PROGRAMME STRUCTURE

FIRST SEMESTER

Course Code

Course Title

Lecture (L) Hours Per Week

Tutorial (T) Hours Per Week -

Practical /Field work (P) Hours Per Week 2 2 2 2 2

Total Credit

Page No.

MBA 101 Organization Behavior MBA 102 Accounting for Management MBA 103 Economic Analysis MBA 104 Marketing Management MBA 105 Information Technology for Managers MBA 106 Quantitative Techniques in Management MBA 142 Business Communication I MBA 143 Behavioural Science I Foreign Language I MBA 144 MBA 145 French MBA 146 German Spanish

3 3 3 2 3 3

4 4 4 3 3 4

1 1 2

1 1 2

Total

26

ORGANIZATION BEHAVIOUR
Course Code: MBA 101 Credit Units: 04

Course Objectives
To help the students gain knowledge about the functions and responsibilities of the manager and to provide students an understanding of Human Behaviour in organizations at individual, group and organizational level so as to enhance their managerial effectiveness.

Course Contents
Module I: Introduction to Self and Management The Transactional Analysis, Managing and Managers, The Challenges of Management, The Practice and Study of Management, Schools of Management Module II: Individual Learning, Perception, Personality, Conflict Management, Motivation and Job Performance Module III: Individual in the Group Group Processes, Introduction to team, Leadership, Power and Politics Module IV: Individual in the Organization Organizational Structure, Organizational Design, Organizational Culture

Examination Scheme
Components Weightage (%) CPA 5 TP 5 Q/S 5 A 5 ME 10 EE 70

References
Greenberg, J. & Baron, R.A. (2005), Behaviour in Organizations, Pearson Education. John W. Newstrom and Keith Davis, (1993), Organizational Behaviour: Human Behaviour at Work, Tata McGraw Hill, New Delhi Luthans, F. (2005), Organizational Behaviour, McGraw Hill International Edition. R. D. Agarwal, (1995), Organisation and Management, Tata McGraw Hill, New Delhi Robbins, S.P. (2005), Organizational Behaviour,(11th Edn.), Prentice Hall India. Schermerhorn, J.R. Jr.; Hunt, J.G. & Osborn, R.N. (1985), Managing Organizational Behaviour, John Wiley & Sons. Srivastava, S. (2000), Organizational Behaviour, Galgotia Publications.

ACCOUNTING FOR MANAGEMENT

Course Code: MBA 102 Credit Units: 04

Course Objectives
Participants in this course will develop the essential ability of all managers, to use complex accounting information as a platform for decision-making. As the course unfolds, participants will build an increasingly sophisticated level of understanding of the language of accounting and its key concepts. In addition the course develops skills in interpreting earnings statements, balance sheets, and cash flow reports. This ability to analyze financial statements will enable participants to deal more effectively with strategic options for their businesses or business units.

Course Contents
Module I: Accounting Basics Introduction, Foundations, Accounting policies, Accounting and management control, Branches of accounting, Recording of transactions and classification, Trial Balance & Errors, Cash book Module II: Final Accounts Preparation, Adjustments, Analysis, Depreciation Accounting, Reserves & Provisions. Form and contents of financial statements with reference to Indian Companies Act. Module III: Financial Statement Analysis Relation and Comparison of Accounting data and using financial statement information, Ratio Analysis, Cash flow analysis. Determination of Existing and future capital requirement. Module IV: Cost Accounting Elements of cost, Cost Classification and Allocation, Cost Sheet Module V: Management Accounting Emergence of Management Accounting, Marginal Costing and Cost Volume Profit Analysis, Budgeting & Variance Analysis.

