VentureOut in Moldova Brochure

October 30 - November 1, 2013 Chisinau, Moldova
VentureOut
Supporting Access to International
Markets for Startups & SMEs
VentureOut is an initiative by infoDev and CRDF Global to propel expansion-ready
mobile entrepreneurs into enticing international markets.
AGENDA 1
VENTUREOUT FINALISTS 4
ABOUT INFODEV 6
ABOUT CRDF GLOBAL 8
ABOUT VENTUREOUT 10
MOBILE TITANS 11
MENTORS, SPEAKERS & JUDGES 24
CRDF GLOBAL TEAM 26
INFODEV TEAM 27
VENTUREOUT SELECTION PROCESS 28
VENTUREOUT GLOBAL REACH 29
VENTUREOUT IN THE NEWS 30
RESOURCES FOR ENTREPRENEURS 32
VENTUREOUT PARTNERS 33
ENTERPRISE APP DEVELOPER ATLAS 34
TECHCONNECT VENTUREOUT VISUAL 36
BEST OF VENTUREOUT 38
POWERED BY
VentureOut
Table of Contents
VentureOut is an initiative by infoDev and CRDF Global to propel expansion-ready mobile entrepreneurs into enticing international markets.
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VentureOut
Wednesday, October 30, 2013
9:00 - 9:30
Welcoming Remarks
- Abdoulaye Seck, Country Manager, World Bank Moldova
- Ovidiu Bujorean, Senior Manager, CRDF Global
9:30 10:30
Partnering on the mind-to-market path
Moderator: Ana Chirita, Executive Director, Moldovan Association of Private ICT Companies (ATIC)
- Doina Nistor, Chief of Party USAID CEED II
- Alexandr Muravschi, Senior National Advisor, GIZ
- Iulia Iabanji, General Director, ODIMM (organization for SMEs)
- Sperana Olaru, Project MAnager, EU Delegation to Moldova
10:30 11:00 Break
11:00 - 12:30
Internationalization through enablers case study discussion:
- Lucia Usurelu, Entranse Soroca business incubator, Moldova
- Oleg Stiopca, Bizgates, Moldova
- Andrei Cumpanici, Hortipro, Moldova
- Vasily Molochkov, Director, Mogilev Technopark, Belarus
- Igor Kuryanovic, CEO, ReCommerce, Belarus
12:30 - 13:30 Lunch
13:30 - 14:15
Global Networking Skills Building Session:
Polish your networking skills
- Ovidiu Bujorean, Senior Manager, CRDF Global, Speaker ovibees.com
14:15 - 15:00
Partnership Formation: Conversation with international tech experts
- David Kirsch, Associate Professor, University of Maryland
- Philipp Kandal, Co-founder and CTO, Skobbler
- Augie Rakow, Managing Associate, Orrick Emerging Companies Group
Moderated by Ovidiu Bujorean, Senior Manager, CRDF Global, Speaker ovibees.com
15:00 - 15:30 Break
15:30 - 17:00
Strengthen the entrepreneurial community through providing value to entrepreneurs - In this practical session we will
discuss how to run compelling business competitions and how to maximize the benefts of mentorship. With clear plans
and skill building events, we can help unite the community and leave lasting lessons for entrepreneurial success.
- Mariam Davtyan, Director, mLab Eastern Europe & Central Asia: a view from Armenia
- Radu Ticiu, Coordinator, ECAbit: Eastern Europe and Central Asia network of business incubators
- Gary Fowler, CEO, Fowler Intl / Skolkovo Startup Academy, Russia
Agenda
Tweet: @VOChallenge/#VOMoldova
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Agenda
Thursday, October 31, 2013
VentureOut
9:00 - 9:30
Icebreaker and Entrepreneur Introductions
Ovidiu Bujorean, Senior Manager, CRDF Global and David Kirsch, Associate Professor, University of Maryland
9:30 10:30
Learn: Business Model Canvas & International Customer Discovery Overview:
Learn how to create your dynamic roadmap to market validation and success.
David Kirsch, University of Maryland
10:30 10:45 Break
10:45 - 11:15
Learn: Building a startup from emerging markets
Philipp Kandal, Co-founder and CTO, Skobbler
11:15 - 12:00
Learn: Top 10 monetization hacks on mobile
12:00 - 13:00 Lunch
13:00 - 14:00
Learn: Understand international marketing and sales techniques.
Amir Hasson, Chief Development Offcer, Oxigen
14:00 - 14:45
Learn & Do: Investor Pitching Session:
Learn how to tell a story and convince an investor to buy-in to your vision. All entrepreneurs will have an opportunity to
practice their elevator pitches.
David Kirsch, University of Maryland & Amir Hasson, Oxigen
14:45 - 15:00 Break
15:00 - 15:45
Learn: How to build a kick-ass product: Introduction to product
15:45 - 16:25
Mentorship - Session One : 13 ventures are divided into two groups (Group A & B)
Group A VentureOut Entrepreneurs: One-on-one mentorship to go over business presentation and overall questions of
feasibility and internationalization.
Group B Entrepreneurs: Interactive learning environment to ask questions and work on presentations for future use.
16:25 - 17:00
Mentorship - Session Two : 13 ventures are divided into two groups (group A & B)
Group B. VentureOut Entrepreneurs: One-on-one mentorship to go over business presentation and overall questions of
feasibility and internationalization.
Group A entrepreneurs: Interactive learning environment to ask questions and work on presentations for future use.
