits

Exits (000)

% of Exits

Exits (000)

% of Exits

Exits (000)

% of Exits

Exits (000)

% of Exits

6,595

100.0

4,030

100.0

2,862

100.0

506

100.0

617

100.0

Yahoo!

N/A

N/A

18

0.6

1.8

N/A

N/A

FashionGuide

0.1

12

0.4

N/A

N/A

0.5

UrCosme

32

0.5

12

0.3

N/A

N/A

N/A

N/A

VOGUE

24

0.4

N/A

N/A

N/A

N/A

N/A

N/A

Babyou

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

She.com Taiwan

24

0.4

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

* N/AcomScore
2013 10 15

comScore Media MetrixARO 2013 8

/(50.4%)
FashionGuide
UrCosme

(37.3%)

//
(32.5%)

2013 10 15

App

4.46
4.314.21
App3.15

pp

2013 10 15

(33.7%)

(26.6%)(16.7%)

(40.4%)
24
38.0%/

35-39

2013 10 15

(61.7%)

29

(32.5%)
1924-29

25.0%24.3%

2013 10 15

ECYahoo!UrCosme
FashionGuideYahoo!
BabyouYahoo!
EC

Yahoo!

FashionGuide

UrCosme

VOGUE

Babyou

Loss

Outgoing traffic

Exits (000)

% of Exits

Exits (000)

% of Exits

Exits (000)

% of Exits

Exits (000)

% of Exits

Exits (000)

% of Exits

6,595

100.0

4,030

100.0

2,862

100.0

506

100.0

617

100.0

EC
Yahoo!

152

2.3

13

0.3

26

0.9

N/A

N/A

N/A

N/A

Yahoo!

31

0.5

0.1

14

0.5

N/A

N/A

0.8

PChome

N/A

N/A

0.1

0.2

N/A

N/A

N/A

N/A

0.0

0.1

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

0.1

0.3

N/A

N/A

N/A

N/A

0.1

N/A

N/A

N/A

N/A

N/A

N/A

0.6

momo

* N/AcomScore
2013 10 15

comScore Media MetrixARO 2013 8

//
/
Yahoo!

2013 10 15

Source/Loss

Facebook

EC

2013 10 15

1262

51.2%

1204

48.8%

19

464

18.8%

20-24

272

11.0%

25-29

261

10.6%

30-34

319

12.9%

35-39

267

10.8%

40

883

35.8%

1180

47.8%

619

25.1%

667

27.0%

(IX Survey)

CyberPanel
12

2013/09/212013/09/22
N=2,466

95%,
1.97%20138

2013 10 15

Methodology
comScoreUnified Digital MeasurementTM4
IAB
International Spiders and Bots List

Segment Metrix

20%30%
50%

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

Composition Index UV

100
Composition Index PV

100
2013 10 15

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

m
c

marcom@insightxplorer.com
(02) 2368-2300