MEANING :

Any card, plate or coupon book that may be used to borrow the money or buy product and service on credit.

DEFINITION:
A credit card is part of a system of payments named after the small plastic card issued to users of the system. It is a card entitling its holder to buy goods and services based on the holders promise to pay for these goods and services. A credit card is different from a charge card, where a charge card requires the balance to be paid in full each month. Credit cards provide convenience and safety to the buying process. It enables an individual to purchase certain products/services without paying immediately. Credit card can, therefore, be considered as a good substitute for cash and cheques. What are Credit Cards and some details about them? A credit card is a way of payment by using the plastic cards which are issued to customers for their payment. Credit cards are different than the debit cards. Credit card works differently from the debit card. It is issued after a credit card application has been made to the issuer. The issuer then lends money to the credit card holder generally on different rates of interest. And if a consumer is using credit cards then it means he can reconcile his balance at the cost of charging interest and it would make his payment period longer than before. Most credit cards are having almost the same shape and size around the globe.

Credit cards work in a very simple way, a consumer is issued a credit card after his application for credit card has been approved by concerning authorities and a credit company shows its consent to issue the applicant a credit card. Now the customer who has purchased the credit card will be able to buy things on credit up to the limit of credit which was agreed upon by both parties in terms and conditions. A consumer can also used credit card online facilities to get benefit from his credit card. This online credit card facility is easy to use and it is faster than the actual procedures of cash transactions. Every credit card is supported by a credit card companies. Some of credit cards companies are best and they offer very user-friendly credit cards. This kind of credit card is one of the best credit card and their characteristics have no comparison with any other type of credit cards. In these cards the widely known cards are Visa Credit Cards & Master Credit Cards they are used all over the world. You can apply for credit card in any credit card company, or in a bank or you can also apply online for getting a credit card. Different credit card companies and credit banks also maintain a system of credit check to get their credit in times. So a consumer will not be able to deceive them by using their credit cards. This credit check is maintained regularly and if a credit card holder is not able to pay his payments in the assigned time of payment then he will be given a grace period and in a case he would not be able to pay his credit. His credit card would be blocked. And he will not be able to make any further purchases from his credit card. The rewards and points which person gets from using a credit card can be emerged together and that would the credit card consolidation.

History of Credit card :

Selling goods on credit, relying upon the credibility of the consumer has been the practice of the merchants from time immemorial. Such a system helped both the consumer and the merchant. In this context, credit cards were introduced as a viable means of selling goods on credit with an aim of expanding sales and building a strong customer base. The credit card was the successor of a variety of merchant credit schemes. It was first used in the 1920s, in the United States, specifically to sell fuel to a growing number of automobile owners. In 1938 several companies started to accept each other's cards. The concept of using a card for purchases was invented in 1887 by Edward Bellamy and described in his utopian novel Looking Backward. Bellamy uses the explicit term "Credit Card" eleven times in his novel. The concept of paying merchants using a card was invented in 1950 by Ralph Schneider and Frank X. McNamara in order to consolidate multiple cards. The Diners Club, which was created partially through a merger with Dine and Sign, produced the first "general purpose" charge card, which is similar but required the entire bill to be paid with each statement; it was followed shortly thereafter by American Express and Carte Blanche. Western Union had begun issuing charge cards to its frequent customers in 1914. Bank of America created the BankAmericard in 1958, a product which eventually evolved into the Visa system ("Chargex" also became Visa). MasterCard came to being in 1966 when a group of credit-issuing banks established MasterCharge.

The fractured nature of the US banking system meant that credit cards became an effective way for those who were travelling around the country to move their credit to places where they could not directly use their banking facilities. In 1966 Barclaycard in the UK launched the first credit card outside of the US. There are now countless variations on the basic concept of revolving credit for individuals (as issued by banks and honored by a network of financial institutions), including organization-branded credit cards, corporate-user credit cards, store cards and so on. In contrast, although having reached very high adoption levels in the US, Canada and the UK, it is important to note that many cultures were much more cash-oriented in the latter half of the twentieth century, or had developed alternative forms of cash-less payments, like Carte bleue, or the EC-card (Germany, France, Switzerland, among many others). In contrast, because of the legislative framework surrounding banking system overdrafts, some countries, France in particular, were much faster to develop and adopt chip-based credit cards which are now seen as major anti-fraud credit devices. The design of the credit card itself has become a major selling point in recent years. The value of the card to the issuer being related to the Customer's usage of the card. This has led to the rise of Co-Brand and Affinity cards - where the card design is related to the "affinity" (a university, for example) leading to higher card usage. In most cases a percentage of the value of the card is returned to the affinity group. Apnaloan.com' s credit cards section will give you tips on how to get your card, use your credit cards wisely, what to do AND what not to do where you credit cards are concerned.

FEATURES OF MODERN CREDIT CARD

Any card that is used as a payment device to access a customer's financial resources is referred to as a credit card.The card may be used during travel,home,for purchases or at the Automated Teller Machines(ATMs) for credit or debit transactions. It is also known as "plastic money",and it can be used for the purchase of all kinds of goods and services. Following are the salient features of the modern credit card: Fees and Charges The saying "there's no such thing as a free lunch" is particularly true when it comes to credit cards. So work out exactly what fees you're likely to be paying, and if it's possible to avoid them. For example, you may avoid paying interest if you pay the balance off in full each month. Annual Fee When the credit card companies realised that some people really could be disciplined and pay off their balance each month, they discovered they didn't make any money. So in came the annual fee - basically to make sure you pay them something for the use of their card. The good news is that with the credit card market being so competitive, you can often negotiate to have this fee removed. Cash Advance Fee Nearly every credit card company will charge you a cash advance fee. Be warned - some of them charge some very hefty cash advance fees.

Wide Usage: bank credit is the most widely used payment device issued by banks.It is based on the system of revolving credit whereby a credit limit is sanctioned to the customer and can be availed in part or in full.Once the outstanding balance is paid,the credit limit is restored for further use.The credit card holders can use the credit cards at merchant locations to buy goods or services.Special credit cards can also be used to obtain cash through ATM's.Going by their popularity all over the world,credit cards have been a runaway sucess. Owner Identification: A credit card identifies its owner as the one who is entitled to purchase goods and services without physical money and is eligible for credit from establishments. Credit Limit: The issuer, for the pupose of convenience and scrutiny,sets up a credit limit for its cardholders and a floor limit for its merchants establishments.The convenience and safety factors add value to these cards. Technology Dependent: The credit card business is typically a high volume low value business,with the potential to break-even only beyond a certain volume of cards issued.the dependence on technology is inevitable to keep the operating cost to the minimum Other Fees Credit companies are very good at coming up with fees for almost everything, so check the fine print and make sure you know what they are. Some things to look out for include over-the-limit fees, late-payment fees, return-item fees and set-up fees. Mostly these can be avoided by careful management, but it's still handy to be prepared if you ever get charged one.

FACILITIES AND SERVICES : Besides providing credit, the credit card organisations extend some additional facilities to attract customers.Some of these facilities offered by banks are explained below: Risk Coverage Depending on the type of card issued,some banks insure the cardholder free of cost for a particular sum.For example,citibank offers a complimentary personal accident insurance upto Rs.10lakhs in case of an air accident and upto Rs.2 lakhs in case of any other accident.Similarly,the BOB card issued by the bank of Baroda extends insurance protection to the cardholder's spouse also.It not only insures the cardholder against personal accident to the tune of Rs.10lakhs in case of air travel,or Rs.5lakhs in case of any other accident,but also gives the benefit of personal accident cover even to a noncard holding spouse to the tune of Rs.2lakhs. Twenty four hour service The revolutionary phone banking service ensures that the banks extend 24 hour customer service to assist the cardholder,all seven days a week.For example,SBI card help line available for SBI cardholders,is of great help to cardholders and provides a variety of information required by customers. Supplementary cards Supplementary cards are issued to the family members of cardholders. A cardholder of any bank can obtain a maximum of two supplementary cards at the prevailing card fee for the immediate family members. Photocard Option Credit cards are now being issued with the photograph and signature of the cardholder digitally imprinted on the front of the card. These cards offer easier recognition and extra security.