17:00 - 17:30 Debrief and preparation with entrepreneurs about the following day
Tweet: @VOChallenge/#VOMoldova
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VentureOut
Agenda
Friday, November 1, 2013
9:00 9:45 Learn: Determining Cost Structure and Revenue Streams - David Kirsch, University of Maryland
9:45 10:15
Do: Determine Value of your App Internationally:
Practice determining your value delivered to the customers abroad, what problem you solve, your customer segments, &
your channels to reach customers - David Kirsch, University of Maryland
10:15 - 10:45 Localizing your Mobile Business - Augie Rakow, Orrick Emerging Companies Group
10:45 11:00 Break
11:00 11:30 Learn: Access to Finance: Crowdfunding Platforms - David Kirsch, University of Maryland
11:30 12:00 Your App on Multiple Platforms - Luca Sale, Developer Relations, Blackberry
12:00 13:00 Lunch
13:00 14:30
Dragons Den Part I Open to public
5 entrepreneurs from Africa and 3 from the Caribbean Islands pitch for a total of 10 minutes each. Presentations/ Q&A 5
min each (in alphabetical order)
Africa:
1. Go Metro, Justin Coetzee,South Africa
2. Marodi TV, Jimmy Kumako, Senegal
3. Nearest Locator, Ayoola Ajebeku, Nigeria
4. ProWork, Francis Onwumere, Nigeria
5. Waabeh, Kingori Maina and Jeff Maina, Kenya
Caribbean Islands:
1. Grik.ly, Dwayne Samuels, Jamaica
2. M.A.D.E., Ade Inniss-King and Madonna Corrian, Trinidad &Tobago
3. SweetSOA, Jerome Campbell, Jamaica
14:30 15:00 Break
15:00 16:00
Dragons Den Part II Open to public
5 entrepreneurs from Europe/Central Asia pitch for a total of 10 minutes each. Presentations/Q&A 5 min each (in
alphabetical order)
1. Idram Mobile Wallet, Gevorg Poghosyan, Armenia
2. Manifesto, Dorian Postevca, Moldova
3. Teddy, the Guardian, Josipa Majic and Ana Burica, Croatia
4. Tuning Fork, Dilara Rustamzadeh, Azerbaijan
5. X-Rift, Daniel Tonkopiy, Ukraine
16:00 16:45 Judging deliberation / Reception for participants
16:45 17:30 Award Ceremony
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About infoDEV
infoDev is a global innovation and entrepreneurship program in the World Bank. infoDev works to improve competitiveness, employ-
ment and sustainable, inclusive growth by helping innovative ventures succeed in the areas of mobile technology, clean tech and
agribusiness. We focus on finding and strengthening the organic innovation
communities emerging today, and in supporting innovators and entrepreneurs in developing countries from the ground up.
As a whole, infoDev works through:
BUSINESS ENABLERS including incubators, co-creation hubs, business acceleration programs, ecosystem development and
community strengthening interventions, idea and business plan contests, and mentorship schemes.
ACCESS TO FINANCE initiatives that assist entrepreneurs to secure seed capital or other early-stage financing.
NETWORKS AND CAPACITY BUILDING programs that convene entrepreneurs, investors, donors, policy makers, private sector
partners, mentors and other stakeholders for the purpose of sharing knowledge, building trust, learning from each others experiences,
as well as for training and skills development.
KNOWLEDGE PRODUCTS that allow us to share cutting-edge research results with partners, and to integrate them into our
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VentureOut
infoDevs Advantage
Being part of the wider World Bank Group, our work extends around the
world, allowing us to leverage the ideas and lessons generated in one
country for the beneft of other countries. Our stakeholders in develop-
ing countries create and design practcal solutons with infoDev and work
with us as partners in ensuring
success on the ground. These stakeholders and our networks also
request reliable and rigorous research and partcipate in infoDevs
research and knowledge agenda. This research, which draws upon
grassroots voices, in turn informs efectve operatons. Further, infoDevs
analytcal products, such as toolkits, best practce guides, issue briefs and
studies, help natonal and subnatonal policymakers consider how
innovaton ecosystems and conducive regulatory environments assist
innovators and entrepreneurs to increase productvity and growth.
Over the past few years, infoDev has built on its success in incubatng
technology-enabled businesses to launch specialized programs aimed
at promotng the growth of new ventures in the mobile, climate and
agribusiness sectors. Supportng these strategic sectors contributes to
broader growth and compettveness, and leads to the development of
value-adding jobs suited to the new knowledge economy.
Our mobile, climate and agribusiness programs provide technology testng
facilites, formal or informal mentorship, training courses, and regular
mult-stakeholder networking opportunites, as well as traditonal business
incubaton services. In cases where the entrepreneurial ecosystem is in
the early stages of formaton and the demand for a physical incubator
does not yet exist, infoDev has invested in informal communites, or
hubs, that act as focal points for entrepreneurs. These hubs ofer regular
events, workshops, mentoring and compettons, promotng further
ecosystem development.
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CRDF Global is a private, non-governmental organization
committed to promoting peace and prosperity through science and
technology. Its innovation and entrepreneurship-focused programs
develop technology commercialization capabilities and sustaining
networks abroad. Domestically, CRDF Global helps to create more
viable investment, partnership and collaborative opportunities
for American businesses and scientists who gain access to top
international research and expertise.
Innovation Ecosystem Development
CRDF Global believes in the bottom-up approach in building the local ecosystems
and supports local entrepreneurship initiatives by identifying leaders, existing
programs and the gaps in the system.
Assisting with the formation of new technology commercialization
offices and incubators
Strategic planning
Management training and educational outreach
Comprehensive programs designed to enhance entrepreneurship culture
Assisting with investment capital infrastructure development
Startup Support
Small and medium enterprises (SMEs) are the backbone of all economies and the
source of growth and dynamism. CRDF Global offers a comprehensive suite of
programs designed to nurture these early-stage companies.
Identifying promising business opportunities, funders, partners and
resource
Designing and executing acceleration programs
Comprehensive skill development training
Access to sources of fundingInnovation
Technology Acceleration
CRDF Global promotes business growth by supporting students, researchers
and technology developers who believe that their product or service is viable
commercially. Programs guide them through the process of commercialization by
honing their skills and helping them to grow and realize their market potential.
Identifying intellectual property with commercial potential in
universities and corporations
Hands-on training in technology transfer and intellectual property rights
Online technology commercialization courses
Technology valuation and market assessment
About CRDF Global
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Increasing Opportunities for Early-Stage Entrepreneurs
In the search for entrepreneurs with innovative technology ideas that can address
a problem affecting their country or region, the Global Innovation through Science
and Technology (GIST) Initiative has implemented the GIS TTech-I Competition,
attracting close to 200 teams from the Middle East, Africa, and Central and South
East Asia. Among them was CardioDiagnostics, a Lebanese startup founded by
Ziad Sankari. Ziad lost his father at the age of 17 to a heart attack, which inspired
him to create a medical device that monitors cardiac patients outside the hospital
around the clock. This idea earned him a top prize of the competition awarded at
the Second Global Entrepreneurship Summit on December 3-5, 2011 in Istanbul,
Turkey. CardioDiagnostics has been given a strong start for a global success with
$20,000 in seed funding, hands-on training with serial entrepreneurs and business
mentors, global media exposure by MSNBC and Wired Magazine, an upcoming trip
to Silicon Valley and participation in the MIT Global Startup Workshop.
