Undergraduate Assignment Title of Module Assessmen t Task

Level 6 - STRATEGIC MANAGEMENT

In a report identify the need for strategic change in the contemporary, competitive environment of 2011. Identify the need for change, how the organization might realign itself to the needs of the external environment and evaluate the possible outcome of the strategic change programme. Support your answer with reference to a range of strategic management theories. The competitive environment, organisational culture, change management, corporate leadership, corporate culture should be addressed. Identify and evaluate how a knowledge of strategic management/strategic thinking together with change management can improve an organizations competitiveness and efficiency. You are encouraged to provide a critique of contemporary strategic management research and practice.

Assessmen t format

Bibliography Appendix

Word limit

3,000 maximum

plus an appendix

Word Limit Penalty 10% excess - no reduction 20% - 5%, 30% - 10%, 40% - 15%, 50% - 20% Assessment in excess of the word limit will be penalised in accordance with the above scale. Learning outcomes to be examined in this assessmen t Identify the relationship and the need for compatibility between corporate strategic and functional management policies. Analyse the internal and external influences on corporate objectives and strategy. Demonstrate the need for flexibility in strategic management and the practical limits of quantifying corporate strategy. 5.

Assessment criteria Content, style, relevance, originality

Explanatory comments Maximum marks for each on the assessment section criteria Professional presentation skills. Ownership of the material presented. Persuasive, holistic approach Original, critical thought. Report

50

Format, referencing, bibliography

Harvard referencing. Good range of books and journal articles. Correct grammar and syntax.

10

Constructive critical analysis, introduction, conclusion

Critique of a range of 40 strategic theories/models/approa ches. Practical and pragmatic conclusion & recommendations. Include material beyond that presented in module. Embrace critical as well as normative perspectives and demonstrate utilisation of relevant critical reading

Students should conform to the conventions of the above assessment format in the preparation of their assignments. The

relevant assessment criteria have been stated to enable and guide students in the preparation of their work. Achievement of the learning outcomes and the application of relevant theories to the assessment task should be demonstrated.