WASTE = FOOD

A Film by Rob van Hattum Produced by Icarus Films 2007

INTELLIGENT PRODUCT SYSTEMS

Michael William Cradle

Braungart, German ecological chemist McDonough, American architect

to cradle look at waste as food for growth everything to be a nutrient so that there is no waste in biology should go back to soil safely

Should Design

Everything

UPCYCLE, NOT RECYCLE

When

things are recycled, the materials is often down cycled and lose quality to cradle book made of plastic that can be melted into more books plastic does not need to be down cycled to be reused ink melts away when it is heated

Cradle

The The

ROHNER TEXTILE
SWITZERLAND
Wanted

to burn their waste but couldnt because the dyes they use was too toxic for dyes that were safe for the environment

Searched Now

turn their textile waste into felt to protect strawberry elds in the winter
Completely

biodegradable

BEAVERTON, OR
No

NIKE

waste goal by 2020 a shoe program shoes so that it is easy to take apart used to build tracks and sport surfaces

Reuse

Design Rubber Nike

Considered - new shoe made with natural hemp and materials, minimal adhesives, and no foam or backing

HERMAN MILLER
ZEELAND, MI
Hall
Greenhouse Assembly Building Natural Building

that respects the individual light, good air quality should form a part of nature

Workers

- more positive and productive

FORD - ROUGE PLANT

DETROIT, MI
In

2000, Ford renovated their most toxic plant

Wanted

to create a site where you would be happy to have your children play Natural Park

Industrial

BEIJING
400

million people will be in new housing in 12 years

Using

convention brick will destroy 25% of farmland and burn a lot of coal 6 new cradle to cradle cities in rural areas

Building

Hoping

to encourage people to stay in rural areas to stop the growth of urban regions.

EMOTIONAL DESIGN
The

design has to have an emotional component a system to love all species for all time

Design We Dont

must be supportive of other species want to just be less bad a little less does not protect anything

Destroying

CHANGE
If

we have a new consumer then the revolution can begin 5% of the population can question current methods then we can generate enough momentum to make changes

If

how our obsession with stuff is trashing the planet, our communities, and our health - and a vision for change by Annie Leonard

MATERIALS OF ECONOMY

GOVERNMENT LOOKS OUT FOR CORPORATION

RUNNING OUT OF RESOURCES

TOXINS ADDED IN PRODUCTION

WORKERS EXPOSED TO TOXINS

EXTERNALIZING THE COST

CONSUMPTION

RAMP UP ECONOMY AFTER WWII

PLANNED OBSOLESCENCE

PERCEIVED OBSOLESCENCE

UNHAPPINESS CYCLE

DISPOSAL

INTERVENTION