Transforming Technology
CRDF Global has trained more than 300 technology transfer managers and assisted
eight leading research universities with establishing technology transfer offices,
which significantly contributed to the establishment of the local innovation
ecosystem. The Programs include professional skills development seminars,
workshops, academia and industry international conferences, and site visits to
the United States for technology transfer professionals. Similar activities have
strengthened the technology commercialization capabilities of more than 20
research universities of the Russian Federation.
Accessing U.S. Markets
Since 2005, CRDF Global has implemented more than 20 U.S. travel programs for
close to 90 participants representing dozens of universities, research institutes
and technology companies from Russia, Armenia and Azerbaijan and collaborated
with such prominent U.S. organizations as MIT, Babson College, Garage Technology
Ventures, Plug & Play Incubator, CleanTech Open and others. Based on the scalable
and highly customizable format of the Innovation U.S. travel programs and
existing cache of experience, best practices and partners, CRDF Global designs and
implements programs that perfectly fit the objectives and needs of a diverse range
of partner organizations in emerging markets.
Building Institutional Capacity
Since 2005, CRDF Global has partnered with the Enterprise Incubator Foundation
(EIF), one of the most successful IT-focused technology business incubators and
consulting companies in the Caucasus region, to implement its Science and
Technology Entrepreneurship Program (STEP). With co-funding from the Ministry
of Economy of the Republic of Armenia, EIF implemented more than 15 STEP
activities including the Business Partnership Grant (BPG) program, Innovation
Forums, cluster seminars, business trainings for scientific community, legal and
accounting seminars and matchmaking events. Through its partnership with
CRDF Global, EIF strengthened communication channels between science and
private sectors, gained broader access to the U.S. business network and scaled
up its outreach and programs to non-IT sectorsbecoming one of the focal
entrepreneurship-support organizations in Armenia and in the region.
Providing Access to Capital
The ecoFridge, a revolutionary refrigeration system used to transport perishable
products, was developed by a team of Ukrainian scientists with a U.S. business
partner who participated in a CRDF Global research and development grant
competition. CRDF Global provided training and mentorship to the team to
prepare them to effectively pitch the ecoFridge at a venture forum in Los Angeles,
CA. As a result, the team obtained $2.2 million of follow-on capital investment to
develop their business, and EcoFridge is now being adopted by companies around
the world who appreciate its environmental benefits and cost efficiency.
Ziad Sankari, CardioDiagnostics
VentureOut
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VentureOut is an initiative of infoDev in collaboration with CRDF Global to propel expansion-ready mobile entrepreneurs into
international markets. VentureOut will support hundreds of entrepreneurs through hands-on training, virtual learning opportunities,
mentorship, international exposure, and seed funding. Entrepreneurs come from local technology community partners located in
eight countries: Armenia, Jamaica, Kenya, Macedonia, Nigeria, Senegal, South Africa and Trinidad & Tobago.
VentureOut Challenge
Propel your mobile app globally
Components of VentureOut Challenge:
SEED FUNDING
Top 13 entrepreneurs will have a shot for one of three $10,000 prizes at the Dragons Den Pitching
Competition in Chisinau, Moldova this October 30 - November 1.
MENTORSHIP
Top 13 Entrepreneurs will be matched with mobile app mentors from around the globe
Mentors guide app entreprenuers through Lean Startup Method to effectively break into new markets.
EXPERTISE
Through interactive webinars, the TechConnect VentureOut, individual feedback from the competition
and educational meetings hosted by the VentureOut network of local enablers the mobile app
developer community accesses global mobile expertise.
@VOChallenge/#VOMoldova facebook/VentureOutChallenge www.ventureoutchallenge.org
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VentureOut
Mobile Titans
GoMetro
GoMetro is the most accurate transit app for emerging markets,
providing public transport informaton including trains, buses,
rapid transit, and taxis in one app. GoMetro has 450,000 unique
visitors a month since launching in 2012, and has generated
R1,000,000 in its frst year of operatons in four South African
cites.
The developers plan to take the app global by connectng with
country managers and approaching marketng and communic-
atons managers of each transport mode in a city they target.
In additon to the market push, GoMetro publishes academic
papers at Transit Conferences such as UITP, and has set up an
informatonal website to atract internatonal interest.
Founder Justn Coetzee is a civil engineer, with a PrEng from
ECSA, and a Masters in Transportaton Engineering. He is the
driving force behind GoMetro, straddling the business and
government spheres to deliver scalable value to all partners
and stakeholders. He has already successfully negotated mul-
t-layered partnerships in South Africa.
gometroapp.com
gometro.co.za/metrogp/beta
Justn COETZEE
South Africa
Category: Navigaton
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VentureOut
Mobile Titans
Marodi TV
Marodi.tv lets users in Senegal and Cameroon catch their favor-
ite TV shows anytme online or through their mobile app. It is
the frst app dedicated to replay TV in Africa and is free and scal-
able to more than 1 million unique users. The app already has a
web platorm with 70,000 unique visitors, and predict a target of
1 million visitors by the end of 2014. Marodi.tv will soon provide
video from other Sub-Saharan countries (Ivory Coast, Benin) by
the end of 2013.
Jimmy Kumako is the app creator and developer. He graduated
from Telcom Paristech, a leading engineering school of Telecom-
municatons in France and Western Europe.
htp://www.marodi.tv
Jimmy KUMAKO
Senegal
Category: Entertainment/games
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VentureOut
Mobile Titans
Nearest Locator
Nearest Locator is a locaton based mobile app that helps users easily
and accurately fnd important locatons and contact informaton for
nearby ATMs, banks, eateries, hospitals, and more. In developing
countries, Nearest Locator has a more accurate database for local
vendors and retailers than compettors like Google.
