Srikrishna J.

Venkata
11, Sambasivam Street, T.Nagar, Chennai / jvsrikrishna@gmail.com / +91-9600052847/ www.srikrishnajv.com CAREER SUMMARY / KEY SKILLS PMP certified MBA graduate skilled in consulting, marketing strategy, branding and business analysis Extensive experience in consulting and strategic management including an engagement with Singapore Airlines (Temasek) Experienced in leading teams of varied skills and expertise working across different geographies EDUCATION Indian Institute of Management, Calcutta Executive Program in Managing Business Decisions A Quantitative Approach Syracuse University Master of Business Administration, Marketing Anna University Bachelor of Engineering, Electronics & Communications PROFESSIONAL CERTIFICATIONS Received Certified Associate in Project Management (CAPM) certification from PMI Received Project Management Professional (PMP) certification from PMI

Chennai/Kolkata, India September, 2014 Syracuse, NY May 2009 Chennai, India July 2005

November 2009 February 2010

KEY ACCOMPLISHMENTS Investigated the consulting landscape and proposed strategy for Cognizant Business Consulting to move up the value chain Key member of the core team that worked with top management to win a $4.5MM strategic deal for Cognizant Presented branding strategy to top management of automotive companies at the Deloitte Automotive conference at Detroit Created the marketing department in a Silicon Valley-based start-up and designed the marketing approach Worked with a consumer facing technology start-up to conduct market research to identify the target segment AWARDS RECEIVED Q1 2011, Kudos Award For effectively leading the effort to win a $4.5MM deal Q2 2011, Excellence Award For consulting excellence Q3 2011, Excellence Award For consulting excellence Q1 2012, Star Award For leading the effort to create the brand strategy for Cognizant Business Consulting PROFESSIONAL EXPERIENCE Cognizant Technology Solutions Chennai, India Senior Consultant (Manager), Cognizant Business Consulting 07/13 - Present Leading team to conduct pilot and present competency framework to top management of Cognizant Business Consulting Worked with the business teams of a large client to identify and isolate operational risks in key domain areas Responsible for the end-to-end offshore analysis of a suite of core business applications Cognizant Technology Solutions Chennai, India Consultant, Cognizant Business Consulting 12/11 06/13 Identified strategic considerations for CBC and proposed sets of core action items to move CBC up the value chain Pioneered framework to analyze and enhance Cognizants performance in business development initiatives Developed framework to isolate core competencies and analyze them in relation to relevant market opportunities Enhanced the business-IT infrastructure of key clients by leveraging in-house expertise and thought leadership Cognizant Technology Solutions Chennai, India Associate Consultant, Cognizant Business Consulting 11/10 12/11 Responsible for working with cross-functional teams to anchor responses to business development opportunities Responsible for designing & creating service offerings, in the credit cards domain, to be showcased to clients PebbleJet, Inc. Fremont, CA Marketing Strategy Associate 06/10 11/10 Created the marketing department and firmly defined the strategic direction of the product line Worked with the CEO and board members to identify the core addressable market and appropriate marketing approach Developed the messages to be delivered to the market in line with the brand/product strategy

Skillocracy.com Sunnyvale, CA Consultant (Strategy) 04/10 11/10 Analyzed the market to estimate the size of the target segment thereby enabling a close projection of the YoY revenue Designed marketing campaigns to best reach the target segment through appropriate channels Designed primary market research tools to understand the customer and better target marketing drives Consulted on the business strategy and worked with the management to identify a niche in the market Temasek Holdings Singapore Consultant (Strategy) 05/08 04/09 Identified the key strategy issues to be faced by Singapore Airlines (owned by Temasek) when it enters the Chinese market Employed influence maps to identify the stakeholders in the geo-political scenario and their influence on the business players Used root-cause analysis and based on the assigned severity level of each cause Analyzed the competitive landscape to emphasize the need for change in the airlines expansion strategy Recommended entry strategies for Singapore Airlines into the Chinese market to the Chairman of the Singaporean SWF Deloitte Consulting LLP Syracuse, NY Consultant (Marketing & Brand Strategy) 09/08 01/09 Analyzed behavioral and purchase patterns of Gen-Y automotive customers to identify parameters impacting brand strategies Backed up findings with analysis of research in consumer durables and fast moving consumer goods sector Created the concept of Stoke Marketing wherein consumers are encouraged to have their own perception of the product Used Multiple Regression Analysis to identify dependent variables that most affected the independent sales variable Used Key Driver Analysis to analyze the purchase decision and highlight the key purchase driver Analyzed secondary market research on distinct ethnic groups to advise on Return-On-Investment options Presented findings to senior management of Deloitte and major auto companies at the NA International Detroit Auto Show Independent Insurance Agents and Brokers of New York Consultant (Marketing Strategy) Conducted primary market research to identify the correct consumer segment that the company had to target Led team of 4 to create the marketing strategy to increase market penetration Recommended alteration the business model to provide increased visibility and access to customers Syracuse, NY 11/07 05/08

EarthSense LLC Syracuse, NY Consultant (Marketing Communications) 08/08 12/08 Analyzed exploratory research to determine consumers tendency to purchase environmentally friendly products Conducted descriptive primary market research to validate and test the hypotheses set using secondary market research data Created marketing plan to position and promote the product concept to potential clients in the cosmetics industry Used Regression Analysis to recommend marketing factors that would be of relevance to industry players Financial Express Chennai, India Data Analyst 02/07 04/07 Liaised with Mutual Fund Managers in UK to procure fund fact sheets used to analyze investment objective and pricing Analyzed mutual fund portfolios, scrutinized fund objective with respect to investments and fund performance Standard Chartered Bank Chennai, India Officer - Business Facilitation and Strategic Planning 09/05 11/06 Analyzed business issues and prepared risk maps/matrices to brief senior management on severity levels Performed quality assurance checks in 7 functions thereby ensuring successful audits in the 14 countries monitored. PUBLICATIONS / CASES PREPARED Srikrishna J.V, Goran Amidzic, Robyn Wilson (2008). Analysis of strategy issues to be faced by Singapore Airlines when it attempts to re-enter the Chinese market: Singapore Airlines: Battle for China Eastern (A & B) Srikrishna J.V, Garrett Davidson, Robyn Wilson (2008). Analysis of corporate governance during a bidding war and the role of relationships in corporate Asia: Straits Trading: Corporate Governance during a Bidding War (A & B) TRAINING Graduated from the Dale Carnegie Institute with a diploma in leadership in March 2003 Completed the 7 Habits of Highly Effective People program, administered by the Franklin Covey Institute, in 2009 WORK SAMPLES, RECOMMENDATIONS & MORE Please visit www.srikrishnajv.com for more information including a video resume, work samples and recommendations