Professional Documents
Culture Documents
[Your Name]
Market Cycle
Number of Customers 1990
1995 Time
2000
2005
Product Definition
Describe the product or service being marketed.
COMPETITIVE LANDSCAPE
Provide an overview of product competitors.
Competitor A
Competitor B
Mai-BS (Thailand) Company Limited Chamnan Phenjati, 25th Floor, 65/213; Pharam 9 Road, Huay Kwang, Bangkok 10310, Thailand Tel. +66 (0) 813729290 | info@mai-bs.com
D B Price C
Performance
Consumer Promise
Summarize the benefit of the product or service to the consumer.
Promotion Budget
Supply backup material with detailed budget information for review.
Promotional Schedule
Number of Days
5/26/2011
Page 2 of 5
Third-Party Marketing
Describe co-marketing arrangements with other companies.
Marketing Programs
Describe other promotional programs.
COGs
Summarize cost of goods and high-level bill of materials.
Policies
Summarize policies relevant to understanding key pricing issues.
Channels of Distribution
Summarize the channels of distribution.
5/26/2011
Page 3 of 5
Distribution by Channel
Illustrate what percentage of distribution will be contributed by each channel. A pie chart might be helpful.
VERTICAL MARKETS/SEGMENTS
Discuss vertical market opportunities: Discuss specific market segment opportunities. Address distribution strategies for those markets or segments. Address use of third-party partners in distributing to vertical markets.
Translation Issues
Highlight requirements for local product variations.
SUCCESS METRICS
List: First year goals. Additional year goals. Requirements for success. Measures of success/failure.
Timing
Identify timing dependencies critical to success.
5/26/2011
Page 4 of 5
MARKETING SCHEDULE
Number of Days
5/26/2011
Page 5 of 5