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PROJECT REPORT
ON
FOR
BY
3
ACKNOWLEDGMENT
5
OBJECTIVES
7
EXECUTIVE SUMMARY
11
INDUSTRY OVERVIEW
15
COMPANY OVERVIEW
24
THEREOTICAL BACKGROUND
35
DATA ANALYSIS
FINDINGS 41
RECOMONDATION 42
2
ACKNOWLEDGMENT
I especially thank my project guide Mr.Yuvraj Lahoty for his valuable guidance,
co-operation and encouragement throughout the project.
I will always remain indebted to My Family for their constant moral support and
advice, which has helped me in every way of life.
Lastly I would like to specially thank the subordinates and my all friends for their
valuable support.
Place-
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OB JECTIVES
4
OBJECTIVES
Every work has its objective, and by taking that in to consideration work gets
Primary objectives
Secondary objective
Primary objectives
Secondary Objectives
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EXECUTIVE SUMMA RY
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EXECUTIVE SUMMARY
Introduction of project
In India Automobile industry is growing from last 5 years, so the industries which
relates, directly or indirectly to automobile industry is also growing. The market of
this industry increased tremendously from last 5 years.
Foundry product industry is one of the major industries which directly relate
automobile industry. As major casting plant are developing in India the foundry
product and chemical allied industry show high potential.
The major work of this project is on finding out the potential of foundry product
and chemical allied in industry under which,
1. Increase the sale volume from existing customer
2. making regular follow up
3. marketing the foundry chemicals and allied
4. Analysis of the customer satisfaction level
The project includes marketing the foundry chemicals allied product to the
industries which require this product for casting, and analysis of customer
satisfaction level.
Project Title
The title of the project is PRODUCT OPPORTUNITIES IN INDUSTRIES AND
ANALYSIS OFCUSTOMER SATISFACTION
7
WHY?
There are some specific reasons behind to choose this project for working under
the AFCIL INDUSTRIES LTD., They Are:
Location
Duration:
The duration of this project was 1st of June to 20th July2006. In this duration, I
work mostly in pune city, Ahmednagar,and kolhapur.
8
Result:
9
IN DUSTRY OVERVIEW
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INDUSTRY OVRVIEW
The Indian Foundry Industry occupies a special place in shaping the country s
economy. India is currently among the 10 largest producers of ferrous and non-
ferrous castings and has over 6500 foundries in the small, medium, and large
scale sectors. Approximately 90% are in the small scale. India exports annually
above Rs.700/- crores worth of castings to countries like USA, U.K., Canada,
Germany etc.
Basic technologies have not undergone much change but the emphasis has
changed. The world has become more environmentally conscious and
technologies have to conform to more and more stringent environment norms.
The U.S. foundry population has declined by about one-third over the last 20
years largely due to the cost of legislative compliance. This has given the Indian
producers a good opportunity for export market.
Even with these improvements the export of castings from India amounted to
only one percent of the world requirement. In the near future there will be ample
scope for the Indian foundry Industry to forge strategic alliances with their
counterparts in the developed countries which are on the verge of closure
primarily due to three major reasons:
1. waste disposal and highly stringent pollution control
regulations,
2. high manpower costs, and
3. acute shortage of trained personnel to work in foundries.
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This is where Indian foundries can make their presence felt in the international
market by approaching foreign foundries to source castings from India at more
economical prices and thus enhance their market share.
With the new liberalized polices of Govt. of India, Foundries have taken a new
shape to cater to the present domestic and export demand of the country.
The Indian Foundry industry, witnessing an unprecedented boom and the foreign
outsourcing on the Indian foundries, is showing rapid growth.
India can also benefit from this phenomenon. The world market is estimated to
be in excess of US$ 10 billion. India has been witnessing an average growth of
more than 7% per annum over the last 7 years. However, its share in the world
market is still less than 1%. This is attributed to use of traditional and
obsolete technology.
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That will bring vast scope for improvement in the management, productivity,
capacity utilization, and customer satisfaction and to meet global competition.
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COMPA N Y OVERVIEW
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COMPANY OVERVIEW
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Some of the major customers which company have:
TATAMOTORSLIMITED
BAJAJ TEMPO LIMITED
KIRLOSKAR BROTHERS LIMITED
KIRLOSKAR OILENGINES LIMITED
KIRLOSKARPNEUMATIOCSCO.LIMITED
SIMPLEX CASTING LIMITED, BHILAI.