Examination Scheme
Components Weightage (%) CPA 5 TP 5 Q/S 5 A 5 ME 10 EE 70

References
Bhattacharya, S.K. and Dearden, J ( 2006),Accounting for Management, Vikas Publishing House Narayanaswamy R (2005),Finanacial Accounting A Managerial Perspective, Prentice Hall of India. Maheshwari S N and S K Maheshwari (2006), Accounting for Management, Vikas Pub. House. Tulsian, P.C (2006), Financial Accounting, Tata McGraw Hill. Banerjee, A (2005), Financial Accounting, Excel Books. Ghosh,T.P (2005), Fundamentals of Management Accounting, Excel Books

ECONOMIC ANALYSIS
Course Code: MBA 103 Credit Units: 04

Course Objectives
To familiarize the students with theoretical concepts of modern Economic Analysis so that they can use these as inputs in managerial decision making process. Emphasis would be laid on the understanding of key economic variables both at micro and macro level which influence the business operations and strategies of the firm and the business environment under which they operate.

Course Contents
Module I: Theory of Demand and Supply Nature and scope of economic analysis: its relevance for managerial decision making, Demand analysis: nature of demand for a product- individual demand and market demand, demand by market segmentation. Demand function and determinants of demand. Supply function: determinants of supply of a product, law of supply. Elasticity of supply. Concept of elasticity of demand- income, cross, price and advertizing elasticity. Theorems on the price elasticity of demand. Applications of the concept of price elasticity of demand in business decisions. Demand forecasting-need for forecasting and techniques of forecasting. Cost concepts: costs relevant for management decision making. Economies of scale: internal and external. Cost function: cost and output relationship.

Module II: Theory of Production and Cost Production analysis: Production function-neo-classical, Cobb- Douglas, Leontief. Least cost combination of inputs for a firm. Concept of an isoquant-smooth curvature and right angle. Returns to scale and returns to a factor. Expansion path of a firm. Cost Analysis: Cost relevant for management decision making. Economies of scale: Cost Function: Cost and output relationship. An Analysis of the Objectives of a Business Firm: Profit Maximization Model , Baumouls Sales Maximization Model, Marriss Model of Managerial Enterprise Williamsons Model Of Managerial Discretion.

Module III: Market Structure: Price and Output Decisions Pricing and Output decisions Perfectly Competitive and Monopoly Market Pricing and Output Decisions- Under Monopolistically Competitive Market- Product Differentiation; Price Discriminating Monopolist; Models of Oligopolistic Market: Price Rigidity The Kinky Demand Curve Model Interdependence - The Cournot Model, Price Leadership Models, Cartels and Collusion.

Module IV: Macro Economics Analysis Economic Policy and Analysis: Macro Economic Variables and Functional Relationships. Business Environment: Factors Influencing the Business Environment. National Income Analysis. Models of Circular Flow of Money-Incorporating Savings Investment, Foreign Trade and Government Sector. Consumption Function, Saving Function and investment Function. Concepts of Investment Multiplier. Factors Influencing Consumption Function. Demand and Supply of Money: Transaction, Precautionary and Speculative Demand for Money; Liquidity preference function; Components of Money Supply. Business Cycles: An Analysis of Fluctuation in the level of Economic Activity. Phases of Business Cycles.

Inflation and Deflation: Demand Pull and Cost Push Inflation. Impact of Inflation . Analysis of Policies to control inflation. Deflation. Monetary Policy: Objectives of Monetary Policy. Function of Central Bank. Credit Policy and its implications on the Corporate Sector. Fiscal Policy: meaning, objectives and impact on economy. Money Market, Capital Market and Foreign Exchange Market.

Examination Scheme
Components Weightage (%) CPA 5 TP 5 Q/S 5 A 5 ME 10 EE 70

References
Gupta, G.S. (2006), Managerial Economics, Tata McGraw Hill Peterson, H.C and Lewis, W.C. (2005), Managerial Economics, Prentice Hall of India R Ferguson, R., Ferguson, G.J and Rothschild, R. (1993) Business Economics, Macmillan India. Chandra, P.(2006), Project: Preparation, Appraisal, Implementation and Review, Tata McGraw Hill.

MARKETING MANAGEMENT
Course Code: MBA 104 Credit Units: 03

Course Objectives
The objective of this course is to provide the students exposure to modern marketing concepts, tools, and techniques, and help them develop abilities and skills required for the performance of marketing functions.