Travel privileges Banks provide travel assistance to their cardholders by offering a wide range of services linked to airline and hotel bookings,discounted holiday packages, car rentals and more. For example,Bank of Baroda has entered into a tie-up with I.T.C. Similarly,Hong Kong bank has a tie-up with SITA World Travels to provide a package of exclusive travel services such as tele-ticketing,special holiday and conference packages,international and domestic tickets,car rental services,etc. Service over phone Credit cardholders of selected banks can use thier cards to pay for personal expenses where credit cards are not yet accepted.This is posssible by instructing the bank over the phone to make payments for mutual funds,public issues, HP down payments, and paying telephone and electricity bills,besides issue of drafts. Purchase protection This facility protects the purchaser against damage or loss caused due to fire and theft at no extra cost. the cardholder can claim the value of the product damaged or lost from the New India Assurance Company. This protection is available for a period of ninety days from the date of purchase of the product using the card. Emergency cash withdrawal Citibank cardholders can withdraw emergency cash of upto 60 percent of the credit limit from ATMs in all leading metropolitan cities. The Indian Bank, however does not restrict cash withdrawing power only to a few automated and/or metropolitan locations,but allows cash withdrawals from all notified branches of the indian Bank across the country. Medical advance facility Cardholders can draw upto Rs.15000 in case of medical emergencies for meeting expenses on treatment at locations other than their home town.This facility is available with all Indian and Foreign banks,depending on the type of card issued by the bank.For instance,standard chartered bank offers 10 to 20 percent discount on services at hospitals in leading cities across the country. This facility covers special rates on medical facilities,diagnostic tests,checks-ups, lab tests,nursing charges, and professional fees.

CLASSIFICATION OF CREDIT CARD

Based on mode of credit recovery:

Revolving credit card: This type of credit cards follows the revolving credit principle. A limit is set on the amount of money one can spend on the card for a particular period. The cardholder has to pay a minimum percentage of the outstanding credit which may vary from 5 to 10 percent at the end of a particular period. Interest varying from 30 to 36 percent per annum is charged on the outstanding amount. Charge card : a charge card is not a credit instrument .It is a convenient mode of making payment. This facility gives a consolidated bill for a specific period and bills are payable in full on presentation. There is no interest liability and no pre-set spending limits either.

Based on status of credit card:

Standard card : Credit cards that are regularly issued by all card issuing banks are called Standard cards. With thesecards, it is possible for a cardholder to make purchases withput having to pay cash immediately. Its however, offers only limited privileges to cardholders. Some banks issue standard cards under the brand name Classic cards. These cards are generally issued to salarised people. Business card : Business cards,also known as executive cards,are issued to small partnership firms,solicitors,firms of chartered accountants, tax-consultants and others, for use by executives on their business trips. The card enjoys higher credit limits and more privileges than the standard cards.These cards are issued in the names of the executives of the firms.

Gold card : The gold card offers high value credit for the elite. It offers many additional benefits and facilities such as higher credit limits, more cash advance limits etc that are

not available with standard or executive cards.

Based on geographical validity:

Domestic card : Cards that are valid only in India and Nepal are called domestic cards. All transactions will be in rupees.These cards are issued by most of the banks in India. International card : Credit cards that have international validity are called international cards.They are issued to people who travel abroad frequently. These cards are honored in every part of the world except India and Nepal. The cardholder can make purchases in foreign currencies subject to RBI sanction and FEMA rules and regulations.

Based on franchise/tie-up :
Proprietary card : Cards that are issued by the banks themselves,without any tie-up,are called proprietary cards.. A bank issues such cards under its own brand. Examples include SBI card, cancard of canara bank, etc., Master card :This is a type of credit card issued under the umbrella of mastercard international. The issuing bank has to obtain a franchise from the Mastercard

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Corporation of USA. The franchised cards will be honored in the Mastercard network.

Visa card : This is a type of credit card, which can be issued by any bank having tie-up with VISA international corporation,USA. The banks that issue Visa cards are said to have a franchise is that one can avail the facility of the VISA network for transactions.

Domestic tie-up card : These are cards issued by a bank having a tie-up with domestic credit card brands such as cancard and indcard,etc.for example, Indian Overseas Bank has tie-up with cancard. These banks issue cards to users through the original banks. However,they can have their bank name engraved on the card. Credit is available on similar lines to the original card.

Based on the issuer category:

Individual cards :

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These are the non-corporate credit cards that are issued to individuals. Generally all brands of credit cards issue individual cards. Corporate cards : These are credit cards issued to corporate and business firms. The executives and top officials of the firms use these cards. The card bears the name of the firm, and the bills are paid by the firm.

Card Transaction process

When paying for purchases with a card, the transaction appears to happen almost instantaneously after the PIN is entered. However, there is a complex payments infrastructure behind the scenes making sure that the transaction is processed correctly. The following diagram sets out the steps, numbered from 1 to 8, in a card transactions payments cycle for a typical facetoface or card present transaction; there are five stakeholders in the process.

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Cardholder This is a person with a debit, credit or charge card issued to them by a financial institution. The cardholder may be asked to place their card into the chip and PIN reader (PIN pad or terminal) themselves, or hand the card to the merchant who will do this for them. Alternatively, if the card does not have a chip (only a magnetic stripe) or the merchant does not have a chip and PIN terminal, the merchant will swipe the card through the terminal or use a paper voucher. The customer will then key in their PIN, or sign, to indicate their agreement to proceed with the transaction. An authorisation code will be given to the merchant for the transaction by the cardholders card issuer that will appear on the terminal receipt that is handed to the cardholder. The card issuer will debit the transaction to the cardholders account.

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Retailer / Merchant A merchant sells goods or services to their customer (the cardholder). This can be faceto-face in a shop on the high street, where both the cardholder and their card are present, or when taking orders remotely e.g. over the phone for a restaurant take away, a mail order from a catalogue, or a purchase over the internet. In this example, it is a card not present transaction. The card transactions details are entered into the merchants terminal, usually, sent via the telephone line to their acquiring bank who will process the transaction and send it on to the relevant card issuer for authorisation and settlement.

Acquirer A merchant, will have negotiated a Merchant Service Agreement with their acquiring bank to process payment card transactions on their behalf. Typically, this agreement will also include the acquiring bank providing one of its own terminals, known as a bank owned terminal. An acquiring bank is responsible for receiving the card transaction details from the merchants terminal, passing these through to the card issuer (the cardholders bank or building society) via the card scheme for authorisation and completing the processing of the transaction. An acquiring bank will arrange the card transactions settlement and will, typically, credit the merchants nominated bank account with the funds within four working days. An acquiring bank will also deal with any chargebacks or requests for information (RFI) that they may receive from card issuers on any of their merchants transaction

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Card Scheme Card Schemes are organisations who manage and control the operation and clearing of card payment transactions according to card scheme rules. The Card Schemes are responsible for passing card transaction details from the acquiring bank to the issuer and for passing payment back to the acquiring bank who in turn pays this to the merchant. American Express, Diners Club, JCB, Maestro, MasterCard and Visa (including Electron or Debit) are the card schemes that operate in the UK. Issuer The issuer is the bank, building society or financial organisation that provides a payment card (debit, credit, pre-paid or charge card) to their customer or cardholder. The issuer has responsibility for transactions made on cards that they have issued, and will be responsible for debiting funds from the relevant cardholder's account. Note: For American Express and Diners Club - the transaction process is slightly different as they act as card scheme, issuer and acquiring bank at the same time. An acquiring bank will be able to explain more about accepting these card types.