Since April 2013, the app has goten over 46,000 downloads, and
users have said they prefer it to other locaton-based apps because of
its simplicity and accuracy. Though originally developed for Nigerians,
now the app is mostly downloaded and used in India, South Africa,
Ghana, Kenya, Mexico, and Egypt. The app has received support from
mobile phone manufacturers like Nokia, Samsung and Tecno (the
fastest growing phone manufacturer in Africa), who are preloading it
on some of their new phones for the African market and also featuring
on their app stores in India and other African countries. Recently, the
app got internatonally endorsed by MTN Nigeria, the biggest mobile
network operator in the country. They are working with the Independ-
ent Nigerian Electoral Commission use the app to help citzens locate
their closest votng locaton during electons.
Ayoola Ajebeku is the lead developer and team coordinator. He has
an advanced diploma in Informaton Technology and has worked with
various startups in building their mobile apps.
www.getnearest.com
Ayoola AJEBEKU
Nigeria
Category: Navigaton
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VentureOut
Mobile Titans
Prowork
Many businesses in emerging markets face massive loss of pro-
ductvity as a result of dispersing their project actvites across
diferent improvised media. This is because most traditonal
project management tools are difcult to use, not collaboratve,
or not available on mobile.
Prowork is a collaboratve project management soluton for
business. It empowers businesses and helps them lower costs
by bringing project management and collaboraton together on
one platorm, and making it mobile, real-tme, ubiquitous, and
business intelligent.
With beter internet connectvity businesses in emerging mar-
kets with populatons over 1 billion, will embrace innovatve
cloud solutons like Prowork to save cost, and improve efciency.
The team plans to internatonalize Prowork through language
localizaton and partnerships across Sub Saharan Africa and
South America.
CEO Francis Onwumere has more than a decade of professional
experience as a technology and business developer, and has
worked for numerous large organizatons like the IFC with SME
Toolkit Nigeria.
htp://prowork.me
Francis ONWUMERE
Nigeria
Category: Productvity
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VentureOut
Mobile Titans
Waabeh
Waabeh is Africas audio marketplace for music and online radio,
helping users discover new music from the contnent. Currently
Waabeh is available on the Web, and as a natve app for Android
and Windows 8 with easy-to-use design that takes the headache
out of discovering new as well as vintage African sounds and
puts the focus back on what is important; the music you love.
Waabeh went live in March, 2013 and has since seen 212,000+
plays/streams, 7,500+ downloads (free/premium), and has
1,500+ registered users. The team plans to partner with web-
sites, magazines, and clients to help market Waabeh to the
diaspora community. The website is accessible globally, and the
team is working to localize the language.
Kingori Maina is the CTO handling all the infrastructure and back
end development. He has previously worked for Orange-Telkom
(Engineering), Safaricom (IT) and Samsung in digital & content
ecosystem management roles.
htps://waabeh.com/
Kingori MAINA
Jef MAINA
Kenya
Category: Entertainment/Games
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VentureOut
Mobile Titans
Idram
Mobile Wallet
In Armenia, to pay utlites, loans, taxes, or send or receive
money, citzens have to go to banks, post ofces, and municip-
ality ofces. These methods are tme consuming and difcult
for citzens who are not in Armenia to pay their taxes. Idram
Mobile Wallet allows users to make instant payments and money
transfers, replacing traditonal payment methods. Currently the
applicaton has more than 10,000 users in Armenia and abroad,
20% of whom use the app regularly.
To internatonalize their product, Idram has a strategy to convert
Idram units to local payment systems of diferent countries,
giving foreign customers the opportunity to make transfers.
By building a strong network and integratng to internatonal
payment systems, Idram will act as an intermediary between
consumers and service providers from various countries. As a
result, consumers in Moldova, using local currency, can pay for
goods and services while in Poland, via Idram Mobile Wallet.
Idram already has partnerships in Georgia, Belarus, Russia, and
the Netherlands.
htp://mobile.idram.am
Gevorg POGHOSYAN
Armenia
Category: Finance
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VentureOut
Mobile Titans
Manifesto
The Instant Newsmaker
Manifesto allows users to immediately shoot video or capture
audio with one tap and make it public with a click. Manifesto
provides both instant capture and content sharing, unlike other
apps that focus only on one or the other. During its free promo-
tonal period, the app was downloaded 30,000 tmes in 48 hours.
From its launch in Summer 2013, the app has received 15 paid
downloads per day from virtually zero, and has an average 5 star
ratng from many of its users. Because of UX and design, the app
could be easily scaled to other regions. Their internatonalizaton
strategy consists of localizing promo material and designing the
app for users in diferent languages.
Cofounder Dorian Postevca runs a dynamic but scalable team of
three. With ten years of experience, he is the head of internet
services in Orange Moldova. He also founded www.zap.md the
most popular online store in Moldova.
www.seemanifesto.com
Dorian POSTEVCA
Moldova
Category: Social Networking
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VentureOut
Mobile Titans
Teddy
The Guardian
Teddy The Guardian is an individually designed plush teddy bear
with built-in medical sensors that track a childs vital signs and
send recorded values wirelessly to a physicians tablet or web
applicaton. The product provides parents with a mobile app to
visualize and measure their childrens vital signs in an intuitve,
stress-free way.
The team develops an app that combines the long and rich tra-
ditons of the Croatan textle industry, state-of-the-art medical
sensors, and open-source platorms.
Since July, 2013, Teddy The Guardian has received $100,000 in
pre-orders from 130 customers. The company has been contac-
ted by dozens of potental retailers and distributors. They are
arranging two clinical trials in the US and UK and are about to
establish a partnership with the University of Huddersfeld in the
UK.
www.teddytheguardian.com
Ana BURICA
Josipa MAJIC
Croata
Category: Health
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VentureOut
Mobile Titans
Tuning Fork
Tuning Fork mobile app is the newest tool to help singers sing in
tune. A graphic displays the songs correct notes and gives the
user an assessment of how well they performed at the end of
the song. This new karaoke app ofers its users not only the joy
of singing, but at the same tme helps them improve.