Course Contents

Module I: Understanding Marketing in New Perspective Fundamentals of Marketing, Customer Value and Satisfaction, Customer Delight, Conceptualizing Tasks and Philosophies of Marketing Management, Value Chain, Scanning the Marketing Environment, Marketing Mix Elements, Difference between marketing and Selling, Relationship marketing, Social marketing, Strategic Planning in marketing, formulating the marketing plan.

Module II: Analyzing Consumers & Selecting Markets The factors influencing consumer behavior. The stages in the buying process, the buying decision making process, factors effecting the buying decision., Market Segmentations, Levels of Market Segmentations, Patterns, Procedures, Requirement for Effective Segmentation, Evaluating the Market Segments, Selecting the Market Segments, Tool for Competitive Differentiation, Developing a Positioning Strategy.

Module III: Managing Product & Pricing Strategies Classification of products, New Product development, stages of product development, Adoption process, Product mix decisions and line management, Length, width and depth of a line, line analysis, and brand management, product life cycle, stages in lifecycle and factors affecting each stage, Managing product life cycles. Setting the price, adapting the price, initiating and responding the price changes,

Module VI: Designing: Managing the Integrated Communication Channel functions and flows. Channel design decisions. Channel management decisions. Channel dynamics; vertical horizontal and multi-channel marketing systems. Market Logistics decisions. Effective Communication, Integrated Marketing Communication, Marketing Communication Process, Promotion mix, Advertising, Personal Selling, Sales Promotion and Publicity and Public Relations, Direct Marketing, Module V: Emerging Trends in Marketing An Introduction to Internet Marketing, Multi Level Marketing, E-Marketing, Green Marketing, Event Marketing, Types of Events, Sponsorship, Cause Related Marketing, Marketing for Non Profit Organizations Marketing Strategies for Leaders, Challenges, Followers and Nichers

Examination Scheme
Components Weightage (%) CPA 5 TP 5 Q/S 5 A 5 ME 10 EE 70

References

Kotler, Keller, Koshy, Jha, (2008), Marketing Management A South Asian Perspective, Pearson India Pvt. Kurtz, (2008) Principles of Marketing, Cengage Learning, India, S. Neelamegham, (2009), Marketing In India,Vikas publishing house, Biplo Bose, (2008), Marketing Management, Himalaya Publishing House. Paul Baines, Chris Fill, Kelly Page, (2009), Marketing, Oxford University Press Winner (2009), Marketing Management,Pearson India Pvt. William L. Pride and O.C. Ferrell, (1993) Marketing Concepts and Strategies, Boston, Houghton Mifflin. Czinkota and Kotabe , ( 2007) Marketing Management, Cengage Learning, India Evans, (2008), Marketing Management, Cengage Learning,India Rajan Saxena, (2010) , Marketing Management,Tata McGraw Hill

INFORMATION TECHNOLOGY FOR MANAGERS

Course Code: MBA 105 Course Objectives
This course will expose students to developments in computer technology and understand the working of a computer system. It will introduce end-user computing and build skills in using IT and understanding various technologies like internet, telecom, DBMS concepts, e-commerce etc. The course will expose the students to the latest trends in computer.

Credit Units: 03

Course Contents
Module I: Data Resource Management Introduction to DBMS, Benefits of DBMS over traditional file system, Types of DBMS, Application of DBMS using MS-ACCESS / ORACLE as a tool for understanding of DBMS concepts. SQL Query handling , Forms, Concept of Data Warehouses and Data Marts, Introduction to Data Centers. Storage Technologies and Architecture (DAT, NAS, SAN etc. ). Live examples of storage strategies of companies like Google, Amazon Wal-Mart dealing with storage crisis Module II: Telecommunications and Computer Networks Networked Enterprise :- Components, Types of networks, Advantages of Network Environment, Business Uses of Internet, Intranet and Extranet, Web 2.0/3.0 , Distributed/Cloud/Grid Computing, GPRS, 3G & 4G technologies, VOIP and IPTV. Module III: Electronic Commerce Systems Introduction to e-Commerce and M-Commerce, Advantages and Disadvantages of each. Concept of B2B, B2C, C2C , with examples. Concept of Internet Banking and Online Shopping, Electronic Payment Systems, development of e-commerce store Module IV :- e-governance Concept of e-governance , World Perspective , Indian Perspective , Technologies for e-governance , e-governance as an effective tool to manage the countrys citizens and resources, Advantages and Disadvantage of E-governance, E-governance perspective in India. Discussion on e-chaupal, Bhoomi etc. . Module V: Security Management The Information Security, System Vulnerability and Abuse, , Security Threats (Malicious Software , Hacking etc.) and counter measure . Definition of Cyber Crime and Types . Antivirus, Firewalls, AntiSpyware , Security Audit , Discussion on Overview of IT-ACT 2000.