BENEFITS OF CREDIT CARDS

Credit cards offer enormous benefits to users and bankers alike.

Benefits to Cardholders
Shopping convenience : Credit cards are convenient to use . They dispense with the need to carry large amount of cash or issue cheques. Shopping is made comfortable as purchasing poses no difficulty, since cards have wide acceptance. 15

Credit facility : Credit cards offer a convenient mode of credit to customers.The customer need not go to the bank to apply for a loan that requires repayment in fixed installments. The credit card enables the cardholder to avail the credit facility sanctioned by the card issuing company. The customer can either repay the amount of credit in full, or can opt for repaying it in flexible montly installments. Safety : Credit cards allow for a safe means of conducting transactions. Credit cardholders need not want to take a large amount of cash with them. Meticulous record : Credit cards facilitate meticulous and easy record keeping. The transactions are printed on a monthly statement that can be reconcilied with the sales receipts issued by merchants. Thus, the accumulated interactions are easily accounted for every month. Acceptability : Merchant establishment widely accept VISA and Mastercard. This makes it very convenient for holding a credit card.

Benefits to Merchants :
Enhanced Sales : The credit card mechanism makes the buying process convenient and easy. This in turn helps boost up the sales of business concerns as it increases purchasing power.

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Easy validation : The electronic system, which is the backbone of credit card operation, allows for easy verification of details about the customer. This greatly facilitates sale transactions by merchants. No risk : As there is no direct contact of the merchant establishment with collection of payments on credit cards,there is no risk to the merchant in accepting credit facility.

Benefits to issuer Banks :

Source of income : Credit cards provide an easy way to extend credit to customers. The credit, once granted, keeps revolving which results in the bank earning income through interest. Market expansion : Credit cards do not require the physical presence of a bank branch. Credit cards can be used by banks to increase their market presence. For instance, an ATM, which can be established in a place like supermarket, is accessible to the consumer directly for financial transactions. Cross - selling : Credit cards provide ample opportunity to banks for generation of additional revenue. This is possible by cross selling other banking products and services to its existing and potential cardholders.

SPECIMEN OF CREDIT CARD

An example of the front in a typical credit card:

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1. Issuing bank logo 2. EMV chip 3. Hologram 4. Credit card number 5. Card brand logo 6. Expiry Date 7. Cardholder's name An example of the reverse side of a typical credit card:

1. Magnetic Stripe 2. Signature Strip 3. Card Security Code

NEEDS OF CREDIT CARD - ADVANTAGES AND DISADVANTAGES

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A credit card from VISA, MasterCard, or any other network allows you to pay for purchases or services by borrowing from the credit card company. You then repay by making monthly payments towards the amount borrowed. That is, you do not have to repay the whole borrowed amount in full at one go. Then there are charge cards, such as the American Express card, that require full payment of the borrowed amount each month. Either way, the credit card is a very convenient alternative to paying by cash. Essentially a credit card allows you to: Purchase products or services whenever and wherever you want, without ready cash and paying for them at a later date. Have the option of paying only a part of the total expenses. The balance amount can be carried forward, with an interest charged. Withdraw cash whenever, wherever you are, through ATMs and other withdrawal centers. Enjoy a revolving credit limit without any charges for a limited period (mostly 20 to 50 days) Transact money of more than one currency, from one country to another.

Other facilities afforded on a credit card include reward points on card usage, insurance cover against air and road accidents, loss of baggage, and so on. All credit cards have built-in safety features like signatures and personal identification numbers. International credit cards you financial flexibility when you travel abroad.

Advantages:

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They allow you to make purchases on credit without carrying around a lot of cash. This allows you a lot of flexibility. They allow accurate record-keeping by consolidating purchases into a single statement. They allow convenient remote purchasing - ordering/shopping online or by phone. They allow you to pay for large purchases in small, monthly installments. They are cheaper for short-term borrowing - interest is only paid on the remaining debt, not the full loan amount. Many cards offer additional benefits such as additional insurance cover on purchases, cash back, air miles and discounts on holidays.

Disadvantages: You may become an impulsive buyer and tend to overspend because of the ease of using credit cards. Cards can encourage the purchasing of goods and services you cannot really afford. Credit cards are a relatively expensive way of obtaining credit if you don't use them carefully, especially because of the high interest rates and other costs. Lost or stolen cards may result in some unwanted expense and inconvenience. The use of a large number of credit cards can get you even further into debt. Using a credit card, especially remotely, introduces an element of risk as the card details may fall into the wrong hands resulting in fraudulent purchases on the card. Fraudulent or unauthorized charges may take months to dispute, investigate, and resolve.

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CREDIT RATING AGENCY

A credit rating agency (CRA) is a company that assigns credit ratings for issuers of certain types of debt obligations as well as the debt instruments themselves. In some cases, the servicers of the underlying debt are also given ratings. In most cases, the issuers of securities are companies, special purpose entities, state and local governments, non-profit organizations, or national governments issuing debt-like securities (i.e., bonds) that can be traded on a secondary market. A credit rating for an issuer takes into consideration the issuer's credit worthiness (i.e., its ability to pay back a loan), and affects the interest rate applied to the particular security being issued. (In contrast to CRAs, a company that issues credit scores for individual credit-worthiness is generally called a credit bureau or consumer credit reporting agency.) Credit Rating Agencies for Corporations & Government Entities Agencies that assign credit ratings for corporations include: M. Best (U.S.) Baycorp Advantage (Australia) Dominion Bond Rating Service (Canada) Fitch Ratings (U.S.) Japan Credit Rating Agency (Japan) Malaysian Rating Corporation (Malaysia) Moody's (U.S.) Standard & Poor's (U.S.) Pacific Credit Rating (Peru) Rating Agency Malaysia (Malaysia) Egan-Jones Ratings Company (U.S.) Capital Intelligence Ltd (Cyprus) CRISIL (India) ICRA (INDIA]

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CREDIT CARDS AND THERE INTEREST RATES:

Credit card Name Interest rate(%) Interest free days Balance trans.rate

35.40 HDFC Woman's Gold Credit Card

50

1.50

ICICI Titanium Credit Card

45.O9

52

1.50

HDFC Silver Credit Card

35.40

50

1.50

Barclays Premier League Credit Cards

37.20

50

1.00

Barclays Yatra Credit Cards

35.40

50

1.00

HDFC Visa Signature Credit Cards

34.48

50

1.50

HDFC Corporate Credit Card

35.40

50

1.50

ICICI Hpcl Gold Credit Cards

49.36

52

1.50

ICICI Gold Business Credit Card

49.36

45

1.50

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CREDIT CARD FRAUDS The rapid growth of the payment card industry worldwide has lead to a dramatic rise in credit card frauds. A significant amount of money is lost because of frauds.