BHARAT HEAVI ELECTRICALS LIMITED, HYDRABAD, BHOPAL, HARIDWAR.
SHANTHI GEARS LIMITED
BEEKAY ENGINEERINGAND CASTING LIMITED
BHILAI ENGG.CORP.LTD
SHRIRAM FOUNDRY LTD.
ASHTA LINERS PVT.LTD
WALCHANDNAGAR INDUSTRIES LTD.
CASPRO METALS LTD.
GREAVES COTTON LTD.
VIR ALLOYS
HOGNOUS INDIA
JAYANTHI CASTING
STAR CASTING
ONKAR FOUNDERS&ENG
ABHINAV ALLOYS.
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Products which Customer use:
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Products which company manufactures:
AFCIMOL
AFCIMOL is a range of solvent based inflammable & air drying mould & core
washes with graphite, Zircon, Magnesite & mixed ceramic filler for general-
purpose use depending on their individual application characteristics are
available in powder paste or ready for use form.
INTRODUCTION:
The use of mould & core wash has now become an important & accepted part of
foundry practice. This was not always the case, but the increased importance of
good surface finish on a castings & the realization of the greatly reduced cleaning
costs made possible by their use, have over the past few years, awakened
realization to the considerable advantages their regular use can show.
In the same way, too, the use of solvent based dressings in India largely
developed by AFCIL has long passed the experimental stage & is now accepted
as most satisfactory, fulfilling the long felt need for a material combining the
benefits of a dressing & skin drying agent.
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AFCICOAL
SAND ADDITIVES
FUNCTION:
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AFCIFIX
INTRODUCTION:
AFCIFIX is an inorganic, medium viscosity self setting adhesive which develops
a bond of moderate strength when used for jointing purposes. AFCIFIX varities
are greatly suitable for jointing half cores, repairing damaged cores & building
intricate core assemblies.
DESCRIPTION :
AFCIFIX is supplied in white / yellow / red colour paste form & is particularly
suitable for jointing moulds & cores produced by carbondioxide process. It has
good air setting properties when applied to cold cores & sets in about 1-2 hours.
Dressing may be applied over AFCIFIX joint without any ill effect.
AFCIBOND 31
INTRODUCTION:
AFCIBOND 31 is prepared from specially selected materials. These additives
are suitable for green sand molding & are recommended for all synthetic, semi-
synthetic and natural sand for iron, steel & non-ferrous castings.
Non-irritant & non-toxic sand additive. It is a superior quality sodium base binder.
It gives exceptionally high green & dry strength. It imparts excellent flow ability.
It has high thermal stability & lower rejects. It develops high cohesive strength &
maintains mould strength in pressure casting.
It gives sharp & strong mould edges & corners
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AFCIHOLD 21
AFCIFEED
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SPECIFICATION:
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THEROTICA L
BACKGROUND
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THERIOTICAL BACKGROUND
Marketing Concept:
Marketing is the performance of business activities that direct the flow of goods
and services from the producer to the consumer.
Marketing is the economic process by which goods and services are exchanged
between the maker and the user, their values determined in terms of money
prices .
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Direct Marketing
In direct marketing, the marketer sells to the customer directly; he reaches out to
them directly; communicates with them directly and also delivers the product
directly. The marketer knows his customer and has on his hands a specific profile
of each individual customer.
Direct marketing is interactive to a large extent. For example, while mass
marketing has to remain content with one way messages, flowing from firm to the
market, direct marketing enjoys the advantage of two way communication,
between the firm and every one of the customers. In fact here both sides are able
to seek and obtain clarifications in an interactive way.
In direct marketing, the marketer secures the sale directly from the customer and
enables the latter to receive the product without having visit to retail outlet.
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Direct marketing tackles all the component tasks of marketing such as customer
identification, product adaptation, packaging modification, distribution, price
negotiation, marketing communication, and sales promotion in an integrated and
compressed manner. In direct marketing it eliminates all intermediaries and
handles the consumer directly and in one action. It also reaches the product to
the consumer directly.
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Consumer Satisfaction
Creating and delivering better customer value is the only route by which firms
implement the marketing concept. Customer satisfaction is the central theme of
the marketing concept and it is achieved by delivery of customer value.