The development team plans to add internatonal music to the
app, and promote it through Facebook ads, Google Play, and the
app store. Team leader Dilara Rustam-zadeh is a musician and IT
Specialist. She graduated with honors in Informaton Technology
and Systems and is currently enrolled in a masters program at
Caucasus University for Computng Science. She is an entrepren-
eur in Baku at Azercell - Barama Innovaton Center.
www.tuningfork.az
Dilara RUSTAM-ZADEH
Azerbaijan
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Mobile Titans
X-Rift
X-Rif is one of the frst augmented reality game systems to hit
the market. It is currently being tested by 6000 customers in
74 countries. Augmented reality is primarily a locaton based
technology for mobile devices that allows gamers to interact
with objects and spaces in real life. If present, gamers can even
interact with others within the half-real, half-game world around
them.
X-Rif havent just created a game within existng system, they
are creatng the precedent for how future augmented reality
games will functon. This system will be integrated into advert-
ising technology, messaging, design and others. Augmented
reality isnt just a new way of gaming, it is a new way of monet-
izing and advertsing. X-Rif is a free-to-play game with in-app
purchases. There is also a premium subscripton that improves
the gaming performance and experience.
X-Rif has already garnered media atenton from internatonal
magazines from France, China, Armenia, Hungary and Germany.
Founder, Daniel Tonkop has a decade of experience in bringing
up new ventures and has run 7 IT projects. The game has been
awarded The Best Mobile App in Europe and Central Asia by
mLab & Enterprise Incubator Foundaton as well as The Best
Startup in Ukraine by Global Thinkers Forum.
x-rif.com
Daniel TONKOPIY
Ukraine
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VentureOut
Mobile Titans
Grik.ly
Grik.ly is a business networking applicaton that works to replace
the unmeasurable use of the traditonal business card and allows
users to share contact details easily, while remembering who
theyve met and where theyve met them. Grik.ly also allows
users to stay updated when individuals change any informaton
on their business card.
Grik.lys strategy for internatonalizaton focuses on building
their user base through strategic partnerships, using SEO and
blog posts, giving frst hand demos at conferences, and adding
experienced mentors to their board. Grik.ly launched their MVP
to the general public on the Windows Phone platorm in 2013
and are developing versions for Android and iOS.
Director Dwayne Samuels is a mentee of the Branson Center of
Entrepreneurship and studied Computer Informaton Science at
the Northern Caribbean University.
grik.ly
Dwayne SAMUELS
Jamaica
C
A
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I
B
B
E
A
N
22
VentureOut
Mobile Titans
In 2012 Trinidad & Tobago experienced fash fooding that caused
over US $15 million in damages in Diego Martn. In Hait, a 7.0
magnitude earthquake struck in 2010, resultng in at least US
$8 billion in damages and lef hundreds of thousands dead.
M.A.D.E. creates value for its users by efectvely delivering
actonable, locaton-specifc informaton about natural disasters
and emergencies, and connects those in need directly with frst
responders and disaster response coordinators, enabling them
to optmally allocate resources, something greatly lacking in the
Caribbean. Built from the ground up to run on multple servers and
coded in line with best practces, M.A.D.E. is designed for scalability.
M.A.D.E. will be launched in T&T as a pilot project, and subsequently
released in phases throughout the English-speaking Caribbean. The
app will then be localized for the Spanish, French, and Dutch-speaking
Caribbean. In order to build the core user base, targeted advertsing
to specifc disaster prone market segments such as tertary educaton
students, working professionals, daily commuters, farmers and local
government agencies is the frst priority.
The project director, Ade Inniss-King has ffeen years of experience
at Kronus Geological Services Limited, a geological consultancy
operatng in Trinidad and Tobago whose major clients include
Centrica Energy, BG T&T, BHP Billiton, and Repsol YPF.
Ade INNISS-KING
Elisia Madonna CORRIAN
Trinidad & Tobago
Category: Safety
M.A.D.E.
My App for Disasters and
Emergencies
C
A
R
I
B
B
E
A
N
C
A
R
I
B
B
E
A
N
23
VentureOut
Mobile Titans
SweetSOA
With the rapid adopton of mobile devices, companies look to
provide mobile solutons that grow their businesses. This is a
challenging task for companies as specialized app development
can be an expensive, complicated, and lengthy process.
SweetSOA provides a generic mobile applicaton that companies
can easily customize specifc to their needs. Unlike other solu-
tons, this app gives businesses the ability to create customized
low cost mobile solutons without requiring the user to do any
programming.
SweetSOAs internatonalizaton strategy focuses on a marketng
campaign targetng technology professionals that need a mobile
app for their business. SweetSOA plans to partner with web ser-
vice technologies like SoapUI, which averages 20,000 downloads
per week.
Team leader Jerome Campbell is a Senior Systems Analyst with
more than seven years in enterprise sofware development and
a passion for innovaton.
www.sweetandsoa.com
Jerome CAMPBELL
Jamaica
C
A
R
I
B
B
E
A
N
24
VentureOut
Mentors,
Speakers & Judges
Philipp Kandal
Co-Founder & CTO
Speciality
Mobile Technology
de.linkedin.com/
in/philippkandal
Speciality
Venture Creaton &
Entrepreneurship
Dr. David Kirsch
Associate Professor of
Management &
Entrepreneurship
www.linkedin.
com/pub/david-
kirsch/0/5a0/ba0
Speciality
Startup Creaton & Investment
Augie Rakow
Lawyer for Startups
www.linkedin.com/in/augierakow
Speciality
Simon
Obstbaum
Owner &
General Manager
25
VentureOut
Simon
Obstbaum
Owner &
General Manager
de.linkedin.com/pub/
simon-obstbaum/7/
b2a/915
Speciality
Web development
& Mobile Applicatons
Amir
Alexander
Hasson
Chief Development
Ofcer
www.linkedin.com/pub/amir-alexander-
hasson/0/695/167
Speciality
Business Development,
Strategy & Finance
Speciality
a Serial traveller, web
enthusiast and UI
perfectonist.