Major sources Some of the major sources of fraud loss include the following ; Fraudulent application that result in cards being issued to imposters who have adopted the identity of a real person or conceived a bogus identity. Lost, stolen and never received cards are among the major causes for fraud. Counterfeit and altered cards. Collusive merchants. True cardholder fraud where the true cardholder perpetrates fraud. Employee fraud. In a recent exposure of credit cards frauds, an international network was unearthed where duplicate credit cards were created abroad and smuggled into India. The foreign passport and other relevant documents were fabricated locally with material sent from abroad. Such fake cards prepared in Canada and Malaysia were sold for rates ranging from rupees one to two lakhs. The information for these cards, had been clandestinely recorded at shopping malls while billing genuine cards.The shopkeepers who were involved in the racket had installed programs in their billing system which would secretly record details such as name, secret code and other personal information remain the same, the photographs were swapped with that of the thief. Supporting bogus travel documents including passports were made to avoid suspicion. Credit card fraud is a major issue in the west, but many countries limit the owners liability for fraud and theft with insurance. However, users of cards in India have no

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such cover, despite the aggressive promotion of cards by various companies and banks. DRAWBACKS OF CREDIT CARDS Credit card has many drawbacks for the user, issuer, and the merchant establishments alike. Some of these are : Waste of money : It would be a waste of money to subscribe to a credit card if the card was not utilized. Thoughtless buying : Credit cards invariably encourage impulsive purchases. Since the user need not pay instantly, it may tempt the purchase of products/services that are not genuinely required. Financial problem : These happens where repayment on the credit card account is not done promptly. Mental agency : The pressure tactics used by recovery agents appointed by some card issuers to collect outstanding dues may cause mental agony to the user. PREVENTION: Considerable time and money are spent in controlling credit card frauds. Some of the methods used in prevention of frauds are: Maintaining details of fraudulent application files,preferably in an automated environment. Establishment of credit Information Bureaus(CIB) which provide the credit history of individual borrowers through credit reports. Designing systems to moniters cardholder activity and identify unusual spending behaviour Educating cardholders on card frauds and creating awareness about measures to prevent frauds Merchant education in reconnizing and Intercepting counterfeit cards Strict and comprehensive controls at the manufacturing level to ensure that each credit card meets established standards and strictly conforms to all security 24

requirements. Merchant monitoring procedures to moniter both authorizations and deposits.

INTRODUCTION ABOUT THE COMPANY :

COMPANY PROFILE :
ICICI Bank: ICICI Bank is India's second-largest bank. The Bank has a network of about 573 branches and extension counters and over 2,000 ATMs. ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. "ICICI Bank is India's second largest Bank with consolidated total assets of over Rs. 470,000 crores and networth of over Rs. 50,000 crores. The Bank's capital adequacy ratio of 15.6% is among the highest levels of capital adequacy in large Indian banks and much higher than the regulatory requirement of 9.0%. ICICI Bank made a profit after tax of Rs. 4,158 crore (over US$ 850 million) in FY2008 and Rs. 3,014 crore (US$ 619 million) in the nine months ended December 31, 2008." ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. ICICI Bank set up its international banking group in fiscal 2002 to cater to the cross border needs of clients and leverage on its domestic banking strengths to offer products internationally. ICICI Bank currently has subsidiaries in the United Kingdom, Canada and Russia, branches in Singapore and Bahrain and representative offices in the United States, China, United Arab Emirates, Bangladesh and South Africa. Today, ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its

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specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. ICICI BANK Capital strength and Net profit : Chart showing the ICICI bank capital strength with other banks and increase in net profit by year by year. As below;

Net profit :

Net profit has been increased to more than 4000 crores in the financial year 2008.

Origin of ICICI Bank :

ICICI Bank started as a wholly owned subsidiary of ICICI Limited, an Indian financial institution, in 1994. Four years later, when the company offered ICICI Bank's shares to the public, ICICI's shareholding was reduced to 46%. In the year 2000, ICICI Bank offered made an equity offering in the form of ADRs on the New York Stock Exchange

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(NYSE), thereby becoming the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE. In the next year, it acquired the Bank of Madura Limited in an all-stock amalgamation. Later in the year and the next fiscal year, the bank made secondary market sales to institutional investors. With a change in the corporate structure and the budding competition in the Indian Banking industry, the management of both ICICI and ICICI Bank were of the opinion that a merger between the two entities would prove to be an essential step. It was in 2001 that the Boards of Directors of ICICI and ICICI Bank sanctioned the amalgamation of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. In the following year, the merger was approved by its shareholders, the High Court of Gujarat at Ahmedabad as well as the High Court of Judicature at Mumbai and the Reserve Bank of India. Branches ICICI Bank has a wide network both in Indian and abroad. In India alone, the bank has 1,420 branches and about 4,644 ATMs. Talking about foreign countries, ICICI Bank has made its presence felt in 18 countries - United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. The Bank proudly holds its subsidiaries in the United Kingdom, Russia and Canada out of which, the UK subsidiary has established branches in Belgium and Germany.

AWARDS & RECOGNITIONS

ICICI bank in 2008

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The Asset Triple A Country Awards for Best Domestic Bank in India. ICICI Bank wins the "Best Bank in India" Award from NDTV Profit-Outlook Money ICICI Bank wins the 'Excellence in Remittance Business 2008' award by The Asian Banker ICICI Bank wins Finance Asia Country Awards for Achievement 2008 for Best Trade Finance Bank Best Private Bank ICICI Bank wins the 'Excellence in Remittance Business 2007' award by The Asian Banker EuroWeek award for Most Improved Market Profile The Asset Triple A Transaction Banking Awards, 2008 Best Trade Finance Bank in India Best Transaction Bank in India Best Cash Management Bank in India Best Domestic Custodian in India Global Finance Award for: Best "Trade Finance Bank and Provider" in India Best "Consumer Internet Bank" in India Best Foreign Exchange Bank

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Present Scenario
ICICI Bank has its equity shares listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited. Overseas, its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE). As of De cember 31, 2008, ICICI is India's second-largest bank, boasting an asset value of Rs. 3,744.10 billion and profit after tax Rs. 30.14 billion, for the nine months, that ended on December 31, 2008. ICICI Bank concluded India's largest ever securitization transaction of a pool of retail loan assets aggregating to Rs. 48.96 billion (equivalent of USD 1.21 billion) in a multi-tranche issue backed by four different asset categories. It is also the largest deal in Asia (ex-Japan) in 2008 till date and the second largest deal in Asia (ex-Japan & Australia) since the beginning of 2007.

Success story
Today, ICICI Bank,India has the largest market share and value among all banks in retail or consumer financing. ICICI Bank is the largest issuer of credit cards in India. It was the first bank to offer a wide network of ATM's and had the largest network of ATM's till 2005, before SBI caught up with it. ICICI bank now is widely seen as a sophisticated bank able to take on many global banks in the Indian market. The bank is expanding in overseas markets. It has operations in the UK, Hong Kong, Singapore and Canada. It acquired a small bank in Russia recently. It has tie-ups with major banks in the US and China. The bank is aggressively targeting the NRI (Non Resident Indian) population for expanding its business.

OBJECTIVES OF THE STUDY :

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Primary Objectives : To know the reasons for using credit cards. To know the preference for using ICICI bank credit cards. To know the Customer satisfaction regarding the credit card. To know the preference for various other bank credit card. To know the rate of preference for using ICICI bank credit card with other bank credit card.

Secondary objectives : To find the frequency of usage of their Credit card for daily purpose. To find the satisfaction levelof the Credit Card. To find out who prompted the customer to apply for a particular Credit Card. To find out the range of the age where the largest number of users fall in. To find the percentage of multi credit card users.

SCOPE OF THE STUDY

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The study undertaken for usage of credit card by the customer and to know the preference regarding the ICICI Bank credit card and also the preference for various other bank credit card and aims to find the reason of choice for selecting a particular Credit card and relative preference of customers for various credit.

