Grp No. 1.

Topic for presentation Consumerism: Definition, concept, origin and evolution and history. Consumerism in India. Why is it required, consumerism related acts in India: consumer protection act, standard of weights and measures act, monopolies act, and prevention of food adulteration act. Cost of consumer protection: economic, social, & opportunity costs. Method of consumer protection. Consumer protection act, 1986 in detail: objectives, extent of coverage, consumer responsibilities, structure. Relevant cases and examples to support the text Ethics in Business : Ethics define relevance of concept of ethics in relation to business. Business ethics in India, Importance of ethics in business, Ethical dilemmas. Two key branches of ethics: descriptive and normative Sources of ethics & ethical norms, Leadership and ethics, 3 models of leadership ethics. How ethics can be managed in an organization, ethical culture and climate as a part of corporate culture. Making ethical judgements, Principle approaches to ethics : Utilitarianism Rights Justice Caring Virtue ethics Servant leadership Golden rule Ethical decision making diagram/flowchart & its models : Utilitarian Model Moral Rights Model Justice Model Relevant cases and examples to support the text Social responsibility and corporate social responsibility: -Definition, concept and evolution. Historical perspective. -Corporate citizenship concepts: Corporate social responsibility, Corporate responsiveness, corporate social performance -Models of CSR, ( Carrolls Pyramid model) -Views of CSR: traditional and modern -Concept of TBL- triple bottom line.

Gp. members Aarohi Abhinav Akriti Anshu

Date of presentation

20th sept, 2013

2.

Arushi Sumit Avantika Babli

30th sept, 2013

3.

Fiza Gaurav Harleen Manu verma

4th oct, 2013

-Arguments FOR & AGAINST CSR -Barriers to social responsibility, strategies for CSR, Implementation of CSR in organizations. -Limits of CSR, Common characteristics, Evolving idea of CSR. -Indian Context of CSR- history and evolution of CSR and India. -Examples of Firms following CSR practices (MNCs) Relevant cases and examples to support the text 4. Mass Media & Business - Definition and concept of mass media - Evolution globally and in India - Characteristics of mass media & mass communication (Cambridge University) - Various Forms of mass media : Broadcast, Print, outdoor, Films, video games, internet - Purpose of mass media & relevance in society - Role of media in publicity - Impact of media on culture of India - Mass media and its impact on business firms (positive and negative) - Pros and cons of using various communication mediums to consumers and public at large - Ethical issues related to mass communication Relevant cases and examples to support the text from Indian and International context Industry scan and analysis 1: Soft drinks, and TV Intro of industries Global and Indian perspective in brief Major players in each industry (MNCs /Indian) Competition among the players SWOT analysis of Industries PEST analysis affecting the industries Porters 5-force model Industry scan and analysis 2: Tractors, pharmaceutical industry, food processing industry Intro of industries Global and Indian perspective in brief Major players in each industry (MNCs /Indian) Competition among the players SWOT analysis of Industries PEST analysis affecting the industries Porters 5-force model Jashanjeet Kanika Komal Mahima

7th oct, 2013

5.

Shikha Shiwang Shobitash 11th oct, 2013

6.

Palak Priya Ravi Prakash Neha Jain

21st oct, 2013

7.

8.

Industry scan and analysis 3: Electronics, fertilizers, steel industry Intro of industries Global and Indian perspective in brief Major players in each industry (MNCs /Indian) Competition among the player SWOT analysis of Industries PEST analysis affecting the industries Porters 5-force model Rural sector of India: Rural Indian statistics : Population, density, growth, contribution to Indian economy and GDP etc Definition of rural area as per Government of India http://india.gov.in/people-groups/community/rural-indian Rural India & Business opportunities and challenges Wharton paper: http://knowledge.wharton.upenn.edu/india/article.cfm?articleid =4472 Wall street Journal http://blogs.wsj.com/indiarealtime/2010/05/07/rural-indiajournal-what-mncs-do-right-and-wrong-in-rural-india/ http://www.indiainfoline.com/Markets/News/Rural-India...Anemerging-powerhouse-Harish-Manwani/5466593286

Rhythm Rinki Ritu Riya 28th oct, 2013

Charan Kamal Singh Neha Sharma Maneesha Manjalika

1st nov, 2013 Marketing to rural India: Business standard article http://www.businessstandard.com/article/management/marketing-to-rural-india113070700506_1.html Rural India a new segment or not: Forbes article http://forbesindia.com/blog/no-wires-attached/rural-india-isnta-new-segment-its-a-new-business/ Business line article : http://www.thehindubusinessline.com/industry-andeconomy/banking/insurers-turn-to-rural-india-forcover/article5052890.ece http://www.thehindubusinessline.in/2004/02/16/stories/200402 1600160900.htm http://www.indianexpress.com/news/understanding-indian-

rural-markets-the-opportunity/1105969/ http://www.undp.org/content/undp/en/home/ourwork/womene mpowerment/successstories/india--transforming-poor-ruralwomen-into-successful-business-ma/ http://www.rediff.com/money/interview/indias-rural-marketsare-a-powerful-economic-engine/20130711.htm http://www.thehindubusinessline.com/companies/hyundai-toadd-dealers-more-focus-on-rural-india/article5096765.ece Rural demand of consumer durable http://articles.economictimes.indiatimes.com/2012-1121/news/35256290_1_durables-road-connectivity-ruralhouseholds http://www.cci.in/pdfs/surveys-reports/Consumer-DurablesIndustry-in-India.pdf http://www.geplcapital.com/reports/ConsumerDurables_vJuly_ 15v1.pdf http://www.moneylife.in/article/rural-consumers-buying-moredurables-due-to-higher-affordability/29781.html http://www.bijapurkar.com/demanddrivers/ruld_rldbuying.php http://www.ffymag.com/admin/issuepdf/Consumer%20Durable s_Dec10.pdf http://www.ncaer.org/downloads/PPT/thegreatindianmarket.pdf http://timesofindia.indiatimes.com/business/indiabusiness/Affordability-pushes-durables-ruraldemand/articleshow/17317170.cms CSR in India http://www.afternoondc.in/nation/csr-in-rural-india-the-hiddenagenda/article_72989 Relevant examples and cases in Indian context .

Please check below for guidelines

IMPORTANT GUIDELINES: Conform all else you lose marks 1. All presentations will be taken only on the scheduled date which would be discussed in the class. 2. All members of the group should make equal efforts in preparation of ppt and also at the time of delivery. 3. PPts should be covered in the single lecture in a time frame of 1hour. 4. All PPTs have to be mailed one day before the scheduled date of presentation at japneet15@gmail.com. 5. Written Handouts (Print outs of assignment) of the ppt text, covering all aspects of the topic, will have to be submitted in an L-shaped folder at the time of presentation in the class, failing which the group would be marked zero. 6. For presentation, the group members have to be in their formals and any absence would be marked zero. 7. No presentation would be taken after the scheduled date. 8. The group members and the CR of the class have to make prior arrangements regarding the PPT aids (audio and visual). No excuses would be entertained of any kind.