SREE NARAYANA GURUKULAM COLLEGE OF ENGINEERING

DEPARTMENT OF MANAGEMENT STUDIES

LITERATURE REVIEW
GROUP: 7
Group Leader:Jinu V Joseph

Group Members: Jinu V Joseph Jinto James Jithish Jacob Jayakrishnan Jomy George Jyothylakshmi

COMPANY PROFILE
DC Mills is the first ISO 9001-2000 certified company for coir products in India from TUV CERT OF RHEINISCHWESTFALISCHER TUV E.V. and first in the world for vinyl backed coir products from TUV CERT. Spanning two decades, DC Mills foray in the coir products exports is a magnificent example of growth rooted in determination of a management with a vision seldom seen. Attentiveness to customer tastes and preferences, commitment to quality, dedication to timely delivery and extensive range of products make D.C. Mills the numero uno in floor covering business. Their specialties include tailor made designing services in the areas of export of coir products, jute India, Indian carpets, natural fiber, rubber and bamboo mats, bath rugs and PVC mats. They also offer you an exotic range of colors, styles and designs. DC Mills is recognized as one of the top exporters of coir products in Kerala, India. In the year 1982 D C Mills started export of Indian natural fiber door mats and floor coverings under a young and dynamic management, with its own manufactories by Mr.K.J.Dennis. Now they have six manufacturing units with modern and sophisticated machineries Pathirappally, in Valavanadu, and U.A.E. puthenambalam, D C Mills is Pollathy, presently U.S.A

manufacturing coco, sisal, jute, wall to wall carpet in 4 meter width and sea grass. A Holland made power loom machines used by the company to manufacture good quality latex backed carpets. Company also manufacturing high quality door mats and area rugs in good color fastness in water and sunlight. Its own modern dyeing and printing factory for the best result of color fastness its quality checking department ensures the quality to the taste of all global customers. In 1997 D C Mills started a new factory on 3 million US dollars for vinyl backed coco rolls and door mats with flock designs of World class, as same as European style company also manufacturing different types of rubber doormats and outdoors. Now the customer can have all the requirements of natural fiber floor covering from D C Mills collections. Another new product range from the company for their customers are the new generation mats made of softolefine, nylon, wool and yarns. The company has the most modern BCF machine for extruding yarns and multi operational coating machine for the square pyramid and bubble backing. The company also owns highly advanced fully automated tufting machines imported from England and USA for the production of poly propylene mats. The present production capacity of the company is around 100 containers of 40 feet size per month. The installed capacity of plant is 10000 squire meters per day.

The company has a workforce of more than 1500 employees with another 5000 people indirectly involved in its operations. At DC Mills, constant innovation is of prime importance. To this effect, a modern and a highly sophisticated R & D division equipped with the latest information software and hardware forms an integral part of DC Mills. A team of well-experienced software professionals head the department. The plethora of awards the company has been earning ever since its inception stands as a solid testimony to the commitment, success and efficiency of the companys production team. A significant milestone in the growth trajectory of the company was accreditation by British retail consortium (BRC) in 2008. The company is now BRC certified global recognition fot safe consumer products. The company has been regularly receiving awards in recognition of outstanding export performance. In recognition of highest performance in export, D.C Mills has received the prestigious award from the Prime minister of India consecutively for the past 14 years. The latest award was the one honored by coir board for the best export of 2006-07.

PRODUCT PROFILE
DC Mills mainly deals with coir products, rubber products, washable indoor products (in cotton, nylon and wool), coir rubber products, jute runners and sisac runner. The major products of the company are: Imperial mat Elegant mat Croma mat Paragon Rolex Endure Coral Lovers mat Rub flocky Coco flock

Products made from coir:

Coco shift Bangal Queen Prince Classic Super form

 Passion Rainbow Magic mat Darken Crown

Products made from rubber:

Shoe mat Iron mat Hollow mat Hexagon

Products made from poly propylene:

Poly rope mat Non brush mat Raven Colombo Massio Condor Crown mat

Product made from Sea Grass:

Orissa mat

Products made of Sisal:

 Sultan Mugal Bombay

Products made of Jute:

Hawal Hook Miami Jaipoor

Washable collection includes

Acqa Lily Lorry Milky Parry Sigma Sofine Coroma Elite Eva

Tribo

Awards
Certificate of merit for the export of coir products 3rd position during the year 1992-93. Second position during the year 1993-94. Merit certificate for the outstanding performance in pioneering efforts during the year 1994-95. Second position during the year 1995-96. Certificate of merit from the government of India for outstanding export performance in coir mats and matting during the period 1995-96. First position for outstanding performance in the export of coir products during the year 1996-97 First position for outstanding performance in the effort in promoting export and investment in coir industry during the year 1998-99 First position for outstanding performance in growth in export of coir products during the year 1999-2000 First position for the outstanding performance in research & development efforts in product development & product diversification during the year 1999-2000 . 10.Highest position for the outstanding performance in export of coir products during the year 1999-2000 Millennium award for the contribution for the development &promotion of coir industry Award for the top exporter under cepz for 2000-2001

 Award for the top exporter - coir products by Coir Board for 2002 Award for the top exporter - coir products by Coir Board for 2003 Award for the top exporter - coir products by Coir Board for 2004 Award for the top exporter - Chamber of commerce -2005 Award for the top exporter - Chamber of commerce -2006 Award for the top exporter - Chamber of commerce -2007