Professional Documents
Culture Documents
Professor Jayasinhji Jhala Department of Anthropology 243 Gladfelter Hall, Temple University North and Cecil B. Moore Avenue Philadelphia PA 19122 (215) 204-7727 http://blue.temple.edu/~jhala/
the accepted report of an event is of greater importance than the event, for what we think about and act upon is the symbolic report and not the concrete event itself. William Ivins, Prints and Visual Communication (1953), p. 180
INTRODUCTION
This course offers a general introduction to the anthropology of visual communication and is a required seminar for all students on the visual anthropology track. Its objective is to provide a grounding in the field as a whole, and to enable students to subsequently take part in specific courses that are offered by the faculty. The course has a survey approach; the theoretical overview is grounded in a perspective that applies concepts of culture to processes of visual communication. Lectures, readings, and course work will review and utilize theories, methods, and topics relevant to visual symbolic forms. The course will be conducted by a leading lecture or presentation by the instructor followed by a discussion. In each session two students will be expected to initiate the discussion. It is imperative that students come to each seminar having done the reading and with a commitment to engage in discussion. There is an average of 80 pages per week of required reading. It is expected that all students are able to write in a clear manner. Learn the format of the American Anthropologist and use it in all of your work. Take the admonitions of the Style Sheet seriously. If you know that you have trouble writing, you are urged to go to the Writing Clinic on Weiss Hall. Students are not permitted to turn in work written for other courses without prior permission from the instructor. Students must turn in their assignments in time. No late papers will be accepted. Should extra ordinary circumstances prevail please contact the instructor as soon as you are able.
weaknesses and strengths. Try to articulate the relationship of the readings with other readings in the course and to the field in general. These critiques will begin with the readings for the second week and continue throughout the semester. 2. Screenings are a mandatory part of the seminar. The screenings are for the benefit of the students. As discussions will follow screenings it is important that students do not miss these presentations as there is no way to provide for additional venues for screenings. 3. An Annotated Bibliography should be prepared after students have had their term project approved. Annotations need only be a few sentences that summarizes, critiques, and contextualizes the publication. The purpose of the bibliography is to prepare the student for the research paper. Select an area of exploration that is sufficiently narrow as to make it possible to comprehensively cover the published materials. Please consult with the instructors to assist in the selection of the topic. Please submit a 100 word description that can be circulated to other students no later than October 3rd. Once approved, the student should begin immediately to gather the entries. A word of caution, Temples library is a busy place, do not wait until the last minute to locate the necessary resources. It is assumed that students will become sufficiently familiar with the data bases in the library and the internet to exploit these resources. Bibliography is due on November 7th. Prepare sufficient copies for everyone in the seminar. 4. A Research Paper is required that builds upon the annotated bibliography. It is to be a critical evaluation of one specific and well defined area of the anthropology of visual communication within the topics covered during the seminar. This is a state of the art paper that critiques contemporary understanding and suggests future research. The suggested length of these papers is at least 20 double spaced pages. Please follow the seminar style sheet. The date the paper is due will be announced. Two copies are required. 5. 6. Examination: There will be a final exam unless otherwise decided by the instructor. Grades are determined as follows: Bibliography & Written Paper Examination Seminar Participation and Critiques 50% 25% 25%
made to be seen. This year-long seminar is designed around this model. We begin the seminar with an exploration of these images of the field.
REQUIRED READINGS
*Worth, Sol, 1981. Studying Visual Communication. (Philadelphia: University of Pennsylvania Press.) 1. 2. 3. Introduction by Larry Gross, pp. 135. Symbolic Strategies, pp. 134147. Margaret Mead and the Shift from Visual Anthropology to the Anthropology of Visual Communication, pp. 185200. Ruby, Jay, 1995. "Visual Anthropology." Encyclopedia of Cultural Anthropology. Ginsburg, Faye, 1994. "Culture/Media: A (Mild) Polemic." Anthropology Today, Vol. 10, No. 2, pp. 515.
REQUIRED READINGS
Geertz, C., 1995. "Thick Description: Toward an Interpretation Theory of Culture." The Interpretation of Cultures. (New York: Basic Books.) pp. 332. Levi-Strauss, C., 1968. "A Little Glass of Rum." Tristes Tropiques. (New York: Atheneum.) pp. 381392. Gates Jr., Henry Louis, 1994. The Empire Writes Back : Worlds Collide in Salman Rushdie's New Collection. pp. 13.
week are practical in nature. A more theoretical discussion of the implications of Cyborg Anthropology will occur in next semester's seminar.
EXERCISE
Explore the research capacities of the CD-ROM databases in Paley library and on the internet via WWW, gopher, and other systems. Using the topic you will be writing a paper about, explore the resources and citations in the Tozzer Library CD-ROM and World Wide Web via http://www.yahoo.com. Be prepared to discuss what you learned. Be creative. Surf as much as possible. It really can be fun!
