Report Unwto+Conference+on+Sustainable+Tourism+Development Hyderabad,+April+2013

UNWTO Conference on Sustainable Tourism Development
Hyderabad, India
11 April 2013

Conference
Report
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World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations
Capitn Haya 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 / Fax: (34) 91 571 37 33 omt@unwto.org / unwto.org
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REPORT
OF THE UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
Hyderabad, India
12 April 2013
Contents Page
1. CONFERENCE PROGRAMME 4
2. PRESENTATIONS
Opening Session

Welcome address by Mr. Vatti Vasant Kumar, Minister of Tourism, Government of Andhra
Pradesh
6

Congratulatory remarks by Mr. Martin Craigs, CEO of Pacific Asia Travel Association
(PATA)
12
Opening address by Mr. Taleb Rifai, Secretary-General of UNWTO 13
Address by Mr. Kiran Kumar Reddy, the Chief Minister of Andhra Pradesh 26
x Inauguration by Dr. K. Chiranjeevi, Minister of State for Tourism (Independent Charge),
Government of India

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Keynote Session

A Global Review on Sustainable Tourism Development with Particular Reference to the
UNWTO Indicators for Sustainable Tourism Development
Dr. Harold Goodwin, UNWTO Consultant & Professor of Responsible Tourism Management,
ICRETH, Leeds Metropolitan University UK

39

From Quantity to Quality A Regional Overview of Sustainable Practices
By Mr. Hans Carl Jacobsen, UNWTO Consultant in Tourism Planning
54

Tourism Sustainability Criteria for India A Case Study
By Mr. Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India
96

Sustainable Criteria for Tourism - Country Perspective

Mr. Akhtaruz Zaman Khan Kabir, CEO, Bangladesh Tourism Board
131
Kinley Wangdi, Officiating Director, Corporate Performance Department
Tourism Council of Bhutan
147
Mr. Chantha TITH, Director General of Tourism, Ministry of Tourism of Cambodia 154
Ms. Yang Wenting, China National Tourism Administration 165
x Mr. Souhn Manivong, Director-General, Department of Tourism Development, Ministry of
Information, Culture and Tourism, Lao Peoples Democratic Republic
175
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x Dato Dr. Ong Hong Peng, Secretary General, Ministry of Tourism, Malaysia 182
x Hla Myint, Deputy Director, Ministry of Hotels and Tourism, Myanmar (*presentation not
delivered on conference day)
190
x Malraj B. Kiriella, Director, Research & International Relations and
x Director, Standards & Quality Assurance, Sri Lanka Tourism Development Authority
204
x Mr. Nalikatibhag SANGSNIT, Director-General, Designated Areas for Sustainable Tourism
Administration, Thailand
214

Sustainable Criteria for Tourism - Industry and Media Perspective

Mr. Muhammad Baiquni - EATOF (East Asia Inter-Regional Tourism Forum) 222
Mr. Kazuyoshi Hasegawa, Secretary General of Japan Association of Travel Agents (JATA) 235
Mr. Imtiaz Muqbil, Executive Editor, Travel Impact Newswire 246
Mr. Mandip Singh Soin, Honorary Founder President, the Ecotourism Society of India 248
Mr. Niranjan Khatri, General manager (Environment Initiatives), ITC Hotels 267

Closing Session

Conclusions and Recommendations by Mr. Harold Goodwin, UNWTO Consultant 285
Closing Remarks by Mr. Zoltan Somogyi, Executive Director for Member Relations and
Services, UNWTO
287

NB: Any presentations which are included in the programme but not included in this page of contents or in the
report did not involve written or Powerpoint presentations and were presented only verbally on the day of the
conference.
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UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT
Hyderabad, India
12 April 2013
Programme
12 April 2013 (Friday)
Venue: Ball Room, Lobby Level, Hotel Park Hyatt

09:00 10:00 Opening session

Opening Ceremony for the 25
th
JOINT MEETING OF THE UNWTO COMMISSION FOR EAST ASIA THE PACIFIC
&THE UNWTO COMMISSION FOR SOUTH ASIA and THE UNWTO CONFERENCE ON SUSTAINABLE TOURISM
DEVELOPMENT
Presentation of bouquets to Dignitaries on the Dais
Lighting of Inaugural Lamp
Welcome address by Mr. Vatti Vasant Kumar, Minister of Tourism, Government of Andhra
Pradesh
Congratulatory remarks by Mr. Martin Craigs, CEO of Pacific Asia Travel Association (PATA)
Opening address by Mr. Taleb Rifai, Secretary-General of UNWTO
Address by Mr. Kiran Kumar Reddy, the Chief Minister of Andhra Pradesh
Inauguration by Dr. K. Chiranjeevi, Minister of State for Tourism (Independent Charge),
Government of India
Vote of Thanks by Mr. Parvez Dewan, Secretary, Ministry of Tourism, Government of India

10:00 10:30 Tea & Coffee Break

10:30 12:30 Keynote Session
Moderated by Ms. Anita Mendiratta, CNN TASK

A Global Review on Sustainable Tourism Development with Particular Reference to the
UNWTO Indicators for Sustainable Tourism Development
Dr. Harold Goodwin, UNWTO Consultant & Professor of Responsible Tourism Management, ICRETH,
Leeds Metropolitan University UK

From Quantity to Quality A Regional Overview of Sustainable Practices
By Mr. Hans Carl Jacobsen, UNWTO Consultant in Tourism Planning

Tourism Sustainability Criteria for India A Case Study
By Mr. Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India

Q & A

12:30 14:00 Lunch hosted by Government of India (Foyer Area, Hotel Park Hyatt)
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14:00 15:40 Sustainable Criteria for Tourism - Country Perspective
Moderated by Mr. Xu Jing
Director, Regional Programme for Asia and the Pacific, UNWTO

PANELISTS:
Mr. Akhtaruz Zaman Khan Kabir, CEO, Bangladesh Tourism Board
Kinley Wangdi, Officiating Director, Corporate Performance Department
Tourism Council of Bhutan
Mr. Chantha TITH, Director General of Tourism, Ministry of Tourism of Cambodia
Ms. Yang Wenting, China National Tourism Administration
Mr. Souhn Manivong, Director-General, Department of Tourism Development, Ministry of
Information, Culture and Tourism, Lao Peoples Democratic Republic
Dato Dr. Ong Hong Peng, Secretary General, Ministry of Tourism, Malaysia
Malraj B. Kiriella, Director, Research & International Relations and
Director, Standards & Quality Assurance, Sri Lanka Tourism Development Authority
Mr. Nalikatibhag SANGSNIT, Director-General, Designated Areas for Sustainable Tourism
Administration, Thailand

15:40 16:00 Tea & Coffee Break

16:00 17:00 Sustainable Criteria for Tourism - Industry and Media Perspective
Moderated by Mr. Madan Bezbaruah, Honorary Representative of UNWTO, Former Secretary,
Ministry of Tourism, India

Martin Craigs, CEO of Pacific Asia Travel Association (PATA)
Mr. Muhammad Baiquni - EATOF (East Asia Inter-Regional Tourism Forum)
Mr. Kazuyoshi Hasegawa, Secretary General of Japan Association of Travel Agents (JATA)
Mr. Imtiaz Muqbil, Executive Editor, Travel Impact Newswire
Mr. Mandip Singh Soin, Honorary Founder President, the Ecotourism Society of India
Mr. Niranjan Khatri, General manager (Environment Initiatives), ITC Hotels

17:00 17:30 Closing Session
Conclusions and Recommendations by Mr. Harold Goodwin, UNWTO Consultant
Closing Remarks by Mr. Parvez Dewan, Secretary of Tourism, Ministry of Tourism, Government
of India
Closing Remarks by Mr. Zoltan Somogyi, Executive Director for Member Relations and Services,
UNWTO

18:00 Leave Park Hyatt by shuttle bus for Dinner.

19:00 Sound and Light Show & Dinner hosted by Ministry of Tourism, Government of India
(Venue: Golconda Fort)

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TOURISM, ARCHAEOLOGY & MUSEUMS
DEPARTMENT

TALKING POINTS FOR WELCOME ADDRESS BY
Sri Vatti Vasant Kumar
Minister for Tourism & Culture, Archaeology & Museums, Archives
& Youth Services & Sports, NCC
25th JOINT MEETING OF THE UNWTO COMMISSION FOR THE
EAST ASIA & THE PACIFIC AND THE UNWTO COMMISSION
FOR SOUTH ASIA AND
UNWTO HIGH-LEVEL REGIONAL CONFERENCE ON
SUSTAINABLE TOURISM
HYDERABAD, INDIA
12-14 APRIL 2013

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Page No. 2
Salutations as per dignitaries present and Protocol
x It is a great honour and pleasure for me to welcome you all to
the
o 25th JOINT MEETING OF THE UNWTO COMMISSION
FOR THE EAST ASIA & THE PACIFIC AND
O THE UNWTO COMMISSION FOR SOUTH ASIA AND
O THE UNWTO HIGH-LEVEL REGIONAL CONFERENCE
ON SUSTAINABLE TOURISM
being held in this great city of Hyderabad. On behalf of the
people of Andhra Pradesh and India, and personally, I extend a
warm welcome to all of you.
x I extend a warm welcome to Mr. Taleb Rifai, the Secretary
General of UNWTO and his team,
and other tourism luminaries for joining us here in Hyderabad
as their presence adds great value and significance to this High
Level Conference.
x I deem it a privilege to welcome the Honble Chief Minister of
Andhra Pradesh Mr.Kiran Kumar Reddy who is the force behind
the Tourism department of Andhra Pradesh in successfully
hosting this prestigious event
x I also extend a warm welcome to Their Excellencies the
Ministers of Tourism from India and abroad who have taken the
time to be here for this conference, further underscoring the
importance of this meeting of minds.
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x I am gratified to note the presence of many of my cabinet
colleagues, Members of Parliament, MLAs, MLCs and Members
of Board and welcome all of them.
x I extend a special welcome to Dr.K Chiranjeevi, Honourable
Minister of State for Tourism (Independent Charge),
Government of India and his Incredible India Team who worked
tirelessly to make this event happening.
x On behalf of Government of Andhra Pradesh, let me also
express our sincere thanks to the Ministry of Tourism,
Government of India and to the United Nations World Tourism
Organisation (UNWTO) for choosing Hyderabad as the host for
this important event of Joint Meetings of UNWTO and the High
Level Conference on Sustainable Tourism.
x I hope you had a comfortable journey and your experience in
Hyderabad has been comfortable so far.
x Andhra Pradesh is co-hosting this conference in the backdrop
of significant achievements and awards received in the recent
past from various National and International bodies.
x Only last month, Andhra Pradesh has been presented with
National Tourism award as the Best State in overall tourism
development, and last year the City of Hyderabad was declared
as the best Heritage City. This demonstrates our commitment
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Page No. 4
for sustainable tourism development for the benefit of our
communities who constitute the tourism experience.
x I am very encouraged to see so many tourism professionals
and stakeholders like Scholars, Secretaries, Ministers, and
Industry representatives, educational institutes, NGOs, and
officials of UNWTO descending in Hyderabad to attend this
significant and important conference on Sustainable Tourism.
Your presence makes us proud and responsible and we have
great pleasure in hosting you in this heritage city of Hyderabad.
x I hope the discussions and deliberations of this conference in
modern hall of Park Hyatt Hotel and Heritage Palace of Taj
Falaknuma will have a valuable impact and provide new
impetus to the development and promotion of Tourism in a
sustainable way not only in the State and Country but also in
the rest of the countries.
x Ladies and gentlemen,
It is said that, the past holds the key to the future, therefore
we all have a great responsibility to preserve our past for
securing our future.
x Responsible and sustainable tourism is all about diversity;
natural and cultural a celebration of what makes us
different: not identical!
x A responsible approach to tourism and local economic
development makes better places for people to live, and for
people to visit.
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x I hope this High Level Sustainable Tourism Conference and the
Joint Meetings of UNWTO will provide the opportunity to share
experiences and to learn from others in our quest to make
Tourism more sustainable and responsible.

x I am confident that the exchange of information, ideas and
experiences will further enhance the understanding of the
issues and challenges that are faced by policy makers and
practitioners of Tourism to channel the growth of tourism for it to
have the minimum negative impact and higher economic
realisation for the communities who form part of the Tourism
experience.
x Ladies and Gentlemen, as you are aware, India is known for its
long tradition and ethos.
x ATHITI DEVO BHAVA is what we were taught from school
days. Athiti means Guest and Deva means God, therefore for
us, all the guests are Gods, and we provide you the best of
courtesies and hospitalities fit for a God.
x To make you experience a bit of our hospitality and culture, the
Incredible India team has lined up few cultural evenings at
various important tourist spots like Shilparamam, Golkonda fort
and Ramoji Film City.
x I invite each one of you to participate in these cultural evenings
and honour us.
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x The Technical tour to Nagarjunasagar will give you an
opportunity to experience the quaintness of antiquity with the
trappings of modernity and you will see how we managed to
preserve and recreate the ancient Buddhist sites on the banks
of the World largest Masonary Dam
x I wish you all a pleasant and comfortable stay here in
Hyderabad, and that you take back cherished memories and I
sincerely hope that Hyderabad will have the opportunity to
welcome you back again soon with your families and friends.
x Ladies and Gentlemen,
I close my welcome remarks by quoting the great Martin Luther
King, Jr who said Our lives begin to end the day we become
silent about things that matter.
Thank you for your attention.
******
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UNWTO Conference on Sustainable Tourism Development
Congratulatory Remarks by Mr Martin J Craigs, PATA CEO
Friday, April 12, 2013
Hotel Park Hyatt, Hyderabad, India

Your Excellencies, Distinguished Guests, Ladies and Gentlemen

It is a pleasure and privilege to be here to support my good friend Taleb Rifai and his fine organization
UNWTO. Today is an auspicious occasion of the Opening Ceremony of the 25th Joint Meeting of the
UNWTO Commission for East Asia the Pacific & The UNWTO Commission for South Asia.

In 2012, there were over one billion annual International Visitor Arrivals (IVA) globally. By 2050 IATA
estimates that there will be over 1.6 billion air travelers alone. The next generation of travel and tourism is
all about the Complete Visitor Economy as PATA prefers to call it. Today after 61 years of engagement,
PATAs members comprise over 800 public and private members interests across Asia Pacific from
Istanbul to Santiago. We have engagement with our members every week online and face to face via our
40+ chapters and through our offices in Bangkok, Beijing and Sydney.
PATA is delighted to support UNWTO as an unwavering promoter of sustainable tourism development. I

would like to express my admiration for the United Nation of World Tourism Organization achievements
and ambitions. Since its foundation the UNWTO has been championing tourism as a way of generating
development opportunities for millions of people, many in emerging economies. The UNWTO is
committed to providing its Members with the tools and know-how they need to develop their tourism
sectors in a competitive and sustainable manner. Today, we have a great number of distinguished
delegates converging on the city of Hyderabad to affirm their commitment to a common goal --
Sustainable Tourism Development.

PATA will support the UNWTO where it can and help it stay true to its mission and vision on Sustainable
Tourism Development. We have a full-time Sustainable Tourism Specialist and a Library at PATA Head
Office in Bangkok. Over the last 40 years or so, PATA specialists (all of them volunteers) have also
produced a number of Taskforce and Best Practices reports.

I would like to finish by personally commending, on behalf of PATA, the United Nations World Tourism
Organization, for its efforts in organizing this event. I would like to thank them for their gracious hospitality
and giving me the chance to visit Hyderabad and be a witness to your historic city.

Again, congratulations to the United Nation of World Tourism Organization. May this meeting be a
precedent for many more great successes in the future.

Thank you.