Examination Scheme
Components Weightage (%) CPA 5 TP 5 Q/S 5 A 5 ME 10 EE 70

References
Norton P (2010), Introduction to Computers, Tata McGraw-Hill Potter T (2010), Introduction to Computers, John Wiley & Sons (Asia) Pvt Ltd Morley D & Parker CS (2009), Understanding Computers Today and Tomorrow, Thompson Press Jawadekar, WS (2009); Management Information System; Tata Mc Graw Hill Mclead R & Schell G (2009), Management Information Systems; Pearson Prentice Hall OBrein, JA (2009); Introduction to Information Systems; Tata Mc Graw Hill

QUANTITATIVE TECHNIQUES IN MANAGEMENT

Course Code: MBA 106 Course Objectives
The aim of this course is to develop the understanding of various statistical tools used for decisions making and how each applies to and can be used in the business environment using contemporary software.

Credit units: 04

Course Contents
Module I: Introduction Application of Statistics in Business; Classification of Data; Interpretation of computer output of diagrammatic and graphical presentation of data, measures of central tendency, measures of dispersion and skewness. Module II: Probability and Probability Distributions Concepts of Probability, Probability Rules, Probability of an event under condition of Statistical Independence and Statistical dependence, Bayes Theorem; Probability Distributions: Binomial Probability Distribution, Poisson Probability Distribution and Normal Probability Distribution. Module III: Sampling and Sampling Distribution Sampling: Basic Concept, Types of Sampling Errors and Precautions, Sampling Distribution of the mean, Sampling distribution of proportion, Determining of sample size for estimating population mean . Module IV: Tests of Hypothesis Null and Alternative hypothesis, One-Tailed and Two-Tailed tests of hypothesis, Type I and Type II error, population mean : known, population mean : unknown, population proportion. Hypothesis Testing to compare two populations: Test for two population means (Independent Samples), Tests for two population means (Dependent Samples), Tests for two population proportions (Independent Samples), Tests for two population variances (Dependent Samples), F-test, Chi Square Test Module V: Forecasting Techniques Correlation - Karl Person, Spearmans Rank methods, Regression Analysis Estimated regression equation, least squares method, coefficient of determination, interpretation of computer output for Regression, Time Series Analysis- Variation in Time Series, Numerical application of trend analysis.

Examination Scheme
Components Weightage (%) CPA 5 TP 5 Q/S 5 A 5 ME 10 EE 70

References
Anderson D.R; Sweeny D.J, Williams T.A (2002), Statistics for Business and Economics, Cengage learning. Kazinier L.J., & Pohl N.F. (2004), Basic Statistics for Business and Economics, New York: McGraw Hill. Levin Richard I. & Rubin David S.(1998), Statistics for Management, Pearson Education India Stephen .K.C. (2002), Applied Business Statistics: Text, Problems and Cases. New York: Harper and Row. Sharma, J.K. (2007), Business Statistics, Pearson Education India.

BUSINESS COMMUNICATION I
Course Code: MBA 142 Course Objectives
One cannotnot communicate. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level.