This study is done with the help of a questionnaire which contains questions which probe into the details so as to find the reason of their choice. The study will help to know the features which attracted the customers. The study helps to know about the usage pattern of credit card users. The study also helps to find the best possible way of reaching the customers. The study will also helps in choosing a best credit card bank. All these results will help the consumer to know the features, functions and to create awareness of using credit card. This study will also help the bank to create a product which suits the high profile customers and helps to adopt a particular method to reach the customers.

LIMITATIONS OF THE STUDY

The limitations of the study are as follows

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The study is applicable only to the credit cardholder. It is not be fully applicable to other cardholders.

In some cases the cardholder is not fully aware about their bank credit card. The area of study is limited to cities and towns only ,because most of the village people do not have a credit card.

During the collection of data, respondents are not responding with their full interest.

As it is a sensitive topic, the respondents have not given clear information. So researcher was unable to conduct in depth study.

In some cases the respondents does not remember the exact usage pattern which creates a bias.

Sample size of the project is very small, so we cant come to an clear idea about the project.

Some customers where not available.

REVIEW OF LITERATURE

INDIAN SCENARIO : 32

The first credit card to enter India was the diners club card in the year 1964. the first Indian banks to launch credit cards were Andhra bank was VISA classic in the year 1981,followed by central bank of Indias credit card in collaboration with Master Card Corporation in the same year. The other nationalized banks, canara banks, bank of India,and bank of baroda,etc. Gradually introduced their credit cards in India only later. Apart from these Indian banks,many foreign banks such as citi bank, standard chartered bank, ANZ Grindlays bank, bank of America and American express bank have also introduced their proprietary and other franchised cards through their Indian branches. Citibank issues diners club card, Andhra bank now offers four types of credit cards for different categories of people,including the VISA ICC card for international usage. Similarly,Canara bank has a range of cards, from their proprietary cancard to franchised cards such as cancard visa,cancard master ,and VISA international gold cards,etc., bank of baroda has started its BOBCARD master, and developed to BOBCARD (global). Today, this bank issues 4 types of credit cards. The bank issues regular card, international card, ATM card and very recently, the ATM-cum-debit card. There are about 12 major banks,both foreign and Indian, which currently provide cards in India. Many other banks,such as Indian Overseas Bank,Dena Bank, Corporation Bank , and Vysya Bank have affiliations with the principal issuers like Canara Bank, Citibank, bank of India,etc., for issuing credit cards using the brand name of the original issuers.. The card industry in India is poised for big growth, thanks to the technology revolution that is taking place. The Reserve Bank of India is taking special measures to promote the use of alternate payment systems like credit cards, debit cards, etc. to ease the pressure on currency printing and the use of cheques. On the legal front too, the developments in

India are becoming favorable to the card industry. Banks can now file summary suits against defaulters for quicker recovery of credit card dues. This has made an increasing

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number of Indian banks realize the credit card potential and spurred them to enter the ever-expanding card business. Prepaid/stored value cards are also gaining popularity in the Indian market. For instance,oil companies issue petrocards for easier payment at the companys petrol stations.similarly, the Mahanagar Telephone Nigam Limited (MTNL) has already introduced its virtual calling card and has recently launched a co-branded telecom credit card to facilitate payment of telephone bills. Credit card lending has surged to such an extent that average loan amounts ($32,400 in 2004) made to small businesses with revenues greater than $1 million were actually smaller than average loan amounts ($42,600) made to the smallest businesses with revenues under $1 million12. The larger small businesses are receiving a greater portion of credit card loans than the smallest small businesses. Some Indian banks have made an entry into the smart card business too. However, a further thrust in these areas will come only with operational experience and also by having greater clarity on payment modes and their implications for policy conduct. The Reserve bank of India (RBI) has formed a working group in the Department on the smart rupees system (smars) project, undertaken by IIT-Mumbai. Some of the banks are planning to launch WAP based mobile banking services.the service will provide information such as online balance updates and details of the last five transactions, besides accepting requests for chequebooks nand statements. Such a service aims at providing specialized services such as fund transfer, bill payment , shopping facilities, investment advisory, etc.,

Sujit Chakravorti Federal Reserve Bank of Chicago - Research Department

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Abstract: Credit cards provide benefits to consumers and merchants not provided by other payment instruments as evidenced by their explosive growth in the number and value of transactions over the last 20 years. Recently, credit card networks have come under scrutiny from regulators and antitrust authorities around the world. Focusing on interrelated bilateral transactions, several theoretical models have been constructed to study the implications of several business practices of credit card networks. Suggestions for future research are also discussed.

The phenomenal growth witnessed globally in the 20th century in the manufacturing industries sector helped fulfil mans physiological needs like food, shelter and clothing in a big way. Increasing demand for satisfaction of these needs engineered the proliferation of companies involved in their manufacture of variations to the same product. Simultaneously, economic, social, cultural and technological development of society led to the growth of the service industry. Further, society also exhibited increasing affluence combined with growing complexity of life. The world- wide boom witnessed in the consumer. Credit card only marked the beginning of the new era of banking and financed system. It has also became a practice among the trading firm to extend liberal credit to customers.

RESEARCH METHODOLOGY Research Design

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A research design is a detailed blue print used to guide a research study toward its objective. The process of designing a research study involves many interrelated decisions. The most significant decision is the choice of research approach, because it determines how the information will be obtained. The choice of the research approach depends on the nature of the research that one wants to do. A research design is the arrangement of conditions for collecting and analyzing of data in a manner that aims to combine return to the research purpose with economy in procedure. The research design adopted for this study is Descriptive Research. Descriptive method was adopted because it deals with description of the state of affairs as it exist at present. Determine the frequency with which something acquire or its association with something else. It is to formulate based on the objective of the study.

Sampling Design
Simple random sampling technique is used for collection data from 50 respondents from the total population of credit card users. Simple Randon sampling The unrestricted, simple random sampling is the simplest form of probability sampling. Since all the probability samples must provide a known nonzero chance of selection for each population element, the simple random sampling is considered a special case in which each population element has a known and equal chance of selection. In this section, we use the simple random sample to build a foundation for understanding sampling procedures and choosing probability samples. Simple random sampling is often impractical. It requires a population list that is often not available. The design may also be wasteful because it fails to use all the information about a population. In addition, simple random design may be expensive in time and money.

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Sample unit

The sampling unit has taken by the researcher for selecting the samples with different credit card customer from ICICI bank and various other banks.
Sample size

50 samples have chosen to find the objective of the study.

Method of Data Collection

Questionnaire method of data collection is the most common instruments of data collection it contains a set of questions logically related to a problem of study. The respondents were required to answer the question by themselves, the questions are explained to the respondents because all of them are uneducated. The researcher believed that, the questionnaire framed might lead to gather the relevant datas in a successful manner. The researcher framed the questionnaire in English. The questionnaire was based on different data namely. Personal data Personal expenses Usage of credit card Security Customer care Risk coverage Interest charges Discount facilities Drawbacks and Quick process

Source of data collection

Data can be obtained from various sources.

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1) Primary data 2) Secondary data Primary data The researcher with the help of questionnaire collects the primary data. The questionnaire was described specially for employees. The primary data was collected from the employer through personal interview method. The questionnaire consists of both closed and open-end questions. Were used to significant the unit of the employees with lesser time of answering to the questions. Secondary data Secondary data has been collect by the researcher from the details of welfare schemes offered, company profile, organization structure, Earlier records from journals, magazines and others sources etc.