It is obvious that it is through its market offering that a firm extends the benefits
that he seeks from the offer and makes mental note of the total value provided by
the offer. The total weight he assigns to a product offer reflects the value he
perceives in it. The customer has to pay cost for acquiring this value. This cost
includes the price of the product plus other elements of cost to him, economic
and non economic. He is happy when the value exceeds the cost he incurs. And,
he gets satisfaction when on using the product. He finds that the value he
actually receives matches the value he assumed. The larger the value cost, the
greater is satisfaction. He compares the value cost gaps of competing offers and
selects the one that gives him the best trade off.
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RESEARCH
Research in common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent information on
a specific topic.
In fact research is an art of scientific investigation. a careful investigation or
inquiry specially through search for new facts in any branch of knowledge.
Some people consider research as a movement, a movement from known to
unknown .It is actually voyage of discovery.
According to Clifford woody research comprises defining and redefining
problems, formulation hypothesis or suggested solutions: collecting, organizing
and evaluating data; making deductions and reaching conclusion; and at last
carefully testing the conclusion to determine whether they fit the formulating
hypothesis. the manipulation of things, concepts or symbols for the purpose of
generalizing to extend, correct or verify knowledge, whether that knowledge aids
in construction of theory in the practice of an art. Research is thus, an original
contribution to the existing stock of knowledge making for its advancement. It is
the persuit of truth with the help of study, observation, comparison and
experiment .In short, the search for knowledge through objective and systematic
method of findings solution to a problem is research. The systematic approach
concerning generalization. As such the term research refers to the systematic
method consisting of enunciating the problem, formulating a hypothesis,
collecting the facts or data, analyzing the facts and reaching certain conclusions
either in the form of solutions towards the concerned problem or in certain
generalizations for some theoretical formulation. and the formulation of a theory
is also research.
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Objectives of research
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Market Research
1. Problem definition
2. Defining research objectives
3. Work out research design
4. Deciding on the source of data
5. Planning and deciding on data collection techniques and tool.
6. Analyzing data
7. Conclusion.
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Problem definition
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Research design
In this stage the marketing research process is deciding on the research design.
There are three types of research design namely:
Exploratory
Descriptive
Causative
Exploratory research: Exploratory research is conducted when the researcher
does not kno0w how and why a certain phenomenon occurs.
Descriptive research: Descriptive research is carried out to describe a
phenomenon or market characteristics.
Causative research: Causative research is done to establish a cause and effect
relationship.
Sources of data
Primary sources refer to data collected directly from the market place-
customers, traders suppliers are often major sources. These are often reliable
data sources and help in overcoming limitation of secondary data. The problem
of in primary data is the cost, both in terms of money and time.
Primary data are of two types- census and sample
Census refers to the collecting from entire population.
Samples refer to a pie taken from population.
The decision on sample size is based on the time available to the researcher and
decision maker It is also depend upon nature of the problem or research design.
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Secondary sources of data refer to information that has been collected earlier by
someone else. Often this includes printed or published reports, news item and
industry. This include internal document like invoice, sales report, payment
history of customer and dispatch records.
Secondary data offers the advantage of economics of time and cost. It offers
the benefit of convenience to the researcher. In addition to this direct advantage,
secondary data offer a solution to the research problem.
Data collection:
33
Data Analysis-The next stage is that of data analysis. it is important to
understand that raw data has no usage in marketing research. hence appropriate
analytical tools must be used. The most elementary is the arithmetic analysis
using percentile and ratios.
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DA TA A N A L YSIS
35
Are you satisfied with product Quality?
25 22 3
25
20
15
10
0
Yes No
Yes
No
36
Are you satisfied with Price of the product?
25 16 9
16
14
12
10
8
6
4
2
0
Yes No
Yes
No
37
Are you satisfied with Packaging of the material?
25 9 16
16
14
12
10
8
6
4
2
0
Yes No
Yes
No
Interpretation: Most of the entire customers are satisfied with dealing with
company.
38
Are you satisfied with credit time given by company?
25 13 12
Yes
No
Yes
No
39
Are you satisfied with overall dealing with company?
25 24 1
Yes
No
Yes
No
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Findings
Most of the customers are not satisfied with packaging of the product.
Most of the entire customers are satisfied with dealing with company.
41
Recommendation:
Management has to look and work on the cost of production. The efforts
have to take on reducing cost of production.
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