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25th Joint Meeting of the UNWTO Commission for East Asia
and the Pacific and the UNWTO Commission for South Asia
andUNWTO Conference on Sustainable Tourism Development
Hyderabad, India, 12 April 2013
OPENING ADDRESS BY TALEB RIFAI, SECRETARY-GENERAL
WORLD TOURISM ORGANIZATION (UNWTO)
H.E. Mr. Chief Minister of Andhra Pradesh
H.E. Dr. Chiranjeevi, Minister of State for Tourism
H.E. Dr. Thong Khon, Minister of Tourism of Cambodia,
My good friend Martin Craigs, CEO of PATA
Distinguished Guests, Ladies and Gentlemen,
x It is my pleasure to welcome you all to UNWTOs 25th CAP-CSA
Joint meeting and to the UNWTO Conference on Sustainable
Tourism Development.
x This is not my first visit to India, but it is the first time I have the
privilege of visiting this wonderful city of Hyderabad, the home city of
theHonorable Minister of Tourism of India.
x As known to all, Hyderabad has become synonymous with
information technologies. Yet, in the eyes of people around the
world, Hyderabad is better known as the City of Smiles.
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x Thank you Minister, for the opportunity of being here to experience
the richness of the Indian culture in your home city.
x I also take this opportunity to express my gratitude to the
Government of India for its warm reception and for all the excellent
preparations that have been made for the organization of our
meetings.
x In the same vein, I would like to extend my special appreciation toall
participants and speakers for having taken time out of their hectic
schedules to join us here today.
International Tourism Trends
x My remarks this morning will center mainly on the issues we will be
discussing during the Conference on Sustainable Tourism
Development; yet before I do so, allow me to share with you a brief
overview of the latest world tourism trends.
x I am happy to announce that international tourism made history in
2012. The number of tourists who travelled around the world
crossed the one billionth threshold for the first time to register 1,035
million.
x International tourist arrivals grew by 4% during 2012 against all odds
- especially considering the on-going challenging economic and geo-
political conditions.
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x Asia, one of the most dynamic world tourism regions, led this growth
with a +7% rise and a total of 233 million international tourists -
almost one-fourth of the worlds total.
x I am equally happy to underline the fact that, despite the on-going
economic challenges, global tourism growth is expected to keep
growing in 2013 albeit at a slightly slower pace (+3% to +4%).
x Asia is expected to outperform the world average and grow by
between 5% and 6%.
x This means that, at this critical juncture in the worlds ailing
economy, tourism will continue to play a crucial role in creating jobs
(1 in 11 jobsworldwide), contributing to global GDP (9%including
indirect and induced contributions) and to exports (30% of service
exports), and ultimately, to poverty alleviation and development.
Sustainable Tourism Development
Dear Friends,
x If the role of our sector in the world economy is so vital which it isas
the above figures show then it is incumbent on us to keep its solid
growth while ensuring we do so within sustainability principles. This
is what we are here to debate this morning.
x As we all know, sustainable development is not a new subject.
x It was introduced by the World Commission on Environment and
Development (the Brundtland Commission) in 1987. Since then, a
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lot has been done to make people aware of the importance of
sustainable development and to promote it at the international,
regional, national and local levels.
x That is true also for the tourism sector where the sustainability
agenda has advanced strongly, although often not as much as we
would like to.
x The aim of this conference is thus two-fold: to revisit the progress
made so far in terms of sustainable tourism development, in
particular the work of UNWTO in this process, and to discuss, with
the contribution of all, the way forward.
Dear Friends,
x Inthe 1950s,travelling was the sole prerogative of a privileged and
selected few. From 25 million tourists that crossed international
borders that year, this figure grew steadily for the past 6 decades till
it hit the record number of over 1 billion in 2012.
x This phenomenal growth has converted tourism into one of the
fastest growing economic sectors in the world.
x However, in the midst of the growth boom, warning bells started
ringing about the continued deterioration of the environment and the
impact of tourism on the natural and cultural heritage of our planet.
x Indeed, it was not until the early nineties, and particularly since the
first Earth Summit in Rio, that the concept of sustainable tourism
developed. Agenda 21 was one of its main outcomes as a project
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meant to stimulate action from all segments of society in the 21st
century. Travel and tourism was one of the only industries identified
in Agenda 21 as having the potential to make a positive contribution
to a healthier planet.
x The principles established in Rio served as the basis for the
progressive development of UNWTO's sustainable tourism
programme, which in 1995 defined sustainable tourism as "one that
meets the needs of present tourists and of the host regions while
protecting and promoting opportunities for the future. It is conceived
as a way to manage all the resources so that they can meet the
economic, social and aesthetic, while respecting the cultural
integrity, essential ecological processes, biological diversity and life
support systems.
Dear Friends
x The tourism sector has an obligation and an interest in leading the
sustainable development agenda and UNWTO has been over the
last decades working to secure that sustainability is a priority in
tourism development.
x Over the years, we teamed up with sister Organizations like the UN
Environment Programme (UNEP) to debate sustainability in
international foraand develop substantive research that supports
and guides tourism destinations and companies in implementing
sustainable policies and business practices.
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x A central element to this work was the development,since the early
1990s,of indicators for monitoring the impact of tourism in
destinations and definenecessary preventive and corrective
measures. Based on the sustainable tourism indicators, UNWTO
has supported the establishment of several sustainable tourism
observatories.
Sustainable Tourism Elimination of Poverty (ST-EP)
x Another key area of global concern,in which UNWTO has been
instrumental within the cause of sustainable tourism development, is
that of poverty alleviation.
x If our sustainability activities during the 90s focused mainly on
environmental corrective and preventive measures, our attention
during the next decade centered on sustainable tourism
development and its relationship to poverty alleviation.
x Poverty alleviation became one of UNWTOspriorities much in line
with the establishment of the United Nations eight Millennium
Development Goals in the year 2000.
x We made that strong commitment because of our firm belief that
tourism is one of the most viable and sustainable economic
development options to helps taking out of poverty the 2 billion
people stillliving on less than 1 dollar a day.
x In line with our staunch support of UNs topmost agenda,
UNWTOlaunched the Sustainable Tourism Eliminating Poverty
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(ST-EP) initiative during the World Summit on Sustainable
Development held in Johannesburg in 2002.
x Since then, the ST-EP initiative has become one of UNWTOs most
effective mechanisms to reduce poverty through the development
and promotion of sustainable tourism.
x ST-EP contributes to the reduction of poverty by focusing on
awareness-raising and capacity-building of poor local communities.
Main activities are centred on facilitating the involvement of local
people in tourism development, especially around natural and
cultural heritage sites.
x To date, over 100 ST-EP projects have been implemented in 36
countries including Bhutan, Cambodia, China, Laos, Nepal, Timor
Leste and Vietnam.. We have established business linkages
between producers and tourism enterprises, provided business and
financial services to small, medium and community-based tourism
companies, and trained local guides and employees with the
knowledge needed to carry out their tasks and fully integrate the
tourism value chain.
The Way Forward
Dear Friends,
x As we approach the deadline for the achievement of the Millennium
Development Goals in 2015, we look back with satisfaction on how
far weve come.
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x Our sector has demonstrated that it has the capacity to play a
significant role in the achievement of the Millennium Development
Goals, particularly MDG 1 eradication of poverty, MDG 3 gender
equality, MDG 7 environmental sustainability and MDG 8 global
partnerships for development.
x Tourism has furthermore consolidated its position in the world
economy as one of the top job creators, a lead export sector
especially in developing countries, and a driver of economic growth
and socio-economic development.
x This was made clear when world leaders meeting at Rio de Janeiro
last year for the decadal Conference on Sustainable Development
Rio+20 recognized that tourism can make a significant
contribution to the three dimensions of sustainable development,
has close linkages to other sectors, and can create decent jobs and
generate trade opportunities.
x The inclusion of tourism in the Outcome Document of a UN
Conference on Sustainable Development for the first time was the
culmination of year-long efforts by the Member States and UNWTO.
x This was not possible in the two previous UN Conferences (the
Earth Summit in Rio, twenty years ago, and the Johannesburg
Summit in 2002) and is thus further proof of tourisms growing
relevance and responsibility in contributing to a fairer, more
sustainable and inclusive development model.
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x In fact, this build upon another important breakthrough achieved in
2011; the identification by the UN of tourism as one of the ten
sectors that can lead the transformation to a Green Economy.
x Increased investment in sustainable tourism can boost the sectors
contribution to economic growth, development and particularly job
creation, while at the same time addressing major environmental
challenges, according to the UN Green Economy Report.
Dear Friends,
x These are indeed important milestones; yetthere is still a long way to
go; particularly to ensure that the positioning of tourism clearly in the
sustainable development agenda is supported by the
implementation of corresponding public policies and business
practices.
x From our side and to reach our objectives, UNWTO shall continue to
invest in research, the identification and sharing of case studies and
the advocacy at the highest level of the need to fully integrate
sustainability at the heart of the tourism agenda.
x Furthermore, and in recognition of the global and interdependent
nature of the challenges facing sustainabledevelopment, we will
strengthen our engagements and partnerships with UN sister
agencies and other international and regional organizations and
mobilize public-private partnerships that advance sustainability goals
and the achievement of the MDGs. I would like to cite fourexamples
of these strategic partnerships to illustrate my point.
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1. The Global Partnership for Sustainable Tourism (GPST), of
whichUNWTO is a permanent member aims to foster
partnerships for advancing sustainable tourism principles.
The initiative, resulting from the International Task Force on
Sustainable Tourism Development, aims at mainstreaming
sustainability into all aspects of tourism policy, development
and operations, as well as disseminating and replicating
successful initiatives from all around the world. The
Partnership aims at identifying and disseminating successful
initiatives from all around the world and replicating them.
2. The Global Sustainable Tourism Council (GSTC) of which
UNWTO is a founding partner and a permanent member.
The Council was established in 2010, as a body aimed at the
dissemination and application of the Global Sustainable
Tourism Criteria to the industry as well as to destinations.
3. The HES project, a UNWTO-initiated projectin close
partnership with UNEP which provides an innovative mitigation
and investment software available online for the
accommodation sector to better understand their energy
consumption, improve energy management and cut costs,
thus moving towards a greener economy
4. The Steering Committee on Tourism for Development
(SCTD): In 2010, UNWTO led the initiative to establish the
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Steering Committee on Tourism for Development (SCTD).
Constituted by UNWTO plus other eight UN organizations and
programmes(ILO; ITC; UNCTAD; UNDP; UNEP; UNESCO;
UNIDO and WTO),the Committee is aimed at promoting
sustainable tourism for job creation and poverty eradication. Its
works to support developing countries (especially the poorest
and most disadvantaged) by offering them technical
assistance in the area of tourism for sustainable development
while raising international awareness of tourism as an
instrument for sustainable development as well as increased
support for poverty reduction strategies.
The Committee has a key role to play in the future agenda of
sustainable tourism development has it has been mandated
within the Implementation Matrix of Rio+20 to coordinate the
contribution of tourism to the objectives set in this
implementation plan.
Conclusion
Dear Friends,
x UNWTO does not have all the answers, and this is one of the
reasons for organizing this conference.
x We need more ideas, suggestions and recommendations to prepare
for the challenges that lie ahead. It is thus heartening to have with
us here this morning a cross-section of tourism industry
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professionals, senior officials of national tourism administrations,
experts on sustainability and academia.
x One other task for us today is to look into UNWTOs Indicators for
Sustainable Tourism Development and the recently formulated
Global Sustainable Tourism Criteria (GSTC) as these two
international benchmarking documents, will equip national tourism
administrations and tourism destinations with effective strategic tools
in their pursuit of sustainability in the tourism sector.
x We are also going to hear from some of our member countries on
their experiences in applying sustainability principles to the
development and management of their tourism destinations. It will
surely be enlightening to hear about what worked and what did not
as well as the challenges they faced in their attempts to produce
tangible results.
Ladies and Gentlemen, dear friends,
x Tomorrow, as you can see from the overall programme, will be
devoted to the 25th Joint meeting of our two commissions for Asia
and the Pacific.
x We shall discuss a range of issues related to the work of our
Organization as well as world and regional tourism trends. But I
particularly invite you to join our discussions on UNWTOs global
activities in the light of our industrys on-going challenges including
topics such as travel facilitation, taxation, sustainability and air
connectivity.
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x I would like to conclude my remarks by saying that we have done a
lot in trying to advance the goals of sustainability, but there is still
more to be done.
x Achieving sustainability is not a destination its an ongoing journey.
So let us put our heads together to craft a better tomorrow for our
tourism sector with sustainability as our watchword.
Thank you.
25

TOURISM, ARCHAEOLOGY & MUSEUMS
DEPARTMENT

TALKING POINTS FOR
SHRI. N. KIRAN KUMAR REDDY,
HONBLE CHIEF MINISTER
GOVERNMENT OF ANDHRA PRADESH

UNWTO CONFERENCE ON SUSTAINABLE
TOURISM & JOINT MEETINGS OF UNWTO
COMMISSIONS FOR SOUTH ASIA & EAST ASIA &
PACIFIC
12
TH
APRIL, 2013 AT HOTEL PARK HYATT
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Page No. 2
Distinguished Union Minister for Tourism, Dr.Chiranjeevi
Distinguished Minister for Tourism, GoAP, Mr. Vatti Vasanth Kumar
Honourable Ministers and Cabinet Colleagues
Honourable Members of Parliament present here
Honourable Members of Legislative Assembly and Council present
here
Your Worship Mayor Sri Mohammad Majid Hussain
Respected Mr. Taleb Rifai, Secretary General, UNWTO and his team
Mr. Parvez Dewan, Secretary, Tourism, Government of India and
his team
Smt Chandana Khan, Special Chief Secretary, Tourism, Govt of
Andhra Pradesh

Honourable Ministers from India and abroad
Secretaries and officials from India and abroad
Participants in this Joint Meeting of UNWTO and Sustainable
Tourism
And Media friends from India and abroad

x On behalf of the 80 Million people of the State of Andhra
Pradesh and personally, I extend a warm welcome to all of you.
I hope your arrival and stay in Hyderabad has been comfortable
so far.

x I am gratified to see so many tourism professionals descending
in Hyderabad to attend this important conference of UNWTO.
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Page No. 3
Your presence makes us proud and we have great pleasure in
hosting you in this historic city of Hyderabad.

x Our relations with UNWTO go back to a decade where we
hosted a similar meeting in year 2004. Andhra Pradesh has also
benefited from the Technical missions and studies conducted by
UNWTO in the past.

x United Nations World Tourism Organization (UNWTO) has
identified Tourism as a sector with great potential to reduce
poverty and increase employment, particularly in the rural areas.

x Tourism is also identified as a sector that creates more number
of jobs per million of investment (78 jobs per million, as against
45 in Agriculture and 18 in industry)

x Therefore, Tourism as a sector is un-disputably the fore-runner
in providing employment and securing accelerated economic
development the world. Tourism has been the backbone of
many economies such as Thailand, Singapore, Egypt etc.

x India often referred to as living civilisation has made its own
mark in the international tourism map. The Incredible India
campaign launched by the Ministry of Tourism has made a
remarkable increase in the foreign Tourism arrivals in the last
few years.

x I am happy to share with you that, Andhra Pradesh continues to
be the leading state in terms of Domestic Tourist arrivals.
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Page No. 4
x 153 Million (18%) Domestic Tourists and 0.26 Million (4.12%)
international tourists visited Andhra Pradesh in year 2011
(Source India Tourism Statistics).
x The Government of Andhra Pradesh is committed to develop
tourism in the State as a prime growth engine to secure
economic development and equitable growth. We realise and
appreciate the fact that one of the major spin off of
development in the tourism sector is employment generation.
x Andhra Pradesh is well known for
o Hyderabad as a Heritage City
o Tirupati as the holiest Hindu Shrine
o Visakhapatnam for verdant beaches & Hills
o Beautiful Krishna & Godavari rivers
o Warangal, seat of Kakatiya Heritage
o Buddhist circuit across the state
o Exquisite crafts & art forms
o Mouth watering cuisine
o World Class Convention facilities
o AND lastly but not the least Great Shopping experience

x To nurture the tourism potential and spread its benefits among
all the sections of the society, Government of Andhra Pradesh
has put in place a Tourism Policy which aims to provide a
framework for tourism development and investments both by
public and private sector.

x We have prioritized the areas within the State which deserve
special attention as we believe that the effects of tourism
development should reach all sections of the Society.
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Page No. 5
x I understand that the World Tourism Organization (UNWTO) is
the United Nations agency responsible for the promotion of
responsible, sustainable and universally accessible tourism.

x As the leading international organization in the field of tourism,
UNWTO promotes tourism as a driver of economic growth,
inclusive development and environmental sustainability and
offers leadership and support to the sector in advancing
knowledge and tourism policies worldwide.

x UNWTO is holding this Sustainable Tourism Conference at a
time, when world economies are focusing more on service
sector and in particular the Tourism.

x Government of Andhra Pradesh very much aware that
sustainability is all about balancing environmental, economic,
and socio-cultural aspects in developing the Tourism. Our
development initiatives are guided by these three principles to
ensure that the spin-offs from tourism benefits all sections of
the Society. This will ensure long term sustainability of the
resources that we depend on for tourism development.

x We have given special emphasis on community based Rural &
Community based Eco-Tourism in our policy. We realise that
tourism has immense potential to flourish and prosper not only
in urban, but also in rural areas.

x Promotional initiatives of Andhra Pradesh Tourism
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Page No. 6
o The State has revived organizing of APTourism Roadshow
& Interaction Meets with Tourism Stakeholders of Travel
Trade at major cities within India and abroad.
o Andhra Pradesh Tourism has revived the annual calendar
of tourism festivals during 2012-13. These festivals provide
a platform for the local & national artists to showcase the
cultural diversity of our country to the local people &
visiting tourists. These festivals have attracted large no. of
people & helped in promoting the local destinations,
cultures & handicrafts
AWARDS OF RECOGNITIONS
I am happy to inform this august gathering that, the hard work
and sustained efforts of the State has been recognized by various
national & international organizations and Andhra Pradesh has
received several awards of appreciation for the development of
tourism in various sectors.

x Andhra Pradesh consistently maintained the trend of receiving
National Tourism Awards from the Ministry of Tourism,
Government of India.
x This year Andhra Pradesh has the distinction of receiving 7
National Tourism Awards in various categories, most important
to be for Second time that Andhra Pradesh was awarded as
the Best State for comprehensive tourism development in the
country.
x I once again take pride and feel happy to inform you that
Hyderabad was awarded as the Best Heritage City by the
Ministry of Tourism, Government of India in the year 2010 11.
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x The efforts of Greater Hyderabad Municipal Corporation in
contribution for development and upkeep of the City of
Hyderabad was applauded by awarding as the Best Civic
Management organization in the Country during the current
year.
INTERNATIONAL MEDIA / ORGANIZATIONS APPRECIATIONS -
o Lonely Planet recognized Hyderabad as Must Visit
Destination for 2013 (Hyderabad is the top Asian city,
ranking third overall).
o New York Times named Hyderabad as Must Visit
destination for 2011
o The Rajiv Gandhi International Airport of Hyderabad has
been adjudged as the 3
rd
Best Airport in the world by
Airport Service Quality by Council International (ACI) in
February 2012.
o Another crown was that Hyderabad Airport was declared
to be India's 3
rd
Best Airport, 2012 by airline customers at
the SKYTRAX World Airport Awards held in April 2012.
The above recognitions and accolades make us more responsible
and committed for the development of Tourism.

x I take this opportunity to convey my sincere thanks to the
Ministry of Tourism and in particular to Dr. K. Chiranjeevi, Union
Minister of State for Tourism for his keen interest in bringing this
important conference to Hyderabad.
x I also thank, Mr.Taleb Rifai, for having considered Hyderabad to
host this important event in UNWTO calendar.
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Page No. 8
x I hope the discussion and deliberations of this conference will
have a valuable impact and provide new impetus to the
Development of Tourism not only in the State and Country but
also worldwide.
x I once again welcome all of you to the Heritage City of
Hyderabad, famous for the Nizami Culture, Heritage and world
famous Hyderabadi Birayani known world wide, which you are
going to relish here.
x With those few words I hope you will enjoy your stay and go
back with fond memories of the State and look forward to
seeing you in near future with your families and friends.

