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Open House www.openhouse.

com

Product Launch Plan


AUTOMATED HOME CONTROLLER

1. About the Company Open House is a pioneer in the Information Technology industry with next generation innovations. Our headquarters is located at Tirur, in the Kerala state of India. We have a designing unit in California and a production plant in Jinquiao, Shanghai, China. With our experienced engineers and marketing executives, we are serving across the globe with creative innovations aides to simplifying efforts of the physical activities by fulfilling the desires of humans. And its our ultimate goal. The Open House is a global enterprise which has the capability to fulfill the emerging challenges in the Infrastructure industry. Our products are capable of redefining the house and shelter concepts. The Open House is the provider of home automation systems. Our products includes Home monitoring systems, Home security systems, Automatic Gates, Electronic locks and Wireless control systems. We are holding 73 approved patents which enable us to fulfill the customer needs. We encourage young engineers for inventions. Open House has a research department to aid the industry.

Open House www.openhouse.com

Product Launch Plan


AUTOMATED HOME CONTROLLER Company profile
: Open House Enterprises : Private held company : Information Technology : Tirur, Kerala , India : Worldwide : Farash Muhamed , CEO Ashhar Ali Palara , Director- IT department Jafar Siddik , Director Marketing department Shebin VN , Director of Operations Safeedha PC , Director of finance department Products : Automated Home Controller Home monitoring systems Home security systems Automatic Gates Electronic locks and alarms Wireless control systems No. of Employees : 2000 Website : www.openhouse.com Phone : 0091 9 44 7 666660 Name Type Industry Headquarters Area served Key People

Open House www.openhouse.com

Product Launch Plan


AUTOMATED HOME CONTROLLER

2. About The product


Product Name Technical Name Category Area of service Product price Launch Date Peripherals : Automated home controller : OHAHC01V1 : IT/ Household : Worldwide : 3000$ : 10 October 2013 : Main Unit Temperature sensor Water sensor Light Sensor Electronic lock Eye retina Scanner Entertainment unit Wall gate control unit Infrared Camera Wi-Fi enabled Internet router Fire distinguisher Fire sensing alarms GSM adapter Electric Switches Electronic alarms : Operating manuals Training kits Software Cd

Package includes

Open House www.openhouse.com

Product Launch Plan


AUTOMATED HOME CONTROLLER

3. Product Features
- Electronic locking feature enables enhanced security to your dream homes - Automatic climate control ensures the best climate for your home by detecting temperature - Automatic light detecting feature turns the lights automatically - Water detecting system fills water tank automatically - Automatic gardening support - Wall gate control unit detects your eye as well as your car and opens accordingly - Entertainment unit enables voice aided enjoyment - Infrared motion detection camera for high visibility even at night - Fire sensing and alarms with firefight support - Internet monitoring and controlling from all over the world - SMS anti-theft alarm

4. Segmentation and Targeting Geographic and Demographic People with income above US$30000 annually Metropolitan Cities People above age of 25 Behavioral and Psychographic People using internet
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Open House www.openhouse.com

Product Launch Plan


AUTOMATED HOME CONTROLLER People using electronic gadgets Tech-savvy people Benefit People living in foreign countries Office sick people Busy professionals Handicapped and physically sick people

Behavioral and psychographic segments are great interest in our product development. Geographic and demographic segment information in combination with brand perceptions was very helpful in developing a positioning strategy. As majority of our customers are unknown to any present companies, we can build a better brand awareness by the advertisement. Benefit segments helped to identify advertising communication strategy. The advertisement is focused towards the uses of the Automated Home controller

Open House www.openhouse.com

Product Launch Plan


AUTOMATED HOME CONTROLLER

5. Leaflet