Credit Units: 01

Course Contents
Module I: Fundamentals of Communication Relevance of communication Effective communication Models of communication Effective use of language Module II: Tools of Communication Proficiency in English The international Language of business Building vocabulary (Denotative & connotative) Extensive vocabulary drills (Synonyms / Antonyms / Homonyms) One Word substitution Idioms & phrases Mechanics and Semantics of sentences Writing sentences that really communicate (Brevity, Clarity, and Simplicity) Improving the tone and style of sentences Module III: Barriers to Effective Use of Language Avoiding clichs Removing redundancies Getting rid of ambiguity Euphemism Jargons Code switching

Note: Two tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly.

Examination Scheme

Components Weightage (%)

CT1 20

CT2 20

CAF 25

V 10

GD 10

GP 10

A 5

CAF Communication Assessment File GD Group Discussion GP Group Presentation

References

Working in English, Jones, Cambridge Business Communication, Raman Prakash, Oxford Echoes: Jha Madhulika: Orient Longman Practical English Usage, Swan M , Cambridge

BEHAVIOURAL SCIENCE I
Course Code: MBA 143 Credit Units: 01

Course Objectives
This course aims at imparting an understanding of self and the process of self exploration, learning strategies for development of a healthy self esteem,importance of attitudes and their effect on work behavior,effective management of emotions and building interpersonal competence.

Course Contents
Module I: Understanding Self Formation of self concept Dimension of Self Components of self Self Competency Module II: Self-Esteem: Sense of Worth Meaning and Nature of Self Esteem Characteristics of High and Low Self Esteem Importance & need of Self Esteem Self esteem at work Steps to enhance Self Esteem Module III: Emotional Intelligence: Brain Power Introduction to EI Difference between IQ, EQ and SQ Relevance of EI at workplace Self assessment, analysis and action plan

Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions Healthy and Unhealthy expression of emotions Anger: Conceptualization and Cycle Developing emotional and interpersonal competence Self assessment, analysis and action plan Module V: Leading Through Positive Attitude Understanding Attitudes Formation of Attitudes Types of Attitudes Effects of Attitude on Behaviour Perception Motivation Stress Adjustment Time Management Effective Performance Building Positive Attitude

Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioural change as a result of training Exit Level Rating by Self and Observer

References

Towers, Marc (1997), Self Esteem, American Media Covey, R. Stephen (1992),Seven habits of Highly Effective People,Simon & Schuster Ltd. Khera Shiv(1999), You Can Win, Macmillan Gegax Tom, Winning in the Game of Life, Harmony Books Chatterjee Debashish (1998), Leading Consciously, Viva Books Pvt Ltd. Dr. Dinkmeyer Don, Dr. Losoncy Lewis, The Skills of Encouragement: St. Lucie Press. Singh, Dalip (2002), Emotional Intelligence at work, Sage Publications. Goleman, Daniel (1995),Emotional Intelligence,Bantam Books Goleman, Daniel (1998),Working with E.I.,Bantam Books.

FRENCH - I
Course Code:MBA 144 Credit Units: 02

Course Objectives
To familiarize the students with the French language with the phonetic system; accents; manners; cultural aspects. To enable the students to establish first contacts; and identify things and talk about things

Course Contents
Unit 1 Contenu lexical: Unit 1: Premiers contacts 1. Nommer des objets, sadresser poliment quelquun 2. se prsenter, prsenter quelquun 3. entrer en contact : dire tu ou vous, peler 4. dire o on travaille, ce quon fait 5. communiquer ses coordonnes Unit 2: Objets 1. 2. 3. 4. 5. identifier des objets, expliquer leur usage Dire ce quon possde, faire un achat, discuter le prix. Monter et situer des objets Dcrire des objets comparer des objets, expliquer ses prfrences

Contenu grammatical: 1. articles indfinis, masculin et fminin des noms, pluriel des noms

2. Je, il, elle sujets, verbes parler, habiter, sappeler, tre, avoir, masculin et fminin des adjectifs de nationalit 3. 4. tu, vous sujets, verbes parler, aller, tre, cest moi/cest toi verbes faire, connatre, vendre, cest/il est + profession, qui est -ce ? questce que ... ?