JAI HIND

******

33
Shri N. Kiran Kumar Reddy, Honble Chief Minister of Andhra
Pradesh,
Mr. Taleb Rifai, Secretary General, UNWTO,
My colleague, Shri Vatti Vasanth Kumar, Honble Minister for
Tourism, Government of Andhra Pradesh,
Mr. Martin Craigs, CEO, PATA,
Mr. Parvez Dewan, Secretary Tourism, Government of India,
Excellencies,
Delegates from the Member countries of UNWTO Joint
Commissions for East Asia and Pacific and South Asia,
Delegates from Indian Tourism Industry, State Governments,
Friends from media,
Ladies & Gentlemen,
Its indeed a great honour for me to welcome you all to Andhra
Pradesh and be with some of the finest minds in global tourism.
I am grateful to UNWTO and particularly to Mr. Taleb Rifai,
Secretary General for giving us the opportunity to host the twin
events UNWTO Conference on Sustainable Tourism
Development and 25
th
Joint Meeting of the Commissions for East
Asia and Pacific in this glorious city of Hyderabad.
Hyderabad with its glorious past has today evolved into a modern
hub with enormous business opportunities and latest convention
34
facilities. Over a period, this city has become one of the most
preferred MICE destinations.
The charm of Hyderabad lies in its cosmopolitan culture, unique
cuisine and heritage. As one walks down the streets of Hyderabad,
the history of the city comes alive. During your stay, I would like
you to explore the city and feel its soul.
Its a matter of pride that we have gathered here for a period of
three days for discussing the issues, policies and strategies for
promoting tourism to Asia and the Pacific. The future of tourism
growth lies here. According to UNWTO, in the coming years, the
Asia and Pacific regions are going to witness higher growth than
other parts of the world.
The Asia and Pacific with its vast range of destinations and
products can achieve higher growth than the projected, if we
develop synergy and promote our products and destinations
jointly. The intra-regional and inter-regional joint tourism
promotions are going to be key for rapid growth of this crucial
economic sector.
The tourism industry with its established contributions towards
economic growth, employment generation and social integration,
will have to be made sustainable for drawing the benefits over a
longer period of time.
The sustainability of tourism has to be holistic. It should mean the
sustainability of culture, sustainability of natural resources,
sustainability of heritage, sustainability of community development,
upliftment and mainstreaming of disadvantaged groups.
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In India, way back in 1950, Dr B R Ambedkar, the architect of the
Indian Constitution, had the vision to include the principle of
inclusiveness in our Constitution - paving the way for the
development of backward and disadvantaged communities and
gender equality.
Indias National Tourism Policy of 2002 underlines the importance
of sustainability and minimizing the carbon footprint. Our
guidelines for hotel classifications and approval encourage the
industry to adopt eco-friendly approach and practices, adopt local
architecture and use local material.
I am happy to inform you that India is amongst the first few in the
world to have finalized the Sustainable Criteria for Tourism
Development for Accommodation and Tour Operators sectors. The
effort is on and we are in the process of developing sustainable
tourism criteria for the other segments too.
We propose to implement the adoption of these criteria with the
active collaboration of industry by realigning our incentive
structure.
When I remember my childhood, I have a deep sense of sorrow
because what I enjoyed as a child is being denied to the present
generation. The effect of development has left some of our most
beautiful landscapes and habitats poorer. If we are sensitive
towards our future generations, lets pledge today to strike a
balance between our developmental needs and those of future
generations.
36
For sustainable development, while it is important to create
platforms for building informed consensus; it is equally important to
communicate the importance of sustainability. The policy makers
should establish effective communication channels for sensitizing
the masses and taking the stakeholders along. The local self-
governments, the local communities and the youth can be an
instrument and the force to take forward the agenda of
sustainability.
The experience of responsible tourism development in
Kumarakom in Kerala and endogenous projects in Karaikudi in
Tamil Nadu, Maredumilli in Andhra Pradesh, Choghan in Madhya
Pradesh and Hodka in Gujarat have demonstrated to the world the
positive effects of sustainable tourism development.
I would also like to mention the example of Ladakh Himalayan
homestays where every household contributes 10% of their
earnings from tourism into the village conservation fund. Over the
years, this fund has been used for waste management, restoration
of stupas, creation of grazing reserves etc.
I am a firm believer like all of you that tourism can foster tolerance
and peace in the world like nothing else. Tourism can be a very
powerful tool for promoting harmony and tolerance. I sincerely
hope that the Conference of today and the meeting of tomorrow
will become a turning point in our journey towards the future and
make it happier with the resolve of sustainable development.
I would like to recall what Mahatma Gandhi said, Earth provides
enough to satisfy every man's need, but not every man's greed.
37
With these words, I wish the two events successful deliberations
and declare them open.
Thank you for a patient hearing.
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1
1
A Global Review on Sustainable
Tourism Development with
Particular Reference to the
UNWTO Indicators for Sustainable
Tourism Development

Dr Harold Goodwin
Professor of Responsible Tourism
Management

25th JOINT MEETING OF THE UNWTO
COMMISSION FOR EAST ASIA AND
THE PACIFIC AND THE UNWTO
COMMISSION FOR SOUTH ASIA
2
Competitiveness &
Sustainability
making better places for people to
live in and better places for people
to visit.
2002 Cape Town Declaration on
Responsible Tourism In Destinations
great places to live in are great
places to visit
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2
3
4
A long history
1972 World Commission on
Environment & Development
1980 World Conservation Strategy
1987 Brundtland Report & Our Common
Future
1992 Rio Environment & Development
UN Commission on Sustainable
Development
1995 Agenda 21 for the Travel &
Tourism Industry
www.icrtourism.org
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3
5
Agenda 21 for the Travel & Tourism
Industry 1995
Process orientated
assessing capacity,
training, education,
and public
awareness, planning,
facilitating,
participation
assessing the
economic, social,
cultural, and
environmental
implications
measuring
progress
partnerships for
sustainable
development

Nine priority areas for action by government departments,
national tourism administrations and trade organisations are:
6
development that seeks to meet the needs and
aspirations of the present without compromising the
ability to meet those of the future. Brundtland
Intra-generational equity:

How can all of the
worlds population
achieve an
acceptable standard
of living now?
Inter-generational equity:
How can we
achieve intra-
generational equity
within the
constraints of a
finite world and
enable our children
to meet their
needs?
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4
7
Environment & Development

1992 Earth
Summit
MDGs
2002 World
Summit on
Sustainable
Development
2012 Rio+20
SDGs

Green Growth
Green Economy

There is a tension between the conservation of our
environment and economic development
8
Global thinking local action
Most issues are
local only
carbon pollution
has a global
impact
Travel to the
destination is
very significant
Destinations are
where most of the
impacts need to
be managed
The issues and
their salience
varies from one
destination to
another
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5
9
The UNWTOs approach
requires that managers identify, the
specific issues which need to be
addressed in the particular
destination and the action which
needs to be taken. A long list of
issues is provided designed as a
reference; managers are urged
to select and use the sections
most pertinent to their
destination(s). [5]
10
Use a multi-
stakeholder process to
identify the important
local issues and
engage partners
Focus and act; use
indicators to inform
decision making about
what the locally
important issues are
and to assess progress.
If you cant measure it
you cant manage it
1994-8
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6
11
Agenda 21 Calvia
Ten priority areas for action by travel and tourism companies are:
1. waste minimization, reuse and recycling
2. energy efficiency, conservation and management
3. management of fresh water resources
4. waste water management
5. hazardous substances
6. transport
7. land-use planning and management
8. involving staff, customers, and communities in
environmental issues
9. design for sustainability
10. partnerships for sustainable development.

12
Majorca Calvia
Decision to
rebalance tourism
Observatory
Led by local
council using an
Agenda 21
approach

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7
UNWTO Guide on Indicators
Extensive review of international experiences
Involvement of 62 experts from 20 countries
Focus on local destinations, also covering
applications at regional, national and business
levels
A recommended procedure for indicators
development
A categorized list of common issues and
indicators
Destination-specific applications
The role of indicators in tourism policy and planning
Ample range of case studies
All forms of tourism should be more sustainable
Both mass tourism and special interest
segments
Make optimal use of environmental resources
Respect the socio-cultural authenticity of host
communities, conserve tangible and intangible
heritage
Ensure economically viable tourism
businesses in the long term
Catalyzing benefits for communities, reducing
leakages and strengthening linkages
Provide a high quality tourist experience,
maintain high levels of satisfaction
Mainstream sustainability in tourism policies and strategies.
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8
15
2004 Conceptual Definition
Sustainable Tourism is applicable to
all forms of tourism
1. Make optimal use of
environmental resources
2. Respect the socio-cultural
authenticity of host communities
3. Provide socio-economic benefits
to all stakeholders

www.icrtourism.org
16
Sustainable Development of
Tourism Requires
Continuous process requires
Informed participation of all
stakeholders &
strong political leadership
High level of tourist satisfaction

WTO Conceptual Definition 2004
www.icrtourism.org
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9
17
Political Process
A suitable balance; optimal use of
environmental resources, respect socio-
cultural authenticity, fairly distributed
This is not a purely technical process
The balance which is struck will benefit some
and may disadvantage others; it is not a
purely technical process.
The public realm is generally at the heart of
tourism.
18
Visit Britain
Visitor Satisfaction - visitors must be
satisfied with all aspects of the tourism
product
Industry Profitability- the return to
the industry must allow for
reinvestment and growth
Community Acceptance - account
must be taken of the communitys
aspirations
Environmental Protection- the
resources on which the industry is
based must be protected

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10
19
Visitor
Industry
Community
Environment
Originating
Market
Industry
Airlines &
transport
12 Aims of Sustainable Tourism
1. Economic Viability
2. Local Prosperity
3. Employment Quality
4. Social Equity
5. Visitor Fulfillment
6. Local Control
7. Community Wellbeing
8. Cultural Richness
9. Physical Integrity
10. Biological Diversity
11. Resource Efficiency
12. Environmental Purity
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11
21
Are all the issues of equal
importance?
The key challenge is to identify the
issues which need to be addressed
through tourism in any destination
At the destination level this needs
to involve other sectors,
departments and levels of
government
Issues must determine indicators
Major issues identified
Need for more protective measures for natural resources and
environmental protection.
Need for more controlled measures for development regarding
transport planning.
Noise and air pollution.
Water pollution.
Land-use: demand on land for tourism increased but construction
land is rigidly restricted; difficult to satisfy tourism development
needs.
Need for management of water environment and improvement of
water quality.
Population and traffic congestion.
Yangshuo
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Defining the destination boundaries
(how far away is part of the destination)
Defining destination assets
Gaining local participation
Agreeing on key risks, values
Obtaining information on thresholds and system sensitivity
(how much is too much? )
Accessing suitable data
Monitoring
Key Challenges in Indicators Development and
Implementation
24
Tourism & the Role of
Government
Co-ordination
Planning
Legislation and regulation
As Entrepreneur [& procurement]
Promotion
Public Interest Protector
WEF (2007) Travel & Tourism
Competitiveness Report
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13
25
Whole of government
approach
National
Local

Roads
Planning
Waste & Sewage
Heritage
Conservation
Visitor
Management

Signs, toilets and
car parks
26
Cape Town
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27
Indicators
28
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29
30
THANK YOU
I look forward to hearing the country, industry and media
perspectives this afternoon
www.haroldgoodwin.info
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1
UNWTO Conference on Sustainable
Tourism Development
From Quantity to Quality An overview of Sustainable
Practices and Opportunities
A presentation by
Hans Carl Jacobsen, M.Arch.MAA.DK
A concerned Oscar Wilde 1891.
Nowadays people know the price of everything and the
value of nothing
East, South East Asia and the Pacific 2012 - 2013.
Conventional Sightseeing Tourism growing faster than ever
before, high volume, high revenue and high accrual of
profits still dominates the regional travel market
The Speaker 12 April 2013.
Nowadays Tour operators, travel agents and tourists know
the price of everything and the value of nothing no
offence Intended
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2
2012:
More than 1 billion tourist crossing borders, a large part within
East and South East Asia
2030
1.8 billion international tourists expected, Greater Asia Region
likely to be a major contributor
2013 onwards
No need to waste time planning for expanding volumes,
momentum too strong to break potential result:
A Human Tsunami of Happy Traveling People
Increased number of visitors, revenue or profitability is
essential for any given destination, and can be
sustainable, If:
The right kind of people, go to
The right destinations, in
The right quantity, at
The right time, for
The right reasons, in
The right number of days, to generate
The right revenue, to benefit
The right kind of People
This is not scientific for sure. Nonetheless it is what the speaker
believe to be the key challenge for long term development of
sustainable and responsible tourism. It is all about people at the
Planning, Operating, Enjoying and Receiving End; so to speak
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3
Changing Market
Segmentation
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4
A clear-cut planning system is prerequisite to
ascertain right in the complex world of New
Tourism New Sectors New market Segments and
New Destinations. The essentials are in short:
1. A Common Vision
2. A Development Strategy founded on local resources and a
value not Volume approach
3. A Structure Plan (Master Plan) integrating strategic
elements within a logical, functional and physical framework
4. Integrated Tourism Action Plans (ITAP) to guide Structure
Plan implementation locally i.e. tourism Infrastructure, new
destinations, new products, etc.
Tourism is not a One Size Fits All industry and
Quantity versus Quality is highly variable from place
to place
Huge volumes of tourists in the large and attractive
cities of the World is generally acceptable. If;
general urban infrastructure and transportation works under
pressure;
local people are well informed, geared and prepared for
large visitor
essential urban infrastructure and facilities i.e.
historic/cultural landmarks, shopping, parks, squares and
not least ordinary street life is appealing
essential tourism infrastructure i.e. accommodation, food
and beverage, entertainment, information, etc is clean,
healthy, well serviced and available from 0 to 5 star.
Even the most discerning visitors will accept the
odd malfunctions, and inconvenience of large
noisy crowds in attractive, vibrant Cities
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5
New York, Paris and Copenhagen:
9 Great tourism cities, few complaints, ups and downs well
known. Vibrant, inspiring and creative Cultural / Historic /
Contemporary / Mind boggling Cities
9 Few travelers leave New York, Paris or Copenhagen
dissatisfied. Irritated / Frustrated at times? For sure.
Complaining about high costs? Certainly. Having had good
time? Oh yes.
9 Conclusion; - a vibrant, bustling capital or major city is the
ultimate starting point for understanding a countrys or
regions history, inherent and current cultural values and
norms.
9 Simply merging with its energetic local crowd at any time of
the day or night is a great citys key tourism asset.
As the saying goes:
Everybody wants to eat and drink at a jam-packed
restaurant full of tradition and local people
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6
A totally different modus operandi needed:
9 Correlations between "visitor volume" and "value
protection fragile.
9 Sustainable practices to be tailor-made for each destination
and products
9 Inherent tourism resources, development status, geography
and demography determines opportunities.
Hence:
There is a Reverse Relationship between:
9 visitor volume / revenue / profitability,
and
9 value protection / sustainability / destination lifetime,
Nature and Culture Tourism
9 When majority of visitors are conventional sightseeing
tourists; special interest travelers of means, will stay away
and local benefits diminish
9 Fast growth in popularity easy. Novelty Effect carries far, but
is usually short lived.
9 Great destinations all over the World lost their intrinsic values
and slowly faded away for later to be given new life by
diligence and sustainable re-development principles.
9 Other great destinations did not learn from the past and as
we speak repeat grave mistakes
Aiming at fast gains with unsustainable visitor
volumes, is a recipe for long term losses.
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Sun sand and party in Spain in
1960 -70s
1. Lake Kanas National Park and Buffer Zone,
Xinjiang Province, China.
2. Implementation of Punjab Tourism
Development Master Plan. Chandigarh, India
3. Dahshour Rural Tourism Cluster, Egypt
4. Rapid assessment of existing tourism
infrastructure in Myanmar.
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2005: Lake Kanas National Park Master Plan
2011: Jiadengyu Tourist Accommodation
Hub Resort Township Re-development Plan
2012: Tourism Forum Status and Review
What were the key objectives?
What were the strategies?
Are the Strategies being implemented?
Will the Key Objectives be achieved?
Is the current state of affairs sustainable?
Lake Kanas 2005
Key Issues
1. Lack of Structure - Has been addressed
2. Focus on Volume not Value - Is still an issue
3. Lack of Understanding of Resort Environment
Is being addressed
4. Urban Architecture in Valuable and Sensitive
Natural Environments Is being addressed
5. Core Values not fully Realized and Utilized in the
Existing Development Is still an issue
6. Inadequate Institutional Set-up; Has been
addressed
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9
Consolidation and Improvement
9 Inventory and Demarcation of Development Areas
Has been addressed (Lake Kanas National Park /
10,000 sq km Larger than Yellowstone, US)
9 Demolition and Mitigation of environmental Damage -
Is being addressed
9 Planning for new value added tourism products
Is still inadequate
9 Identify private Investors and Operators of best
International Standard Resort Facilities
Is still not properly done due to policy issues.
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Hemu Village 2005
A unique Cultural Environment of extreme Beauty
Hemu Village 2005
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Household and Village Structure
Study
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Conceptual Image
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Jiadengyu Valley 2011
9 The establishment of a major bus transportation and
car parking hub to serve 23,000 visitors at peak
periods Is being addressed
9 A planned new road circuit from Jiadengyu via the
Valley to Hemu Has been Addressed
9 A large poorly maintained commercial area located
by the entrance to the valley Is being addressed
9 A large number of substandard or uncompleted
accommodation facilities Is being addressed
9 A 6 storey holiday apartment development in poor
maintenance condition Will unfortunately remain
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Master Plan
Phase 1. Site Plan
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A Winter Wonderland for Skiers and
Skaters
Lake Kanas 2012
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Sophistication and Maintenance
9 Demand Driven Development Is done in terms of
meeting volume only
9 Diversification of Services and Products Not yet
sufficiently addressed
9 Established Market Reputation Very strong
reputation as a sightseeing destination
9 Extended Length of Stay Not yet significant
9 Increased Revenue per Visitor Not yet significant
9 Mature & Independent Destination of National
Importance Independent yes, mature not yet
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9 The commercialization of Hemu is over the top.
Number of visitors on peak days exceeding carrying
capacity. To be urgently addressed
9 Conflict between local horse riding operators and a
new River rafting Facility by outsiders. To be urgently
addressed and a win-win situation created
9 Identification of location for a new commercial
riverfront Village away from Old Hemu towards the
Rafting pier. To be urgently considered and planned
for
Devastation by Success a suitable term to describe
the situation July 2012. Much More work lies Ahead
to safeguard sustainability
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20
Hemu Village 2005
Flash Back 2005 A subtle reminder ?
Food for thought !
A unique sunset at Kali Bein, Sultanpur Lodhi on
21 November 2011
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21
Patiala Demonstration Project
Tourism and Cultural Heritage Conservation, Development and
Management Plans
Short and Medium Term Implementation 2010 2015
Presentation to the Maharani of Patiala
on
Old Moti Bagh Palace (NIS) excellent Adaptive Reuse
opportunity beckoning to be put to good use
Qila Mubarak
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22
Punjab Tourism Development Master Plan 2008-2023 Demonstration Projects
Qila Mubarak
Durbar Hall and Esplanade
Reception Hall and Museum
Ran Baas and Sard Khana
Qila Mubarak Guest House Inner Courtyard
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23
Qila Mubarak The Garden
Kapurthala Demonstration Project
Jagatjit Palace Army Cadet School Unique Potential fo
Adaptive Reuse as a Palace Resort
Taj Falaknuma Palace in Hyderabad comes to mind
76
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24
The Jagatjit Palace and Grounds An exceptional
configuration of parks and gardens
. Durbar Hall and Baggi Khana
. State Rest House and Gol Kothi
. . The Palace.
Kapurthala Key Attractions
Gurdwara Ber
Durbar Hall Side and Main Facade:
Complex to be vacated by the District
Courts, etc. To be restored as a 4 star
Business Hotel;
A majestic entrance
to a Future 4 Star Heritage
Hotel. Durbar Hall to be
restored and refurbished for
large scale functions
77
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25
Implementation Status
- Most ancient buildings occupied by government offices and
institutions, schools, archives, etc. and inadequately maintained.
- Others are left vacant in decay, are very difficult to save and
therefore costly to preserve.
- Lots of good ideas have been formulated in the cause of
creating and implementing the master plan, and
- Plenty of good intensions shown by key stakeholders and
private sector parties
- However implementation until now has been limited.
The failure to be able to walk the talk as anticipated
is caused by a combination of technical, procedural,
political and financial issues.
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The Cover Photo tells it all:
Dahshour Rural Tourism Cluster Resourceful and
Unique new tourist destination with great potential :
the lush rural landscapes;
the seasonal marsh land and millions of migrating birds;
the vast desert and its raw beauty;
the overwhelming and enigmatic ancient monuments;
the traditional local villages;
the ancient canals;
the mighty Nile; and
the Traditional lifestyle and culture of the resilient and friendly people
Are all unique resources within a well defined and
limited geographical area; a rural tourism cluster ideal
for building an integrated and sustainable community
based tourism platform.
he Cover Photo tell he Cover Photo tell ll ll ls it a ls it a
Preamble
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27
Historic / Cultural Resources
The spectacular Bent, Red and Black pyramids in the
desert bordering the Berket Dahshour marsh land
Natural / Rural Resources and Products
The desert, its interface with the lush, fertile rural
landscape, the ancient canals, the Date groves and other
fruit orchards and the Berket Dahshour seasonal
marshland
Community and Village Based Resources
The villages; different in nature in terms of function,
geographical contexts and configuration and all with a
historic core, the friendly local communities
The SWOT clearly show Dahshour, holding a unique blend of
natural and cultural resources, has great potential to become a
self contained, high quality tourism and resort destination easily
reachable from Cairo.
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28
Hence; Slow Tourism among Ancient
Relics and Canals, Villages and Date Palm
Groves should be the order of the day in
Dahshour :
Quality not Quantity
Active not Passive, and
Engagement not Isolation
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Typical Dahshour Village Scenery
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30
A true craftsman at work
A unique product
This is the final year of the Dahshour rural tourism
project 2009 2013:
9 The Spatial Plan for Tourism Development in Dahshour has been
developed and officially adopted.
9 Inventory of Tourism Resources for Dahshour has been rationalized
and Environmental mitigation is on-going
9 Training in tourism awareness, basic English, waste management,
hospitality skills, and customer care delivered to over 3,000
Dahshourians.
9 A tourism circuit of Dahshour is being implemented
9 Marketing and promotion ongoing, a website in place and brochures
printed
9 Planning and organization of Famtour happening as we speak.
Slow Tourism and Community Training were from
day one priority for MOT/TDA and the UNWTO team,
hence the successful completion.
his is the final year of the Dahshour rural tourism
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31
1. Yangon: (Urban Tourism, Adaptive Reuse, Old City
upgrading/protection, Traffic Management, Tourist Route, River)
2. Bagan: (Cultural Tourism, adding of activities while
maintaining, villages and existing ambiance in Pagoda Fields)
3. Inlay Lake: (Nature and Culture Tourism, protection of
existing lake and living environment, address lake siltation)
4. Ngwe Saung Beach / Sinma Fishing Village (review of
development pattern, protection of beach and village ambiance)
General Recommendation:
Implement a Value not Volume strategy and base
development on existing local strengths Nationwide
Unlimited potential for development of Quality Tourism
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5. A Common Vision for Myanmar Tourism among key
stakeholders and the people (Branding)
6. Policies and Strategies toward reaching the Vision
7. An Integrated Nationwide Structure Plan for Strategic
Tourism Clusters. Emphasis on diversity and new destinations
8. Structure Plan implementation by short, medium and long
term actions. Local level participation and management
9. Regulate and Guide local and foreign Private Sector
Investments, not the other way around !
10. Safeguard Accessibility and Connectivity Nationwide
11. General advice: Engage Independent Tourism Development
Planners and seek support from relevant International
Organizations, notably UNWTO/UNDP/UNESCO
MYANMAR CONTEXT
Central Government
14 Region and States level
District and Town Level
Local and Village Level
Individual Plans and
Project Proponents
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33
19. Create Equitable Public Private Partnerships
20. Build and Operate high quality tourist
accommodation and supporting facilities; 0 5 Stars
21. Employ wherever possible local people at all levels
22. In-house vocational training and education in
collaboration with government institutions
23. Develop local resource based, integrated, energy
efficient and sustainable development practices
24. Provide feasible solutions and win-win situations
with Government Agencies on Land and Facility
ownership, Financing and Management issues
Late Afternoon Magic at Inle Lake
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34
Epilogue:
Protection and conservation of heritage, whether natural or
cultural; tangible or intangible; inherent or recent; is a
prerequisite for a truly sustainable future of quality tourism in
natural areas, major cities and all other urban environments
and human settlements on the planet.
This is why time is such an important dimension in planning as
it expresses exactly the moment and state of creation and
society at any given time and place in history.
Not understanding, respecting and learning from the
past while shaping the future will result in Nature
Reserves, Cities and Urban / Architectural Structures
without soul
Thank You:
The 6 Dimensions of
Planning
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35
1. How Long ?
2. How Wide ?
3. How Tall ?
The Pretty Pictures
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36
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37
The Natural Environment
The Cultural Environment
Should by right be
The 1.st Dimension
A natural Wonder of extreme beauty:
Inle Lake, Myanmar - just before afternoon rain
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38
Where people work and shop:
Shan State, Myanmar a typical market
Where people Live:
Jakarta, Indonesia - A typical Urban Village
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39
Our Assessment of the past
Our Contribution
Futures Assessment of Us
Kanas, Jiadengyu, China;
What we do not appreciate and learn from
92
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40
Old Railway Station, Java, Indonesia:
What we appreciate and get inspired by
Old Steam Engine Still in
Guggenheim Museum, Bilbao, Spain
It does not have to be old to be important
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41
The forces of Nature
The Vanity of Mankind
The Unforeseeable and
Unexpected
Eastern Seaboard of Japan 2011
Earthquake and Tsunami
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42
Aleppo, Syria 2012
The Futility and Devastation of
War and Terrorism
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1
1 1

