Customer Needs And Wants

Portability
Easy to tie into local area network
Can use on the road
Easy on eyes
Reliability of product (up-time)
Small footprint/size - slim design
Courteous service personnel
Want high performance over price
Can see, work on multiple programs
Easy to set up and use new PC
Can handle large scale tech. tasks
Able to tailor to individual needs
Fast processing and output
Fast access to graphical images
Computer is light weight
Computers are lowest price
Able to send and receive emails
Able to work on tiny graph. detail
Easy to use
Want to use live video
Financial stability of manufacturer
Service available everywhere
Ultra fast, handle large tasks
The more storage space the better
Competent sales personnel
Quick response to commands
Peace of mind-safe,secure,no hassle
Available in all local markets
Want more productive operators
Fun to use
Local technical service
Security - able to back up data
Established brand name
Fast network/internet
Minimum complexity for operators
Vendor is technical leader
Multi-purpose workstation
Fast service response time
Need to program special functions
Little training needed before use
Savings in operator cost (training)
Can connect to office when on road
Can be tailored to special appls.
Vendor around for long time
Service personnel trained often
Recommended by others

Costcutter
54
103
48
103
113
69
109
99
86
125
59
99
95
69
63
123
106
87
127
50
102
99
95
99
115
86
133
100
120
70
114
108
81
103
128
69
99
103
94
124
113
60
89
103
105
108

Innovator
Mercedes Workhorse
100
76
83
124
130
115
76
95
86
109
116
120
114
123
118
113
103
108
106
108
100
126
127
112
123
127
100
93
105
114
117
125
107
121
111
107
123
129
109
129
130
110
104
100
93
93
89
120
112
115
109
112
129
92
100
98
122
117
111
116
103
124
110
99
122
111
122
128
101
116
121
112
83
114
105
120
125
103
115
109
125
92
113
119
103
98
107
83
73
68
106
116
117
122
130
117
104
111
110
120
129
117
104
103
111
129
107
99
78
96
122
98
119
121
115
118
107
78
75
116
72
94
115
106
89
87
120
123
82
75
93
102
95
121
112
114
124
107

Web Customer Needs and Wants

Costcutter

Innovator

Mercedes

Workhorse

Easy to navigate on web site

Security of my credit card/identity
Like to buy on the web
Wants human sales reps/support
Able to track my purchase
Easy to make purchase on web

130
128
114
124
111
121

121
135
116
104
116
122

122
137
116
121
116
105

132
126
120
124
112
124

Traveler
122
110
126
121
123
120
104
107
98
113
95
107
110
102
114
107
127
85
104
118
102
110
98
118
98
107
119
107
101
106
119
108
107
118
111
109
89
112
95
110
104
128
105
105
103
111

Traveler

122
130
126
121
123
120
109
127
127
125
125
121
129
130
114
123
127
129
127
118
124
122
128
121
115
125
133
119
120
106
119
130
111
129
128
129
122
121
118
124
115
128
123
105
121
124

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t
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m
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t
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121
134
119
124
128
112