Best Small/Medium-Sized Agency in the US for 6 years

Public Relations

What We Believe

The Story Sells The Brand

An Idea-Driven Agency

Ideas born out of brand assets and consumer truths Ideas come first; then the media, then the gadgets Ideas that engage first, sell second

Our Capabilities
Areas of Expertise:
National & Local Publicity Programs Promotions/Events Brand Transformations Collateral Creation PSAs Philanthropy/Cause-Related Digital/Online PR New ______ Launches By-Lined & Op-Ed Articles Brand Integration B2B Experiential Marketing

Client Experience

Why PR Works
Third-party endorsement Having someone else tell our story Builds, maintains and strengthens relationships with stakeholders Advances the core aspects of the brand Affords us the opportunity to Lead the Discussion Brings a brand to life Moves people to action It can be so many things to so many different people

Our Approach
How we approach an assignment: Grab headlines - be part of the national conversation, but also think and act local Our clients are experts - use them Capitalize on seasonal and opportunistic events Inject creativity and truth into our news Search for the hidden stories Keep it fresh, keep it current and keep it real Different interests for different interests - Audience-specific PR Leverage a clients size (data, surveys, trends, etc.) Symbiotic PR - Working with other disciplines to make any idea work a little harder

Our Results

How It Comes Together

National Exposure
A cigar legend sets out to capture lightning in a bottle a second time with E.P. Carrillo Cigars

Turning a Boston fish fight into a First Amendment issue for Legal Sea Foods.

The ubiquity of the neighborhood Duane Reade is matched only by its new ad campaign.

Justice Brands and the rise in beauty products aimed at a much younger demographic.

Everybodys an Expert
A Dressbarn spokesperson took the lead in offering great tips on how your wardrobe can help dress down the pounds.

We use spokespeople to not only identify and dissect trends, but to showcase new and timely products.

Meijer dietitians are widely viewed as food and nutrition experts throughout the Midwest.

A Men's Wearhouse expert offered sage advice on looking good for the job interview.

Thinking Local, Acting Local

Whether its Kalamazoo or Columbus, Meijer stores are the backdrop for thousands of local stories.

Duane Reades image as a trusted neighborhood pharmacy was reinforced with a free flu shot giveaway.

You cant get any more hyper-local than a student newspaper; an ideal target for eCampus.com.

Local morning shows vowed to help women dress appropriately at weddings with these Looks that wont crash a wedding segments with dressbarn.

Developing Creative News Angles

Rather than a typical Whats New story, we looked at which bags work best for certain body types for Dressbarn.

Legal Sea Foods provides its take on the best/most humane way to "prepare" a lobster.

Legal Sea Foods chef explains to the TODAY show how some restaurants engage in bait & switch.

Meijer creates a number of "football-themed" tailgate dishes for live remotes. A Gum-Bo Schembechler anyone?

Seize-onal Opportunities
Our goal for Meijer during Black Friday is to garner as many TV cameras and column inches as possible.

For Jackson Hewitt Tax Service, the brand needs as much exposure as possible before April 15.

The tuxedo business at Men's Wearhouse needs an aggressive push during prom season and the summer wedding season.

With August 5 serving as National Oyster Day, who better to discuss the shellfish than Legal Sea Foods.

Capitalizing on Opportunistic News

Jumping on the bandwagon early is key to moving merchandise for Sports Authority.

Justice took advantage of the state of Illinois announcement to institute a tax-free holiday for back-to-school clothing.

With the Giants and Patriots in the Super Bowl, Legal Sea Foods raised the (chowder) debate: Manhattan or New England?

Capitalizing on a recent survey, Dressbarn shows viewers How Not To Dress Like A Tourist.

Turning Marketing Programs into News

With Meijer sponsoring Danica Patrick and NASCAR, we developed a number of creative ways to leverage the partnership.

A controversial new ad campaign from Legal Sea Foods was destined to roil the waters with the readers of USA TODAY.

Looking to elevate rum to premium status, Appleton Estate broke a new advertising campaign to signal its desire.

For Carrillo Cigars, its social marketing efforts were featured as a case study in the NY Times.

Finding The Right Place For The Right Story

Perceived negatively, Duane Reade began a makeover of its beauty department, which caught the eye of the media.

It was only fitting that Esquire would be interested in White Rocks timeless, classic beauty, Psyche.

The aging of the Baby Boomer creates new challenges for retailers such as Walgreens, as the TODAY show explains.

Looking to secure a profile on Legal Sea Foods' CEO, an obvious fit was the "How I Work" column in INC.

Digital And Online Publicity

After a long hiatus, New Yorks Lenox Hill Hospital got back into the marketing arena with a new ad campaign.

Creating Infographics is a smart way to present timely topics for eCampus.com.

The opening of a new Duane Reade on Wall Street appealed to the NY Times City Room blog.

Targeting bloggers with content, promotions and exclusive events goes a long way for Dressbarn.

Cause Related Programs

Meijer partnered with Homeless to Harvard author Liz Murray to promote her book and philanthropy program across the Midwest.

Dressbarns Pink Pledge encouraged women to take a pledge during Breast Cancer Awareness Month to live a healthier life.

Dressbarn experienced record donations and more than 100 TV segments promoting its four-day suit drive.

A thrice-annual food donation drive by Meijer, called Simply Give, helps re-stock nearly 200 local food pantries.

What We Do For Clients

Increase visibility on a national and local level Create programs to drive traffic Target online media and digital opportunities Develop brand-building programs Assist with social media efforts Bring added excitement to the brand Support/leverage expansion and growth Reach new audiences, explore new territory

Best Small/Medium-Sized Agency in the US for 6 years