Sustainability Criteria
for
Tourism
in
India
An Overview

UNWTO Conference on Sustainable
Tourism Development
Hyderabad, 12 April 2013
2
Tourism is the largest service industry in
the country. Its importance lies in being an
instrument for economic development
and employment generation, particularly
in remote and backward areas.
Source: Planning Commission (11th Five-Year Plan document)
NATIONAL APPROACH
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2
3

12 Five Year Plan recognizes

Tourism for inclusive growth and pro-poor
NATIONAL APPROACH
4 4 4

SOCIO-ECONOMIC DIMENSIONS

A GENERAL PERSPECTIVE

A BROAD OVERVIEW AND FUTURE
STRATEGIES TO ADDRESS CHALLENGES
STRUCTURE
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3
5
`
SOCIO-ECONOMIC DIMENSIONS

4
6

Revitalizes and
preserves culture
& ethnic art
forms

Sustainable
Environment
Management
Checks
migration to
Urban Areas
Access to
Markets for
under privileged
Employment
through non-
farm livelihood
Reduction of
poverty and
Community
Development
Benefits Dispersed
Development of
Micro, SMEs
t
-
p
&
m
U
E
M
d
y
f
s
or
d
B
TOURISM IS
INCLUSIVE
AND
SUSTAINABLE
5
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4
7

National Tourism Policy of 2002 recognizes
environmental sustainability as a key
principle

Carrying capacity assessment bed rock for
long-term sustainability

Stresses for minimizing carbon footprint and
mitigating climate change.
TOURISM POLICY
8

No Short Term Gains
by
Resorting to the Darker Side of Tourism
TOURISM POLICY
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5
9

Hotel Guidelines for approval and
classification :

Encourage adoption of eco-friendly
practices

Use of local architecture, material, skills
TOURISM POLICY
10

National Awards for :

Responsible and Sustainable Tourism
Initiatives

TOURISM POLICY
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6
11

SELF SUSTAINABILITY

Vs

SUSTAINABILITY FOR FUTURE GENERATIONS

TOURISM POLICY
12 12 12
GDP
Direct contribution : 3.7%

Direct & Indirect
contribution : 6.8%
EMPLOYMENT

Direct contribution: 4.4%

Direct & Indirect
contribution : 10.2%

Source: Estimated using Tourism Satellite Account of India, 2009-10, Ministry of Tourism
CONTRIBUTION OF TOURISM TO
INDIAN ECONOMY 2009-10
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7
13

Employment opportunities for :

MARGINALISED
DISADVANTAGED
YOUTH
WOMEN

TOURISM IS INCLUSIVE
Source: UN Conference on Trade and Development (UNCTAD) Secretariat Note, Geneva, May 2010
14
A GENERAL PERSPECTIVE

10
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8
15
COMPARATIVE
FTAs
World Arrivals in
Arrivals India

2011 4.70% (996 mn) 9.2% (6.31 mn)

2012 3.85% (1035 mn) 5.4% (6.65 mn)

2013 (Jan-March) - 2.3%

Source: Ministry of Tourism & UNWTO
Indias share in Global pie of tourist arrivals 2012 0.64%

World Position 2011 38
th

16
COMPARATIVE
FEE (USD)
Global Receipts India

2011 1030 Billion 16.7%(16.56 Billion)

2012 - 07.1%(17.74 Billion)

2013 (Jan-March) - 11.6%

Source: Ministry of Tourism & UNWTO

Indias share in Global pie of tourist arrivals 2011 1.61%

World Position 2011 17
th

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9
17
Domestic
Tourism

2010 748 mn (11.8%)

2011 850 mn (13.8%)

Domestic Tourism constitutes 3/4
th
of
Indian Tourism Economy.

18

Income Generation
Income Redistribution
Social Integration
Community Development
Resource Development
Conservation

Foreign and Domestic Tourism equally important

IMPORTANCE
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10
19
More pressure on resources

Sustainability assuming new importance

Carrying capacity to be respected

New destinations developed
ISSUES
20
Challenges
3. Marketing,
&
Sensitization
2. Infrastructure
Development
1. Skill Development
5. Hygiene &
Sanitation
6. Convergence
7. Land for
Tourism Sector
4. Expand Range
of Products
20
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11
21
STRATEGIES TO ADDRESS CHALLENGES
21
22
Broad basing - use of existing
resources
Convergence synergy of efforts
Hunar Se Rozgar and skill
certification mainstreaming the
marginalized
SKILL DEVELOPMENT
106
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12
107
7/19/2013
13
25

Radio Jingle
SKILL DEVELOPMENT
HUNAR SE ROZGAR TAK
26
INFRASTRUCTURE DEVELOPMENT

28
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14
27
INFRASTRUCTURE DEVELOPMENT

Integrated Infrastructure Development of Tourist
Circuits : Eco-friendly practices to be
strengthened
Development of Tourism Parks outside the cities :
Dispersal
Development of Rural Tourism Clusters : Heritage
preservation and community development
28
LAND FOR TOURISM SECTOR

52
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15
29 29 29
AVAILABILITY OF LAND
Non-availability of land a MAJOR CONCERN

Land required for
- Hotels
- Convention/ Exhibition Centers
- Theme Parks
- Composite Haats

Be given on the pattern of industry

Land may be given on Revenue Sharing basis

Higher FAR for hotels

30
MARKETING, BRANDING & PROMOTION

38
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16
31
Launched New International Campaign FIND
WHAT YOU SEEK - Consumer the focus Aims at
dispersal.

Realistic and experiential

Launched New Domestic Campaign GO BEYOND
Aims at development of lesser known
destinations.

MARKETING, BRANDING
&
PROMOTION
Nature - Pangong Lake, Ladakh, Jammu & Kashmir
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17
Wildlife, Bandhavgarh, Madhya Pradesh
Wildlife, Kaziranga, Assam
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18
Backwaters, Kerala
Beach, Andamans
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19
37
Taj Mahal & Bharatpur Bird Sanctuary
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20
Gateway of India and Ajanta Caves
Kochi and Munnar
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21
Srinagar and Leh
Khajuraho & Kanha National Park
116
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22
Goa & Panchgani
Sikkim & Darjeeling
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23
Pushkar & Mathura
46
Special Efforts

To promote Jammu & Kashmir

To promote North Eastern Region

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24
47
EXPAND RANGE OF PRODUCTS
42
48 48 48
India 365 Day Destination

Make India Round the year Destination

India for ALL SEASONS and ALL REASONS

Stop over exploitation of Heritage and Cultural
products

Development of Niche products

Development of lesser known destinations

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25
49 49 49
NICHE PRODUCTS
To overcome seasonality and unsustainable
footprint :
Rural Tourism
Wellness and Medical Tourism
Adventure, Wild life and Eco Tourism
MICE (Meetings, Incentives, Conventions and
Exhibition) Tourism
Film Tourism
Cruise Tourism
Cuisine and Shopping Tourism
Golf, Polo and sports Tourism
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26
51 51 51
Lesser known Destinations
GO BEYOND :

The OBVIOUS.
Visit lesser known destinations.
Create new infrastructure with the help of
private sector.
Expand range of destinations and products.
Respect Carrying Capacity
Responsible and Sustainable Tourism

52
HYGIENE & SANITATION

36
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27
53
Sanitation, solid waste management and clean
water are major concerns

Sensitizing and creation of general awareness
among all stakeholders, including local
communities, required

Extensive Social Awareness Campaigns under
Atithi Devo Bhav initiative
HYGIENE & SANITATION
54

Campaign Clean India started on 20.12.2011

Qutab Minar adopted by ITDC as first monument.

More stakeholders coming on board.

New Awareness Campaign material developed.
Campaign Clean India
122
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28
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29
58

Electronic, Print, Online and Outdoor

Campaign Clean India
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30
59
CONVERGENCE

42
60
TOURISM
A
MULTI
SECTORAL
ACTIVITY
Tour Operations
Accommodation
Air Travel/ Railways
Sports Events
Monuments, Heritage,
Excursions &
Attractions
Food Production,
Food & Beverage
Services
Handicrafts
Consumer
Durables
Food Processing
Gems, Jewellery, Textiles
Transport to & from
destinations
Cultural & Social Events
CONVERGENCE
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31
61
CONVERGENCE AT STATE LEVEL
Roadways
& Transport
Local
Bodies
Town &
Country
Planning
Envt
&
Forests
Police
Health
Rural
Dev
State
Finance
Convergence
Defence
62
Road/
Railways/
Shipping
HRD
&
Education
Finance
MEA/
Home
Envt
&
Forests
Civil
Aviation
Urban
Dev
Culture
Planning
Comm.
Coord.
with
States
ion
Convergence
Rural
Dev
CONVERGENCE AT CENTRE
Labour
Health
Defence
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32
63 63 63
Inter - Ministerial Coordination
Committee on Tourism

Inter Ministerial Coordination
Committee set up under the
chairmanship of Principal Secretary to
the PM.

64
Moving Forward

40
127
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33
65

Initiation of Dialogue

Conference for developing STCI held on
27.7.2010

Stakeholders taken on Board

STCI finalized for Hotel Accommodation and
Tour Operator Sectors
66

STCI
Effective Sustainable Management

Design and Construction of Buildings and
Infrastructure

Maximize Social and Economic benefits to
the Local Community and minimize
negative impacts

128
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34
67

STCI

Maximize benefits to Cultural and Historical
Heritage and minimize negative impacts

Maximize benefits to the Environment and
minimize negative impacts
[
- Conserving resources
- Reducing pollution
- Conserving biodiversity, ecosystems & landscapes

68

Implementation

Voluntary

Effective communication

Sensitization

Based on incentivisation

129
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35
69
Welcome to
130
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1

Global Sustainable Tourism Criteria

Perspective Bangladesh

Akhtaruz Zaman Khan kabir
CEO
Geographic
Location
131
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2

BANGLADESH TOURISM
Official Name : The People's Republic of Bangladesh
Geographical Location : Latitude between 20
o
34' and 26
o
38' North
Longitude between 88
o
01' and 92
o
41' East
Area : 147,570 sq. km.
Boundaries : North - India (West Bengal and Meghalaya), West
- India (West Bengal) East - India (Tripura and
Assam) and Myanmar, South-Bay of Bengal.
Capital City : Dhaka
Other Major Cities : Chittagong, Khulna, Sylhet, Rajshahi, Barisal,
Rangpur
Standard Time : GMT +6 Hours
Climate Variation : Winter 11
o
C - 20
o
C (October - February)
Summer 21
o
C - 38
o
C (March - September)

Population 14,97,72,364 (2011)
Business Hours : Government Office Hours: 9.00 a.m. to 5.00 p.m.
Sunday-Thursday, Friday & Saturday closed. Some
Private business houses work on Saturday.
Best Tourist Season : October to March.

BANGLADESH TOURISM
Melting Pot of Civilization
Buddhism
Hinduism
Muslim
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3

People & and their lifestyle
History & Archaeological Sites
Eco-tourism Attractions
Green Hills
Indigenous People
Rural and Agri-Tourism
Beaches and offshore islands
Tea Gardens
Riverine Tourism
TOURIST ATTRACTIONS

LARGEST ECO-TOURIST ATTRACTION

Sundarbans
The largest Mangrove forest
Tiger, Wildlife, Avian Life,
Flora-fauna, Fisherman Community
Honey Collectors

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4

Existing Market Segment
(Purpose of visit)

India - Business, VFR
UK - NRB, Cultural holiday, business
USA - NRB, Cultural holiday, business
Canada - NRB, Cultural holiday, business
Japan - Holiday Makers, business
China - Business, Holiday Makers
Germany - Holiday Makers, Business
Australia - Holiday Makers, Business
Korea - Business
Malaysia - Business
Taiwan - Business

Foods of Bangladesh
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5
Land of Handloom Products

Uniqueness of Product

People & Lifestyle - Meet the people and meet the wisdom
Historical Attractions - Melting Pot of Civilization
Sundarbans - Deltaic Swampy Forest saving Bangladesh
- Origin of Royal Bengal Tiger
North Bengal - Heritage Higway
Dhaka - City of the most varieties living in
the world

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6
Earnings

2009 - 84.2 (M US $)
2010 - 80.5 ''
2011 - 87.4 ''
2012 - 49.6 ( up to June) ''
Tourist Arrivals

2005 - 207662
2006 - 200311
2007 - 289110
2008- 2011 - 1171716
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7

defines

"Tourism that takes full account of its current
and future ECONOMIC, SOCIAL and
ENVIRONMENTAL impacts, addressing the
needs of visitors, the industry, the environment
and host communities

WHAT IS SUSTAINABILITY ?