Luca Sale
Developer Relatons
uk.linkedin.com/pub/luca-sale/4a/293/73a
Mentors,
Speakers & Judges
26
VentureOut
CRDF Global Team
Natalia Pipia, Associate Program Director, Entrepreneurship & Innovation, CRDF Global
www.linkedin.com/in/nataliapipia
Natalia Pipia develops and oversees Entrepreneurship & Innovation Programs at CRDF Global. She expands and
generates new opportunities with the private sector, foundations, and international organizations that share
CRDF Globals mission of advancing technology entrepreneurship in emerging economies. She executes several
programs, including GIST and VentureOut Initiative, that support hundreds of early stage entrepreneurs in the
Middle East, Africa, Eurasia, South East Asia, and the Caribbean regions by providing education, technical skills,
seed funding, and U.S. market access to entrepreneurs. She holds a M.A. in International Relations from the Paul
H. Nitze School of Advanced International Studies (SAIS), Johns Hopkins University.
Ovidiu Bujorean, Senior Manager, CRDF Global www.linkedin.com/in/bujorean
Ovidiu manages The GIST Initiative, a global enterprise that builds dynamic entrepreneurial ecosystems in 54
countries. Ovidiu built a network of global partnerships with likeminded organizations such as MIT Enterprise
Forum, Startup Malaysia, TOBB/ Tepav, Infodev and Microsoft as well as attracted the support of globally recognized
entrepreneurs and investors such as Jeff Hoffman cofounder and former CEO of Priceline, Nolan Bushnell Co-
founder of Atari and Ali Sabanc, Chairman of Pegasus Airlines. He was Senior Associate at Rudyard Partners, a
private equity firm focused on investing in consumer technologies. Ovidiu founded LEADERS, an organization that
impacted the lives of 10K+ young leaders and entrepreneurs in Romania and Southern-Eastern Europe.
Amanda Gant, Associate Program Manager, CRDF Global
www.linkedin.com/in/amandalynngant
Amanda Gant joined GIST in March 2012, working with international partners to organize startup boot camps
and virtual mentorship programs. Amanda has long had the entrepreneurship bug, selling bracelets on the beach
of her hometown since middle school, an experience that inspired her to study international development with
the hope of empowering others to realize their dreams by starting their own businesses. Amanda supports her
local community by organizing the annual Glover Park Day, which showcases local area businesses and non-
profits; she also leads service-oriented ecotourism trips to Nicaragua to promote travel and cultural exchange.
Fidan Karimova, Associate Program Manager, CRDF Global
www.linkedin.com/in/fidankarimova
Fidan Karimova joined GIST in October 2012, focusing on GISTs media and communications efforts, as well as
implementing the GIST TechConnect live video broadcasts. Since she joined the team, GISTs social network
has seen a two-fold increase, from 80K to 200K+ followers, and the live broadcasts have reached over 6,500
viewers around the globe. She has traveled extensively, including living abroad in China, Italy, and Spain and
working for the summer at the UN in Azerbaijan. Fidan has a degree in International Business and Environmental
Management and enjoys combining those two fields of interest in her work.
27
VentureOut
InfoDev Team
Angelique Mannella, Consultant, infoDev ca.linkedin.com/in/angeliquemannella/
Angelique Mannella has 13 years of experience in technology product design, and has lived in 6 countries
worldwide. She began her career as a semiconductor designer, and subsequently worked in consulting, business
development, and product management in Canada, Singapore and Finland. Angelique is a professional engineer,
and has degrees from McGill University (BEng), the London School of Economics (MSc), & INSEAD (MBA).
Heidi Humala, Task Manager, infoDev www.linkedin.com/in/heidihumala
Heidi Humala manages infoDevs business incubation projects in Eastern Europe & Central Asia and its Global
Business Incubation Management Training Program. She contributes to projects in Sub-Saharan Africa and the
Caribbean and has launched a number of new partnerships for infoDevs work program. She also leads a number
of knowledge products related to incubator management and service models. Heidi has overseen the delivery of
infoDevs training program to about 1000 innovation & entrepreneurship practitioners and the certification of more
than 60 trainers worldwide. A national of Finland, Heidi has lived in 10 countries across 3 continents and holds an
MBA from the Central European University in Budapest as well as an MA in European Studies.
Stefan Schandera, Regional Facilitator, infoDev de.linkedin.com/in/stefanschandera
Mr. Stefan Schandera studied international business studies in Ireland and business administration, as well as
East European studies in Germany. As a student, he served as chief executive manager of a political youth party
during early transition stage in East Germany. Later, Mr. Schandera co-founded a public relations company and
managed a business and strategy consulting company with focus on innovative enterprises and government.
Since 2002, Mr. Schandera has been supporting SME and innovation development focusing on business
incubators in CIS countries. Since 2006, Stefan has been facilitating the Eastern European and Central Asian
region of the infoDev business incubator initiative.
28
VentureOut
VentureOut
Selection Process
29
VentureOut
VentureOut
Global Reach
VentureOut Countries: (33)
Albania, Armenia, Azerbaijan,
Belarus, Bosnia and Herzegovina,
Bulgaria, Croatia, Czech Republic,
Georgia, Hungary, Jamaica,
Kazakhstan, Kenya, Kosovo,
Kyrgyzstan, Macedonia, Moldova,
Montenegro, Nigeria, Poland,
Romania, Rwanda, Senegal,
Serbia, Slovakia, Slovenia, South
Africa, Tajikistan, Tanzania,
Trinidad & Tobago, Turkmenistan,
Uganda, Ukraine or Uzbekistan
Countries with VentureOut
applicants: (19)
1. Armenia
2. Azerbaijan
3. Bulgaria
4. Croatia
5. Georgia
6. Jamaica
7. Kazakhstan
8. Kenya
9. Macedonia
10. Moldova
11. Nigeria
12. Romania
13. Senegal
14. Slovenia
15. South Africa
16. Tanzania
17. Trinidad & Tobago
18. Uganda
19. Ukraine
Webinars presented from:
1. San Francisco, CA
2. Washington, DC
3. Dubai UAE
VentureOut Finalist Events:
TechCrunch Disrupt Europe Berlin, Germany
VentureOut in Moldova Chisinau, Moldova
TechConnect viewing sites:
1. USA, Washington, DC
2. South Africa, Johannesburg
3. South Africa, Capetown
4. Lagos, Nigeria
5. Trinidad & Tobago
6. Senegal
7. Kingston, Jamaica
8. Macedonia
9. Armenia
30
VentureOut
VentureOut
in the News
VENTUREOUT CHALLENGE: A CHANCE FOR MOBILE STARTUPS TO WIN
$10,000 SEED FUNDING
Mobile app entrepreneurs from 31 countries will compete in the VentureOut Challenge to enter
theDragons Den in Chisinau, Moldova, during an internatonal mobile meetng organized byinfoDev of the
World Bank.