Statistical Tool:
Percentage Method: In this study, the researcher has used the percentage analyses method. Percentage analyses are done to determine the percentage value for all the different questions used. Percentage used for making comparison between two or more series of data. No. of respondents Percentage % = __________________________ X 100 Total no. of respondent

TABLES AND INTREPRETATION

AGE OF RESPONDENTS TABLE 1

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S. No 1 2 3 4

Particulars Below 30 years 30- 35 years 35-40 years Above 40 years Total

No. of Respondents 04 12 24 10 50

Percentage 8% 24% 48% 20% 100%

Inference: From the above table it clear that 8% of respondents were below 30 years, 24% respondents were 30-35 years, 48% respondents were 35-40 years and 20% respondents were above 40 years. So majority of the respondents were 35-40 years, because after when they enter into a family they need to pay more money for expenses.

CHART- 1
AGE OF RESPONDENTS

Age of Respondents

20%

8%

24%

Below 30 30 - 35 Years 35 - 40 Years Above 40

48%

INCOME OF THE RESPONDENTS TABLE - 2

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S.No 1 2 3 4

Income Below 10,000 10,000 - 20,000 20,000 - 30,000 Above 30,000 Total

No.of Respondents 02 12 26 10 50

Percentage 4% 24% 52% 20% 100%

Inference: From the above table it clear that income of respondents.4% respondents were below 10,000, 24% of respondents were 10,000 20,000, 52% of respondents were 20,000 30,000, and 20% of respondents getting above 30,000. So majority of the respondents were getting income of 20000 30000 per month.

CHART - 1.2
INCOME OF THE RESPONDENTS

Income of the Respondents

60 50 40 30 20 10 0 Below 10000 10000 - 20000 20000 - 30000 Above 30000 Salary 4 24 20 Below 10000 10000 - 20000 20000 - 30000 Above 30000 52

TYPES OF BANKS TABLE 3 S. No: Banks No. 40 of. Percentage

1 2 3 4 Total Inference:

ICICI Bank HDFC Bank SBI Bank CITI Bank

Respondents 27 10 09 04 50

54 20 18 8 100

From the above table inferred that 54% of respondents are the credit cardholder of ICICI Bank and 20% of respondents are the credit cardholder of HDFC Bank and 18% of respondents are comes under SBI Bank and 8% of CITI Bank. The highest no of respondents are from ICICI Bank and the lowest no of respondents are from CITI Bank. From these Table 1 we can clearly understand that most no. of consumer prefer ICICI Bank credit cards only. CHART - 3

Type of Bank
60 50 40 30 20 10 0 ICICI Bank HDFC Bank Banks SBI Bank CITI Bank No.of Respondents Percentage

USAGE OF CREDIT CARD

TABLE 4
S. No: 1 2 Response Less than one year One to two year No. Respondents 06 14 of. Percentage 12 28

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3 4

Two to three year More than three year Total

21 9 50

42 18 100

Inference: From the above table inferred that 12% of respondents are using the credit card for less than one year, 28% of respondents are using for one to two year, 42% are using for Two to three year and 18% of them are using for More than three years. The highest no of respondents are using the credit card for two to three year and lowest no. of respondents are using for less than one years. CHART - 4

Usage of Credit Card

45 40 35 30 25 20 15 10 5 0 42

28 21 12 6 14 9 18 No.of Respondents Percentage

Less than One to Two Two to More than One Year Year Three year three year Response

NO.OF CREDIT CARDS

TABLE 5

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S. No: 1 2 3 4

Response One Two Three More than three Total

No. Respondents 20 16 12 02 50

of. Percentage 40 32 24 4 100

Inference: From the above table inferred that 40% of respondents are having only one credit card, 32% of respondents are using two credit cards, 24% are using three and 4% of them are using More than three credit card. The highest no of respondents are using one credit card and lowest no. of respondents are using more than three credit card.

CHART 5
No.of Credit Cards

4% 24% 40% One Two Three More than Three

32%

KNOWLEDGE ABOUT THE CREDIT CARD

TABLE 6
S. No: Response No. Respondents 43 of. Percentage

1 2 3 4

Self mode Bankers approach Relatives Advertisements Total

10 16 10 14 50

20 32 20 28 100

Inference: From the above table inferred that 20% of respondents are came to know about their bank credit card by self mode, 32% of respondents are by Bankers approach, 20% by relatives and 28% of them are by advertisements. The highest no of respondents are came to know by Bankers approach and lowest no. of respondents are by self mode and relatives. From this Table 6 we can understand that credit card issuing banks are playing a vital role in increasing the customers. CHART 6
50 45 40 35 30 25 20 15 10 5 0 Self mode Bankers Approach Relatives Advertisement No.of Respondents Percentage

USAGE OF CREDIT CARD LIFE LONG TABLE 7 S. No: 1 2 Response Yes No No. Respondents 34 16 of. Percentage 68 32

44

Total

50

100

Inference: From the above table inferred that 68% of respondents are want to be a credit cardholder for a life long, 32% of respondents are not willing to be a credit cardholder for life long. From this Table - 7 we can understand that credit cardholders are satisfied with all its benefits, facilities and services made by the bankers to the credit card customer. CHART - 7 Usage of Credit card - life long

32% Yes No 68%

FEATURES OF CREDIT CARD TABLE 8 S. No: 1 2 3 4 Response Low interest rate Easy to handle Facilities and services More benefits No. Respondents 08 20 12 10 of. Percentage 16 40 24 20

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Total Inference:

50

100

From the above table inferred that 16% of respondents are prefer their bank credit card for low interest rate, 40% of respondents are by easy to handle, 24% by facilities and services and 20% of responents are by getting more benefits by using the credit cards. The highest no of respondents are prefer their bank credit card for easy to handle and lowest no. of respondents are by low interest rate. From this Table-8 we can understand that credit cards are mainly used by the customer for easy to handle. CHART - 8
Features of Credit Card
40 35 30 25 20 15 10 5 0 Low interest rate Easy to handle Facilities and More Benefits Services Percentage

IMPORTANCE OF CREDIT CARD TABLE 9 S. No: 1 2 3 4 Total Inference: 46 Response Strongly Agree Agree Disagree Strongly Disagree No. Respondents 18 22 08 02 50 of. Percentage 36 44 16 04 100

From the above table inferred that 36% of respondents are strongly agree that the usage of the credit card is more important, 44% are agree, 8% are disagree and 4% are strongly disagree . The highest no of respondents are agreed the usage of credit card is more important and lowest no. of respondents are strongly disagreed. CHART 9

Importance of Credit Card

4 18 16 Strongly Agree Agree Disagree Strongly Disagree

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CREDIT CARD- SECURITY TABLE 10 S. No: 1 2 3 4 Total Inference: Response Strongly Agree Agree Disagree Strongly Disagree No. Respondents 16 22 10 02 50 of. Percentage 32 44 20 4 100

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From the above table inferred that 32% of respondents are Strongly Agree that the credit card issued by their bank gives more security, 44% of respondents are Agree, 20% are Disagree and 4% of respondents are Strongly Disagree. The highest no of respondents are Agree and lowest no. of respondents are Strongly Disagree. From this Table 10 we can understand that credit card issuing banks gives more security to the credit cardholders and their cards. CHART 10

Credit Card - Security

Strongly Disagree

Disagree Percentage No.of.Respondents Agree

Strongly Agree 0 10 20 30 40 50

S. No: 1 2 3 4

RESPOND TO CUSTOMER TABLE 11 Response No. Strongly Agree Agree Disagree Strongly Disagree Total Respondents 14 18 14 04 50

of. Percentage 28 36 28 08 100

Inference: From the above table inferred that 28% of respondents are Strongly agree that their banks cutomer care are personally respond at all time, 36% of respondents are agree, 28% are disagree and 8% are Strongly Disagree. 48