The International Ecotourism Society (TIES) defines

ecotourism as

RESPONSIBLE travel to natural areas that conserves the
environment and improves THE WELLBEING OF THE LOCAL
COMMUNITY."
WHAT IS SUSTAINABILITY ?

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8

But adoption and maintaining
sustainability depends on some of the
factors

UNDERSTANDING SUSTAINABILITY of the
host community, policy makers and the visitors
READINESS of the tourism resources
EXISITING TYPE OF USAGE of the resources by
the local community
LONG TERM VISION of the policy makers
CHALLENGES FOR SUSTAINABILITY

Responsible Tourism
Eco-tourism
Voluntourism
Ggeotourism
Rural Tourism
Soft Tourism
Community Tourism
Equitable Tourism
Form of Sustainable Tourism
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9

Whatever the forms of Sustainable Tourism

Four main OBJECTIVES may be defined

Optimal use of environmental resource and minimize the
negative impact
Respect to Socio-cultural values of the host community
Viable economic impact
&
High Quality Visitor experience ( may not mass, but for
niche)

Objectives

Global Sustainable Tourism Council (GSTC) introduced ----

Global Sustainable Tourism Criteria for hotel & tour
operator

Global Sustainable Tourism Criteria for Destination

Global Sustainable Tourism Council
(GSTC)
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10
There are many organizations offering
Standardization of Sustainability

VIABILITY should be assessed by UNWTO to
introduce a common guidelines for adopting
sustainability for its member countries

Which the member countries can use as
NATIONAL GUIDELINE

Common Guideline
FEW POINT ABOUT CRITERIA
Global Sustainable Tourism Criteria for hotel & tour
operators
Global Sustainable Tourism Criteria for Destination

SUGGESTED CRITERIA

Global sustainable Travel Criteria for airlines, cruise lines,
surface transports, water transport

Global Sustainable Tourism Criteria- for Protected Area

More Criteria
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11

THREE criteria may be incorporated for Destination

Authenticity
Preservation of Vintages
Free from health hazards such as smoking

FOR DESTINATION

The CHALLENGES are
Most of the locals are NOT AWARE of the conservation
of tourist resources
Most of the people are ILLITERATE either
Lack of Policy guidelines of the Government
DENSITY OF POPULATION in this region
They are vulnerable to the EXTERNAL FACTORS
Products are often offered for both MASS & NICHE
OVER EXPECTATION of rapid growth damaging the
potentials

CHALLENGES FOR DEVELOPING NATIONS
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12

Sustainable development is institutionalized in Bangladesh as the
constitutional bondage

`Article 18 A of the Constitution

Protection & Improvement of Environment and Biodiversity; in
the Constitution of the Peoples Republic of Bangladesh states that, The
state shall endeavour to protect and improve the environment and to
preserve and safeguard the natural resources, biodiversity, wetlands,
forest and wildlife for the present and future citizens.

Sustainable Tourism
Development in Bangladesh

Sustainable Development is one of the main policy objectives of
FIVE YEAR PLAN

The 6 th Five Year Plan (FYP) covering the period 2011-15

Has 16 core targets for enhancing economic growth, poverty
reduction, employment generation, human capital development,
gender balance and ENVIRONMENT PROTECTION.
SUSTAINABILITY IN
FIVE YEAR PLAN (FYP)
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13

Government is implementing National Sustainable Development
Strategy (NSDS) which focus the following main area

Sustained Economic Growth
Agriculture and Rural Development
Social Security and Protection
Environment and Natural Resource Management
Good Governance
Human Resource Development and Management
Gender

National Sustainable Development
Strategy (NSDS)

Bangladesh adopted
NATIONAL TOURISM POLICY-2010

Main OBJECTIVES of the Policy

Develop ECO-TOURISM through conservation of
natural resources and promote wellbeing of the
community

PRESERVATION of cultural values of the local
community and their participation and sharing benefits
Sustainable Tourism
Development in Bangladesh
143
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14

Government of Bangladesh launched an act of

` Protected areas of tourism and special tourism zone
Act -2010

Government identified areas and restricted the
development and tourist movement and usages FOR
SUSTAINABILITY
LEGAL FRAMEWORK

National Parks - 17
Wildlife Sanctuary -34
Game Reserve -1
Eco-Park - 5
Safari Park - 1
Protected areas of Bangladesh
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15

BANGLADESH TOURISM BOARD

not yet the member of

GLOBAL SUSTAINABLE TOURISM CRITERIA

Interested to become a MEMBER

which should make ensure

the INCREASED BENEFITS
MARKET ACCESS
COMPETTIVE EDGE

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16

THANK YOU

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1
TOURISM COUNCIL OF BHUTAN
Bhutan
12 April 2013
Tourism Policy : Vision

Foster a vibrant industry as a positive force in the
conservation of environment, promotion of cultural heritage,
and for significantly contributing to Gross National Happiness.
TOURISM COUNCIL OF BHUTAN 14 February 2013
2
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2
Tourism Development Philosophy
High Value Low Impact

3
Responsible
Tourism
Unique Character
Authenticity
Quality
Tourism Benefits
Direct Revenue (foreign Currency) USD 62m
Gross Revenue (GDP) USD 217m
Employment 28,000
Customer Satisfaction Score 86% (2011)
4
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3
Tourism Planning and Development
Five Year Plans
Annual Plans
Strategy
Dzongkhag (District) / Circuit Tourism Development Plans
5
Tourism Initiatives
Vision 2020
To be a premium exclusive long stay destination for culture, nature &
wellness tourism
Contribute to 25% of GDP year on year
Promote the GNH philosophy
Key
Initiatives:
Cross
cutting
themes
Establish an overall governance architecture for adequate capacity, autonomy & empowerment to execute tourism plans
Other enablers : Integrated transport infrastructure, land availability, talent development
1
Develop key tourist amenities (e.g., visa processes, credit card infrastructure, tourist information centres) for convenient access and stay 8
9
Exclusivity and unique philosophy of Gross National Happiness
Strategic
thrusts
Nature: unexplored beauty Culture: living culture and heritage Wellness: Spirituality and serenity
Flagship
projects
Supply Creation
Bring FDI through international resort
chains to develop properties in identified
destinations
Identify and develop heritage properties
and homestays as private and community
partnerships
Aviation
Build adequate international airport and
airline capacity
Commence domestic helicopter/airline
services to key destinations
Destination Marketing
Identify 2-3 additional circuits
Design value proposition & market Bhutan as
an exclusive, year round destination
Micro-market to tour operators in key source
markets
1 2 3
Key
initiatives
Tourism
Sustainable and Responsible
Tourism
Ensure highest compliance to
the protection of environment,
culture and communities
Integrated Destination Infrastructure
Develop integrated infrastructure for
the 3 new circuits in the center
(Bumthang-Trongsa), east
(Trashiyangtse, Trashigang). south
(Manas, Zhemgang)
Supply up-gradation
Roll out the star
classification system
Upgrade hotel quality
and service delivery in
all A & B class hotels
Pricing and channel
Deliver consumer value and
drive competition by liberalizing
the price regime while ensuring
high spends and national
revenues
4 5 6 7
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CBT in Merak Sakteng
7
Eco-Tourism in Phobjikha
8
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5
Community Based Eco-Tourism in Manas
14 February 2013 TOURISM COUNCIL OF BHUTAN 9
Dangkhar Traditional Village
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6
Accommodation Classification System
Hotels/Resorts
G-Houses/Lodges & Apartments
Marketing & Promotion
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7
Acts and Regulations Governing Tourism

Tourism Policy and draft Tourism Bill
Tourism Strategy 2005 and 2012
Guidelines for Dev. Tourism Infrastructure in Protected Areas.
Eco-Tourism Guideline
Forest and Nature Conservation Act of Bhutan 1995
Trekking Rules and Regulations 1996
Tour Operators Rules and Regulations 1999
Familiarization/FOC Regulations 1999
Rules and Regulations on Accommodation for International Tourists 1999
Bhutan Filming Regulations 1999
Environment Assessment Act 2000
Biodiversity Act of Bhutan 2003
Forest and Nature Conservation Rules 2006
Waste Prevention and Management Act 2009
Guides Code of Conduct 2010
Waste Prevention and Management Regulation 2012

13
Thank You
153
1
TOURISM
Sustainable Development
H.E. Mr. TITH Chantha
Director General of Tourism
Cambodia
UNWTO Conference on
the Sustainable Tourism Development
India, April 12, 2013
2
CONTENTS
Introduction
Cambodia Tourism

Criteria of Sustainable
Development
Conclusion
154
2
Tourism is Cultural and Natural tourism
Tourism has been decided as Green Gold
One of top ten priority sectors for Socio-economic
development.
Tourism is one of major generators of revenue
contributing more than 12% of GDP, job creations.
Sustainable tourism contributes to poverty alleviation
and Climate change mitigation.
Cambodia Tourism
Phnom Penh &
Surrounding

Northeast
Siem Reap
Angkor

Costal Area

Tourism Priority Zones
155
3
.
Phnom Penh
The Philippines
Singapore
Indonesia
Myanmar
Southern China
Manila
Bangkok
Kunming
Yangon
Brunei
Jakarta
Begawan
Hanoi
Laos
o Vientiane
CAMBODIA
Malaysia
Kuala Lumpur
Thailand
Vietnam
1h:30 in average
Connectivity, Facilitation of Travel
Air
Land
Water way
Linking
156
4
Intl tourist arrivals in 2011
0.12
0.22
0.70
2.13
2.51
2,88
0
0.5
1
1.5
2
2.5
3
0
Million
2012: Over 3.5 M, 24.5 % up
Arrivals 1993-2012
Vision 2020

2020: 7 M
2015: 5 M
2012: 3.5 M
Vision 2020
Domestic Tourists 8-10 M
157
5
Vision 2020

2012 2015 2020
2.000M
3.000M
5.000M
Tourism Revenue
Vision 2020

800,000 to 1 M Jobs
Incomes,
Poverty Reduction
158
6
Criteria of
Sustainable
Tourism
Development
( Case of Cambodia )
7 Key Criteria
1- Quality of Product
2- Access, Accessibility, Facilitation
4- Management
5- Stakeholder Involvement
6-Impacts
7- Human Resource
3- Marketing and Promotion
159
7
1- Quality of Tourism Product
Uniqueness
Clean, Green
Standard
Infrastructure related Tourism
Linkage, Transports
Facilitation of Travel
2- Access, Accessibility, Facilitation
160
8
Product and Market
Demand and Supply
Promotion + Education
3- Marketing and Promotion
Strategy, Planning
Law, Regulation
Measurement
4- Management
161
9
4 Ps Practises
Public Sector
People : Local and Visitor
5- Stakeholder Involvement
Private Sector
Partnership
162
10
Socio- Culture Impact
Economic Impact
Environment Impact
6-Impacts
Impacts of Tourism
Positive & Negative Impacts
+ Max. Positive
- Min. Negative
National & Local level
Management Level
Skill, Skill & Skill
7- Human Resource
163
11
21
Tourism
Cultural and
Natural
Tourism
Green Gold
Socio-
Economic
Development
Sustainable and
Responsible
development
Poverty reduction
Conclusion
Opportunities
Challenges
Romduol National Flower

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1
Foreword
y Our conception and target of sustainable development of
Chinas tourism industry:
China is a developing country with a rapidly growing tourism
industry. Like tourism industry in other developing countries,
China pays equal attention to tourism industrys economic
returns (its pulling effect on the economy) and social returns
(in promoting social and human development), as well as its
use of resources and environmental bearing capacity. We aim to
achieve integration and balance in the above-mentioned areas
for the sustainable development of Chinas tourism industry.
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I.Sustainable development of Chinas tourism industry
includes, but not limited to, the following areas:
1.Sustainability in tourism consumption
2.Continuous improvement in tourism infrastructure
3.Improved and more balanced tourism services
4.Improvement and sustainability of the ecological
environment for tourism
5.Long-term and stable benefits for local people
6.Positive impact on social and cultural structure
I.Sustainable development of Chinas tourism industry
includes, but not limited to, the following areas:
7.Enduring effect on the enhancement of the people
8.Job creation
9.Social exchanges and stability
10.Respect and honor for tourism emlpoyers
11.Improvement of tourism product lines
12.Continuous expansion of tourism fields
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1.Sustainability in tourism consumption
The Chinese government is committed to increase peoples
income and stimulate consumption:
y --Tourism consumption contributes more than 10% to Chinas
total consumption and will continue to grow.
y --Chinese citizens on average spend 731 yuan in their travel
every time.
y --From 2006 to 2010, the number of Chinese tourists grew by
12% every year, in-bound overnight tourists grew by 3.5%
every year, out-bound tourists grew by 19% every year. The
total revenue of Chinas tourism industry grew by 15% every
year in this period.
y --In 2012, the total revenue of Chinas tourism industry reached
2.57 trillion yuan, up 14% year-on-year.
2.Continuous improvement in tourism infrastructure
Faster construction of airports, railways, highways and
hydropower facilities
y In 2012, Chinas mainland has 183 civilian airports, 4.1064 million
kilometers of highways, and 110,000 kilometers railways in
operation including 13,000 kilometers of 200km/h passenger lines
and inter-city lines.
More financial investment
y In 2012, the central government has more than one billion yuan
direct investment on tourism infrastructure, a year-on-year increase
of 10%. Every Chinese province has its fiscal budget for its own
tourism infrastructure construction.
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3.Improved and more balanced tourism services

y Credit worthiness in tourism is promoted. Tourist
satisfaction rate has reached 80% for the first time.
y The government has held regular skills contests for tourism
workers, worked out awarding and incentives mechanisms,
and helped them improve their services.
4. Improvement and sustainability of the ecological
environment for tourism

Strong commitment to eco-tourism
y CNTA and the Ministry of Environmental Protection co-
chaired national work meetings on eco-tourism in 2006
and 2008, and co-released National Guidelines on the
Development of Eco-tourism.
National standards
y We promulgated and released National Standards on the
Construction and Operation of National Eco-tourism
Demonstration Zones and Regulations on the Management
of National Eco-tourism Demonstration Zones to promote
national eco-tourism demonstration zones nationwide. We
are also exploring the construction of national parks.

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5

y Legislation
Central and provincial governments have restrictive rules on the
development of tourism resources, such as Temporary Regulations
on the Protection of Tourism Resources promulgated by CNTA in
2007. Tourism regulations of different provinces have specific
chapters about protecting tourism resources.
5. Long-term and stable benefits for local
people

y Protecting the interests of local people in rural tourism
For example, Likun Village, Wuyuan, Jiangxi Province has
delivered stable revenue to local people in developing village
tourism. In 2010, 262 out of 268 Likun households were
directly and indirectly involved in tourism. From 2001 to 2010,
travelers to Likun Village increased from less than 10,000 to as
many as 580,000, and comprehensive tourism revenue from
less than four million yuan to 350 million yuan. From 2002 to
2010, migrant workers from Likun Village declined from 400
to less than 30, while annual per capita income in the village
increased from over 600 to 8,600 yuan.

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6

y Relatively stable income for tourism workers in large cities
According to Zhaopin.com, a professional job intermediary, the
average annual monthly income for tourism workers in Beijing
stood at 5,667 yuan, higher than the citys average level of 5,105
yuan.
y Peoples income has notable increase in tourism towns
For example, Buerjin County of Xinjiang, home to Kanas
tourism area, received 1.36 million visitors and one billion yuan
in comprehensive tourism revenue in 2012, up 16% and 20%.
More than 12,000 people are engaged in catering, hotel, tourism
souvenir, and horse rental businesses. The countys per capita
annual income has exceeded 30,000 yuan.

6. Positive impact on social and cultural structure
y Exemplary role
Slender West Lake (Shouxihu) was named the first National Cultural
Tourism Demonstration Zone.
y Culture-oriented standards
Standards on cultural tourism in the pipeline
Requirements on cultural elements in A-class tourism areas and
outstanding tourism cities to enhance cultural products
y Planning
In local tourism planning, emphasis is placed on cultural
experience in tourism products, including cultural inheritance and
annotation.

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7

7. Enduring effect on the enhancement of the people
y Personal attention by Chinas national leader: travel is a way to cultivate oneself.
Since ancient times, the Chinese nation has combined travel and reading with the
saying that one should read ten thousands of books and travel ten thousands of
miles. (President Xi Jinping, Address at the opening ceremony of the "Tourism
Year of China" in Russia on 22 March 2013.)
y Commitment of the central government: the State Council released the Outline for
National Tourism and Leisure (2013-2030) on 18 February 2013.
y Social environment: with summer, winter and mini-vacations, a social
environment will be created to encourage students to travel together and with their
parents.
y Achievements: travel in golden week holidays has gradually made domestic travel
a must in the life of Chinese citizens. In 2012, Chinese citizens have made 2.957
billion travels in China.

8. Job creation

y CNTA and the National Development and Reform Commission
convened a national meeting on developing tourism to promote
employment. The meeting came up with policy measures to
develop tourism to boost employment.
y 11 million people work directly for tourism industry in China.
Tourism has created 76 million jobs in China.
y Employment has been incorporated into tourism development
plans. The Twelvth Five-Year Tourism Development Plan
proposed to create 15.25 million jobs directly related to tourism
industry with 700,000 new jobs created every year.
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8

9. Social exchanges and stability
Poverty alleviation
Tourism is in a favorable position to alleviate poverty:1. low start-up cost
with natural endowment; 2. low employment threshold with broad scope and
wide fields at multiple levels; 3. strong pulling effect on related sectors and
capacity building; and 4. sustainable due to its emphasis on effective
protection of resources and the environment.
Cooperation with poverty alleviation departments to promote tourism in
poverty-stricken areas in terms of planning, financial support, human
resources training, and product development in order to help increase
farmers income and get rid of poverty. Three pilot zones to cut poverty by
promoting tourism have been set up in Ningxia, Hebei and Jiangxi.
Incorporation with village tourism to encourage richer urban residents to
travel to rural areas to promote economic and social development in rural
areas and promote exchanges between urban and rural cultures.

10. Respect and honor for tourism employers
We make the training plan for tourist guides a long-term
project and hold national tourist guide contests to improve their
training.
We are committed to resolve problems in the compensation
of tourist guides to improve their economic and social status.
National legislation drafts provide articles governing
civilian relationship between tourists and service providers.
National meetings have been held to award outstanding
tourism organizations, model workers and model tourist guides
nationwide.

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9
11. Improvement of tourism products

New products and patterns: cruiser tourism, golf tourism, skiing
tourism, hot spring tourism.
The government supports the establishment of such
organizations as hot spring tourism association and tourism
product association.
A pilot medical travel zone will be established in Hainan.
Specific tourism development plans, such as one on cruiser
tourism will be worked out.