htp://tny.cc/Netocratc
VENTUREOUT 2013 SEMIFINALISTS FROM TRINIDAD
A few weeks ago I posted a link to the VentureOut Challenge for mobile app entrepreneurs on my twiter
stream. According to their website, at stake is $10,000 seed funding; Mentorship with internatonal and
regional mobile experts; Dragons Den expositon in Chisinau, Moldova; and TechCrunch Disrupt Europe
Scholarship to Berlin.
htp://tny.cc/T3CHTT
VENTURE OUT CHALLENGE OPEN TO JAMAICAN MOBILE APP DEVELOPERS
AND ENTREPRENEURS
According to global consultants PwC, the number of mobile telephone subscriptons in Africa exploded
from 16 million in 2000 to 246 million in 2008 and to more than 500 million now. Seeking to fnd and
foster even more successful mobile apps, infoDev at the World Bank and CRDF Global partner to create
the VentureOut Program that will be implemented this August through November 2013.
htp://tny.cc/SiliconCaribe
31
VentureOut
VentureOut
in the News
5 AFRICAN STARTUPS AMONG VENTUREOUT COMPETITION FINALISTS
The startups Nigerias Nearest Locator and Prowork, Senegals Marodi.tv, South African GoMetro and
Kenyan Waabeh join nine other fnalists from Europe and the Caribbean to compete in front of a live
audience of mobile experts in Chisinau, Moldova, on November 1, for the top prize.
htp://tny.cc/Humanipo
2 NIGERIAN FINALISTS IN VENTUREOUT MOBILE APPS CONTEST
Two Nigerian designed applicatons, Nearest Locator and Prowork, are among 13 fnalists selected for
the VentureOut Challengean initatve of infoDev and CRDF Global with support from Co-creaton Hub
Nigeria.
htp://tny.cc/PMNews
VENTUREOUT CHALLENGE, INTERNATIONALIZE YOUR APP
infoDev at the World Bank and CRDF Global have announced VentureOut, a new initatve that is aimed to
support of entrepreneurs through hands-on training, virtual learning opportunites, mentorship, interna-
tonal exposure, and seed funding.
htp://tny.cc/Digjitale
32
VentureOut
Resources for
Entrepreneurs
Non-Government Programs
Entrepreneur Week - www.entrepreneurweek.net
Entrepreneur Meetup - entrepreneur.meetup.com
Global Community for Advancing Studies on Entrepreneurship - www.gcase.org
10,000 Women Initiative - www.goldmansachs.com/citizenship/10000women/
Global Entrepreneurship Leadership Symposium - entrepreneurship.intel.com/community/gels-community
Global Entrepreneurship Week - www.unleashingideas.org
Microsoft BizSpark - www.mitef.org
Global Student Entrepreneur Awards - www.gsea.org
YoungEntrepreneur.com - www.youngentrepreneur.com/about-us
Entrepreneur and Business News
Entrepreneur www.entrepreneur.com
News and resources for business, finance, technology, marketing, startups, etc.
Inc.com www.inc.com
News resource for business, finance, technology, leadership & management, sales, start-ups, etc.
Red Herring www.redherring.com
Technology news resources
VentureBeat www.venturebeat.com
News resource for technology and finances
Afriqueitnews - www.afriqueitnews.com
The leading West African website for tech startup news
33
VentureOut
VentureOut
Partners
IMPLEMENTED THROUGH PARTNERSHIP BETWEEN
AFRICA REGION
EASTERN EUROPE & CENTRAL ASIA
CARIBBEAN
MEDIA PARTNER TECHNOLOGY PARTNER
34
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36
?
TechConnect VentureOut Challenge
SEPTEMBER 17, 2013
INTERNATIONALIZING YOUR MOBILE APP
MOST IMPORTANT MONETIZATION
HOW IMPORTANT IS IT
TO HAVE A TEAM?
IS THE GLOBAL MARKET
FOR APPS OVERSATURATED?
WHAT TRENDS DO YOU SEE
IN THE MOBILE INDUSTRY?
AMIR
ALEXANDER
HASSON
SCOTT
HARTLEY
ANDRES
BLANK
MODERATED BY
OVIDIU BUJOREAN
GIST INITIATIVE
www.ovibees.com
@ovidiubujorean
Deploying technology in India:
Proved the technology worked and customers liked it.
Then pilots in 6 countries.
Create something that people love,
then figure out what you do.
Sustain yourself
through customer acquisition
Pick a business model in line with where you are,
and what people are willing to pay for
To monetize well with advertising,
it needs to become one of the main
objectives of the company
Cornerstones that an investor thinks about:
Outsource when needed
Always try to recruit
This problem will only increase
Its a tough market,
hard to get distribution
Cloud
Opportunity to labor-force mobility
Apps to leverage under-utilized assets
cars not used, extra bedroom
It will become a new standard
Internationalization strategy:
Partnerships with local institutions with a real
need for mobile technology
Identify the drivers of the problem,
from the customers perspective
Viral marketing:
Figure out how your app can make the user look good
in front of their friends
Criteria as an investor when looking at ventures:
Whats the key problem youre solving?
Whats the solution youre providing?
Why is this really relevant right now?