2. WRITING
Please read and employ the suggestions contained in the Style Sheet. Becker, Howard, 1986. Writing for Social Scientists. (Chicago: University of Chicago Press.) Chapters 1 through 4 are required. All are strongly recommended.
EXERCISE
Locate examples of what you would regard as good and bad writing. Ideally find them in anthropology or some related social science/humanity. Select a paragraph or so that you feel demonstrates the success or failure of the writing. Bring it to class and be prepared to articulate the reasons for your selections.
REQUIRED READINGS
Bateson, Gregory, 1966. "Information, Codification and Metacommunication." Communication and Culture, edited by Alfred G. Smith. (New York: Holt, Rinhart, and Winston.) pp. 412426.
Gross, Larry, 1974. "Modes of Communication and the Acquisition of Symbolic Competence." Media and Symbols, edited by David E. Olson. (Chicago: University of Chicago Press.) pp. 5680. Hymes, Dell, 1967. "The Anthropology of Communication." Human Communication Theory, edited by Frank Dance. (New Yorm: Holt, Rinhart, and Winston.) pp. 139. Morgan, John and Peter Welton, 1992. See What I Mean?: An Introduction to Visual Communication. (London: Edward Arnold.) Chapters 1, 2, and 3.
REQUIRED READINGS
Gordon, Ian, 1989. Theories of Visual Perception. (New York: Wiley.) 1. 2. 3. Chapter 1: Introduction to the Various Theories of Visual Perception, pp. 113. Chapter 9: Overview and Conclusions, pp. 222242. Chapter 10: Some Problems, pp. 243253.
Gombrich, Ernst, 1972. "The Visual Image." Communication, a Scientific American Book. (San Francisco: Freedman and Co.) pp. 4662.
*Ivins, William, [1953] 1969. Prints and Visual Communication. (Cambridge: M.I.T. Press.) pp. 124, pp. 51 63, pp. 9394, and all of Chapters VI (pay special attention to pp. 128129), VII, and VIII. Entire book is strongly recommended.
REQUIRED READINGS
Geertz, Clifford, 1973. "Deep Play: Notes on the Balinese Cockfight." Interpretation of Culture. (New York: Basic Books.) pp. 412455. Schechner, Richard, 1986. "Magnitudes of Performance." The Anthropology of Experience. (Chicago: University of Chicago Press.) pp. 344373. Turner, Victor, 1986. The Anthropology of Performance. (New York: Paj Publications.) pp. 7299.
Gombrich, E.H., 1978. "Introduction: Aims and Limits of Iconology." Symbolic Images. (Oxford: Phaidon.) pp. 125. Munn, Nancy, 1973. "The Spatial Presentation of Cosmic Order in Walpiri Iconography." Primitive Art and Society, edited by A. Forge. (Ithaca, NY: Cornell University Press.) pp. 1947.
REQUIRED READINGS
Abu-Lughod, Lila, 1993. "Finding a Place for Islam: Egyptian Television Serials and the National Interest." Public Culture, Vol. 5, No. 3, Spring 1993. pp. 493514. Ginsburg, Faye, 1991. Indigenous Media: Faustian Contract or Global Village? In Rereading Cultural Anthropology, Marcus, George, editor. pp 356-376. Jhala, Jayasinhji, 1994. "The Unintended Audience." The Construction of the Viewer: Media Ethnography and the Anthropology of Audiences, edited by P. Crawford and Hafsteinsson. (In Press.) Trouillot, Michel-Rolph, 1991. "Anthropology and the Savage Slot: The Poetics and Politics of Otherness." Recapturing Anthropology, edited by Richard Fox. (Santa Fe: School of American Research Press.) pp. 17 44.
REQUIRED READINGS
Aufderheide, Pat, 1993. "Latin American Grassroots Video: Beyond Television." Public Culture, Vol. 5 No. 3, Spring 1993. pp. 579592. Aufderheide, Pat, 1994. "Videomaking with and by Brazilians: The Video in the Villages Project." (Unpublished paper.) Ginsburg, Faye, 1993. "Aboriginal Media and the Australian Imaginary." Public Culture, Vol. 5, No. 3, Special Issue on Screening Politics in A World of Nations, edited by Lila Abu-Lughod. pp. 557578. Jhala, J., 1991. "Other Visions: Indigenous Videography and Locally Centered Collaboration." Visual Anthropology. Sullivan, Nancy, 1983. "Film and Television Production in Papua New Guinea: How Media Become the Message." Public Culture, Vol. 5, No. 3, Spring 1993. pp. 533556. Turner, Terence, 1990. "Visual Media, Cultural Politics, and Anthropological Practice: Some Implications of Recent Uses of Film and Video Among the Kayapo of Brazil."