12. Continuous expansion of tourism fields
y Village tourism: from cities to the countryside
The government has proposed a village tourism project to
increase rural residents income
y Maritime tourism: from land to sea
This year has been designated as the Year of Maritime Tourism.
Air, space and helicopter tourism: from earth to low and upper air
Helicopter tourism in Beijing, Tianjin and Shanghai is appealing
to tourists.

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10
II. Challenges
In the sustainable development of tourism industry, we face a
number of challenges amid the rapid development of China and
its tourism industry, such as:

1.Poor infrastructure: the accessibility of many
tourism attractions is low.
2.Tourism workers need to improve their skills
and professionalism: rural education is
underdeveloped.
3.The rule of law should be strengthened:
restraint on some development and tourism
activities should be stepped up.
4.Institutional arrangements need to be
improved: vacation travel time and land
system etc.

III. Looking ahead
Legal and institutional arrangements should be the top priority as their improvement
will rein in behaviors of different players in the industry. The central government will
further improve vacation system, land use system, and paid use and protection system
of resources.
Vacation system: a more flexible paid leave system will be
introduced and implemented so that tourism consumption
will be more balanced in different time and areas.
Land use system: an appropriate paid system to transfer
land use rights will help promote tourism product
innovation and better meet investors needs.
Paid use and better protection of resources: tourism
planning will be more legally binding to better rein in
disorderly, inefficient and destructive development
activities.
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1
Countrys Approach on
Sustainable Tourism in Lao PDR
25TH CAP-CSA JOINT MEETING & UNWTO CONFERENCE ON
SUSTAINABLE TOURISM DEVELOPMENT

12-14 April 2013, hyderabad, India

Presented by:
Mr. Sounh Manivong
Director-General, Tourism Development Department
Ministry of Information, Culture and Tourism
Lao PDR

Countrys Approach on
Sustainable Tourism in Lao PDR
} Policy of Lao on Tourism Development
} Community-based Tourism
} Public-Private Sector Partnerships to
Enhance and Sustainable Tourism
} Example of Destination Management
Strategies currently in place in Laos.
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2
Policy of Laos on Tourism Development
- The Government of Lao PDR has placed tourism as 1
of 11 priority sectors to contribute to countrys socio -
economic development;
- Tourism is now a major contributor to national
income (7% - 9% of GDP) and employment;
- Focus on the development of sustainable tourism
based on culture, natural and historical resources;
- To implement an open - door policy concerning
cooperation with foreign nations in economic and
cultural maters;

Policy of Laos on Tourism Development
(Cont.)

- To promote tourism development that
alleviates poverty and stimulates local
production;
- To generate and distribute income to the multi
ethnic Lao People;
- Conserve and protect ancient archaeological
sites, the natural environment and historic
monument.

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3
Community-based Tourism

} Economic (community development,
income, employment)
} Educational (new job skills, promotes local
knowledge)
} Social (raises quality of life, gender and
age equality, management capacity)
} Health (promotes good hygiene)
} Environmental (promotes environmental
responsibility and promotes conservation)

Public-Private Sector Partnerships to
Enhance and Sustainable Tourism

} A PPP is a cooperative venture for the provision
of infrastructure or services.
} It builds on the expertise of each partner that
best meets clearly defined public needs.
} It balances the allocation of resources, risks, and
rewards between the partners.

} The public sector maintains an oversight and
quality assessment role.
} The private sector is more closely involved in the
actual delivery of the service or project.

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4
Public-Private Sector Partnerships to Enhance
and Sustainable Tourism (Cont.)
Motivations of governments to enter into PPPs:
1. To attract private capital investment (often to
either supplement public resources or
release them for other public needs);
2. To increase efficiency and use available
resources more effectively; and
3. To reform sectors through a reallocation of
roles, incentives, and accountability.
Example: Viengxay Town Master Plan
Quick overview of process
- Master Plan developed to
guide the towns development
up to 2026
- Participatory process including
a multitude of stakeholders
- Preservation of heritage and
other tourism assets is included

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5
KEY ISSUES

1. Key stakeholder consultation
Workshop with members of the Viengxay community
Exchange the ideas for the future development and growth
of the town
There are 4 main questions for discussion
1. What are the characteristics of the town of Viengxay
that you like or value ?
2. What are the characteristics you do not like about the
town of Viengxay?
3. What are the activities or land uses which are missing in
the of Viengxay at the moment?
4. If the cultural heritage of the town attracts more tourists
, where should these uses be located within the town?

FUTURE DIRECTION
1. The vision for Viengxay ; 2006 2026
Viengxay is a town of Historical national heritage
Viengxay is a natural national heritage
2. From this vision, the following five key themes or
elements
- Viengxay is a national heritage town
- Viengxay is a prosperous town
- Viengxay is a healthy town
- Viengxay is a walking town
- Viengxay is a green town

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IMPLEMENTATION

- Implementation strategy which priorities
key actions
- Design Guidelines accompanying the
master plan
- Promoting the master plan and public
awareness program
- Training local officials on the objective and
requirement of the master plan

REVIEW AND MONITORING

- Establishment of review and monitoring
processes
- Management and monitoring Toolkit
- Establishment of a good data base
- Regular reviewing of the master Plan
- Five year Reviews of the master Plan

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Thank you!

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1

CRITERIA FOR SUSTAINABLE
TOURISM DEVELOPMENT:
MALAYSIA EXPERIENCE
DR. ONG HONG PENG
SECRETARY GENERAL, MINISTRY OF TOURISM, MALAYSIA
12 APRIL 2013
9Policy Framework
9Criteria & Applications
9Initiatives
9Conclusion
UNWTO CONFERENCE
ON SUSTAINABLE TOURISM DEVELOPMENT
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2
NATIONAL TOURISM POLICY
Develop tourism industry into a major and sustainable
sector which contributes to socio-economic development
National Ecotourism Plan
Sustainable
Development
Socio-economic
Development
UNWTO CONFERENCE
CRITERIA
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ACCREDITATION CRITERIA
Natural area focus
Education and interpretation
Environmental sustainability
Contribution to development
of local communities
Tourist satisfaction
Responsible marketing
UNWTO CONFERENCE
Information
Initial Impression
Attraction
Facility
UNWTO CONFERENCE
Staff
Safety
Sustainability Practices
ENDORSEMENT CRITERIA
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MAJOR CRITERIA:
UNWTO CONFERENCE
XAccommodation
XFood and beverage
XSafety and security
XActivities offered to visitors
XEnvironmental sustainability
XLocal benefits
XMarketing and promotion
INITIATIVES
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5
UNWTO CONFERENCE
UNWTO CONFERENCE
186
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6
UNWTO CONFERENCE
UNWTO CONFERENCE
187
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7
UNWTO CONFERENCE
UNWTO CONFERENCE
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8
Its reefs cover
an area of 208 hectares.
THINK TOURISM ACT TOURISM

Tourism Protects, Preserves & Conserves
Mother Nature, Heritage and Culture
15
UNWTO CONFERENCE
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1
The Potential of Tourism in Myanmar
Presented by:
Hla Myint
Deputy Director
Ministry of Hotels & Tourism,
Building No.33, Nay Pyi Taw,
The Republic of the Union of Myanmar.
12-4-2013
Brief Introduction of Myanmar
Attractions of Myanmar
Glimpse into Tourism performance &
Tourism Policy
Investment opportunities
Challenges to the tourism sustainability

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2

THE REPUBLIC OF THE UNION OF
MYANMAR

1. Brief Introduction of Myanmar
- Total Land area of 676 577 sq k m2

- Over 100 national races, 80 per cent Buddhists

- Temperate weather, Warm summer, rainy , cool winter

- Major economic sector
Agriculture, Manufacturing, Mining, Oil and Gas,Trade and services.

- Blessed with abundant national resources, rich in cultural and
national heritage

- Strong Tourism Resources

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YANGON
Attractions of Myanmar
Shwedagon Night
Yangon
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4
Bagan
Mandalay
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5
Inlay Lake
Pyin Oo Lwin
Peik Chin Myaung Cave
Pwe Kauk Waterfall
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6
Mrauk Oo
Snowcapped Mountains (Putao)
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7
Beaches
Thadingyut Festival of Lights (October)
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8
Taunggyi Tazaungdaing, Hot-Air Balloon Festival
Thingyan (Water) Festival
16
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9
Myanmar Tourism Statistics 2012
Tourist Arrivals
2009 2010 2011 2012
Yangon Entry
Point
234417 297246 364743 559610
Mandalay &
Bagan Gateway
8861 13442 20912 32521
Nay Pyi Taw - - 5521 1250
Border Tourism 519269 480817 425193 465614
TOTAL 762547 791505 816369 1058995
GROWTH - 3.8% 3.14% 30%
Myanmar Tourism Statistics 2012
Tourist Arrivals
2010 2011 2012
2013
(Jan-Feb)
Yangon Entry
Point
297246 364743 559610 144843
Mandalay &
Bagan Gateway
13442 20912 32521 9616
Nay Pyi Taw - 5521 1250 -
Border Tourism 480817 425193 465614 89087
TOTAL 791505 816369 1058995 243546
GROWTH 3.8% 3.14% 30% 28%
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10
Visitor Arrivals by Region (2012)

Region Arrivals %
Asia 380404 64.11
West Europe 130296 21.96
North America 44074 7.43
Oceania 20650 3.48
East Europe 9077 1.53
Middle East 3747 0.63
Other Americas 3536 0.60
Africa 1598 0.26
International Air Route to Myanmar
23 International Airlines to Yangon
8M Myanmar Airways International
CA Air China
MH Malaysia Airlines
PG Bangkok Airways
TG Thai Airways International
MI Silk Air
3K Jet Star Asia
IC Air India
CZ China Southern Airlines
FD Thai Air Asia
AK Air Asia
CI China Airline
VN Vietnam Airline
W9 Air Bagan
MU China Eastern Airline
QR Qatar Airways
KE Korean Air
NH All Nippon Airways
SQ Singapore Airlines
KA Dragon Air
OZ ASIANA Airlines (Seasonal)
BR EVA Air
DE Condor Airlines (Seasonal)
7 Domestisc Airlines

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11
1. Implementing the systematic development of hotel and tourism
Industry.
To improve the standard of accommodation
To improve the standard of tourist transportation;
To improve the other tourism related facilities and services
including tour guides, tourist security, etc; and
To upgrade the existing tourist destinations and develop new
destinations

Tourism Policy
2. Developing and encouraging national and international
investment opportunities in the hotel and tourism industry.
3. Developing opportunities for wider participation of the private
entrepreneurs in the hotel and tourism Industry.
4. Promoting and Marketing Myanmar Tourism products to
international tourism markets with synergies of public- private
partnership.
Tourism Policy (cont.)

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12
On Going Process
Responsible Tourism Policy
launched on 27 September, 2012 in Nay Pyi Taw together with the
celebration of World Tourism Day
Best practices for Foreign Visitors (Dos & Donts)
launched on 23 October, 2012
Master Plan
According to the timeline of ADB, Draft Master Plan final report will
be prepared at the beginning of 2013
Community Involvement in TourismPolicy
Community Involvement in Tourism Policy is being prepared for long
term and sustainable development
Foreign Investment in Hotels
Sr. Projects Rooms
Investment
US$ (M)
Remarks
1. 30 5207 828.419 Completed
2. 6 1559 588.500
Under
Construction
36 6766 1416.919
Foreign Investment Hotels Commercial Complexes
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Sr. Country Hotel / Apartment Investment
(USD in million)
1. Singapore 12 597.756
2. Vietnam 1 300.00
3. Thailand 10 235.75
4. Japan 6 183.013
5. Hong Kong 4 77.000
6. Malaysia 2 20.000
7. British 1 3.400
Total 36 1416.919
Challenges
Insufficiency of skilled labour and tourism professionals
Need to be given more training programs for language skill
and capacity building
Insufficient number of International standard hotel rooms
Limited infrastructure: roads and railways, electricity
supply, telecommunication system and facilities
Limited capital to undertake the necessary programs to
develop tourism
Weakness of tourism knowledge awareness among the
people of Myanmar
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Future Tourism Strategic Direction
Strengthen the institutional environment,
Build human resource capacity and promote services quantity,
Strength safeguards and procedures for destination planning
and management,
Development quality products and services,
Improve connectivity and tourism related infrastructure, and
Building the image, position and brand of tourism in
Myanmar.
Thank You
and
Welcome to
Myanmar
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1
Malraj B Kiriella
Director International Relations, Research,
Standards & Quality Assurance
SRI LANKA TOURISM DEVELOPMENT AUTHORITY

An early beneficiary of post conflict recovery
Tourism industries identified as trend setter
Infrastructure development placed on a fast track
Growing investor confidence. Many blue chip
companies in Sri Lanka entering the sector
We have achieved 1Mn. tourist arrivals target in 2012
17.5 % growth in arrivals and US $ 1bn revenue

OUTLOOK OF TOURISM IN SRI LANKA IS POSITIVE
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It is undoubtedly the finest island in all
the world
Marco Polo (13AD)

I made Sri Lanka my home as it the best
place to live and view the Universe
Sir Arthur C Clarke 1960

No 1 of the 30 best places to visit in 2010
New York Times- April 2010

Sri Lanka is so lovely. It truly deserves the
title the greenest country in the world. I
have never seen such friendly people in
whole of my travel
Professor Philip Kotler June 2011

No 1 of the 6 best places to visit in 2010
National Geographic 2011

No. 1 destination to visit
Lonely Planet, 2013

THE VISION FOR THE FUTURE
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3
Fulfilling the Mahinda Chinthana
Vision for Tourism
KEY TOURISM OBJECTIVES
1. Positioning Sri Lanka as one of the most sought after tourist
destinations

2. Promote tourism to reach annual tourist arrivals of 2.5 Mn
target by 2016

3. Increase the annual foreign exchange earnings to USD 2.75 Bn
by 2016

4. Attract USD 3 Bn or more foreign direct investments (FDI) to
the country within next 5 years.

5. Increase the room capacity to 45,000 by 2016

6. Reach 500,000 direct and indirect employment within the
next 5 years

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4
Creating an
environment
conducive for
tourism
Attracting
new tourists
Ensuring
arriving
tourists are
happy
Improve the
global
perception
about the
country
Improve
domestic
tourism
ECONOMIC CONTRIBUTION OF TOURISM
Year 2011 2012 2016
Tourist arrivals 855,975 1,005,605 2,500,000
Total Employment * 138,685 250,000* 600,000
No of Jobs/Tourist
6 :1 4 :1 4 :1
No of Direct Jobs
57,786 104,500* 250,000
No of Direct Jobs /Tourist
15:1 9:1 10.1
Assuming total dependents in
tourism to be (1:3) ratio
416,055 750,000* 1,800,000
No of dependents from the
industry from total population
2.0 % 2.3% 7 %
Total annual income from tourism $ 839 mn $ 980 mn $ 2.5 Bn
* estimate
We are pushing for more high spending tourists with greater value creation.
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5
8 wonderful experiences in 8 wonderful days
Authenticity, Compactness, Diversity
VALUE PROPOSITION
Beaches Heritage Scenic Wild life
Festivals Sports & Adventure Bliss Essence
TOURIST ARRIVALS
Month 2011 2012 Growth
January 74,197 85,874 15.7%
February 65,797 83,549 27.0%
March 75,130 91,102 21.3%
April 63,835 69,591 9.0%
May 48,943 57,506 17.5%
June 53,636 65,245 21.6%
July 83,786 90,338 7.8%
August 72,463 79,456 9.7%
September 60,219 71,111 18.1%
October 69,563 80,379 15.5%
November 90,889 109,202 20.1%
December 97,517 122,252 25.4%
TOTAL 855,975 1,005,605 17.5%
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Market Rank Arrivals

Growth against
previous year
India 1 176,340 2.9%
UK 2 114,218 7.7%
Germany 3 71,642 28.2%
France 4 56,863 16.8%
Middle East 5 56,169 -0.3%
Australia 6 51,614 23.7%
Maldives 7 47,572 8.1%
USA 8 29,907 22.6%
Canada 9 29,329 18.9%
Russia 10 28,402 32.8%
TOURISM GROWTH IN SRI LANKA - 2012
Emerging Markets
China 25,781 58.1%
Ukraine 22,348 124.2%
Japan 26.085 - 26.7%
Currently volumes
are not very high
but these are growth
markets according
to global trend
KEY TOURISM TARGETS 2012-2016
Country 2012 2013 2014 2015 2016
India 176,3400 230,000 280,000 325,000 400,000
China 25,781 60,000 125,000 190,000 275,000
UK 114,218 122,000 150,000 285,000 250,000
Germany 71,642 90,000 115,000 150,000 200,000
Middle East 56,169 90,000 110,000 150,000 200,000
Russia 28,402 55,000 75,000 115,000 175,000
Japan 26,085 50,000 75,000 100,000 125,000
France 56,863 62,000 73,000 86,000 100,000
Benelux 38,077 50,000 65,000 85,000 100,000
USA 29,907 42,000 50,000 60,000 75,000
Australia 51,614 50,000 55,000 62,000 75,000
Sing/Malaysia &
Thailand
46,946 45,000 50,000 55,000 60,000
Italy 15,871 16,000 28,000 40,000 50,000
Scandinavia 29,801 35,000 40,000 45,000 50,000
South Korea 7,838 20,000 30,000 40,000 50,000
Switzerland 20,054 20,000 26,000 32,000 40,000
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THE AVAILABLE ROOM CAPACITY

2010

2011

2012 AS AT NOV

Units Rooms Units Rooms Units Rooms
FIVE STAR 14 3,230 14 3,230 14 3,230
FOUR STAR 14 1,638 15 1,638 15 1,784
THREE STAR 16 1,324 15 1,324 16 1,201
TWO STAR 35 2,008 36 2,008 36 2,022
ONE STAR 34 1,177 33 1,177 33 1,171
UNCLASSIFIED 140 5,337 139 5,337 155 6,102
BOUTIQUE
HOTEL/ VILLA 44 505 44 505 45 520
TOTAL 297 15,219 296 15,158 314 16,030
Above numbers reflect only the registered tourist accommodation establishments.
With guest houses and home stay units the total capacity was 22,735 in 2011
NEW AREAS FOR
INVESTMENTS

Hotels
Convention/Exhibition Centers
Golf Courses
Race Courses
Water parks
Theme Parks
Shopping Malls
Taxi Services
Yacht Marinas
Entertainment Studios
Adventure Sports facilities
Light Aircraft Services/Sea Planes
Boat Manufacturing/Boat Hiring
Educational Institutes

