Paula Oliveira

www.linkedin.com/in/paulaoliveira1 | paula.oliveira0310@yahoo.com | 408.204.0024

Strategist. Innovator. Leader. Specializing in branding, marketing communications, digital marketing, and social media. Delivering the expertise to help you build brand awareness, increase your companys mindshare, and invigorate your customer and partner base.

Key Accomplishments
Branding o Extended Ciscos TOMORROW starts here. brand campaign to partner ecosystem o Directed global brand refresh for chipmaker LSI o Drove rebranding initiative to position Quantum as storage market leader Digital Marketing o Created digital strategy, launched new corporate site and intranet for LSI o Led social media adoption of Yammer, Facebook, Twitter and LinkedIn for LSI o Developed award-winning corporate site, channel portal and e-store for Quantum o Drove demand generation, SEO and paid search for Quantum Channel Marketing o Created and executed global communications strategy for Cisco Partner Summit o Designed leading-edge channel portal for LSI, resulting in 13% increase in partner satisfaction o Implemented demand generation campaigns for LSI, growing channel database by 55%

Experience
Cisco Systems (Finocchio Consulting), San Jose, CA 2012 - present Senior Marketing Manager, Integrated Marketing Campaigns Leading integrated marketing campaign to extend new brand strategy to partners: launch, training and comprehensive market-to and market-through campaigns. Executing global marketing communications strategy for Cisco Partner Summit and key strategic events. LSI Corporation, Milpitas, CA 2007 - 2012 Director, Integrated Marketing Directed refresh of brand platform. Redesigned corporate site, channel portal, and intranet. Created multi-touch demand generation campaigns, resulting in 25% revenue growth and 55% database increase. Managed a team of 15 with a $3M budget. 24/7 Workspace, Inc., Morgan Hill, CA 2006 - 2007 Director of Marketing Developed and executed integrated marketing campaigns, including e-mail, advertising, SEO, and paid search, increasing revenue by 30%. Managed the Sales and Operations teams. Rambus Inc., Los Altos, CA 2003 2004 Online Marketing Consultant Delivered a roadmap for the corporate website redesign to address gaps in navigation, information architecture, content and visual design.

Quantum Corporation, Milpitas, CA 1999 - 2003 Senior Manager, Branding and Digital Marketing Directed development of new brand platform. Redesigned and launched the corporate site and channel portal, generating first-year online sales of $1.2M and reducing web management costs by 70%. Launched demand generation campaigns, resulting in a 36% channel database growth and 230% increase in sales leads. AeA (American Electronics Association), Santa Clara, CA 1988 - 1998 Vice President, Corporate Marketing Led marketing communications, advertising, public policy events, market research, and customer service teams. Managed for-profit subsidiary, overseeing product portfolio, marketing and sales, partner management, and P&L.

Education and Professional Development

MBA/Marketing College of Notre Name B.S. in Business Administration/Marketing San Jose State University Stanford University AeA Mini-MBA and AeA Managing Change and Innovation UC, Berkeley Media Training and Coaching Licensed stockbroker (Series 7)

Language Skills
Fluent in English and Portuguese

www.linkedin.com/in/paulaoliveira1 | paula.oliveira0310@yahoo.com | 408.204.0024