5. article dfini, complment du nom avec de, quel interrogatif 6. adjectifs possessifs (1), pour + infinitif 7. verbe avoir, ne...pas/pas de, question avec est-ce que ?, question ngative, 8. Prpositions de lieu, il y a/quest-ce quil y a 9. accord et place des adjectifs qualificatifs, il manque... 10. comparatifs et superlatifs, pronoms toniques, pronom on rponse Si

Examination Scheme

Components Weightage (%)

CT1 20

CT2 20

C 20

I 20

V 15

A 5

C Project +Presentation I Interaction/Conversation Practice

References
le livre suivre : Franais.Com (Dbutant)

GERMAN - I Course Code: Units: 02 MBA 145 Credit

Course Objectives
To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany

Course Contents

Module I: Introduction Self introduction: heissen, kommen, wohnwn, lernen, arbeiten, trinken, etc. All personal pronouns in relation to the verbs taught so far. Greetings: Guten Morgen!, Guten Tag!, Guten Abend!, Gute Nacht!, Danke sehr!, Danke!, Vielen Dank!, (es tut mir Leid!), Hallo, wie gehts?: Danke gut!, sehr gut!, prima!, ausgezeichnet!, Es geht!, nicht so gut!, so la la!, miserabel!

Module II: Interviewspiel To assimilate the vocabulary learnt so far and to apply the words and phrases in short dialogues in an interview game for self introduction.

Module III: Phonetics Sound system of the language with special stress on Dipthongs

Module IV: Countries, nationalities and their languages To make the students acquainted with the most widely used country names, their nationalitie and the language spoken in that country.

Module V: Articles The definite and indefinite articles in masculine, feminine and neuter gender. All Vegetables, Fruits, Animals, Furniture, Eatables, modes of Transport

Module VI: Professions To acquaint the students with professions in both the genders with the help of the verb sein.

Module VII: Pronouns Simple possessive pronouns, the use of my, your, etc. The family members, family Tree with the help of the verb to have

Module VIII: Colours All the color and color related vocabulary colored, colorful, colorless, pale, light, dark, etc.

Module IX: Numbers and calculations verb kosten The counting, plural structures and simple calculation like addition, subtraction, multiplication and division to test the knowledge of numbers. Wie viel kostet das?

Module X: Revision list of Question pronouns W Questions like who, what, where, when, which, how, how many, how much, etc.

Examination Scheme

Components Weightage (%)

CT1 20

CT2 20

C 20

I 20

V 15

A 5

C Project + Presentation I Interaction/Conversation Practice

References

Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach, Deutsche Sprachlehre fr Auslnder P.L Aneja, Deutsch Interessant - 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2 Braun, Nieder, Schme, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH I

Course Code: Units: 02

MBA 146

Credit

Course Objectives
To enable students acquire the relevance of the Spanish language in todays global context, how to greet each other. How to present / introduce each other using basic verbs and vocabulary.

Course Contents

Module I A brief history of Spain, Latin America, the language, the cultureand the relevance of Spanish language in todays global context. Introduction to alphabets.

Module II Introduction to Saludos (How to greet each other. How to present/ introduce each other). Goodbyes (despedidas) The verb llamarse and practice of it.

Module III Concept of Gender and Number Months of the years, days of the week, seasons. Introduction to numbers 1-100, Colors, Revision of numbers and introduction to ordinal numbers.

Module IV Introduction to SER and ESTAR (both of which mean To Be).Revision of Saludos and Llamarse. Some adjectives, nationalities, professions, physical/geographical location, the fact that spanish adjectives have to agree with gender and number of their nouns. Exercises highlighting usage of Ser and Estar.

Module V Time, demonstrative pronoun (Este/esta, Aquel/aquella etc)

Module VI

Introduction to some key AR /ER/IR ending regular verbs.

Examination Scheme

Components Weightage (%)

CT1 20

CT2 20

C 20

I 20

V 15

A 5

C Project + Presentation I Interaction/Conversation Practice

References

Espaol, En Directo I A Espaol Sin Fronteras