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Kalpitiya
4000 new rooms
Kuchcheweli
2000 new rooms
Colombo
2000 new rooms
Hambantota
2000 new rooms
Hill Country
200 new rooms
Jaffna
500 new rooms
Capacity Expectations 2011-2016
Passikuddah
1000 new rooms
Vakarai
500 new rooms
Silavatura
500 new rooms
Arugambay
300 new rooms
Sigiriya/Dambulla
300 new rooms
Yala
500 new rooms
Dedduwa
500 new rooms
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HIGHWAYS and AIR TAXI SERVICES
Northern Highway
Completion date
yet to be confirmed
Colombo-Kandy
Highway
98km
(to be completed
by 2019)
Outer Circular
Highway
28km
(to be completed
by April 2013)
Hambantota
Colombo
Kandy
Colombo-Katunayaka
Highway
26km
(to be completed by
November 2012)
Anuradhapura
Jaffna
Southern
Highway
126.5km
(to be completed
by Q4 2011)
Southern
Highway
Extension
Katunayaka-
Anuradhapura Highway
153.3km
Hambantota
Bentota
Koggala
Dikwella
Ampara
Nuwara Eliya
Ratmalana
17
ONLINE VISA SYSTEM
From 1
st
January 2012 anyone who visits Sri Lanka can apply for Visa online.
Earlier people from 115 Countries had to go to our embassies abroad to get
Visa. Only 78 countries had on arrival visa facility. Now tourists from all 193
counties can apply online.
On arrival visa facility will continue for sometime until people get used to
online application process
Visa fee
$ 10 for SAARC countries
$ 20 for other countries
No fee for Children below 12 years and those in transit for less than 48 hrs
No visa requirement for Maldivians and Singaporeans

Payments could be made through credit card or authorized travel agents
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10
SUSTAINABLE TOURISM DEVELOPMENT POLICY OF THE
GOVERNMENT

1. Tourism should create economic value and help
raising the overall living standards of the society.
More people should benefit from Tourism.
2. Avoid any negative impact on our environment.
Development approvals will be given only after
carefully considering the environmental impact.
3. Any tourist visiting the country must have a
pleasant experience so that they will revisit the
country and also become a brand ambassadors for
Sri Lanka promoting the country with their friends
and relatives.
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1
2
in THAILAND
UNWTO Conference on Sustainable Tourism Development,
12 April 2013, Hyderabad, India
Bi Nalikatibhag Sangsnit
Biiectoi ueneial of BASTA
DASTA: Designated Area for Sustainable Tourism Administration (Public Organization)
1
2
Sustainable Tourism in THAILAND: Approach
The Designated Area for
Sustainable Tourism Administration
(Public Organization) or DASTA has
been set up by reasons in the
promulgation of the Royal Decree
on the setting up of the Designated
Area for Sustainable Tourism
Administration (Public Organization)
B.E. 2546 (2003) with the objectives
set in accordance with the
governments policy to develop
tourism in order to increase and
distribute income to local
communities, with the roles defined
for DASTA as follows:

1. to have the administration and development
of areas for tourism in an integrated manner
2. to be the central organization in the
formulation of policies and strategic plans
3. to coordinate with localities or areas that are
tourist destinations or to promote and develop areas
with tourism potentials to have administration of
area for quality tourism
4. to mobilize personnel, budget and tools for
use in the administration of tourism with unity,
and to solve problems promptly
5. to promote the use of knowledge of modern
management in order to reach the set objectives
2
Interdisciplinary, Holistic and Integrative Approach
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2
Issue/Agency

DASTA

Public organization
Office of the Prime
Minister
Designated area based
management: Integrated
approach
Supply
Carrying Capacity/
destination management
In designated areas and
areas prepared to be
designated
10 years

TAT

State enterprise
Ministry of Tourism and
Sports
Marketing
Demand
number, requirements
of tourists
Domestic and
International
53 years

MOTS

State agency
Minister of Tourism and
Sports
Promoting, supporting and
developing tourism to
enhance competitiveness and
create national income
Public Policy
policies, guidelines in
translating policy into practice
Nationwide
11 years

Comparison of Missions of State Agencies: Driving Force for Tourism Development in Thailand
Status

Report
Mission
Key
responsibilities

Scales

Years

3
DASTA Mission: Who are we?: Together we can
3

Bringing all involved
parties to have a
dialogue
all across sectors
government agencies,
network partners,
private and civic
sectors

Promoting best practices
from the areas
Human capitals, financial
seeding, tools, and body of
knowledge in
management, in order to
achieve sustainable
tourism development

Working with local
authorities, local
communities to realize
their full potentials
Coordination Promotion
Empowerment
and capacity
building
6
DASTA Roles and Responsibilities
4
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3
2
Criteria in The Selection of Designated Areas
Factors to be considered Total marks
Indicator
number
1. Values of destination 40 9
1.1 Biological value (10) (2)
1.2 Physical value (10) (3)
1.3 Social value (10) (2)
1.4 Risk of destruction (10) (2)
2. Potentials in destination development 25 26
2.1 Potential in arranging tourism activities (5) (5)
2.2 Accessibility of destination (5) (5)
2.3 Safety in tourism (5) (6)
2.4 Potentials in developing infrastructure (5) (5)
2.5 Potentials in tourism development (5) (5)
3. Administration 35 48
3.1 Administration of destination conservation and environmental management (25) (27)
3.2 Tourism administration (10) (21)
Total 100 83
A designated area must gain no less than 75 percent in
assessment to be considered passed the set criteria

5
2
6
3
DASTA
Area 1
DASTA
Area 3
DASTA
Area 4
DASTA
Area 5
DASTA
Area 6
DASTA
Area 2
5
1
4
9
Designated Areas for Sustainable Tourism
Designated Area

Date of publication in
the Royal Gazette
1. Chang Islands and Vicinity

24 Sep 2004
2. Pattaya City and Vicinity

19 May 2009
3. Historical Parks of Sukhothai
Si Satchanalai Kamphaeng Phet

8 Jul 2011
4. Loei 27 Jul 2011
5. Nan Old Town 28 Jun 2012
6. Uthong Ancient City 28 Jun 2012
6
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4
9
Goals for the Destination Management
Chang Island
Pattaya
Sukhothai
Loei
Nan
Uthong Uthong
7
9
Sustainable Tourism in THAILAND: Strategies
Co - Creation
Low Carbon Tourism Creative Tourism
Working together with all partners
8
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5
9
Development of Sustainable Tourism
DASTA has developed destinations in designated areas for sustainability in
3 dimensions, economic, social and environmental, in all 6 designated areas, to be
sustainable destinations as follows:
1. Tourism development in
social dimension
environmental dimension
economic dimension
9
9
Tourism Development in Social Dimension
1. Community tour
groups are managed
sustainably
2. Economic and
social management is
for good quality of life
3. Cultural heritage is
conserved and
promoted
4. Natural resources
and the environment
are managed in a
systematic and
sustainable manner
5. Services with
safety
The standards
certification of
community
Undertaking of projects that support community-
based tourism.
Support of communities and local administrative
organizations in the project area, with tourism
activities as various traditional events held.
10
Co - Creation
To ensure Community Benefitting Through Tourism (CBTT)
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6
9
Tourism Development in Environmental Dimension
Wastewater
Management
and Reuse
Water
Efficiency
ater
ciency
Solid Waste
management
Waste W
ement ge
Energy
Efficiency
The 4 measures to reduce global
warming condition through tourism.
Low Carbon Destination
11
9
Tourism Development in Economic Dimension
Creative Tourism
Creative Tourism Policy, DASTA has used
creative tourism as a tool for community
- based tourism development. Creative
tourism is tourism development that
stresses on value creation for tourism
resources on the basis of Thainess, such
as the way of life, local wisdom, art and
culture, and history.
DASTA has defined indicators for the increased income from
tourism in Chang Islands and Vicinity, participated by 3 pilot
communities, namely, Salak Khok, Nam Chiao, and Laem Klat. The
result showed community income increase as follows
Period
Community income (baht)
Salak
Khok
Nam
Chiao
Laem
Klat
Income database December 2011 71,400 44,750 27,220
Average increase income per month (Jan Sep
2012)
14,280 57,877 17,293
Percentage of increased income 20.00 129.33 63.53
Salak Khok Nam Chiao LaemKlat
12
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7
15
International
Relations
Bilateral and
Multilateral
Interactions
Build
Dessimination
Exchange of
expertise
International Network for Sustainable Tourism
13
15
Challenges for Sustainable Tourism
14
1. Developing the countrys public transport system to be linked to tour
routes, as one should be able to come to Thailand through several channels.
2. Developing new destinations or creating new tourism activities which are
distinctive and interesting as tourist attractions.
3. Emphasis should be placed on developing creative tourism as the tool in the
development of tourism for sustainability.
4. The promotion of environmentally-friendly travels or the Low Carbon
Tourism.
5. The coming era of ASEAN Economic Community or AEC. For this challenge,
there is an urgent need to develop human resources, by enhancing the
potentials of Thai workforce and tourism operators.
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8
15
Challenges for Sustainable Tourism
15
6. Means to increase income from new forms of tourism.
7. Confidence in the countrys stability should be promptly built. At the same
time, safety in life and property must be established in earnest, so as to
reassure tourists.
8. Thai people should welcome tourists as genial hosts, dealing with them in
good faith and with honesty, not to take advantage of tourists.
9. In inter-agency operation, all sides should be more open and listen to
others.
DASTA:
To be sustainable tourism
development intelligent unit
by
Creating an orchestrating working environment among all
partners for sustainable tourism development

5
16
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1
Sustainable Criteria for Tourism
STRENGTHENING PARTICIPATION AND
PARTNERSHIP: Learning from EATOF
(East Asia Inter-Regional Tourism Forum)

Presented by Muhammad Baiquni
Center for Tourism Studies, Gadjah Mada University
Yogyakarta, Indonesia

Outline
1. Introduction: EATOF Forum
2. Change and Challenge
3. Participation & Partnership
4. Case Study: Destination of Yogyakarta
5. Policy Framework Agenda 21 of the Province
6. Green Programs: Sustainable Indicators
7. Learning from Yogyakarta Experience
8. Conclusion and Recommendation
gyakart ka ya a ta gyy
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2

Introduction
Change & Challenge in Tourism
New lifestyle of tourist from new emerging economy with
huge population, such as China, India and Indonesia
Changing market demand and preferences
Heightened competition from new and emerging
destinations in an increasingly global market
New and rapidly changing technologies: communication and
transportation smart society
Government have to innovate and improve policy
Business should not only for profit, but also give benefit to
the people and conserve the planet
Community have to strengthen their role in managing their
resources, assets and cultures
There is a need to implement participation and partnership

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Concept of Participation & Partnership
The Rio Declaration of 1992. Principle 10 states that
"environmental issues are best handled with participation of
all concerned citizens, at the relevant level.
Participation - the act of sharing in the activities of a
group, involvement of stakeholders in implementing their
commitment to achieve common goals.
Partnership is an arrangement where parties agree to
cooperate to advance their mutual interests.
EATOF forum is an inter-regional cooperation to maximize
joint tourism promotion. Each country is represented by a
province as a tourism destination. EATOF member province
governments openly involving ABC+G (Academia, Business,
Community and Government) in the development of tourism
destinations and promotions.

The Structure of Sustainable Tourism

E
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Sustainable Tourism
Participation
Partnership
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Case Study: Destination of Yogyakarta
In 2003, the Provincial Government launched a
Green Policy, Plan and Program: Toward Jogja
the Eco-Province: The Regional Agenda 21 for
the Sustainable Tourism Development of the
Special Province of Yogyakarta.
In 2007, a Guide Book and Assessment
Methods: Green Kampung have been
implemented for monitoring and implementation of
the green policy.
Yogyakarta province received award such as
environment friendly city, destination marketing,
etc. But Yogyakarta also have experienced disaster
of 2006 earth quake and 2010 volcano eruption.
Yogyakarta have more than 3 million population,
area 3,200 km sq various ecosystems.
AGENDA 21 SUSTAINABLE TOURISM
at the Province of Yogyakarta Special region
Objective is to promote sustainable tourism development
in the province of Yogyakarta Special Region (DIY)
The specific objective are:
To relieve the pressure of Malioboro from the heavy traffic and street
vendors, and thereby enhancing its sustainability as a prime tourism
assets.
To develop a sustainable tourism plan for the whole DIY and its
implementation in which the local communities will be the main
beneficiaries
To strengthen scientific basis of sustainable tourism in DIY
To promote cooperation and synergies between stakeholders and
interested parties at the provincial, national and international.
To develop professionally trained manpower for the operation and
management of a sustainable tourism

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Environmental Dimension
Pro environment policy.
Spatial plan based on ecosystems and their various
ecosystems carrying capacity.
Uses of appropriate technology, renewable energy and
resources management especially in rural sustainable
development.
Implement 3 R (reduce, reuse and recycle); e.g. reduce
greenhouse gas emission, create policy for efficiency in the
use of electricity, water and energy.
Mitigation of disasters (earthquake, tsunami, eruption, flood
and landslide), reduce vulnerability by capacity building of
the people.

Cultural Dimension
z Yogyakarta is the heart of Javanese culture. The governor
is Sultan Hamengkubuwono X who is a cultural leader.
z Yogyakarta surrounded by two world heritages: Borobudur
(Buddhism temple) and Prambanan (Hindu temple).
z Each community have their own unique traditions. They
maintain values, tradition and practices.
z Interaction between tourist and community may create
some changes.
z Tourist have to respect the culture and social existence.
z Tourism activity has positive and negative impacts to
community and environment. It may create to improve
quality of life of the community as well as to conserve the
heritage and the environment.
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Social Dimension
Democracy based on the tradition of Gotongroyong which
can guarantee that equitable opportunities for all can be
created. Democracy meant in the Agenda 21 DIY has its
root in the village democracy of rembugan (deliberation)
(Soemarwoto, 2003).
Yogyakarta is popular as student city where home of more
than 100 campuses of higher education. Many student
come from various islands of Indonesia and abroad.
Yogyakarta is a miniature of Indonesia, multi-culture and
an the city of tolerance.
Pro poor, pro gender and pro livelihood job policies. The
people actively involved in the decision-making process.
Human Development Index; e.g. life expectancy,
educational attainment, livelihood income.

Economic Dimension
Access for all to economic resources; e.g. financial, land
and natural resources.
Quality of economic growth (green, just and sustain).
Number of job opportunity as a result of tourism activity.
Number of small and medium enterprises and cooperative
working in tourism industry.
Number of creative industry such as ICT, film industry, art
gallery, etc.
Decreasing number of poverty and unemployment.
Reducing the gaps within the community, between rural
and urban areas
Eco-efficiency technology to support tourism industry.
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PARTICIPATION:
Involvement & Empowerment
Change from top down command and control, to participatory
self-regulation paradigm.
Community based tourism in villages level in the last decade.
Number of student attended in tourism school.
Number of tourism research (applied research, thesis and
dissertation).
Number of micro and small enterprises.
Number of tourism industry and professional association.
Capacity building and training for community involving in
tourism activity.
Public participation and control through dialogue in radio,
television, newspaper and social media.
PARTICIPATION
Eco-Efficiency in Technological Instruments
Eco-efficient behavior is not only founded on technology,
but equally important is also culture. Hence, the culture of
eco-efficiency has also to be nurtured.
Practical in housekeeping hotels
Use both side of paper to print out documents
Reuse envelope, especially for internal correspondent
Set air conditioner at comfortable temp 22 degree Celsius
Use keys as master switch of the room power
Reuse towels and bed covers for several times
Practical in resource use
Use water in modest for bath, toilet use, wastafel
Use timer for television and other electronics tools
Take food in appropriate way, dont waste the food
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PARTNERSHIP:
in Product Development & Marketing Promo
Marketing and Promotion
Internet online marketing; e.g. hotels booking, ticketing
Java Promo, strategic alliance of local government
Free Map promotion of destination, products, events
Exhibition joint promotion & marketing
Product Development
Infrastructure development/renewal
Attraction development/renewal/diversification
Enhanced productivity and service
Community development/renewal
Cultural and heritage protection
Environmental protection/enhancement
Types of Partners & Partnership
Partnership in research and innovation among universities,
business and community.
Partnerships create opportunities for private sector
enterprises of all sizes, and for NGOs, throughout the
tourism value chain.
Partnership in supply chain of agriculture products and
restaurants in the city, e.g. organic products, herbal
medical, flowers.
Partnership in sharing experience in management; e.g.
between stars hotels and home stays village tourism.
Large infrastructure PPPs will be awarded to large
contractors, but MSMEs typically participate as
subcontractors, and benefit from the project outcomes.