Content marketing:
Content leading, marketing falling behind
Customer Acquisition
First think if its useful fo 1 or 2 people
Start with a Minimal Viable Product
and get 10-20 "ideal customers"
Then think about growth
Strategies: Localization, reinforcing the natural sharing mechanisms,
+ +
$ $
Balance between
growth and monetization
reach millions of users
Main model is advertising for
companies not selling
something physical,
and that can
Eric Ries (Lean Startup):
Build, measure, go out and talk to your customers
Team DNA, technology and assets, unit economics
Proxies of value (metrics): revenue, growth over time,
user acquisition strategy, install base
Tools: MixPanel, Localytics, Google Analytics,
Facebook internal analytics,
Localize your app (open-source translation),
Smart Link
giving them more info they want to consume,
paying for customer acquisition
Advertising, customization
(virtual goods, baseline service)
Demonstrate willingness to pay,
then route transactions through the app
If can't pay a team,
sell them the future
Buckets in a founding team:
technology, business
Ability to
attract talent
to you is important
$ $ Freemium models
(Skype, Facebook)
Looking for a comprehensive team:
technical expertise,
industry expertise,
design aesthetics
+ +
team, technology, market
Just start,
push your idea forward
as much as you can
The more you build your product and advance,
the higher your chance of having a team
Opportunity: How to handle
this explosion of new ideas?
How do you find out about new apps?
You were tagged by a friend on Facebook
Assumption: default is
Internet/mobile
entrepreneur
Think of mobile as a
new distribution strategy
Mobile, social, data, analytics will disrupt
every activity that you do in your home town.
Those are all opportunities.
There is always room for a fantastic idea,
but it has to be very disruptive
data, authentication, money, assets
Using the phone
as a delivery mechanism
Hyperconnectivity
5 billion
smart phone users in 5-7 years:
opportunities and noise
Mobile vs laptop
GPS, always on your body all the time
Mobile has a GPS
and the ability
to capture a
moment quickly.
Intersect your location,
press a button,
and services can
appear and satisfy you.
Task syndication:
while on the bus,
wiring a micro-payment
Chief Development
Ofcer at Oxigen
http://www.linkedin.com/
pub/amir-alexander-hasson/0/695/167
in/andresblank
in/scotthartley
Co-founder and
COO of Pixable
Partner at Mohr
Davidow Ventures
+
LevelUp:
"We don't want to be profitable,
we want to be big"
37
?
SEPTEMBER 17, 2013
HOW IMPORTANT IS IT
TO HAVE A TEAM?
AMIR
ALEXANDER
HASSON
SCOTT
HARTLEY
ANDRES
BLANK
MODERATED BY
OVIDIU BUJOREAN
GIST INITIATIVE
www.ovibees.com
@ovidiubujorean
Sustain yourself
Its a tough market,
Cloud
Viral marketing:
Content marketing:
+ +
$ $
Balance between
something physical,
and that can
Smart Link
Ability to
attract talent
to you is important
$ $ Freemium models
(Skype, Facebook)
industry expertise,
design aesthetics
+ +
Just start,
as much as you can
Internet/mobile
entrepreneur
Using the phone
Hyperconnectivity
5 billion
Mobile vs laptop
Mobile has a GPS
and the ability
to capture a
moment quickly.
press a button,
and services can
Task syndication:
while on the bus,
Chief Development
Ofcer at Oxigen
in/andresblank
in/scotthartley
Co-founder and
COO of Pixable
Partner at Mohr
Davidow Ventures
+
LevelUp:
we want to be big"
?
SEPTEMBER 17, 2013
HOW IMPORTANT IS IT
TO HAVE A TEAM?
AMIR
ALEXANDER
HASSON
SCOTT
HARTLEY
ANDRES
BLANK
MODERATED BY
OVIDIU BUJOREAN
GIST INITIATIVE
www.ovibees.com
@ovidiubujorean
Sustain yourself
Its a tough market,
Cloud
Viral marketing:
Content marketing:
+ +
$ $
Balance between
something physical,
and that can
Smart Link
Ability to
attract talent
to you is important
$ $ Freemium models
(Skype, Facebook)
industry expertise,
design aesthetics
+ +
Just start,
as much as you can
Internet/mobile
entrepreneur
Using the phone
Hyperconnectivity
5 billion
Mobile vs laptop
Mobile has a GPS
and the ability
to capture a
moment quickly.
press a button,
and services can
Task syndication:
while on the bus,
Chief Development
Ofcer at Oxigen
in/andresblank
in/scotthartley
Co-founder and
COO of Pixable
Partner at Mohr
Davidow Ventures
+
LevelUp:
we want to be big"
?
SEPTEMBER 17, 2013
HOW IMPORTANT IS IT
TO HAVE A TEAM?
AMIR
ALEXANDER
HASSON
SCOTT
HARTLEY
ANDRES
BLANK
MODERATED BY
OVIDIU BUJOREAN
GIST INITIATIVE
www.ovibees.com
@ovidiubujorean
Sustain yourself
Its a tough market,
Cloud
Viral marketing:
Content marketing:
+ +
$ $
Balance between
something physical,
and that can
Smart Link
Ability to
attract talent
to you is important
$ $ Freemium models
(Skype, Facebook)
industry expertise,
design aesthetics
+ +
Just start,
as much as you can
Internet/mobile
entrepreneur
Using the phone
Hyperconnectivity
5 billion
Mobile vs laptop
Mobile has a GPS
and the ability
to capture a
moment quickly.
press a button,
and services can
Task syndication:
while on the bus,
Chief Development
Ofcer at Oxigen
in/andresblank
in/scotthartley
Co-founder and
COO of Pixable
Partner at Mohr
Davidow Ventures
+
LevelUp:
we want to be big"
38
VentureOut
Best of VentureOut
THREE IDEAS I HAD NOT
THOUGHT OF BEFORE:
WEBSITES I HAVE TO CHECK OUT: TOP FIVE PEOPLE TO
FOLLOW UP WITH:
THINGS I FEEL INSPIRED
TO DO AFTER MOLDOVA:
MOST INTERESTING IDEA I HAD:
FAVORITE QUOTES:
PRESENTATIONS I MUST
CHECK ON LATER:
PEOPLE I WANT TO FOLLOW ON TWITTER:
@
@
@
@
@
@
VentureOut
Notes
40
VentureOut
Notes
VentureOut
Notes
VentureOut
POWERED BY
HOW TO GET INVOLVED:
www.ventureoutchallenge.org
facebook.com/ VentureOutChallenge
@VOChallenge/#VOMoldova
1776 Wilson Blvd, 3
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Floor
Arlington, VA 22209

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October 30 - November 1, 2013 Chisinau, Moldova

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