The highest no of respondents are Agree that their banks are personally respond at all time and lowest no. of respondents are Strongly Disagree. From this Table - 11 we can understand that credit card issued banks are personally responding their customer at all time to fulfill their satisfaction regarding their bank. CHART 11 Respond of Customer care

40 35 30 25 20 15 10 5 0

36 28 28

Percentage 8 Strongly Agree

Agree

Disagree

Strongly disagree

RISK COVERAGE TABLE 12 S. No: 1 2 3 4 Total Inference: From the above table inferred that 32% of respondents are strongly Agree that credit cards will covers the risk,56% of respondents are agreed and 12% of respondents are Disagree. Response Strongly Agree Agree Disagree Strongly Disagree No. Respondents 16 28 06 00 50 of. Percentage 32 56 12 00 100

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The highest no of respondents are agree and lowest no. of respondents are Strangly Disagree. CHART 12

Risk Coverage

12%

0% 32% Strongly Agree Agree Disagree Strongly Disagree

56%

OFFERS TO CREDIT CARDHOLDER TABLE 13 S. No: 1 2 3 4 Total Inference: From the above table inferred that 12% of respondents are Strongly Agree that their bank offer the credit cardholder an existing range of prizes, special range of discounts and privileges, 40% of respondents are agree,36% of respondents are Disagree and 8% of respondents are Strongly Disagree. The highest no of respondents are Agree and lowest no. of respondents are Strongly Disagree. From this Table 13 we can understand that credit card issuing banks Response Strongly Agree Agree Disagree Strongly Disagree No. Respondents 06 20 18 04 50 of. Percentage 12 40 36 08 100

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are mostly offer an existing prizes to stable in the market and to lead between the competitors. CHART - 13

Offers to Credit Cardholders

8 Response 36 40 12 Strongly Disagree Disagree Agree Strongly Agree

10

20

30

40

50

Percentage

PERSONAL EXPENSES TABLE 14 S. No: 1 2 3 4 Total Inference: From the above table inferred that 20% of respondents are Strongly Agree that their banks are accepted to pay for personal expenses, 48% of respondents are Agree, 24% are Disagree that most of the bank will not pay their personal expenses upto certain limits of cash and 8% of respondents are Strongly Disagree. The highest no of respondents are Agree and lowest no. of respondents are Strongly Disagree. From this Table - 14 we can understand that credit card banks are accepting to pay for personal expenses and they deeply enters into the customers preference on credit card and make them satisfaction. Response Strongly Agree Agree Disagree Strongly Disagree No. Respondents 10 24 12 04 50 of. Percentage 20 48 24 08 100

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CHART 14 Credit card - Accepted to pay for Personal Expenses

Strongly disagree Rsponse Disagree Agree Strongly Agree 0 10 20 30 40 50 Percentage

percentage

PROPER RECORDS TO CREDIT CARDHOLDER TABLE 15 S. No: 1 2 3 4 Response Strongly Agree Agree Disagree Strongly Disagree Total No. Respondents 08 22 16 04 50 of. Percentage 16 44 32 8 100

Inference: From the above table inferred that 16% of respondents are Strongly Agree that the banks gives the proper records of the credit card, credit rate calculations that are made, 44% of respondents are Agree, 32% are Disagree and 8% of them are Strongly Disagree. The highest no of respondents are Agree and lowest no. of respondents are Strongly Disagree. From this Table-15 we can understand that credit card banks are issuing proper records of calculations to the cardholders. CHART 15

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Proper Records
70 60 50 40 30 20 10 0 Strongly Agree Agree Disagree Strongly Disagree No. of Respondents Percentage

DISCOUNT FACILITIES IN MORE NO. OF EXPENSES TABLE -16 S. No: 1 2 3 4 Inference: From the above table inferred that 20% of respondents are Strongly Agree that their bank credit card are issuing discount facilities for more no. of expenses,40% of respondent are Agree, 36% are Disagree that their banks are not issuing discount facilities, and 4% of them are Strongly Disagree. The highest no of respondents are Agree and lowest no. of respondents are Strongly Disagree. From this Table -16 we can understand that credit card issuing banks are playing a vital role in issuing discount facilities for more no.of expenses. CHART 16 Response Strongly Agree Agree Disagree Strongly Disagree Total No. Respondents 10 20 18 02 50 of. Percentage 20 40 36 04 100

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Discount Facilities

40% Strongly Agree Agree 36% Disagree Strongly Disagree

20%

4%

CREDIT CARD INTEREST CHARGES TABLE 17 S. No: 1 2 3 4 Inference: From the above table inferred that 12% of respondents are Strongly Agree that their bank credit card charges more interest than other banks, 28% of respondent are Agree, 44% are Disagree that their banks are not charging more interest than other banks, and 16% of them are Strongly Disagree. The highest no of respondents are Disagree and lowest no. of respondents are Strongly Agree. From this Table 17 we can clearly understand that their credit card issuing banks are not charging more interest than other bank. CHART 17 Response Strongly Agree Agree Disagree Strongly Disagree Total No. Respondents 06 14 22 08 50 of. Percentage 12 28 44 16 100

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Interest Charges
45 40 35 30 25 20 15 10 5 0 Strongly Agree Agree Disagree Strongly Disagree Percentage No. of Respondents

CREDIT CARD IN BUSINESS TABLE 18 S. No: 1 2 3 4 Inference: From the above table inferred that 28% of respondents are Strongly Agree that their bank credit cards are more useful for their business than other banks, 52% of respondent are Agree, 16% are Disagree that their banks are not more useful for their business and 4% of them are Strongly Disagree. The highest no of respondents are Agree and lowest no. of respondents are Strongly Disagree. From this Table 18 we can clearly understand that their credit card issuing banks are more useful for their business transactions. CHART 18 Response Strongly Agree Agree Disagree Strongly Disagree Total No. Respondents 14 26 08 02 50 of. Percentage 28 52 16 04 100

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Credit card - In Business

4% 16% 28% Strongly Agree Agree Disagree Strongly Disagree

52%

CREDIT CARD - DRAWBACKS TABLE 19 S. No: 1 2 3 4 Inference: From the above table inferred that 44% of respondents are Strongly Agree that there are more drawbacks in other bank credit cards, 32% of respondent are Agree, 16% are Disagree that there are not more drawbacks in their bank credit card and 4% of them are Strongly Disagree. The highest no of respondents are Strongly Agree and lowest no. of respondents are Strongly Disagree. From this Table 19 we can clearly understand that their bank credit cards are less drawbacks than other bank credit cards. CHART - 19 Response Strongly Agree Agree Disagree Strongly Disagree Total No. Respondents 22 18 08 02 50 of. Percentage 44 32 16 4 100

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Drawbacks - Credit card

50 45 40 35 30 25 20 15 10 5 0 Strongly Agree Agree Disagree Strongly Disagree 22 18 8 2 4 16 32 No.of Respondents Percentage 44

QUICK PROCESS TABLE 20 S. No: 1 2 3 4 Inference: From the above table inferred that 24% of respondents are Strongly Agree that the process of their bank credit card can be done very quickly than other bank, 48% of respondent are Agree, 24% are Disagree that the process of credit card cannot be done very quickly and 4% of them are Strongly Disagree. The highest no of respondents are Agree and lowest no. of respondents are Strongly Disagree. From this Table 20 we can clearly understand that their bank credit cards process can be done very quickly. CHART 20 Response Strongly Agree Agree Disagree Strongly Disagree Total No. Respondents 12 24 12 02 50 of. Percentage 24 48 24 04 100