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APPLICATION OF PARTICIPATION AND PARTNERSHIP
IN EARTQUACKE AND VOLCANO ERUPTION IN
RECOVERY PROGRAM IN YOGYAKARTA
2006 Earthquake killed 6,000 people and 100.000
houses destroyed
2010 Merapi is the most active volcano in Indonesia. The
last eruption was in November 2010, killed 300 people
and destroyed thousand of houses
Volcano Eruption 2010
(From Disaster to New Geo Tourism Destination)

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Borobudur in the Shadow of Merapi Volcano

Earthquake 5,9 SR in 2006
(Strengthening Solidarity in Participation & Partnership)
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11
Making solidarity: women have strong role in critical situation

Volunteers analyzing data disaster victims
using Geographical Information System
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12

Students implemented their
knowledge for disaster relief
Conclusions
1. EATOF forum has experience and effective role in
strengthening participation and stimulating partnership at
provincial level.
2. Learning from Yogyakarta (Indonesia) experiences:
Participation and partnership can be a powerful tool for
tourism product and destination development, as well as
for research, marketing, and promotion.
3. The strategic use of partnerships can contribute
significantly to the development of a sustainable tourism
program.
4. Participation and Partnership in sustainable tourism
encompass a variety of different models, from simple social
collaborations designed to improve the tourism experience,
to major infrastructure and project development projects.
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Matur Nuwun ..Thank You
234
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786 110
UNWTO Conference on Sustainable Tourism
Development
The Medias Perspective
Keypoints of Presentation by Imtiaz Muqbil,
Executive Editor, Travel Impact Newswire.
Firstly, a word of appreciation and thanks to both the government of India nad
the UNWTO for honouring me with this invitation.
This is personal view, the view of one individual media member. It is probably
not shared by many in the industry.
Sustainable tourism development is a fading concept.
Gross National Product has begun fading to make way for Gross National
Happiness. In the medical tourism business, post-sickness treatment has begun
fading to make way for pre-sickness prevention.
Same thing will happen in the sustainability business.
The NextGen step is already here.
There cannot be no sustainability without spirituality. It is linked to the next
great movement that is now under way -- the rise in pilgrimage travel. That also
link in with the prevailing hot-trend -- health and wellness travel. All three
tributaries are coming together into one big river.
No matter how much the travel & tourism industry does in terms of
sustainability, it is of little use unless all other sectors of the economy get
involved.
Today, many of the definitions and solutions of sustainability are textbook
theories, with both dominated by Western concepts. They are largely designed to
help sell consultancy services, certification schemes, equipment and
environmental technology. They provide superficial solutions. They treat the
symptoms, not the cause.
In the East, where the sun rises, the foundations of society were all designed to
be sustainable right at the outset. Four major religions that were founded in
India, and two others which have contributed significantly to its society,
economy and culture, are all deeply rooted in their environmental traditions.
The way our religions, cultures and traditions treat water offers a prime example.
In Asia, the rivers are known as mothers. Mae Nam Khong, Mae Nam, Ganga-Mata.
246
Water is not something you just drink or use to wash clothes or nourish the
plants.
It is a source of life. Today, that is not well understood. In a few years, that will
change.
When was the last time you saw a sign in a hotel urging that water should be
saved because it is a source of life?
The deeper, unifying significance of water is best understood when you take a
pilgrimage.
Commercial philosophy teaches us to conserve water because it a source of
profit.
Sustainability teaches us to conserve water because it is a resource that is
running out.
Organisations like the international banking and financial institutions want to
privatise water supply because they say that putting a commercial value on it
will boost its judicious use.
Those are all useful but essentially superficial ways of looking at water.
Spirituality teaches us to conserve water because it is a source of life.
If we begin to treat it like our mother, we automatically begin to give it more
respect and love. The value of water changes, as does our relationship with it.
Travel & tourism is the only industry in the world that has been blessed with
assets given to us free -- culture and nature.
Nature, which includes forests, fresh air, water, is given to us free.
Culture, which includes our grand places of worship, is given to us free.
There is much more to sustainability than being green for the sake of a corporate
bottom line and corporate social responsibility.
In the new world order that is emerging, just about everything we do today is
going to prove unsustainable.
The media is still a long way from covering these issues with the breadth and
depth they deserve.
Just look at the content of most of the media these days, and it wont take long to
figure that out.
But that, too, will change.
I will be happy to discuss that in some other forum. Today, there is no more time.
247
7/19/2013
1
Embracing the Sustainable Tourism Criteria of India
for the Tour Operator segment
by

Mandip Singh Soin FRGS

Founder & Managing Director, Ibex Expeditions
&
Honorary President, Ecotourism Society of India
www.ibexexpeditions.com
www.ecotourismsocietyofindia.org

The buzz words of
Eco tourism

&

Responsible Tourism
were unknown.
Ibex Expeditions established in 1979
as an adventure travel company

Ibex Expeditions, India
248
7/19/2013
2
But the Ibex journeys were dedicated
to those who choose to tread lightly...

The Nanda
Devi sanctuary
closed in 1982
249
7/19/2013
3
The Nanda Devi Sanctuary closed in 1982. Foreign and Indian
climbers & trekkers compromised the fragile ecosystem by
burning juniper as firewood, leaving garbage and over
grazing.
Nanda Devi National park was declared a UNESCO World
Heritage Site and was out of bounds for mountaineers and
trekkers a grim reminder of tourism impacts !
250
7/19/2013
4
Although from the
early years,
Ibex designed expeditions
and treks
with a guiding principle ...

take nothing but photographs, leave nothing but footprints.

Instructor with the
international
environmental Ice walk'
expedition.

To study the ozone hole
and the pollutants in the
Arctic.

1989 Arctic Environmental Expedition

The Turning Point

251
7/19/2013
5
UNEP supported this
Environmental
Expedition.
Findings were alarming.
Ozone Hole enlarging

Industrial pollutants in
the Arctic ice

Made an Earth pledge

after the learning that
each of us can make a
difference.

A thousand mile journey
begins
with
a single step.

252
7/19/2013
6

Ibex Expeditions signed the Environmental Pledge
of the Himalayan Environment Trust.

Uniquely, allowed our clients
to audit our environmental actions during their journey.

Campfires never allowed
Ibex disallowed the use of firewood
on any Ibex trip,
even if it is waste firewood
as the local villagers need for this is greater.

253
7/19/2013
7
2002 Converting local Tragopan Pheasant hunters in
Konohma, Nagaland to Naturalists.

Pledge taken jointly by Local community, State Governemnet
and NGOs.

254
7/19/2013
8
Based on the Tiger trail experience at Periyar, Kerala, where
poachers have turned into naturalist guides.
1994 Ibex opened winter tourism thus Ecotourism through Ice Trek
Joint action between Ibex Expeditions, Ministry of Tourism & State Govt.
of Jammu & Kashmir. Giving the local community
an income in the winter months.
255
7/19/2013
9
2002 Year of Mountains & Eco tourism
declared by the United Nations.
Commemorated by an Indo Pakistan Friendship Expedition
in the Swiss Alps.
Supported by the UIAA & IUCN.
.
To commemorate Swiss Aletsch glacier as a World Heritage
site.
To champion the protection of Siachen Glacier as Peace Park.
To allow eco tourism to flourish in the region.

256
7/19/2013
10
2003 Led the International Volcano & Eco Tourism
expedition to the Andaman & Nicobar Islands.

Aimed at visiting rain forests, marine life and local tribes and exploring
Eco Tourism potential.
The Environment & Eco tourism
handbook for the Industry
Edited three editions
published by the Ministry of Tourism
in collaboration with
the PATA India Chapter
Environment Committee

Aims at giving practical educational information about eco tourism and good environmental operations.
257
7/19/2013
11

Founder President, Ecotourism Society of India

The National body for Responsible Tourism
In India.
Our Vision
*ESOI to become the nationally recognised apex body on Responsible
Tourism with strong global links.
*ESOI will engage in Advocacy, Creation of guidelines & Certification.
*Provide comprehensive support to the Government & travel
service providers in India.
258
7/19/2013
12
Mr. Mandip Singh Soin FRGS
Founder & Managing Director, Ibex Expeditions
P Ltd.
Mr. Prem Das Rai
Member of Parliament, Lok Sabha

Mr. Rakesh Mathur
Director & Principal Advisor Zinc Hospitality,
Cross
Roads Hotels and CIE Hospitality
Mr. Jose Dominic
MD, CGH Earth Hotels
Mr. Toby Sinclair
Wildlife Film Maker & Director India Safari &
Tours
Mr. Ravi Singh
CEO, WWF India
Mr. Krishna Kumar Singh
Former MLA, Madhya Pradesh, &
Environmentalist
M. D. Taj Safari Lodges, Bandhavgarh, M.P.

Dr. Venu V. IAS
Jt.Secretary, Ministry of Culture, Government of India
Mr. Steve Borgia
MD, Indeco Hotels

Mr. Avay Shukla
Former Additional Chief Secretary,
Forests, Govt. of Himachal Pradesh
Mr. Sarath C.R.
Naturalist and Environment Expert
Mr. Niranjan Khatri
General Manager Environment, ITC WelcomGroup
Hotels
Mr. Sudhir Sahi
Consultant, UNDP
FOUNDING MEMBERS
Objectives
To help develop policies and a code of conduct for promotion of
sustainable tourism.
Encourage low pollution-generating practices minimize carbon
footprint.
Encourage energy saving practices, water harvesting, use of solar and
other natural energy sources.
Encourage good waste management practices especially non-bio
degradable materials.
Encourage use of appropriate local practices, materials, art, craft,
architecture, food.
Work with Service providers to enhance quality of their product and
services to a level so they can be sustainable and eco-friendly.
Document the features of eco-sensitive areas.
259
7/19/2013
13
1
ST
WORKSHOP
ORIENTATION PROGRAM ON ENVIRONMENTAL LAW & TOURISM
TO ENSURE RESPONSIBLE PRACTICES BY TOURISM SERVICES PROVIDERS TO PROTECT
THE NATURE AND COMMUNITIES
SEPTEMBER 27-28, 2008, NEW DELHI
Environmental Law & Sustainable Tourism for Stakeholders
2ND WORKSHOP
DECEMBER 12 13, 2009, NEW DELHI
3rd WORKSHOP
Cochin, KERALA, MARCH 19-20, 2010
Environmental Law & Responsible Tourism
4th WORKSHOP
APRIL 30 MAY 1, 2010, Bhopal, MADHYA PRADESH
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14
Practising Responsible Tourism
5th WORKSHOP
NOVEMBER 26- 27, 2010, Mahabalipuram, TAMIL NADU
Practising Responsible Tourism
6th WORKSHOP
Jammu, J&K, APRIL 6 & 7, 2011

MAN-ANIMAL CONFLICT
7
th
Workshop
Yercaud, Tamil Nadu
September 6
th
, 2011
Practicing Responsible Tourism
8th WORKSHOP
September 26 & 27, 2011
SRINAGAR, J&K
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15
Practicing Responsible Tourism
9th WORKSHOP
September 30 & October 1, 2011
LEH, J&K
Responsible Tourism Issues & Practices
10th WORKSHOP
March 23-24, 2012, Guwahati, Assam
Responsible Tourism Issues & Practices
11th WORKSHOP
Aurangabad, Maharashtra
April 27-28, 2012
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16
Chambal River Ecotourism Expedition
To introduce nature based tourism as an alternate income to the
otherwise notorious bandit ridden area.
Second expedition in 2011 with Chairman of World Heritage
Sites Committee, Sujit Banerji and CEO, MPEDB, Ajoy Bhattacharya to
propose Chambal as a World Heritage site
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17
Founding Members a part of the Core Committee for developing the
Sustainable Tourism Criteria (STCI)of India based on the Global Sustainable
Tourism Criteria (GSTC).

Officer bearers part of the Committee to develop the 12
th
Five Year Plan on
Tourism with regard to Sustainable Tourism Policies.

Principal Partner of Workshop on wildlife tourism organised by CII in Bhopal,
October 2011.

Members serve on National Tourism Advisory Council.

Members involved in pioneering project of trying to rehabilitate dacoits into
naturalists in the region of Chambal along with the Madhya Pradesh
Ecotourism Development Board.
Other Milestones
1. Effective sustainability planning

2. Maximizing social and economic benefits
for the local community

3. Enhancing cultural heritage

4. Reducing negative impacts to the
environment.
GSTC Principles
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18
So what can the Travel fraternity &
Governments do ?
A LOT !

We are the spearhead of the change that
tourism can make.

If we are thinking about Change,
then lets believe WE can be it.
Avatar, the movie
The films environmental message
is set against a spiritual backdrop.

The trees, the forests and everything in them are not merely
part of a natural ecology,
but a spiritual one.
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19
The Tree of Souls
is us sitting here in the audience.

We need to undertake some
healing and worship.
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1
ITC Green Centre, Gurgaon, India
Role of tourism in innovation Why ?
It touches different stakeholders
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2
What is innovation ??
Ability to take risk.
Break the existing industry norms.
Demonstrate latent value not discovered
by industry before.
Offer latent service design not thought of
by customers.
Initiatives of ITC
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3
Intiatives of ITC
Stern warning-Nicholas Stern
economist in U.K to Carbonholics of
the world
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4
Rupturing our umbilical chords
Ecological decline
Paradox-Daily drudge- waste in urban areas
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5
Geography of poverty
Poverty & affluence challenge
to eco system
Forest precede civilisations;deserts
follow themFrancois Rene
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6
Love birds in the park
The big picture india
Pictures are meant to clarify ,provided
angle is right !!
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7
Accounting Principles Not applied
to natural resources
The going concern principle
The principle of prudence
The principle of consistency
The precautionary principle
---------------------------------------
Principal of prudence ?
Timber value of forest featured in GDP ,but the fact that the
denuded area will not create economic value - Unanswered
Not implementing rain water harvesting-buying tanker water ?
P&M provision for depreciation How about aquifer
depreciation fund ?
Not using day lighting & complaining energy cost are high ?
Not using RC water for secondary use ?
Glazing -1
st
heating the building & then cooling using scarce
energy ?
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8
Environment externalities of
society
Two types : negative and positive
Environment principle : Internalize
environment externality Tough but
possible
People with disabilities Kiosk
Quote
Tata Tele-Okhla
Quote
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9
Worlds 1
st
11 LEED Platinum
hotel chain
GREEN DESIGN Critical insight :Freeze design
& energy simulation during commencement of
project
.
Broadly classified in five areas:
Energy efficiency and renewable energy-51 %
savings by design intent
Indoor environmental quality
Conservation of materials and resources
Safeguarding water and water efficiency-savings
40 %
Sustainable site planning
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10
ITC Gardenia Internalized environment externality
& generated 3.2 crores worth natural capital value .
ITC gardenia reducing embodied water
of energy in non a/c coffee shop
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11
ITC gardenia reducing embodied water
of energy in the lobby
40 % energy in ITC comes from
Renewable sources
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12
Nature & How ! ?
How do mussels produce glue that sticks to anything.
Spiders spins silk thread that ounce for ounce ,is 5 x
stronger than steel.
Abalone grow a shell that is twice as tough as ceramics.
Above creatures how they manufacture their magical
materials in water ,at room temperature ,silently and
without producing any toxic material ?
Plants managing sewage
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13
From a acorn to a oak tree
1994
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14
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15
ITC Hotels 2000 - old HQ
A small boat
To a big ship Solar
concentrator
at ITC Maurya 2009
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16
ITC Grand Chola - Griha award
SD is a journey, not a goal
Opened on 15.9.12- powered by
wind energy from inception !
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17
Thank you
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18
Statutory warning !
There is nothing more difficult to carry
out, nor more doubtful of success, nor
more dangerous to handle , than to initiate
a new order of things Machiavelli
284

Closing Session

Mr. Harold Goodwin, UNWTO Consultant
Conclusions and Recommendations

These were the points presented at the close of the UNWTO Conference on Sustainable Tourism Development,
based on the event proceedings and various discussions with participants.

x The Global Code of Ethics is the basis of the UNWTOs work on sustainability. The Global Code
emphasizes the importance of addressing the triple bottom line of sustainability socio-cultural,
economic and environmental. The Global Code of Ethics is rights-based and encourages all
stakeholders to take responsibility for doing all that they can to achieve the objective of sustainable
development through tourism. Indeed, a focus on sustainability should be a driving force for all who are
involved in the travel and tourism sectors.
x All forms of tourism can be more sustainable; sustainable tourism can no longer be thought of as a
niche or equated with ecotourism. All stakeholders in the travel and tourism sectors must make
progress on sustainability.
x Better places for people to live in are better places for people to visit; great places to live in are great
places to visit. The quality of parks and gardens, standards of hygiene and security will be good for
tourism if they are good for local people.
x Sustainability is a high priority; it is at the heart of the resilience of local communities and of the sector.
Tourism must demonstrate that it can contribute to social, political, economic and environmental
sustainability, and that it can respect and strengthen cultural diversity. Maintaining cultural and
biological diversity and a healthy natural and social environment is important to communities and to the
sector. The sector and destinations can only be competitive if they are also sustainable. Quality,
sustainability and competiveness are interdepemndent all are essential to success.
x Sustainability, competitiveness and growth are not mutually exclusive if the tourism sector is managed
properly and if different stakeholders work together. To improve competitiveness and growth in a
sustainable way requires tourism planners not to go after economic gains only, but also to maximize
tourisms role in job creation, in the preservation of cultural and natural resources, and in the
improvement of local peoples life.. There needs to be more emphasis on yield than on arrivals.
x Achieving sustainable tourism requires that those in the travel and tourism sectors work with others
across national, regional and local governments, with local communities and with those in other
industries to identify priorities on the sustainability agenda and to work together to achieve those
objectives.
x The UNWTO Guidebook on Indicators provides a useful checklist which can be used at a destination
level to determine, with other stakeholders, the issues and priorities which need to be addressed locally.
285

x Sustainability generally needs to be addressed locally within an enabling framework established by
international organisations and a legal and regulatory framework established by national and regional
governments. The framework of Local Agenda 21 articulated at the Earth Summit in 1992 provided a
process through which the sector, local communities, civil society and the appropriate spheres of
government can agree a shortlist of priorities, and allocate objectives for different stakeholders in order
to effectively address those local priorities.

x At Rio+20 the idea of Sustainable Development Goals (SDGs) gained support. UNWTO could work to
develop SDGs for the travel and tourism sectors within the appropriate national and regional
frameworks. By doing so it would entrench the sector in the development strategies of national
governments and ensure that the contribution of tourism to development is recognised.
x The UNWTOs Global Observatory on Sustainable Tourism (GOST) and the local Observatories provide
an appropriate mechanism for monitoring and reporting progress on socio-cultural, economic and
environmental performance on sustainability. Through an international network of local destination
observatories it will be possible to measure and report progress in managing tourism sustainably. This
will enable UNWTO to identify, promote and disseminate good practices and to demonstrate tourisms
local, national and international contribution to the emerging Sustainable Development Goals.

286


Closing Session

Mr. Zoltan Somogyi, UNWTO Executive Director for Member Relations and Services
Closing Remarks

UNWTO has been working in the field of sustainability indicators and promoting their use as
essential instruments for policy making, planning and management processes at destinations
since the early 90s. UNWTOs Guidebook on Indicators of Sustainable Development for Tourism
published in 2004 is the most comprehensive resource on the topic, based on a worldwide
review of indicators initiatives.
With the recent international tourism growth, the issue of sustainability has become a greater
imperative. The promotion of sustainable tourism development requires long-term impact
monitoring as well as necessary preventive and corrective measures. The need for specific
monitoring techniques is also very important.
The main aim of the Conference has been to assess the latest achievements in sustainable
tourism development, the challenges encountered and the actions that may be required for the
adaptation of UNWTOs sustainability agenda in order to better respond to the needs of the
Member States.
In order to develop the tourism sector in a sustainable manner and enhance the local socio-
economic impacts of tourism, many developing countries have made tourism a priority in their
national development policies, and are trying to formulate and implement interventions to
increase tourisms contribution to poverty reduction.
UNWTO is well positioned to continue supporting this process through, for instance, the
promotion of sustainability indicators as a comprehensive methodology to identify the challenges,
relevant needs and new opportunities for sustainable tourism, and support selected developing
countries in formulating and implementing sustainable tourism development strategies.
In UNWTOs efforts to generate know-how and disseminate information among its members, the
issues of sustainable tourism represent a high priority. Indicators of sustainable tourism play a
major role among practical instruments to plan and measure the progress in the sustainable
development of tourism.
UNWTO is pleased to be here to exchange ideas, new approaches and innovative thinking
related to the use of indicators in assessing sustainability in countries and destinations and to
take them into account for any further development. Through the various presentations, including
from our host country, we have appreciated the valuable work that our members have
undertaken on issues of sustainable development of tourism. We have also learnt of the many
challenges and difficulties encountered. We want to reassure you that UNWTO stands ready to
continue supporting our Member States on the path of advancing the sustainability agenda.
287

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