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Quick Process
Strongly Disagree

Disagree Percentage No.of Respondents Agree

Strongly Agree 0 10 20 30 40 50 60

ADVANCE FACILITIES TABLE 21 S. No: 1 2 Response Yes No Total No. Respondents 36 14 50 of. Percentage 72 28 100

Inference: From the above table inferred that 72% of respondents will change their credit card if other banks offers adavance facilities,28% of respondents will not change their bank credit card due to satisfied and their bank brand name. CHART 21

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Advance Facilities

28%

Yes No

72%

RATE OF CREDIT CARD TABLE -22 S. No: 1 2 3 4 Total Inference: From the above table inferred that 28% of respondents are rate Highly satisfied to their bank credit card with the bank performance, process and facilities provided by their bank, 58% of respondents are rate Satisfied, 12% of respondents are Dissatisfied on their facilities, features and process of their bank credit card, 4% of them rate Highly Dissatisfied. The highest no of respondents rate Satisfied and lowest no. of respondents rate Highly Dissatisfied. Response Highly satisfied Satisfied Dissatisfied Highly Dissatisfied No. Respondents 14 28 06 02 50 of. Percentage 28 58 12 04 100

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CHART 22
Rate of Credit card

12%

4% 27% Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied

57%

FINDINGS : From the above project, we have find the following ; We find that 48% of respondents age were 35-40 years. We find that 52% of respondents were getting income of 20000-30000 per month. 54% of respondents are offer the credit card of ICICI Bank. 42% are have been using the credit card for a period of two to three years. 40% of respondents were using only one credit card. 32% have came to know about their bank credit card by Bankers Approach. 68% of respondents are want to be a credit cardholder for life long. 40% are prefer their bank credit card for the reason of Easy to Handle. 44% of respondents agreed that the usage of credit card is more important. 44% of respondents are agreed that their bank credit card gives more security to the credit cardholders. 36% are agreed that their bank customer care personally respond at all times. 56% of respondents are strongly agreed that their credit card will covers the risk.

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 40% of bank offers the credit cardholders an exiting range of prizes, special discounts and privileges. 48% are agreed that their bank credit cards are accepted to pay for personal expenses. 44% of respondents are agreed that their banks gives the proper records of the credit card, credit rate calculations that are made. 40% of respondents are agreed their bank provides Discount facilities for more no of expenses than other bank. 44% are disagreed that their bank credit cards are not charges more interest to their credit cards. 52% of their bank credit card is more useful for their business than other bank. 44% are Strongly Agree their bank has less drawbacks than other bank. 48% are agreed that they process of their credit card can be done very quickly. 72% will change their credit card if other banks offers adavance facilities. 58% of respondents are rate their bank credit card as Satisfied.

SUGGESTIONS:
A credit card is an amazing financial product that can provide you with a lot of benefits if you use it properly. Unfortunately if used wrongly it can also produce much harm and damages. As you can see, as any other financial product, these are only an instrument for achieving certain goals. It is the actual use that you give to that instrument what will eventually produce benefits or damages to your credit and financial life. Most of the best tips for using a credit card wisely are just common sense. Even though, its surely easier to pay the balance or minimum or some amount in between and move on to more interesting things. But keep in mind that errors are fairly common on credit card statements. Even if you dont have all of your credit card receipts handy, compare as many as you have to the items listed in your statement to make sure the dates and amounts are right.

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Also, credit card issuers are heavily regulated. They have to publish the changes theyre making to your account and they do this in the fine print at the bottom or on the back of the monthly statement. Most count on people not reading these notices. Following are some tips on how to use them smartly to avoid the drawbacks while taking advantage of the benefits they provide. Shop around before signing anything Keep your balance within reasonable levels Control your purchases Protect your personal info Try not to pay only the minimum payment Do not keep too many credit cards Read your statement every month.

CONCLUSION: From this study, I conclude the following ; Technology has played and shall continue to play a crucial role in the payment card industry. For the last thirty years, the card industry has been successfully using their technology to satisfy their customer. The credit card plays a vital role in this modern world. Credit card are convenient to use and provide an easy way to extend credit to customers. 62

 It helps their customer in many way and provide facilities to them. ICICI Bank provides their customer to satisfy regarding the usage of credit card. So, more of the consumers prefer to get ICICI Bank credit card than other bank credit card.They satisfy the customer regarding the following; o Quick Process o Gives more security o Risk coverage o Discount facilities o Less interest charges o Provides advance facilities ICICI Bank are mostly satisfied their customer than other banks. Most of the cosumers are rated satisfied on the functions provided by the ICICI Bank. They mainly focus on the fulfillment of their customer satisfactions and reduce their burden.

QUESTIONNAIRE ON CREDIT CARD USAGE

NAME AGE : : INCOME :

OCCUPATION :

1. Name the bank of credit card which you are using? a) ICICI bank b) HDFC bank c) SBI bank d) CITI bank

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2. How long have you been using the credit card? a)Less than one year b)One to two year c)Two to three year d) More than three year 3. How many credit cards are u having? a)One b)Two c)Three d)More than three

4. How did you came to know about this bank credit card ? a)Self mode b)Bankers approach c)Relatives d)Advertisement

5. Do you want to be a credit card holder for life long ? a)Yes b)No

6. Why do you prefer this bank credit card ? a)Low interest rate b)Easy to handle c)More facilities and services are provided d)More benefits to customer 7. The usage of credit card is more important a)Strongly Agree b)Agree c)Disagree d)Strongly Disagree

8. Does credit card issued by your bank gives more security? a) Strongly Agree a) Strongly Agree a) Strongly Agree b) Agree b) Agree b) Agree c)Disagree c) Disagree c) Disagree d)Strongly Disagree d) Strongly Disagree d) Strongly Disagree 9. Does the customer care personally respond you at all times? 10. Credit cards will covers the risk

11. Is it your bank offers the credit holders an exiting range of prizes , special discounts and privileges? a)Strongly Agree b)Agree c)Disagree d) Strongly Disagree 12. Is your bank credit cards are accepted to pay for personal expenses?

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a) Strongly Agree

b) Agree

c) Disagree

d) Strongly Disagree

13. Does your bank gives the proper records of the credit card, credit rate calculations that are made ? a)Strongly Agree b) Agree c) Disagree d) Strongly Disagree 14. Discount facilities are provided in more no. of expenses than other bank. a) Strongly Agree b) Agree c) Disagree d) Strongly Disagree

15. Interest charges provide by your bank credit card is more higher than other bank. a) Strongly Agree a)Strongly Agree b) Agree b) Agree c) Disagree c) Disagree d) Strongly Disagree d) Strongly Disagree 16. Is your credit card is more useful for your business than other bank credit card?

17. There are more drawbacks in other bank credit card than your bank credit card. a) Strongly Agree a) Strongly Agree a) Yes a) Highly satisfied b) No b) Satisfied c) Dissatisfied d) Highly Dissatisfied b) Agree b) Agree c) Disagree c) Disagree d) Strongly Disagree d) Strongly Disagree 18. Is the process of your credit card can be done very quickly than other bank? 19. will u change if the advance facilities are offered by other bank 20. How would you rate your bank credit card?

BIBLIOGRAPHY

Books :

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 Banking and financial system by N.D Kapoor Research methodology by Uma Sekaran (John Wiley & Sons, INP) Origin of the banking financial system Andrew McFarland Davis

Websites: www.google.com www.wikipedia.com www.icicibank.com www.credit.com www.yahoo.co.in

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